Gianna Coco is a top VP of Talent Acquisition at New American Funding, one of the fastest growing mortgage companies across the country, and WE want to work with YOU!
I’m excited to share with you more about New American Funding and what we have to offer as a Division! But first - a little about myself!
• Originally from the Chicagoland area in a town called Westchester, IL. Currently live in Fort Pierce, FL since 2022.
• I started in the mortgage industry within talent acquisition in 2019 and absolutely love connecting with Mortgage Loan Originators, guiding them through the recruiting process, and making a positive impact in their careers and livelihood.
• I love living by water, boating, fishing, traveling, exploring, dancing, playing sports, and socializing with family and friends.
• My Core Values: Transparency, honesty, and teamwork – when we communicate openly, trust each other fully, and work together collaboratively, we unlock the power to achieve great things as a community.
• My motivation and goal for you – to make you more money and save you more time!
Gianna Coco
GIANNA COCO VP OF TALENT ACQUISITION
Thank you for considering New American Funding as your next home.
Attached you will find all the amazing and incredible things NAF can do not only for you as a Loan Consultant, but for your referral partners and for your clients.
Commitment to great service is our passion and we strive to provide the highest level of customer service in the industry. We recognize that your success is our success and we hope you see that throughout this presentation. We will support you at every turn - from customized marketing to regionalized operations, we provide everything you need to create a smooth process and successful outcome for your clients.
Customers may be shopping for price but they’ll leave remembering the process. In the financial lives of many of our customers, nothing is more important than homeownership. We are privileged to have the opportunity to participate in this process.
Please consider this your invitation to join our winning team at New American Funding!
Elly Cummings ELLY CUMMINGS DIVISIONAL EVP
ALL About Us
NAF 360
We live by the values of our NAF 360 company culture. We work hard, but never forget to treat and support one another like family. We team up with our coworkers to participate in charity drives, fun challenges and competitions. We remember to say thank you to those that help us every day, and offer a helping hand to someone new.
8x Winner
Our Story
Family-owned, New American Funding is an independent mortgage lender headquartered in Orange County, California, that is dedicated to helping other families and individuals improve their quality of living through home ownership. In 2003, founders Rick and Patty Arvielo combined their expertise to create a progressive business that quickly grew from a 40-employee call center into a national mortgage banker and industry powerhouse.
Leveraging technology and streamlined operations, they created a lending process that became highly efficient. Rick used his technical aptitude to design the New American Funding business model around time saving software, while Patty provided crucial insight from her extensive mortgage background that ultimately brought the entire loan process in-house.
Her hands-on cultivation of a top-producing sales force that shared her passion for the community and her drive to succeed enabled the company to achieve industry-leading loan closing times. Rick continued New American Funding’s forward momentum by capitalizing on his expansive marketing knowledge to spearhead the development of a state-of-the-art marketing division and a full in-house production studio where cutting-edge video content is routinely created.
The company is a Fannie Mae, Freddie Mac, and Ginnie Mae direct lender, seller, and servicer that operates its own builder and real estate based lending divisions, as well as a large loan-servicing unit. The company has achieved tremendous business success in a short time frame, and believes their family-like culture that emphasizes teamwork, unity, and fun is what sets them apart.
GL | FL
The Great Lakes Florida Region is almost like a company on its own. New American Funding understands that no two markets are the same. We are able to provide Loan Officers with their own local support staff that can maneuver the state you are in. We are backed and supported by the amazing family-owned lender that operates in California, but get the privilege of operating in the Great Lakes Florida region like your clients do. We call that a WIN-WIN!
ALL About Great Lakes Florida
Our Promise to Make Homeownership More Accessible
We are the nation’s largest home loan company founded by a Latina, Co-founder and President, Patty Arvielo. We have dedicated ourselves to hiring Hispanic personnel with excellent professional ethics, and although 25% of our agents are Hispanic, our commitment goes even further. Our mission is to ensure that everyone, in every community, can build a brighter future together.
NAF Black Impact represents our commitment to consciously empower the Black community and promote sustainable and equitable homeownership for Black individuals and communities. We commit to provide $20 billion in new mortgages to Black homebuyers by 2028. Our mission is to provide unparalleled customer support, stand with Black employees and consumers, and offer ongoing cultural awareness training.
New American Funding believes in supporting our Veterans and Active-duty Military. We take great pride in creating opportunities for Veterans and Active-duty personnel who selfless serve to protect our Nation. At New American Funding, we are committed to lending $12 billion in new mortgages to Veteran and Active-duty Military borrowers by 2024.
Accessible
Miguel VilleDIRECTOR, NAF CASH
Mosi Gatling SVP, STRATEGIC GROWTH AND EXPANSION
Sam Ellsworth SVP, NATIONAL RETAIL SALES
LARGEST LATINA-OWNED MORTGAGE COMPANY IN THE U.S.
LENDER TO HISPANICS. 25% HIGHER THAN ANY OTHER TOP 25 LENDER
36% OF OUR EMPLOYEES ARE DIVERSE. 38%
$20 B OF OUR EMPLOYEES ARE MILLENNIALS.
$10 B IN HOME LOANS TO BLACK HOMEBUYERS BY 2028.
OF OUR EMPLOYEES ARE FEMALE. 53% MORE LENDING TO BLACK BORROWERS THAN THE INDUSTRY . 85% IN HOME LOANS TO LATINO COMMUNITY BY 2028.
GL | FL SUPPORT
Processing and underwriting, is all done under our Great Lakes Florida roof, which means better control of the service experience. Our team provides efficient turntimes and embodies excellent communication skills.
Tyler Peterson
DIVISIONAL OPS MANAGER
Steering the ship of smooth home loans! As the Divisional Ops Manager, Tyler ensures every department works in harmony, from processing to closing. He manages the details, eliminates roadblocks, and keeps the pipeline flowing, all while helping people build their dreams, one mortgage at a time!
Randy Hammer
AREA PRODUCTION MANAGE
R
We would actually like to rename Randy to... “Area Production NINJA”. I’m sure HR wouldn’t mind. Having an APM on staff for the GLFLregion changes the loan pipeline game - he is completely dedicated to our Loan Officers and “efficiency” is his middle name.
When you make the move to NAF you will recieve “White Glove Service” to make sure all your clients and loans in pipe are taken care of properly.
Ingrid Peterson
DIVISIONAL SUCCESS MANAGER
Ingrid is the smoothest transition expert in town! As the Divisional Success Manager, she ensures that loan officers moving to NAF experience a flawless shift. From the first step to the last, Ingrid takes care of the details, making the transition so seamless, you’ll barely notice you’ve crossed to a whole new level of success!
Zach Reimringer
PRODUCTION MANAGER
Zach is the engine that keeps our production running smoothly! As our Production Manager, he keeps the gears turning, ensuring everything is on track, on time, and on point. He handles the hustle so the team can shine—because when Zach’s in charge, production doesn’t just happen, it flows
OUR Videographer
Grow your business with cutting edge marketing with our in-house Videographer and Video Editor. They have the ability to produce and edit videos created JUST for you and your team.
Marketing Team
SOCIAL MEDIA
TESTIMONIALS / REVIEWS
EXPERIENCE SURVEYS, GOOGLE REVIEWS, FACEBOOK, ETC. & REVIEW REALTORS.
MANAGE SOCIAL MEDIA
FACEBOOK, INSTAGRAM, LINKED IN, YOUTUBE, TIKTOK, ETC.
CONTENT CREATION
COMPLETELY CUSTOMIZED VALUABLE DIGITAL, PRINT AND VIDEO CONTENT.
AGENT CLASSES
TEACH AND TRAIN AGENTS ON NAF
MARKETING TOOLS & OTHER MARKETING, SOCIAL MEDIA TECHNIQUES.
MARKETING
POST CLOSE MARKETING
GIFTS AND HANDWRITTEN CARDS, REVIEWS, ETC.
PAST CLIENT MARKETING
ENSURE THEY ARE ON PROPER CAMPAIGNS, INVITED TO FUTURE EVENTS AND MARKETED TO APPROPRIATELY TO CAPTURE REFERRALS .
CO-BRANDING
BI-WEEKLY GRAPHICS, LISTING/OPEN HOUSE FLYER’S, CUSTOM REQUESTS, VIDEOS, ETC.
CUSTOM MARKETING
YOU NAME IT! POSTCARDS, FLYER’S, ETC.
EMAIL MARKETING
MAILCHIMP, BV, TEMPLATE DESIGN, ETC.
VIDEO CONTENT
IDEAS, SCRIPTS, FILMING AND EDITING.
DATABASE
DATABASE MANAGEMENT
IMPORT AND MANAGE CONTACTS AND SET UP ON APPROPRIATE BV EMAIL CAMPAIGNS.
GENERAL
ACCOUNTABILITY
KEEP LOAN OFFICERS ACCOUNTABLE FOR OPPORTUNITIES TO GROW THEIR BUSINESS. RELATIONSHIP MANAGEMENT WITH REALTORS
BE THE BRIDGE BETWEEN LOAN OFFICER AND REALTORS RELATIONSHIP, MAKING SURE IT STAYS STRONG.
Zintia Melendez
HABLO ESPAÑOL
Zulimar Melendez
Robyn Mathewson
HABLO ESPAÑOL
OUR Co-Branding
DRIP CAMPAIGNS & MILESTONE
EMAILS
Professionally designed, drip campaigns and co-branded milestone e-mails are sent to your buyers at each of the stages in the loan process!
CO-BRANDED MORTGAGE STATEMENTS
CO-BRANDED CLOSING
POST CLOSE
Keep the conversation going with beautiful greeting cards and drip emails.
Our new closing card features a fold-out contact card displaying Loan Officer and real estate partner contact information.
OUR Marketing Platform
Personalize and co-brand marketing materials in seconds
Personalize and co-brand marketing materials in seconds with our state of the art marketing portal. Just a click of a button and “wah-la”! Or just ask your GLFL Marketing Team and they can customize it for you!
All of our Loan Officers are equipped with personalized customizable websites , featuring a direct link to a 1003 form. LO’s can showcase testimonials, blogs and so much more!
WE PROUDLY
SERVICE OF OUR CONVENTIONAL & FHA/VA LOANS IN-HOUSE
OUR
New American Approval
NEW AMERICAN APPROVED
THE BEST PRE-APPROVAL IN THE INDUSTRY
Borrower: Co-borrower: Pre-Approval date:
PRE-APPROVED LOAN TERMS:
Loan type:
Purchase price: Terms: LTV: CLTV:
This pre-approval is contingent on the sale of another property: YES NO
The borrower(s) listed above have been pre-approved for mortgage financing with New American Funding. This pre-approval is based on the credit, income, and assets provided by the borrower(s). Loan terms have been qualified using current market rates for the property at:
Final approval is subject to a fully executed purchase agreement, acceptable appraisal, clear title, third party verifications, and final underwriting review. This includes but not limited to, reverification of credit and employment within 48 hours prior to the loan closing pursuant to standard secondary market saleability guidelines.
This pre-approval is valid only with New American Funding, a full-service licensed mortgage lender. Please contact me should you need further assistance at:
OUR Technology
IGNITING YOUR CAREER WITH TECH. OUR ROBUST CRM SYSTEM AND ADVANCED MOBILE APP HELP YOU MANAGE YOUR PIPELINES, COMMISSIONS, EMAIL CAMPAIGNS, ACCOUNTING, MARKETING AND MORE WITH 24/7 ACESS FROM ANYWHERE!
CAMPAIGN BUILDER
Build your own customized text, exmail and voice campaigns or use preexisting templates.
LOAN MANAGEMENT
Review 1003 details, analyize all outstanding conditions for the file.
PROSPECT MANAGEMENT
Run credit, send a pre-approval, update their prospect status, etc.
INTEGRATED PLATFORMS
Integrated with MBS Highway, MortgageCoach, and Homebot help you stay ahed of the game.
MESSAGING
Connect with clients at scale using video, voice & text.
AGENT INTELLIGENCE
MMI. Run. Search for local real estate agents to partner with, branches to contact, offices to connect with.
NAF PATHWAY
Provides first-time homebuyers select areas up to $8,000 in assistance
BUYDOWN MORTGAGE
Can reduce buyers’ first-year, second-year, and third-year payment rate
HOME IMPROVEMENT
Cash-out refinance, HELOC, FHA, 203(k) loans, VA Reno
INTERSTATE LENDING
Have a client moving to a new state? We specialize in these situations
BRIDGE LOANS
Can help a buyer close on their new home, before selling their current home.
ONE-TIME CLOSE LOAN
For new construction, a single loan covers property, construction, and mortgage
NON-QM & JUMBO
We have a full suite of loans to fit borrowers of all shapes and sizes, no matter how unique their situation is
REVERSE MORTGAGE
Enables older homeowners to convert a portion of their home equity into cash
ITIN
Client may qualify for home loan using their ITIN number
BANK STATEMENT
Self employed clients may qualify using bank statements or asset depletion
YOUR Online Reputation & Reviews
AUTOMATICALLY SHARE POSITIVE REVIEWS WITH SOCIAL SURVEY
We know how important your online reputation is - so we help you gain the trust of potential clients by sharing your past client’s positive experiences. All positive reviews are automatically posted on your personal NAF website and your personal and/or branch social media pages - helping you stand apart from your competition!
YOUR NAF Leads
CONNECTING YOU TO THE FUTURE OF MORTGAGE
REAL-TIME CONNECTIVITY YOU CAN OPT TO RECEIVE LIVE TRANSFERRED BORROWERS DIRECTLY TO YOUR PHONE AS A POTENTIAL LAYER OF BUSINESS . T ARGETED LEAD GENERATION
GEO-FENCING - CONNECTING YOU TO LOCAL LEADS FOR EASIER CONVERSIONS CREATES NEW OPPORTUNITIES BUSINESS YOU’RE NOT GOING TO GET FROM YOUR REALTOR PARTNERS
92% OF HOME BUYERS DO ONLINE RESEARCH FIRST.
HOME INVENTORY IS AT AN ALL-TIME LOW, IT’S A SELLER’S MARKET, AND CASH BUYERS HAVE THE ADVANTAGE, BUT YOU CAN STILL COMPETE AND WIN. TO STAY COMPETITIVE AS A HOME BUYER YOU NEED TO BECOME A CASH BUYER!
GET YOUR OFFER ACCEPTED WITH NAF CASH, AN AFFILIATE COMPANY OF NEW AMERICAN FUNDING
NAF CASH WILL PURCHASE YOUR NEW HOME WITH CASH AND SELL IT BACK TO YOU FOR THE ORIGINAL PRICE, PLUS A SMALL CONVENIENCE FEE. THIS FEE CAN BE ADDED TO THE PURCHASE PRICE OF THE HOME.
REQUIREMENTS:
5% OF THE SELLING PRICE AS EARNEST MONEY
LOAN PROGRAMS:
CONVENTIONAL - MIN. CREDIT SCORE 620, 5% DP
VA - MIN. CREDIT SCORE 620, 0% DP
HIGH BALANCE CONVENTIONALMAX $2 MILLION PURCHASE PRICE
BECOME A CASH BUYER
GET YOUR OFFER ACCEPTED CLOSE ON YOUR NEW HOME FASTER IN SOME CASES, PAY LESS THAN ASKING PRICE
LIVE IN YOUR NEW HOME BEFORE SELLING YOUR CURRENT HOME
OUR People
4,786 LOCATIONS IN 44 STATES STATES WE FUND LOANS AMAZING EMPLOYEES AT NEW AMERICAN FUNDING, WE BELIEVE IN ENJOYING EACH OTHER’S COMPANY WHILE WORKING HARD TO ACCOMPLISH EXTRAORDINARY RESULTS. OVER
282
50
OUR Places NOTYET!
Branch Statistics DAYS
DAYS
NAF’S AVERAGE TIME FROM PURCHASE TO CLOSE WE CLOSE FASTER
INDUSTRY’S AVERAGE TIME FROM PURCHASE TO CLOSE
X GO! COACHING
NAF ELEVATE IS A FIRST OF ITS KIND COACHING PLATFORM FOR NAF, DESIGNED TO HELP YOU UNLCOK YOUR FULL POTENTIAL AND ELEVATE YOUR SUCESS IN THE RETAIL LOAN SPACE.
PERSONALIZE COACHING
Access to resources and strategies that cater to your individual development needs.
REAL-TIME FEEDBACK
Receive ongoing insights to track your progress and fine-tune your approach.
INTERACTIVE LEARNING
Engaging modules to help reinforce key sales techniques and strategies.
COLLABORATION & SUPPORT
A space to share best practices and connect with fellow team members.
“Working at NAF is an absolute joy because it’s a place where we genuinely care about our clients, our community, our dedicated employees, and our valued partners. This deep sense of care and commitment creates a workplace where every day is fulfilling, knowing that we’re making a positive impact on all these fronts. It’s a privilege to be part of a team that places such a high value on the well-being and success of everyone we touch.”
Kenol Cadet
Kenol Cadet Regional Builder Sales Manager
OUR Loan Officer's Take
“I’m truly grateful for the opportunity to work at NAF. The support here is unmatched—we work as a true team, listening to concerns and finding solutions together. NAF operates with strong values, always prioritizing people over numbers. In a turbulent market, they remain a steady ship, never losing sight of the individual. It’s inspiring to be part of a company that genuinely cares and is committed to helping more people achieve homeownership.”
Pam Mathewson
Pam Mathewson Loan Consultant
“They truly understand what it takes to be a successful loan officer and foster an inclusive, growing culture. The best part? They set you up to shine if you’re willing to put in the work. With a strong team and supportive leadership, you’re never alone. Unlike other companies, NAF loan officers genuinely help each other because knowledge is power. Moving here was the best decision I’ve made. Thanks to NAF, I was able to spread my wings and become a the top producer I always knew I had in me.”
Gigi Tabares
Gigi Tabares Sales Manager
Join New American Funding and be a part of a mortgage family.
At New American Funding we put our people first. We take care of each other. We offer incredible support - not just to our clients and referral partners, but to those in our communities and everyone that works inside the NAF walls.
We want you to be a part of our GLFL family.
We want you to grow your business with our hardworking team, innovative tools and niche product options.
We want you to succeed at New American Funding - we will support you every step of the way.
We want you to have a healthy work life balance and thrive in our culture.
