NAF Black Impact - Join the Movement

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INTRODUCTION

At New American Funding (NAF), we believe that success in the mortgage industry is about more than just numbers —it's about people, relationships, and communities. This flipbook highlights why NAF is the ideal place for passionate loan officers to grow their careers while making a lasting impact through transformative initiatives like Black Impact.

AboutNAF

WhatWeValue

CompanyStats

OurCommitmenttoDiverseCommunities

TheBlackImpactMission&Vision

IntroductiontoBlackImpact

BlackImpactCertification(HACCenter)

BlackImpactinAction

BenefitsofJoiningNAFandBlackImpact

WordsMatter

ReadytoMakeanImpact?

At NewAmericanFunding(NAF), we are more than just a mortgage company—we are a community of passionate professionals dedicated to transforming the homeownership experience. Founded on the principles of integrity, innovation,andimpact,NAFhasgrownintoanationalleaderinthemortgageindustry,helpingthousandsoffamilies achievethedreamofhomeownership.

Our mission is clear: to provide exceptional service, create lasting partnerships, and drive meaningful change in the communities we serve. With a diverse team of talented originators, NAF stands at the forefront of the industry, committedtogrowth,excellence,andthepowerofrelationships.

AtNAF,yoursuccessisoursuccess.Weinvestinourpeople,providecutting-edgetoolsandresources,andfosteran environmentwhereyoucanthrivebothprofessionallyandpersonally.Whetheryou'reaseasonedloanofficerornewto the industry, NAF offers unparalleled opportunities to grow your business, expand your network, and make a lasting impact.

WHAT WE VALUE

LEADWITHINTEGRITY

Asaleaderinthemortgageindustry,wehave alwayslegwithintegrity.

PURSUETHEIMPOSSIBLE

NAFthinksbeyond”whatis”andenvisions“what couldbe”beforecompetitors.

PEOPLECOMEFIRST

NAF’scorevaluesaffectpositive,groundbreaking changeanddeliverexcellencetothecustomers, colleagues,andcommunitiestheyserve.

INNOVATIONFUELSEVOLUTION

InnovationisattheforefrontofeverythingNAF does,leadershipencouragescalculatedrisks,new ideas,andstrivestoexceedexpectations.

STRONGERUNITED

Achampionofapositiveandinclusiveculturethat fostersopen,honest,andmeaningfulrelationships.

EXECUTIONDRIVESSUCCESS

Purposedrivescouragetoreachbeyond,overcome obstacles,findsolutions,anddeliverexceptionalservice.

90%

NEW AMERICAN FUNDING WHERE IMPACT MEETS OPPORTUNITY

The company originates billions in loans each year and services approximately 90% of the Conventional, FHA, and VA loans we originate, allowing diverse revenue streams, customer loyalty , and successful navigation of market conditions.

NAFoperatesinall50states, providing tailored mortgage solutions that meet the unique needs of communities across the country.

NewAmericanFundingisoneofthe top lenders to Hispanic and Black borrowers(per2022HMDAdata).

“Forus,thisismuchmorethanarebranding oftheinitiative.Thiswasanecessarystepto demonstrateourresponsibilitytotheBlack community.”
PattyArvielo,Co-founder&CEOofNewAmericanFunding,inBlackEnterprise.

PattyArvielohasbeenaleaderinthemortgageindustryfornearly40years. Shehasworkedherwayupfromthebottomrungandgainedextensive knowledgeoftheentireindustryalongtheway.Overthecourseofhercareer, shefunctionedinavarietyofcapacities,fromunderwritingtoprocessingto hercurrentroleasCo-FounderandCEOofNewAmericanFunding.

Shealsooversawthecreationandexpansionofthecompany’sretaillending operation,whichgrewasmalllocaloperationtoanationalpowerhousewith 282locationsandmorethan4,700employeesacrossthecountry.

PattyhasalsodrivenNewAmericanFundingtobecomeanindustryleaderin lendingtodiversecommunities.Inthatspirit,sheestablishedthecompany’s Latino Focus and NAF Black Impact initiatives to improve the lending experiencesofLatinoandBlackhomebuyers,respectively.

“Theindustryinthepasthaspigeonholed Blackhomeownershipas“assistanceor affordablehousing,”butBlackownershipis muchmorethanthat,andtheBlack communitydeservesanexperiencefrom applicationtoclosingthatismorethan they’vebeenprovidedinthepast.”

MosiGatling,SVP,StrategicGrowthandExpansionofNewAmericanFunding,in BlackEnterprise.

Mosi “Mo” Gatling (NMLS #557166) the Senior Vice President of Strategic Growth and Expansion at New American Funding. In this role, Gatling transcendstheroleofatop-tierloanoriginator.

Inherstrategicleadershiprole,GatlingbringsawealthofknowledgetoNew American Funding. Notably, she created a $100,000,000 mortgage business while actively addressing the current disparities in Black homeownership as well as other underrepresented communities. Recognized consistently in the top 1% by the Scotsman Guide, Gatling achieved a remarkable national ranking,highlightingherdedicationtoempoweringpotentialhomebuyers.

https://www.blackenterprise.com/national-mortgage-lender-extending-20b-in-loans-to-black-borrowers-through-2028/

VISION

To shape a diverse and inclusive landscape for homeownership. Black Impact represents our commitment to taking direct, action-oriented steps to address credit accessibility and promote sustainable and equitable homeownership for Black individuals and communities. We recognize and celebratetheresilience,creativity,andleadershipof Black communities in overcoming systemic obstaclesanddiscrimination.

MISSION

To stand with the Black community by engaging with Black employees and consumers, offering ongoing cultural competency training, acknowledging historical challenges and systemic barriers faced by Black individuals, and using intentional language in our marketing efforts to empower Black clients in achieving homeownership. 10

MODERNIZING FAIR HOUSING AND OPPORTUNITY IN HOUSING

Black Impact is more than an initiative; it's a movementthatembodiesNAF'scommitmentto transformingthehomeownershipexperiencefor Blackcommunities.Rootedintherecognitionof historical challenges and systemic barriers, Black Impact stands as a beacon for change, equity,andempowerment.

Black Impact isn’t just for one group—it’s for everyoriginatorcommittedtoincreasingBlack homeownership and driving meaningful impactintheircommunities.

$20 BILLION INHOMELOANSTO THEBLACK COMMUNITYOVER THENEXT4YEARS

1.7% MILLION MORTGAGE-READY

BLACKMILLENNIALS**

8%

INCREASEINBLACK HOMEOWNERSHIP OVER5DECADES*

45.1% BLACK

HOMEOWNERSHIP*

BLACK IMPACT HOUSING ADVOCATE

At NAF, we believe in getting our house in order first. That's why we ' ve certified employees who touch every part of the mortgage loan process—from underwriters and processors to marketing professionals. NAF declares that its pledge to the Black community differs from that of other lenders because it customizes processes and programs specificallytoaddresstheuniquenuancesof"buying ahomewhileBlack."

THE MISSING PIECE TO ADVANCING BLACK HOMEOWNERSHIP

TheBlackImpactHousingAdvocateCertification(HAC)isatransformativetrainingprogramdesignedto deepenourcommitmenttopromotingequitablehomeownership.Thisinitiativeisn’tjustabouttrainingour sales force; it’s a movement towards fostering a more inclusive and diverse landscape in the mortgage industry. When you see the badge, it means that the individual who earned it is proudly showcasing their commitmentandexpertiseinservingBlackhomebuyers.

HISTORICALPERSPECTIVE CULTURALCOMPETENCE MORETHANTHE1003 THEPATHTOBLACKBUSINESS StrategiesforLead Generation BuildingAuthentic Relationships InsightsonExpanding ClientBase

ReviewofHistorical ContextandChallenges BarriersBeyondRedlining Morethana“BlackStory” AdoptingEffective CommunicationStyles ConnectiveMarketing GenerationalandFamilial Influences MitigatingModernDayBias inLending InclusiveMortgageSolutions ExaminingKeyCaseStudies ApplyingKnowledgeto Real-LifeScenarios

BLACK IMPACT IN ACTION

Custom

Collateral:

Tailored marketing materials designed to authentically connect with Black homebuyers, helping loan officers foster trustandbuildmeaningfulrelationships.

Flipbooks:

Dynamic resources that empower originators to strengthen connections with clients, partners, and community stakeholders.

HAC Center:

A hub dedicated to continuous learning, whereloanofficersgainthetools,knowledge, and cultural competency needed to serve Blackcommunitieseffectively.

SocialCarousels Socialposts Workshops ConsumerFlyers

BLACK IMPACT IN ACTION

Training& Masterminds:

Ongoing professional development through specialized training sessions and mastermind groups focused on leadership, growth, and cultural awareness.

Exclusive Groups:

FutureRollout

Dedicated spaces for loan officers to collaborate, exchange best practices, and amplify their impact withintheircommunities.

Expanding our influence by offering certifications to real estate agents committed to advancing Black homeownership, ensuring consistency in service from applicationtoclosing.

Mastermind

BENEFITS OF JOINING NAF AND BLACK IMPACT

JoiningNewAmericanFunding(NAF)andbecomingpartofBlackImpactismorethana careermove—it’sanopportunitytobepartofamovementthat’stransformingthefuture ofhomeownership.

KeybenefitsofjoiningNAFandBlackImpact:

Stand out in the industry with specialized training that showcases your commitment and expertise in servingBlackhomebuyers. BENEFITS OF JOINING NAF AND BLACK IMPACT

Be part of NAF’s pledge to fund $20 billion in new mortgages to Black borrowers by 2028—a tangible demonstration of our dedication to equityinhomeownership.

TheBusinessCasefor Diversity:

Be part of a company that understands the power of diversity. With 70% of homebuyers projected to come from diverse communities by 2040,you’llbepositionedforlong-term businessgrowthinanevolvingmarket.

BlackImpact Certification(HAC):

BENEFITS OF JOINING NAF AND BLACK IMPACT

Throughthispowerfulpartnership,loanofficersgainaccesstoexclusivetools,resources, andnetworksdesignedtosupporttheirgrowth,elevatetheirimpact,andfoster meaningfulchangeinthecommunitiestheyserve.

WORDS MATTER

We believe that modernizing language is key to redefining the Black homeownershipexperience.Thewordswechooseshapeperceptions, buildtrust,andcreatemoreinclusive,empoweringinteractions.

RedefiningtheExperience:

Traditional terms like pre-qualification can feel intimidating, while homebuyer assessment feels more approachable and supportive. It’s about meeting people where they are with language that feels accessible.

Empowering,NotImposing:

Phrases like financial literacy or homebuyer education may unintentionally imply a lack of knowledge. Instead, we use terms like mortgage preparedness, which feel empowering and respectful of ourclients'experiences.

IntentionalCommunication:

Every word matters. We’re committed to language that fosters confidence,promotesequity,andreflectsthedignityandresilienceof thecommunitiesweserve.

AtNewAmericanFunding(NAF)andthroughBlackImpact,we’renotjustofferingcareers—we’reinvitingyoutobepart ofamovement.Amovementthat’scommittedtotransformingthehomeownershipexperience,fosteringequity,and creatingrealchangeincommunitiesacrossthecountry.

Ifyou’repassionateaboutgrowth,dedicatedtoservingwithpurpose,andreadytomakeanimpact,NAFandBlack Impactaretheplaceforyou.

NewAmericanFunding,LLC.isanEqualOpportunityEmployer.Webelieveindiversity,equityandinclusionintheworkplace;accordingly, wewelcomeapplicationsforemploymentfromallqualifiedcandidates,regardlessofrace,color,gender,nationalorigin,religion,age,sexual orientation,genderidentity,genderexpression,geneticinformation,individualswithdisabilities,pregnancy,maritalstatus,statusasaprotected veteranoranyotherstatusprotectedbyapplicablelaw.

©NewAmericanFunding,LLC.NMLS#6606.nmlsconsumeraccess.org.Corporateoffice14511MyfordRd.,Ste100,Tustin,CA92780. Phone:(800)450-2010.06/2024.

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NAF Black Impact - Join the Movement by New American Funding - Issuu