CULTURE MARKETING

CULTURE MARKETING YOUNG PEOPLE DON’T PRIORITISE PRODUCTS BASED ON THE FUNCTIONAL AND EMOTIONAL BENEFITS BUT ON PERCEIVED CULTURAL EQUITY.

Conventional functional and emotionally rooted strategy methods are losing effectiveness with youth. Young people don't prioritise products based on the functional and emotional benefits but on percived cultural equity. Young people are willing to spend 40% more on brands that help project their chosen cultural identity.

At NERDS, we help brands identify and harness cultural opportunities that can be leveraged to drive cultural equity for the brand whilst simultaneously propelling the communities that are fueling the culture.

We believe brands that champion a cultural ideology stand out. Cultural innovation is fundamental for sustainability. Cultural content that uses subcultural source material in purposeful ways enables brands to leapfrog outmoded competitors.

POWERED BY FRONTLINE OUR CONSUMER-CENTRIC CULTURAL INTELLIGENCE PLATFORM We specialise in engaging your blindspot: The street-culture youth consumer with 52m across Europe and North America, 65% Of Gen-Z. FRONTLINE helps brands get closer to the inner city, youth trends that shape pop culture and mass behaviour. Dont sleep on this audience, book your free street culture youth workshop now!