Welcome to the Market

Welcome tothe Market

Congratulations!Yourpropertyisnow abouttogotothemarket

Whenitcomestosellingahome, weknowthatchallengesmayarise However,asyourchosenrealestate agent,itisourgoaltoensurethat thesaleofyourpropertyisnotonly successful,butalsoanenjoyable, rewarding,andstress-freeexperience

Thisbooklethasbeendesignedto addresssomeofthesituationsthatyou mayencounterduringyourtimeonthe market

Wearelookingforwardtoembarking onthisjourneywithyou,providing ourexpertadvice,andsharingour knowledgeeverystepoftheway

OnceYouareonthe Market

Oncethe“ForSale”signisupandyourpropertyisfeaturedonline, youmayfindthatyouarecontacteddirectlyfromindividualsnot affiliatedwithourcompany.

WhatshouldIdoifotheragents approachmeandsaythatthey havebuyersformypropertyand theircommissionrateislower?

Itisreassuringtoknowthat,inmost cases,agentswillnotcontactyou directlyoncethesignboardisup

However,theremaybeinstances whereagentsleaveaflyerornote inyourletterbox,orevenattemptto contactyouthroughdoorknockingor phonecalls

Insuchsituations,itisadvisedto disregardanyunsolicitedmaildrops, andredirectanyphoneinquiries directlytoyouragentorourcompany

Youragentisbestequippedto managesuchcommunicationsand ensurethesmoothprogressionofthe salesprocess

WhatshouldIdoifapasserby knocksonmydoorandexpresses aninterestinviewingmyproperty ormakinganoffer?

Once your property hits the market, it naturally attracts attention, often from individuals who notice the signboardwhiledrivingby

Ifsomeonecontactsyoudirectly,please kindlyreferthemtoyouragent(youcan providethemwithoneofourbusiness cards)orinstructthemtocontactour mainoffice

Itiscrucialtoneverdisclosetheprice youarewillingtoacceptordiscussthe reasonsbehindyourdecisiontosell

Viewingthepropertyshouldonlybe arrangedthroughatrainedagent,and, restassured,wewillneversendabuyer toyourhomeunaccompanied

BuildingReport

Thelastthingyouwanttohappenisforasaletofallthroughbecauseofan unknownproblemuncoveredbyapurchaser’sbuildingreport!

ShouldIgetanindependent buildingreportbeforegoingto themarket?

Absolutely, obtaining a building report before entering the market is strongly recommended This type of comprehensive report will reveal any issues that might also surface on a potentialbuyer’sbuildinginspection

Havingthisinformationallowsyouto addressandrectifymanyproblems beforeyougotomarket Itprovidesan opportunitytobringanydeficiencies toyourattentionearly,avoidinglastminutefinancialcompromisesshould abuyerpulloutofasale Atthevery least,itofferspeaceofmind

Identifyingandaddressingpotential issueshighlightedinbuildingreports isasignificantadvantageinensuringa successfulandsmoothsaleprocess foryou

PropertyInspections andOpenHomes

Thebestwaytosellpeopleyourhouseisforthemtocomeandview yourhome!Butdon’tworry,wewillalwaysphonefirstandattemptto giveyouasmuchnoticeaspossible.

DoIhavetohaveopenhomes?

Conductingopenhomes,where multiplegroupscanviewyour propertyatthesametime,proves tobethemosteffectivemethod forgeneratinginterestandbuilding competitionaroundyourhome

Whenpotentialbuyersseeothers gettingexcitedaboutyourproperty, itcreatesapositivesenseofurgency, oftenresultinginearlyoffersbefore thedeadlineorauction,asbuyers strivetosecuretheopportunity

Italsomeans,thatforthemostpart, youknowwhenyourhomewillbe viewed,effectivelyreducingthe numberofprivateviewings Asa result,thisminimisesdisruptionsto yourdailyroutine,whichisavaluable considerationforfamilieswithbusy schedules!

Willpeoplewanttoviewmyhome atothertimes?

Althoughwewillneverturnup unannounced,occasionallyabuyer cangetincontactwithuswhoonly hasaveryshortwindowoftime availabletoviewyourproperty So,if wecatchyouoff-guardwhenwecall youtoasktobringapotentialbuyer through,weapologise Thisisnot intentional,orpoorcommunication, justagreatsaleableopportunity

Therefore,toeasethepressure,we recommendalwayshavingyour property“inspectionready”!

WhatshouldIdoduringopen homesandinspections?

Duringopenhomesandinspections, weliketocreateanenvironment wherepotentialbuyerscan envisagethehomeastheirown Potentialbuyersmayfeeluneasy openlydiscussingtheirthoughtsor askingquestionsifyouarepresent Therefore,ifpossible,it’sadvisablefor younottobeatthepropertyduring aninspection;considergoingfora walkoradrive Alternatively,ifitis difficultforyoutoleave,spendingtime outsidewhileweareindoorscanbea suitablearrangement

Typically, open homes last for 30 minutes, with private inspections often taking less time

Oursalespeoplearewelltrained inpresentingahomeandare knowledgeableaboutwhento discussitsspecialfeatures

HowshouldIgetmyhomeready foraninspection?

Firstimpressionslast,andwehave justoneopportunitytocreatea positiveimpact!

Whileyoumayalreadyfeelthatyou’ve tackledthemajortasksofpreparing yourpropertyforthemarket,hereare someadditionaltipsforopenhomes andinspections:

• Addressanysmalljobsorrepairs aroundthehouseandsection Numerousminorissuescanend upleavingamajorimpression!

• Embracetheprincipleof“less ismore!”De-clutterasmuchas possible;it’sagreatchanceto makeanearlystartonpacking! Grabsomeboxesandpopaway items,suchasframedfamily photographs,thataren’tnecessary fordisplayintheinterim

•

•

•

Ontheday:

Openallcurtainsandblindsto makethehomeaslightandairyas possible

Turnonlightsinalltherooms,and leaveinteriordoorsopen

• Buyers love space Optimise space by ‘re-homing’ furniture, or moving it to the garage if required Adopting a more minimalist approach frequently results in a home seeming more spacious

Ensurethekitchenbenchisclear ofdishes,anddiscreetlyhideaway thelaundry,keepinginmindthat interestedbuyersmayalsowantto opencupboardsandwardrobes!

•

• Awelcominghomeisonewhere thebuyersfeelcomfortable Adjust thetemperatureofthehomeas neededfortheweatherandtimeof year

Ensure pets are appropriately restrained or enclosed It’s often advantageous for dogs, for instance, to be with you or outside the home Additionally, be mindful of any lingering pet odors, as they can be off-putting to potential buyers.

StayingStrong

Theprocessofsellingahomecanbeemotionallychallenging,from facingoffersbelowexpectations,toreceivingaplethoraofadvice fromwell-meaningfriendsandfamily.Howdoyoueffectively navigatetheseobstacles?

Isitgoodnewsorbadnews?

Ourcommitmentistoprovideyou withhonestmarketfeedbackpositiveandnegative!Sometimes, negativefeedbackcanleadto positiveoutcomesbyaddressing minorissuesalongtheway

Whileanoffermaynotalignwithyour expectations,understandinghow yourhomeisperceivedbycurrent buyers,comparedtoothersonthe market,iscrucial

Itisimportanttorememberthat everypropertysellswhenitmeetsits marketvalue Thisdoesnotsignify alossfortheowner,butrathera pointwherewehavediscoveredthe property’struevalueinthecurrent market

HowshouldIhandlethird-party advice?

Youcanexpectabarrageofadvice fromfamily,friends,andcolleagues oncetheylearnyourhomeison themarket However,muchofthis generousadvicewillcomefrom individualswhohaven’trecentlysold ahomeormaynotevenownahome themselves

Itiscrucialtokeepinmindthatwe arespecialistsinourfield Westay abreastofmarkettrends,engagewith potentialbuyerseveryday,andcan provideyouwiththemostinformed advice

Trustinyourchosenagentandour wholeteamtoofferthebestguidance Thepersonalisedsalesplanwehave createdforyouhasbeendesignedto optimiseallopportunitiesforasaleat thebestpossibleprice

EarlyOffers

Oneofthemostchallengingdecisionsyou’llencounterduringthe salesprocessiswhethertoacceptanearlyoffer.

ShouldIholdoutforahigherprice? ShouldIholdoutfora“better”buyer?

Typically,thebestoffersareachieved withintheinitialweeksofaproperty hittingthemarket

This is driven by the momentum generated from buyers that have been actively seeking properties, often for a considerableperiod

Upondiscoveringthis“new”property, asenseofurgencyiscreatedasthey donotwanttomissoutonwhatcould potentiallybeagreatdeal Ideally, thisleadstoheightenedcompetition amongmultiplebuyers

Itisnotuncommonforsellersto declineanearlyoffer,thinkingithas happenedtooquickly,holdingonto thebeliefthatthereisthepotential forabetteroffer,giventheproperty’s relativelybrieftimeonthemarket

Unfortunately,thisiswhereaseller couldlosethousandsofdollarsifthey haven’tfollowedsoundadvice

Whilstitiseasytobecome overconfidentifyoureceiveearly offers,itisimportanttoremember thataprospectivebuyerhaslikely spentseveralweeksorevenmonths activelysearchingforaproperty Theygenuinelywanttopurchase andarewillingtopayapremiumfor therighthome Theyhavegained extensivemarketknowledgethrough monthsofresearchandsearching, potentiallypositioningthemasyour bestbuyer

As a vendor, it is advisable to compare their offer with your appraised value Rejecting their offer means they can easily move on to the next property, resultinginalostopportunityforyou

Our role is to secure the maximum price from a buyer and the decision to accept or decline always rests with you Regardless of your choice, we are committed to supporting you everystepoftheway

ShouldWeSell?

Alloffers,regardlessoftheirvalue,mustbepresentedtoyoulegally.

WillIorwon’tIaccepttheoffer?

Whetheritisanearlyoffer,oranoffer atdeadlinesaledate,thiscanbea challengingtimeforyouasavendor.

Itisgreattorememberthateveryoffer signifiesinterestandisoftenjustthe startingpointfornegotiations

Whilstweprovideapriceguideon themajorityofpropertieswesell, offersareultimatelymadebythe purchasers,basedontheirperception ofthemarket.

Ifyoureceiveanofferbelowyour expectedvalue,don’ttakethis personally Youhavetheoptionto negotiatewiththebuyeruntilreaching amutuallyagreeableamount,or alternatively,declinetheofferand waitforanother(whichmayormay notmaterialise )Anotheroptionisto remainonthemarketandawaitthe nextpotentialbuyer

Yourchosenagentisaskilled negotiatorandcansignificantly impactwhetheryousecurea‘good’ ora ‘great’priceforyourhome

Ourteamisalwayshappytodiscuss alltheoptionsavailabletoyouatany time

Communicationand Feedback

Communicationiskey!Onceyourpropertyisonthemarket,our teamwillprovideyouwithdailyupdates,andwearealwaysavailable toansweryourquestions.

HowwillIknowwhatlevelof interestthereisinmyproperty?

Youcanexpectdailyupdatesfrom youragent,includingpostopen homeandprivateinspectioncalls

Pleaseletusknowwhoisyour preferredprimarycontactforthis communication

Additionally,aweeklymarketvendor reportwillbeprovidedanddiscussed withyouinperson Thiswillcover numberofinquiries,onlineinterest, yoursalesstrategy,alongwithany suggestedadjustments

All inquiries and open home attendees are entered into our database, and are categorised as either interested buyers, hot buyers (not interested in your property, but will be able to give fairly accurate feedback on price), or just looking (for example, neighbours, who will generallytalkthepriceup )

Wewillmaintaincontactwithany interestedparties,conducting secondandthirdviewings,as requested

Ifyouhaveanyquestions,feelfreeto reachouttoyouragentoroursupport teamintheoffice

Timeonthe Market

Thegreatesthomesintheworldcanremainunsoldduetoprice!

Mypropertyisnotselling! ShouldIadjusttheprice?

Ifyoupropertyisnotreceiving sufficientinterestatopenhomes, oryouhavenotreceivedanyoffers despitegoodinterest,itmaybe necessarytoadjustthepriceguide

Whileouraimisalwaystosecure thebestpriceforyou,theasking priceservesasanegotiablestarting point Regularlyreviewingtheprice, especiallyintheabsenceofoffers,is animportantpartofthesalesjourney

Inmostinstances,loweringtheasking pricewillcreatemoreinterestas price-consciousbuyersaremore likelytoexplorepropertieslistedat competitiverates

Thisadjustmentdoesn’tnecessarily meancompromisingthefinalsale price;instead,itensuresthat100%of potentialbuyershavetheopportunity toconsideryourpropertyfully

It’sessentialtoalignyourlistedprice withmarketexpectations,preventing potentialbuyersfromdismissing yourpropertybasedonperceived overpricing Whenevaluatingyour property,focusoncomparingitto recentlysoldpropertiesratherthan thosestillonthemarket

Ifuncertaintypersists,youragentis alwaysavailabletoprovideinformed recommendationsbasedonthe currentmarketconditions

Howdoyouknowwhenyour ASKINGPRICEisaboutright?

Therearethreeoutcomes:

•

•

• No inspections and no offers: Generally,yourpropertyis10%or moreoverthe“marketvalue” Multiple inspections and no offers: Generally your property is 5 - 10% over the “market value” Multiple inspections and multipleoffers:Yourpropertyis pricedcorrectly

TimeontheMarket

ThePricingGuidelines

Forexample:

Ifyourhousemarketvalueis$850,000,andyou weretoputitonthemarketfor:

$810,000: sale might take 24 hours

$850,000: sale might take 24 days

$890,000: sale might take 24 weeks $990,000: sale might take 25years

Start where YOU are comfortable!

Setastartingpricehighenoughtoprotectthe property’svalue,butstillappealingenoughto attractthebestbuyers

Gettingthepricerightinthefirstweekiscrucial, asthiswillmeanyourhousewillbeonthe marketforashortertime,butyouwillachieveon orabovemarketvalue

Thank You!

Wearegratefulfortheopportunitytojoinyouonthis importantjourneyandthankyouforentrustinguswithyour realestateneeds

Wearecommittedtodeliveringthehighestlevelofservice toachievethebestresultforyou Ourteamisdedicatedto ensuringaseamlessandsuccessfulprocess,andwelook forwardtomarketingtheuniquequalitiesofyourproperty

NathanNajib

ManagingDirector 0275140775

nathan@najibre co nz