You Deliver Excellence.
We Power It.
So we built a growth engine to match—a complete ecosystem of proprietary tech and exclusive products designed to amplify your talent. In other words, your success is our mission.
Tools for a Flawless Execution
This is more than a pre-qual; It’s a strategic advantage. Give your clients a full underwriting approval before they find a home, transforming them into a seller’s ideal buyer and putting your offer at the top of the stack.
Turn every client into a cash buyer with a non-contingent, all-cash offer that closes in as little as seven days. For you, this isn’t a product; it’s a strategic tool to win more bidding wars, forge new agent partnerships, and solve your client’s biggest problem: buying their next home before they sell their current one.
For clients who aren’t quite ready, our partner Uqual creates a clear path to mortgage readiness. You provide expert guidance and incubate a future closing, building a pipeline that works for you.
Shaped directly by LO feedback and built in-house, our Tech Ecosystem is your central command center. It combines powerful loan origination tools with automated campaign builders in one intuitive workspace, giving you everything you need to close more loans with less friction. Manage your full pipeline, automate client outreach, and connect with partners using integrated market data—all from one unified platform.
Step into a complete marketing platform managed by your dedicated regional partner. We handle the strategy and execution—from automated social media and custom videos to a vast library of cobrandable assets—so you can focus on your clients.
Build a Business That Lasts
The ultimate tool for your real estate agents. NAF Connect provides them with 24/7 real-time insights into the loan process, client management, and co-branded marketing, building the unbreakable trust that fuels your partnerships.
Deliver a legendary client experience. From home security to connecting utilities, our concierge service handles the headaches of moving, making you and your team look like heroes.
We service nearly every loan we close, keeping your name on the monthly statement as a permanent billboard for your brand. With our lifelong post-close campaign, you and your agent partner remain top-of-mind, generating referrals for years to come.
Boosting Your Growth.
You've built your business on talent and drive–you deserve a platform that matches your ambition. Find out what's possible when you have the right tools, the right team, and the right mission behind you.
Equal Housing Opportunity. NMLS # 6606. http://www.nmlsconsumeraccess.org. Conditions and restrictions apply. This is not a loan commitment or guarantee of any kind. All mortgage loan products are subject to credit and property approval. New American Funding, LLC. All Rights Reserved. Corp Office 14511 Myford Rd, Ste 100, Tustin, CA 92780. Phone 800-450-2010. NAF.com
NAF Cash is fulfilled by NAF Cash LLC, an affiliated real estate company of New American Funding that is managed and operated in compliance with applicable legal and regulatory requirements. NAF Cash LLC does not originate loans or issue loan commitments. Terms and Conditions apply. Not available in all states. MI Real Estate Broker #6502431375. 41050 W 11 Mile Rd, Suite 220, Novi, MI, 48375. Phone 844-344-0531.
Uqual, LLC is a loan readiness company providing financial tools, loan readiness coaches, and customized plans to get consumers ready to qualify for a loan. Uqual, LLC is not a credit repair company and does not provide credit repair, debt settlement, legal or tax guidance. NAF Concierge, LLC is an affiliated company of New American Funding. 11/2025
