make it your business card and give it to high end clients as a differentiator and foot in the door. When I launched my book, I was making pennies per copy. Your book is never about the book - despite the effort, blood, sweat and soul you poured into it.
When you go into your funnel marketing- based on that, you will be able to let go of short term gain for long term results.
The key is you are looking for a no brainer decision at a price point they are comfortable with. The better they know you - the more you can ask. If they don’t know you well start with a $997 offer for $497, if they know you a bit - $1997 for $1497. To go much lower than $497 it will be hard to make money fast enough to have made the book and book launch effort worth it. So how does it convert well irresistible offer fantastic price for what they are getting bonus items that make it a no brainer book purchase and upsell offer well written sales page well done presentation. Additional advanced elements JV partners also promoting for 50% of the upsell - this is what Brendan also had
For example, Brendan Bouchard gave his book away for the cost of shipping - loss on book, possible loss on shipping or break even, so why do it... the list building with full address (priceless), and the immediate upsell to a $997 product where he made $2 million dollars on launch - brilliant. Now are we going to get results like that - no - he has a million in his database already - but you can make great money - 5 figures a month in fact if you design your funnel properly to feed an upsell that converts well. You go from book sale, to bonus download gifts, to upsell offer or One Time Offer at a really discounted price. ie. $1997 - one time offer of $1497 - if they buy right now, or $997 one time offer of $497. The book is all about what you do next. Page 98 E The Magazine for Today’s Female Executive
You are using the book to raise your profile, and to generate leads for your big product such as coaching.
It is a powerful business card. It took me from obscurity to number one on Amazon to getting noticed by people in an aggressive industry in weeks. Subscription link www.female-exec.com/s.html