Avery Dennison | Higher Stretch and Digitally Printable Textiles Hannah Allgood, Heather Freeman, and Emily Stolarcyzk
Per rising market trends in digital printing in the textile industry, Avery Dennison wanted to explore the feasibility of introducing this technology to their capabilities. We were asked to explore various print methods-specifically in regard to Avery Dennison’s Printed Fabric Label (PFL) division and asked to incorporate greater stretch into the fabrics. These labels are sold to textile manufacturers for placement in all types of textile goods. The comparison to the PFL’s is to understand these opportunities and evaluate how they could expand beyond that division and play a greater role in the Avery Dennison printing textile department. 14