How to Order Marketing Guide

Step-by-Step Guide to Ordering Marketing with NAF

Step 1: Connect with Your Loan Officer

Reach out to your New American Funding Loan Officer to discuss your marketing goals. Your loan officer will help you identify the right marketing pieces, timing, and design to align with your business strategy.

Step 2: Choose Your Marketing Piece

Select from our approved co-branded marketing options, such as Mailers, Door Hangers, Listing Booklets, Luxury Business Cards, and much more. All pieces are designed to be compliant, on-brand, and proven to help support agent visibility and lead generation.

Step 3: Submit Your Order

Work with your NAF Loan Officer to complete the Design Request Form. Be sure to include your headshot*, logo* and contact information, along with the date needed, quantity, and delivery address.

Providing all required details upfront allows our Marketing Team to begin your project quickly and keeps your order moving without delays.

All Marketing Orders will be submitted to MidwestMarketing@nafinc.com

Submit requests to: MidwestMarketing@nafinc.com

We cannot start designing until we have received all information.

You will be notified when your design is approved or on-hold.

LO Name:

Realtor Name:

NMLS#:

Company Name:

*Headshot and Logo only need to be included with initial orders…the marketing team will keep these on file for future orders.

Title:

Title: Cell #:

Office #:

Cell #:

Office #: Email:

Email:

Website:

Website: SCORE Team

217 Mortgage

Quantity:

EHLT

Need by Date*:

(Please include headshot & logo if first time requesting a design) Shipping - UPS 2-Day Delivery

Ship Order to:

Home

Address Type

EDDM (Every Door Direct Mail)

8.5”x7”

11”x6”

Office

Social Media

Bundle and attach Facing Slips (please send us your USPS paperwork)

Postcard

with address list**

8.5”x5.5”

11”x6”

Luxury Business Card

Door Hanger (4.25x11)

Trifold (6”x11” folded; 11”x17” unfolded)

Flyer (8.5 x 11)

Corporate Marketing Collateral

Listing Booklet

Please attach the file or collateral ID#.

Seller Book Template

Flipbook Version

4 pg. (20 photos minimum)

Coloring Book

These have an increased turn time.

8 pg. (40 photos minimum)

Crayon Packs ($0.20 each)

Please also include a bio and two reviews/link to reviews page.

Buyer Book Template

Please also include a bio and two reviews/link to reviews page.

Did you find an idea on Etsy or Pinterest? Send us a screenshot and we can recreate!

Link to MLS Listing/Photographer Files:

Step 4: Design Request Review

The Marketing Team will review your request to ensure all required information as been provided and to confirm there are no outstanding questions. You will receive a response letting you now whether your request has been Approved and is moving forward, or if it is on hold pending additional information. This review helps prevent delays, reduces revisions, and ensures your project can move smoothly into the design phase.

(Please note we can NOT use realtor.com, zillow.com, or similar site links because of RESPA to pull information or photos)

If sending photographer files, please include the description, beds/baths/sqft/etc. below.

Description/Design Explanation:

Beds:

Baths:

SQFT:

Garage Spots:

(NOTE: The team does not write descriptions. Please review your verbiage carefully for spelling and grammar mistakes.

The team are not LO’s or Realtors and will need as much information as possible to complete your requests.)

Turn times vary. PROOF turn times and PRINT turn times are not always the same.

* Any design request sent after 2:30pm CST will count as next work-day submittal. These turn times begin at 9am CST next work day, M-F. ** If providing addresses, please include an Excel spreadsheet file with headers such as Name, Address, City, State, Zip. ***All New Designs will need to be sent to OLA Marketing for compliance approval which can increase turn around time.

Please review all design proofs carefully. Edits after approval will incur a charge of $0.20 p/p for reprints.

PRINTING WILL NOT BEGIN UNTIL WE RECEIVE EXPRESS APPROVAL TO PRINT.

Step 5: Design

Once your request is approved, the Design Team will begin creating your co-branded marketing piece.

Designs are completed in a timely manner, based on current turn-times and your requested need-by date.

Clear timelines help ensure your marketing is delivered when you need it—while maintaining quality, brand consistency, and compliance standards.

Step 6: Review and Approve

The Design Team will create your co-branded marketing piece and provide a proof for you review.

Please review the proof carefully, paying close attention to your personal information, contact details, and branding to ensure everything is accurate. Notify the Marketing Team if revisions are needed or if the proof is approved, so we can move your project forward without delay. Careful proof review helps avoid errors, reduces rework, and ensures your final marketing piece is accurate and ready for production.

Step 7: Production and Launch

Once approved, your marketing piece is finalized and distributed – printed, mailed, or delivered digitally based on your selection Your co-branded marketing can ow go like, helping you stay top-of-mind with clients and prospects.

Step 8: Track and Plan What’s Next

Discuss results and future opportunities with your Loan Officer. Ongoing Marketing creates consistency, brand recognition, and long-term growth.

Marketing Order Best Practices Use a Descriptive Subject Line

Why it matters: A clear subject line (example: Co-Branded Postcard | Spring Open House | Smith Realty) helps our Marketing Team quickly identify and prioritize your request.

Respond Using the Current Email Chain

Why it matters: Keeping all communication in one email thread allows the Marketing Team to easily track updates, questions, and approvals—preventing missed details.

Reply All When Responding

Why it matters: Using “Reply All” ensures your Loan Officer and the Marketing Team stay aligned and informed throughout the process.

Use New American Funding Templates When Possible

Why it matters: Leveraging one of New American Funding’s approved templates speeds up the design process, maintains brand consistency, and helps your marketing move from request to launch more efficiently.

If you have any questions please feel free to contact the Midwest Marketing Team at MidwestMarketing@nafinc.com

Meet the Midwest Marketing Team

Lori Wolff

Brady Griffin

Bryn Boston

Christine Zobel

Madalyn Kuzniar

Josh Breitfeller

Casey Morton

Theo Stephens

Equal Housing Opportunity. NMLS# 6606. 1/2026

Divisional Marketing Manager

Senior Graphic Designer

Production Team Lead

Senior Marketing Specialist

Graphic Designer

Marketing Assistant

Marketing Specialist

Graphic Designer/ Videographer