E The Magazine for Today's Female Executive November 2014 issue

The Magazine for Today’s Female Executive “Our Sweet America” She’s a Country

And an Awesome Verb.

Malala Yousafzai

Empowered Women Make a Difference

Reality T.V. Chefs

Turn Thanksgiving on Edge With Both Traditional and Nontraditional

Oscar De La Renta Dressing Women for

50 Years.

November 2014 $4.99 USA (CAN $5.99) Female-Exec.com Digital edition included with current subscription

Page 1 E The Magazine for Today’s Female Executive

WATCH Laurie, The Wine Coach!

Teach us how to 'Drink like Olivia Pope' From ABC's Scandal!

“The elephants were the ones doing the whispering – I just listened.”

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As you sit down to your Thanksgiving dinner, remember somebody is always standing watch.

Let’s remember them in our prayers.

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NOVEMBER 2014 CONTENT

10

64

Message From the Editor’s Desk

The New Phone6 Appl’s ihope?

Or iHype?

“Oscar De

16

40

La Renta”

Navigating the Holidays

By Etiquette Expert

Rachal Isgar

Dressing Powerful Women For Years.

82

50

24

Feng Shui

For Harmonious Holiday Gatherings

Improving Communication Styles with Neuro Linguistic

46

Mary K. Lamborn, Master Certified N.L.P. Practitioner

32

Lewis Huynh

56

When Elephants Whisper

Dr. Janet Woods

By Barbara Wiseman

Gratitude in Spite of YOUR Secret Addiction and The Holidays

90

David Goodman

4

Franchising Pit Falls Women Need to Avoid

Malala !

Empowered Women Make a Difference Kathy Williamson Subscription link www.female-exec.com/s.html

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NOVEMBER 2014 CONTENT

Starts on Page 68

Celebrity Chefs and Health Experts Share Their Favorite Thanksgiving Dishes

Candied Beets

Salad w/Feta

Gluten-Free Endive & Red Cabbage

Stuffed Winter Squash

Carribean Lobster Paella

Carrot and Ginger Rice

Chorizo & Sweet Potato Hash

Pumpkin Ravioli

Gluten-Free

Apple Crisps

Traditional Baked Turkey

Pumpkin Cheese Cake

Glazed Spicy Sweet Potatoes

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NOVEMBER 2014 CONTENT

Traditional Thanksgiving Dishes

Apple Cornbread Oven Bag Turkey Dressing

Smoked Turkey Roasted Chestnuts, Sausage & Corn Bread Dressing

Oyster Cornbread Dressing

String Beans

Brussel Sprouts

Boysenberry Cobbler

Macaroni and Cheese

Fried Turkey

Cranberry Sauce

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NOVEMBER 2014 CONTENT

96

Black Coyote Winery

120

$100 Billion

By

Bruce Wiseman

104

Turkey and WinePerfect Match The Wine Coach Laurie Forster

122 Linda Hollander

e Wine on

candal!

126

Oil From the Tree Of Life

Ellen Springer, MBA, AEP, CLTC, RFC,

Turning Your Passion into Your Dream Business

142

Sponsor Secrets Revealed

a Bonus Video

138

Best Selling Author,

Tracy Repchuk,

Success Strategies For Your Business and Life

By B.J. Miller

110 Tadia Rice

Global Social Issues ’Expert

Guanxi

The Art of Doing Business in China

130 The Joy Of Giving

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Brenda Williams

144 Speakers & Meeting Calendar

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What is a Female Executive?

I am the one that makes the bread, weaves the fabric, creates the peace, negotiates the smiles, shuts it down and wakes it all back up.

I am the Swiss Army Knife of mankind.

I am the one that gives birth and keeps life goingwhether I have to nudge it with my heart, my mind, my blood or my foot!

I keep the bass rhythm of life moving.

I am that female that executes the needed, the necessary and the fantastic.

I am THAT female executive.

(Applaud yourself and take a bow)

-Althea Ledford

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From the Editor and Chief Creative Officer

Welcome to the November issue of E The Magazine for Today’s Female Executive. This month the theme is “Our Sweet America, She’s a Country And an Awesome Verb. ” We are sometimes so busy being Americans, we don’t realize the gift of America. As you read this issue and enjoy the thanksgiving season, remember this -what makes America really great is not the politicians, not the corporations and not the high profile celebrities.

What makes America really great is us-the people.

We share a set of ideals that render even the concept of those ideals priceless in the world. While we haggle and chime in on dozens, if not hundreds of issues, we are demonstrating the privilege of America.

When we share ideas regarding human rights-we are doing and being American. When we talk about anyone’s right to an education and everyone’s right to free speech-we are doing and being American. There are topics associated with our country and the people in it. We must guard these privileges as they represent the foundations of other countries and social systems in the future.

American, is both a country and a verb. And no one should “do” America better than Americans. Let’s take care of each other, lets love each other and always strive to be better.

I hope you enjoy this issue.

-Althea Ledford Subscription link www.female-exec.com/s.html

E The Magazine for Today’s Female Executive Page 11

Thanksgiving Issue Contributors

Chef Robert

Chef Amanda Collelo

Special Thanks to Gillian Larson.

Creator and Event Producer of Reality Rally

Chef Ron Dupre

Mary K. Lamborn,

Kirsten Berman

Master Certified N.L.P. Practitioner

Gluten Free Expert

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Chef Barret Beyer

Kathy Williamson Chef Rich Manicini

Rachal Isgar

Author and Addiction Expert

Ellen Springer,CPA MBA, AEP, CLTC, RFC,

Etiquette Expert

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Thanksgiving Issue Contributors

Althea Ledford Editor and Chief Creative Officer

Laurie Forster The Wine Coach

Dr. Janet Woods

Barbara Wisman Wildlife Writer

Life Style Writer

Brenda Williams Lifestyle Writer

Bruce Wiseman Business Writer

BJ Miller

Premier Wellness Advocate

Aldeme Mitchell Creative Director

Linda Hollander The Wealthy Bag Lady

David Goodman Lewis Huynh Technical Writer

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Tadia Rice

Franchise Expert

Global Social Issues Expert

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C

Dressing Women for 50 Years.

In the 1960’s Oscar De La Renta dressed first lady Jacqueline Kennedy and that collaboration was a game changer. As the first lady was a great asset to the Kennedy White House, she also helped to launch the lifelong notoriety of a young Oscar Dela Renta.

Over the next 50 years Oscar would dress world leaders celebrities, powerful women and executives. His clothing was noted for Subscription link www.female-exec.com/s.html

making a statement about the person wearing it before they had to say a word. He was definitely a designer of staging. He was able to capture feminine power with equal distribution to both words “feminine” and “power” As his clothing is modeled down a runway it suggest beautiful , elegant, confident, smart, decisive and striking. Nothing ever gave way to mediocrity or happen stance..

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“If you want to be taken seriously- wear Oscar” De la Renta, the oldest of seven children and the only boy,[1] was born to a mother of Spanish descent , Carmen María Antonia Fiallo, and a Puerto Rican father, Óscar Avelino Renta, owner of an insurance company in the Dominican Republic. His family and extended family shared local fame being highly educated and holding a number of public offices.

At the age of 19, he went to study painting in Spain at the

Academy of San Fernando in Madrid. For extra money, he drew clothes for newspapers and fashion houses. After Francesca Lodge, the wife of John Davis Lodge, the U.S. Ambassador to Spain, saw some of his dress sketches, she commissioned de la Renta to design a gown for her daughter. The dress appeared on the cover of Life magazine that fall. He quickly became interested in the world of fashion design and began sketching for leading Spanish fashion houses, which soon led to an apprenticeship with Spain's Page 18 E The Magazine for Today’s Female Executive

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The strategy was that Arden was where the money was and she would promote him. He took that advice and worked in the Arden House for and 2 years later he went to work for Jane Derby, an American fashion house. When Derby died in August 1965, de la Renta took over the label.

most renowned couturier, Cristóbal Balenciaga. He considered Cristóbal Balenciaga his mentor. In 1961, de la Renta left Spain to join Antonio del Castillo as a couture assistant at Lanvin in Paris.

In 1963, while trying to decide which career direction to go in next, he was advised by Diana Vreeland, the editor-inchief of Vogue to consider Arden.

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In 1977, Oscar jumped on a trend, and expanded his brand to include his fragrance, OSCAR, followed by an accessories line in 2001 and a homewares line in 2002. The new business venture included 100 home furnishings for Century Furniture featuring dining tables, upholstered chairs, and couches. In 2004, he added a less expensive line of clothing called O Oscar. De la Renta said he wanted to attract new customers whom he could not reach before.

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In 2006, de la Renta designed Tortuga Bay, a boutique hotel at Puntacana Resort and Club.

Tortuga Bay is a Leading Small Hotel of the World. and a member of Virtuoso.

Famous and Powereful Women that have worn Oscar De La Renta

Jacqueline Kennedy Hillary Clinton

Laura Bush Sarah Jessica Parker Michelle Obama Barbara Walters Oprah Winfrey Nancy Reagan Page 20 E The Magazine for Today’s Female Executive

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Amy Adams Lupita Nyong’o Cameron Diaz Emily Blunt Taylor Swift Michelle Williams Jessica Chastain Penélope Cruz Kerry Washington Kristin Davis Emma Watson Beyonce Dates and facts source: Wikipedia Subscription link www.female-exec.com/s.html

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Improving Communication Styles with Neuro Linguistic Programming (N.L.P.) By: Mary K. Lamborn, Master Certified N.L.P. Practitioner

Have you ever listened to your boss talk about something and walk away wondering what that was all about? Or you talked with your spouse about changes to your family budget and nothing happened? What about you telling your children not to do something and they still did it?

I am sure we have all experienced a break in communication and wondered if we’re we speaking the same language…

Neuro Linguistic Programming, the study of human excellence, refers to: Neuro (neurology and the mind), Linguistic (the language you use) and Programming (your internal programs, values, beliefs Page 24 E The Magazine for Today’s Female Executive

and attitudes). In N.L.P. we learn that “communication is the response you get back.”

Effective communication based on N.L.P. is the key.

Learn to identify the different communication styles and create the outcome you want to achieve.

According to “the N.L.P. Communication Model” we receive information through various filters to delete, distort or generalize according to our Meta programs, values, beliefs and attitudes which make up our internal representation system and creates our state which affects our physiology and leads to our behavior or response. Simply stated, the filters or perceptions define how we think, feel and respond.

If everyone received information from the same filters, Subscription link www.female-exec.com/s.html

all communication would be received the same, we would all think the same, feel the same and our responses would all be the same. Common sense tells us that is not how we process information. We are individuals with our own perceptions and preferences. We have had our own experiences, teachings and memories which are not interpreted the same way by others. Carl Jung stated, “You cannot receive anything outside of you that is not you.”

Science tells us that you receive eleven million bits of information every second, but can only process about 126 bits at a time, less than 1%. I observed a demo with toothpicks to help visualize this concept. If someone were to hand you a case of toothpicks, you could only accept one box out of the case every second. In ten seconds you have received 10 boxes but deleted, distorted or generalized the rest.

If a speaker at a seminar was delivering her speech (eleven million bits of information every second) you would be in the audience receiving Subscription link www.female-exec.com/s.html

126 bits or less than 1%. However, the people on either side of you will not necessarily receive the same 126 bits that you receive. They do not share your experiences, memories, filters or perceptions.

Everyone picks up a different 1%.

This is just one of the major challenges for gifted students learning in traditional schools. All available media must be utilized to stimulate each person’s learning and communication style. As we will see, reading a book will only be received by 25% of the students. What happens to the rest of students?

In N.L.P, we learn that communication is 7% the words we use, 38% the tone, tempo, quality and volume used to convey those words, and 55% the physiology expressed during the communication.

How the words in a message are delivered affects the reception of the message. However, the choice of the words we say can have a huge impact too.

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One of the challenges in each of the scenarios in the introduction is that the person communicating with the other assumes the person receiving the communication has the same filters, experiences, teachings and memories so they should get the message being communicated. However, the outcomes are entirely different!

Recently I was speaking with a business owner about her business and the subject of communication with her daughter came up. She mentioned that the communication was strained, as if butting heads all the time. Having observed her (to identify her preferred representational system) I asked a few questions about her daughter. What did she like? How did she do certain things i.e. in school and at home? I made a couple suggestions about the kind of words she used in her next discussion with her daughter. I also mentioned that the unconscious mind does not process negatives. If you tell a child “do not color on the wall,” you will return to find colors on the wall. A few days later, she let me know what a positive difference it made to change her thinking and the words she used when talking with her daughter. She felt a real connection for the first time in a long time.

Understanding your own communication style or representation system first will help you to communicate with another more effectively.

How do you receive information?

For example, do you prefer to see the boy with the basketball, hear him bounce the ball, feel the ball in your own hands or count the number of times the ball bounces before the basket is made? The representation systems are visual (see), auditory (hear) and kinesthetic (feel).

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Two others are olfactory (smell) and gustatory (taste). A derived representation system which may combine with others listed is auditory digital (self-talk – needs data). In essence, we use six senses to collect information.

For our purposes we will focus on visual, auditory, kinesthetic and auditory digital, hence preferred representational systems. The following are brief descriptions of each representational system and some of the words they use:

 A person who is primarily visual may stand up straight, clothes are clean, pressed and coordinated; memories are in pictures; they like to go places and see things, may be quiet; they like to read for themselves; they do not remember verbal instructions and may become bored by long dissertations.

They use visual words, i.e. see, visualize, imagine, view, and look.

 An auditory person may move their eyes from side to side, as if hearing from one ear or the other, and is distracted by other noises.

They like music and talking on the phone.

They can repeat things back to you as if hearing the recording play back in their head.

Math and writing do not come easily, but they may excel in learning a language.

They like to be told how they are doing. They use words like: talk, speak, hear, listen, rings a bell, and sounds.

 A kinesthetic person may not stand tall. They move and talk slowly. They get a feeling about what they are doing. They like physical rewards and may be touchy-feely or get into another person’s space.

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They may tend to stand too close to others. They may respond with a gut feeling. They use words like: feelings, touch, hold, hard, get a handle, and contact.

 An auditory digital person may portray some of the above representation systems. They tend to talk to themselves. They are organized.

They follow a process: steps, procedures and in a particular sequence. They need the data, details as soon as possible in a conversation or they lose interest. They used words like: know, motivate, process, understand, that makes sense.

Notice which of the representational systems you tend to identify with the most. Do you notice the flavor of the words you usually articulate? What do you think happens when you communicate with others using only your preferred representational system? Can you see why, when they are trying to receive your communication, how hard it is to grasp the intent of your message? Their filters are deleting, distorting or generalizing what you are saying? They are not necessarily getting your message.

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You understanding the other person’s style or representation system will enable them to receive effective communication from you. If you create the appropriate “bridge” between you and the other person, you can achieve positive communication towards your purpose, goals and outcomes. NO MORE BREAKS IN COMMUNICATION! In the mother-daughter example, the mother is auditory digital and the daughter is visual. Talking about the time or reasons to do something did not resonate with the daughter, in fact she was not really part of the conversation. When the mother became creative and asked her daughter to imagine what would happen if…the daughter became receptive to her mother’s message.

Now consider the intent of your message. Convey it utilizing the words and phrases from the favored representational system of the person you are speaking with, not yours. How is your message being received? Do you notice something about their physiology?

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Are they more interested and engaged in the conversation? How does that affect the intended outcome?

Utilize these concepts during your meetings or with friends and family. The holidays are just around the corner. Be the bridge that brings everyone together for the holidays and all the days after!

Mary Lamborn A Master Certified N.L.P. Practitioner and Certified Time Line TherapyÂŽ Practitioner.

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Visit The Getty...

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Malala Yousafzai Empowered Women Make a Difference By, Althea Ledford

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On October 9, 2012, soon after boarding her school bus, Malala Yousafzai was shot in the head by a member of the Taliban. She was 15 years old and she did survive.

This event represented a pivotal moment in her life and the lives of women all around the world.

At such a young age, she became an Icon for women’s rights, a women’s right to an education, global peace and humanitarian efforts.

Some women understood this resistance first hand while others were made aware of it by Malala’s attack. In countries where a woman’s education isn’t even an issue, we take for granted that it’s simple a matter of making them aware. Rarely do we realize or consider that they desper ately want the opportunity, but can’t get it. Malala’s attack made the actual level of resistance palpable.

The deeper question is “How

does a 15 year old teenager gain enough significance and momentum to become a target for one of the most dangerous terrorist groups in the world?”

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E The Magazine for Today’s Female Executive Page 33

It was the combination of her ideas and the courage to share them with others.

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When she was 11–12, Yousafzai wrote a blog under a pseudonym for the BBC detailing her life under Taliban occupation, their attempts to take control of the valley, and her views on promoting education for girls in the Swat Valley. The following summer, journalist Adam B. Ellick made a New York Times documentary about her life as the Pakistani military intervened in the region, culminating in the Second Battle of Swat. Yousafzai rose in prominence, giving interviews in print and on television, and she was nominated for the International Children's Peace Prize by South African activist Desmond Tutu.

Malala’s ideas, courage and thought process originated from actions taken by her parents. Her family runs a chain of schools in the region (Swat Valley).

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Because of her own exposure, it was a natural for her to feel that the privilege of education should be available to everyone, little girls included.

Whether she was fully aware of the risk associated with sharing that belief is unknown.

The assassination attempt on here life sparked a national and international outpouring of support for Yousafzai. Deutsche Welle wrote in January 2013 that Yousafzai may have become "the most famous teenager in the world." United Nations Special Envoy for Global Education Gordon Brown launched a UN petition in Yousafzai's name, using the slogan "I am Malala" and demanding that all children worldwide be in school by the end of 2015 – a petition which helped lead to the ratification of Pakistan's first Right to Education Bill.

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In the 29 April 2013 issue of Time magazine, Yousafzai was featured on the magazine's front cover and as one of "The 100 Most Influential People in the World". She was the winner of Pakistan's first National Youth Peace Prize. On

12 July 2013, Yousafzai spoke at the headquarters of the United Nations to call for worldwide access to education (click to view)

Source ABC News

Copy and Paste if link doesn't work

and in September 2013 she officially opened the Library of Birmingham.

Yousafzai is the recipient of the Sakharov Prize for 2013. On 16 October 2013, the Government of Canada announced its intention that the Parliament of Canada confer Honorary Canadian citizenship upon Yousafzai. In February 2014, she was nominated for the World Children's Prize in Sweden. On 15 May 2014, Yousafzai was granted an honorary doctorate by the University of King's College in Halifax.

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http://youtu.be/QRh_30C8l6Y

On 10 October 2014, Yousafzai was announced as the co-recipient of the 2014 Nobel Peace Prize for her struggle against the suppression of children and young people and for the right of all children to education.

At age 17, Yousafzai is the youngest-ever Nobel Prize laureate. Yousafzai shared the prize with Kailash Satyarthi, a children's rights activist from India.[16] She is the second Pakistani to receive a Nobel Prize and the only Pakistani winner of the Nobel Peace Prize; Abdus Salam was a 1979 Physics laureate.

Awards and Dates Source: Wikipedia Subscription link www.female-exec.com/s.html

With a jump start in understanding first hand the oppression women endure in some countries, Malala has the insight and opportunity to really spear head change.

She represents a new era in awareness and courage. As

young women are coming of age all over the world, some will take extraordinary risk to obtain what we in America get for free.

As an executive, business owner or entrepreneur, there is an opportunity to build, share and problem solve with other women all over the world. Making yourself available to offer technical Page 37 E The Magazine for Today’s Female Executive

assistance and information whenever possible. As women, the greater our collective education and empowerment, the better our opportunity for improvement and change. Women represent 50% of the global population, yet the opportunity for education and self improvement is disproportionately challenged.

Our hope is that Malala is the first of many young women speaking up for basic opportunities world wide and that we, women already having those opportunities, would encourage and support their journey.

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E The Magazine for Today’s Female Executive Page 39

Navigating The Holidays Etiquette Tips For A Smoother Holiday

By Rachel Isgar

Once November hits we start thinking about the upcoming holiday season. For some of us that is exciting and for some of us we associate it with a fair amount of stress. Some of us are very excited to take our china out once a year and plan a full holiday meal and put up holiday decorations. Some people simply choose to go away for some of the holidays so they don’t have to host company or holiday meals and can avoid family conflict.

No matter which religion you practice (or don’t) there are some common threads that getting ready for the holidays involve.

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Table Settings What if I don’t own china or have enough nice dishes for a full table to set but I want to host Thanksgiving at my place this year?

 China is beautiful but not necessary in my opinion.  Perhaps we registered for china if we are married and feel like we have to use it. It is often passed down as an heirloom and has sentimental value too.  Table settings can range from one plate for the main course and one plate for dessert to multiple plates and courses. This is a personal choice of the host.

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acceptable in this day and age. You can also buy beautiful disposable silverware (caution some of these are a little tricky to cut into chicken or meat with. I have had many a plastic utensil break on me).

 Remember if you are a guest you are not typically the one doing the dishes.

 Think about how

There are numerous websites that show beautiful layout arrangements from simple to advanced.

Know your stress level as a host or hostess so you can plan for a casual approach to entertaining so you can have fun with it and this starts out with figuring out your menu and dishes.

 Generally if the host is having fun, everyone else will follow the lead. If the host appears stressed that may wear off on company.  It is perfectly acceptable to assign guests different dishes to bring.

You should know that there are beautiful knock off disposable china place settings which can be purchased at Costco, Smart and Final, Party City, etc… amongst other stores and this is very Subscription link www.female-exec.com/s.html

many courses you are serving so you have an idea of the quantity you will need to buy before you get to the store.

 Thanksgiving can be a great time to teach your children to set the table if you have not done this yet.

 It is also a good time to explain why you use different sized forks and spoons with fancier meals. Sometimes adults don’t know the differences either.

Table Decorations 

Some people like to place name holders at individual seats so people know where to sit.  This can also be very helpful with holiday events where there are divorced parents with both in attendance.  These can also be helpful if you are trying to mix up the ladies and the men and the children.  Making the placeholders can also become a great art project for children prior to the holiday if they are seeking a way to be involved in the day’s planning and events.

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Putting flowers or holiday themed decorations out at the table gives a very festive look.  Candles are also a great addition if young children are not present.  For a guest coming that is very craft oriented they may have a field day making some holiday decorations, but be specific on what you are asking them to do. Make sure you will have room at the table for decorations before putting too much thought into it.  Michael’s Arts and Craft Stores have tons of great ideas on display and the supplies you need to replicate.

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Invitations  Request an R.S.V.P. with a specific date on the invitation whether it is sent in the mail or electronically. As the host you need an accurate head count.  Don’t be surprised if a lot of people don’t R.S.V.P. even when you asked them to. In this case it is o.k. to follow up to see if they are coming.

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Hosting In-laws or Your Own Parents

Holiday Arguments  A holiday meal is not the time for divorced couples to discuss issues.

If there is business that needs to be taken care of then find a way to approach this before or after Thanksgiving so everyone can enjoy the day!

 If you and your spouse or significant other differ on how to handle conflict with company around figure it out early in your relationship. A quarrel with your mate can make a special day go south.

 If you have issues with your own child(ren) be careful to pick your battles and really limit it on the holiday. You all want to have happy memories later on.

 Don’t draw a third party into your issue.  If you need to vent to make it through the day

then go outside far away where no one can hear.

I have a brother-in-law that I adore. He told me many years ago that after three nights house guests can smell like fish (meaning that 3 nights is the perfect amount of time for a visit).

If guests are traveling a far distance it is o.k. to also consider the option of a hotel for a portion of the visit even though this may be uncomfortable to introduce.

 Set a timeline for the visit before you

 

make the invite. Choose this timeline very carefully with your spouse or significant other.

If your houseguests have airline tickets they will not be leaving early.

Have an activity planned each day. Even if the event is an afternoon card game or scrabble game or taking the Grandkids to the park, it will give everyone something to look forward to and offer some structure.

 Take out food for dinner some nights of the visit is A o.k. You do not have to cook for your      

company very night nor should you be expected to. Your parents or in-laws should at least offer to pay for the take out food or eating out.

Have some good movies on hand for watching at night after dinner.

Keep up your regular exercise routine if you have one. Your houseguests will understand and you will need the break and mental release.

Encourage your houseguests to take a walk weather permitting so you can get some time alone in your house.

Allow and encourage in-laws to get involved. Everyone wants to feel needed. No one wants to feel like they are a burden. And, you may really need an extra set of hands if you are the host.

If you have children this is a good opportunity for you to get a date night out while the Grandparents watch the kids for a couple hours (if they are able to do this). It also gives special bonding time for the Grandparents and grandchildren. You may need to bring this idea up…..

If there is a real issue brewing in the house let the actual son or daughter of the In-laws be the one to deal with it.

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E The Magazine for Today’s Female Executive Page 43

Hostess Gifts Do not under any circumstances show up for Thanksgiving dinner without a hostess gift or a dish for the meal (even if you ask the host what you can bring and they say “just yourself.”). If you want to contribute a dish to the meal ask the host or hostess in advance what you can contribute towards the meal so you are not duplicating.

Great hostess gift recommendations are:

 Flowers  Bottle of wine  Pretty disposable

napkins for the bathroom (especially during the cold and flu season this is a great gift)

FLOWERS WINE GIFTS WINE GIFTS FLOWERS Don’t show up and regift something that may have been given to you by a member of the group you will be with. Also if you are even considering regifting make sure the item is in its original packaging and has never been opened.

If it is a food item make sure it is new and fresh.

Thanksgiving reminds us to be thankful for what we have.

Putting some advance planning into the holiday season and sharing some of the ideas in this article with your extended family can make the day special for everyone!

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Click Video to Watch Now!

Visit Ellen’s Website www.ellenspringer.com Connect with Ellen on Linkedin www.linkedin.com/in/ellencpa Follow Ellen on Facebook www.facebook.com/SpringerCPA

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When Elephants Whisper, Listen...

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By Barbara Wiseman

International President Lawrence Anthony Earth Organization (LAEO) Subscription link www.female-exec.com/s.html

E The Magazine for Today’s Female Executive Page 47

When Elephants Whisper-Listen

By Barbara Wiseman, International President (LAEO)

There’s a reason they changed the black leopard’s name from Diablo to Spirit – he asked them to.

If you haven’t seen the video that has gone viral about the extraordinary communication that occurred between a skilled animal communicator, Anna Breytenbach, and a caged black leopard, then you’ve got to see this. For many, it is life changing, as it underscores the spiritual nature of all life.

But what Anna will tell you, and many other people highly attuned to animals, is that there is nothing extraordinary about that leopard - all animals communicate. The difference is, are you listening?

Everyone has the capability of doing what Anna does; it is primarily a matter of allowing yourself to do it and not submerging your perceptions by drowning in your own disbelief. It’s an acquired skill and it can be learned by anyone who cares to do so.

Lawrence Anthony, world-renowned conservationist and founder of the Lawrence Anthony Earth Organization, had a similar ability with a Page 48 E The Magazine for Today’s Female Executive

herd of wild elephants he brought to Thula Thula, his game preserve in South Africa. The reserve had been the sacred hunting grounds of Zulu King Shaka, but then owned by an Afrikaner hunter who had wiped out the last of the elephants in the area 80 years before. Wanting to repopulate the area with elephant, Lawrence put out the word to other conservationists and received a call one night about a “troublesome herd” of seven elephants who hated humans and were going to be put down because they were turning over jeeps, tromping through villages and endangering the locals.

The elephants’ lives had been traumatic and their numbers had been severely depleted by hunters, and some had been captured for sale to circuses.

“They’re dangerous, Lawrence. We’re going to put the herd down, unless you want them. We’ll give them to you if you pay for the shipping.”

Lawrence had grown up in the African bush and spoke Zulu fluently, yet had no experience with wild elephants; but knowing that if he didn’t take them they would be killed, he decided to take on the challenge.

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Lawrence Anthony, Founder Lawrence Anthony Earth Organization (LAEO)

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E The Magazine for Today’s Female Executive Page 49

They arrived in the dead of a violently stormy night by semi truck after a 600-kilometer trip and were herded into a large corral built especially for them with electric fencing, per the instructions of a hired elephant expert. “You’ve got to leave them in there as undisturbed as possible for at least 3 months so they can acclimate to this area.” The matriarch had a history of pushing trees over onto electric fences to short them out and escaping with her herd, and, thus, all the trees but one too large to push over had to be cut down in the corral.

But the next morning, the herd was gone. Two of the elephants had pushed over the too-big-to-fail tree, shorting out the electricity, and escaped. When met with the outer fence of the game preserve, also electrified, they couldn’t find a tree to push over on it and, incredibly, they traced back a mile into the reserve, found the green box that sourced the electricity to the fence, stomped it into the ground, and made their way out.

It took three days to find them with game rangers and a helicopter; but the pilot sited them, headed Page 50 E The Magazine for Today’s Female Executive

straight back in the direction of their home. Repeatedly swooping down dangerously close, he was able to turn them and herd them back to the now heavily fortified, treeless corral.

At this point, Lawrence fired the not-so-expert elephant expert, and decided to go on intuition alone.

He felt he had to get the herd to trust at least one human – a monumental task. So, he set up a tent outside the corral, just out of trunk’s reach, and lived with them 24 hours a day. The story is fantastic, and for details you should read the book The Elephant Whisperer, which he and his co-author, Graham Spence, wrote about the experience. Living next to them, talking and singing to them, for three weeks there appeared to be no lessening of their hostility. But to make a long and beautiful story short, one day all of the hostility just turned off “like a light switch”.

Named after Lawrence’s intrepid mother, Nana, the matriarch reached out through the fence to him. He backed off, of course. Prior to this, if she’d been able to get hold of him, she would have pulled him into the corral through the electric fence and stomped him into the ground.

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She walked around a bit, but then came back a second time and reached out to him. Again, he backed off. But the third time, he held his ground, and she gently stroked her trunk across this chest.

For Lawrence, that was the signal. Despite the expert’s admonition to leave them there for 3 months, he thought, “That’s the sign. There’s nothing else we can do on this now,” and he immediately let them out.

Two weeks later, he and his lovely Parisian wife, Francoise, heard something on the roof of their charming thatched cottage. He thought it was a leopard. But when he carefully opened the door to see what was out there, the whole herd was standing there. They had come to see him, and while waiting for him to come out, they were munching on the thatch.

A few week’s later, the matriarch, pregnant when she arrived, had her baby.

Putting aside the fact that she was a wild elephant and new mother, and despite having a 5,000-acre reserve to roam in, Subscription link www.female-exec.com/s.html

she brought the herd to the house and proudly pushed her newborn in front of her to show Lawrence.

One of my favorite parts of the story is that 2 years later, when Lawrence had his first grandson, he took the baby out into the bush and called out to Nana who, by this point, would come, with the herd, whenever she heard Lawrence’s call – and he proudly held the newborn up for her to see.

It got so that every single time Lawrence would return from a trip, the whole herd would “magically” show up at his house that night. I saw it twice myself. Our non-profit takes small groups to Lawrence’s game preserve on spectacular Eco Safaris and twice I arrived prior to our guests and on the same day that Lawrence returned from a trip. Lo and behold, a few hours later, here would come the herd. It never ceased to amaze me.

One of the most touching things that happened is that when Lawrence passed away in 2012, he was 300 miles away, but the herd immediately knew, E The Magazine for Today’s Female Executive Page 51

and they walked 12 miles to his house and stayed there for a few hours, unusually agitated.

Then they did what they always do when a member of their herd dies – they moved off into the deep bush for a few days and could not be found.

These are not the actions of large bags of mobile meat. These are highly aware, very conscious beings who, like all of us, have the ability, utilized or not, to perceive far beyond what we normally allow ourselves in our day to day lives to do. I don’t know a single person who can’t recall at least one time in their life knowing that something was about to happen, and then it happened; or tuning in to someone and they’re thinking of you at the same time. Like, suddenly, for some “unknown reason”, you start thinking about Page 52 E The Magazine for Today’s Female Executive

someone you haven’t seen in a long time, and think “it would be great to talk to them again,” and 2 minutes later they call. There are endless examples – but we’ve all had events like this.

There are so many lessons to be learned from Lawrence’s legendary experiences. He resisted naming his book The Elephant Whisperer, as he often said, “The

elephants were the ones doing the whispering – I just listened.”

But his publisher insisted, as it is an enticing title.

If you open yourself up to the many channels upon which communication can come in, and stop invalidating your perceptions as “just imagination”, it is remarkable what you can begin to experience and sense.

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With Thanksgiving upon us (My God! Where did 2014 go?), and we survey our lives to see what we have to be thankful for, let’s include in that list the fact that we live on this truly beautiful planet, with an abundance of extraordinarily interesting creatures.

If even just looking at it from the viewpoint of the aesthetics that they imbue around us, can you imagine what life would be like if Mankind was the only life form here? Of course it would be impossible to survive under such conditions because of the symbiotic nature of all life, but as Lawrence said, “Without

the other creatures that share this planet with us, would the qualify of life really be worth living?”

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Part of our jobs, as responsible people, are to encourage in our children and others a healthy respect and urge to care for the life around us, and it is true stories like these that help to open people’s minds and hearts to the fact that we need to be doing a much better job in caring for all creatures on this planet. One way you can help is by passing this story on to others.

Barbara Wiseman International President Lawrence Anthony Earth Organization (LAEO) barbara@TheEarthOrganization.org.

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www.ecosafariafrica.com

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Grateful in Spite of Your Secret Your Behavior Doesn’t Determine Your Gratitude Karen’s eyes frantically check out family and friends around the Thanksgiving table. Does anyone

know what’s going on inside of me? Have I been able to keep my secret hidden for one more holiday?

Is my speech and behavior going to tell on me? Fear gripped her heart one more time.

Holidays were difficult for Karen. It brought together family members which triggered her memories of abuse and neglect. She had risen so far above her past, yet she always returned to her addictive behavior of over-using prescription pills to mask her pain. No one knew, and that’s the way she wanted it.

Lately she found herself over-using her prescription pills to get through the day at work. On the outside she portrayed having her act together, but inside she was in constant turmoil.

She thought she could manage her life without resorting to the pills, but she found they helped her cope with the combination of the stress of her job, a young child in school, and a husband who just didn’t understand her desires to make an impact in the world.

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Karen dreaded what was going to happen next at the Thanksgiving table. It was a tradition in their family for each person to mention one or more things they were thankful for. Karen’s turn was approaching and she just couldn’t think of what to say. She didn’t feel thankful for anything. She wanted everything in her life to change, because she wasn’t happy at all.

Her desire for more stuff in life didn’t pan out into the happiness she thought she would have from having those items. The relationship with her husband had gone sour several years ago and she was just hanging on the best she could. As long as she had her supply of prescription pills, she would be okay.

Karen’s story is familiar to many female executives.

When addictive behavior becomes the ruler of your life, you just added one more thing to your stress level.

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Whether the addictive behavior is drinking alcohol, using drugs, abusing prescription pills, gambling, overeating, or uncontrollable shopping, they all are used to avoid an underlying emotional issue that has not been resolved. Many times the person is not aware of these issues. They just know that they feel much better when they turn to their addictive behavior.

Underlying Issues How about you? Do you use an addictive behavior to avoid the emotional turmoil brought up by any of the following issues:  Emotional Hurt  Perfectionism  Insecurities  Peer Pressure  Low Self-Esteem  Rejection  Boredom in Life  Health Problems  Physically Abused  Sexually Abused

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   

Loneliness Self-pity Codependency Self-hatred

If you have a secret addictive behavior, you can add to your list a constant fear of losing your job, or of massive embarrassment, if your boss, co-workers or associates discover your secret. Also, a fear that your family and friends will find out and will disown you. Being too afraid to seek help, your life spirals into one of hopelessness. But it doesn’t have to stay that way.

Ten-Year Addiction Beaten Throughout my ten-year addiction to pain medication, I kept my addiction a secret. I spent endless energy on hiding it from my bosses, my co-workers, my family and my friends. Although I kept it under control to the point I could function at work, it was draining to be on my good behavior all the time in order to avoid screw-ups. When I got home from work I would take more pills to help me unwind and escape.

It took me ten long years of continuous relapses to find the right path out of my addiction. I initially got into my addiction due to a major medical problem. Then, I continPage 58 E The Magazine for Today’s Female Executive

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ued to use the pain medication because it helped me deal with the emotions of hatred toward my parents.

Once that situation was resolved, I thought it would end my addiction, but it didn’t. I rarely attended any support group, because after I completed the steps, I kept asking, “Now what?” No one had an answer.

Once the doors opened for me to pursue my passion in life, which at that time was opening a crisis hotline, my entire life turned around in just four months! Why? Because

I was using my passion in life to reach out to love and serve others. That was in 1990 and I’ve never gone back to my addictive behavior.

I discovered that when a person operates within their passion, they have so much emotional and physical fuel to keep them headed in the right direction. When I coach people with addictive behaviors, besides helping resolve the underlying issues, I help them identify what their passion is, even if it is not their career. Then we put together a plan on Subscription link www.female-exec.com/s.html

how to use that passion in a life-long vision to reach out to love and serve others. The ideal situation is to learn how to make a great living while doing your passion.

Finding Gratitude If you are like Karen, not sure what you can be grateful for this season, instead of looking at tangible things, check out the following intangibles you can be thankful for: 1. Hope – because there is a way out of addictive behaviors, or any problem you’re stuck in.

2. Dreams – for your life and business. The passion you still have to carry out your Godgiven destiny indicates you have what it takes to carry it through.

3. Self-Actualization – you can change your inner world first by your thoughts, words, and actions, and then your outer world changes.

4. Emotions – even if you’re trying to escape the negative ones.

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You can choose the emotions that will inspire you to rise above your problems.

5. Love – it breaks all barriers, open doors you can’t open, heals the heart, and raises your life to new levels!

Tips To Improve Your Behavior After you have done some soul-searching this holiday season and know you want to improve your life but don’t know how, here are some tips to help you get started.

1. Plan ahead how you will react in a better manner to the people who push your hot buttons.

Decide to either not engage in their conversation, or even how to excuse yourself and physically walk away from the situation.

2. To stop your emotions from getting out of control, causing you to resort to your addictive behavior, learn EFT (Emotional Freedom Technique). This is a simple technique you can learn in five minutes. I have a free ebook on my website that teaches this technique Page 60 E The Magazine for Today’s Female Executive

and how to use it for various emotions and anxieties. If you’re out in public, you can excuse yourself to the restroom for privacy and use this technique to immediately calm yourself down.

3. Identify your negative thinking. Look at the last two weeks and write down all the negative selftalk. Now determine whether those beliefs are true. Decide which belief you will embrace.

Your life is a result of your thoughts. To get different results, change your thoughts first.

4. Find a mentor to help you through this process.

Be sure the person you choose has experience in successfully stopping addictive behavior and has gone on to live the life of her dreams. It’s easier to rise up and live to your fullest potential when you have someone encouraging and guiding you.

Gratitude Never Ends This attitude of gratitude extends beyond this holiday season. It is your choice to be grateful, whether or not your behavior is where you want it Subscription link www.female-exec.com/s.html

to be today. Choose the right attitude, change your beliefs, and empower yourself by focusing on your dreams. The world is waiting for your vision to be fulfilled.

Gratitude is not in things; it is in us.

Kathy Williamson is an Author, Speaker and Addictions Coach. Her Out Of Addiction Forever™ program transforms addicts and their families into productive, thriving people who impact their world—without being swayed by the disease model. www.ProfessionalsRiseUpAndLive.com

Kathy Williamson Speaker, Author & Trainer Professional Addictions Coach P.O. Box 11660 Prescott, AZ 86304 (928) 925-5410 Kathy@MyFriendIsAnAddict.com www.MyFriendIsAnAddict.com www.OutOfAddiction.com www.OutOfAddictionTraining.com Subscription link www.female-exec.com/s.html

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—

Lewis Huynh

Unless you have been sequestered in the Big Brother House, you know about the iPhone 6 and iPhone 6 Plus. You have lived the hype, heard and read the rumors, and seen the mock-ups and knock-offs.

You also know that the smart phone market has largely become an iOS versus Android battle, a la Samsung’s excellent execution of the Galaxy series. Sure, somewhere in there are the Windows phones trying to be clever and outspoken, but it’s really a bipartisan race with no room for independents.

As with all of the previous iPhones, these were already Hollywoodelite “must haves” and hipster “gotta-haves” before Tim Cook ever announced them on September 9. So, are they all that they’re cracked up to be? able to observe it in its natural habitat: college students and hipsters all busy tapping, gesturing, and sliding their fingers across their brand new silver iPhones. The way they caressed and took care of their phones, it would make any parent proud to see how responsible those kids were with their worldly possessions.

At 0.57 inches (14.5 mm) longer and 0.33 inches (8.4 mm) wider than the iPhone 5/5S, it is a significant size upgrade. It is curved with beveled edges, and is a svelte 10% thinner (0.03 inches, or 0.76 mm), wuth brushed metal for the case backing. Even with my man hands it is a bit difficult to hold and use with only one hand.

I found that I had to angle it so that the weight of the phone counter balanced in my palm, in order to keep it from sliding out of my grasp. Even when I was able to find a steady enough grip, my normal habit of single-thumb responses was no more. The best way for me to

the quickest correction-free texting is to simply use both thumbs for now.

get

With this extra size also comes some additional weight equating to a 15% increase (or 0.6 ounces, to be exact).

This might not sound like much until you consider that 15% also represents about 500+ lbs. of an average mid-size sedan. Despite the new size, though, the weight is well-distributed, such that it feels about the same as the previous generation.

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If you’ve seen some of the recent commercials, you’ll know that one of the technology advancements with the new iPhone 6 is its camera and video capabilities (thanks go to Jimmy Fallon and JT). Most smartphone manufacturers have resorted to a megapixel battle, whereas Apple has chosen to focus on improving the quality and digital technology. For example, Nokia sports a phone with 41 megapixels, Samsung upwards of 20 megapixels, and LG with 13 megapixels. The iPhone 6 sports a mere 8 megapixels (the same as the iPhone 5/5S before it, and the 4S before that). As camera manufacturers Nikon and Canon have pointed out that 5 megapixels is more than adequate for an A4 sized print, this means the magic is not in the number of pixels, but how you use them. Want proof? Time Magazine actually used the iPhone 4S’ 8 megapixel camera to shoot its cover. And for this outing, Apple has stepped up color richness and accuracy. Details are crisp and even under poor indoor lighting, images come out well. As a result of these image improvements, this also means videos on the iPhone 6 are better than ever. Even with these improvements keep, in mind that this is no replacement for dedicated still and video cameras.

Now the best thing to me about the new iPhone is the display.

With its increased resolution (1334x750 versus the previous phone’s 1136x640) the visuals are beautiful.

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The larger display and greater resolution also makes for larger icons, which aids in viewability. The keys of the virtual keyboards are also larger in portrait view and adds some keys in landscape view. But most importantly, watching videos now takes on a more dazzling and improved experience with greater depth and richness. If you’re a phone-gamer, this also translates into better gameplay through lively motion visualization. The kryptonite to this great display is the solo “loud speaker” sitting to the right of the lightning interface. Although it does get adequately loud, you lose that sense of “surround” and hence, whether in a video or your favorite game, overall audio quality suffers. I suppose if you really want to listen to great sounding music, you might prefer a set of headphones or a Bluetooth speaker, but Apple not providing something better out of the box seems like a misstep.

For all of the great improvements, this is a surprising compromise.

So is it any good? All in all, Apple has once again merged industrial design with modern art to create something that is different and special enough to justify a lighter wallet. Will this make Android users run to the Apple Store en masse? Honestly, I think not. Part of the problem is the very different approaches by Apple and Google. Apple’s iOS products “just work” and there is minimal under the covers tweaking that is necessary. Unless you are a Developer or have jailbroken your phone, you would be able to tweak it anyhow. In contrast, Google’s Android is all about geekery and tweakery. For these reasons, the core audiences will most likely never Subscription link www.female-exec.com/s.html

cross shop these competitors. There is, of course, a narrow band of technophiles who appreciate both sides of the equation. They will mentally strip both competitive products down to the minutia to exploit both to the Nth degree, obsessing over every pixel, every ounce, every millimeter, and every configuration setting (yes, I am that kettle). For the rest of the world, if you love and appreciate your Apple products, then you will find this just as endearing, if not more so, and will fall in love all over again.

A little about myself...

Lewis Huynh

—

I’m a self-prescribed computer geek, former sponsored skateboarder, hacker, and phone phreaker who went straight with 10 years of volunteering and tutoring in the inner-city. I spent time with the homeless, and taught guitar to children. Now I have taken my life experiences and love for technology to new projects and people. By parlaying an enlightening 5 years at university and as many in the semiconductor industry as an Engineer, I have had the fortune of applying all of that knowledge and experience to large and small companies alike. Now I am looking to share some of those thoughts to a wider audience.

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Special Thanks To Gillian Larson, title and the Reality Rally Chefs For Event Tickets and More information Visit www.realityrally.com

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Turkeys 2) Place oven rack on lowest level in oven. Heat oven to 450 degrees. Fold a large piece of cheesecloth into quarters and cut it into a 17 -inch, 4-layer square. Immerse cheesecloth in the melted butter and let soak.

Traditional Baked Turkey Ingredients: One 20 pound fresh whole turkey, giblets and neck removed from cavity and reserved  3 sticks of unsalted butter, melted, plus 4 tablespoons unsalted butter, room temperature  2 teaspoons salt  2 teaspoons freshly ground black pepper  2 teaspoons granulated garlic  Cheesecloth  Roasting pan Foil 

1) Rinse turkey with cold water, and pat dry with paper towels. Let stand for 2 hours at room temperature.

3)Place turkey breast side up, on a roasting rack in a heavy metal roasting pan.

Remove the pop up cooking timer that comes with the turkey. It's best to use an instant-read thermometer because it is much more accurate. Fold wing tips under turkey.

Sprinkle 1/2 teaspoon each salt, granulated garlic, and pepper inside turkey. Fill large cavity and neck cavity loosely with as much stuffing as they hold comfortably; do not pack tightly. Tie legs together loosely with butcher's twine. Fold neck flap under, and secure with toothpicks. Rub turkey with the softened butter, and sprinkle with remaining 1 1/2 teaspoons salt, granulated garlic, and pepper.

4) Lift cheesecloth out of melted butter, and squeeze it slightly, leaving it very damp. Spread it evenly over the breast and about halfway down the sides of the turkey; it can cover some of the leg area. Place turkey, legs first, in oven.

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Cook for 30 minutes. Using a pastry brush, baste cheesecloth and exposed parts of turkey with butter melted butter.

Reduce oven temperature to 350 degrees and continue to cook for 2 1/2 more hours, rotating the pan and basting every 30 minutes and watching pan juices; if the pan gets too full spoon out juices (reserving them for gravy).

5)After the third hour of cooking remove and discard cheesecloth. Turn roasting pan so that the breast is facing the back of the oven. Baste turkey with pan juices. If there are not enough juices, continue to use melted butter. The skin gets fragile as it browns, so baste carefully!

Cook 1 more hour basting after 30 minutes.

6) After this fourth hour of cooking, insert an instant-read thermometer into the thickest part of the thigh. Be careful not to poke into a bone. The temperature should reach 180 degrees (stuffing should be between 140 degrees and 160 degrees) and the turkey should be golden brown. The breast does not need to be checked for temperature. If legs aren't fully cooked, baste turkey, return to oven, and cook another 20 to 30 minutes.

7) When fully cooked, transfer turkey to a serving platter, and let rest for about 30 minutes.

Slice, serve, an enjoy!

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Turkeys

Cornbread D

continued

Deep Fried Turkey Ingredients

Smoked Turkey Ingredients   

1 (12 pound) whole turkey, neck and giblets removed 1 (20 pound) bag high quality charcoal briquettes hickory chips or chunks

Directions 1. Place the charcoal into the bottom pan of the smoker. Light the coals and wait for the temperature of the smoker to come to 240 degrees F (115 degrees C). Lightly oil grate.

2. Rinse turkey under cold water, and pat dry. Place hickory chips into a pan with water to cover.

3. Place turkey onto the prepared grate. Add 2 handfuls damp chips at start of cooking, then a handful every couple of hours during the cooking process.

Leave the lid on - DO NOT keep looking at turkey, or you will let the heat out! Continue smoking until the internal temperature of the turkey reaches180 degrees F (82 degrees C), or keep going until the coals die out.

1 (10-pound) turkey 2 tablespoons House seasoning, recipe follows 2 tablespoons of your favorite dry rub 3 to 5 gallons peanut oil Cooks Note: To measure the amount of oil needed to fry the turkey, place turkey in fryer, add water to top of turkey, remove the turkey and the water line will indicate how much oil will be needed to fry your turkey. Having too much oil can cause a fire. The pot should not be more than 3/4 full or the oil could overflow when the turkey is added.

Directions Wash bird inside and out, and allow to drain. Rub turkey all over with House Seasoning. Coat turkey with dry rub. Allow the bird to sit until it reaches room temperature.

Heat peanut oil in a turkey fryer or a very, very large stockpot to 350 degrees F. Lower turkey into hot oil, very carefully, making sure it is fully submerged.

Fry turkey for 3 minutes per pound plus 5 minutes per bird. Remove turkey from oil and drain on paper towels.

House Seasoning: 1 cup salt, 1/4 cup black pepper & 1/4 cup garlic powder. Mix ingredients together and store in an airtight container for up to 6 months.

Read more at: http://www.foodnetwork.com/ recipes/paula-deen/deep-fried-turkeyrecipe.html?oc=linkback

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Oyster Cornbread Dressing Ingredients 2

1/2 pounds cornbread

2

sticks (8 ounces) unsalted butter, plus more as needed  2 cups mediumdice celery (about 6 medium stalks)  1 cup peeled, mediumdice celery root, also known as celeriac (about 1/2 medium celery root)  3/4

cup small-dice red onion  Kosher salt 2

tablespoons finely chopped freshthyme leaves  1 tablespoon celery seeds, crushed  Freshly ground black pepper  1 1/2 cups stock or lowsodiumchicken broth  12 fresh oysters, shucked and liquid reserved  3 large eggs, lightly beaten  1/4

cup finely chopped fresh Italian parsley leaves.

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Dressings To save time, you can make your cornbread ahead of time and freeze it. If you don’t want to make your own, buy a pan of good-quality cornbread at a bakery or specialty-foods store.

Special equipment: An oyster knife has a broad, thin, but sturdy and rigid blade. Some have a small hook at the tip to help wedge open the shell. An oyster knife shouldn’t be sharp. The blade has to be just thin enough to insert into the tightly closed shell and strong enough to pop the shell apart without snapping or bending.

Game plan: The heat and time required to safely cook stuffing that’s packed into a good-size turkey usually results in a breast with the flavor of sawdust. The stuffing should be cooked to 160°F, the same internal temperature required for the turkey, so you’d think it would work perfectly. But when the bird is at 160°F and ready to serve, the stuffing (insulated against the oven heat by the bird) is still undercooked and needs at least another 90 minutes in the oven. Which is why preparing your stuffing separately, as done here, is ideal.

The cornbread needs to dry in the oven overnight, so plan accordingly.

Instructions 1. Heat the oven to 275°F and arrange a rack in the middle.

2. Using your hands, crumble the cornbread into pieces no larger than 3/4 inch onto a rimmed baking sheet.

Spread into an even layer and bake for 15 minutes. Turn off the oven and let the cornbread dry out inside the oven overnight.

3. The next day, transfer the cornbread to a large bowl and set it aside. Heat the oven to 350°F with the rack in the middle. Coat a 13by-9-inch baking dish with butter; set aside.

4. Melt 1 1/2 sticks of the measured butter in a large frying pan over medium-high heat. Add the celery, celery root, and onion, season with salt, and cook, stirring occasionally, until softened, about 10 minutes.

5. Add the thyme and celery seeds and cook, stirring occasionally, until fragrant, about 1 minute. Season with salt and pepper and transfer to the bowl with the cornbread.

6. Drizzle the stock or broth and the oyster liquid into the bowl and stir until completely incorporated. Fold in the oysters, eggs, and parsley.

7. Transfer the stuffing to the prepared baking dish. Cut the remaining 1/2 stick of butter into small pieces and scatter them over the top of the stuffing. Bake until golden brown on top, about 40 minutes.

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Apple Cornbread Dressing Ingredients 

          

1 recipe Easy Cornbread, chilled and cut into 3/4 -inch cubes (or about 9 cups of your favorite cornbread) 4 tablespoons unsalted butter (1/2 stick), plus more as needed 2 medium Gala or Pink Lady apples, cored and medium dice 2 medium Granny Smith apples, cored and medium dice 4 medium celery stalks, medium dice 1 medium yellow onion, medium dice 1 tablespoon plus 1 teaspoon kosher salt 1 teaspoon ground sage 1/2 teaspoon freshly ground black pepper 1/2 cup dry white wine 1 1/2 cups stock or low-sodium chicken or vegetable broth 2 large eggs lightly beaten

Instructions 1.Heat the oven to 375°F and arrange a rack in the middle. Coat a 13-by-9-inch baking dish with butter and set aside.

2.Place the cornbread in a large bowl; set aside.

3.Melt the measured butter in a large frying pan over medium-high heat until foaming. Add the apples, celery, onion, salt, sage, and pepper and cook, stirring occasionally, until the onion has softened, about 8 to 10 minutes. Add the wine, stir to combine, and cook until the wine is almost all evaporated, about 2 minutes.

4.Pour the apple mixture over the cornbread, add the broth and eggs, and stir until combined and thoroughly moistened.

5.Transfer the mixture to the prepared baking dish and spread it into an even layer. Bake uncovered until the top is golden brown, about 35 to 40 minutes. Remove to a wire rack and let cool for at least 5 minutes before serving.

E The Magazine for Today’s Female Executive Page 71

Cornbread Dressings Pies and Cobbl continued

Directions

Roasted Chestnut, Sausage & Cornbread Dressing Ingredients 

         

1 medium carrot, peeled and roughly chopped 1 medium onion, roughly chopped 1/2 bunch fresh sage 1 1/2 lbs loose hot sausage 1 lb roasted chestnuts (peeled and chopped) 1 cup low-sodium chicken stock 5 cups of cubed corn bread 1/2 cup heavy cream 1 large egg extra virgin olive oil freshly ground sea salt and pepper

1. Preheat oven to 375F and butter a 9x11 baking dish.

2. Puree the carrot, onion, and sage in a food processor until you have a fine pulp.

3. Brown the sausage in a large skillet with a little extra virgin olive oil over medium heat.

4. Once the meat has browned nicely and the fat has rendered, remove with a slotted spoon and place in a large mixing bowl.

5. Add the vegetable pulp to the skillet and saute until most of the moisture has evaporated.

6. Season with salt and pepper.

7. Add the cooked vegetables to the mixing bowl along with the sausage, cornbread, and roasted chestnuts.

8. In a separate bowl mix the chicken stock, cream, and egg.

9. Add this mixture to the large mixing bowl, season with more salt and pepper and fold everything together.

10.Pour into the baking dish and bake for 30-35 minutes, or until the dressing is golden brown. (Tent with foil if it browns too early).

Page 72 E The Magazine for Today’s Female Executive

Boysenberry Cobbler Mixture 1 1/2 tablespoons cornstarch 1/3 cup sugar 4 cups boysenberries 1/8 cup water 1 tablespoon butter 1 tablespoon lemon juice

Batter topping 1 cup flour 1 cup sugar 2 teaspoons baking powder 1/4 teaspoon salt 2 tablespoons soft butter 1 egg, slightly beaten 3 tablespoons milk

Directions 1. Preheat oven to 350°F. 2. In a saucepan mix cornstarch, sugar, and water. Add berries and cook on medium to medium high heat until mixture is thickened, about 15 minutes.

Add butter and lemon juice. Pour into an 8" baking dish.

3. Prepare the batter by mixing all of the batter ingredients and beating with a spoon until the batter is smooth.

4. Drop the batter over the berry mixture.

Bake 25-30 minutes at 350°F 5. Let cool. Serve with whipped cream or ice cream.

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lers

enough of the liquid into the flour mixture so it comes together in a rough ball; do not overwork. Discard the remaining liquid. Divide the dough in half and wrap each half in plastic wrap. Refrigerate for 2 hours.

To make the filling, in a bowl, toss together the apples, the 1/2 cup sugar (adding more to taste if the apples are tart), cinnamon, nutmeg and lemon juice.

Peach Cobbler Ingredients:

 3 lb. peaches, peeled, pitted and each cut into 8 slices

 1/4 cup plus 2 Tbs. plus 1 tsp. granulated sugar

 1/4 cup plus 2 Tbs. firmly packed light brown sugar 2 1/2 Tbs. cornstarch 2 tsp. fresh lemon juice 1/4 tsp. freshly grated nutmeg 1 Tbs. unsalted butter, cut into small pieces  1 batch cobbler dough (see related recipe at left)  1 egg, lightly beaten Vanilla ice cream for serving (see related recipe at left)

   

Directions: Preheat an oven to 425ºF. In a large bowl, stir together the peaches, 1/4 cup plus 2 Tbs. granulated sugar, the brown sugar, cornstarch, lemon juice and nutmeg.

Transfer to a 2-quart rectangular baker and scatter the butter pieces on top.

On a lightly floured work surface, roll out the cobbler dough 1/4 inch thick.

Tear the dough into 3-inch pieces and place on top of the peach filling.

Brush the dough with the beaten egg and sprinkle with the 1 tsp. granulated sugar.

Bake the cobbler for 10 minutes. Reduce the oven temperature to 350ºF and bake until the topping is browned, 50 to 60 minutes more.

Transfer the pan to a wire rack and let cool for about 20 minutes. Serve the cobbler with vanilla ice cream.

Serves 10 to 12.

Apple Pie Ingredients: For the pastry:  2 1/2 cups all-purpose flour  1 tsp. salt  2 Tbs. sugar  10 Tbs. (1 1/4 sticks) cold unsalted butter, cut into pieces  10 Tbs. cold vegetable shortening, cut into pieces  7 Tbs. ice water 1 tsp. distilled white vinegar For the filling:  2 1/2 lb. baking apples, peeled, cored, quartered and cut lengthwise into slices 1/2 inch thick  1/2 cup sugar, plus more as needed  1/2 tsp. ground cinnamon  1/4 tsp. freshly grated nutmeg  1 Tbs. fresh lemon juice  2 Tbs. unsalted butter, cut into pieces  1 egg yolk  1 Tbs. heavy cream

Directions: To make the pastry, in a large bowl, stir together the flour, salt and sugar. Make a well in the center, add the butter and shortening and, using your fingertips, rub them into the flour mixture until small, flat pieces form. In a cup or small bowl, combine the water and vinegar. Using a fork, gently mix just

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Preheat an oven to 400°F. On a lightly floured work surface, roll out half of the dough (leave the other half refrigerated) into a 12inch round about 1/8 inch thick.

Fold the dough in half and then into quarters and transfer it to a 9-inch pie dish. Unfold and gently press into the bottom and sides of the dish. Trim the edges even with the rim. Roll out the remaining dough into a 10-inch round about 1/8 inch thick.

Turn the apples into the pastrylined pan, mounding them slightly in the center. Dot evenly with the butter. Brush the edges of the dough with water. Fold the dough round into quarters and unfold over the apples. Press together the top and bottom crusts to seal, then trim the edges flush with the rim of the dish and crimp to form an attractive edge. In a small bowl, beat together the egg yolk and cream and brush over the pastry. Make a few slits near the center to allow steam to escape.

Bake for 25 minutes. Reduce the oven temperature to 350°F and continue to bake until the apples are tender (insert a knife blade through a slit) and the top is golden brown, 15 to 20 minutes more.

Transfer the dish to a wire rack and let the pie cool for at least 20 minutes before serving.

Makes one 9-inch pie; serves 8.

E The Magazine for Today’s Female Executive Page 73

Pies and Cobblers

Continued

Pour the filling into the warm prepared pie crust and bake for 50 minutes, or until the center is set. Place the pie on a wire rack and cool to room temperature.

Cut into slices and top each piece with a generous amount of whipped cream.

Pumpkin Pie Ingredients

1 (8-ounce) package cream cheese, softened 2 cups canned pumpkin, mashed 1 cup sugar 1/4 teaspoon salt 1 egg plus 2 egg yolks, slightly beaten 1 cup half-and-half 1/4 cup (1/2 stick) melted butter 1 teaspoon vanilla extract 1/2 teaspoon ground cinnamon 1/4 teaspoon ground ginger, optional 1 piece pre-made pie dough Whipped cream, for topping

Directions Preheat the oven to 350 degrees F.

Place 1 piece of pre-made pie dough down into a (9-inch) pie pan and press down along the bottom and all sides. Pinch and crimp the edges together to make a pretty pattern. Put the pie shell back into the freezer for 1 hour to firm up. Fit a piece of aluminum foil to cover the inside of the shell completely. Fill the shell up to the edges with pie weights or dried beans (about 2 pounds) and place it in the oven. Bake for 10 minutes, remove the foil and pie weights and bake for another 10 minutes or until the crust is dried out and beginning to color.

For the filling, in a large mixing bowl, beat the cream cheese with a hand mixer. Add the pumpkin and beat until combined. Add the sugar and salt, and beat until combined. Add the eggs mixed with the yolks, half-andhalf, and melted butter, and beat until combined. Finally, add the vanilla, cinnamon, and ginger, if using, and beat until incorporated.

Pumpkin Cheese Cake Ingredients

Pecan Pie Ingredients 

1 cup Karo® Light OR Dark Corn Syrup  3 eggs  1 cup sugar  2 tablespoons butter, melted  1 teaspoon Spice Islands® Pure Vanilla Extract  1-1/2 cups (6 ounces) pecans 1 (9-inch) unbaked OR frozen** deep -dish pie crust

Directions 1. Preheat oven to 350°F. 2. Mix corn syrup, eggs, sugar, butter and vanilla using a spoon. Stir in pecans. Pour filling into pie crust.

3. Bake on center rack of oven for 60 to 70 minutes (see tips for doneness, below). Cool for 2 hours on wire rack before serving. **To use prepared frozen pie crust: Place cookie sheet in oven and preheat oven as directed.

Pour filling into frozen crust and bake on preheated cookie sheet.

Page 74 E The Magazine for Today’s Female Executive

Crust: 1 3/4 cups graham cracker crumbs 3 tablespoons light brown sugar 1/2 teaspoon ground cinnamon 1 stick melted salted butter Filling: 3 (8-ounce) packages cream cheese, at room temperature 1 (15-ounce) can pureed pumpkin 3 eggs plus 1 egg yolk 1/4 cup sour cream 1 1/2 cups sugar 1/2 teaspoon ground cinnamon 1/8 teaspoon fresh ground nutmeg 1/8 teaspoon ground cloves

Directions Preheat oven to 350 degrees F. For crust: In medium bowl, combine crumbs, sugar and cinnamon. Add melted butter. Press down flat into a 9-inch springform pan.

Set aside.

For filling: Beat cream cheese until smooth. Add pumpkin puree, eggs, egg yolk, sour cream, sugar and the spices. Add flour and vanilla. Beat together until well combined.

Pour into crust. Spread out evenly and place in oven for 1 hour. Remove from the oven and let sit for 15 minutes. Cover with plastic wrap and refrigerate for 4 hours.

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Gluten-Free Vegetables

Stuffed Winter Squash Ingredients 3/4 lb. ground turkey (95 percent lean) 3 Tbs. olive oil 4 cloves garlic, minced (4 tsp.), divided ¾ cup of chopped tomatoes 4 acorn squash, halved and seeded 1/8 tsp. cayenne, plus more for sprinkling squash 1/8 tsp. cumin 3 ½ oz feta cheese 1 ½ oz toasted pine nuts small bunch chives, snipped 1 red pepper, chopped 1/3 cup quinoa ( make sure to rinse quinoa well before cooking)

Candied Beets Beets are a great source of folate, iron, B complex, vitamin A & C, beta-carotene, magnesium and potassium. Beets have a natural sweetness to them making them perfect as an additive to side dishes and salads.

Ingredients 3 tablespoons dark brown sugar 2 tablespoons orange juice 1 tablespoon unsalted butter 1/4 teaspoon salt 1/4 teaspoon freshly ground pepper 3 cups pealed & steamed cubed beets, 1/2- to 1-inch cubes ½ cup chopped walnuts

Endive & Red Cabbage Salad w/Feta Endive is a lettuce that most people do not utilize enough. This cool weather leafy green is most notably known for its high quantities of vitamin K per serving which the body needs to coagulate the blood. It is also high in vitamin A for eye health, the phytonutrient kaempferol, which is being studied for ovarian cancer cell inhibition.

Red cabbage has ten times more vitamin A than green cabbage because of the dark pigments involved. It also contains two very important phytonutrients that are essential to eye health and preventing macular degeneration, lutein and zeaxanthin.

Preparation Preheat oven to 400. Place cut squash face down in a 9×13 casserole dish and bake until tender, 35 to 40 minutes.

Boil water and prepare quinoa following directions on box Heat oil in pan on medium heat. Add cut tomatoes and garlic until soft and then add ground turkey, a pinch of cayenne, cumin and 1 teaspoon salt. Cook, stirring frequently, until browned. Transfer to bowl and cover.

Scrape out baked squashes, forming 1/4 inch thick bowls. Combine squash with meat mixture, quinoa, pinenuts, feta cheese and chives. Divide among squash halves, and return to the oven. Bake until warmed through and tops are browned. 12 to 14 minutes.

Combine brown sugar, orange juice, butter, salt and pepper in a large nonstick skillet. Cook over medium heat until the sugar and butter are melted and starting to bubble. Stir in beets and walnuts and cook until most of the liquid has evaporated and the beets are coated with glaze, 6 to 8 minutes. Serve hot or warm.

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Ingredients 2-4 cups endive 2-4 cups red cabbage ½ cup of feta 2 stalks of celery ¼ cup of finely chopped walnuts A few dashes of salt and pepper 2 tbsp of lemon juice 5 tbsp of extra virgin olive oil 2 tbsp of red wine vinegar This is made to order depending on how many people are eating. Combine equal amounts of endive and red cabbage.

E The Magazine for Today’s Female Executive Page 75

Thanksgiving Sides and Vegetables Gluten-Free Desserts

Apple Crisp For the filling: 6 medium apples, peeled, cored, and diced 1 teaspoon cinnamon 2 tablespoons raw honey 1 teaspoon lemon juice

For the topping: 1/2 cup almond flour 1/2 cup certified gluten-free whole oats 1/4 teaspoon salt 1 teaspoon cinnamon 1/4 cup walnuts, chopped 1/4 cup raw honey 3 tablespoons unsalted butter

Preperation

Preheat oven to 375 degrees In a medium bowl, combine the apples, 1 teaspoon cinnamon, 2 tablespoons honey, and lemon juice. Stir together until apples are coated evenly. In a separate bowl, whisk together the almond flour, oats, salt, remaining cinnamon, and pecans. Use a fork or your fingers (it's messy, but effective) to mix in the remaining honey and butter, until the topping has a crumbly consistency. Arrange the apples into a 9-inch pie dish or baking dish. Cover with the crumble topping.

Bake for 30 to 35 minutes, or until the top is golden brown. Remove from the oven and cool for 5 to 10 minutes.

Apple crisp is best served immediately, when it's warm. It can also be served at room temperature. Store, covered, in the refrigerator up to four days.

Pumpkin Ravioli .Filling 1 Hard Squash Butternut Olive Oil Salt Nutmeg Parmesan Cheese Grated 2 Tblsp mascarpone cheese

Yield: 4 portions Ingredients Amounts  

Pasta Dough



1 ½ Cups Semolina Flour Fine Grind 1 ½ Cups All Purpose Flour ½ tsp Kosher Salt 3 Eggs XL 2 Tblsp Olive Oil Filling, Peel and seed squash cut up into med size cubes toss in 2 Tblsp of Olive oil lay out on a sheet pan and roast at 300 till very soft. Pass cooked squash thru a food mill, grind into a mixer on low add mascarpone cheese Parm cheese and mix add nutmeg and salt to taste and let cool.

Pasta dough, sift the semolina flour, salt and AP flour into a bowl, make a well in the center in a separate bowl whisk the 3 eggs till blended. Add olive oil and eggs to center of the well and with your hands mix until the dough well blended, let rest for 30 min Assembly, Rough dough into thin strips using a pasta rolling machine put filling into pastry bag and pipe 2oz of filling about 1 inch apart egg wash the edges of the pasta and between each filling cover with another layer of dough and cut with a ravioli cutter let rest for 30 min.

Page 76 E The Magazine for Today’s Female Executive

Carribean Lobster Paella

                 

Garlic cloves, coarsely chopped 3 ea.

Sweet onion, cut into large dice 1 ea.

Celery rib, including leaves, chopped 1 ea.

Poblano pepper, large, split, 1 ea. seeded and ripped coarsely Chouriço 4 oz.

Bay leaves 2 ea.

Tomatoes, ripe, diced, or 3 ea.

2 cups/473 ml diced canned tomatoes Saffron threads ½ tsp.

Risotto, parcooked 2/3 cup or other short-grain rice Caribbean lobsters, (1 ½ lb.)

2 ea. still squirming Oranges, juice of 2 ea.

Fish or lobster stock, ½ cup or low-sodium natural clam juice Mussels, rinsed and debearded ½ lb.

Sea salt Ground black pepper Olive oil, as needed

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Method

1. Preheat your oven (or smoker) to 500°F/260° C, or its highest level.

2. In a wide, metal pan, place ¼-cup of olive oil, the garlic, onion, and celery.

Put it in the oven and let cook, stirring occasionally, until the onion softens, 8 minutes. Add the green pepper.

Cook for about 5 minutes, until the color brightens and they turn a bit brown.

Chorizo & Sweet Potato Hash

3. Add chouriço, bay leaves, tomatoes, and saffron. Cook for 20 to 30 minutes, simmering Ingredients: the “sauce” in the oven. Add 1 lb Chorizo (small dice) 2 Large Sweet Potatoes (small dice) the risotto and stir.

4. Split the lobster from head to tail. Scrape the entrails out of the body and head cavities.

Clean the vein in the tail.

Crack the claws with the back of a French knife or whack with a meat mallet. (This permits the claw meat to cook in approximately the same time as the tail.) Add the orange juice and stock to the sauce.

Place the lobster halves on the sauce, spooning some onto all parts of the lobster.

5. Back to the forno. Cook for 10 to 20 minutes, then add the mussels. Cook for about as long again. When it is done, the lobster tail meat will be firm (not dry—that’s why you spooned the sauce over it).

The mussels will be open and the rice cooked through. Add salt and pepper to finish. The chouriço and the natural brininess of the mussel and lobster juice add salt; do taste before you salt.

6. Serve in the casserole dish with big spoons, claw crackers and picks.

1 Large Red Pepper (small dice) 1 Honey Crisp Apple (1/8” x 2” strips) 1 tbs Minced Garlic 1 Red Onion or Spanish Onion (small dice) 2 Tomatillo (small dice) 1/3 Cup Grated Parmesan TT Salt TT Pepper 2 Oz Oil 2 tbs Unsalted Butter 4 Oz White Cooking Wine Mascarpone Cheese Cooking Instructions: Put a large sauté pan on high heat and let pan get hot. Add oil to pan and let oil get hot. Add your small dice Chorizo and render down the fat aprox 2 minutes. Add the Sweet Potato and let cook for an additional 3 minutes, tossing the mixture about every 30 seconds. Add your small dice Red Pepper and continue on high heat for an additional 2 minutes again tossing every 30 seconds. Add your Onion and Garlic and cook down until onion becomes slightly translucent. Add your Tomatillo and White Wine to deglaze the pan. Once wine is reduced to 1/3 add your butter and mix well tossing until melted. Add your Parmesan by half until you have it at a consistency of your liking and serve. After Plating take about 1 tablespoon of mascarpone per plate and Garnish with a cannel on top of hash. **This Recipe can also be made into a stuffing by adding some Rosemary, Oregano, Thyme and some large dice day old bread at the very end and then baked for about 6 minutes at 400 degrees

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Brussels Sprouts

.

Ingredients 1 1/2 pounds Brussels sprouts 3 tablespoons good olive oil 3/4 teaspoon kosher salt 1/2 teaspoon freshly ground black pepper Read more at: http:// www.foodnetwork.com/ recipes/ina-garten/roastedbrussels-sprouts-recipe2.html? oc=linkback .

Directions Preheat oven to 400 degrees F. Cut off the brown ends of the Brussels sprouts and pull off any yellow outer leaves. Mix them in a bowl with the olive oil, salt and pepper. Pour them on a sheet pan and roast for 35 to 40 minutes, until crisp on the outside and tender on the inside. Shake the pan from time to time to brown the sprouts evenly. Sprinkle with more kosher salt ( I like these salty like French fries), and serve immediately.

1999, The Barefoot Contessa Cookbook, All Rights Reserved

E The Magazine for Today’s Female Executive Page 77

Thanksgiving Sides and Vegetables Co

Carrot and Ginger Rice with Mint .

Yields: 4–6 servings This is a good example of how easy it is to take a basic concept and turn it into something unique simply by changing the base ingredients. Rather than simply having white rice cooked in water or stock, I’ve used aromatic jasmine rice and infused it with Ginger essential oil.

Ingredients: 1 tablespoon olive oil 1 cup jasmine rice 1 1/4 teaspoons kosher salt 2 cups carrot juice 5 drops dōTERRA Ginger essential oil 1 tablespoon finely chopped fresh mint

Glazed Spicy Sweet Potatoes

1. Preheat oven to 425 degrees (400 convection).

Yield: 4 Servings

2. Coat large baking dish or roasting pan with oil.

This side dish adds a vibrant, tropical flavor to any meal.

Ingredients:     

Directions 1.Preheat oven to 350 degrees Fahrenheit (325 convection).

2. Heat a 1- or 2-quart saucepan over high heat until the heat can be felt radiating from the surface of the pan when your hand is held about 6 inches above the bottom of the pan.

3. Add olive oil to the pan and tilt the pan to coat evenly.

4. Add rice and salt; stir frequently to keep from burning. When rice starts to turn opaque, remove pan from heat and gradually add carrot juice.

5. Add Ginger essential oil and place lid on the pan (or cover tightly with foil if a lid isn’t available) and place in the preheated oven; bake for 30 minutes.

6. Remove from the oven and let sit covered for 10 minutes.

7. Remove cover and fluff rice with a fork.

8. Stir in the chopped fresh mint and serve hot.

Directions

.

.

 





4 tablespoons butter, melted 4 tablespoons honey Juice of 1 lime 2 teaspoons ground allspice 8 drops dōTERRA Cinnamon Bark essential oil 5 drops dōTERRA Ginger essential oil 2 pounds orangefleshed sweet potatoes, peeled and cut into 1/2-inch thick slices Kosher salt and freshly ground black pepper to taste Fresh thyme sprigs for garnish (optional)

Note: The sweet potatoes can be prepared in advance and then reheated in the oven to heat through.

3. In large bowl, stir butter, honey, lime juice, allspice, and Cinnamon and Ginger oils together until blended.

4. Add sweet potato slices and toss to coat before placing on baking pan in a single layer. Note: If a bowl large enough to mix everything together isn’t available, place the potatoes on the baking pan and pour the glaze over the potatoes, tossing on the pan to coat as evenly as possible.

5. Arrange the slices in a single layer in prepared dish or pan.

6. Season potatoes with salt and pepper.

7. Bake the sweet potatoes for 10 minutes and then stir to coat with glaze.

8. Continue baking another 10– 15 minutes or until tender and slightly caramelized.

9. Transfer to bowl and garnish with fresh thyme leaves, if desired.

To purchase the doTERRA essential oils in these recipes, please contact: B.J. Miller email consultbj1@aol.com Phone 323.209.8130 http://www.mydoterra.com/bjmiller

Page 78 E The Magazine for Today’s Female Executive

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sauce mixture and simmer for a couple of minutes uncovered to reduce the sauce. Transfer the beans to a serving dish and pour the sauce over them.

ontinued...

Macaroni & Cheese

.

Ingredients 1/2 pound elbow macaroni 3 tablespoons butter 3 tablespoons flour 1 tablespoon powdered mustard 3 cups milk 1/2 cup yellow onion, finely diced 1 bay leaf 1/2 teaspoon paprika 1 large egg 12 ounces sharp cheddar, shredded 1 teaspoon kosher salt Fresh black pepper Topping: 3 tablespoons butter 1 cup panko bread crumbs

Directions

Preheat oven to 350 degrees F. In a large pot of boiling, salted water cook the pasta to al dente.

While the pasta is cooking, in a separate pot, melt the butter. Whisk in the flour and mustard and keep it moving for about five minutes. Make sure it's free of lumps. Stir in the milk, onion, bay leaf, and paprika. Simmer for ten minutes and remove the bay leaf.

Temper in the egg. Stir in 3/4 of the cheese. Season with salt and pepper.

Fold the macaroni into the mix and pour into a 2-quart casserole dish. Top with remaining cheese.

Melt the butter in a saute pan and toss the bread crumbs to coat. Top the macaroni with the bread crumbs. Bake for 30 minutes. Remove from oven and rest for five minutes before serving.

String Beans Ingredients 1 pound fresh green beans, trimmed 3 tablespoons light soy sauce 1 tablespoon balsamic vinegar 1 teaspoon white sugar 2 tablespoons sesame oil 2 teaspoons minced garlic

Directions 1. Place the green beans in

a large saucepan or pot with one inch of water.

You may place them in a

steamer insert if you have one. Bring to a boil, cover and cook for 5 minutes, they should still be firm and bright green.

2. In a small bowl, stir together the soy sauce, balsamic vinegar and sugar; set aside.

3. Heat the sesame oil in a large skillet over medium heat. Add garlic and cook until starting to brown. Add the green beans and stir to coat with the oil. Stir in the soy

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cranberry Sauce

..

Directions Empty a 12-ounce bag of fresh or frozen cranberries into a saucepan and transfer 1/2 cup to a small bowl. Add 1 cup sugar, 1 strip orange or lemon zest and 2 tablespoons water to the pan and cook over low heat, stirring occasionally, until the sugar dissolves and the cranberries are soft, about 10 minutes. Increase the heat to medium and cook until the cranberries burst, about 12 minutes. Reduce the heat to low and stir in the reserved cranberries.

Add sugar, salt and pepper to taste and cool to room temperature before serving.

Read more at: http:// www.foodnetwork.com/recipes/ food-network-kitchens/perfectcranberry-sauce-recipe.html? oc=linkback

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Feng Shui for Harmonious Holiday Gatherings Dr. Janet Woods

Social gathering during the holidays can create some of the most memorable times of the year for friends and family. Whether it is an intimate lunch for two, or a huge traditional family sit down dinner.

To make this event truly special consider using the Art of Placement, known as Feng Shui. Using this Asian principle will support you in creating an environment where your friends and loved ones can sit, and really savor the love you have put into your holiday celebration.

Feng Shui, The Art of Placement is a Chinese philosophical system of harmonizing everyone with the surrounding environment. Your environment impacts you on many levels. Using the art of Page 82 E The Magazine for Today’s Female Executive

Feng Shui allows you to create harmony in your home and bring peace to social gatherings.

Psychologists have documented that by decorating our home and planning celebrations, you create feelings of happiness that increase our endorphins and trigger serotonin in the brain. Serotonin is known as the “feel good” hormone.

It Starts with the Table A round table is the best shape when planning a dinner party for a group of people. It means everyone is equal and able to Subscription link www.female-exec.com/s.html

allow easy access to all chairs around the table.

It is better to use a fabric tablecloth because it is warm, soft and tactile.

This helps people to feel comfortable and relaxed. This also represents a special event to many people. Keep the fabric fairly plain and choose a white, ivory or pastel color. Light colors will open the heart and bring warmth to the table.

Be careful with the color red when using a tablecloth. Red has been know to agitate and over stimulate certain individuals, and is the color we use in stop signs. It is best used as an accent color, or a pop of color to add a little drama.

Try to avoid strongly contrasting stripes, checks or jarring abstract designs that can also agitate some individuals on a subconscious level.

In restaurants contrasting patterns and checked tablecloths are use to make you eat faster. That is not what you want for your guest. You want them to linger and enjoy the wonderful meal you have taken time and energy to create just for them.

Using fabric tablecloths softens the edges of sharp corners. if you need to use a rectangular table, the softness of a tablecloth helps the conversation to flow freely, and keeps the energy flowing gently throughout participate, with no one person dominating the celebration. There will be lots of movement so conversation will flow smoothly creating an atmosphere of connectivity.

Your dinner table is the focal point of the meal. Place your dinner table in the middle of the room, which allows energy to flow throughout the room, and openness.

You will need to remove any furniture pieces that are not being used that day. So if you have a display hutch or buffet you will not be using, get it out of the way. This will create more energy in the room and Subscription link www.female-exec.com/s.html

the room.

Table Top Decor Your table decor needs to be the brightest thing in the room to create a focal point and prevent dinner conversations from splintering off.

Start with a round or octagon mirror in the center of the table. In Feng Shui mirrors are used to double the energy and intensity of a space.

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You can also add a mirror to the wall in the dining room. If you hang the mirror so it reflects an outside view of a garden or beautiful landscape, bring that into the dining area uplifts the energy of your celebration.

Lighting plays a key role in creating a nurturing environment. Candle light is the easiest way to set the tone of a party.

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Place pillar candles or tea lights at varying heights to enhance the ambiance of the meal.

Whenever you light a candle it will become a focal point and draw everyone a little bit closer. Make sure that they are not too tall, so that they do not create divisions between dinner guests. I do not recommend scented candles at the

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dining table. You want the food to simulate the appetites of your guests. Maintain harmony by balancing active and contrasting colors in your decorating. Be careful not to have too many decorations so that the eye, mind and senses are not over-stimulated.

You will want to invite an even number of guests, so that everyone has someone to converse with. Be sure to keep the lights low and soft, and decorate with soothing earth tones like orange, gold, green and brown for Thanksgiving, and for the December festivities use lots of whites, gold, silver, and the last trend, copper.

For Thanksgiving, you can incorporate a centrepiece of orange flowers to encourage conversation, or display vegetables, such as pumpkins, gourds, and cranberries to symbolize good health and longevity. You can also use Ivy in your arrangement as it symbolizes fidelity.

For the Month of December when celebrating Hanukah use glass beads, the color silver, cobalt blue and white. For Christmas add pine cones which in Feng Shui are symbolic of friendship, and poinsettia flowers in red, pink or white. It is also fun to add tree ornaments as decoration to your table top.

Another popular celebration is Kwanzaa.This is when you can use lots of yellow flowers,

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red napkins or candles as accents, and soft greenery as part of your table top dĂŠcor.

Avoid using holly and pine tree branches on dinner table, as people will subconsciously 'flinch' from the sharp edges and prickly points from these seasonal trees and bushes. I know pine branches are used quite a bit in floral dĂŠcor.

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They may also contribute to sharp tongues and arguments at the celebration.

The Unseen Focal Point Music is a focal point that can set the tone for your celebration. It is a vibrational key that unlocks the senses. Make sure your choice of music is lively and happy. Use music without words. There are plenty of conversations going on, so music with words can be distracting, if you are not dancing.

Use classical, jazz or piano music, which has been known to clear the mind, and energy of a space.

Be sure that the volume is not so loud that people have to talk over it.

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Harmonious Seating Holidays are a time when loved ones gather to share their lives and a meal. There is also the possibility of unfinished emotional issues and negative memories between people that can derail a perfectly good celebration. Using the Art of Placement can help you to bypass these unpleasant situations and bring harmony to the dinner table. By using some key placement rules you can use seating arrangements to put people in their best power positions.

Rule Number One: Do Not put the husband at one end of the table and the wife at the other. This is called the head Subscription link www.female-exec.com/s.html

the room without having to turn their heads.

This is called the “Command Position”. This position is the furthest position away from the door and is supported by the back of a wall. If there are two or more entryways, the focus should be on the doorway most used by

your guests.

Rule Number Three Do not place unfriendly guest across form each other. This is known as the “Conflict Position. At this position the guest is constantly staring into the energy field of the person and begins to remember all the reasons they dislike them.

To avoid this issue, position guests who are unfriendly on the same side of the table, and place a person or two in between them. When they are separated and on the same side, it takes more energy to start a fight.

Rule Number Four Be sure to support new guests and the vulnerable people at the celebration by seating them with a solid wall behind them. The solid wall represents support and a feeling of belonging.

This is how we want all of our guests to feel.

Rule Number Five

and the tail position. On a subconscious level this is a position of conflict and can lead to tension for your guests. This is as if they are both firmly on opposite sides. It may look good at the movies, but does not work in real life.

Proper placement would be for one partner to sit at the top of the table and the other to sit to the right or left of the other partner. This shows the guests there is unity and collaboration in the relationship.

Rule Number Two: The hosts should be facing the entryway to the room. This enables them to see people entering Subscription link www.female-exec.com/s.html

It is very important when planning your celebration to use comfortable chairs. Wrought iron chairs may look beautiful but they are not very practical. Spending several hours seated at a table requires plenty of cushions. You may want to use chairs that have some cushion, or have fabric covers. Fabric implies softness and formality. If seating people of varying ages make sure that the children have the less comfortable chairs and that the adults get the most comfortable ones.

In Conclusion Using Feng Shui, the Art of Placement is a natural, holistic and intuitive way to celebrate the upcoming holidays. When you take the time and energy to create an environment that feeds the soul, nurtures the senses and creates harmony, you create lasting memories and joy for your loved one and guests.

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www.khanacademy.org

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www.khanacademy.org

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Franchising Pit Falls Women Need to Avoid And the Best Franchises for November; The Season of Thanksgiving.

David Goodman, President of Franchise Biz Consulting, LLC

Welcome to Franchise Forum. My name is David Goodman. I am the President /CEO of Franchise Biz Consulting. As a short re-cap; I have been in a variety of very successful business enterprises for close to 50 years. I have held or currently hold: RE, Life-Health, Executive Recruiter, Investment Banker and Food Preparation. Not a business licenses. I have a degree in Allied Health and was the Charge Nurse for a very large and prestigious hospital in Philadelphia. I, also, have the distinction of owning the #1 Dunkin’ Donut Shop in the country; I accomplished that by astute and “out-of-thebox” marketing techniques that I learned during my progression through the ranks of the Good-OldBoys Club” that dominated the business world of yesteryear. But enough about me, let’s talk

about Franchising.

Pitfall #1 Don’t Get Over Whelmed.

Franchising can be the fastest, safest, and most financially rewarding way to covet the American Dream. But how can that be true? Here is the answer, pure and simple. Government statistics stated that almost 72% of the working population of this country would like to work to fulfill their own dreams and not someone else’s. I suspect women play an even larger part in those numbers, simply because there seems to be a huge gap between what their male counter- parts command for a salary and what the average female executive brings home. In an article I found on Google, “The Simple Truth about the Gender Pay Gap (Fall 2014)”,

Catherine Hill, Ph.D., it stated, “On average women get 78% of what men get for doing the same job!

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Minorities may experience even worse gender gap non-uniformity…” Here comes my silver bullet for women, to sum it up in one word, “Franchising”. Do not succumb to Pitfall Number One which is, feeling that it would be too overwhelming to own your own business and then put the concept on the back burner or worse yet, on your wish list. Franchising, very eloquently, takes the guesswork out of the, Who, What, When, Where, Why, of starting your own money making machine. Want to own your own money making machine instead of being your boss’s personal printing press? Then take that first step.

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I recently spoke to a woman who did not have a lot of money or experience in much of anything but she loved pets. Let’s call her Josephine ( Josephine, Napoleon Bonaparte’s first wife loved her female pet orangutan. It is said that the simian was dressed up and ate the table, like a member of the family!). Now, Josephine had a ton of drive and determination. She was able to have her children finance her into a very unique Pet Motel Business. This business was very simple. All she had to do was find, kind, and responsible pet loving, people who would bring a pet into their homes while the owners went on vacation. This is a perfect business for a pet lover. It was perfect for Josephine.

Pitfall #2 Stop Wishing for It. I heard an old saying when I was about 20 years old, “One very rarely gets what one wishes for but one always gets what one expects!” That has stuck with me for almost 50 years and has really been the impetus behind my success. Simply broken down, it means when you wish for something you are relying on someone or something else to fulfill that action. However, when you expect something you typically make it

happen by relying on yourself.

Do not be daunted by Pitfall Number Two. The underlying behavior or theme is self confidence breeds success.

I read an article or heard the story (at my age it is sometimes difficult to discern which) about a now billionaire Hollywood Subscription link www.female-exec.com/s.html

producer whose parents gave him/her a movie camera at the age of 10. He/she took movies of everything and anything. Of course it had to be extremely difficult for the parents to, time and time again, watch these child driven movies about of every topic from butterfly catching to an inside the bus view, of a school bus pulling away from the bus stop. But the parents constantly praised the child, no matter what.

That helped to build up the confidence for this now Hollywood film making mogul. Did he/she have more abilities than others entering the field? Perhaps, or perhaps not, however, I will bet dollars to donuts or in this case hot buttered popcorn to caramel corn, that he/she felt like he/she could conquer the world… and he/she did! Franchising gives you the edge, the

You are not reinventing the wheel. You simply follow the system that has proven, via its history, to be successful and you will have the upmost opportunity to duplicate that winning pattern. self confidence to start the ball rolling.

I had the dubious pleasure of working with a woman whose husband was unemployed and had been for a few years. She knew she was stuck with a dead end job and her husband did not show much promise with landing a job any time soon. She wanted to give herself and her family a future. She came to me. After simply feeding her and her husband’s criteria and financial parameters into my proprietary computer generated software program, I was able to help her and her husband find a new concept in the retail food industry that has been very successful in Europe.

However, it has just been introduced into this country! It should help revolutionize a certain segment of the fast food industry. And my clients will have virtually the first one the West Coast! It

could be the magic pill for all their financial concerns.

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Pitfall #3 Don’t do it alone!

Franchising can be very complicated or very simple, similar to buying a home. Do not fall prey to Pitfall Number Three. Very few people would ever think of seeing a home for sale sign and then knocking on the door for more information. Appearing at the door and announcing that they would like to see what’s inside! Of course the obvious problem is one of safety and protection for both, the prospective buyer and seller. But once again, there is another problem not as obvious to the buyer. The dynamics are such that the seller’s main focus is to sell that home. The seller doesn’t really care if it is right for the buyer. The buyer has very little safeguards. He/she will not know if: the neighborhood has kids the buyer’s age, whether the addition had

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been built according to code, the structure of the school system, the school bussing situation, near public transportation, restaurants, shopping, community pool availability, any peculiarities of the community such as (a PUD), etc.

Franchises work in the identical manner. If you search for yourself, you could end up spending an inordinate amount of time and money, only to find out that the territory is not available or worse yet, you enter into a franchise that is simply not suited for you!

I worked with a candidate who wanted a Home Health Care Franchise. She theorized that the industry was going to take off. She did research and learned that approximately 10,000 people turn 65 every day! And this should continue for another 20 years. To her, this was a natural winner. She wanted to be a part of this burgeoning growth industry. The expense was not that great, about 75K and some of that could be financed. She was all in. Fortunately she spoke to me before taking

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the plunge. After an in depth study of her temperament, personality, in addition to her needs, wants, desires, skill set and financial capabilities, I learned that she was not at all happy being around old people who were soon to be in hospice.

Instead, I showed her a decorating business that fit her like the placing of the last piece to a complicated jigsaw puzzle. This business was female friendly and it: was low cost, no royalties, home based, no inventory or stock to keep, best discounts for name brand products, very flexible and family friendly hours, recession resistant, quick ROI, brand name recognition, etc. Always ask for help from a professional. It shouldn’t cost you any more in the short run and in the long run it could save you from entering into a horrible mistake.

Pitfall #4 Don’t Let Lack of Fund Discourage You. Here is a tricky topic. Pitfall Number Four of course, in order to buy a franchise, you are going to need some dollars to start. There are franchises for $20k and others for much more. That is the bad news, now the good news. There is actually no scale that dictates or can accurately predict suc-

I have seen people who start out on a shoe string and hit a business niche that sets them up for the rest of their lives. Of course, I see others who spend a huge

cess based on the amount of money you start with.

amount of money and they simply carve out a steady but mediocre business. A lot of that has to do with finding the correct consultant who has been in the business world and knows the trends and ebb and flow of business.

For the sake of time, I am simply going to note all the different opportunities that are the, somewhat, conventional forms of funding. Then I will simply mention my favorite of the out-of the-box, funding magic. SBA and preferred lender programs, 401K and IRA rollover’s, unsecured lines of credit-up to $150K, securities based loans, short term unsecured loans, merchant cash advances, and equipment leasing. Now, the one I am partial to; Family help or partnership is my favorite.

Quite often a son or daughter, father, mother, or grandparent will help a family member secure a strong hold on a business which will alleviate financial strain for the rest of the family when that member either lives past his/her money or simply cannot financially sustain themselves. I

can remember my son calling me on the phone and telling me that he has it all figured out. When I am ready, he will find me the best and least expensive elder care facility. I told him, “Don’t worry, I already had it figured out.”

He said, “Awesome, what’s your plan, Dad?” I said, “I am coming to live with you!” The silence on the other end of the phone was deafening.

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E The Magazine for Today’s Female Executive Page 93

The Ideal Franchises for November This is the time of y

that theme I have

This is The Decorating Season At the core of the Gotcha Covered franchise opportunity lie compelling financial fundamentals and a uniquely flexible lifestyle.

Low startup expenses and no inventory, receivables or bad debt, combined with high transaction amounts, high margins and minimal overhead, provide our franchisees with the ability to create extraordinary bottom lines within a surprisingly short timeframe.

Gotcha Covered becomes even more enticing when you consider the lifestyle options of our model.

Across our system, our franchisees operate in multiple flavors: single owner-operators (main or secondary source of income), spouses and/or family members working together, an executive model with staff and sales associates, and the fully evolved model of our system - retail locations with signage, dedicated business hours and full-time staff. Our franchisees can be what they want to be within our system, and we support whatever lifestyle goals they have.

Gotcha Covered franchisees focus on selling inhome and commercial window fashions to the general public using proprietary graphic software. They go into customer’s homes or offices and use a laptop to show the client a virtual picture of what the window treatment will look like once applied while pricing the treatment instantaneously. This gives you an OVERWHELMING advantage over competition. Gotcha Covered brings design solutions to life, versus merely having to imagine what they will look like.

Coupled equally.with exemplary training and support, no design experience is needed to enter this highly lucrative business. Men and woman excel equally.

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House Guests this Time of Year Can Leave a Mess!

Maid Brigade, Inc. is a professional home cleaning service with a focus on providing long term regular service to our clients. Maid Brigade is the first in the industry to offer a Green Cleaning system. All of our franchisees are certified to use this system. Cleaning green protects the health of our customers, and employees but most importantly, it protects the environment. We offer customized exclusive territories across the country and will tailor a market size to best suit your needs. Maid Brigade is ranked as a "World-class Franchise"the most prestigious award in franchising? Last year, over 94% of Maid Brigade franchisees rated the overall quality of Maid Brigade as good, very good or excellent. Our culture is based on integrity and strong positive relationships with everyone throughout the Maid Brigade organization.

Our two different offerings are customized to the investment of skill levels of potential franchisees.

Our National Sales Center will respond to your phone calls during, before, and after regular business hours. The staff is carefully trained to provide estimates and schedule service appointments. This allows the franchisee to focus on team building and customer retention.

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year of Thanksgiving. Keeping in cadence with e selected the ideal franchises for November..

Franchise Biz Consulting, LLC

David Goodman Office 818 578 8706 Cell 856 287 0303

Either Going to Visit Family or not Having Your Pet Underfoot.

Love your dog? Thought of putting him a cage for a week or two upsetting? Now you don't have to. Introducing the #1 pet lodging alternative and the most unique pet franchise in the industry. Your cherished pet is cared for in a pre-screened private home by dog lovers. The business model has you/and or your staff providing round trip pick-up and delivery. Finally...loving pet care with no cages or kennels. Enjoy vacations and business trips without guilt.

Low investment and exceptionally high returns. Easy to run. Simple to manage. And if you love animals...the perfect pet franchise.

It's peace of mind for you and a "home environment" for that special member of the family.

Some of these franchises are not available in all states. This is not a solicitation to buy or sell.

In summary, I very recently went to a meeting with a group of highly credible and credentialed financial planners.

Their message was, “If you invest in the stock market, you are better off doing it through a professional.” I would simply reiterate, “Working with a professional franchise consultant, alleviates the waste of, time, money, and angina”.

Save the indigestion for after the turkey, giblets and aunt Bertha’s pound cake!

Happy Thanksgiving Everyone!

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Email : david@franchisebizconsulting.com Webite: www.franchisebizconsulting.com If you are truly serious about taking the control of your life away from others and finally seizing the reigns of your own destiny, please call me.

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BLACK COYOTE WIN

Our Family History my parents were born in Michoacan, Mexico. My father was 16 years old when he first came to America. He settled in a labor camp in Calistoga, Napa Valley. There he began

He fell in love with the vines. Soon after working in the vineyards in 1968.

his arrival, he was put in charge of a crew of men that consisted of my grandfather, cousins and uncles. My father was the oldest of 13 children and it was his responsibility to help support the family.

He married my mother when she was 16 years old in 1970 and brought her to America

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a year later. She helped my father work in the vineyards and cooked for the entire crew of 12 -14 men every day. My mother admits she did not know how to cook well and had to learn very quickly. She had none of the same ingredients that were available in Mexico, so she learned to cook using new food sources.

I started working when I was eight years old and never stopped. My family launched three companies that I helped to run and manage in my teenage years.

Through the first company, we farmed and sold grapes to local wineries.

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NES

BLACK COYOTE CHATEAU WINERY 2400 North Third Ave. Napa, CA 94558 T: 707.252.2292 F: 707.259.5395 blackcoyotewines.com

The second was a vineyard management company. Landowners hired us to farm and develop vineyards on their property. Finally, the third — my very favorite — was the winery.

In 1997 my sister, Lorena, married a winemaker and my father gave them grapes to make their own wine as long as they also made wine

I was 19 when my father put me in charge of the winery. I took classes at night and worked during the day. I signed up with for our family wine brand.

industry membership organizations to meet people so I could ask them how to build a successful winery.

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I had an overwhelming response from people who wanted our family to succeed. There were a few negative remarks here and there, but I never minded them and focused on the future growth of our family business.

What I envisioned for our family’s winery was something that had never been done before.

To honor the history and heritage of our family and many

others who work the vineyard land today. Because of the hands and labor of the Mexican men and women, fine wine is produced to enhance the culinary experience. They work in the intolerable heat and freezing temperatures every season. It was important to honor the workers in our family winery

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A year later I was asked to join Black Coyote as a partner. I own 51% of the company now. Black Coyote Wine Brand interested me because it was founded by one of the first

African Americans to produce ultra-premium wine in the country.

I became a

single mother when I was 24 years old and my daughter Jocelyn was three. She is learning the wine business, although she has been very clear that she does not want to work in the wine business. I respect her choices. She is now 15 and is planning to attend UCLA in two years.

Vanessa Robledo, CEO Biography

Vanessa Robledo is CEO and Majority Owner of Black Coyote Wines in Napa Valley. In the six years since she took over the reins, Vanessa has established Black Coyote Wines as a multicultural wine brand with national distribution in 18 states. She has increased direct consumer and wine club sales 100 fold.

Her Black Coyote Reserve Cabernet Sauvignon has a stunning record of consistent excellence among critics. The 2007 Black Coyote Reserve Cabernet received 97 points from Wine Enthusiast Magazine and was selected as one of the “Top 100 Wines of the World” out of 16,000 entrants. All Black Coyote Reserves have won Best of Class, Gold or Double Gold medals from National and International competitions, including the San Francisco Chronicle Wine Competition, Sunset Magazine International Wine Competition, and XVII Concurso Internacional. As a subject of dozens of feature stories and numerous radio and television appearances on everything from Univision to the Food Network, Vanessa has been an important voice in the wine industry. She has become the face of a new generation of Hispanics who are well - educated, hard-working, and eager to spread the gospel about food and wine to anyone who will listen. In a feature story in Sonoma Woman Magazine, author Rhoann Ponseti wrote, “She is not only the

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BLACK COYOTE WINES

American dream personified, she is reinventing that dream as she goes along, serving as a bridge over cultures, gender, wine industry, age and family stereotypes. ”Committed to helping others, Vanessa Robledo served as President of the Ernest Bates Foundation, which established a pre-school at El Verano Elementary School in Sonoma for children from the under-served community. Most of the students enrolled in the program were native Spanish speakers.

People of Napa Valley”.

In 2008 she was selected as Entrepreneur of the Year by Latina Magazine. The North Bay Business Journal recognized Vanessa as one of 2007’s leading young professionals. She was awarded the 2006 Latino Business Leadership Award given to the most influential Hispanic leaders in the Bay Area. She has been honored in 2005 by the Sonoma County Board of Supervisors as the first district recipient of the Women of Color Humanitarian Award.

In 2012 Vanessa was recognized as one of 100 women honored as a Forever Green Girl Scouts Honoree. The award was given to women who made a significant impact to sustaining the environment, economy, or community while reflecting the ethnic and geographic diversity of Northern California. Napa Valley Life Magazine selected Vanessa as “2010 Intriguing

All of these accomplishments have been achieved while Vanessa has worked as an expert, skilled business person running Black Coyote Wines, or serving as President of Robledo Family Winery. While there, she grew the

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brand from a tiny 100 case producer in 1997 to a very healthy and thriving business doing 20,000 cases a year in 2007.

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BLACK COYOTE WINES

SOLD OUT! 2010 Black Coyote Reserve Cabernet Sauvignon 2013 SAN FRANCISCO CHRONICLE WINE COMPETITION, GOLD MEDAL WINNER!

Winemaker Facts: Production: 600 cases Oak: 60% New French Aged: 22 Months in Barrel Appellation: Napa; Atlas Peak, Rutherford and Yountville Alcohol: 14.7% Winemaker, Tim Milos is a UC Davis graduate. He shares our philosophy of expressing the wines natural state at all time. Because of this we do not filter any of our wine.

2010 Black Coyote, Sauvignon Blanc, Napa Valley

Winemaker Tasting Notes Our 2010 Black my great grandfather, Coyote Reserve has been Luis Robledo harvested from three of Napa Valley 's most 2013 SAN FRANCISCO CHRONIprestigious appellations. Atlas Peak Vineyard is known for CLE WINE COMPETITION, GOLD its volcanic red soils, 1800 feet of elevation, and its robust fruit flavors. Rutherford and Yountville located on the Napa MEDAL WINNER! Valley floor introduce concentrated fruit with its 10 degrees Winemaker Tasting Notes warmer temperatures than mountain fruit. 80% of quality of Our 2010 Sauvignon Blanc is grown in Oakville, the heart wine comes from the vineyard. of Napa Valley . We add 10% Semillon, a French Bordeaux varietal, to our Sauvignon Blanc. This blend tones The combined characteristics of these wine regions make up down the high acids of the Sauvignon Blanc and creflavors of bold black berries, dark chocolate, deep concenmy great g ated a more balanced wine. This wine is made for entrated powerful structured wine with a soft elegance that Luis R joyment with light, hearty, or spicy foods. pairs wonderfully with most cuisine.

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SOLD OUT! 2009 Black Coyote, Chardonnay Winemaker Facts Winemaker: Tim Milos Appellation: Sonoma Coast Production: 100 cases Months in Oak: 10 months Oak: 100% French

SOLD OUT! 2008 Black Coyote, Reserve Cabernet Winemaker Facts Winemaker: Tim Milos Appellation: 85% Atlas Peak & 15% Spring Mountain Production: 276 cases Months in Oak: 22 months Oak: 100% French

BLACK COYOTE CHATEAU WINERY 2400 North Third Ave. Napa, CA 94558 T: 707.252.2292 F: 707.259.5395

SOLD OUT! 2008 Black Coyote, Sauvignon Blanc Winemaker Facts

Winemaker Facts Production: 300 cases Oak: New French Oak Aged: 10 Months in Barrel Appellation: Napa; Oakville Alcohol: 14.6% Blend: 10% Semillon

Appellation: Napa Valley , Oakville Production: 94 cases Months in Oak: 12 months Oak: 100% French Neutral

SOLD OUT! 2009 Black Coyote Reserve, Cabernet Sauvignon 2012 SAN FRANCISCO CHRONICLE WINE COMPETITION, GOLD MEDAL WINNER! Winemaker Tasting Notes Our 2009 Cabernet is made with 100% Cabernet grapes from 3 of the most prestigious Napa Valley Appellation: Atlas Peak, Stag's Leap, and Rutherford. We showcase their uniqueness of climate and soils by hand selecting the best clones and rootstocks in the area for our Reserve. The now present tannis indicate this wine will only get better with age. Decanting is recommended.

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Support the American Heart Association www.heart.org

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Turkey and Wine-Perfect Together!

Laurie Forster The Wine Coach

For

people that love food and wine, Thanksgiving just might be the perfect holiday. It is the one time of year we assemble where it’s about dining and thankfully no major gift giving is involved. The traditional meal in our house consists of the infamous turkey, stuffing, sweet potatoes, cranberry sauce and maybe some green bean casserole to Page 104 E The Magazine for Today’s Female Executive

round out the plate. With so many different dishes in one meal it may seem like finding a wine that pairs with everything is as likely as balancing the budget. With a little work however you can find some great wines that can handle the variety of dishes found on a Thanksgiving dinner table. As far as the budget goes we’ll leave that to Washington.

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Sparkling Wines are great way to start your turkey dinner especially if they have a touch of sweetness or at least ample fruit. This allows them to stand up to the spices and herbs that are found in most of the side dishes. Try a Champagne or sparkler that is not Brut or bone dry. Extra Dry styles are the next step up in sweetness and you can find great examples in many price ranges from Italy, France, Spain or California. One of my personal favorites is Italian Prosecco. Made in the Veneto region of northeast Italy, Prosecco has fruit flavors of apple and citrus and many are frizzante or semi-sparkling making them softer as well as food friendly.

There are several white wine grape varieties that have both the fruit and acid to handle a Thanksgiving feast. My favorites include Sauvignon Blanc, Chenin Blanc, Pinot Gris and Viognier.

You can find great domestic wines that fit this bill or if you are feeling adventurous look to France, Subscription link www.female-exec.com/s.html

South Africa or Australia. If you cannot bear to be without Chardonnay, try a lighter unoaked style from California, Australia or New Zealand. These will usually say unoaked, unwooded or virgin on the bottle to indicate they are not aged in oak barrels. These Chardonnay have fresher fruit flavors and retain more food friendly acidity than the bigger oaky styles.

Don’t forget red wine. According to recent studies by the Wine Market Council red wine is preferred by 60% of wine drinkers so you’d better have some red wine options at the table.

Fortunately there are several reds that will be a great addition to your Thanksgiving festivities. Pinot Noirs are a great option because they not only have great fruit flavors but enough acidity to stand up to the salt and acids found in many of the Thanksgiving dishes. Syrah and Zinfandel are also good choices with jammy fruit and a touch of spice to complement the flavors on your plate. Zinfandel is a California specialty but you might look to its Italian relative E The Magazine for Today’s Female Executive Page 105

Primitivo for a change of pace. If you want to spice things up try a Syrah (aka Shiraz) from California, Washington, Australia or the Rhone Valley in France.

To add something new to this year’s dinner start with a sparkling wine to loosen everyone up and then serve several white and red wines with the meal. Then everyone can compare how each wine pairs with the various side dishes as well as the Turkey. It adds a modern twist to your traditional meal!

Try these wines to liven up your Thanksgiving feast: Mionetto Prosecco NV, Veneto, Italy Made from Glera grapes, these sparklers from the Veneto region of Italy are made in a variety of styles from frizzante, which in Italian means slightly sparkling, to fully sparkling like Champagne. Prosecco tends to be fruitier than Champagne or other dry sparklers making it more accepted by a wide range of wine and beer lovers. Fruity, but dry, this lively wine is the perfect way to start off your Thanksgiving feast. Add a touch of peach nectar to a Prosecco, and you have what’s called a Bellini. Salute! (Retails $18)

Allan Scott Sauvignon Blanc, Marlborough, New Zealand Sauvignon Blanc is crisp and refreshing and goes with so many different dishes especially salads, appetizers, white meats and seafood. Some of the best New World Sauvignon Blancs come from New Zealand specifically the Marlborough region. New Zealand is made up of two islands; Marlborough is in the northern part of the south island. This wine has lively acidity and aromas of herbs, grapefruit and passion fruit.

The fruit flavors along with its crisp acidity will help this wine stand up to all your turkey sides. (Retails $16)

Willamette Valley Vineyards Whole Cluster Pinot Noir, Willamette Valley Jim Bernau, owner and founder of Willamette Valley Vineyards, is obsessed with making the best Pinot Noir that the Willamette Valley can deliver. The Whole Cluster Pinot Noir uses a process similar to that in Beaujolais, France delivering a softer wine that has aromas much like that a fresh fruit berry salad.

The balance of fruit, acidity and structure in this wine make this a perfect accompaniment to your Thanksgiving meal.

(Retails $22)

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Laurie Forster

The Sipping Point

The Wine Coach is one of the country’s leading wine experts whose mission is to demystify wine one glass at a time.

The queen of wine edutainment, she is also the author of the award-winning book, The Sipping Point and a regular guest on TV and radio shows across the country. Laurie’s specialty is delivering unique corporate keynotes, teambuilding events and group tasting seminars for corporate leaders such as MetLife, LG, Microsoft and the US Chamber of Commerce.

Laurie’s radio show The Sipping Point can be heard every week on WBAL or in her free App The Wine Coach which was rated one of the Top 8 Wine Apps by Wine Enthusiast magazine. She partners with her better half Chef Michael Forster to create The Wine Coach Club.

With over 125 pages of wine essentials along with stunning photos, The Sipping Point is the perfect book for you or any wine lover on your list!

wwwTheSippingPoint.com

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http://thewinecoach.com/videoseries/ sommeliersecrets.html Join The Wine Coach® Wine Club:

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Teach us how to 'Drink like Olivia Pope' from ABC's Scandal!

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Laurie was Just on Fox News WATCH http://tinyurl.com/k6suu6z

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Support the Arts

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Guanxi is The Art of Business Relationships

By Tadia Rice

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GUANXI The Art of doing Business in China There are many types of relationships in our lives. In our professions we express and expect productivity, opportunity, and sometimes, contractual agreements. In all of personal or professional connections we strive to experience a quality interaction, a sense of security, personal validation, and a confirmation of similarity or common ground. In all societies relationships reflect worth and significance, but in some they rank at the highest level of meaning.

The Arab World utilizes strong family connections in a system called Wasta. Wasta evolved to preserve the social structure of various tribes, and allowed leaders to distribute the tribe’s wealth to preserve peace and harmony. It protected the tribe from internal competition.

Personal networks in Russia are called Blat. In Cuba it’s called Sociolismo, the reciprocal exchange of favors by individuals, usually relating to circumventing bureaucratic restrictions or obtaining hard-to-find goods.

And China has one of the most coveted of all relationship connections called Guanxi (gwan‐shee). It’s the penultimate in relationship impact when doing business with the Chinese, who have a cultural system that is rich in distinct national style. That style took shape within the terrain of China over more than 5,000 years ago. The Great Wall kept China a relatively enclosed geographical area, with exceptional natural advantages for Chinese culture to evolve into a stable and independent system.

In China the rule of Guanxi dictates success in interpersonal connections and professional networks. Relationships are more important there than in many countries. Guanxi translates as “relationships” or “connections” but it means far more.

As I said, there are many types of relationships in our lives, and Guanxi is most interesting because of traditional Chinese culture. Confucianism, Taoism, Marxist philosophy, and the influence of western culture have shaped it.

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There’s a well-known Chinese proverb that says, “The rules are fixed, the people are flexible.” This quite aptly describes Guanxi. It’s one of the most powerful forces in Chinese culture, and especially business. Now that China has become the emerging superpower of the 21st century, the old saying, “Who you know is more important than what you know” holds very true.

FACT: The foundation of Chinese culture impacts consumers more than the influence of Western culture so if you are going to do business IN or WITH Chinese nationals it is important to understand what drives them as people and consumers.

A Chinese ethical and philosophical system developed from the teachings of the Chinese philosopher Confucius.

[Master Kong Zi] who lived from (551–478 BC), and then expanded on by Loa Tzu about 125 year later.

• Values the importance of family and family loyalty • Observes hierarchical structure of social life • Respect for authority and seniority • Cultivation of morality and self-restraint • Emphasis on hard work The core of Confucianism is humanism. Seniority is also important in China right down to when you give out name cards; make sure you start with the most senior person before moving down the line. Also, make it a point to stretch out with both hands to either receive of hand out a name card.

Based on strong ties of blood relations and social group identities. Outsiders gain entry only when a mutual friend vouches.

By relying on unequal personal obligations, guanxi networks reduce transaction costs, mistrust, and deceitful opportunism. Thus, efficient economic exchanges can occur outside formal organizations and social institutions, helping China to make its transition to a market economy.

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Guanxi is to gain trust in and trust from othe is the basis for constructive interaction. F viduals, having good guanxi not only hel learn advantages, culture and social norm others, but also helps one to adapt to the better.

To form guanxi is to gain trust in and trust fr ers, and is the basis for constructive inte For individuals, having good guanxi not on one learn advantages, culture, and social from others, but also helps one to adapt to ciety better.

A University in China conducted a study an that more than 85% of persons with good can succeed and feel happy. 85% of facto ing to success depend on guanxi while 15% nates from knowledge, technique, experien so on; graduates with good guanxi ear higher salaries than excellent students, an more.

With good guanxi one may beautifully solve some problems with just a telephone call that others

cannot solve.

Conversely one may not be able to solve a problem regardless of the direc effort put in, while othe with good guanxi may s easily with hardly more greeting. What is the rea this?

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ers, and For indilps one ms from society

rom otheraction. nly helps l norms o the so-

nd found d guanxi ors lead% origince and rn 15% nd 33%

ct ers succeed than a ason for

Guanxi – it’s the magic tool. A person having wide guanxi is considered to have great guanxi “resources.”

1. A personal connection between two people in which one is able to prevail upon another to perform a favor or service, or be prevailed upon.

2. Based on relationships, but relationships do not guarantee the development of guanxi.

3. Long-term social obligation.

4. An active connection.

5. A dynamic process of reciprocal exchange.

Form of social capital.

The term guanxi also expresses an obligation of one party to another. If you have "guanxi" you have type of currency. It’s like money. It’s a resource that can be saved, spent or exchanged between different parties, even exhausted or overextended. Implicit to this arrangement means you will reciprocate when the need arises.

The growth of guanxi practices in China can be associated with the breakdown in social order during the Cultural Revolution and as a product of economic reform and the emergence of capitalism.

With the further progress in the market economy and an emerging democratic civil society, the importance of business guanxi will be gradually reduced rather than increased. In addition, the emergence of legal system, formal rational bureaucra cies at the firm level, reduced power of government on market, and increased contract -based agreement help to reduce the impor tance of guanxi in the future.

"Face" is an abstract concept that can be described as a combination of social standing, reputation, influence, dignity, and honor.

Guanxi may sound like a simple concept, but it’s really complex. One cannot transgress social codes, so factors like sensitivity, reputation, success, integrity, moral character, selfesteem, emotional linkages, and respect these are all closely tied to “saving face,” another crucial aspect of guanxi.

Causing someone to "lose face" lowers him or her in the eyes of their peers, while sav ing or "building face" raises their self worth.

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E The Magazine for Today’s Female Executive Page 113

Although in the West we tend to appreciate people who are "brutally honest" or who get to the point quickly, the - opposite holds true in Asia.

Important meetings are often preceded with hours of face building before getting down to business.

From a Western perspective, it is very difficult to fully appreciate just how critically important the role of face is in the day-to-day lives of the Chinese.

Face is a concept of central importance because of its pervasive influence in interpersonal relations among Chinese.

Loss of “face” causes embarrassment and makes it impossible for her/him to function properly within the community. Causing the Chinese partner to lose “face” will damage the business relationship. Giving “face” is a very important concept in China: you must give appropriate respect according to rank and seniority to avoid making her/him look bad in public. Why is this important? Because 93% Chinese think “face” is very important!

Chinese thinking is indirect. American thinking is direct and straightforward. Let's look at behavior that promotes one’s self-interest. China is a collectivism country, which means it’s a low individualism country that reflects a “We” mentality that subjugates individual to the benefit of the group, and emphasizes ties of kinship and close personal relationships.

• Individual conforms to the group norm and adopts group opinions in exchange for reciprocal care and protection • Each member of society is primarily concerned with his or her own interest and those of the immediate family.

• Collectivism, all of society’s members are integrated into cohesive in-groups.

On the other hand, Americans and other westerners, are High individualism that reflects the “I” mentality; we are primarily concerned with our own interests and those of our own immediate family.

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When we look at behaviors that promote one’s selfinterest, Chinese mindsets reflect collectivism, or Low Individualism.

• “We” mentality subjugates individuals for the benefit of the group, and emphasizes ties of kinship and close personal relationships.

• Individuals conform to the group norm and adopt group opinions in exchange for reciprocal care and protection.

• Each member of society is primarily concerned with his or her own interest and those of the immediate family.

• Collectivism, all of society’s members are integrated into cohesive in-groups.

On the other hand, Americans and other westerners are High Individualism that reflects the “I” mentality.

• Primarily concerned with own interest/those of corporate interest and immediate family.

• Values the right of individual point-of-view, and recognition of individual achievement.

Chinese collectivism and group orientation emphasizes ties of kinship and close personal relationships. The individuals exist for the benefit of the group. Conforming to group norms and adopting group opinions in exchange for reciprocal care and protection.

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The Chinese-born founder of a well-known technology company recently made a distinction between Western and Chinese business cultures. In the West, he said the focus is on "covering your ass"; risk and liability are top of mind and Western businesses spend a lot hiring lawyers and designing contracts to control risks.

The mindset comparison between Chinese and Americans is dramatically clear.

The Chinese tend to be: • Indirect • Implicit • Intuitive • Seeking the path • Non-linear thinker • Introverted and self-restrained • Valuing privacy is not that important • Doing business is all about building a personal long-term relationship.

When Americans are doing business, they tend to be: • Direct • Explicit • Rational • Seeking the truth • Linear thinkers • Analytical • Extroverted • Aggressive • Valuing privacy as a priority • Doing business is all about the short-term, and separate from personal relationships.

In China, it is all about "giving face"; getting your counter party on your side so as to avoid confrontation and lawsuits. He made it clear that he regarded the Chinese culture as inherently superior.

In terms of human relations, again the differences are obvious. Social networks and interpersonal relationships are more complicated in China than in the U.S. .

• In the U.S. people are independent.

• In China, people are INTER-dependent.

The role of trust, family, and favors serves as a foundation for these traditional methods of interpersonal connections and networks, and whether other cultures and countries westernize, internationalize, or modernize, these systems will continue. For western professionals these are essential realities to recognize and understand when doing business in other parts of the world, especially Asia.

No matter where you work in the world it’s important to value the relationships you’ve established. In every society there are relationship systems that exist, but no matter where its good to remember these principles are: 1. Act professionally at all times.

2. Childish behavior has no place in the work world.

3. Inappropriate behavior can jeopardize relationships or offend, so think twice about telling a joke - and keep it clean.

And never share anything that could be potentially offensive to anyone.

Time orientation differs between Chinese and Americans. Chinese are inclined toward tradition. Their mindset and behavior are significantly influenced by past cultural values.

American time orientation is modeled by changes, and views time as a scarce resource. They keep a daily schedule precise to almost every minute. Time to them means efficiency and moment value, and therefore is carefully budgeted to achieve personal or organizational goals.

The Chinese, based on their philosophy of life, look at time as a process of eternity. What is the point of keeping such a tight schedule? Rice will grow by seasons not by minutes; the sun will rise day after day. What really matters is how life can be made natural and enjoyable each day. If one is always processed by time where is the quality of life to be found? The Chinese look upon each experience as different and unique, not accumulative in a linear fashion.

According to Chinese cultural values, the highest reward in life is the spiritual enrichment and serenity received from the contemplation of one’s living

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E The Magazine for Today’s Female Executive Page 115

environment. Time is valuable when it is used to achieve this ultimate human reward; time is flexible and repeatable.

Guanxi is:

In the U.S. people are independent. In China, people are interdependent. The social network and interpersonal relationships are more complicated in China than in the U.S.

1. A Chinese way of doing business that has evolved over 5,000 years with a basis in Confucianism, Taoism, and Marxist philosophy that have shaped emphasis on humanism. The role of trust, family, and favors is the foundation for this traditional system.

The role of trust, family, and favors serve as foundations for these traditional methods of interpersonal connections and networks, and whether other cultures and countries westernize, internationalize, or modernize, these systems will continue. For western professionals these are essential realities to recognize and understand when doing business in other parts of the world, especially Asia.

No matter where you work in the world it’s important to value the relationships you’ve established. In every society there are relationship systems that exist, but no matter where you are it’s good to remember these principles:  Act professionally at all times. Childish behavior has no place in the work world. Inappropriate behavior can jeopardize relationships or offend, so think twice about telling a joke, and keep it clean. And never share anything that could be potentially offensive to anyone.

The Chinese, based on their philosophy of life, look at time as a process of eternity. What is the point of keeping such a tight schedule? Rice will grow by seasons not by minute; the sun will rise day after day. What really matters is how life can be made natural and enjoyable each day. If one is always processed by time where is the quality of life to be found?

2. The magic tool that allows a person to gain favors or service due to interpersonal relationships and a social network system that is the basis for socia acceptance and professional success.

3. A long-term social obligation with active connections of one party to another. This dynamic process is social capital; a reciprocal exchange; a type currency; a resource that can be save spent or exchanged between different parties.

The Chinese look upon each experience as different and unique, not accumulative in a linear fashion.

There's a lot we can learn from the Chinese culture, especially guanxi. It’s important that we do. China is a major economic power and will continue to influence our global community. With 1.37 billion people, over 900 million mobile phone users, a GDP of nearly U.S. trillion, it has become the leader in high voltage transmission, high-speed rail, advanced coal technologies, nuclear power plants, alternative energy vehicles, renewable energy, and supercomputing. China’s impact on American business is inestimable.

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o

al

of ed, t

Good guanxi gives one advantages, and helps one to adapt to the society better than others. Outsiders gain entry only when a mutual friend vouches for them.

4. Based on giving “face” - a very important concept. Appropriate respect according to rank and seniority is a must. Making someone look bad in public causes them. to lose “face” and will damage the business relationship, cause embarrassment, and disable them from functioning properly within the community. One cannot transgress from this social code that includes factors like sensitivity, reputation, success, integrity, moral character, selfesteem, emotional linkages, and respect.

6. 85% of college graduates in China believe that success depends on “good guanxi,” despite any level of knowledge, expertise, or experience. College graduates with good guanxi earn 15% higher salaries.

7. China is a collectivism country with low individualism; has a “we” mentality that subjugates individuals for the benefit of the group; strong sense of conformity; and adopts group opinions in exchange for reciprocal care and protection.

8. Americans emphasize that each member of society is primarily concerned with his or her own interests; are high individualists that reflects the “I” mentality; primarily concerned with our own interests and immediate family.

9.Chinese mindsets tend to use nonlinear thinking; are introverted and selfrestrained; privacy is not highly valued; doing business is all about building personal long-term relationships. Behavior may be indirect, implicit and intuitive.

10.American mindsets tend to use linear thinking; are analytical; extroverted; aggressive; and privacy is highly valued; doing business is all about the short term relationships, typically separate from personal ones. Behavior may be direct, explicit, and rational.

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This could Be You!

Advertise with E The Magazine For Today’s Female Executive. http://www.female-exec.com/advertsmallbiz1.html Subscription link www.female-exec.com/s.html

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$100 Billion Bruce Wiseman

With warheads to hand, for how much did Doctor Evil hold the world ransom? $100 Billion Dollars! That’s right, $100 Billion Dollars!

Here’s a clip if you’re not a follower of the good Doctor. https://www.youtube.com/watch? v=jTmXHvGZiSY

One hundred billion dollars is serious money.

The potential new customer says that she is afraid of trying new things (it’s an online bank with no brick and mortar branches). The bank rep asks, “What’s wrong with trying new things?”

If you received $1,000 a day, seven days a week, how long would it take you to collect 1 billion dollars?

The answer is 2,737 years. And that’s 1 billion. Add a couple of zeros for 100 billion.

The woman then flashes on some “new things” that she’d tried in the past that had given her: electric shocks, attacked her pet cat and started a fire in her kitchen.

It’s a big number. So how is it that a bank with $100

Here’s a look at the 30-second commercial. https://www.youtube.com/watch?v=OJTTIxJjXXE

billion dollars in assets – Ally Bank – can spend millions on an advertising campaign that so misunderstands the use of positioning?

I don’t get it. Their new commercial is to solicit retail customers / depositors to the banking brand. It opens with the potential customer talking to a bank representative on the other end of the line.

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Positioning makes the unfamiliar, familiar, by tying it to something that is already in the mind.

So why in the world introduce the unfamiliar brand by tying it to painful and damaging experiences?

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Yes, I know, the producers think the incidents are funny and that by showing them they will remove the fear of depositing money in a “new” bank.

Really?

Why not have the prospect recall trying “new” things that turned out well? Her husband encourages her to try a new restaurant on the “other” side of town.

She’s skeptical, but goes and winds up loving the place; her son talks her into going white water rafting. She’s “scared” but goes and has the time of her life.

Anything along that line that says, Sure, new things can be a challenge, but they can turn out marvelously.

Tie the brand to a wonderful experience.

I had never heard of the bank and in doing a bit of research for this article, I looked into it. The fact is they have an interesting “structure.” It is totally online with 24/7 customer service, no fee ATM service anywhere and an App for your smart phone or computer that let’s you make deposits from anywhere via the digital universe.

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I also reviewed their financial statement and their bank rating. They have a very decent balance sheet and four stars out of five at www.bankrate.com. (If you are wondering how a bank with $100 billion in assets is “new”, they were an in house auto financing arm at General Motors for decades and so had tens of billions in auto loans. A few years ago, they spun off as a more traditional bank and are now soliciting retail customers).

They know how to make good loans but need to call us for some positioning advice.

Of course you don’t have to be a $100 billion dollar bank to get world-class marketing advice. We help businesses of all sizes increase response to their marketing, advertising and public relations campaigns.

“My business is expanding continuously since the surveys have been done and implemented…the new customers just seem to keep coming day after day. Our business has gone into a higher and much more viable range and at this time is still climbing.” RQ Restaurant Owner.

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D L O

T U O

3 Steps to Getting Funding from Sponsors

S

Step 1: Prepare Linda

Sponsor Secrets Revealed Linda Hollander Gives You Three Easy Steps to Get Your Sponsors Right Now

by Patricia Moline

What’s the #1 Mistake People Make in Getting Sponsors?

October 7th, 2014, on a bright and sunny day in Los Angeles, CA, sponsor-seekers from around the world gathered for three days to attend the Sponsor Secrets Seminar. They put their lives on hold to hear Linda Hollander, Founder of Sponsor Concierge, tell people how to get the sponsors of their dreams.

“The number one mistake people make when seeking new sponsors is not asking for enough money,” said Linda, as she started the threeday seminar. Attendees listened with interest as she went through her easy three-step plan to getting sponsors: 1) Prepare, 2) Propose, 3) Promote.

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explained getting prepared for a sponsor was the most important and critical step in the process. She elaborated on what is called a “property” or the entity that is available for sponsorship. She then shared why a company would want to sponsor you. Many people have made the mistake of thinking they can’t get sponsors because they’re too small or just starting out, but Linda enlightened them to the contrary.

Sponsors work with people for many different reasons, such as creating visibility for the company, changing brand image, or growing their customer base.

Linda then talked about what sponsors look for from the sponsor-seeker. She asserted that this is an essential element. “If you don’t make yourself valuable to the sponsor, then you could be missing out on thousands of dollars in sponsorship money,” she continued. She then went over what sponsors look for, covering key areas as demographics, branding, promotion and sponsor benefits.

The afternoon was switched up a bit with a live Sponsor Panel, including sponsors from Paul Mitchell Hair Systems, the University of Phoenix, Lundy Marketing Group and Zions Bank. The representatives answered questions from the attendees, then after lunch, broke into smaller groups to answer one-on-one questions from the participants (think speed dating for entrepreneurs).

Step 2: Propose On the second day of the seminar, Linda shifted focus and helped people get prepared to approach the sponsor. “Don’t make it all about you,” said Linda, “focus on what the needs of the sponsor are.” Linda advised sponsor seekers to do their research and find out the demographics of the companies with whom they hope to do business.

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Linda Hollander with one of the Guest Sponsors, Annie Leither of Zions Bank

She also encouraged people to find out what their current needs are: Do they want to promote?

Build a customer base? Change their public image? This information will help sponsor-seekers do their quick fact sheet and sponsor proposal, which Linda covered in detail. She also presented other sponsor material including crowd sourcing and cause-related marketing. “Linda knows her stuff, delivers it perfectly and has a track record to add to her credibility,” proclaimed Gillian Larson. “She really does care about people and their success with sponsors. I loved the interaction and being able to connect with so many amazing people," Larson continued.

Step 3: Promote Linda Hollander moved on to the last part of sponsorship success: Promoting your sponsor and continuing to fund your dreams. This consisted of locking in the deal, contract negations and selling yourself as a valuable property. She told you what to do in your first year of sponsorship, which included keeping your sponsors happy through updates, photographs, and Subscription link www.female-exec.com/s.html

sponsor reports. She elaborated on how to ask for the renewal when the time comes, and how to keep your sponsor relationship happy and successful and get the multi-year sponsorships. By Day 3, everyone was amazed with what they were learning. They were ready to go out and get their sponsors. Attendee Barbara Wiseman summed it up pretty nicely: "I couldn't be happier about what I got from Linda Hollander's Sponsor Secrets Seminar. It was extremely professional, yet intimate and personal. Every question I had about how to get and keep sponsors was answered. The people she brought together were so interesting and dynamic.”

And on this last day, there was even time set aside for a visualization exercise, action plan writing, more networking, and, for a few, setting up “power groups” to follow-up and encourage each other on the road to maintaining sponsors. It is well-known that people make lifelong connections at events like this one, and grow their business just by networking with other attendees. I imagine that was happening here.

E The Magazine for Today’s Female Executive Page 123

You Can Get Sponsors Even If You’re Just Starting Out Linda Hollander welcomes everyone to come to the Sponsor Secrets Seminar. The list of people who can benefit ranges from business owners, speakers, authors, event producers and non-profits.

Even if you don’t know where you belong in the sponsorship world, Linda encourages you to attend the conference. “People leave here with ideas they never knew they had. The energy is so high in the room. After participating in the conference, people report that their career reaches new levels of success.” Brava, Linda. Well said.

Get the #1 Secret for Getting Sponsors

Linda Hollander has been featured by Inc. Magazine as the leading expert on corporate sponsorships. Her sponsors include Microsoft, Fed Ex, Staples, American Airlines, Health Net, Bank of America, Wal Mart and IBM. To get your free report, go to:

www.SponsorConcierge.com and get the #1 secret for getting sponsors. We promise you won’t be disappointed, and you’ll learn how to fund your dreams.

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Sponsored Information

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Oil From The Tree of Life B.J. Miller - Premier Wellness Advocate 323.209.8130 consultbj1@aol.com I was planning to write an article about Fall recipes using essential oils when I realized there was some important and exciting news to share. Just last month, doTERRA released a new essential oil called Arborvitae which is sustainably sourced from the Giant Arborvitae Tree that exists in the temperate rainforest of the Pacific Northwest.

While it is actually an evergreen coniferous tree in the cypress family, the Giant Arborvitae is referred to as the Red Cedar by the indigenous people of the Pacific Northwest. The Giant Arborvitae is a very large tree. Arborvitae literally

"the tree of life"

means .

Part of the reason for that name is because these trees live such a long time. Some individuals trees can live well over a thousand years, with the oldest verified at 1,460 years.

Essential oils are the distilled "life force" or the "immune system" of the plant, tree or bark. Essential oils are 100% natural. They are steam distilled or cold pressed extraction, and very concentrated -- they are 50 to 70 times more powerful than herbs (1 drop of peppermint oil is equivalent to 28 cups of peppermint tea). It is important to use oils that are Certified Pure Therapeutic Grade in order to assure they are the best medicinal quality and to realize the best results.

Why is it so exciting that Arborvitae essential oil is now available to us through doTERRA, the only company with the Certified Pure Therapeutic Grade certification?

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1) The Giant Arborvitae has an honored place in the history of North America, which is timely for us to think about at this time of Thanksgiving.

The Red Cedar is of great importance to many Native American tribes, particularly on the Northwest Coast. Legends tell of the origin of the Red Cedar as a gift from the Great Spirit to provide for the people all of their needs.

According to the lore of the Coastal Salish peoples of the Pacific Northwest, one of their ancestors was always giving of himself so if he saw somebody was struggling with a basket of salmon, he would help that person pack the salmon into the longhouse (communal meeting house). If an elderly person was walking, he would help that person get to where he or she was going. He lived his entire life in this generous way, always giving of himself. Legend has it that when the Great Spirit saw this, he said "That man has done his work; when he dies and

WHERE HE IS BURIED, A RED CEDAR TREE WILL GROW AND BE USEFUL TO THE PEOPLE. FROM THIS TREE, THE PEOPLE WILL USE THE WOOD TO BUILD THEIR HOMES AND CANOES. FROM THE ROOTS, THEY WILL MAKE BASKETS. FROM THE BARK, THEY WILL MAKE CLOTHING, ROPE, AND TWINE. FROM THE BOUGHS, THEY WILL BRUSH AWAY ILLNESS AND SADNESS." E The Magazine for Today’s Female Executive Page 127

The Red Cedar remains a crucial cultural resource for the indigenous peoples of the Pacific Northwest Coast. It has been and continues to be their traditional choice of

It has the greatest recorded number of uses— totaling 368—of any plant used by Native Americans, including 52 medicinal uses, 118 fiber uses, six food uses, one use as a dye, and 121 other uses! wood.

Historically, Northwestern tribes used hollowed-out logs of Red Cedar to make their imposing fishing and war canoes (which could be as long as 60 feet), built their homes from Red Cedar planks, and carved their spectacular totem poles and other important cultural artwork like wooden masks and bentwood boxes from Red Cedar wood. They also made clothing, textiles and finegrained basketry from Red Cedar root fiber and shredded Red Cedar bark. Few Northwest Coast Native people today remember how to make dugout canoes, but Red Cedar carving and Red Cedar-root basketry are still vibrant art forms in the Pacific Northwest.

For this reason, the Red Cedar has been of utmost Page 128 E The Magazine for Today’s Female Executive

importance to them. The survival of the people depended on how they could use and respect the wealth of the environment around them.

2) The Arborvitae oil is sustainably sourced.

The only distillery in the world that is producing this Giant Arborvitae essential oil is based in British Columbia and ties into an existing timber industry that has been there for decades and is highly managed and sustainable. The distillery sources its raw material from the timber companies that are producing wood products and takes the sawdust, which was simply burned in earlier decades, and extracts this valuable and unique essential oil from it. Special attention is paid to the detail of the whole process, from the sourcing of the sawdust through its handling in the yard of the distillery where it is kept dry and covered, to the extraction process. Pure water is used to steam distill through vessels in order to collect the oil, which is then separated from the water. The remaining sawdust material is then brought back to the paper mills.

3) The Arborvitae oil has incredible medicinal and therapeutic possibilities.

For a wood oil, it has an amazingly high ester content, which we do not see in any other wood oils and which is associated with many beneficial properties. It is a strong immunestimulant, antibacterial, antifungal, antiseptic, astringent, expectorant, and stimulant (nerves, immune system, uterus and heart muscles), also with anti-cancer and anti-tumor properties, and its amazing woodsy odor is unlike anything else that you will ever smell.

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The Giant Arborvitae tree also has a high natural resistance to decay. As the wood doesn't get attacked by termites or other insects, it is a very effective insect repellent.

Historically, it has been used by ancient civilizations to enhance their potential for spiritual communication during rituals and other ceremonies. Red Cedar is one of the most important Native American ceremonial plants, used by many tribes as an incense and purifying herb. It is especially associated with prayer, healing, and protection against disease. Red Cedar is commonly used as part of sweat lodge ceremonies, and is also one of the herbs frequently included in medicine bundles and amulets. And Red Cedar leaves and bark are used as medicinal plants in many tribes as well.

This past weekend, I met an awardwinning aromatherapist. What inspired her to become an aromatherapist was the first time she experienced an essential oil, which occurred inside a sweat lodge. Three essential oils were placed in the middle of the sweat lodge and she and the others there were invited to choose an oil to "anoint" themselves. She chose the Red Cedar oil and indicated that, after smelling it, she was immediately transported to a forest. I asked if she was an American Indian in her vision. She looked at me seriously and said, "No, I was a tree".

"Our spirit, the life force within us that makes us who we are, lives on in the form of a tree."

-- Coastal Salish Native American Subscription link www.female-exec.com/s.html

Contact me so that I can guide you as to how to get this amazing and exclusive new Arborvitae oil for the wholesale price and also how to specifically use it either Topically or Aromatically to get the most therapeutic and medicinal benefit. We can also discuss how other of doTERRA's 59 Certified Pure Therapeutic Grade essential oils and supplements can help you and your family with your physical and emotional health concerns. doTERRA essential oils are also wonderful for cooking.

See page 78 for some delicious Fall recipes incorporating doTERRA’s CPTG Ginger, Cinnamon, Coriander, Black Pepper, Lime and Wild Orange essential oils!

To all of our health!

B.J. Miller Premier Wellness Advocate 323.209.8130 consultbj1@aol.com http://mydoterra.com/bjmiller

Click Here For Free Consultation Special Thanks Recipes on page 78 contributed

by Chef Darin Sehnert of Savannah, Georgia E The Magazine for Today’s Female Executive Page 129

The Joy of Giving HOW SHARING AND HAPPINESS GO HAND IN HAND CAN IT WORK AS A LEADERSHIP PERSPECTIVE AS WELL?

’

Tis the season of holiday gift giving and sharing

that we’ve all come to love, and unfortunately some

Although no one can argue, when all is said and done, the joy of holiday giving often outweighs the craziness leading up to it. dread at the same time.

There is a growing base of research that identifies both mental and physical benefits from giving of ourselves, whether as tangible gifts, charitable donations or service to others. Michael Steger, a psychologist at the University of Louisville in Kentucky, has always been amazed by how differently people lead their lives.

Page 130 E The Magazine for Today’s Female Executive

Steger couldn’t help but wonder which behavior makes people happier—seeking pleasure or doing good?

Through a series of research, he and his colleagues found that the more people participated in meaningful activities, the happier they were and the more purposeful their lives felt.

So it’s no surprise that the joy of giving and sharing during the holidays helps lift our feelings of happi-

But can the same effect be applied in a leadership role in the workplace, Holidays or not? Interesting conness and purpose.

cept….Leave it to me to find a connection!

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iPEC (Institute for Professional Excellence in Coaching) defines leadership as the ability to inspire and motivate others, as well as yourself , to take life -changing action and to create extraordinary results that last.

According to iPEC’s definition, each and every one of us is a leader. How well you lead depends on your level of consciousness, or energy. Higher levels of anabolic energy are associated with more effective leadership. Anabolic energy is building energy, and whether in the workplace or at home, great leaders build relationships, teams, families,

and businesses. Catabolic energy, on the other hand, is destructive, and catabolic leaders destroy and break down everything around them.

A catabolic leader manages. The definition of “manage” is “to handle, direct, govern, or control in action or use,” and “to dominate or influence.”

Catabolic leaders control others. They tell others what to do, and how to do it. The catabolic leader, in keeping control, keeps the other people in the relationship in a non-powerful position - and then most likely complains to everyone around that, “I can’t seem to find good help,” and “no one does things as well as I do.” I wonder why….

An anabolic leader, on the other hand, leads. The definition of “lead” – “to go before or with to show Subscription link www.female-exec.com/s.html

the way,” and “to guide in direction, course, and action” sounds supportive and empowering, and it is.

The anabolic leader doesn’t control and doesn’t push people, but instead, inspires them by words, action, and by personal example. In essence, they share in motivating their team towards the desired response. They give more of themselves to ensure the success of others. Wouldn’t it stand that as we give more of ourselves and share in the success of others, we could achieve a similar happiness or sense of wellbeing? What about the positive effects of others succeeding and feeling happier and in turn, changing how they respond to others they work with?

In psychology, there is a theory called the “Feel Good, Do Good” phenomenon. It answers the question, “When are people most likely to help other people?” According to this theory, you are more likely to help other people when you are already in a good mood. So, if you just landed a new account, or if a friend just gave you a great gift, you are more likely to help someone else that you might not have if you weren't in such a good mood.

E The Magazine for Today’s Female Executive Page 131

It initiates a positive reaction to feeling good onto others you encounter, a cycle of action that can be maximized in the workplace!

.” The more anabolic the leader, the greater the probability of success in the task.

One of iPEC’s founding principles states that, “Each of us is each greater and wiser than we appear to be.” Anabolic leaders realize this, and thus, don’t feel the need to tell people what to do, as they realize that everyone has their own answers and gifts.

Another distinction between catabolic and anabolic leaders is that catabolic leaders “delegate,” while anabolic leaders “participate.”

When a catabolic leader TELLS or DEMANDS that someone do something, most likely, they will respond catabolically – “I won’t,” “I have to,” or “I need to.” When an anabolic leader REQUESTS that someone do something, or ASKS for someone’s input on a project, they’re much more likely to respond with the anabolic “I want to” or “I choose to Page 132 E The Magazine for Today’s Female Executive

According to Webster’s dictionary, “delegate” means to entrust to the care or management of another; to transfer; to assign; to commit, and “participate” means to partake of; to share in; to receive a part of.

Most of us have been taught that delegating is something that we need to do in order to be effective leaders and to get things done. And in fact, that is true – but anabolic leaders take it a step further.

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When a catabolic leader delegates a task to someone else, the leader, in effect, wipes his or her hands of the task. When an anabolic leader participates in the task with another person, the other person knows that they are supported and valued while they are doing the work. Participating certainly does-

n’t mean that the leader needs to do all, most, or even any of the work – it implies being available to other people without hesitation. It means that employees know that the leader is willing to personally do anything that he or she asks them to do.

Imagine the following scenario. A small business owner is expanding from two retail locations to three.

The owner of the company assigns tasks to the key staff. In Catabolic Company A, the owner gets occasional progress reports, but remains out of the picture until everything is done, at which point the staff is either praised or reprimanded based on what they’ve accomplished.

In Anabolic Company B, the owner not only follows up frequently with the staff, but is also on hand to Subscription link www.female-exec.com/s.html

pitch in and work alongside them, letting everyone know that he is part of the team, and that he is willing to do whatever he asks them to do. The staff knows where they are at all stages of the project, because the leader has been “in the trenches” with them. In which company are the workers more likely to be engaged and want to do a good job?

Which leader is more likely to command respect and loyalty, and inspire greatness in others, thus encouraging a Cycle of Action?

Leading from a pedestal is not as effective as leading by example. How can you show those around you that you are a participant, not merely a delega-

As you begin to set goals for yourself into the new year, consider how much more of an anabolic leader you could be if you led, instead of managed. Share in the experience with your team, and initiate the Cycle of Action. Consider it a gift! tor?

E The Magazine for Today’s Female Executive Page 133

Brenda Williams is a wellrespected, Board Certified Coach who has provided consulting and coaching to individuals and businesses for over 25 years. Her focus is on leadership development and emotional intelligence, creating a Self Mastery System that leads to progressive communication skills and extraordinary relationships. She helps individuals and organizations make critical changes in their behavior, mindset and skills — leading to Laser Focused Results and Transformational Change.

www.yourcoachingsolution.com

Page 134 E The Magazine for Today’s Female Executive

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Magic!- “RUDE” Parody-corporate Version http://youtu.be/j4WvsJQhJxQ

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If you would like assistance with your donation, please contact Donor Services at (212) 763-5779, MondayFriday from 9am - 5pm EST or email us at donations@newyork.msf.org.

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Turni

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As a CPA working with small businesses, I recognized early-on in my career that my clients were making a distinct selection of business mistakes that seemed to repeat from client to client. About that time, I also read a statistic published by the Small Business Administration that stated approximately 85% of all start-up businesses failed within the first 5 years. I thought that if I could produce a list of ‘What Not To Do’s’, I could educate my existing clients and help them more successfully operate their businesses. Then, the idea to expand this ‘List’ just sort of morphed into a book of good business ideas and practices, based on the assumption that I could make a greater positive impact nationwide with a book!

A friend of mine who listened to my original ideas for the book suggested that I could end up being the ‘Suzie Orman of the Small Business World’. I then decided to make the book more of a desk-top reference than just a straight ‘Do This… Don’t Do That’ type of business book.” The result is a book, written in plain English, describing over 500 strategies to guide the business owner through the mine fields of day to day operations. I don’t want the business owner to just read it, I want them to apply the strategies in their business. At the beginning of each chapter there is an example of a business owner struggling with the topic

E The Magazine for Today’s Female Executive Page 139

of that chapter. I outline and explain each strategy for that topic and then list them at the back of the

This chart is a quick reference guide to refer back into the chapter with page references and for the business owner to write in the book how they plan to apply that strategy to their business. chapter in a chart.

If you don’t apply it, it doesn’t help you.

I laid the book out according to the basic evolution of numerous small businesses. Consequently, my evolutionary areas are: ‘Starting it!’, ‘Running it!’, and ‘What They Don’t Tell You!’ Most entrepreneurs are aware of what it takes to start up their businesses and are somewhat certain about how to keep them running, but I have found that very few have considered certain areas such as ‘exit strategies’ (i.e., selling my business), retirement plans, types of necessary insurance, employee benefit plans, etc.

There are several reasons to utilize the over 500 strategies in the book. If you are an entrepreneur looking to start up a new business, I would recommend reading at least the first 13 Chapters to gain the maximum amount of information and assist you in all your ideas for creating the business.

I would then suggest that all four Appendices be studied and utilized for their content within the new business entity.

If you are a current business owner, I would recommend that you list your top 5 most irritating, inefficient, or ineffective problem areas within your company, and then examine the various

Page 140 E The Magazine for Today’s Female Executive

corresponding chapters and see if there are viable techniques that you can readily apply to those problem areas. In all other business scenarios, I would recommend this book as a desk-top reference guide.

As Robert Tutterow said in his ‘Forward’ to my book: ‘Business writings are frequently dominated by ‘fads’ that are short lived and unproductive. Turning Your Passion Into Your Dream Business is a collection of practical, time-tested, but still contemporary, lessons for the small business owner. Those who consume it will be better managers for having done so’.”

So, if you consider yourself blessed with a certain “entrepreneurial spirit” and you are either considering starting-up a business or have already done so and you are passionate about it succeeding, you need my book. Or maybe you just want to help change some of the more bizarre functions within your company and want to be a “driving force” involved in this change, you need my book.

My book is a written in plain English by topic and a treasure map for telling you exactly how to keep from getting blownaway as you traverse all the proverbial “business minefields”! Now, look again at the back cover under “Topics/Chapters”.

As you read those 23 Topics, you should start to recognize that since I have consulted for over 35 years with small business owners, and has started, grown, and then sold my own successful businesses, these chapters have a unique perspective of “been there- done that!” I am definitely a Dean at the “School of Hard Knocks”…

Yes, this book is an exemplary business reference on “what to do and not do”, but if you look again at the order of the chapters, they do follow and flow through the actual life cycle of a business. And, at the end of each chapter, there is a “checklist” that helps you and a space to write down how to apply the idea to your business.

Additionally, at the end of the book are three “Appendices” that provide you with Worksheets, Samples, Plans and Resources.

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In 2006, the Small Business Administration did a study for the President. They determined that out of the 26 million firms in the US, 96% had fewer than 20 employees. Small businesses are the backbone of American, NOT the Fortune 500! But with the failure rate at above 80%, the average American family is recovering from a failed business every 5 years. The Ripple Effect is HUGE. The customers lose out on the product or service, the employees lose their jobs, the vendors don’t get paid, the banks and family members that loaned money or invested lose their money. I want to cut that failure rate in half by giving business owners access to information in plain English, easy to understand reference book.

Owning your own business is both scary and exciting at the same time and it is not for everyone.

You have to wear many hats, every customer is a client and you have to juggle so many things at one time.

Whatever your reason for starting your new business, it is okay not to know everything and okay not to possess all of the skill sets that you will need yourself. It is important to learn your strengths and to recognize the areas where you will need assistance. Recognize the need to hire or team up with those individuals who will help you be successful.

You don’t have to know everything there is to know about business. You just need to surround yourselves with the right ingredients to create the energy and atmosphere needed to generate a great business. I offer this book to you if you are ready to be successful in your dream business.

the basics of setting up your business the right way, identifying the help you may need along the way, and then running your dream business successfully after the set–up is done. As an additional aid, as you read through this book, you can use the checklists at the end of each chapter to write down how each strategy can be applied to your dream business.

With that in mind, as you read through this book, make sure you complete the worksheets and checklists at the end of each chapter and list the decisions you have made and tasks you have accomplished, so that when you are finished reading, you are well on your way to the successful business of your dreams .

My book has been a Number One Best Seller in the Small Business Category on Amazon.com and in 2008 was nominated for a Georgia Writers Association Award.

As television talk show host Oprah Winfrey has said: “The biggest adventure you can ever take is to live the life of your dreams.”

Turn Your Passion into Your Dream Business: Take it from a Dream to Real Success! It is a must for any business owner that wants to be successful!

Want more? Go to www.runasuccessfulbusiness.com/

to get the book!

Also, you can call us at 770-429-0299 to reserve your copy now!

It is full of lessons, checklists, and tried–and– true business strategies designed to help you reach your business goals and make the success you’ve been dreaming about a reality. In this book we will explore Subscription link www.female-exec.com/s.html

E The Magazine for Today’s Female Executive Page 141

Success Strategies For Your Business and Life Tracy Repchuk, Bestselling Author You ever see someone and wonder how they got to where they are today?

Or have you said to yourself, “Of course they can do it, they had this, that and the other thing?”

The issue with success if you often find yourself comparing your beginning, with someone else’s middle or end. This is a quick way to invalidate where you are, what you have done to get yourself to that moment, and makes you feel less than accomplished.

To help you with this I created a book called Start Right Marketing which is a breakthrough combination of all the strategies, tips and steps you need for the success of your business.

Today's market is dynamic, online centric, Google dependent, and social media savvy and if you can leverage and understand what to do and where to turn, you can surround yourself with collaboration partners that can help you navigate and dominate.

Let me highlight some critical success factors for you that you can apply right now.

One of the most powerful marketing tools is the internet, so it's critical you know How to Shine Online and Reach Millions with Your Message.

This starts with the following steps; 1. Your vision 2. Your Brand 3. Landing page (for list building) 4. Custom branded purpose driven emails 5. Corporate/branded site 6. SEO (Search Engine Optimization) 7. Social media integration and matched branding and messaging 8. Traffic 9. Sales page—product highlight pages Page 142 E The Magazine for Today’s Female Executive

Most companies only have a business/branded website. If that is the case for your business, you only have one-half of the websites required. Given the possible investment you may have done on your corporate site, that statement might seem a bit upsetting right now. I can guarantee though, that a few additional sites will create that autopilot mechanism you have dreamed of when it comes to attracting clients, closing deals, and crushing your competition!

Here’s another tip from actor, comedian, author and America’s Got Talent semi-finalist Jim Meskimen.

When it comes to your presentation and message, clarity and simplicity are two virtues you should also keep in mind. It may seem very obvious, but if you aren’t clear about what you are talking about, your audience isn’t going to absorb your message.

You may have a ton of facts to disgorge about your field of expertise, and lots and lots of information to share, but the purpose of why you are speaking to them and the broad strokes of what you want them to walk away with should be top of mind with you before you begin. All the minor points, minutiae, and details can be jettisoned, but the important overall message must never be left behind. A good thing to consider is what would your speech contain if it was distilled into one or two short statements? It’s a good habit to ask yourself before you address a group, “What do I want them to get out of my talk? If they remember nothing else, what should the take-away be?”

There is a lot more steps and strategies, but if you started here you’d be way ahead of your competition already. x

Take a look and see what’s in and what’s missing, and spend some time this week with the principles of Start Right Marketing.

Subscription link www.female-exec.com/s.html

About: Tracy Repchuk, is a 7-Time International Bestselling Author and Online Marketing and Social Media Strategist and speaker. As an award-winning entrepreneur since the age of 19 with over 30 years of business, internet, SEO, and marketing background she has helped thousands of clients get their message online fast and effectively. In addition she has appeared as a technology specialist in National TV segments with ABC, NBC, FOX, HGTV, San Diego Living, Good Morning New Mexico, CNBC, Report on Business TV, Vegas Inc, The CW, USA Today, Forbes, MSN, and over 50 publications, newspapers and magazines, plus hundreds of speaking appearances in over 35 countries. Get Tracy's guide Instant Online Impact for free at: www.StartRightMarketing.com Subscription link www.female-exec.com/s.html

E The Magazine for Today’s Female Executive Page 143

Join NAFE at any of these Southern California Networks Nafe is the largest global network for women with thousands of members. They recently celebrated their 40th anniversary, headquartered in New York they have many affiliate networks across the country.

Would a group of women sharing their dreams…supporting, encouraging and mentoring you, be beneficial at this time of your life. Nafe offers great benefits to members, and the annual membership is only $39.00 go to www.nafe.com and check out all the wonderful benefits and information on Southern CA networks at www.wrnafe.com Meeting fees are $10.00 for Nafe Members and $15.00 for guests./ As the Western & Mid Atlantic Regional Coordinator I invite YOU to join us at one of our monthly NAFE meetings, we also have several new networks soon to start, so get on the list so you can be invited to the kickoff meetings. It’s made up of entrepreneurs, small business owners, corporate executives and women working for companies or even women starting a business.

Come and join us at one of these monthly Nafe affiliate meetings: Please contact the Director of the network below. Any Nafe questions you may contact me Robbie Motter Nafe Western & Mid Atlantic Regional Coordinator at 951-255-9200 or email rmotter@aol.com. Also another opportunity is to sign up on the network you are interested in joining meetup page, this gives you added exposure Nafe also has a Facebook, Linkedin and Twitter page and the Western Region Nafe also has a facebook page so those locations are also added benefits for our Global Nafe members.

As a member you will join one of the networks but you may attend any of the network meetings each month as they all offer great networking opportunities.

Carlsbad Nafe Affiliate Network is on hiatus until the first of the year. Contact Robbie Motter Nafe Western & Mid Atlantic Regional Coordinator 951-255-9200 or rmotter@aol.com to be on the list to be invited to the new meeting we probably will move this network to a North Corridor San Diego location./ Coastal Nafe Network Meets 3rd Thursday at 11:30 am at Marie Calendar's 12489 Seal Beach Blvd Seal Beach, Ca , Director Bobbi Tomsovic 714-492-9262 email btomsovic@yahoo.com Corona/Eastvale/.Norco/Chino Hills/Riverside Nafe Network Meets 1st Monday at 6:30 pm at Marie Calendar's 160 E Rincon Street, Corona, Ca, Director Grace Jeon 626-487-7181 email gracewithclass@gmail.com Corona Meetup page is http://tinyurl.com/l55gkbk Irvine/Costa Mesa Nafe Affiliate Network Meets 4th Tuesday, 6:00 pm Call for new Meeting Location contact Rael Hall, Director at 949=284-6996, email rael@innerwisdomsolutions.com, Irvine/.Costa Mesa meetup page is http://tinyurl.com/nw7b658 https://www.facebook.com/ pages/IrvineCosta-Mesa-NAFE/1423017751287137?ref=hl Page 144 E The Magazine for Today’s Female Executive

Subscription link www.female-exec.com/s.html

Los Angeles Nafe Affiliate Network Meets 2nd Tuesday, 6:00 pm at Playa Provisions 119 Culver Boulevard (310) 683-5019 Playa Del Rey, Calif 90293Director, Althea Ledford, 310-990-9496, email allyledo@aol.com October advisory board closed meeting.

Menifee Nafe Network, Lunch meets the 2nd Wed 11:30 am, Boston Billie’s Restaurant 26850 Cherry Hills Blvd, Sun City, Ca. Contact Robbie Motter, NAFE Western Regional Coordinator & Director of this network 951-255-9200 or email rmotter@aol.com Menifee/.Murrieta Meetup page http://tinyurl.com/cjbvurl Menifee Nafe Network Dinner meets the 4th Thursday of the month at 5:30 pm at Boston Billie’s Restaurant 26850 Cherry Hills Blvd, Sun City, CA. Contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator & Director of this network 951-255-9200 or email rmotter@aol.com Menifee/Murrieta Meetup page http://tinyurl.com/cjbvurl Murrieta Nafe Network meets the 4th Thursday of each month at 12:00 noon at R J’s Sizzling Steak House 41401 Kalima Street, Murrieta, CA Contact Robbie Motter, Director 951-255-9200 or email rmotter@aol.com Menifee/.Murrieta Meetup page http://tinyurl.com/cjbvurl North Orange County Nafe Network meets the 2nd Monday 11:30am at Marie Callender's 5711 East La Palma Ave Anaheim Hills. Ca 92807.

Off the 91 Freeway at Imperial and LaPalma Contact Sheila A Caruso, Director 949-330-0927 email sheilaacaruso@gmail.com NOC meetup page is http://tinyurl.com/d6rcdzu Rancho Cucamonga Nafe Affiliate Network meets the 3rd Thursday of each month at Mimi’s Café 10909 Foothill Blvd, Rancho Cucamonga, CA , Corner of Foothill & Spruce contact Luz Garcia Pennock, Director 909-463-8480 luz@happilyworking.com Riverside Nafe Coming in the Fall contact Joan Wakeland Director 909-721-7648 or email joanewakeland@gmail.com South Orange County Nafe Affiliate network meets the 1st Thursday 6:30 pm at Sarducci’s 26701 Verdugo, San Juan Capistrano, CA Contact Sheila A Caruso, Director 949-330-0927 email sheilaacaruso@gmail.com South Orange County Meetup page http://tinyurl.com/cqksb4z Ventura County Nafe Affiliate Network, meets 3rd Wednesday 12:00 noon at Mimi’s Café, 400 N Moorpark Road Thousand Oaks, Ca 91320, Contact Director Sheryl Tash 805-794-4005 or email sheryldtash@gmail.com We are always looking for more individuals to step to the plate to start additional Nafe networks in the Southern CA area, contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator, rmotter@aol.com or 951-255-9200 Subscription link www.female-exec.com/s.html

E The Magazine for Today’s Female Executive Page 145

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