Welcometoourmonthlynewsletterwhereyoucangetarecapof what’sbeengoingonwithmarketingintheNorCalIDregion!
Thehottestandlatestcollateral thatcanelevateyourbusiness, socialmediatips&tricks,and aninsightintowhatotherLOs areuptoinourregion
Thisprojectcenteredaroundthedesignanddeployment ofadual-versioninvitationflyerforthe“DiscovertheNAF ConnectAdvantage”event—oneforin-personattendees andoneforvirtualparticipants.Tailoredspecificallyfor realestateprofessionalsandpartners,theflyers highlightedthecustomizablefeaturesofNAFConnect andhowitenhancestheclientjourneyfromapplication throughclosingandbeyond.Inadditiontotheflyerassets, anEventbriteregistrationpagewascreatedforattendee management,andaMicrosoftTeamsWebinarwas coordinatedandhostedtosupportthevirtualexperience.
Thisprojectfeaturedashort-formInstagramReel designedtospotlightarecent15-dayclosing, demonstratingspeedandefficiencyinaction.The reelservedasacelebratory“JustClosed” momentwhilereinforcingthemessagethatfast, flexiblefinancingispossiblewithNAF Thecallto actioninvitedviewerstoreachoutfortheirown homefinancingneeds especiallyforfamily referrals underscoringthewiderangeofoptions availabletosupportdiverseborrowersituations.
Thisprojectshowcaseda“JustClosed”Instagram Reelfocusedontheadvantagesofrefinancing.The videohighlightedkeybenefits suchaslowering interestrates,consolidatingdebt,accessingequity formajorexpenseslikerenovations,orshortening theloantermforfasterpayoff.Thegoalwasto educateviewersonthestrategicvalueof refinancingwhilecelebratingasuccessful transaction,positioningtheloanofficerasatrusted resourceforclientsexploringfinancialflexibility throughtheirhome.
Thisprojectinvolvedthecreationofapersonalizedflyer designedtoshowcasethewiderangeofloanoptionsavailable throughNAF.Theflyerservedasaversatilemarketingpiece, combiningeducationalcontentwithpersonalbranding.It featuredacuratedselectionoffinancingsolutionstosupport variousborrowerneeds,alongwithLuis’sprofessionalbioto buildtrustandcredibility.Clienttestimonialswerealsoincluded tohighlightreal-lifesuccessstoriesandreinforcethequalityof serviceclientscanexpect.
Thisprojectfeaturedthedesignofanevent invitationforaCharitablePicnic&Trade Show,aimedatbringingtogetherindustry professionalsforadayofnetworking, communitysupport,andfun.Theinvitation highlightedkeyeventdetailswhile balancingaprofessionaltonewithawarm, approachableaesthetic.Thegoalwasto driveattendanceandengagementby emphasizingboththetradeshow opportunitiesandthecharitableimpactof theevent.
ThisprojecthighlightedaJustFunded successstorythroughasocialmediapost emphasizingspeedandefficiencyatevery stageoftheloanprocess.Keymilestones wereshowcased,includingzero-dayapproval withnocontingencies,a16-daycleartoclose, docsoutin20days,andfullfundingachieved injust25days.Thepostwasdesignedtobuild credibility,celebrateoperationalexcellence, andreinforcethemessagethatNAFdelivers fast,reliablefinancingsolutions.
Thisprojectinvolvedthedesignofaflyerinvitationfor anexclusiveInvestorInsightsEventhostedbyAREAA Portland.Theflyerwascreatedtopromotetheevent anddriveattendanceamongrealestate professionalsandinvestors,highlightingkey sponsorshipfromNewAmericanFundingand supportingpartners.Thedesignaimedtoconveya senseofexclusivityandvalue,positioningtheevent asamust-attendopportunityforthoselookingto gainmarketinsightsandbuildstrategicconnections.
Keepintouchwithyourpastclientsandstaytopofmind withthisstand-outcustompostcard!Interestedinusing directmailtodeliverthistopofmindsummermessage inJune?Contactyourregionalmarketingteamfor support-wecanhelpfromartwork,pricing,tosubmission toNAFPrint!
*Shippingand taxeswillvary
Checkoutthenewartlookbookfeaturingretractableeventbanners!These resourcesaredesignedtohelpyoustandoutandmakealastingimpression atyournextevent.
Lookingforsomethingmorecustomthatalignswithyourpersonalbrand? Wecanhelpwiththattoo!
Ifyou'reinterestedinorderingoneoftheseretractablebannersorcreatinga customdesign,reachouttoyourregionalmarketingcontactforassistance.
AreyouleveragingNAFConnectasatoolforyourRealEstate Agentstoutilize?Ifnot,itmaybesomethingyouwanttolook intoandoffertopromoteinawebinarorLunchandLearn/B2B Presentation.
SomeonefromtheNAFConnecttrainingteamwillhelpus scheduleatimetohelpfacilitatequestionsandthe presentationtoyouragentsontheplatform.
Wanthelpgettingsomethingplanned?Reachouttoyour regionalmarketingcontactforassistance.
*Clickonimageto viewcollateral
GreatmarketupdatecallwithBarryHabib!Thebiggeststand outandrequestfromthiscallhasbeenaflyertobeableto promoteandmarketsimilartobuildersdo.Showingthemthe valueinstayingfirmonpriceandofferingapermanent buydown-thatultimatelywillbecheaperthanpricereduction andgivethebuyerabelowmarketinterestrate.
Thisstrategycanbeleveragedtouseonlistingsthathave beensittingforawhileandbeaddedasaphotoontheMLSto incentivizebuyers.Ifyourinterestedincreatingoneofthesefor alistingagentdon’thesitatetoreachouttoyourregional marketingcontactforassistance.
Corporatehasaddedawiderangeofnewmarketing assetsfrombrand-newdesignstorefreshedversionsof existingoneswithaboldnewlook.Therearetoomanyto featurehere,sojustclicktheimageabovetoexplorethe fullcollection! Click on
Click on image to view all new collateral
LotsofnewSpanishmarketingavailableaswell-too manytofeaturehere,sojustclicktheimageaboveto explorethefullcollection!
TheMayMasterclassunderscoresthatintentionaltimemanagement,energy optimization,andstrategicdelegationarecriticalforLoanOfficerstoachieve highperformance,seizemarketopportunities,andleadabalanced,fulfillinglife.
TimeManagementIsSelf-Management
PrioritizingBigRocks
ThePoweroftheSundayNightRitual FocusingonHigh-ValueActivities
HowEnergyManagementAffectsandEnhancesTimeManagement EliminatingDistractionsandFires
DesigningaPerfectWeek
HowCoachingAcceleratesYourGrowthGoals
TheFourW’sofSuccess
*Successinthemortgageindustryallowsflexibilityinwhatloanstodo,whento work,withwhotowork,andwheretowork.Usethisfreedomtodesignalifethat alignswithyourgoalsandvalues.
ImplementtheSundaynightritualtoplanyourweek. Conductatask-emotionaudittodelegatelow-valuetasks. Committo4hoursdailyofpromotingandprospecting.
Schedulepersonalpriorities(e.g.,datenights,workouts)tomaintainbalance. ExploreGoCoachingbybookingacallwithShiratoenhanceyourstrategies.
Areyoulookingtopromoteoneofthemanyuniqueprogramsyouhave toofferatNAFtoyouragentsorB2Brelationshipsonamorefrequent basis?ThereareatonofresourcestodoitthroughourBonzoCRM.Just gotoyourquickrepliesandvisiteithertheprofessionalenglishfolderor spanishfolderthatincludestonsofemailsonjustabouteverysolution youcanthinkof!
NeedhelpnavigatingBonzoorsendingoutaspecifichighlighted programemailtoyourB2Bcontacts?Simplyreachouttoyourregional marketingcontactforassistance.
Storytellingistheartofsharingamessagethroughastructurednarrative—like astory thatconnectswithpeopleemotionallyandmakestheinformation memorable.Insteadofjustlistingfacts,storytellingusesreallifescenarios, challenges,andresolutionstocreatearelatableandengagingexperience.
Shareauthenticsuccessstoriesthatshowhowyouhelpedclients overcomechallengesandorhadagreatexperience-thesecanbe postedalongsideoneofourJustFundedsocialmediaposts.
Usestorytellingtosimplifyandhumanizetheloanprocess,turning confusingjargonintoclear,real-lifeexperiences.
Shareyourownjourneyandbehind-the-scenesmomentstoconnect emotionallywithyouraudience.
UseStoriestoEducateandEncourageAction ����
Teachloanconceptsthroughstoriesandalwaysincludeaclearcallto action—invitefollowerstoaskquestionsorgetintouch.
June2025
