Touchpoints include: brand icons, website, tradeshow booth, advertising, receptionist, signage, brochures, voicemails, emails, etc. Are all the
Touchpoints integrated in telling one consistent story or are they fragmented telling different stories and giving off different identities? Make sure all medias are integrated for power and strength.
5. What is your brand personality?
A brand personality is a set of human characteristics such as gender, sex, age, values, attitude, emotions, lifestyle, habits, and economic class. It is used to build a relationship and bond between the brand’s personality and the customer. Aim to personify; it is the link to the customer’s experience. It builds brand loyalty by creating a relationship. A cigarette is a cigarette until it is associated to brand like the ruggedness of Marlboro, or the sexy and provocative look of Virginia Slims.
A Crayon is a stick of colored wax until paired with the happiness and entertainment of a child for hours on end. Complete the following; if the brand spoke what would it say and what would it wear and why? What music would it listen to and why?
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