NAF Alliance & NAF REALs
About New American Funding
For over 20 years, NAF has been proudly privatelyowned, focused on innovation, and built to last.
NAF is an industry leader in culture, dedication to service, and lending to underrepresented communities.
NAF originates billions in loans each year and services 80% of its loans, which allows it to diversify its revenue streams, build customer loyalty, and sucessfully navigate any market conditions.
NAF boasts an extensive line of loan programs as diverse as its clients, competitive rates, and industry-leading turn times.
NAF takes it one step further in its commitment to increasing and sustaining homeownership among underrepresented communities across america.
For Real Estate Agent use only – Not For Public Distribution
Real Estate
The Ultimate Partnership Mortgage
Earn Money In Mortgage To Boost Your Business
Earn money in mortgage while building your business! NAF gives entrepreneurs like you the support you need to open your own mortgage branch, plus unparalleled flexibility and transparency that you won’t find anywhere else.
We
Won’t
Box You In
It’s your businses. We’re here to support you, not stand in your way.
Making the Change is Easy
Our expert transition team and training specialists ensure a smooth process.
Nothing to Hide
NAF gives you transparency like you’ve never experienced before.
Flexibility to Grow
Build your operations to meet your needs or tap into corporate support.
Say ‘Yes’ More Often
Our suite of products and underwriting team allow you to serve more customers.
For Real Estate Agent use only – Not For Public Distribution
Profit & Loss Sheet — Partnership
LOAN SIZE
Profit&Loss Sheet—Retail
(BPS)
Monthly Volume
Monthly Units
Total Monthly Override
Monthly Override Split
Total Annual Override
Annual Override Split
You Drive Your Business. We Provide Unmatched Support.
NAF provides the tools and platform you deserve, giving you:
• Uncapped earning potential
• Recruiting suppor t to build your branch
• Forecasting and analytics of profit and loss
• Autonomy to make decisions that work for your business.
• The suppor t you need, when you need it.
NAF: The Platinum Experience
At NAF, you will experience onboarding like never before with our white-glove approach, where every detail is tailored to make you feel not just welcomed, but truly valued.
Personalized Licensing Support
Tailored guidance throughout your MLO licensing process.
Tailored Training & Development
From initial onboarding sessions that cover product knowledge and CRM tools to advanced system techniques, you’ll receive the resources you need to elevate your business goals.
Concierge Level Support
During your transition, NAF’s success team is there to handle the logistical details so you can focus on your clients and growth.
Hands-On
Equipment Setup
Receive all necessary tech and resources, delivered and configured by your Success Concierge to minimize downtime.
Divisional Success Manager
Your personalized guide and advocate, offering hands-on support while you transition to NAF.
Pathway To Success
1. Evaluate if this opportunity aligns with your growth vision as you review the resources and support we offer.
2. Plan with our team to create a customized pro forma and financial model, forecasting potential revenue and expenses for your branch.
3. Recruit Loan Officers based on experience, skills, and cultural fit to build a team that shares your vision for success.
4. Strategize your recruitment and growth strategy with NAF leadership, outlining branch growth milestones and aligning with regional and market opportunities.
5. Locate the ideal spot that fits your target market and business goals, working with NAF to set up your new space.
6. Launch your branch, start originating loans, and use NAF’s tools and technology to streamline loan processes.
7. Track your branch’s profit and loss statements to monitor growth, identify areas for improvement, and optimize costs.
8. Succeed and celebrate your success while continuing to build for the future as you watch your earnings grow by expanding your team and loan volume.
Introducing NAF REALs
Be More than an Agent. Be More than a Loan Officer.
Be Both.
Create a seamless, efficient, and stress-free experience for your clients and skyrocket your earning potential by becoming licensed in real estate and mortgage lending.
Become a Trusted All-In-One Advisor
Enhance your problem-solving skills and help clients move into their new homes.
Program not available in all states.
Enjoy Unmatched Support
Benefit from seamless communication, immediate solutions to challenges, and full transparency with experienced NAF loan officers.
Grow Your Referral Network
As your reputation for excellence spreads, so will your referrals.
Let’s assume the purchase price is $375,000 with a 95% Loan-to-Value (LTV) and a gross commission income (GCI) of 2.5%.
Money Left on the Table
Through NAF REALs, you have the ability to significantly increase your earning potential.
Now, let’s look at some programs that pay lower splits, such as leads, referrals, etc.
This is the equivalent of $1,781 per deal, or $21,375 for 12 deals!
For Real Estate Agent use only – Not For Public Distribution
Earning Potential Calculator
Unique Products, Programs, and Loans
For Today’s Buyers
We’re a one-stop-shop offering loan products for every type of client. No matter how unique a situation is, we may have the right home solution.
Program Highlights
Buy with Cash
Turn your buyers into cash buyers through our partner NAF Cash LLC.
Pathway to Homeownership
Offers qualified buyers in select areas up to $7,500 in assistance. These funds are not a loan that needs to be repaid.
Driven by Technology
Our industry-leading technology team is dedicated to crafting innovative solutions that simplify the mortgage process for everyone involved. Our advanced systems are designed to streamline the management of your pipelines, commissions, accounting, marketing, and more.
Driven by Technology
Built for Real Estate Agents
• Client Management
• Pre-approval letters
• Document tracking
• Loan status updates
Driven by Technology
Contacts on Autopilot
• Personalized outreach at scale
• Voice, video, and text messaging
• Google and Facebook ad creation
• Organize your sales process
Build Your Brand
We provide customized marketing support to help set you apart. As a leading national brand, we’re known for our integrity and business approach. Our reputation opens doors to new customers and partnerships, enhancing your businses opportunities.
Comprehensive Support for Your Success
Optimized Online Presence
We equip you with a personalized webpage, enhancing your visibility to local borrowers.
Regional
Marketing Support
Tailored marketing assistance to help expand your business.
Marketing Portal
Access an extensive library of marketing materials that you can personalize and co-brand with real estate agents.
Customized Websites
Our LOs receive a multilayered website that showcases their personal profile, branch details, services, useful tips, housing news, and more.
Custom
Video Content
Available resources to assist your client interactions and enhance your marketing efforts.
Social Media Engagement
Personalized Marketing Strategies
Engage Your Network
We activate your personal network — including past customers, friends, and family — with targeted marketing tools like postcards, emails, and market updates at least twice a month.
Marketing Flexibility
Collaborative Compliance & Marketing
Our teams work closely to ensure that the marketing materials meet your needs and comply with regulations, setting you up for success.
