CREATIVE STRATEGY AGENCY
INSIGHT. STRATEGY. CREATIVE
We’re a diverse and specialist creative strategy agency that helps brands explore new creative territories fueled by super-nuanced cultural intelligence.
OUR APPROACH
CULTURAL CENTRICITY + CREATIVE RESONANCE
NERDS is a culture-first creative strategy agency combining cultural intelligence and authentic creative direction to build brands authentically. We focus on providing creative, consumer-centric propositions that deliver a unique, differentiated place within culture whilst generating high commercial value.
Consumers no longer identify with mainstream cultural expression. Instead, they prefer to align with tightly nuanced bubbles of self-projection. Consumers seek more niche cultural identities and search for like-minded brands that reflect their ideologies and creative positioning.
NERDS build creative strategies that elevate your brand's position within the aspiration economy, enabling your brand to become an identity symbol for your target consumer.
As the go-to creative strategy agency, we charge your brand with cultural cachet by building innovative, creative platforms that drive positive brand perception and desire within the communities you aim to align with.
During our brand-building process, we centre the brand in multiple forms of creative expression, enabling subcultural appropriation across a spectrum of audience identity groups.
Through our creative strategy agency services, we help brands find their way through the rapidly evolving consumer-driven landscape, identifying opportunities to forge purposeful connections with influential consumer communities. Cultural relevance and creative resonance are the key focus of our strategic work. Brands cannot survive on competitive price points, product functionality and emotional benefits alone. Brands must step outside their category and carve out a creative selling proposition to stand out in crowded markets.
As an industry-leading creative strategy agency, we transform brands into cultural icons. Why? Because brands with iconic cultural status within the aspiration economy can charge up to 40% more for the same product. Consumers prioritise spending on brands with a strong cultural ideology communicated through impactful creativity. Our work speaks directly to the identity desires of your strategic target consumer, allowing them to individuate and patch their identity. Our creative strategies transform brands into identity badges that signal an aspirational lifestyle that ties back to the brand's DNA.
NERDS Collective will assist your brand in becoming a market leader through consumer-centric, culturally-embedded creative strategies.
What makes NERDS the most innovative creative strategy agency is our skillset at designing strategic frameworks that facilitate purposeful brand-rooted creative campaigns to deliver long-term brand sustainability and cultural currency.
As the number one creative strategy agency, we deliver future-facing creative direction garnered through hard-to-reach and influential audiences, translated into credible and compelling creative platforms. Our strategic work is co-authored with the communities shaping the culture your brand aims to assimilate with. Each creative and strategic team is curated from our specialist network according to the nature of your brand challenge. We never pitch.
Instead, we collaborate with like-minded companies that share our desire for creative change and positive social impact.
As the go-to creative strategy agency, we have built creative platforms and campaigns for Nike, adidas, Budweiser, The North Face, Chivas Regal and Levi’s. Our work has been focused on building influential creative identities that help separate brands from their competitors by installing cultural equity with their target audiences.
Government spending on underprivileged inner-city communities has drastically reduced over the last decade. At NERDS, we firmly believe brands have the resource to create a positive impact at the frontline of creative culture. We aim to help brands cultivate and deliver on our mission and build a purposeful connection with culture.
OUR METHODOLOGY
THE NERDS METHODOLOGY CONVERTS OUR RESEARCH DATA INTO CULTURE-FIRST CREATIVE STRATEGY CONNECTION FRAMEWORKS THAT DELIVER CONSUMER-CENTRICITY AND HIGH COMMERCIAL VALUE.
1. DIAGNOSE The challenge
2. TEST Hypothesis
3. PRESCRIBE
Strategic Recommendations
4. APPLY
Creative Solutions
POWERED BY FRONTLINE
THE CONSUMER INSIGHT & RESEARCH PLATFORM
NERDS is a dynamic creative strategy agency based in London but operating globally. We blend industry-leading insights with cutting-edge creative ideation.
OUR WORK INSIGHT
WE UTILISE OUR IN-HOUSE PROPRIETARY RESEARCH PLATFORM AND CULTURAL EXPERTISE TO DELIVER GLOBAL AUDIENCE INSIGHT THROUGH A CULTURAL LENS.
1. CULTURAL INTELLIGENCE
A global network of 200 hyper-local cultural authorities
Real time cultural intel Trend