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BRILLIANT HEALTH:
Leveraging the Power of Plants to Maximize Health and Wellness by Tavi Meketon
A
ccording to the Nutrition Business Journal Summit, the global rate of growth for medicinal plants is estimated to be significant over the next decade, reaching an estimated $670 billion by 2024. While plants have been used to support health and wellness since prehistoric times, America is seeing a rise in the immediate benefits and preventative, longlasting effects of numerous types of botanical and cannabis derivatives. Increasingly, healthcare professionals and individuals are becoming more educated about the many 16
Tucson Edition
bioavailable compounds found in natural plants, such as hemp/cannabis, elderberry, turmeric, cranberry and hundreds of others. Tucson-based Brilliant Health, LLC is poised to become one of the country’s leading nutraceutical companies that formulates, manufactures and distributes a line of safe, clean and effective products in both the hemp/cannabis and nutraceutical categories. Brilliant Health and its subsidiary, Exciting! Extracts, is a national leader in the research and development of science-based natural supplements. They have assembled
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a multi-disciplinary team of medical doctors, PhDs, biologists, chemists and extraction specialists to produce a line of products created for those who are looking for the highest level of trust, safety and efficacy in their go-to remedies and supplements. The Brilliant Health team is led by cofounder and CEO, Dr. Norman Relkin, PhD, MD. Relkin’s mission has been to leverage the power of the plant to maximize overall health and wellness for humans and animals. As a board-certified neurologist and neuroscientist trained at Yale’s Albert Einstein College of Medicine, and most recently at Cornell University Medical College, he has extensive experience in pre-clinical as well as clinical development of supplements, pharmaceuticals and biologics. Relkin spent the past five years building the technology platforms and product portfolio of Brilliant Health, to include its Hemp line in Exciting! Extracts, as well as other products for pain relief, brain function, allergies, acne and immune system health. Relkin has not only witnessed the recent growth of the nutraceutical industry, but also the skepticism caused by poor quality of current market products that may not be able to prove safety or effectiveness. “Unfortunately, the market for health and wellness-promoting interventions has developed much faster than the science behind the actual products,” he says. “There is a lack of scientific rigor in the creation and manufacturing of most nutraceuticals and dietary supplement products on the market today. This rising tide of the nutraceutical industry has attracted many quick to market and substandard products, resulting in a flood of impurity and inconsistency, with unsubstantiated efficacy claims.” As a result of common questions and widely spread concerns, Brilliant Health has addressed these with the proprietary knowledge, technology and expertise that provides remedies for several of the major shortcomings in today’s nutraceutical and cannabis industries. The centerpiece of Brilliant Health’s solution is a unique development platform that identifies multiple bioactive ingredients in plants and standardizes production of
