Thank you for considering New American Funding as your next home. Attached you will find all the amazing and incredible things NAF can do not only for you as a Loan Consultant, but for your referral partners and for your clients. Commitment to great service is our passion and we strive to provide the highest level of customer service in the industry. We recognize that your success is our success and we hope you see that throughout this presentation. We will support you at every turn - from customized marketing to regionalized operations, we provide everything you need to create a smooth process and successful outcome for your clients.
Customers may be shopping for price but they’ll leave remembering the process. In the financial lives of many of our customers, nothing is more important than homeownership. We are Privileged to have the opportunity to participate in this process.
Please consider this your invitation to join our winning team at New American Funding!
Brandon Olson Brandon Olson Branch Manager
ALL About Us
NAF 360
We live by the values of our NAF 360 company culture. We work hard, but never forget to treat and support one another like family. We team up with our coworkers to participate in charity drives, fun challenges and competitions. We remember to say thank you to those that help us every day, and offer a helping hand to someone new.
BETTER BUSINESS BUREAU PACIFIC SOUTHWEST
Our Story
Family-owned, New American Funding is an independent mortgage lender headquartered in Orange County, California, that is dedicated to helping other families and individuals improve their quality of living through home ownership. In 2003, founders Rick and Patty Arvielo combined their expertise to create a progressive business that quickly grew from a 40-employee call center into a national mortgage banker and industry powerhouse. Leveraging technology and streamlined operations, they created a lending process that became highly efficient. Rick used his technical aptitude to design the New American Funding business model around time saving software, while Patty provided crucial insight from her extensive mortgage background that ultimately brought the entire loan process in-house.
Her hands-on cultivation of a top-producing sales force that shared her passion for the community and her drive to succeed enabled the company to achieve industry-leading loan closing times. Rick continued New American Funding’s forward momentum by capitalizing on his expansive marketing knowledge to spearhead the development of a state-of-the-art marketing division and a full in-house production studio where cutting-edge video content is routinely created.
The company is a Fannie Mae, Freddie Mac, and Ginnie Mae direct lender, seller, and servicer that operates its own builder and real estate based lending divisions, as well as a large loan-servicing unit. The company has achieved tremendous business success in a short time frame, and believes their family-like culture that emphasizes teamwork, unity, and fun is what sets them apart.
ALL About Great Lakes South Florida
GLSoFLo
The Great Lakes South Florida Region is almost like a company on its own. New American Funding understands that no two markets are the same. We are able to provide Loan Officers with their own local support staff that can maneuver the state you are in. We are backed and supported by the amazing family-owned lender that operates in California, but get the privilege of operating in the Great Lakes South Florida like your clients do. We call that a WIN-WIN!
Our PromiseOur Promise to Make Homeownership More Accessible
We are the nation’s largest home loan company founded by a Latina, Co-founder and President, Patty Arvielo. We have dedicated ourselves to hiring Hispanic personnel with excellent professional ethics, and although 25% of our agents are Hispanic, our commitment goes even further. By 2024, we are committed to providing $25 billion in home loans to the Hispanic community.
The New American Dream initiative combines hard work, integrity, a team effort, and continuous learning to increase the rate of Black Homeownership in America. Our purpose is to provide racial equity and build consumer confidence through home buying education, accessibility to credit, and mortgage industry career opportunity awareness to Black communities.
New American Funding believes in supporting our Veterans and Active-duty Military. We take great pride in creating opportunities for Veterans and Active-duty personnel who selfless serve to protect our Nation. At New American Funding, we are committed to l ending $12 billion in new mortgages to Veteran and Active-duty Military borrowers by 2024
Accessible
#1
LARGEST LATINA-OWNED MORTGAGE COMPANY IN THE U.S.
LENDER TO HISPANICS. 25% HIGHER THAN ANY OTHER TOP 25 LENDER
Frank Fuentes
NATIONAL VICE PRESIDENT, MULTICULTURAL COMMUNITY LENDING
Charles Lowery
DIRECTOR OF LEGISLATIVE POLICY & EXTERNAL AFFAIRS
Sam Ellsworth
SVP, NATIONAL RETAIL SALES
23%
63% OF OUR WORKFORCE IS HISPANIC.
OF OUR HOME LOANS ARE TO MINORITIES.
13%
OF OUR 2020 BUSINESS WAS BLACK PURCHASE LOANS.
85%
MORE LENDING TO BLACK BORROWERS THAN THE INDUSTRY .
45%
OF OUR WORKFORCE ARE MINORITIES.
51%
MORE LENDING TO HISPANIC BORROWERS THAN THE INDUSTRY .
YOUR Local Operations
SPECIALIZED SUPPORT THAT UNDERSTANDS THE LOCAL MARKET, PRODUCTS AND BORROWERS!
GLSoFlo SUPPORT
Processing and underwriting, is all done under our GLSoFlo roof, which means better control of the service experience. Our team provides efficient turn-times and embodies excellent communication skills.
Ingrid Peterson
PROCESSING MANAGER
Ingrid herds cats... well not really, but I am sure it feels like that some days! Ingrid ensures all loans her team process are done accurately and efficiently all while being interrupted on a
Zach Reimringer
FUNDING MANAGER
I would make Zach your best friend ASAP. He is in charge of making sure loans fund accurately and on-time. He hustles hard on the back end to make it all happen for our LOs and we are so
Tyler Peterson
AREA PRODUCTION MANAGER
We would actually like to rename Tyler and Randy to... “Area Production NINJAS”. I’m sure HR wouldn’t mind. Having two APMs on staff for the GLSoFlo region changes the loan pipeline gamethey are completely dedicated to our Loan Officers and “efficiency” is their middle name.
Randy Hammer
AREA PRODUCTION MANAGER
Ditto to Tyler.
APM ROLE:
Centralized support for loan level
escalation:
• Loan structuring and qualification support
• Credit challenge escalations
• Prioritization and rushes for processing, underwriting and doc drawing
Dedicated pipeline management for timeliness, closing dates and lock periods. Transaction and pipeline management required by local markets.
TEAMWORK MAKES THE DREAM WORK!
OUR Videographer
Grow your business with cutting edge marketing with our in-house Videographer and Video Editor. They have the ability to produce and edit videos created JUST for you and your team.
OUR Marketing Team
SOCIAL MEDIA
TESTIMONIALS / REVIEWS
EXPERIENCE SURVEYS, GOOGLE REVIEWS, FACEBOOK, ETC. & REVIEW REALTORS. MANAGE SOCIAL MEDIA
FACEBOOK, INSTAGRAM, LINKED IN, YOUTUBE, TIKTOK, ETC.
CONTENT CREATION
COMPLETELY CUSTOMIZED VALUABLE DIGITAL, PRINT AND VIDEO CONTENT.
AGENT CLASSES
TEACH AND TRAIN AGENTS ON NAF MARKETING TOOLS & OTHER MARKETING/SOCIAL MEDIA TECHNIQUES.
DATABASE
DATABASE MANAGEMENT
IMPORT AND MANAGE CONTACTS AND SET UP ON APPROPRIATE BV EMAIL CAMPAIGNS.
VIDEO
VIDEO CONTENT
WRITE UP SCRIPTS AND SEND OUT IDEAS. THEN MAKE SURE IT GETS EDITED AND POSTED.
MARKETING
POST CLOSE MARKETING
GIFTS AND HANDWRITTEN CARDS, ADD CLIENTS TO SOCIAL MEDIA, ADD CHECK-INS TO YOUR CALENDAR, AND FOLLOW UP ON REVIEWS.
PAST CLIENT MARKETING
ENSURE THEY ARE ON PROPER CAMPAIGNS, INVITED TO FUTURE EVENTS AND MARKETED TO APPROPRIATELY TO CAPTURE REFERRALS AND REFI BUSINESS.
CO-BRANDING
BI-WEEKLY GRAPHICS, LISTING/OPEN HOUSE
FLYER’S, CUSTOM REQUESTS, VIDEOS, ETC.
CUSTOM MARKETING
YOU NAME IT! POSTCARDS, FLYER’S, GRAPHICS, ETC.
EMAIL MARKETING
MAILCHIMP, BV, TEMPLATE DESIGN, ETC.
GENERAL ACCOUNTABILITY
KEEP LOAN OFFICERS ACCOUNTABLE FOR OPPORTUNITIES TO GROW THEIR BUSINESS. RELATIONSHIP MANAGEMENT WITH REALTORS BE THE BRIDGE BETWEEN LOAN OFFICER AND REALTORS RELATIONSHIP, MAKING SURE IT STAYS STRONG.
Co-Branding
DRIP CAMPAIGNS & MILESTONE
EMAILS
Professionally designed, drip campaigns and co-branded milestone e-mails are sent to your buyers at each of the stages in the loan process!
CO-BRANDED MORTGAGE STATEMENTS
CO-BRANDED CLOSING
Our new closing card features a fold-out contact card displaying Loan Officer and real estate partner contact information.
Keep the conversation going with beautiful greeting cards and drip emails.
Hope you have a great Birthday! Hope you find time lots of time to relax!
OUR
OUR Marketing Platform
Personalize and co-brand marketing materials in seconds
Personalize and co-brand marketing materials in seconds with our state of the art marketing portal. Just a click of a button and “wah-la”!
Or just ask your GLSoFlo Marketing Team and they can customize it for you!
All of our Loan Officers are equipped with personalized customizable websites , featuring a direct link to a 1003 form. LO’s can showcase testimonials, blogs and so much more!
OUR
New American Approval
HELP YOUR CLIENTS WIN IN MULTIPLE OFFERS
STAND OUT AGAINST THE COMPETITION
PROVIDE THE SELLER CONFIDENCE IN BUYER’S FINANCING
MAXWELL
Maxwell Point of Sale delivers a modern mortgage experience for lenders and borrowers, simplifying processes and turning leads into loans. Your Maxwell application link is available on your personalized website, email signature and via a QR code on your business cards.
AGENT INTELLIGENCE
Build your business more intelligently with information on all the top players in your marketReal Estate Agents and Loan Officers. From your GoGo LO app you can:
- Track Real Estate Agent and brokerage closings
- Separate buy-and list-side transactions
- See which LOs are doing most of the deals
- Pull a LO’s volume over a specific range/market
- Compile reports
BANKERVIEW
Our advanced CRM software organizes every task a Loan Officer has throughout the day, and puts it all in one manageable place. Our CRM offers 24/7 access to:
- Customized drip campaigns
- Priority lead management
- Preset email templates
- Milestone emails and more
GOGO LO
GoGo LO gives you quick access to your loan pipeline and more with these essentials tools:
- Agent Intelligence: Track production data for you and your Real Estate partners
- Calculator: Calculate and deliver mortgage payment calculations to real estate partners, prospects and borrowers. Access and share Amortization Schedules.
- Listings: Get notifications and view active Listings for partnered real estate agents. Natively share single property website through social media.
- Dial Broadcast: Record and schedule voice mail messages to recipients in your pipeline.
- Property Profile: Generate full property profile reports including home value, Neighborhood details, schools info, and loan/title transaction history.
NAFCONNECT
NAFConnect provides real-time insights to your real estate partner into all stages of a loan with New American Funding. Features include:
- Agents can download and edit pre-approval letters on the go
- Get customized alerts and view loan status on-demand
- Make client referrals
- See when a loan will fund
OUR Technology
YOUR Online Reputation & Reviews
AUTOMATICALLY SHARE POSITIVE REVIEWS
WITH SOCIAL SURVEY
We know how important your online reputation is - so we help you gain the trust of potential clients by sharing your past client’s positive experiences. All positive reviews are automatically posted on your personal NAF website and your personal and/or branch social media pages - helping you stand apart from your competition!
YOUR Local Buyer Connect
CONNECTING YOU TO THE FUTURE OF MORTGAGE
REAL-TIME CONNECTIVITY
YOU CAN OPT TO RECEIVE LIVE TRANSFERRED BORROWERS DIRECTLY TO YOUR PHONE AS A POTENTIAL LAYER OF BUSINESS .
TARGETED LEAD GENERATION GEO-FENCING - CONNECTING YOU TO LOCAL LEADS FOR EASIER CONVERSIONS
CREATES NEW OPPORTUNITIES BUSINESS YOU’RE NOT GOING TO GET FROM YOUR REALTOR PARTNERS
92% OF HOME BUYERS DO ONLINE RESEARCH FIRST.
OUR Buyer Accepted Program Benefits
Through this program, BUYER ACCEPTED will purchase your new buyer’s home with cash and sell it back to your buyer for the original purchase price plus a small 1.5% convenience fee - added to the purchase price of the home.
It’s that easy!
BECOME A CASH BUYER
Requirements:
3% of the selling price as earnest money
Loan Programs:
Conventional: Min. credit score 700, 90% LTV
Min. credit score 680, 20% DP
FHA: Min. credit score 680, 85% LTV
VA: Min. credit score 680, up to 90% LTV
GET YOUR OFFER ACCEPTED
CLOSE ON YOUR NEW HOME FASTER
IN SOME CASES, PAY LESS THAN THE ASKING PRICE
LIVE IN YOUR NEW HOME BEFORE SELLING YOUR CURRENT HOME
OUR People
AT NEW AMERICAN FUNDING, WE BELIEVE IN ENJOYING EACH OTHER’S COMPANY WHILE WORKING HARD TO ACCOMPLISH EXTRAORDINARY RESULTS.
170
50
3,470 LOCATIONS IN 34 STATES STATES WE FUND LOANS
AMAZING EMPLOYEES
OVER
Not Yet! Coming Soon!
OUR Places
22 OUR Branch Statistics DAYS
NAF’S AVERAGE TIME FROM PURCHASE TO CLOSE
49 DAYS
INDUSTRY’S AVERAGE TIME FROM PURCHASE TO CLOSE
WE CLOSE FASTER
“I love working at NAF because of the support not only by OPS but by other LO’s who are an email away. We help each other excel and celebrate our accomplishments, NAF offers competitive products, low rates, and great marketing platforms, not only to us but to our Realtor partners. In addition, we have an in-house customer service team that allows us to help our borrowers even after closing, I couldn’t ask for a better support family!”
Cristina Payero
Cristina Payero Branch Manager
NMLS #309923
OUR Loan Officer’s Take
“I came from a company that did not have the support or resources that I needed to grow my business and be successful as a LO. I knew exactly what I wanted when I was vetting new companies and I was not willing to waiver on those things. New American Funding checked all of the boxes that I was looking for.”
Olivia Eggen
Olivia Eggen Loan Consultant
NMLS #1531037
“Many of my clients are first time home buyers and they don’t always have the financial knowledge of what goes into a loan. New American Funding makes sure to give me all the tools I need to help them understand the mortgage process and give them the steps to becoming a homeowner.”
Dash Blanco
Dash Blanco Branch Manager NMLS #1241911
At New American Funding we put our people first. We take care of each other. We offer incredible support - not just to our clients and referral partners, but to those in our communities and everyone that works inside the NAF walls.
We want you to be a part of our GLSoFlo family.
We want you to grow your business with our hardworking team, innovative tools and niche product options.
We want you to succeed at New American Funding - we will support you every step of the way.
We want you to have a healthy work life balance and thrive in our culture.
Best Regards,
Brandon Olson
Brandon Olson Branch Manager
NMLS # 1334790
Join New American Funding and be a part of a mortgage family.
