14/ Crucial Element 5
Crucial Element 5 Your Agent
Not all agents are the same. Some are highly skilled, while others are not, as you might see within any field in the business world. Your agent’s crucial function is not just to show buyers through your home; it is to help you protect your price. Their negotiation skills are paramount. Ironically, negotiation is not a trained skill in the industry. However, it is the main reason you engage an agent; to help you determine and govern the strongest possible price. You can only base your selling decisions on the quality of information you receive from your agent, and it is your agent’s skill set that determines the quality of that information you receive.
Before engaging an agent to sell your home, always ask them how they will negotiate on your behalf, as it can be very costly down the track if they aren’t an expert in this area. You don’t get to see what an agent says to your potential buyers. Therefore, you should know how they communicate with interested parties up front.
