Case Studies
HOW WE GET RESULTS IN OUR CAMPAIGNS
UNIQUE MARKETING STRATEGIES
We have access to a number of advanced marketing strategies to elevate homes that have unique features like this acreage property with a bespoke resort-style pool and outdoor entertaining space.
With this point of difference to other luxury acreage properties we were able to use our network of media contacts to get the listing into local papers, on the news, and reaching a larger social media audience.
Having access to these channels means we can put your home in front of more eyes and garner buzz surrounding the property. This can lead to potential buyers seeing the home as a ‘hot commodity’ which fosters a higher level of competitiveness in placing offers.
96-100 RIEMORE CIRCUIT
SOLD JULY 2024
ESTATE RECORD SALE $1.83M
Pictured:
Feature in The Bulletin (below) Collaboration post with Prestige Property (right) Clip on 9NEWS Gold Coast (below right)
THE STORY
In just three days on market we facilitated an incredible 60 offers with a range of different terms and conditions. Our sellers chose the most favourable offer for them, not the highest offer but an unconditional one. This ensured a fail safe settlement timeline and a simple transition to sold.
SALE ACTIVITY REPORT
45 GREAT SANDY CIRCUIT, PIMPAMA
Congratulations, an offer of $1,110,000 was placed on this property
ENDED
OFFER HISTORY
OFFER AMOUNT
A
D
Conditions: Finance
C
OFFER TIME
$1,110,000 18/3/2024 2:21:34 pm Paused for 2 days
$1,110,000 16/3/2024 5:38:18 pm
$1,145,000 16/3/2024 4:16:01 pm
Conditions: Building / Pest Inspection, Finance, Subject To Sale
C
B
$1,110,000 16/3/2024 12:03:39 pm
$1,098,000 16/3/2024 11:38:25 am
Conditions: Finance, Settlement Period (45 days)
D $1,100,000 16/3/2024 11:14:34 am
A
$1,000,000 14/3/2024 2:02:47 pm
Conditions: Building / Pest Inspection, Finance, Settlement Period (28 days)
C $1,095,000 14/3/2024 8:57:23 am
C $1,090,000 14/3/2024 8:56:11 am
B
$1,092,000 13/3/2024 7:40:25 pm
A $980,000 13/3/2024 6:50:30 pm
45 GREAT SANDY CIRCUIT, PIMPAMA list price marketing spent days on market offers sold price SOLD MARCH 2024
$1,079,000 $5000 6 10
$1,110,000
THE STORY
Originally, at the discretion of our sellers, we planned to sell this property off-market. The highest offer received during that time was $1,040,000, we knew and the sellers knew it was worth more than this with it’s spacious layout and stunning outdoor addition, so it was decided to launch to portals. Garnering an extra $70,000 in just six days was well worth it.
THE
STORY
With buyers seeing value in move-in ready Northern Gold Coast homes, 31 William Boulevard was primed to receive interest. With the use of MarketBuy and a thorough marketing campaign we were able to garner a competitive range of offers resulting in an additional $66,000 above asking price in our seller’s pocket.
POWER OF PRICE
In every market there are times to decide on selling via auction or via private Treaty (price). What we know is that 81% of buyers will scroll past a home advertised online without a price. A great example of the difference this can make to your sales price are 2 recent sales on Sudbury Dr, Pimpama.
6 Sudbury Drive, Pimpama (pictured) was put up for sale by us, All Properties Group Gold Coast, advertised with a price. It sold on the 9TH of July for $1,192,500. 26 Subury Drive, Pimpama was sold at auction on the 2ND of July for $1,105,000.
This shows a difference of nearly $90,000 for a property very similar in offerings.
6 SUDBURY DRIVE
SOLD JULY 2024
26 SUDBURY DRIVE
SOLD JULY 2024
All Properties Group Gold Coast Competitor Agency
Built by Simmonds Homes
600m2 block
Plunge pool
Two living areas
Triple garage
Sold for $1,192,500
Built by Simmonds Homes
879m2 block
Large pool
Two living areas + study
Double garage
Sold for $1,105,000
BUY & SELL
The owners of this home enlisted our help to find a new place. While our buyer’s agent searched for the perfect property the rest of our team got underway in the background with a sales campaign ready to launch whenever these owners said go. As buyers they were looking to place a ‘subject to sale’ offer but other sellers were hesitant to accept that condition in a hot market. We pivoted to a sale and long settlement strategy and sold 3 Harwood Place in 6 days for $50,000 above our original estimate. This then allowed them to up their budget and find a new home locally that aligned with their needs.
AGENCY COMPARISON
Unrealistic price promises and a zero dollar marketing campaign meant a disappointing 3 months on the market for these sellers with their previous agent, receiving no offers in an already emotional sale. Delivering the standard of service they deserved, in just 2 weeks with us they received multiple offers including an offer with a great price and settlement time frame before auction day.
131 SHEEHAN AVENUE SOLD JUNE 2024
