AusFitness Expo Sydney 2025 - Event Shopper's Guide

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SEPTEMBER 19-21

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WELCOME TO AUSFITNESS EXPO SYDNEY 2025!

Sydney - the wait is over. For the next three days, you’re stepping into the biggest celebration of fitness, wellness, and performance in the Southern Hemisphere.

This is where you meet your sporting heroes, see world-class live competitions, sample and shop the latest gear and supplements, and take on challenges that test your limits - all under one roof.

From the raw power of the Oceania Powerlifting Championships to the grit of the CROSSFIT Expo Games, the adrenaline of DEKA STRONG, and the spectacle of The Asylum strongman cage - the energy on this floor is unmatched.

Watch freestyle athletes defy gravity at Streetworkout, see champions crowned in Streetlifting and Weightlifting, and witness the beauty and athleticism of the ICN Muscle & Model Show.

Want to get involved? Take on the YOHKA Arena’s 100-metre pursuit course, tackle our epic fitness challenges, and score expo-only deals of up to 70% off from the biggest brands and newest innovators.

Don’t forget to keep an eye out for our stacked line up of special guests throughout the event.

A massive thank you to our exhibitors, sponsors, partners, and presenters - your commitment makes this event possible. And to every attendee - your passion fuels the heartbeat of this industry.

So dive in. Meet people. Try something new. Get inspired. And take this momentum home with you.

Here’s to an unforgettable AusFitness Expo Sydney 2025.

EVENT INFORMATION

ORGANISERS OFFICE

Located at the back of Hall 2 in the Exhibition Centre.

LOST AND FOUND

Please enquire at the ICC Sydney Exhibition Centre customer Service Desk located on level 2 next to Hall 4.

FIRST AID

In the event of any accident or emergency, please report this to an organiser at the Organiser’s Office or Security at the entry of the show.

ATMs

ATMs are located at the southern end of level 2 at the ICC Sydney Exhibition Centre.

TOILETS

Please see the show map at the back of this magazine for locations of toilets including disabled facilities. Directional signage also exists on the high walls of the venue inside the halls.

CLOAKROOM

The venue cloakroom is located on level 2 next to Hall 4 (Customer Service Desk).

NO SMOKING OR VAPING

The venue has a full no smoking and no vaping policy, including all catering areas. Please go outside of the building to the designated smoking areas should you wish to smoke or vape.

NO CANVASSING

Canvassing by visitors is strictly prohibited. Promotional materials may not be distributed, except by exhibitors from their own stand. Visitors causing disruption should be reported to the Show Organiser at the Organiser’s Office located at the back of Hall 2 in the Exhibition Centre.

PRIVACY

Your details have been recorded as part of the visitor registration process. This enables the Organiser to issue a name badge, record statistics on the event and send you information on future shows. If you have any concerns, please contact National Media on +61 7 5510 5100.

EVENT HIGHLIGHTS

YOHKA ARENA

SCAN FOR PROGRAM UPDATES

Presented by

Get ready, Sydney — YOHKA Sprint is making its explosive debut at AusFitness Expo Sydney with a purpose-built fitness race that’s set to blow your mind! YOHKA is bringing the heat to the ICC with their fast, fierce, and open-to-all Sprint Series. Plus, join interactive workshops with the YOHKA PRO team, and get in on the action with prizes, PBs, and high-energy vibes all weekend long.

Whether you’re racing, spectating, or just keen to try something new — don’t miss the next evolution of fitness racing.

FRIDAY, 19 SEPTEMBER

10AM - 12PM Sprint series

12 - 2PM Presentations and practice runs

2 - 4PM Workshops

SATURDAY & SUNDAY, 20-21 SEPTEMBER

10AM - 12PM Sprint series

12 - 2PM Practice runs

2 - 4PM Workshops

September 19-21

ICC, Darling Harbour, Sydney

100M SPRINT SERIES ACTIVATION STAND 1410 AUSFITNESS EXPO

DAILY PRIZES

WORKSHOPS WITH THE YOHKA PRO TEAM

Explosive, high-energy experience attendees can try for themselves

Rewarding speed, skill and creativity

Learn movement techniques directly from elite athletes

EVENT HIGHLIGHTS

ICN MUSCLE & MODEL STAGE

The ICN Muscle & Model Show is a celebration of strength, beauty, and athleticism, and we’re thrilled to showcase some of the most talented and dedicated athletes in the world. Facilitated by the world’s leading natural federation, iCompete Natural, over 200 athletes will compete for category titles across the weekend.

Competitors represent the very best in natural bodybuilding and bikini modelling, each demonstrating incredible discipline, hard work, and dedication to their craft. Whether you’re a seasoned athlete or just starting out on your fitness journey, you’ll be inspired and motivated by the dedication and passion of these competitors.

So mark your calendars and get ready for an incredible event. We can’t wait to see you there!

SATURDAY, 20 SEPTEMBER

FROM 10AM

Ms Figure

Ms Swimsuit

Ms Bikini

Men’s Bodybuilding

Men’s Classic Physique

SUNDAY, 21 SEPTEMBER

FROM 10AM

Ms Sports Model

Ms Fitness Model

Ms Wellness

Men’s Physique

Men’s Fitness

EVENT HIGHLIGHTS

DEKA STRONG BY SPARTAN

SCAN FOR PROGRAM UPDATES

Presented by

Join us for another round of the ‘Decathlon of Functional Fitness’ and see why DEKA has exploded across the USA. DEKA events are not just a competition, they are a milestone of your fitness journey. In the same arena, on the same day, using the exact standards, every level of fitness can come together and celebrate fitness. The 10 DEKA Zones provide a well-rounded functional test for all levels of fitness. Every zone is based on rudimentary movements that don’t require any specific-training or education to complete.

FRIDAY, SATURDAY & SUNDAY, 19-21 SEPTEMBER

10AM First wave

4PM Last wave

The waves start every half hour.

CROSSFIT ® EXPO GAMES SYDNEY

Presented by

Explore the exciting world of Functional Fitness and competition with the EXPO Games 2025. Immerse yourself in the event that challenges participants to showcase their strength, endurance, and agility. Join us for an adrenaline-pumping experience where athletes push their limits, fostering a sense of community and celebrating the pursuit of physical performance. Special guest appearances over the weekend make this an event not to be missed!

FRIDAY, 19 SEPTEMBER

Open seminars and training with special guests, Jake Douglas, Emily Cairns and Kyle Bruce.

SATURDAY, 20 SEPTEMBER

• Australian Functional Fitness Federation Individual Open

• Australian Functional Fitness Federation Youth Nationals Intermediate, RX & Adaptive

• Expo Games Individual Intermediate, RX & Adaptive

SUNDAY, 21 SEPTEMBER

Mixed Pairs - RX, Intermediate Divisions

• Australian Functional Fitness Federation Youth (15-16, 17-18)

• Australian Functional Fitness Federation Individual Open

• Expo Games Individual Intermediate, RX & Adaptive

• Mixed Pairs - RX & Intermediate

EVENT HIGHLIGHTS

STREET WORKOUT

Presented by

Get ready for epic calisthenics action as Australia’s top PowerFree athletes compete in the Intermediate & Open Championship to crown the Australian Champion this September!

FRIDAY, 19 SEPTEMBER

• Calisthenics Challenges & Engagement Day

• Street Workout Time Attack challenge - Who can do 10 muscle ups, 20 pull ups, 40 dips, and 50 push ups the fastest?

SATURDAY, 20 SEPTEMBER

Intermediate PowerFree Competition

10AM Athlete warmup & briefing

11AM PowerFree Battles

1PM PowerFree Intermediate (Semi Finals)

3.30PM PowerFree Intermediate (Finals)

4PM Open Bar

SATURDAY, 20 SEPTEMBER

SCAN FOR PROGRAM UPDATES

Opens PowerFree Competition

10AM Athlete warmup & briefing

11AM PowerFree Battles

1PM PowerFree Intermediate (Semi Finals)

3.30PM PowerFree Intermediate (Finals)

4PM Open Bar

SYDNEY OPEN & OCEANIA POWERLIFTING CHAMPIONSHIPS

The elite Powerlifting event of the year. The Sydney Open and Oceania Powerlifting Championships will be hosted by Powerlifting Australia over three packed days at AusFitness Expo. Get ready to witness superhuman strength as 28 incredible Nauru lifters take the stage — including AI Temaki, returning to face off once again with the legendary 400kg squat. Expect record-breaking lifts and world-class performances.

SYDNEY OPEN 2025: FRIDAY, 19 SEPTEMBER

10AM - 5PM

Beginners and upwards can compete.

OCEANIA CHAMPIONSHIPS: SATURDAY & SUNDAY, 20-21 SEPTEMBER

10AM - 5PM

Australia, New Zealand and the Pacific’s top lifters will battle it out in Sydney’s premier venue; all age groups, Powerlifting, Bench Press, Deadlift.

Saturday highlights

• 10am: 17 year old Justmine Menke will be attempting World Records in the Women’s Youth 53kg class

• 1.30pm: World record holder, Deamo Baguga is competing

Sunday highlights

• Morning session: World record holder, Dave Mwardaga competing in the 94kg class, challenged by Fern Cook, up and coming Nauru champion

• 1.30pm: AI Temaki will be shooting for 410kg/900lbs in the Super Heavyweights

Presented by

EVENT HIGHLIGHTS

WEIGHTLIFTING

Olympic Weightlifting returns to AusFitness Expo in 2025 for its second year - proudly presented by the NSW Weightlifting Association. Spectators can enjoy a mix of Open competition sessions, state team showdowns, and inspiring training demonstrations by Australian Team representatives.

In 2025, NSW will follow up its win last year against QLD and go head-to-head with Weightlifting ACT for the Lyn Jones Shield. On Friday, watch high-performance training from some of Australia’s best lifters. On Saturday and Sunday witness electrifying team and individual competition. This is your chance to experience the strength, skill, and excitement of weightlifting up close.

FRIDAY, 19 SEPTEMBER

11.30 - 3.30PM Training demonstrations

SATURDAY, 20 SEPTEMBER

8.30 - 9.30AM Session 1 weigh in; presentation 10.30am

10.30 - 11.30AM Session 2 weigh in; presentation 12.30pm

SCAN FOR PROGRAM UPDATES

12.30 - 1.30PM Session 3 weigh in; presentation 2.30pm

SUNDAY, 21 SEPTEMBER

8.30 - 9.30AM Session 4 weigh in; presentation 10.30am

10.30 - 11.30AM Session 5 weigh in; presentation 12.30pm

12.30 - 1.30PM Session 6 weigh in; presentation 2.30pm

STREETLIFTING AUSTRALIA

NATIONAL FINALS

Get ready for the Streetlifting Australia National Finals — the biggest event of its kind in the country! Australia’s strongest athletes will go head-to-head in an all-out battle of strength, skill and technique, testing their 1 rep max in the muscle-up, pull-up, dip and squat. With national titles on the line, only one athlete in each division will earn the crown. Think you’ve got what it takes? Step up in the Amateur Series on Friday and put your max pull-up and dip to the test.

FRIDAY, 19 SEPTEMBER

Amateur Series: Testing pull and dip only.

SATURDAY, 20 SEPTEMBER

Lightweight Division: -60kg women, -70kg men, 70-80kg men

SUNDAY, 21 SEPTEMBER

Heavyweight Division: +60kg women, 80-90kg men, +90kg men

• National champion podiums for each weight class will be decided by total score and awarded at the end of their competition day (Saturday or Sunday).

• Overall and age-category national champions will be determined by RIS score, with all these awards and podiums taking place on Sunday.

EVENT HIGHLIGHTS

STRONGMAN CHAMPIONSHIPS (THE ASYLUM)

This isn’t just a strongman competition. It’s an exhibition of strength. It’s theatre. It’s entertainment. It’s where strongman began. Inside The Asylum, lifters have no limitations — strongmen and women, powerlifters, and Olympic lifters. Huge numbers. Wild implements. A pumping atmosphere. Plus giveaways and crowd challenges throughout the weekend. Be at the cage and watch pure strength madness unfold.

FRIDAY, 19 SEPTEMBER

10AM - 5PM Equipment demonstrations - ask the Stand & Submit team all your Strongman and Strongwomen questions!

SATURDAY, 20 SEPTEMBER

10AM Show opens.

10.30AM Asylum startup - crowd engagement.

11AM Max Squat - 3 of the Strength Workshop delinquents work up to a max squat. All 3 will squat close to 400kg!

12PM Chain Hold (crowd) - spectators are invited into the cage to test their mettle in a massive chain side hold.

1PM Max circus dumbbell - 5 of the best pressers in the country will challenge world records on the one arm press.

2PM Max Keg - ASW Allira-Joy Cowley leads strongman spectators in the cage on a max keg load over a 4 foot high bar.

SCAN FOR PROGRAM UPDATES

3PM Max Jerk - Oly lifters and strongmen and women do battle, attempting to put the most weight overhead possible. 250kg+ is possible.

4PM Wheels of Insanity - Asylum patients will attempt to deadlift for repetitions on the biggest set of wagon wheels used in competition - ever.

5PM Show close.

SATURDAY, 20 SEPTEMBER

10AM Show opens.

10.30AM Asylum startup - crowd engagement.

11AM Wooden Log - Asylum patents will press hundreds of kilos over head on giant wooden logs.

12PM Chain Hold (crowd) - spectators are invited into the cage to test their mettle in a massive chain side hold.

1PM Deadlift lock in - some of the best deadlifters in the world will jump in on super session, 400kg+ deadlifts incoming!

3PM Atlas Stone World record - patients will attempt to break a number of world records on the classic Atlas Stone.

4PM Sword in the stone - spectators will be invited into the cage to test their grip on the sword in the stone hold. Most can’t lift it from the ground, let alone hold it for a time.

5PM Show close.

EVENT HIGHLIGHTS

SCAN FOR SPECIAL GUESTS

SPECIAL GUESTS

Sydney, we’re levelling up! Get ready for the biggest names in fitness, plus some of your fave sporting legends. Scan the QR code to check out who’s in the room!

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September 19-21

ICC, Darling Harbour, Sydney

100M SPRINT SERIES ACTIVATION STAND 1410 AUSFITNESS EXPO

DAILY PRIZES

WORKSHOPS WITH THE YOHKA PRO TEAM

Explosive, high-energy experience attendees can try for themselves

Rewarding speed, skill and creativity

Learn movement techniques directly from elite athletes

EXHIBITORS CATEGORIES

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EXHIBITORS CATEGORIES

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