Research Report
Search Page Section
NasihaMutyAzzahra July26,2022 Jobhun AcademyFinalProjects
contentTable of 01 Research Plan 02 Data Collection 03 Research Findings 04 Suggestions NasihaMutyAzzahra
Research Plan
01
“
Background
RedDoorz mobile App (1.9.7 Version) just updated its Search Page on July, 2022. Therefore, this research conducted to get the review on the current design by understanding the user’s experience towards each section on thepage.
Objectives
■ To understand user’s perception of every sectioninthesearchpage.
■ To deep user’s motivation on using the searchpage.
■ Togetadeeperunderstandingoftheuser’s experience throughout the current search pagesection.
■ To figure out user's expectations against thesearchpagesection.
“
“Methodology 01 02
Depth Interview To obtain the complete reasoning of user’s response and action towards the search page section fromattitudinalperspective. Usability Testing To examine user behaviour and movements towards the search pagesection. 02 Sample Size 5Users Sample Criteria ■ FemaleorMale ■ 20-35yearsold. ■ User(2) Non-AppUser(3) ■ Jabodetabekand Non-JabodetabekArea. 01 Tools Gmeets,GSlides,ScreenRecording. 03
In
Key Questions
InDepthInterview
■ Does the user know the latest update on theRedDoorzApp?
■ What is user motivation using the search page?
■ How the user perceive every section on thesearchpage?
■ How the user experience throughout the searchpagesection?
■ What is user expectation to the search pagesection?
Usability Testing
How the user behavior towards the search page sectionbasedonthegivenscenario?
“ UT Scenario
Scenario1 :
Anda sedang mendatangi acara di (lokasi user saat interview), tetapi karena tidak dapat kereta untuk pulang anda memutuskan untuk tinggal semalam di daerah tersebut. Karena hal ini diluar dugaan, anda hanya ingin mengeluarkan biaya tidak lebih dari 100.000. Penginapan seperti apa yang akan anda cari berdasarkan skenariodiatas?Bagaimanakalianmelakukanpencarianpenginapandalamaplikasiini?
Scenario2:
Anda dan rekan anda akan melakukan business trip ke Yogyakarta dan berencana untuk menginap di daerah TuguYogyapadatanggal29-20Juli2022dengantipekamaryangmemilikiservicebreakfast.Bagaimanauser melakukanpencarianpenginapandalamaplikasiinidenganrequirementsdiatas?
Scenario3 :
Anda adalah seorang backpacker yang berencana untuk berlibur di Bandung selama 2 hari. Tetapi kalian belum memutuskan tanggal berapa untuk pergi, namun yang pasti masih dalam range seminggu kedepan. Anda ingin survey dan mencari penginapan di daerah tersebut sehingga memaksimalkan fitur search page yang ada di aplikasi untuk memperoleh harga yang affordable. Bagaimana user melakukan pencarian penginapandalamaplikasiinidenganrequirementsdiatas?
Scenario4:
(OnKolKoostSection)
Anda dengan rekan anda berencana untuk Work From Bali di daerah Sanur selama sebulan terhitung dari tanggal 1 Agustus hingga 17 September 2022. Total budget anda untuk biaya tinggal sekitar 4.000.000 per bulan.Bagaimanausermelakukanpencarianpenginapandalamaplikasiini?
User Interview Framework User Feedback OnEachSearchPageSections User Preference (Searchbarrelevancyanddegreeofnecessity) Sharing Session (InDepthInterview) Scenario Testing Sharing Session (InDepthInterview) User Feedback OnEachSearchPageSections
Research Timeline and Workframe Research Plan Preparation 22 July Research Plan Creation 22 July Research Plan Preparation 23 July Data Collecting 24-25 July Analysis & Reporting 26 July Presentation 27 July
02 Data Collection
“ IDI & UT Session
Research Findings
03
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User Awareness
All of the users don’t know about the latest update on the Search Page SectionoftheApps.
UserMotivation
User motivation on using the search page sections to fulfill their necessity (locations,price,facility).
They feel their needs have been met at this point.
User Experience
Userstendto maximizetheuseoffeaturesonthe top displayinthesearchpagetoaccommodatetheir needs in finding a place to stay. Therefore,mostoftheusershavealreadyfulfilledtheir goals and needs at the beginning without scrolling down the page any further. They also rely more on the filter features that lie on the next stage of the journey after passing the search page.
UsersfeelwhatispresentedonthisSearchpageis too much and a bit less irrelevant to be categorized into a “Search”. Also, it feels less affective to find some repetitive information but they'rejustonlypackedintoadifferentsectionwith the same purpose.
In addition, by it's design appearance, users feel that the displayed is quite good. In terms of the overall color display, they’re just in the right proportion.Fontscanbereadclearly,sothatitdoes notcauseanydifficulties inreadingthepresented information.
Overall Searching Page Hotels
“
Hotels
They feel their needs have been met at this point.
Just like the previous section, users tendtomaximizetheuseoffeatureson the top display in the search page to accommodate their needs in finding a placetostay.
User Experience
Users think the pages sections are a little simpler than before. Although, there are still some features that display a repeated information. The most important thing here is that the user cannot change the date preference, it's very crucial because the user cannotmakeaplanahead.
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Kost House Overall Searching Page Kost House
User Emphasis on the searching Bar
Users think the the idea of the searching bar as an eye of the page.
Dari peletakan sebagai pengguna mata saya langsung kesana, secara warna putih aja yang biasanya mungkin dibikin nongol, tapi ini udah cukup”...
User’s
ContentDesign
Usersgladthattherecommendationgiven bytheapsrelatedtothelatestsearching history,soitwouldbeusefulfromthem. But,usersfeelthatitisnotenoughto displayjustatypicalroomphotos.
Mungkinlebihdihighlightbangunannyaapa, misalbangunandenganswimmingpool,ituyangdiliatin.”
UserPerception
There’s a different of user perception of thesection’stitlewiththecontent.
“Menurut gue tidak relevan konten dan judul, harusnyapembagiandikategoriwhat'snewmenurutgue adalah sesuatu yang baru, partner yang baru, hotel yang baru”
Placementpreference
Usersthinkthatsomesectionsshouldbe above the others. Harusnya recommended yang di bawah, dan yanginidibawahsearchhistory,karenamempermudah pengguna yang revisit aplikasi ini.”
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Feedback /Hotels/
UserNecessity
Promobecomesanumpteenthoptionby the user. They tend to see the promo availability once they got the chosen hotel.Also,theyprefertorelyonthefilter features to get that.
Preferensi gue langsung ke search bar, gue bakal males scroll ke bawah buat buat nyari promo.”
Irrelevance Contents
Users feel that the recommendations based on the prices given are just too random. Also, the information provided deviatesfromwhatitshouldbeaccording to the section title.
Inidialokasinyarandomselectedya?Mungkin bisadireconnectsamarecentlysearch,inikansangatall over place ya, tiba2 di Cengkareng, tiba-tiba di Setiabudi.”
“Iniadayanggaksesuai,harganya170.000”
RepeatedInformation Usersthinkthissectionisjustarepeated feature that already hand on above. Itudiatasudahadanearmengapainadalagi”
are two promos with the same contentplacedintwodifferentsections. Relevansijudulsamaisinyaanehsihjujurkaya whatsthedifferent,atas inisamaandenganpromoya?” “ “ “ User’s Feedback /Hotels/ “
RepeatedInformation There
IrrelevanceExistence
Users feel that this section does not need to be on the search page, it's already has its on bar at the below.
Tujuannya bukan untuk search, gak relevan tempatnya”
User’s Feedback
IrrelevanceExistence
Users think that this feature is not that important to deserve a space in this sectionpage.Also,theytendtouserthe filter features to get this service.
Inituh bisa dicari di search bar filter, karena kek apa bedanya sama konten yang bisa kita cari sendiri."
AmbiguousWriting
The microcopy seems has a different meaningbytheuser.
The section sometimes disappeared.
Kalocommunityadaaktivitasbersamanyakaya ada makan bersama, atau kaya olahraga bersama. “Ih di saya kok gak ada apa hp saya yang rusak”
IrrelevanceExistence
Users feel that this section is not in line with user needs in order to find hotel accommodation. Also, the content presented is irrelevanttotheexistenceoftheapplicationasa hotel accommodation service provider.
Artikel-artikelnya kurang relevan sama pencarian diRedDoorz,tempatmenginapoke,tapikalotipsmembuat konten nggak ada nyambung-nyambungnya, the other thingsgaknyambung”
“ “
“ “
/Hotels/
Usersareconfusedabouttheunderlying basedofthegrouping.Accordingtowhat users said, the price ranges are still too close to each other. Also,usershavetheirownpreferenceof the section placements.
Harganya masih dekat-dekatan, mungkin tanggapan orang beda-beda, menurut saya masih deket2an harganya” “Kenapagakditarodekatyang rekomendasi?”
User’s Feedback
UserPerception
All users think this feature is an alternative payment like E-Wallet whereuserscansimplydoingthetop upbalance.Meanwhile, it'sactuallya virtual currency obtained as loyalty points.
IrrelevanceExistence
They also think this section is unnecessary since it already has a space elsewhere.
IrrelevanceExistence
Users think it’s irrelevant to put this featureonsearchpages.
Gak relevan masuk search, kenapa tiba2 disuruh menawarkan properti saya?”
Buat top-up kayak ShopeePay” “Gakrelevanditarodisiniudahadatombolditempat lainyanggambardompet”
“ “ “
Searching history
Sectionwiththesamecategory placeinoneline
Users feel that the appearance of these sections are more structural than before (the top features are beinginthesamecategory).
Ohiniadasearchhistorykaloyangtadi gaknotice”
User’s Feedback
AmbiguousIcon
User thinks all the display content are clickable,butthefactit’sjustaregular icon.
Gue kirain ini bisa dipencet ternyata gabisa, menurut gue buat informasi segini spacenyaterlalubesar”
Title Inconsistency
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Gak ngerti sama yang gak ada penjelasannya”
Iniosandandroidversion,therearea majordifferentinsection’stitlelikethe displayabove. /Kost Houses/
“ category
Suggestions
04
Shorten the Search Page with Relevant Sections
User 1 User 2
On interview session, all users are being ask about what materials are suitable to be place in searching pagebasedontheprevious section.
Suggestions only based on user centric approach.
User 3
User 4
User 5
Mostoftheuserssaidtherearesomeofirrelevantsections that doesn’t belong to the “searching” terms. One of the alternative could be removing the irrelevant ones. From the findings above, one of the possibility is to remove the list property,propertywithbreakfast,referand earnsections fromthepage.
If it’s still remain to be the search page title, then remove the irrelevant items
All materials based on user preference on user hierarchy perception.
For full data analysis, checkthelinkhere.
Alternative link : https://docs.google.com/presentation/u /0/d/1D6IfittS1TzS087GXTZJLHzPTBP 83wzEaDC_-egdINU/edit
Major
Suggestion
General Page Title
Sample Prototype
Iftheideaistokeeptheallsectionsatall,oneofthepossiblealternativeis changetheSearchPageTitleintoamoregeneralterms,like HomePage (or else). Also, the hierarchy of the sections could be arrange based on the categorial function.
Hotels
On interview session, all users are being ask about degreeofnecessityinfinding hotels and co-living service. The result could be seen at thepresentedimages. Suggestions only based on user centric approach.
All categorial based on user preference on user hierarchy perception. For full data analysis, checkthelinkhere. Alternative link : https://docs.google.com/presentation/u/0 /d/1D6IfittS1TzS087GXTZJLHzPTBP83wz
Major Suggestion
High Priority
Low priority
Recommendation,
Promo and rewards,
info,
Possible Hierarchy (Categorical) : Search bar, History,
Filter Section,
Additional
Marketing,Affiliation.
PossibleHierarchy(Categorial) SearchBar,History,Filter,Recommendation, Additional,Rewards.
priority High Priority Home Home “Home”titlebar Section title 1 Section title 2 Section title 3 Section title 4 Section title 5 Section title 6 Category A Category B
KostHouses Low
Category…etc
EaDC_-egdINU/edit
Make a “Back to the top” and “More” button.
More
To tell the users there’s another information below and could persuade to the users to scrolling downthepage.
Make a clear intention and relevant content
Don’t makesomethingout ofstandard.
The description said that you should select your duration but in fact user cannot change the date. Beuseful.
Top
To give an easiest way to user if theywanttoautomaticallyreachthe top page (considering the overall lengthofthepage).
Thearticledoesn’trelevant totheapplicationasan accommodationservice. Makeallcontenta line.
Major Suggestion
Make it Consistent
Android cut off design
IOS cut off design
IOS version Android version
Clearnametitle. Doesn’thaveatitle section.
Be consistent to all version of the application.
Minor Suggestion