Hanesbrands Inc | Garments for Gen-Z Hyun Jae Cho, Alex Obiol, Jasmine Rouse, and Mayuri Senthilnathan
Generation Z is the largest population in the United States. Hanesbrands Inc. enlisted our senior design team to create a product or branding strategy to appeal to this growing generation and their needs. To do this, we focused on consumer trends and market research to identify what exactly Generation Z consumers were looking for in their apparel. From this research, we identified six key concepts: health, internet, social responsibility, individuality, technology, and monety. With these concepts in mind, our team ideated on product lines that would align with the needs and desires of Generation Z and Hanesbrands. 24
