Seller's Guide Template_New

LISTING YOUR

home!

ABOUT ME

A home is more than just a place—it’s part of your story. Selling it can feel both exciting and emotional, and that’s why I’m here: to guide you through the process with care, confidence, and a personal touch. I believe in listening closely to what matters most to you, creating a plan that reflects your goals, and making the selling experience as smooth and stress-free as possible.

I don’t just put a sign in the yard—I walk alongside you every step of the way. By working hand-in-hand with my mortgage partner, we bring a team approach to your transaction, ensuring buyers are financially ready and your sale moves forward without unnecessary delays. From preparing your home for the market to handing over the keys at closing, my goal is to make sure you feel supported, informed, and proud of the results.

Your Name Here REAL ESTATE AGENT

(314) 123-4567

CompanyWebsite.com

YourEmail@company.com

123 Address Street City, ST 12345

PAGE TWO | SELLING YOUR HOME

GLOSSARY Contingency: A condition that must be met for the real estate transaction to proceed.

Common contingencies include financing, appraisal, inspection, and sale of the buyer’s current home.

Comparative Market Analysis: A report that provides information on recently sold properties in the area to help sellers determine a suitable listing price and assist buyers in making competitive offers.

Deed: A legal document signifying the transfer of ownership of a property from one party to another.

Disclosures: It is your legal obligation to disclose certain details of the property when selling a home. Some necessary disclosures include damage or issues with features of the home, including the plumbing, roofing or electric.

Home Equity Line of Credit (HELOC): A line of credit that allows homeowners to borrow against the equity they have built up in their property, typically used for major expenses or investments.

Market Value: The estimated price at which a property would sell based on current market conditions, supply and demand, and comparable sales in the area.

Multiple Listing Service (MLS): A private database used by real estate professionals to share information about properties available for sale, allowing agents to cooperate and facilitate transactions.

Seller Concessions: The costs that a seller agrees to pay at closing on behalf of the buyer during the sale of a home.

Seller’s Market: Market conditions that exist when buyers outnumber homes for sale.

Bidding wars are common. Prices are often higher than average.

Title: The legal document proving ownership of a property.

Under Contract: A status indicating that a property has an accepted offer and is in the process of moving towards closing, with certain conditions and contingencies yet to be fulfilled.

PAGE THREE | SELLING YOUR HOME

THE SELLER ROADMAP This is a brief summary of the timeline for selling your home.

Remember, as your Real Estate Agent, I will be there to be sure you feel confident during each step of this process.

1

2

3

Interview

Pricing

Staging

Find the right Real Estate Agent for you

Review comparable homes and establish a price for your home

Prepare your home to make its debut on the market

6

5

4

Marketing

MLS

Photographs

We will use a strategic marketing plan to ensure maximum exposure

Your home will go live on the MLS and will be viewable to potential buyers

We will have your home professionally photographed for the MLS

7

8

9

Offer

Under Contract

Negotiations

We will review all offers and help you understand all the terms of the contract

After accepting an offer, your home will officially be under contract

10 Closing

Hooray! Time to hand over your keys and celebrate selling your home

PAGE FOUR | SELLING YOUR HOME

We will negotiate any repair requests made by the buyer

ABOUT YOUR HOME

1

What drew you to this home when you bought it?

2

What is your favorite feature of your home?

3

What do you like most about your neighborhood?

4

What are some nearby attractions and amenities?

5

What don’t you like about your home?

PAGE FIVE | SELLING YOUR HOME

ABOUT YOU As your Real Estate Agent, my number one goal is to help you achieve your own. I make it my priority to understand your situation when it comes to selling your home so we can accomplish your goals.

1

YOUR WHY Why are you moving? How soon do you need to move?

2

YOUR PLAN What will you do if your home doesn’t sell in the expected timeframe?

3

OBSTACLES Do you anticipate any major challenges with selling your home?

PAGE SIX | SELLING YOUR HOME

PRICING We will work together to establish a fair market value for your home and make sure that you feel confident in the price that we set to list your home at. Our goal is to attract the greatest amount of buyers as soon as your home hits the market.

PRICING Our goal is to price your home correctly the first time.

HOME VALUE We will discuss what factors determine the price of your home.

FACTORS What factors do NOT determine the price of your home?

PAGE SEVEN | SELLING YOUR HOME

MARKETING PLAN

We will work together to establish a winning marketing plan for your home. I approach each listing with a fresh perspective, so we will be sure to customize our marketing plan specifically for your property.

Create a professional listing flyer & in-home marketing book

Informative & engaging MLS listing description

Expose to associates at bi-monthly business meetings

Strategic & targeted postcard campaign

Hold Open House 1-2 weeks after placing property on the market

Promote at a Realtor Open House Luncheon

Use high resolution, professional quality photography

Target one-to-one social media advertising

Door-knock the neighborhood & pass out listing flyers

PAGE EIGHT | SELLING YOUR HOME

IMPORTANT INFO Preferred day for photographs:

Open house best day/time:

Is a showing appointment required? If yes, preferred notice?

Do buyers need to take their shoes off?

Will pets be in the house during showings?

Do you have a security system that will be on during showings?

PAGE NINE | SELLING YOUR HOME

PHOTO PREP CHECKLIST Clean the entire house Create a list for the photographer of areas of your home your want them to capture (and any areas you do not) Turn on all lights, lamps and overheads. Be sure to replace any burned out bulbs Shutters and blinds should all be set to matching angles Clean all glass mirrors Declutter all counter spaces in kitchen and bathrooms Turn off all ceiling fans Remove your furry friends from the areas being photographed Store away pet supplies, food bowls, toys, etc.

Cut the lawn and make sure your patio furniture is arranged Sweep the porch and exterior area

PAGE TEN | SELLING YOUR HOME

MY PREFERRED LENDER ABOUT LO

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Your Name Here TITLE | NMLS# 123456

Let’s make your homeownership dream a reality.

(314) 123-4567

NAF.com/Name

Name@NAFinc.com

123 Address Street City, ST 12345

PAGE ELEVEN | SELLING YOUR HOME

DO YOU NEED TO BUY BEFORE YOU SELL? NAF CASH

Buying in cash means convenience, certainty and could mean a cost saving too. With NAF Cash, an affiliated company of New American Funding, you can make a competitive, true cash offer that is not contingent on financing and close in as little as seven days without having to sell your current home first.

P R O GRA M HIG H LIGH TS:

• Allows Buyer to Become a Cash Buyer • Purchase Your Dream Home Before Selling Your Current Home • Help Qualified Buyers Win in Multiple Offer Environment • Conventional and VA Loan Programs Allowable

NAF BRIDGE LOAN

Avoid missing out on the home you really want because your current home has not yet sold. This product bridges the gap by giving you funds to cover the new purchase while finalizing the sale of your current home.

P R O GRA M HIG H LIGH TS:

• Use Equity From Your Existing Home Towards the Purchase of a New Home • Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market • No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments

NAF RECAST

The NAF Recast allows you to buy your next home now and adjust your Mortgage balance later.

With a recast, you can purchase without selling first, then apply proceeds from your sales to reduce your mortgage balance and monthly payment.

P R O GRA M HIG H LIGH TS:

• Reduce Principal Balance and Re-Amortize Loan • Monthly Payments Reduced Accordingly • PMI Can Be Eliminated in Some Instances

PAGE TWELVE | SELLING YOUR HOME

ADDITIONAL NOTES

PAGE THIRTEEN | SELLING YOUR HOME

“Real Estate is not simply a job for me, it is my passion.

I am dedicated to helping each and every one of my clients achieve their real estate goals and have an exceptional home buying experience.”

- Y O U R NA ME

Your Name Here REAL ESTATE AGENT

Thank you for choosing me to help you in the task of buying your home. I look forward to working with you to help you achieve all of your real estate goals.

YOUR LOCAL EXPERT

This is not a loan commitment or guarantee of any kind. Terms and conditions apply. Subject to borrower and property qualications. Not all applicants will qualify. Rates and terms are subject to change without notice. 2025 © New American Funding, LLC. NMLS #6606. nmlsconsumeraccess.org https://www.newamericanfunding.com/legal/statelicensing/.

NAF Cash is fullled by NAF Cash, LLC, an aliated real estate company of New American Funding that is managed and operated in compliance with applicable legal and regulatory requirements. NAF Cash, LLC. MI Real Estate Broker #6502431375. NAF Cash, LLC does not originate loans or issue loan commitments. NAF Cash, LLC charges a Transaction Fee of 1.5%-3.5% of purchase price for its service (fee varies by state). Terms and conditions apply, not available in all states. 41050 W 11 Mile Rd, Ste 220, Novi, MI, 48375. Phone 844-3440531. NAF Bridge Loan not available in MA, TX. NMLS ID #6606. New American Funding, LLC. www.naf.com. Corporate Oce Phone (800) 450-2010. New American Funding, LLC and Company shared the cost of this advertisement. 9/2025