Sweeping Magazine - February & March 2025 by National Chimney Sweep Guild

Your Official Guide to the 2025 NCSG Convention & Trade Show

SWEEPING

THE JOURNAL OF CHIMNEY AND VENTING TECHNOLOGY

Your Official Guide to the 2025 NCSG Convention & Trade Show

It’s here! Find out everything you need to know to make the most of your time at the 2025 Convention & Trade Show on March 4-8 in Cincinnati, OH. There is still time to register at ncsgconvention.org!

Scan the QR code or visit ncsgconvention.org to register today.

Your Guide to the 2025 NCSG Convention & Trade Show

Check out the agenda, trade show booth map, exhibitor list, sponsors, and more.

The Importance of Tradeshows in 2025

A guide to leveraging trade shows as a critical marketing and sales tool.

I Smell Smoke: A Forensic Investigation

Common causes of indoor smoke from fireplaces and chimneys and troubleshooting steps based on timing and airflow dynamics.

36 What Will Be the Challenges of 2025?

Chimney sweeps in 2025 must address workforce, technology, customer, economic, and regulatory challenges.

Your Brand: More Than a Logo

The importance of branding for small chimney sweep businesses.

41 Regional Updates

Welcome to Region 4 for the 2025 NCSG Convention & Trade Show!

Darwin Award

Have you ever seen some interesting things on the job?

Submit a photo with your name and location to marketing@ncsg.org.

Classified Ads

Free Classified Ads for NCSG Members

National Chimney Sweep Guild (NSCG) members can run one 35-word classified ad for free each calendar year. 36+ words are $1 per word after. Additional ads are $1/word or $2/word for non-members. Classified ads are non-commissionable and must be pre-paid. To place a classified ad, email marketing@ncsg.org.

Policy ACTION CENTER

Let us know what’s going on!

Submit industry concerns to NCSG’s Policy Action Center. We post live on the website and look into how we can take action. While you’re there, you can also check out the blog for past issues we’ve addressed. Check your email and Facebook to stay up to date!

SWEEPI NG

Kailah Schmitz, CAE, Executive Director director@ncsg.org

Jessica Thornton, Associate Director and Certifications Coordinator jessica@ncsg.org

Bob Ferrari, Director of Education education@ncsg.org

Sydney Kaizer, Director of Marketing and Communications; Sweeping Editor marketing@ncsg.org

Brittney Burton, Membership and Events Coordinator bburton@ncsg.org

Libby Almendarez, Membership and Certifications Coordinator office@ncsg.org

DISCLAIMER

The views expressed in Sweeping do not necessarily reflect the views of the National Chimney Sweep Guild (NCSG) or its staff.

ADVERTISING

To advertise, email Malisa Minetree at sweepingads@me.com or call (317) 603-7854.

NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publication’s standards. Acceptance of advertising by Sweeping does not necessarily constitute endorsement of products or services advertised. NCSG does not make any effort to review or substantiate claims made by advertisers.

PHOTOGRAPHY

Stock images by iStock, Adobe.

ARTICLE SUBMISSION

NCSG encourages industry partners to submit press releases and articles to the editor at marketing@ncsg.org. Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or other forms of advertising verbiage. Submissions may contain images or artwork attached in a JPG format.

In all cases, NCSG reserves the right to edit submissions for space limitations, keep the release and publish at a later date, or refuse to publish the release for any reason. Neither publishing, nor refusing to publish the submission should be considered a statement of NCSG’s opinion regarding the release. © 2024 National Chimney Sweep Guild

LETTER FROM THE President

Welcome to our convention issue of Sweeping magazine! The 2025 National Chimney Sweep Guild (NCSG) Convention & Trade Show coming up this March in Cincinnati will offer numerous benefits for chimney sweeps. This week-long event is an unparalleled opportunity for professional development, networking, and staying updated with industry innovations.

Attendees can attend sessions led by our industry experts, gaining valuable insights and skills that can be directly applied to their work. If you hold a current certification, you can earn many CEUs in just a few days toward your recertification.

If you're not yet certified, you have the opportunity to take our Certified Chimney Professional (CCP), Certified Chimney Reliner (CCR), or Certified Chimney Journeyman (CCJ) exam at convention. These three certifications are the only accredited certifications in the trade. You must pre-register for these tests at certifiedchimneyprofessionals.com.

Additionally, attending our convention provides a platform to connect with peers from around the country and the world. We welcome many international guests. Spend time with these guests and get to know them.

This convention also fosters a sense of community and the exchange of ideas and experiences. Exhibitors showcase the latest products and technologies, giving attendees a firsthand look at cutting-edge tools and solutions.

Stop by the NCSG and From the Future booths to see what we have been developing. Our virtual reality training program will provide your apprentice sweeps with a quality step-by-step program at their speed.

In summary, our convention in Cincinnati offers many opportunities for professional growth, certification, and networking. With sessions by industry leaders, CEU opportunities, and the chance to connect with peers and international guests, this event is invaluable. We look forward to seeing you and your team there! ■

Bill Thornton, President, National Chimney Sweep Guild

We are so excited to see you at the 2025 National Chimney Sweep Guild (NCSG) Convention & Trade Show on March 4-8 in Cincinnati, OH! In the next few pages, you'll find the daily agenda, trade show booth map, exhibitor list, and important information for an exciting week with your fellow chimney sweeps!

Download the Convention App

Before you get to Cincinnati, make sure you've downloaded the free 2025 NCSG Convention app to stay connected throughout the week. The app includes the daily agenda (which is subject to change) trade show booth map, exhibitor list, sponsor information, networking opportunities, and live updates from NCSG throughout the week.

Just search for "National Chimney Sweep Guild" on the Google Play or App Store and log in with your confirmation number from your registration email. We'll also send out instructions to your email.

First-Time Attendees

We are excited to welcome more than 175 first-time attendees to this year's convention!

If you're a first-time attendee, please join us for a brief meeting and happy hour on Tuesday, March 4 at 6:00 pm to meet your fellow attendees and find out what to expect at your first convention.

Certification Exams

Take the next step in your career by earning one of NCSG's accredited certifications: Certified Chimney Professional (CCP), Certified Chimney Reliner (CCR), or Certified Chimney Journeyman (CCJ).

This year, we have two certification exam sessions in the agenda:

• Tuesday, March 4 at 1:00 pm

• Friday, March 7 at 8:00 am

To sign up, please fill out an application at certifiedchimneyprofessionals.com.

Honors and Auction Event

All convention attendees are invited to celebrate the achievements of the NCSG's new members, longterm members, certification holders, and suppliers on Friday, March 7 at 6:00 pm!

Immediately following the awards presentation, auction items will be up for bid during a live auction to benefit NCSG education efforts.

Agenda

The next few pages outline the daily agenda for the 2025 Convention & Trade Show. More detailed information about each session can also be found online at ncsgconvention.org. ■

MONDAY, MARCH 3

8:00 AM – 6:30 PM CSIA Certified Chimney Sweep Review & Exam

Please note: Registration for this event is required prior to arrival in Cincinnati. Registration is not included with your convention registration and is handled directly through CSIA.

8:30 AM – 3:30 PM NFI Gas Review & Exam

Please note: Registration for this event is required prior to arrival in Cincinnati. Registration is not included with your convention registration and is handled directly through NFI.

TUESDAY, MARCH 4

8:00 AM – 4:00 PM NCSG Board of Directors Meeting

1:00 PM – 4:00 PM NCSG Certifications Exam

Take the next step in your career by earning one of NCSG's accredited certifications! Registration is NOT included with your convention registration and can be completed via an exam application at certifiedchimneyprofessionals.com.

1:00 PM – 5:00 PM Attendee and Exhibitor Registration

4:00 PM – 5:00 PM Chimney Sweeping Around the World

International guests share their global perspectives and industry updates.

4:00 PM – 5:00 PM State and Regional Guild Presidents’ Reception

Join NCSG President Bill Thornton to discuss the relationship between the NCSG and various state/regional guilds and associations.

5:00 PM – 6:00 PM Volunteer Meeting

6:00 PM – 8:30 PM First-Time Attendee Meeting and Happy Hour

Wondering what to expect at your first convention? Find out how to make the most of your experience and meet your fellow first-time attendees!

WEDNESDAY, MARCH 5

8:00 AM – 5:00 PM Attendee and Exhibitor Registration

9:00 AM – 10:30 AM NCSG Annual Membership Meeting

Review the past year’s accomplishments and challenges, and discuss the goals and outlook for the Guild moving forward.

11:00 AM – 12:30 PM Bridging the Generational Gap

Phil Gwoke, Opening Keynote Speaker

Are you ready to bridge the generational gap and take your chimney and venting business to the next level? Gwoke will cut right to the chase, breaking down the differences between generations and how they impact our industry.

12:30 PM – 12:45 PM Group Photo

12:45 PM – 2:00 PM Lunch Break

2:00 PM – 3:30 PM Commercial Chimneys: How To Handle the “Big” Jobs

Ben Cross, Principal, D.J. Cross, Inc. & Cross Break Sheet Metal

Often seen as too big to handle, this course will help you understand what type of planning goes into a commercial maintenance or restoration project. Special focus will be given to material selections, sizing, and installation techniques.

2:00 PM – 3:30 PM Simplifying Your Marketing with Technology

Taylor Hill, Co-Founder, FutureNow Marketing

Carter Harkins, Co-Founder, FutureNow Marketing

Affordable, easy-to-use tools now make automation accessible for home service businesses, solving double entry issues and enabling effective customer marketing. This session explores updates and new software to help you compete and stay current.

2:00 PM – 3:30 PM Are You Sabotaging Your Own Company?

Lee Roff, Owner, Lords Chimney

Are you sabotaging your own company? Use the Declassified “Simple Sabotage Manual” to diagnose unknown self-sabotage.

2:00 PM – 3:30 PM Essential Chimney and Venting Knowledge for Customer Service Reps

Jasper Drengler, Owner, Chimney Mechanix

This session empowers customer service representatives (CSRs) with the knowledge and skills to confidently guide homeowners through their chimney and venting concerns.

3:30 PM – 3:45 PM Soda Break

3:45 PM – 5:15 PM Photography for the Chimney Sweep

Kurt Matthews, Owner, Midtown Chimney Sweeps

Learn simple but effective techniques from an expert on how to tap into the existing features of your cell phone camera to upgrade the photos you use in your reports. This is a hands-on class, so be ready to take out your cell phone and/or camera and click away!

3:45 PM – 5:15 PM Growth Strategies for Companies Using Leadership, Smart Hiring, and Empowerment

Anthony Valerio, Owner, Four Winds Chimney

Dave Christen, Chief Operating Officer, Four Winds Chimney

Topics include SEO success, overcoming delivery challenges, rejecting discounting, and optimizing staff structure. Insights feature a 6-year growth timeline with specific tactical decisions driving progress.

3:45 PM – 5:15 PM A Well-Built Approach to Aerial Lift Safety

David Webb, Access Equipment Expert, Wellbuilt Equipment Inc.

This general information session will be an overview of the requirements for safe use, inspection, training, certification, and maintenance of aerial lifts.

3:45 PM – 5:15 PM Developing the Soft Skills in Office Staff

Bre Mease, Office Manager, Ohio Chimney Co.

Participants will learn how to identify and address gaps in soft skills within their teams, implement training programs, and create an environment that supports continuous personal and professional growth.

THURSDAY, MARCH 6

7:30 AM – 5:00 PM Attendee and Exhibitor Registration

8:00 AM – 9:30 AM Professional Chimney Inspection Reports as a Stand-Alone Product and Service – Sponsored by Inspection Fire

Daniel Freeman, President, The Chimney Doctor, Ltd.

Elevate your business by offering thorough and professional NFPA compliant chimney inspection reports as a product and profit-center.

8:00 AM – 9:30 AM Kathy’s “Hit by a Truck” Theory

Kathy Nielsen, Owner, Chicken Lady Speaks/Operations Excellence

The company goes on, no matter if someone gets hit by a truck. Kathy will show you how to avoid the panic and worry that comes with someone suddenly gone.

8:00 AM – 9:30 AM Fitness, Nutrition, Discipline, and Leadership

Steve Sobczak, Owner, Total Chimney Care

This session shares how improving health transformed my life, career, and relationships. From losing 150 pounds and rejoining fieldwork at 50, to competing in triathlons and becoming an engaged leader, I’ll offer tips on fitness, nutrition, and goal-setting for busy professionals seeking lasting change.

8:00 AM – 9:30 AM Building Resilience (and Avoiding Burnout) in Customer Service Representatives

Bre Mease, Office Manager, Ohio Chimney Co.

By the end of this presentation, you will be equipped with the knowledge and skills to foster resilience within your team, reduce burnout, and create a more supportive and productive work environment.

9:30 AM – 10:00 AM Coffee Break

10:00 AM – 11:30 AM Ceramic Coatings: Features, Benefits, and Installation

Jay Endre, Inventor, FireGuard Ceramic Coatings System

This class aims to equip chimney sweeps with comprehensive knowledge and practical skills related to ceramic coatings, focusing on understanding their key features, appreciating their benefits for both safety and efficiency, and mastering the installation techniques.

10:00 AM – 11:30 AM Insurance Decision: Bundle or Bungle

Nick Pulone, Insurance Broker, Aero General Insurance Services

We will address deviations between the commercial and personal insurance markets and underwriting practices. We will also address coverages unique to the hearth industry.

10:00 AM – 11:30 AM How Artificial Intelligence Is Changing the Chimney Sales Game

Will Gao, Head of Growth, Rilla

Alan Rush, CEO, Rush Profits

How AI is changing the way we collect data and hold technicians accountable to the company sales, inspection, proposal, and follow up processes.

10:00 AM – 11:30 AM Words Have Power: Using the Right Vocabulary for the Outcome You Want

Kathy Nielsen, Owner, Chicken Lady Speaks/Operations Excellence

The words we use have a great impact on how the conversation proceeds and the outcome of that conversation. In this session, learn about those words and other strategies of saying things to get better outcomes.

11:45 AM – 1:00 PM Lunch Break

1:00 PM – 6:00 PM Trade Show Opening Session

Time to hit the trade show floor and meet your favorite and new suppliers.

3:00 PM – 3:30 PM Soda Break

FRIDAY, MARCH 7

8:00 AM – 12:30 PM Attendee and Exhibitor Registration

8:00 AM – 12:00 PM NCSG Certifications Exam

9:00 AM – 12:00 PM Trade Show Closing Session

Time to hit the trade show floor and meet your favorite and new suppliers.

12:00 PM – 1:30 PM Lunch Break

BETTER COMFORT

Easy and quick ignition. Simple heat control.

MORE EFFICIENT

The chimney fan improves combustion efficiency 15% less firewood is used.

FEWER PARTICLES

An ENERVEX chimney fan can reduce particles 80% indoors. 20% outdoors.

CO2-FRIENDLY

Wood/biomass is considered

CO2-neutral if trees are replanted.

EASY TO INSTALL

The RSHT chimney fan is easy to install You achieve optimal chimney draft regardless of wind and weather.

RSHT CHIMNEY FAN – is the guaranteed cure for smoke escaping your wood-fired fireplace, or wood, pellet or coal appliances. Installation is clean and easy. QUIET OPERATION VARIABLE-SPEED MOTOR COMES IN 4 SIZES LOW OPERATING COSTS

1:30 PM – 3:00 PM I’m Interested in a Gas Insert: A Walk-Through of Gas Systems

Matthew Reedy, Technical/Training Director, The Mad Hatter

A general walk-through of gas fireplaces and gas logs explaining what makes them unique to their listing.

1:30 PM – 3:00 PM Business Improvement by the Numbers

Joe O’Grady, Director of Awesomeness, The Service Profit Group

Increase your revenue with laser-focused training.

1:30 PM – 3:00 PM Safe and Effective Removal of Wildlife from Chimneys and Vents

Gregg Schumaker, Director of Sales and Product Development, Wildlife Control Supplies

This presentation covers safe techniques for removing raccoons, squirrels, and birds from chimneys and vents, handling young animals, using eviction products, preventing reentry, and proper PPE to minimize risks for professionals working with wildlife.

1:30 PM – 3:00 PM The CSR Blueprint for Booking Appointments: Strategies to Qualify, Connect, and Convert Customers (Part 1)

Lauren Turnock, Head of Business Operations, Rooftop Chimney Sweeps

Learn effective strategies to qualify leads, build strong rapport with potential customers, and confidently guide them towards making a service appointment. Enhance your closing skills and increase your booking success rate.

3:00 PM – 3:30 PM Soda Break

3:30 PM – 5:00 PM Fuel for Thought

Dale Feb, Education Coordinator, Fire Associates/F.I.R.E. Service

This presentation explores minimum industry standards to prevent property damage, injury, or fires. It addresses defect risks, intent understanding, and repair paths through real inspections and fire loss examples.

3:30 PM – 5:00 PM The Scary Truth of Standard Operating Procedures (SOPs)

Justin Meridith, Owner/Technician, Premier Home Solutions & Inspections

Learn how to make writing an SOP an easy task to accomplish by removing the intimidation of a seemingly overwhelming task.

• The industry standard for keeping out squirrels, birds, leaves, and other debris.

Model WSA-TDW for air cooled chimney the authentic Available from leading distributors nationwide.

• Works with single wall, double wall, triple wall, or masonry chimneys.

• Sizes available from 3” to 30”+; custom and oversize available. Air cooled and non-air cooled.

• Standard construction is 100% austenitic stainless steel; also available in other alloys including copper and Type 316 for marine/coal appliances.

Improved Consumer Products, Inc. PO Box B Attleboro Falls, MA 02763 (508)695-7000 Fax: (508) 695-4209 www.chimneycaps.com

Although there have been many attempts to copy it over the last 40+ years, there is only one Weathershield® . Always ask for it by name and look for the seal of authenticity on top of the cap.

100% made in USA

3:30 PM – 5:00 PM The CSR Blueprint for Booking Appointments: Strategies to Qualify, Connect, and Convert Customers (Part 2)

Lauren Turnock, Head of Business Operations, Rooftop Chimney Sweeps

6:00 PM – 10:00 PM Honors and Auction Event

Join the NCSG as we celebrate the achievements of its new members, longterm members, certification holders, and suppliers! Following the awards presentation, items will be up for bid during a live auction.

SATURDAY,

MARCH 8

8:00 AM – 9:30 AM UL1390 Solid-Fuel Inserts: Determining Masonry Fireplace and Chimney Suitability

Daniel Freeman, President, The Chimney Doctor, Ltd.

Explore the new UL1390 standard and learn how to accurately assess the suitability of masonry fireplaces and chimneys to house a solid-fuel insert.

8:00 AM – 9:30 AM Building Local Authority: The Power of Short-Form Video Marketing

Jared Quackenbush, Owner, Roc City Media – Blue Collar Video Marketing

Jared will dive into the strategies behind creating impactful video content that not only grabs attention but also positions your business as a trusted authority in your area.

8:00 AM – 9:30 AM There’s Big Money in Repairing the Nine Parts of a Chimney

Clay Lamb, Owner, MIX Groups Online

This session will discuss pricing of chimney repairs based on the degree of difficulty.

9:30 AM – 10:00 AM Coffee Break

10:00 AM – 11:30 AM Thinking Outside the Firebox

Jacob Feb, Founding Officer, Fire Associates/F.I.R.E. Service

This presentation will cover difficult topics like the use of thermal protection in the combustible materials surrounding our fireplace. We will also discuss the combination of proper materials and applications that can assist in the safe installation of our systems as well as surrounding products.

10:00 AM – 11:30 AM The Psychology of In-Home Sales

Tim Reed, President, WhyFire

Most technicians fail to make the most of their sales opportunities in the home because they don’t understand the psychology of the in-home sale. This course will lay out simple tangible steps that a salesperson can put into place right away and see success.

10:00 AM – 11:30 AM NIOSH Sponsored Respirator Standards

Bob Ferrari, Director of Education, National Chimney Sweep Guild

Know what respirator to use and how to properly use it to protect yourself from respiratory hazards.

10:00 AM – 11:30 AM The CSR Roundtable: Tackling Challenges Together

Lauren Turnock, Head of Business Operations, Rooftop Chimney Sweeps

This interactive session brings together a panel of experienced customer service representatives to share their insights and best practices.

11:30 AM – 12:00 PM Soda Break

12:00 PM – 1:30 PM

Bridging the Gap: A Conversation with NCSG Presidents

Jerry Isenhour, President, CVC Success Group

Join this insightful panel discussion featuring past and current Presidents of the NCSG. Hear firsthand accounts of the Guild's remarkable journey, from its founding to its current position as a leading authority in the chimney and venting industry.

Visit ncsgconvention.org or download our free event app on the App Store or Google Play Store to view this agenda in a digital format. All dates, times, and sessions listed here are subject to change.

TRADE SHOW BOOTH MAP

EXHIBITOR LIST

Ahren Fire

The Ahren-Fire fireplace retrofit system is the first and original UL listed retro-fit firebox, and Chamber-Tech 2000 is the first and original UL listed smoke chamber repair mortar. Both products have been proven performance and safety solutions for over 20 years. With over 100 sizes the Ahren-Fire can restore almost any firebox!

Booth #330

Approved Industries

Approved Industries was founded on the belief that chimney safety is not an option – it is a necessity. The company’s dedicated team has trained countless chimney and venting professionals across the US and Canada.

Through science and modern technology, Approved family of sprayed ceramic products – Thermocrete®, Smoktite, and Dynacote – have brought innovation to the chimney repair and venting industry.

Booth #216

Associated Energy Systems

(AES) is a business-to-business wholesale distributor of industry leading brands of fireplaces, chimney, grills, accessories and more. AES services the western and middle United States with 5 Distribution Centers (WA, CA, CO, TX and MN). Since 1976 - Family owned, customer focused and service driven.

Booth #324

A.W. Perkins Company

A. W. Perkins Company is the industry's leading supplier of Professional Rotary Chimney Cleaning Equipment, Rotary Dryer Vent Cleaning Equipment, and Rotary Dryer Vent Cleaning Equipment.

Booth #307

BAC Fireside Group

Over 50 Years Serving Hearth Dealers! The East’s premiere fireplace and hearth products distributor. We are a complete source for all your hearth needs.

Booth #215

Barnhill Supply

Barnhill Supply manufactures custom chimney caps, shrouds, and chase covers for chimney professionals. We offer yearround 7-day lead times on stainless steel products, free regional delivery, and custom packaging, along with wholesale products. No matter the season, Barnhill Supply is your trusted partner for fast, quality chimney solutions.

Booth #308

Brandtastic LLC

Our Chimney Sweep & Hearth Store clients are ALL VERY SATISFIED! They enjoy top ranking on Google and understand the value of staying ahead of the curve (and the competition).

We handle all content, photography, video, SEO, Google ads, social media, blogs, Facebook ads, and reviews. Talk to one of our clients to get the real story!

Booth #337

Chicken Lady Speaks/ Operations Excellence

Kathy Nielsen and her team at Chicken Lady Speaks provide innovative solutions for chimney professionals, specializing in business management tools like ServiceTitan, HouseCall Pro, and QuickBooks. We help streamline operations, improve customer experience, and boost profitability.

With 20+ years in the service industry, Kathy empowers businesses to work smarter. Visit us at booth 312!

Booth #312

Chimney Products, Inc

American Manufacturer of Chimney & Fireplace Parts and Accessories Since 1985.

Booth #230

Chimney Safety Institute of America

The Chimney Safety Institute of America (CSIA) is a 501c3 Education and Training, Certification, and Research organization with the most Certified Chimney Sweeps and Dryer Vent Technicians in the country – reaching over 3,000. CSIA is building more vital education and training creating a strong and most recognized Certification by consumers, thus, building up the Chimney and Dryer Vent trades with new standards.

Booth #238

ChimSpect Software

Chimspect Software sets the Gold Standard in chimney inspections, with simple reporting for safer homes, even while offline. Our reliable platform saves time and exceeds standards, while our dedicated team delivers superb customer service. Choose between our basic option or fully customizable advanced app tailored to meet your specific needs.

Booth #306

CMC North America

We provide simple solutions for difficult access. Our CMC tracked lifts offer compact dimensions and incredible reach in a very lightweight package. These lifts are safe, easy to operate, are fast and fun. They are the solution for difficult and previously impossible situations. CMC Tracked Lifts are articulating, track mounted, aerial lifts. Small packages, big reach.

Booth #432

Copperfield Chimney Supply

Since our inception in 1978, Copperfield has been committed to our goal of providing chimney sweeps, contractors, hearth retailers, and masons with all their chimney, hearth, and accessory needs. We truly care for every single one of our customers.

Booth #323

Cross Break Sheet Metal

Manufacturer of chimney liners, components and custom parts.

Booth #313

CUI

Welcome to Your Ultimate Destination for Premium Stoves, Fireplaces, Piping, and Accessories! As your trusted distributor, we bring you a curated

selection of top-tier brands, including renowned names like Town & County, Pacific Energy, True North, ICC, Renaissance Fireplaces, Hearthstone, Vermont Casting, and many more.

Booth #316

CVC Success Group

CVC Success Group is a group of coaches, consultants and trainers who work with chimney and hearth companies across the USA. Our team members can offer assistance in any phase of your business where you are needing assistance. Our company tagline is Turning Your Business Dreams Into Your Business Realities.

Booth #239

Duct Cleaners' Supply

Duct Cleaners' Supply has the tools and experience to help you get the job done.

Booth #137

Enervex, Inc.

ENERVEX is a world-leading supplier of mechanical draft systems and integrated venting design solutions. Introducing the Xzense Remote Fan Control. With an Xzense control you obtain full control of your chimney fan and fireplace - and maximum comfort.

Booth #322

ComfortBilt Pellet Stoves

ComfortBilt offers a selection of highly rated pellet stoves and pellet stove inserts perfect for your customers home.

Booth #410

s[6]in

Easiest wood insert install of your life

Scan the QR code to experience the story behind this installation

From the Future

From the Future reshapes skilled trades education by integrating AI with VR into hands-on simulations, personalized content, and scalable platforms to solve learning challenges, accelerate mastery, and improve retention.

Booth #301

FutureNow Marketing

FutureNow Marketing specializes in marketing for home service professionals. We have decades of proven advertising & marketing solutions including; AI Tools, Online Marketing, Social Media, Direct Mail, Lists, Websites, Graphic Design, Email Marketing and more!

Booth #204

Imperial Manufacturing Group

Manufacturer of Black Stove Pipe & Fittings, Galvanized Furnace Pipe & Fittings, UL Stove Boards, Chimney Brushes, Chimney Caps, Stove & Fireplace Maintenance / Cleaning Products, Bath & Dryer Venting Products and Insulated Flex Duct.

We have a 270,000 sq. ft. manufacturing and distribution facility located in Alton, IL (St. Louis Area) and 6 other manufacturing facilities throughout Canada.

Booth #139

Improved Consumer Products

Manufacturers of WeatherShield, VacuStack, and Stormshield Chimney Caps.

Booth #123

InOvate

The InOvate product lineup is based on a determined focus on dryer exhaust safety and efficiency. Product development includes relentless attention to the smallest detail, ensuring premium quality and superior performance.

Booth #213

Inspection Fire LLC

InspectionFire provides innovative inspection solutions, offering advanced 360-degree camera kits and an intuitive inspection app. Their tools streamline documentation with pre-written language and standardized reporting, ensuring high-quality reports and inspections for chimney professionals.

Booth #105

Darwin Award

"Client stated a professional should come reinstall the unit because it was smoking out the house. The client used 3" B vent and 3" pellet vent to install a stove that vented 8". Unit was not designed for a manufactured house."

SUBMITTED BY: Ashes Away (Durango, CO)

iWallet

iWallet is a payment solution built for the home service industry, helping businesses save up to 25% on card fees with free check processing and seamless scheduling software integration. With real-time review collection, businesses can get up to 10x more reviews and streamline their payments for growth.

Booth #233

KW USA-RM Manifold

KW USA, a division of RM Manifold Group, specializes in perfecting and correcting draft in gas, solid fuel, and oil applications. Our chimney fans, controls, dampers, and accessories are specifically designed for fireplaces, ovens, kilns, roasters and other high temperature applications.

Booth #228

Lexington Hearth

Started in Lexington Kentucky, USA in 1992, Everburn Manufacturing has firmly established itself as the market leader in the Hearth Industry. Products manufactured include handcrafted, richly detailed ceramic and high definition logs, brick, stone and tile panels, niches, burners, embers and a wide variety of ember and contemporary media, all of which can be shipped in high volume with very short lead times.

Booth #336

Lindemann Chimney

We focus on building relationships with our customers forged out of trust and mutual respect. We've helped launch hundreds of sweep companies and work with the industry's top professionals.

Booth #222

National Chimney

According to N.F.P.A. 211 Guidelines (13.9): If the flue liner in a chimney cannot contain the products of combustion (i.e., heat, moisture, creosote, and flue gases), the liner shall be either removed and replaced, repaired, or relined. Our seminar covers the repair option using ceramic coatings and application methods.

Booth #201

National Chimney Sweep Guild

The National Chimney Sweep Guild (NCSG) is a community of professionals that lead the chimney and venting industry. Our members promote the highest level of safety, integrity and skill when serving American homeowners.

Booth #300

National Fireplace Institute

The National Fireplace Institute® is the professional certification division of the Hearth, Patio & Barbecue Education Foundation (HPBEF), a 501(c)3 non-profit educational organization for the Hearth industry. NFI aims to increase public safety by establishing meaningful credentials for professionals involved in planning and installing residential hearth appliances and venting systems.

Booth #209

New England Chimney Supply

As your dedicated supplier, we're committed to ensuring the success of your business through technical support and educational assistance. Our experienced Technical Support Team, with over 150 years of combined industry expertise, is ready to assist with any technical challenges you may face.

Booth #113

Owens Chimney Covers

Wholesale chimney cap manufacturer.

Booth #217

Peke Safety

We are specialist purveyors and distributors of PPE and CBRN training for the military and medical industries worldwide with a variety of clients from top military and medical organizations.

Booth #334

RBG Inc.

RBG Inc. sells Dinolift aerial lifts and builds custom Dur-A-lift bucket trucks. Here for not only all your height needs but also for your service needs!

Booth #406

Regions Home Improvement Financing

Regions Home Improvement Financing, a division of Regions Bank, offers attractive contractor-offered financing, including same-as-cash & low monthly payment options. Our quick & easy funding system lets contractors focus on their business while offering payment options to their customers. We also offer white label loan programs for manufacturers &

trade organizations.

Booth #436

Rodstation USA

RodStation designs and manufactures a wide range of chimney brushes, tools and as well as a revolutionary range of power sweeping equipment. Rodstation is known for high quality and excellent service, backed by over 40 years’ experience in the industry. As one of Europe’s leading suppliers, their equipment is approved by a number of Chimney Associations and their equipment is used by chimney sweeps worldwide.

Booth #232

Rooftop Safety USA

Rooftop Safety USA provides safety training and safety equipment to the chimney service industry. Owner Jim Brewer is a 47 year veteran of the chimney service industry so he has a unique understanding of the safety challenges faced by chimney technicians. Visit our booth or see www. RooftopSafetyUSA.com for more info.

Booth #107

RPG Brands

Located in Phoenix, RPG Brands is the parent company of the hearth and home brands Modern Flames, Grand Canyon Gas Logs and Wildfire Outdoor Living. With

a tech mindset, RPG Brands is elevating what consumers know and love about electric fireplaces, gas logs and outdoor grilling to have a luxury, features heavy experience that caters to their lifestyles.

Booth #438

Rutherford Equipment

Rutherford Equipment Company is a third-generation family-owned business with over 65 years of continued service and distribution to customers in the Southeast. We have three stocking warehouses, located in Covington GA (Headquarters), Apopka FL, and Goldsboro NC.

Booth #430

Sand Hill Wholesale Manufacturing, Inc

The oldest national distributor of wood stove & fireplace accessories.

Booth #317

SaverSystems

SaverSystems is the manufacturer of ChimneySaver, HeatShield, and PriorFire branded products to protect fireplace systems and homes.

Booth #101

ScafPak Trailers, LLC

The only one of its kind – ScafPak Trailers, the sensible way to handle, transport and store scaffolding. Safe, easy, fast!

Booth #412

Southeast Hearth, Patio Barbecue Association

SEHPBA is a non-profit trade association representing the manufacturers, distributors, manufacturer representatives and retail dealers of hearth, patio, barbecue products and accessories. We also proudly represent businesses who service this range of products such as chimney service companies.

Booth #211

ServicePal

ServicePal is the leading software platform for chimney companies. ServicePal offers digital inspection forms, proposals, invoicing and sales tracking in a comprehensive and easy-to-use solution.

Booth #331

SouthPoint Risk

SouthPoint Risk is an independent insurance agency that understands the importance of cost, coverage and value.

Each NCSG member company will have a dedicated service representative, which allows them to work hand in hand with customers to provide tailored insurance solutions for companies of all sizes.

Booth #332

Stûv

America Inc.

Available in three sizes, s6 are a wood-burning insert designed for the small dimensions of old-style masonry hearths.

The designers sought to optimize natural air flow, concealing the complexity of the technology.

Booth #208

Surefire

Training Academy, LLC

Surefire Training Academy provides online training solutions for chimney & hearth professionals.

Booth #109

Sweeper

Peeper

Sweeper Peeper is a father-son duo out of Texas that makes the most affordable and easy to use chimney camera on the market.

Utilizing the Insta360 X4, the Sweeper Peeper XR delivers a stunning 2k 360 live view with a wireless range up to 40ft.

Booth #314

Valor Gas Fireplaces/Blaze King Stoves

Valor Fireplaces brings worldclass engineering and product development expertise to the gas fireplace market.

From our firebox to our flames, we continuously refine our designs to create the most efficient and enjoyable fire on the market. Visit valorfireplaces.com to learn more.

Booth #205

CHIMNEY CARE

• Top-notch service

• On-site road technicians

• In-service training

• Delivery to your location

• Fully-stocked parts dept.

• Reliability you can count on

• 52’5” vertical reach

• 29’10” side reach

• 25% gradeability

• Battery option

• 4,430 lbs.

• 68’10” vertical reach

• 38’5” side reach

• 25% gradeability

• Battery option

• 5,456 lbs.

• 85’5” vertical reach

• 38’5” side reach

• 25% gradeability

• Auto-leveling standard

• 7,705 lbs.

Wellbuilt Equipment, Inc.

Wellbuilt Equipment is a family owned and operated specialty access equipment company focusing on lightweight machines in particular including spider lifts and hyrax tracked lifts.

Booth #333

Wilbur Agency

We turn your neighbors into customers! Get more of the customers you want on your calendar, fast.100% done-foryou. We'll keep your service and production crews busy until you tell us to stop.

Booth #236

Wilkening

Fireplace Co.

Wilkening Fireplace Co manufactures sealed combustion built in fireplaces and UL listed, sealed glass doors for existing masonry fireplaces.

Booth #437

Wohler USA

We are a technically oriented, family owned company operating on an international basis. We develop, produce and market innovative measuring, inspection and cleaning equipment for building services.

Booth #229

Z-Flex U.S.

Getting the most from a single source. Specializing in Stainless Steel Wood, Oil & Pellet Kits — Gas Aluminum Kits — Direct Vent Systems — Z-Vent Special Gas Vents — Z0Dens Polypropylene.

Booth #416

THANK YOU TO OUR SPONSORS!

The Importance of Tradeshows in 2025: A Guide to Leveraging Trade Shows as a Critical Marketing and Sales Tool

By Darin Bibeau, CEO/Owner, National Chimney

As the owner of National Chimney and the #EverydayGSD podcast; I have attended countless tradeshows and home shows throughout the years. I believe they play an integral part of our organization and growth. In the rapidly evolving landscape of business and technology, they have cemented their position as indispensable platforms for marketing and sales. As we look toward 2025, the significance of these events is set to amplify even further, driven by advancements in technology, shifting consumer behaviors, and an increasingly interconnected global market.

Why Trade Shows Matter in 2025

Tradeshows serve as a unique meeting point for industry professionals, thought leaders, and customers. They offer opportunities for businesses to showcase their products, network with peers, and stay up to date on industry trends.

Direct Engagement

In an era dominated by digital communication, faceto-face interactions remain invaluable. Tradeshows provide a platform for direct engagement, allowing businesses to build personal connections, demonstrate products in real-time, and address customer questions instantly.

Market Intelligence

Tradeshows are a goldmine of information. They allow businesses to observe competitors, understand market trends, and gather feedback from customers. This real-time intelligence is crucial for making informed strategic decisions.

Brand Visibility

A well-executed presence at a tradeshow can significantly enhance a company’s visibility. With thousands of attendees, these events offer a stage to reinforce brand identity, launch new products, and generate buzz.

Sales Opportunities

The primary goal of any marketing initiative is to drive sales, and tradeshows are no exception. By providing a platform for direct sales and lead generation, tradeshows offer a high return on investment. Potential clients can see, touch, and experience products firsthand, increasing the likelihood of conversion.

Looking Ahead: The Future of Tradeshows

The future of tradeshows will be shaped by several emerging trends and technologies.

Hybrid Events

The pandemic accelerated the adoption of virtual events, and the future will likely see a blend of physical and virtual tradeshows. Hybrid events will cater to a broader audience, combining the benefits of in-person interactions with the convenience of remote participation.

Data-Driven Insights

Advanced analytics will play a pivotal role in measuring tradeshow success. From tracking attendee engagement to analyzing lead quality, data will provide actionable insights to refine strategies

This is the first article in a four-part series called "GSD Hacks" focused on quick tips and life hacks to improve efficiency written by Darin Bibeau, CEO and owner of National Chimney.

and maximize ROI.

Maximizing Impact at Tradeshows

To make the most impact when attending tradeshows in 2025, businesses should consider the following strategies:

Set Clear Objectives

Define your goals before the event. Whether it’s generating leads, launching a new product, or building brand awareness, having clear objectives will guide your strategy and ensure a focused approach.

Engage Attendees

Invest in eye-catching booth designs and interactive elements to draw attendees. Live demonstrations, product samples, and engaging presentations can capture interest and foster meaningful interactions.

Leverage Technology

The goal is to create immersive experiences. Incorporate digital elements such as interactive screens, QR codes, and mobile apps to provide information and collect data seamlessly.

Prepare Your Team

Ensure your staff is well-trained and knowledgeable about your products, services and show objectives. Equip them with the skills to engage with attendees, answer questions, and capture leads effectively.

Follow Up

Post-event follow-up is crucial for converting leads into customers. Develop a robust follow-up strategy, including personalized emails, calls, and meetings, to nurture relationships and close deals.

Conclusion

In conclusion, tradeshows in 2025 will continue to be a vital marketing and sales tool, driven by technological advancements and evolving market dynamics. By staying ahead of trends and adopting innovative strategies, businesses can maximize their impact and reap the full benefits of these invaluable events. ■

A FORENSIC INVESTIGATION

By Bob Ferrari, Director of Education, National Chimney Sweep Guild

Although many people enjoy the smoky smell of a campfire, inside the home it means there is something wrong.

The first question you should ask is always: "When does it happen?"

• All of the time?

• When starting a fire?

• When the wind blows from a certain direction?

• In the middle of the night?

• In the summer?

If the answer is All of the time, then the next question is: “Did it use to work properly?”

If that answer is Yes, then we ask, “When did it change?”

Little by little?

The chimney may be dirty and the spark arrestor is clogged.

Note – this is a symptom, an indirect cause. The cause is poor burning habits which must be changed, or there are other air supply or pressure issues that must be found, to solve the problem. But for now, that’s a reason.

After someone went in the attic?

The workman may have knocked a duct loose. This would cause both stack effect and negative pressure from an imbalanced HVAC system.

After you weatherized the home?

The fire used to get the combustion make-up air from leaks in the home. Those leaks have been sealed up and now there isn’t enough air to support the fire.

This can also happen in a tight house where nobody goes in and out all day – for example, an elderly couple who sits and watches TV vs. a house with kids and pets who go in and out, letting fresh air in.

My kid came home from college.

Perhaps there is an addition to the home who takes a shower at a different time of day and the bathroom fan runs all the time. Or, they sleep upstairs and keep the window open.

If the answer is No, it never worked correctly:

• Flue sizing: Too small, too large, or too short of a chimney can affect draft.

• Misinstallation/damage: A masonry chimney with leaks between liners or flues; an incorrectly connected chimney pipe; a factory built chimney that was never centered in the support box; damaged parts –all of these may contribute to a smoking problem.

• House pressure: Stack effect from leaks in the upper part of the home creates negative

pressure where the fireplace or appliance is. There are many potential sources for leaks such as, a swamp cooler, exhaust fans with dampers stuck open, unsealed can (recessed) ceiling lights, loose or disconnected attic HVAC ducting, leaky whole house fan louvers, ill-fitted attic crawl space covers, and many more.

• Damper problem: Maybe the damper is closed (duh!). But maybe it is broken and that’s why it’s closed. Maybe it’s closed because cold air or odor comes through. Maybe it is a pipe damper spinning on the axis.

It happens when starting a fire. The chimney is full of cold air. Cold air is heavier than warm air. Preheating the flue with a wad of paper, or a hairdryer, or a torch may help get the air moving up. It happens when the wind blows from a certain direction.

• Maybe the trees have grown to the point that they have changed the airflow when coming from a certain direction. If so, the trees could be removed, but simply thinning them so that air more easily moves through them is another solution.

• Is the wind loading on the roof? Then extending the chimney above the high pressure zone may fix it.

• Specialized caps might solve the problem, particularly if there is a daily prevailing wind such as along the coast, in the desert, or up and down a nearby mountain. They don’t work as well if the wind is gusting in multiple directions.

• Perhaps someone built a home or other structure next door. If this has affected the airflow around the chimney the only solution is to remove

the neighbor. Too bad! However, a remodel that changed the roofline of the home could be a culprit. It smokes in the middle of the night.

This is always frightening – the smoke alarm going off and the smell of smoke. But no fire was found. What could have happened? The house cooled down, the furnace kicked on and either – the HVAC supply side leaks caused the room to go negative, and, now that the fire had burned down, was able to reverse the flow… Or, similarly, everyone shut their bedroom doors when they retired, the furnace kicked on, the ducted air going into the rooms was not able to get to the return duct, the room depressurized and, Voila! An exciting and smoky night ensued. It smells smoky in the summer. Here’s the deal – the air can’t smell smoky in the house unless it has passed through a smoky place on the way into the house.

Now this does not mean the chimney doesn’t need sweeping. It very well may. What it means is that air is coming through the

chimney and into the house. Why? Because it can’t enter the house unless it is leaving somewhere else. That is the physics of fluid dynamics. Fill a straw full of water, keep your finger over the top and the water stays in. Remove your finger and the water comes out. You have just proved the principle that a passage is required for air to move.

The chimney is one end of the passage. Where is the other end? Close it and you will have solved one problem. There may be other problems, but we’ll leave those for later.

Do you want to know more about home air pressure? The Heat and Moisture (HAM) house model will be traveling around the country this spring to teach you about these principles. By the end of the class, you should be able to explain to a client how air moves through their home under various conditions and solutions if needed.

You can learn more about these classes on our website at www. ncsg.org. Or, you can put on a headset and experience it in virtual reality. ■

COACH’S Corner

What Will Be the Challenges of 2025?

By Jerry Isenhour, Coach and Consultant, CVC Success Group

Wouldn't it be great to have a crystal ball that we could wave our hands over and be able to see into the future? But alas, this does not exist in fantasy land. As a business manager you do not operate in fantasy land, rather you exist in the real world. As such one can only find our answers by studying the data and from research into what others are saying. As an astute manager this must be the course of action for you to follow. The home service industry of which you are a part of in 2025 faces challenges shaped by technological advancements, changing consumer expectations, and economic trends. Here are some of the leading challenges that will likely be faced:

1. Labor Shortages and Retention

• Skilled Workforce Gap: Finding and retaining skilled professionals remains difficult as fewer young people enter trade professions.

• Cost of Labor: Rising wages, increased benefits, and competition for skilled workers will certainly continue to drive up operational costs.

• Employee Engagement: Retaining employees in a competitive job market requires significant investment in training, benefits, and company culture.

• Become a Destination Employer: Establishing your company as a place where prospects want to join and be a part of your team.

Question #1: What is your plan to be competitive in the recruiting program in 2025 where your recruitment efforts pay off with the right prospects that will be profitable and effective members of your team?

2. Technological Integration

• Digital Transformation: Small and mid-sized businesses struggle to adopt and integrate technologies like booking platforms, CRM systems, and AI tools. Software for service industries has become much more powerful, but also a much larger monthly expense than it was in the past.

• Cybersecurity Risks: With more businesses moving operations online, the risk of data breaches and cyberattacks grows.

• Customer Expectations for Technology: Customers expect seamless digital experiences, such as easy online booking, real-time updates, and secure payment options.

• AI Integration: AI is becoming an especially important factor in many companies in the present day with a shift

of workload from humans to being performed with automation by AI.

Question #2: How will you take advantage of the advancements of technology and integrate these into your company to increase your effectiveness and profits in 2025?

3. Rising Customer Expectations

• Speed and Efficiency: Customers demand faster service, delivery, and more flexible scheduling options.

• Transparency and Trust: Consumers expect clear pricing, upfront quotes, and high accountability.

• Personalization: Services tailored to individual customer needs and preferences are becoming the norm.

• Understanding What The Expectations of Your Customer Are: One of the most difficult tasks of management is to understand what the customer expectations are and how to look at the business as the customer does. Also to think like the customer when making decisions that shape

the business products and services.

Question #3: What is your plan to meet the rising demands of the consumer in 2025?

4. Economic Pressures

• Inflation and Costs: Higher prices for materials, fuel, and equipment impact profitability.

• Supply Chair Issues: This came when the Covid-19 pandemic arrived and seems to be an ongoing problem.

• Market Competition: Increased competition from both established brands and gig-economy platforms (like TaskRabbit and Thumbtack) drives down pricing margins.

• Economic Uncertainty: Fluctuating economic conditions can make customers hesitant to spend on non-essential home services.

• Marketing Costs That Drive Up The Cost Of Leads: The cost to collect leads has risen dramatically in the last few years. Marketing has gone from a nice ad in the yellow pages to a major monthly expenditure for many companies in the home services industries including chimney services.

Question #4: How do you plan to manage the rising cost of doing business in 2025?

5. Sustainability Demands

• Green Practices: Consumers are increasingly favoring companies that adopt ecofriendly practices, such as using sustainable materials or energy-efficient solutions.

• Regulatory Compliance: Adapting to stricter environmental regulations requires investment in training, equipment, and certifications.

• Disposal of trash and Debris is Now Often a Challenge: Landfills are starting to refuse to accept job related debris, this may become more of an area slated for recycling to other products and will this be an additional cost of doing business in 2025.

Question #5: Do you foresee where sustainability concerns will be an issue for your company in 2025?

6. Marketing and Visibility

• Digital Marketing Complexity: Maintaining visibility in a crowded online space with evolving algorithms, SEO, and paid advertising trends can be costly and time-consuming.

• Reputation Management: Negative reviews on platforms like Google and Yelp can significantly impact business performance.

• Rising Cost of Marketing: Will price increases be the norm in 2025 to cover the cost of procuring leads in a noisy marketplace filled with other vying for your share of the pie?

Question #6: What is your plan for marketing in 2025? Are there new or expanded areas where you will participate in to remain in your customers’ mind when they need your products and/or services?

7. Variation in Industry Products & Services

• Lack of Standardization: The home service market remains

highly fragmented, with varied and rising pricing, along with quality, and service standards.

• Scaling Challenges: Small businesses face difficulties scaling operations while maintaining quality and customer satisfaction.

• Funding Challenges: To stay on top funding may well be required to grow the business to the level you envision. Where is the source of funding you will need to compete?

Questions #7: What will the picture of your company look like as 2025 ends, will it resemble what you have now, or will it be a completely different view?

8. Adapting to AI and Automation

• Automation Impact: While automation can streamline operations, it can also lead to pushback from workers who fear job displacement.

• AI Customer Interactions: Balancing AI-driven solutions with the need for personal, human-centric service remains challenging.

• AI Customer Dissatisfaction: Will the consumer accept the growing use of AI in day-today business operations, or will they prefer human contact when dealing with companies?

• AI Is Not a Plug & Play: It will require time and resources to implement and adapt to the needs of your company.

Question #8: Will you make a move into using AI as a part of your operating systems and how will you implement and utilize it?

Continues on page 39

The Coach’s Corner column was created by Jerry Isenhour, former president of the National Chimney Sweep Guild (NCSG) and founder of CVC Success Group. Jerry is an industry consultant, educator, and coach.

Spark YOUR MARKETING

Your Brand: More Than a Logo –It’s Your Business’ Personality

By Eric Ebbert, Vice President of Marketing, SaverSystems

For small business owners in the chimney sweep industry, branding might feel like a marketing buzzword that belongs to big corporations. But here’s the truth: your brand is your company’s personality, and it already exists—whether or not you’ve taken the time to shape it. The question is: does your brand reflect what your customers need and value?

During the SaverSystems SaverSummit earlier this month, I spoke about how to bring your brand into alignment with your audience’s needs, creating a lasting impression that builds trust, loyalty, and advocacy. If you missed the conference, I’ll share the main points on these pages.

Step 1: Know Thy Audience

First things first, who are your customers? Sure, they’re homeowners with chimneys, but let’s dig deeper. Effective branding starts with understanding your audience through personas, fictional yet datadriven profiles representing your ideal customer segments.

• Demographics: Who are they? Think age, income, economic status, and family size.

• Behavior: How do they engage with your services? Are they regular customers, or is this their first rodeo?

• Psychographics: What do they care about? Safety? Energy efficiency? Peace of mind?

Step 2: Pinpoint Their Goals and Frustrations

What does your audience want to achieve, and what keeps them up at night? Homeowners may prioritize safety and warmth, but they may also be frustrated by conflicting advice, unclear pricing, or unreliable service providers.

Understanding their challenges allows you to position your business as a solution.

Step 3: Understand Their Motivations

Why should they choose you? Differentiation is the name of the game. Maybe your team is known for professionalism and speed. Perhaps you offer eco-friendly products or pride yourself on thorough inspections. Whatever makes you stand out, make sure your audience knows why it matters to them.

Step 4: Map Their Buying Journey

Customers don’t wake up one morning thinking, “I need a chimney sweep!” Their decision unfolds in stages:

1. Awareness: How do they first hear about your business? Are you leveraging online search, social media, or referrals?

2. Consideration: What are they weighing? Factors like trust, reviews, price, and professionalism all influence their choice.

3. Decision/Conversion: Why do they ultimately pick you? Is it your excellent reputation, responsiveness, or fair pricing?

4. Loyalty/Advocacy: What happens after the job is done? Will they refer you or become repeat customers?

Post-service engagement—whether through thankyou notes, follow-up calls, or helpful tips—can turn one-time clients into lifelong advocates.

Step 5: Craft a Brand Promise

Now, it’s time to distill all this insight into a short, memorable phrase that reflects your core values and speaks directly to your audience’s needs. Your brand promise should evoke trust, reliability, and expertise while addressing your customers’ primary concerns.

Examples:

• “We keep your home safe, warm, and ready for winter.”

• “Quick as a spark, we’re here to protect your family.”

What’s your version? Boil it down to a tagline that sticks with your audience and connects emotionally, sparking trust and setting you apart from the competition.

Remember: Your brand is more than a logo or tagline; it’s the emotional connection your customers have with your business. It is what you do and say, day in

Coach's Corner, cont. from page 37

9. Seasonality and Demand Volatility

• Weather Patterns: Seasonal change provides volatility in demand for services.

• Seasonal Revenue Fluctuations: Businesses must navigate periods of high and low demand effectively to maintain cash flow and to sustain the workforce without layoffs and downtime.

Question #8: What is your plan in 2025 to level out the workload, so your cash flow is strong for 12 months of the year? It is an ongoing challenge, certain seasons will overload

and overwhelm your work force, others will be weak, with low demand, conceiving how to level this out for even cash flow will be a challenge again in 2025.

10. Regulatory and Legal Challenges

• Compliance Costs: Adhering to updated regulations in labor, safety, and licensing can be expensive and time intensive.

• OSHA & Safety Regulations: The move to provide a safer work environment and to have your workforce follow the requirements will continue to be an ongoing challenge.

Question #10: What changes will affect your business in the coming year and how will you and your workforce adapt to this?

Tackling these challenges requires a mix of strategic planning, technological adoption, workforce training and development, along with customer-focused innovation. It also requires an annual review of the company’s performance and an ongoing review of the key performance indicators on a regular basis. The competent manager sets the time to do this review and strategic planning. ■

JOIN US!!! JOIN US!!!

Regional UPDATES

REGION 4

Debbie Wiedwald

Region 4 Director and Advocacy Committee Chair

Region 4 is extremely excited to have the convention in our area! I always think of convention as our industry’s family reunion. Convention provides the opportunities to catch up with industry members and leaders. Trade show vendors provide a wealth of information about new products to make our work more efficient and safer. Classroom education and informal evening networking improves skills and customer service.

There are many restaurants and museums to explore in the Northern Kentucky/Cincinnati area which are enjoyable for families and team members. Bring clothes to layer, as early March temperatures can be chilly. I hope you will join me in participating in the various Chimney Chase 5K run/walk activities.

Come to convention with goals – Are you wanting solutions to particular problems you are now experiencing? Are you wanting to meet industry members from your area so you can have support when needed? Are you wanting to connect with new vendors for supplies or marketing?

If you are new to convention, plan to attend the first-time attendee session on Tuesday evening. Experienced convention attendees, make sure you welcome first-time participants to meals and check in with them to answer any of their questions.

Please reach out to me if you have any questions or concerns about convention or the venues. We want you to have a successful convention experience! ■

NEW Certifications

from December 2024

UPCOMING Events

Golden State Chimney Sweep Guild

2025 Workshop

February 15, 2025

3676 West Meyers Road, San Bernardino, CA 92407

Mark your calendars for a great chance to network with your southern California peers! This workshop will focus on social media marketing and video editing.

To learn more or join the guild, please contact Lezza Medina at (909) 880-2120.

2025 National Chimney Sweep Guild Convention & Trade Show

March 4-8, 2025

Northern Kentucky Convention Center Covington, KY (Cincinnati, OH)

This year, we're honoring the legacy of those who came before us while strengthening our businesses, our teams, and the industry we're all passionate about.

CSR 360° (Virtual)

March 20-21, 2025

Online/Virtual

Join us for a virtual, two-day CSR 360° class for customer service reps led by Lauren Turnock on behalf of the National Chimney Sweep Guild.

LJ Cormier Cornbread and Sons

Marshall Peters Top Hat Chimney