Page 1

The Magazine for Today’s Female Executive


Don’t Lie to Me! Why You Should Hire a Professional Liar.

Mercedes Benz Fashion Week Summer Looks Diane Von Furstenberg Victoria Beckham Cigham Akin

NAFE Meeting June 2015

$4.99 USA (CAN $5.99) Digital edition included with current subscription Page 1 E The Magazine for Today’s Female Executive

Women That Used Their Marketing Genius To Build Empires Barbara Walters Oprah Winfrey Ellen DeGeneres Martha Stewart Shonda Rhimes Arianna Huffington

Bend YOUR Spoon! 7 Steps to Out Perform Yourself


Conferences For Spring 2015

Subscription link

E The Magazine For Today’s Female Executive Subscribe Here E The Magazine for Today’s Female Executive Give a gift -Free Subscription to someone special!

Life’s About Perspective Page 2 E The Magazine for Today’s Female Executive

Subscription link

Subscription link

E The Magazine for Today’s Female Executive Page 3

Brandy’s On Broadway! &Broadway is in Brandy NOW PLAYING Ambassador Theatre, Time Square New York City

Page 4 E The Magazine for Today’s Female Executive

Subscription link




Discover the Creative Edge

Rae Luskin


The Four Energy Blocks That Could

Be Holding You Back!

By Brenda Williams

Message From the Editor’s Desk




Women that Used Marketing Genius

Summer 2015

Mercedes Benz Fashion Week

By Gillian: Reality Rally Host & Producer

to build their Empires


Diane Von Furstenburg Victoria Beckham Cigdem Akin



Winners of Celebrity Chef Showcase


Don’t Lie to Me!

By Anna Corsaro & Daniel Djouder

Building a Better Mousetrap. 3 Franchise Picks


By By David Goodman ByDavid DavidGoodman Goodman

By David Goodman Franchise Expert

Crispy Cucumber Salad, Honey Lime Dressing With Paprika

By Executive Chef, Steve Cazel


Bend YOUR Spoon 7 Steps to Out Perform Yourself

JacQuaeline Life Intuition Skills Trainer'

Subscription link

E The Magazine for Today’s Female Executive Page 5



Ideas worth spreading*

1700+ talks to stir your curiosity

Page 6 E The Magazine for Today’s Female Executive

Subscription link


82 Kieu Hoang

The Book Is YOUR Business Card


Dr. Barbara Young

by Tracy Repchuk


Creativity Brightens the Spirit

102 84


Success4U Foundation

Out Smart The Wine List

by Bruce Wiseman

130 By

Nicole Wallace

The Wine Coach Laurie Forster



The Art of Doing Business in China


Summer Conferences Schedules 2015

Tadia Rice


There are Places I Remember... Hidden Gems of British Columbia

By Charlotte Moore

Global Social Issues

116 By

What Triggered My Celiac Disease


Kirsten Berman The Glutton Gal

Subscription link

Meeting Calendar E The Magazine for Today’s Female Executive Page 7

What is a Female Executive? I am the one that makes the bread, weaves the fabric, creates the peace, negotiates the smiles, shuts it down and wakes it all back up. I am the Swiss Army Knife of mankind. I am the one that gives birth and keeps life goingwhether I have to nudge it with my heart, my mind, my blood or my foot! I keep the bass rhythm of life moving. I am that female that executes the needed, the necessary and the fantastic. I am THAT female executive.

-Althea Ledford

Page 8 E The Magazine for Today’s Female Executive

Subscription link

From the Editor and Chief Creative Officer

Welcome to the June issue of E The Magazine for Today’s Female Executive. This month’s theme is MADWOMEN, women that used their marketing genius to build empires. This week marks the end of two television programming landmarks—Madmen and David Letterman. A few days ago MADMEN had it’s final episode and just tonight as I’m writing this, America is saying goodbye to David Letterman. Both shows were packed with nostalgia. With MADMEN, it was recreated, depicting the advertising world back in the 1960’s. While with David Letterman it ran in real time for over 30 years. And based on the memory jolts presented throughout the MADMEN series, we were constantly reminded of how women were openly disrespected, undervalued and overlooked. So any success women experience from then to now came with a high price, very little support, even from other women. This made naming this month’s theme MADWOMEN an obvious give away. These women faced and succeeded in a male dominated industry. In all cases they more than survived-they thieved. We should all take notes and understand, the path of least resistance is not the path to your dreams. And to be labeled MADWOMEN because you stand up to gender bashing, racism, industry politics and countless forms of haters, is a good thing. As you pursue your dreams and babysit your business, just know that some of your opportunities exist because someone blazed the trail ahead of you. I hope you enjoy this issue. -Althea Ledford Subscription link

E The Magazine for Today’s Female Executive Page 9

Subscribe and Connect

E The Magazine for Today’s Female Executive Click directly on icons to link or copy links below and paste into your browser. Subscription Link

Page 10 E The Magazine for Today’s Female Executive

Subscription link


Laurie Forster Althea Ledford

The Wine Coach

By Tracy Repchuk Author &Social Media Expert

JacQuaeline Life Intuition Skills Trainer'

Editor and Chief Creative Officer

Brenda Williams Author & Lifestyle Coach

Chef Steve Cazel Shawn Sandy

Rae Luskin Author& Artist

The Selling Agency

Aldeme Mitchell Kirsten Berman The Glutton Gal

Daniel Djouder

“Economic and Geopolitical Analyst”

Bruce Wiseman

Creative Director

Dr. Barbara Young


Radio Show Host, Author

Anna Corsaro

Charlotte Moore

Crisis Expert

Travel Expert

Subscription link

David Goodman Franchise Expert

E The Magazine for Today’s Female Executive Page 11

Mercedes Benz Fashion Week Summer 2015

Along with Victoria Beckham Cigdem Akin

Page 12 E The Magazine for Today’s Female Executive

Subscription link

Subscription link

E The Magazine for Today’s Female Executive Page 13

Diane Von Furstenburg

Page 14 E The Magazine for Today’s Female Executive

Subscription link

g Spring Summer 2015

Subscription link

E The Magazine for Today’s Female Executive Page 15

Victoria Beckha

Page 16 E The Magazine for Today’s Female Executive

Subscription link

am Summer 2015

Subscription link

E The Magazine for Today’s Female Executive Page 17

Cigdem Akin

Page 18 E The Magazine for Today’s Female Executive

Subscription link

Summer 2015

Page 19 E The Magazine for Today’s Female Executive

Subscription link



Phone 818.578.8706 Page 20 E The Magazine for Today’s Female Executive

David@franchisebizconsu Subscription link

Get Great Franchising Opportunities

Learn how to earn your $1,000 bonus NOW email or call

Subscription link

E The Magazine for Today’s Female Executive Page 21

Looking For A Franchise That Has The Best Mouse Trap? Here Are 3 of The Best! Written by: David Goodman Founder of Franchise Biz Consulting, LLC *

Welcome to the Franchise Forum. I think that May has come here way too quickly! But be that as it may (sorry for the play on words), it is here. Now, of course there are numerous catch phrases that highlight May. Some of the more familiar adages are: “Make Hay while the sun shines.” Or, “Reap what you sow”. How about, “April showers bring May flowers.” If you notice that they all seem to be centering on the fact that somehow something you do now, could facilitate something better to happen in the future. That has a certain element in it that all franchises have because they are set up to help you with the beginning segment of building a business so that you and your family, down the road, will enjoy the fruits of your labor.

Follow The Rules? Or Make Your Own! I was enjoying breakfast at a hotel in Philadelphia last week while waiting for the hotel shuttle to arrive to whisk me off to the airport. As always I like to keep my ears perked to hear pertinent conversations about anybody who may be unhappy with their present job or career path. Page 22 E The Magazine for Today’s Female Executive

I overheard two businesswomen talking about the benefits they were collecting from their current company. As I listened more attentively I realized that what actually had been transpiring was a high level employment interview. Evidentially there was a job fair taking place and I was smack dab in the middle of it! I listened to what the employer’s representative was saying about her company. It was quite impressive. Some of the incentives were, high starting salary, after 5 years there is a 2 week paid vacation , health benefits, 401k, maternity leave, etc. As I listened, I realized that every one of the benefits were simply carrots laid out in front of the perspective employee designed to lock them into a lifetime of loyalty. In essence, there were rules that were laid out and if they are followed there would be a reward. After the interview was over, I approached the interviewee, introduced myself and simply said that I was listening to the representative's pitch and it sounds like a Subscription link

See the whole Video “Mousetrap verses Mouse” on YouTube great opportunity. However, if you own a franchise, for the most part, you make the rules by which you reap the benefits! You determine, your salary, time off for vacations, growth potential, ancillary career paths, etc. "Here is my card", I said, "The choice is yours". You reap 100% of what you sow! As an employer, you offer bonuses and incentive plans to your employees. You choose how much of the pie goes to them and what portion goes to you. (From those April showers, you decide how many May flowers you give away and how many you keep.) Later that

day, she called me and wanted to set up an appointment.

You May Have the Knowledge to Run a Franchise But Not the Experience to Start One. In the world of business most individuals are quite capable of running their own business. They are simply missing the, Who, What, Were, When and How of opening up a successful enterprise. That is what the Franchisor does. They guide you regarding all those questions. And because they, most likely, have been doing it successfully for years, they are expertly equipped to properly school you in the most effective, easiest and understanding manner. Who would not want a Subscription link

successfully proven concept that is completely different but is exactly the same? And the "same" part of that statement has a long track record of being very, very successful. Now, what do I mean by that last statement? Sounds like jibber- ish or an oxymoron. Well, this is my thought process. Some of the most successful businesses have been born out of similar concepts and business products or services that are well known or seemed to be played out to tears. However, those businesses have still enjoyed a history of working very well because they contained a definite twist that earns it the right to be considered unique and different. Here is an example What could be more annoying than a mouse in your home? Well, over 100 years ago, the mouse trap was the answer. I would venture a guess that over one billion have been sold over the years. I would deem that a successful product and the business of producing them is, like wise, a killer business. Actually, killer is the operative word here! In today's age, we are now a society that is always thinking green and being more humane to animals. So, naturally there is now on the market the "humane" mouse trap; One which catches the animal and then allows the “humane” release into the wild. E The Magazine for Today’s Female Executive Page 23

Now, I don’t know how many humane traps have been sold but here is the response I received from Google: (About 7,680,000 results 0.58 seconds). I guess that would indicate that quite a few have been Sold!

I Promised You 3 Awesome Businesses That Are the Best “Mouse Traps” in Their Respective Business Arenas.

Why 911 Restoration? · Proven business model · 8 month – 18 months 100% ROI The ideal franchisee / candidate: · Driven · Sales Oriented · Customer focused

Support and Training: 

That is the real theme of this month’s franchises. Nothing really new but the uniqueness or twist is in the usage or marketing of the product or service and the training geared towards service and understanding the psychology of the potential customer. These franchises have proven to be successful.

     

911 Restoration provides nationwide 24/7 emergency response specializing in water damage restoration, mold remediation, and fire damage restoration. Our franchisees are passionate professionals that take pride in providing quality and world-class customer service because they take pride in where they live and believe that everyone deserves a fresh start. Here is an excellent franchise that serves a need not a want. And this “need” is in a huge growth mode. Although this may seem appropriate for just for men, I have been told that the main ingredient is sales and marketing. (And the franchise has professional teams who are specially equipped to help produce leads; complete with a 24 hour call center and a variety of, on staff, consulting professionals.)The franchisee is trained regarding whom to hire and then those employees are professionally trained. Of course the franchise, also, welcomes husband and wife teams.

Lead Generation (in-house marketing) 24/7, 365 days live in-house call center to take service calls and warm transfer to franchisees Success Development including assistance with local networking/marketing Estimating/Billing Development Department Business Management Training Operational support Financing and purchasing assistance Ongoing support

As you know, whenever I recommend an opportunity, one of the primary prerequisites I look for is lifestyle. This next one is a little off that theme because it is a restaurant in nature. And by definition the hours typically keep in cadence with the dinner and late night snack hours. However, some individuals will find this not to be a problem. This one is very intriguing. I happen to really love the concept. This is a restaurant with a cold kitchen! Nothing is cooked, baked, or oven prepared! Very simple to operate. If you like fine wine, fine dining, unusual but very sound opportunity, you should absolutely look at this one.

Virgola - Oysters & Italian Wine Bar

A clean, efficient & stylish wine & oyster bar. Low barrier to entry / start up cost. High sales per square foot. Sexy atmosphere. Easy to operate. No gas line or venting required. Unique concept.

Please Contact David Goodman (818) 578 8706 for more details Page 24 E The Magazine for Today’s Female Executive

Subscription link

Virgola - Oysters & Italian Wine Bar, a unique dining experience established in Manhattan's Greenwich Village, is expanding its business operations by offering franchises throughout the United States. Twenty years in the restaurant industry led owner, Joseph Marazzo, to create a distinct oyster bar concept that has gained local and national media attention. Motivated by neighborhood residents’ fond memories, Joseph repurposed the cozy, six foot wide space in a way that is artistic, intimate and comfortable but still evokes the history of what was affectionately called “the alley”. Virgola’s innovative cocktails and exclusively Italian wine list, including its own Virgola Prosecco, take you on a tour of Italy. Affordably priced oysters, for which Virgola has become known, accompany selections of crudo, caviar and imported Italian specialties - all carefully curated and produced in a heat-free kitchen.

At Huntington Learning Center our success is achieved through reaching our solitary goal: the success of the student. Our franchisees are dedicated to helping students of all levels reach their highest potential, and our corporate team is dedicated to helping franchisees achieve theirs. As we continue to expand and add centers across the country, we are actively seeking highly motivated, success-oriented individuals who share our high standards and commitment to excellence. With Huntington Learning Center you can fulfill your dreams by helping a young person achieve his. As you explore the opportunities and support we provide, you will discover we offer one of the most rewarding franchise business available today.

Ultimate Business Opportunity… Absolutely No Investment Required!! Of course there are some individuals who simply cannot even put together 10 K to get their business aspirations off the ground. And to those individuals or anyone looking to supplement their income, I have a special bonus program specifically designed for all my “E” magazine readers. I will personally send you a check for up to $2,000 for anyone who sends me contact information (name, address, phone number and email address) of anyone who is interested in a franchise and through my efforts becomes a franchisee. Of course there are certain restrictions. Please call for further details. GOOD FRANCHISE HUNTING!

Franchise Biz Consulting, LLC Professionally Find A Fabulous Franchise...Free!

David Goodman Office 818 578 8706 Cell 856 287 0303 Email Address: Website: If you are truly serious about taking the control of your life out of the hands of others and finally seizing your own destiny, please call me.

Please Contact David Goodman (818) 578 8706 for more details Subscription link

E The Magazine for Today’s Female Executive Page 25

Briya inspires compassion through fashion by making fun, fa

concerned global citizens and dedicated change-makers to t their full potential in underprivileg

With the purchase of each Briya bag, you will be providing employment and other essential resources needed stricken communities

Page 26 E The Magazine for Today’s Female Executive

Subscription link

ashionable purses and bags that allow adventurous spirits, travel in style while also helping women and children reach ged regions around the world.

school supplies, uniforms, textbooks, vocational training, d to empower women or children living in povertys across the globe.

Subscription link

E The Magazine for Today’s Female Executive Page 27

Discover The Creative Edge By Rae Luskim “The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.” —Alan Alda

Imagine yourself working in a place bursting with energy and vitality. The people around you are happy all day long. They love what they are doing and are committed to your vision and mission. They are laughing and smiling. Creativity and imagination are key to the success of organizations today. In stimulating, fun and playful cultures, employees are more productive. They have 51% lower turnover (Gallup) They have 125% less burnout (HBR), 43% more productivity (Hay Group) and 33% more profitability (Gallup).

Page 28 E The Magazine for Today’s Female Executive

We were born creative. We used to ask endless questions, much to our parents’ dismay. We used to imagine, make up stories, and play pretend. We freely expressed ourselves in fun and exceptional ways. As children, we were told: the cow is not purple, stop fidgeting in your seat, stop daydreaming, and there is only one right answer. It is time once again to discover the creative edge and play in the realm of your imagination, ask endless questions, and tap into your intuition to see opportunities, solve problems, and uniquely express yourself.

Subscription link


People who are able to step outside the boundaries of traditional thinking can generate new ideas, make superior decisions, and get bottom-line results. Steve Jobs once said that Apple flourished because the team members were poets, musicians, and artists who were also excellent computer scientists. The confluence of the arts and science can be found everywhere, from skyscrapers, to suspension bridges, to the gardens at Versailles.

You are creative when you:  Make a meal out of strange ingredients you find in the refrigerator.  Plan a scavenger hunt in the house on snow days.  Figure out how to attend your child’s volleyball game and still meet your deadline at work.  Rework the budget so you can fix the leaky roof.  See a potential problem with your cliDespite what you may think—“I don’t have a creative ent’s strategy, and diplomatically probone in my body”—creativity is not the exclusive dopose an alternate solution. main of artists, musicians, and professional designers.  Organize a clothes drive for a family Artists are creative by nature, but you don’t have to in need. link E The Magazine for Today’s Female Executive Page 29 beSubscription an artist to be creative.

Page 30 E The Magazine for Today’s Female Executive

Subscription link

Everyone has the ability to think creatively, problem solve, and generate more ideas. It requires practice, the same way you need to train your body for the marathon. All too often, we let our brain go on auto-pilot through repetitive routines and rigid thinking, and fail to nourish our curiosity. Don’t rush through your day, but rather indulge in play, wonder, and joy. Notice what is happening right outside your window, and do so with the eyes of a six-yearold. Ask questions. Be surprised. By assuming a new perspective, you open yourself to discovery, learning, and your creative potential.

There are five easy steps you can do today to boost your creativity and discover the creative edge. Here are five ways to make your workplace more creative and fun.

1) Invest in imagination. Allocate time to day dream and play with possibilities. At Google employees are given one day a week to work on a project of their choice that doesn’t fall within their formal job description. Google reports that they get many ideas that can be applied to the rest of their organizations’ core work. One of my favorite ways to tap into your imagination is to take an image and tell a story. Pick an image from a magazine and write a story. When you look at the image what do you see, feel, free associate without judgment and write a list of all the words that come to mind. Begin writing once upon a time and use every word on your list as if it were an old fashioned Madlibs.

Page 31 E The Magazine for Today’s Female Executive

2) Have recess. Do you remember the energy and excitement as everyone headed for recess? Children running all over the place; whispering, shouting, and laughing. Children laugh an average of 400 times a day and that number drops to only 15 times a day by the time people reach age 35. Laughter releases endorphins which make you feel good. Laughing increases oxygen intake, thereby replenishing and invigorating cells. It also increases the pain threshold, boosts immunity, and relieves stress. When you are less stressed you are more creative. Have game day at work, dress up as your favorite superhero or crank up the music and dance and watch how the creativity begins to flow.

3) Cultivate curiosity.

Regardless of where or how we work, the best creative minds are the most curious. One of my favorite movies growing up was Auntie Mame. Mame implores her young nephew Patrick to avoid dullness by “soaking up life, down to your toes. Eat an ice cream sundae for breakfast. Take a different route to work. Try a new restaurant. Take class. Ask what if questions. Create a vision board on Pinterest. Pretend you are a tourist in your town. Share your knowledge or passion with your colleagues.

4) Do your brainstorming offsite.

Offsite meetings can be a great way for companies to take employees out of the office to brainstorm new business ideas, discuss company-wide issues and problems and teach employees new skills. Go to the amusement park and take a ride on the roller coaster or get in a hot air balloon. Go to a museum and see things from a new perspective. Walk and talk in the park. Subscription link

5) Design an inspiring and flexible work space. Google again had been a leader in this arena. Employees glide around the building on razor scooters and climb ladders between floors. They design their own workspace with treadmills and tinker toys while writing on walls. You can start small and rearrange the furniture. Hang art work on the walls or cover them with black board paint. Bring in fun things such as Nerf balls, a basketball and hoop, or party blowers. One of my favorite places to go for meetings is

Catalyst Ranch in Chicago. Nestled in a

building that dates to the 1880's in the old meatpacking district, there are 6 rooms all furnished with vintage furniture, ethnic artwork, toys, books, magazines, colorful walls and filled with natural light. The creator is Eva Niewiadomski, who I had the pleasure of interviewing for my new book The Creative Activist: Make the World Better, One Person. One Action at a Time. Available on Amazon June 26th, 2015. "When I started Catalyst Ranch in 2002, it was with the thought that there was a different way to enable creative thinking. There are better processes and better outputs versus sitting in a hotel room or a conference room back at the office and trying to force people to come up with better ways to do things or to think differently when you are constantly in that same sort of space. I had created some of those sorts of different spaces when I was at Quaker Oats, a couple of innovation hallways and a creativity room as of sideline to my day job. I decorated my desk, I had a lot of art work around, and people loved coming and having meetings at my desk.

There was a different energy in how we approach things because there was a different physical environment. Many people take for granted the importance of physical space. Page 32 E The Magazine for Today’s Female Executive

Subscription link

. They don’t really understand how important that element is in enabling better things to come out at the end of the day whether it be you are training someone or whether it is a strategic planning meetings or whether it’s a product ideation. If you can help people’s brains engage in a different way, then you are going to come out with better results than if you just sat them in a plain conference room and say “Okay, now I want you to come up with a whole new process” or “I want you to learn something” and before you know it, people are zoning out." For more information and an opportunity to play with slinky, pipe cleaners and play doh go to http:// Striving to create a fun, exciting, dynamic workplace where imagination, curiosity, collaboration and play is encouraged should be the goal of any company. Looking at creativity as a most valuable asset and treasure has been embraced in the corporate world so eloquently by Zappos’ core value “create fun and a little weirdness.” How can you create fun and a little weirdness in your life and work? The possibilities are endless, nothing is too small. This is your time to create new ideas, make new decision, take new actions and Discover The Creative Edge. I am Rae Luskin the founder of The Winning Adventure and the author of the new book The Creative Activist: Make the World Better, One Person, One Action at a Time. An inspirational tool box to help you embrace your brilliance, power and purpose. I know you are great at your job but are you happy and fulfilled?

thecreativeactivist.php Join me and other Creative Activists as we come together to support and share our creativity and unique vision to make the world a better place. » CreativeActivists. Page 33 E The Magazine for Today’s Female Executive

Subscription link

Rae Luskin a Chicago, artist, author and community activist. Rae received her BFA from Roosevelt University and an MA in Urban Planning from Loyola University. Rae is a true leader in using creative expression to nurture self worth, resilience, healing and social change. Known to many as the Healed Heart Expert, her clients say, “If you want to make peace with your past andstand in your power work with Rae. If you want loving support, inspiration and tools that will take you from feeling worthless or broken to owning your magnificence work with Rae. If you are tired of feeling nobody knows the true you, work with Rae and experience authentic, loving, rich relationships.”

Rae is a gifted artist and teacher. Her art

New Publication Connect with Author Rae Luskin Creative Activist, Speaker, Author and Artist. Tap into your creativity, passion, purpose and change the world! 847-948- 0315 Page 34 E The Magazine for Today’s Female Executive

work is featured in Shine the Light by Rachel Lev and can be found in numerous private collections. In 1999, she founded Art & Soul Connections which is dedicated to providing easy to follow creative experiential workshops and tools, for self-discovery, personal growth and healing. Rae has led various enrichment programs and creative retreats for schools, not-for profit foundations, professional organizations and social service agencies. Her clients have said “Rae takes the fear out of art. If you can use scissors, a glue stick and crayons you will be successful. We learned that the process is more important than the product.” Always finding ways to balance her artistic side with her desire to improve the lives of women and children, Rae has been a community activist for the last 16 years with National Council of Jewish Women and JCARES (Jewish Community, Abuse, Response, Education and Solutions). In January of 2010, she founded Survivor SOULutions to educate communities, empower survivors, and encourage those who love them, to end the “silent epidemic” of childhood sexual abuse. Sharing her personal story, art work and her innovative art and soul programs, she has changed the lives of hundreds. According to community partners, Rae is “passionate about her work as an advocate for healthy children and families. She is strong and articulate and can lead her cause. Her work has the potential to prevent abuse and broken hearts across the world.“ Subscription link

Magic!- “RUDE” Parody-corporate Version

Subscription link

E The Magazine for Today’s Female Executive Page 35


Page 36 E The Magazine for Today’s Female Executive

Subscription link

EN Women that Used Their Marketing Genius to Build Their Empires & Change an Industry

Barbara Walters Oprah Winfrey

Ellen DeGeneres Martha Stewart

Shonda Rhimes Arianna Huffington Mad Enough to dream and believe in their futures. This group of women have defied the odds of gender bashing, homophobia, racial prejudice and countless encounters with hater sabotage. There is still much to do but these women have made significant headway in the right direction. Their journeys went well beyond just showing up to work. They had to fight for and insist on equality, recognition and some of the same rights their male counterparts already enjoyed. This article is to start you on the journey of researching and understanding the importance of trailblazing an industry.

Subscription link

E The Magazine for Today’s Female Executive Page 37

MAD MADWOMAN WOMAN Barbara Walters Page 38 E The Magazine for Today’s Female Executive

Source:Wikipedia Subscription link

Her Genius Is Tough Skin & Courage She was born September 25, 1929, is an American broadcast journalist, author and television personality. She has hosted morning television shows Today and The View, the television news magazine 20/20, co-anchored the ABC Evening News, and was a contributor toABC News. Walters first became known as a television personality when she was a writer and segment producer of "women's interest stories" on the morning NBC News program The Today Show, where she began work with host Hugh Downs in 1962, once even modeling a swimsuit when an expected model did not show up. Because of her excellent interviewing ability and her popularity with the viewers, and when other women left the program, she was eventually allowed more air time. Even though her production duties made her a significant contributor to the show, she had no input in choosing a successor for Hugh Downs when he left the show in 1971. Frank McGeewas hired. Although his salary was twice hers, at Frank McGee's death in 1974, because of a clause added to her contract by her agent (a family Subscription link

Jim Hartz became her co-host. Two years later, continuing as a pioneer for women, she became the first female co-anchor of any network evening news, working with Harry Reasoner on the ABC News flagship program ABC Evening News. While co anchoring ABC Evening News with Harry Reasoner, Barbare endured insults and obvious distain displayed by Harry who did not want a co-anchor, especial a female Co Anchor. By Barbara making that single tough decision to push through and endure the insults and treatment, she opened the door for every other women appearing on television news and journalists. From 1979 to 2004, Walters worked as co-host and producer for the ABC newsmagazine 20/20, again appearing with Hugh Downs. From 1976 to 2010, she contributed as an anchor, reporter, and correspondent for ABC News, along with producing and hosting her own special interview programs several times yearly. Beginning in 1997, she created, and appeared as co-host on The View. Walters retired from ABC News and as co-host of The View on May 16, 2014, although she remains the executive producer for as long as it's on the air. In 1996, Walters was ranked #34 on the TV Guide "50 Greatest TV Stars of All Time".

E The Magazine for Today’s Female Executive Page 39

MAD MADWOMAN WOMAN Oprah Winfrey Source:Wikipedia Page 40 E The Magazine for Today’s Female Executive

Subscription link

Her Genius is Ushering Healing & Help into The World Oprah receives inspiration and direction with one hand and give it out with the other. In simplest terms she’s a vessel ushering help into the world and using the medium of film and television to do it. As an American media proprietor, talk show host, actress, producer, and philanthropist. Winfrey is best known for her talk show The Oprah Winfrey Show, which was the highest-rated program of its kind in history and was nationally syndicated from 1986 to 2011.Dubbed the "Queen of All Media", she has been ranked the richest African-American of the 20th century, the greatest black philanthropist in American history, and is currently (2012) North America's only black billionaire. She is also, according to some assessments, the most influential woman in the world. In 2013, she was awarded thePresidential Medal of Freedom by President Barack Obama] and honorary doctorate degrees from Duke and Harvard. Winfrey was born into poverty in rural Mississippi to a teenage single mother and later raised in an innercity Milwaukee neighborhood. She experienced considerable hardship during her childhood, saying she was raped at age nine and became pregnant at

Subscription link

14; her son died in infancy. Sent to live with the man she calls her father, a barber in Tennessee, Winfrey landed a job in radio while still in high school and began coanchoring the local evening news at the age of 19. Her emotional ad-lib delivery eventually got her transferred to the daytime-talk-show arena, and after boosting a third-rated local Chicago talk show to first place, she launched her own production company and became internationally syndicated. By the mid-1990s she had reinvented her show with a focus on literature, self-improvement, and spirituality. She also launched a host of other programs bring health and mental health to the forfront in the form of Dr. Phil Show, Dr Oz show and more recently Fix My Life starring Iyanla Vanzant. Most recently Oprah has launched OWN network bringing on talent such as Tyler Perry and great compelling programming. The most special is her Super Sunday. Sometime when people abandon you, God steps in an whispers “I’m Here” and you have the strength to keep standing.

E The Magazine for Today’s Female Executive Page 41

MAD MADWOMAN WOMAN Ellen DeGeneres Page 42 E The Magazine for Today’s Female Executive


Subscription link

Her Genius is Making People Feel Happier aka “Sharing Light” “Be Kind to one another” Simple words she shares at the end of every show. What if more people actually did it? Ellen is a combination of Elf and Angel while she gives away gifts, opportunities and cash to worthy needy guest ( the angel side), she also has a terrible habit of scaring the Cheese Wiz out of her guest. That would be the elf side. Basically anyone that sits in that chair is fresh meat. She’s used everything from a giant spider to a moving bush. And she goes through the pain staking tasks of asking the guest what scares them and then uses it to actually scare them. She’s hidden behind doors, in bathroom stalls– is there no place sacred? I know better and I’m ashamed to say that I gut laugh every time she does it.

Ellen Lee DeGeneres television host, actress, writer, and producer. She starred in the popular sitcom Ellen from 1994 to 1998, and has hosted her syndicated TV talk show, The Ellen DeGeneres Show, since 2003. Her stand-up career started in the early 1980s, culminating in a 1986 appearance on The Tonight Show Starring Johnny Carson. Carson likened her to Bob Newhart, and invited her for an onscreen chat after her set; DeGeneres was the first female comedian invited by the iconic host to join him for such a discussion, at a time when such an invitation was widely regarded Subscription link

as one of the most influential endorsements available for a comic. As a film actress, DeGeneres starred in Mr. Wrong(1996), appeared in EDtv (1999), and The Love Letter (1999), and provided the voice of Dory in thePixar animated film Finding Nemo (2003), for which she was awarded the Saturn Award for Best Supporting Actress, the first time an actress won a Saturn Award for a voice performance. In 2010 she was a judge on American Idol for its ninth season. She starred in two television sitcoms, Ellen from 1994 to 1998, and The Ellen Show from 2001 to 2002. During the fourth season of Ellen in 1997, she came out as a lesbian in an appearance onThe Oprah Winfrey Show. Shortly afterward, her character, Ellen Morgan, also came out to a therapist played by Winfrey, and the series went on to explore various LGBT issues, including the coming-out process. This made her the first openly lesbian actress to play an openly lesbian character on television. In 2008, she married her longtime girlfriend Portia de Rossi. DeGeneres has hosted the Academy Awards, Grammy Awards, and the Primetime Emmys. She has authored three books and started her own record company, Eleveneleven. She has won 13Emmys, 14 People's Choice Awards, and numerous other awards for her work and charitable efforts. She is also responsible for Ludacris' album cover. E The Magazine for Today’s Female Executive Page 43

MAD MADWOMAN WOMAN Martha Stewart Source:Wikipedia Page 44 E The Magazine for Today’s Female Executive

Subscription link

Her Genius is to permanently consolidating Lifestyle into one name –

Martha Stewart

Martha Helen Stewart is an American businesswoman, writer, and television personality. As founder of Martha Stewart Living Omnimedia, she has gained success through a variety of business ventures, encompassing publishing, broadcasting, merchandising, and electronic commerce. She has written numerous bestselling books, is the publisher of the Martha Stewart Living magazine, and hosted two long-running syndicated television shows, Martha, which ran from 2005 to 2012, and Martha Stewart Living, which ran from 1993 to 2005. In 2004, Stewart was convicted of charges related to the ImClone insider trading affair. There was speculation that the incident would effectively end her media empire,[although Stewart began a comeback campaign in 2005 and her company returned to profitability in 2006. Stewart rejoined the board of directors of Martha Stewart Living Omnimedia in 2011 and became chairman of her namesake company again in 2012.

Martha Stewart Living Omnimedia In September 1997, with the assistance of business partner Sharon Patrick, Stewart was able to secure funding to purchase the various television, print, Subscription link

and merchandising ventures related to the Martha Stewart brand, and consolidate them into a new company, named Martha Stewart Living Omnimedia. Stewart served as chairman, president, and CEO of the new company and Patrick became Chief Operations Officer. By organizing all of the brand's assets under one roof, Stewart felt she could promote synergy and have greater control of the brand's direction through the business's activities. That same month, Stewart announced in Martha Stewart Living the launch of a companion website and a catalogue business, called Martha by Mail. The company also has a direct-to-consumer floral business.

On October 19, 1999, Martha Stewart Living Omnimedia went public on the New York

Stock Exchange under the ticker symbol MSO. The initial public offering was set at $18 per share, and rallied to $38 by the end of trading, making Stewart a billionaire on paper and the first female, self-made billionaire in the US.[40] The stock price slowly went down to $16 per share by February 2002. Stewart was then and continues to be the majority shareholder, commanding 96% control of voting power in the company. E The Magazine for Today’s Female Executive Page 45

MAD MADWOMAN WOMAN Shonda Rhimes Source:Wikipedia Page 46 E The Magazine for Today’s Female Executive

Subscription link

Her Genius is To Captivate and Spellbind her Audiences Rhimes was born in Chicago, Illinois Rhimes lived in Park Forest South (now University Park, Illinois), with two olde ban interest in hospital environments. She attendedMarian Catholic High School in Chicago Heights, Illinois, before enrolling at Dartmouth College, where she majored in English and film studies and earned her bachelor's degree in 1991. At Dartmouth, she joined the Black Underground Theater Association and divided her time between directing and performing in student productions and fiction. She wrote for the college newspaper. After college, she relocated to San Francisco with an older sibling and worked in advertising at McCann Erickson. She subsequently relocated to Los Angeles to attend the University of Southern California to study screenwriting.. Rhimes was ranked at the top of her class and earned the Gary Rosenberg Writing Fellowship. She obtained a Master of Fine Artsdegree from the USC School of Cinematic Arts.] Rhimes is the creator and currently executive producer and head writer of Grey's Anatomy. The series debuted as a midseason replacement on March 27, 2005. The series focuses on the surgical staff at the fictional Seattle Grace Hospital, (later to be named Grey Sloan Memorial Hospital) in Seattle, Washington. The series features an ensemble cast with Ellen Pompeo serving as titular character Meredith Grey, who provides narration for a majority of the series' episodes. On May 16, 2006, ABC announced plans to relocate Grey's Anatomy from Sunday evenings to Thursdays to anchor the network's Thursday evening programming, Subscription link

by airing Thursdays at 9 p.m. In 2007, Rhimes created and produced the Grey's Anatomy spinoff series Private Practice, which debuted September 26, 2007, on ABC. The show chronicles the life of Dr. Addison Montgomery (Kate Walsh) as she leaves Seattle Grace Hospital for Los Angeles to join a private practice. The series finale was aired January 22, 2013.In 2010, Rhimes created a new pilot for ABC called Inside the Box. In 2011, Rhimes served as executive producer for the medical drama, Off the Map, which was created by Grey's Anatomy writer, Jenna Bans. It focused on a group of doctors who practice medicine at a remote clinic in the Amazon. The series was officially cancelled by the ABC network on May 13, 2011. In May 2011, ABC ordered Rhimes's pilot script Scandal to series. Kerry Washington stars as Olivia Pope, a political crisis management expertwho is partially based on former Bush administration press aide Judy Smith.The series debut aired on April 5, 2012. In 2012, she developed the period drama Gilded Lillys, which was not picked up to series. In December 2013, it was announced that ABC had ordered to pilot The ShondaLand production How to Get Away with Murder. Actress Viola Davisjoined the cast as the lead character in February 2014. It was officially picked up to series on May 8, 2014.Rhimes recently appeared as herself in the 5th episode of Season 3 of The Mindy Project, which aired October 14, 2014.

E The Magazine for Today’s Female Executive Page 47

MAD MADWOMAN WOMAN Arianna Huffington Source:Wikipedia Page 48 E The Magazine for Today’s Female Executive

Subscription link

Her Genius is Redesigning Multi Multi--Platform Media.

Huffington is also a regular panelist on the nationally syndicated weekend radio program, Both Sides Now with Huffington & Matalin, hosted by Mark Green.

Arianna Huffington is a author and syndicated columnist. She is the co-founder and editor-in-chief of The Huffington Post which was founded in 2005. She was a popular conservative commentator in the mid-1990s, after which, in the 1990s, she became a liberal. She is the former spouse of former Republican congressman Michael Huffington.

Huffington serves on the board of directors of the Center for Public Integrity. She is also a One Young World Counsellor, speaking to One Young World delegates at Summits inJohannesburg, South Africa in 2013 and Dublin, Ireland in 2014. She spoke about her "third metric" for success and the value of youth leadership.

In 2003, she ran as an independent candidate for Governor in the California recall election. In 1973, Arianna (as Stassinopoulos) wrote a book titled The Female Woman, attacking the Women's Liberation movement in general and Germaine Greer's 1970 The Female Eunuch in particular. In the book she wrote, "Women’s Lib claims that the achievement of total liberation would transform the lives of all women for the better; the truth is that it would transform only the lives of women with strong lesbian tendencies." In the late 1980s, Huffington wrote several articles for National Review. In 1981, she wrote a biography of Maria Callas, Maria Callas – The Woman Behind the Legend, and in 1989, a biography of Pablo Picasso, Picasso: Creator and Destroyer.

On February 7, 2011, AOL acquired the mass market Huffington Post for US$315 million, making Arianna Huffington editor-in-chief of The Huffington Post Media Group. In 2012, The Huffington Post became the first commercially run United Statesdigital media enterprise to win a Pulitzer Prize. In July 2012, The Huffington Post was ranked #1 on the 15 Most Popular Political Sites list by eBizMBA Rank, which bases its list on each site's Alexa Global Traffic Rank and U.S. Traffic Rank from bothCompete and Quantcast.

Huffington rose to national prominence during the unsuccessful Senate bid in 1994 by her then husband, Republican Michael Huffington.

ranging from  Entertainment  Politics  Business  Erngertainment  Tech  Media  Worldpost  Health living  Comedy  HuffPost Live

In a 2004 appearance on The Daily Show with Jon Stewart, she announced her endorsement of John Kerry by saying, "When your house is burning down, you don't worry about the remodeling."

With over 80 sources of News., 50 separate blog links and 8 columnist. Available in 9 languages and internationally distributed Hufington post shares and demonstrates the new blend in traditional news reporting and effective internet integration.

Subscription link

E The Magazine for Today’s Female Executive Page 49

Visit The Getty...

Page 50 E The Magazine for Today’s Female Executive

Subscription link

Subscription link

E The Magazine for Today’s Female Executive Page 51

Page 52 E The Magazine for Today’s Female Executive

Subscription link

Don’t Lie to Me! Why you should hire a professional


By Anna Corsaro & Daniel Djouder

“A lie can travel halfway around the world while the truth is putting on its shoes.”

- Mark Twain

Subscription link

E The Magazine for Today’s Female Executive Page 53

Possessing the ability to live 24 hours a day undetected running a “legend” (covert story) for months or years, one could say that they are the only true experts in lies in the world. However, contrary to psychopaths, sociopaths or common liars, they are not imposters in the most negative meaning of the word, but rather people with unusual skills that contribute to the defense of the country by sacrificing their own freedom and often their lives.

A study by Gordon Wright Wright,

a British

psychologist of the University of London, would show beyond any doubt that those who are good at lying are also better at detecting deception in other people, as if they had developed a social radar, a sort of self - cognition that they can extend to the observation of others. Gordon Wright states: "This study was the first to establish a clear link between the ability to lie and to identify the lies."

The infiltrated, then, does not only possess the skills to lie for long periods without being unmasked, but they have the ability as well to recognize when someone is lying with a significantly smaller margin of error than anyone else's. Being able to hire a former specialist of infiltration is very expensive and these people are also rare to find, but if you succeed you will dispose of a fantastic weapon for protecting your business from liars.

The Most Common Lie-Detection Myths NO technological device - including the polygraph

Drawing on a different experience, the intelligence specialists had already come to this conclusion several decades ago, even though they had their reasons not to disclose this knowledge, opting instead to use it for the training of particularly gifted

or a disciplines like body language and facial ex-

people, who mastered the art of infiltration

the same reactions in someone who's telling the

in particular environments.

truth and in a person who is outright

Page 54 E The Magazine for Today’s Female Executive

pression interpretation – can detect deception with certainty. This is because simply not all people lie in the same way. It is not at all unusual to observe

Subscription link

lying. Indeed, if things worked the other way around there would be no innocent people unjustly condemned, no moles infiltrated in government agencies, and no one would be be able to lie to their partner or parents anymore.. In the time you may need to find a professional lie detector to track down the most expert liars, I will suggest you some tips to protect yourself from the occasional ones.

A Key Factor Do not wonder directly whether a person is lying, and avoid the common misconception of matching lie to movement / no movement to truth. Your first concern should be to understand why in responding to a given question a certain reaction was or wasn't triggered. Therefore, to increase your chances to expose deception you have to observe the situation in its context and in its entirety. The first element to consider is the behavior change. When someone lies their stress levels increase, in turn their attitude is affected. Observing everything that deviates from the usual behavior of a person is the first clue that suggests a level of stress or discomfort on the rise. Even if this not

Subscription link

necessarily points out to a lie, it is a warning that something has changed in that person. One element to be taken into strong consideration is the fact that in order to induce stress, a lie must have a certain importance to who is lying. After all, what kind of what kind of stress can cause a person to tell you that they like your new watch when actually they don't? Probably none, and just as likely they will not send any signal that reveals the lie. On the other hand, if a person has just committed a theft, their stress levels will be different when facing the question “Did you steal those documents?� So it is important to assess what a person stands to lose or gain by lying. The higher the loss derived from being discovered, the greater the likelihood that the stress levels will jump up and leak signals of deception. Of course, the better you know someone, the better you will able to identify reactions that deviate from their normal behavior. If this is

E The Magazine for Today’s Female Executive Page 55

unknown, you must first establish the baseline, determining their attitude in a state of relaxation to be able to detect when this state suddenly changes. Deeming a specific reaction to be a universal response to stress across all people is wrong and misleading. Two individuals can have the exact same response to the exact same question, and still if for one of them that is habitual behavior that is a signal of sincerity, while if that reaction is a deviation from the norm, that's clue that “may” indicate deception.

This is incorrect. Usually, during a conversation, eye contact is kept for 2/3rds of the duration, but this ratio may decrease for several factors. For example, cultural differences play an important role, but there may also be the simple lack of interest in the conversation or in the person who speaks, or you may be talking to an introverted individual. Ignoring these factors could falsely induce to believe that the other person is being deceptive.

Look Me in the Eyes and Tell Me the Truth! How many times we have heard that

Even worse, in many cases a liar will tend to prolong visual contact with the victim for two reasons. Firstly, most think, and this belief is common knowledge, that the lack of eye contact is a sign often associated with deception, so liars often take it a step further to avoid giving this impression and actually appear sincere. Secondly, liars want to observe the reaction of their “victim”

phrase, yet the eye-to-eye contact is a myth to dispel. It is commonly believed that when a person is sincere they have no problem looking the others in the eyes, whereas a liar tends to look elsewhere, interrupting eye contact. Page 56 E The Magazine for Today’s Female Executive

Subscription link

to take control of the situation, trying to figure out if their lie is “selling” well or it needs adjustments. So relying on eye contact as a universal signal of deception is an error, and it is far more effective to assess how eye contact patterns vary in a specific individual. For example, if someone significantly increases or decreases eye contact at once, that means that likely stress has perturbed a state of relaxation and something has to have caused this transformation. If you notice that a response causes a reaction that deviates from the norm, try changing the subject and maybe bringing it up again later, to observe if the same reaction recurs. Do not rely on a single signal, you need confirmation from multiple clues to reveal the emotional state of a person.

On the Blink When subject to great stress many people often increase their blinking frequency, but this behavior must not be immediately associated with deception. Indeed, in many cases the opposite phenomenon can be observed, that is, when a person is lying they reduce their blinking almost to zero. This happens because the cognitive effort to repeat a scripted story maybe several times can be so great as to reduce any movement of the body, including the eyelids. Also, in the attempt of appearing sincere a liar can try to open their eyes to the maximum to give emphasis Subscription link

to what they say. So, when someone is lying, it is more likely that the blinking frequency will go up if they are making their story up as they go. On the contrary, when the lie was premade and rehearsed the blinking slows down.

Too Much Breaks the Bag The more details provided in a lie, the greater the ability the liar needs to remember them and not to fall in contradiction. Therefore, the “victim” will have more opportunity to review the information and expose possible deception. Suspicions can arise even when the information provided about a topic is abundant, but has little correlation with the argument itself. In this case the “excess of information” is aimed at diverting attention from the lie toward of an aspect of the argument that is known to be true. When asking anyone about a fact they were involved with, always pay attention to the amount of information they relate. Responding to a specific question with answers like “ I don't remember” or “I think”, “I believe”, “from what I can remember” denotes uncertainty. Obviously no one can remember every detail exactly, but if the question has critical importance to reconstruct an event then it is legitimate to expect a direct answer.

The Sound of the Truth An occasional liar who's not sold on the lie they are telling will hint at that with the tone of their voice. In fact, the tone will subside gradually as the lie is being told, becoming in extreme cases almost impossible to hear. However, be careful, the tone of voice may be lower than normal also when a person experiences negative feelings, E The Magazine for Today’s Female Executive Page 57

such as sadness. Beginning to reply by coughing or laughing suggests the intention to buy time to evaluate how to respond. Again, that's not set in stone. Sometimes, an individual reacts that way only because the subject of the conversation makes them uncomfortable. Other tricks to delay answering are: repeating the question that had just been posed, increasing the pauses in a conversation between words or between concept. These are all yellow flags that are worth being looked into, barring the cases where circumstances require a few moments to think before replying, or when a person has a naturally slow response time.

A Touch of Deception This is another phenomenon often associated with deception. Touching or scratching the face, nose, mouth, and eyes can be symptoms of discomfort produced from increasing stress or anxiety, but not necessarily from lying. Sometimes it can be just an itch, sometimes a cold, a little dust in the eyes or an allergy. At a dinner with friends while having fun a person could still do things such as touching their own face as a gesture of self-comfort when thinking about a meeting they will have the next day, or thinking back to a fight with a loved one the day before. Obviously, however, there is also the chance that that might be lie-induced stress, so since when you see a similar behavior increase your attention, but don't jump to conclusions. Especially these actions are easily controlled, if a person knows how to lie they may block any temptation Page 58 E The Magazine for Today’s Female Executive

to scratch without much trouble.


Replying Without Answering Sometimes a liar is just unprepared to respond, so in an extreme effort they try to avoid giving a meaningful answer. Several actions and replies fall into this category, for example responses such as: “Why do you ask a question like that?”, “I will not respond to such provocations”, “No comment”. Also resuming a point that had been discussed before the critical question, or even ignoring the question altogether are all forms of “no responses”, sort of barriers that are used when one doesn't know what to say, when they are uncomfortable, or when they are taken by surprise.

Look Out for Shyness Be careful when assessing truthfulness in presence of shyness. Shy individuals may be mistaken for liars by common standards, even when they aren’t at all. Their tension, agitation, and gestures are not related with deception. Take your time to test them thoroughly before coming to any conclusion.

One Doesn’t Cut It! Aside from the specific tips and tricks, always keep in mind this fundamental principle: just one isolate symptom of deception isn’t enough to establish that the person in front of you is a liar. After all, as the

Subscription link

saying goes “a coincidence is a coincidence, two coincidences are a clue, three coincidences are a proof.”

Anna Corsaro


The Magazine for today’s Female Executive

She is a Multilingual Senior Crisis and Homeland Security Advisor, with several years at the service of Governments and Corporations. Her Consultant Group and she provide Advice and Training in:Crisis Prevention | Intelligence Analysis | CounterEspionage | Counter-Terrorism | Criminal Organizations | Man-Made Disasters | Corporate Crime | Union Strike and Negotiation | Crisis Communication | Crisis of Malevolence | Post-Conflict Recovery | Seminars | Workshops | Conference | Keynote Speeches Keep in touch with Anna: E-mail: LinkedIn: AnnaCorsaro Twitter: @AnnaCorsaroAdv

Daniel Djouder He is a Multilingual Economic and Geopolitical Analyst who works as team-member for Anna Corsaro’s Consultant Group. He holds an MA in Law and Economics with honors, an MA in International Relations and a Postgraduate Diploma in Economic Security, Geopolitics and Intelligence. He writes articles for Geopolitical Monitor Intelligence Corp., The Daily Journalist, and Forbes. Keep in touch with Daniel: Email: LinkedIn: Daniel Djouder Twitter: @DanielDjouder Subscription link

Click Here to Subscribe E The Magazine for Today’s Female Executive Page 59

One More Class Act Tips His Hat David Letterman Final Show May 20, 2015

Page 60 E The Magazine for Today’s Female Executive

Subscription link

Page 61 E The Magazine for Today’s Female Executive

Subscription link

Bend YOUR Spoon 7 Steps To Outperform Yourself

by JacQuaeline © 2015 The nature of job performance in the 21st century has changed as radically as the technology that drives it. Until recently, employers paid us to think logically and practically -- to basically conform to the conventional standards of thought and behavior. However, the emphasis in the 21st century has shifted from deductive logic to creativity and intuition. Thinking “outside -the-box” became a business cliché before most people

Page 62 E The Magazine for Today’s Female Executive

even learned how to do it. We don’t hear people talking about “time saving” devices anymore. Companies like Apple and Google have built empires by providing us with high-tech products and services we didn’t even know we needed, until they became indispensable. As a result, our lives have clearly become increasingly complex and frenetic. We have more work than ever before with endless email, longer commutes, 24/7 schedules, all resulting in more stress and anxiety. If the idea that 'you create your own reality' is too 'woo-woo' for you, then consider this: from moment to moment, you have choices to make. You must decide where to live and whether to drive, bicycle or rely on public transportation. You must dress to impress, plan your day and choose whether to telephone, email or text ... iPhone or Android, paper or plastic, on and on. Yet, few of us ever learn to control and leverage our invisible powers -our emotions, beliefs and attitudes Subscription link

, our reflexive behavior and speech. Today, life demands greater self-awareness, selfcontrol and focus. We can do this when we look within ourselves, take control of our perception, change reactions to responses, and stay heart centered and balanced. The good news is, it’s actually easy for those who are willing take these steps seriously. You can develop amazing creative intuitive super powers. By pausing to access and act on your intuition daily, you will find every aspect of your life moving into an amazing flow that at times may be hard to believe. Imagine moving through your day with such efficient focus that you feel like you are playing a game where you created the rules. Sometimes you will play hard, but you are choosing the game and your creative imagination can find a way to help you to have fun along the way. By developing and trusting your creative intuition, the number of synchronicities and meaningful coincidences will increase -guaranteed. A consciously trained and refined intuition delivers such a strong sense of assurance that there will be no need to second guess yourself. You'll shine ever brighter, get well-deserved accolades and be able to do much more in less time with greater selfconfidence and success.


and stamina. If you can make it fun, even better! Food is a huge topic. We all know people who have allergies or are on some prescription medication. As I developed my intuition, one of the first things I learned was to replace my logical deductive menu choices with intuition. Try closing your eyes for a moment and ask your body, what do I feel like eating right now? Using this simple technique, my choices changed to a healthier fare. Instead of a cheese tuna melt, coke, and french fries, I’d glance through the menu and realize I felt like having a salad or healthier sandwich. Eat organic whenever possible and more importantly, eat slowly and mindfully. When you are deliberately conscious and present in your body and aware of what's in your mouth as you eat, your eating habits will improve. Sleep with lights off, turn the gadgets off. Good quality sleep is critical to outperform yourself physically, mentally or emotionally. There are many good, affordable, wearable activity trackers on the market, some measure sleep patterns. As you go to sleep, set intentions to release stress or even dream about solutions to challenges. Plan to wake up with solutions, feeling better and better.

6. To Thine Own Self Be True: Engage Your Heart Daily gratitude and appreciation. Love yourself, appreciate your opportunities and be grateful every day. Do not compare yourself to others. Everyone has a unique thumb print—not better or worse, just different. Know you are here for a reason. The truth of your individuality is enough. You are the perfect “You.” When you show up with fearless courage and fully engage your heart, your compassion and caring will be rewarded. Remember that!

7. Play, Eat, Rest: Enjoy a Healthy Lifestyle When we were children exercise consisted of playing outside all day. Now as adults, exercise has become a workout with emphasis on work! Make fitness part of your lifestyle. Healthy people think and act long term. Finding the time to move your body regularly is the key to long term health

Subscription link

5. Explore your Super Powers! Experiment with Fearless Courage Be a little crazy. Marianne Williamson was right when she said, "Our deepest fear is that we are powerful beyond measure." If bungee jumping or fire walking seems a little extreme,

E The Magazine for Today’s Female Executive Page 63

try PK. PK is psychokinesis. I'm talking about bending metal with your mind…just like in the Matrix! There is no spoon! This is a 21st century super-power you can easily learn. Believe it or not, over 86% of first timers can do it and its not a trick! Jack Houck, a scientist-engineer in the space program, was the world’s prime authority in PK Research. He said to me, ”Since I'm sending people into outer space in a metal can, I feel it’s my responsibility to find out how the metal will respond to people's emotions.” So in the 1970's, Houck embarked upon a research/training project that I've continued since his passing. To date, over 15,000 people have graduated from this three-hour training. Most participants bend forks and spoons, even little kids bend 1/4" or 1/2" solid metal rods! Don't knock it till you try it! “If you can do that, what else is possible?” Check out or search the internet for Jack Houck to learn more. These are photos of results from my classes in PK Psychokinesis clases. Program started as Research Project for USA Space Program.

4. Begin with the End in Mind: Add Intentions and Attitudes Stephen Covey was right when he wrote, “Begin with the end in mind.” Imagination and visualization combined with an emotionally driven positive mental attitude is a powerful recipe for manifestation. Paying attention to your most powerful emotions is the secret sauce. Clarify your personal life mission, vision and purpose. Make sure it’s in alignment with your work. If it’s not, apply your fearless courage to make a change. If you don't change something, you create internal stress that often will manifest as health challenges, allergies, short temper, inability to focus and just plain unhappiness. Align with your truth. Sometimes, the right coach can help with this process. Start each day with that positive mental attitude. Add the feeling of positive anticipation. I encourage my students and clients to say, "Somehow, some way!" You never know what amazing miracle or wonderful surprise will show up in your life.

3. A Stitch in Time Saves Nine: Meditate to Develop Mindfulness Many tell me, “I don't have time to close my eyes and center.” If you relate to the saying, "a stitch in time saves nine,” then consider this: when we set aside five to fifteen minutes each day to stop, relax, tune out the world and breathe, listening for an inner quiet moment, the benefits will outweigh the time invested. It’s easy to do. Start with a specific focus: why am I doing this now, what do I need or want in my life? Relax your body. Consciously breathe deeply. Let your mind be present here and now, not on the past or the future, just be here now. Think to yourself, “Go to my center quiet place.” Imagine the center point of a still lake that has no ripples and no movement. Practice inner quiet for a few minutes daily. Soon, you will find your intuition is working better. Insights, inspiration and answers will just bubble-up into your awareness, and you'll flow through life like a well-trained ninja -- ready for anything, responsive and on top of your creative game.

Page 64 E The Magazine for Today’s Female Executive

Everyone is welcome to join my bi-monthly fifteen minute guided meditations at Continued... Subscription link

Watch David Tell Us About The Top 3 Franchise with Low Cost Entry

Subscription link

E The Magazine for Today’s Female Executive Page 65

1. Be in it to Win it: Master your Intuition Power™

2. Raise the Bar: Get an Intuitive Executive Business Coach A well-seasoned intuitive coach will hold you accountable and take you further than you ever imagined. The best coach will encourage life balance and set stretch goals while helping you to make the journey fun. Balance actually increases performance. I worked with one of my clients for ten years. When we started she was a district manager in sales. As we progressed, she moved to a successful bio-tech company, received successive promotions from senior district manager to product manager to regional then national manager. After she rewrote her life purpose and her personal mission statement, she was offered an ’in house’ corporate position. She happily told me, "No way do I want that!" At that point I asked her the right question at the right time causing her to re-evaluate her potential to change an entire division. She accepted the daunting challenge. In two short years, she became a vice president and a few years later, she was financially free and happily retired. With an intuitive coach, you, too, will be able to realize your purpose more clearly as you grow your vision for your future. Page 66 E The Magazine for Today’s Female Executive

Contrary to popular belief, intuition can be trained, developed, refined and applied in daily life, even for business. Listening to your gut reaction is only the beginning and it’s more than just walking along a path in nature and more than keeping a journal. The right training won’t take long. Take a few hours over a couple of months to develop your intuition. Start by exploring your five senses. Try this right now: cover your ears, close your eyes, focus inward and listen to yourself swallow. Take a sip of water if necessary. Did you try it? Okay. What just happened? You probably heard a loud sound that you normally don't hear, yet you swallow multiple times day and night. We usually tune it out. What else are you shutting out? With the right training, you can learn to sense, feel and wake up your inner senses to be more aware, mindful and present. Your focus improves. You pick up on unconscious clues to be in the right place at the right time. The potential for each of us to tap into creative solutions at any given moment exists. This saves time, reduces stress, and improves relationships. The real power of intuition comes when we explore our emotions, our mind and our senses. It can be done quickly and easily. (see bottom of article for link to a complimentary training) From now on, every time you benefit from a meaningful coincidence, tell yourself, "Yes! My intuition is great!" The more you consciously acknowledge it, the more it will work for you. Ultimately, we want to be able to turn our intuition on when we need it. Your Intuition Power™ will become your autopilot for success. In the 21st century, mental intelligence is not enough. We need intuition which is emotional intelligence - the insight and understanding of the heart.

Subscription link

Intuition Power™ training will help you overcome your fears and discover your innate courage. You'll naturally develop a healthy lifestyle. You will automatically shift, implement positive attitudes and get into the habit of setting intentions. You'll continually engage your heart at work and at home. Meditation and mindful behavior will improve. You will refine your intuition so that you can read people like a book, find yourself in the right place at the right time, saying and doing the right things. You can outperform yourself with ease and grace if you work from the inside out and get your intuitive superpower working for you. Be in it to win it and have fun on the journey!

Quotes & Client Testimonials: Jean-Claude Koven CEO at The Ultimate Survival Project LLC (TUSP) JacQuaeline is one of those rare beings that are true agents of change. Those fortunate enough to work with her invariably find themselves significantly empowered, able to set goals and accomplish more than ever they dreamed possible. If you are truly ready to take charge of your life and create new and more expansive possibilities, you cannot find a better mentor and friend.

Michael Benner, CEO Breakthrough Enterprises, Verdugo City, CA Often called the "Sixth Sense," intuition is an amazing faculty of human intelligence that everyone has, but few people ever develop. How often have you heard someone exclaim -- maybe even YOU, "Oh, I knew that was going to happen, but I talked myself out of trusting my gut feelings." Well, when you're ready to start trusting yourself, contact JacQuaeline. She's the best at teaching business people and others how to develop your intuition. She's even hosted radio programs about it. When it comes to understanding complex and confusing situations in your life, why rely only on deductive thought when you can learn to supplement your understanding with insight and inspiration?

Gift: Experience a complimentary one hour IntuitionPower™ Training: emagazineTo schedule JacQuaeline to speak for your organization or to coduct a PK Class contact Lynn Wakefield at Subscription link

Oh, and if JacQuaeline tells you that she had a feeling you were going to contact her ... believe it! =================================

Wayne Robert Lehrer Founder at Auracle JacQuaeline is an extraordinarily sensitive and insightful person. She has the unique ability to listen, actually HEAR where you are and offer informed suggestions that are in your highest and best interest. I think that anyone seeking a better relationship with their self, their world, and their dreams would receive enormous benefit from JacQuaeline's skills and expertise. =================================

E The Magazine for Today’s Female Executive Page 67

Support the Arts

Page 68 E The Magazine for Today’s Female Executive

Subscription link

Subscription link

E The Magazine for Today’s Female Executive Page 69

THE FOUR ENERGY BLOCKS THAT COULD BE HOLDING YOU BACK! Have you ever packed for a trip to the point of having so much extra “stuff” that it actually made your trip more cumbersome and just got in the way? Not only did all that extra baggage weigh you down, but didn’t you eventually just wish you

The same can be said about much of the emotional or learned “baggage” we carry around with us everyday that can negatively impact our choices without even realizing it. left most of it behind?

Page 70 E The Magazine for Today’s Female Executive

You can think of that baggage as being packed in four kinds of suitcases —

the “Big 4” energy blocks that dictate how we see the world and that hold us back from reaching our unlimited potential. Today we take a look at the four heavy “suitcases” we may be carrying and explore how to lighten that load. The first suitcase contains your limiting beliefs. Beliefs can either help you or hinder you; limiting Subscription link

Here are a couple of common limiting beliefs that hold many of us back. How about you have to work really hard to achieve success? Or that successful people are lucky? Or that you have to have money to make money?

Limiting Beliefs beliefs are those that hold you back from success. If you do not believe something is possible, you’re not likely to attempt it. Even if you do attempt it, you won’t devote much energy to achieving that goal. Limiting beliefs are general beliefs about the world, your environment and situation, and the people around you that stand in your way. More often than not, you accept a limiting belief as true because you’ve learned it from someone else, or from an “authority,” such as the media, a book, or a movie. You assume that it’s “just the way it is.” Here is a classic example of a limiting belief: Up until 1954, it was commonly held that running a mile in under four minutes was impossible. Moreover, physiologists believed it was extremely dangerous even to attempt it. Yet on May 6 of that year, Roger Bannister crossed the finish line in 3 minutes and 59.4 seconds, thereby disproving the myth forever. It’s remarkable that Bannister accomplished his feat.

It required that he completely ignore the prevailing, limiting belief and construct an entirely different belief system for himself. What others saw as a limitation, he perceived as opportunity. And once he disproved the presumed limits of the human body, less than two months later, another runner, John Landy, broke Bannister’s record with a mile dash of 3 minutes and 57.9 seconds. What’s more, within just a few years, dozens of runners were leaving the four-minute mark in the dust. Subscription link

There are several ways to challenge limiting beliefs. You can explore the effect the belief has had on your life, look for proof of its truth (or lack of proof), or modify the belief or aspects of the belief to better serve you. Simply examining the belief with questions like “How true do I believe that is?” and the rhetorical “Where did I get that idea?” can also work remarkably well. Once you overcome limiting beliefs, they can no longer hold you back.


An assumption is a belief that is based on the premise that because something happened in the past, it is automatically going to happen again.

When you make choices based on your assumptions, you are letting the past control the future. Assumptions hold you back, because when you already “know” that something won’t work, you probably won’t even consider doing it. Even if you do attempt it, you won’t have a lot of energy for, or be engaged in what you’re doing, since you don’t really believe it can work. When you hold on to your assumptions, you miss out on many possibilities. Imagine this scenario: A new salesperson has done five sales presentations, and none of the prospective clients have decided to buy her product. If she makes the assumption that she is not good at E The Magazine for Today’s Female Executive Page 71

doing presentations, then it’s unlikely that she’ll put her all into soliciting them. And, even if she does end up doing one, the catabolic energy she brings with her to the presentation may actually repel her potential sales (and without her even realizing it, she has created more proof that her assumption was correct).

Here are what some typical assumptions might sound like: “If I don’t do it myself, it won’t be done right.” “My kids are lazy and unproductive.” “I’m no good at interviewing.” “No one listens to what I’m saying.” Because assumptions are primarily based on personal experience, they are internalized and emotional, and somewhat difficult to let go of. Delving deep to remove the emotion of the past experience may be necessary before moving forward. The main question to ask when challenging an assumption is simply, “Just because that happened in the past, why must it happen again?” This month, when you just “know” that something won’t work based on your past experience, recognize your assumption for what it is, question it, and consciously choose to let it go and take positive action.

Page 72 E The Magazine for Today’s Female Executive

Interpretations When you interpret something, you create an opinion about an event, situation, or experience. In essence, you create an explanation and then look for evidence to support its validity. When you make an interpretation, you don’t even see that other explanations exist. In actuality, though, an interpretation often represents only one viewpoint among the many that are possible.

Your interpretations hold a strong energetic charge, which affects your emotions and actions. If you believe your viewpoint of a particular situation is the only explanation, you might not be aware of another point of view. You may end up wasting a lot of time and resources marching off in the wrong direction. Because you don’t see that other possibilities exist, you remain stuck in your story, and feel like you have no control over the outcome. So let’s say you come into work one day, and your boss barely nods hello, and then goes into his office and closes the door. If you think that your boss acted that way because he is angry with you, you might spend the morning wondering what you did to get him mad, and you might be hesitant to approach him with the great idea you’d come up with on the way in to work.

Subscription link

Subscribe Now! Digital Version is Free!

We have the BEST most comprehensive social media marketing plan for your business.

To fine out more visit Click Here! Or copy and paste advertsmallbiz1.html

For Customized Quote Contact Subscription link

E The Magazine for Today’s Female Executive Page 73

As with assumptions, interpretations are personal and are somewhat difficult to let go of and challenge. Holding on to them may seem like the easy way out, as facing them may move you into uncharted territory. However, challenging your interpretations opens you up to a world of possibilities.

Typical interpretations may sound like this: “He doesn’t like me.”

“She thinks I’m incompetent.” “They don’t want to follow orders.” “My son is just not interested in doing his homework.” Interpretations can be directly challenged by asking, “What’s another way to look at that?” Just realizing that there are other ways to look at something lessens the power of your interpretation. One way to do this is to imagine what another individual’s perspective of the situation might be. Asking for someone else’s point of view on a difficult situation (even if they are not directly involved) can break existing paradigms and open pathways for more successful solutions. Challenging yourself or others to argue the point of view directly opposite your interpretation also works remarkably well to arrive at new informaPage 74 E The Magazine for Today’s Female Executive

In the example of the boss above, perhaps the reason why he barely acknowledged you was that he just received a disturbing phone call about a family member, or he had a deadline that had to be met — or…….Well, there are many possible explanations. What an opportunity you’d miss if you decided not to present your great idea based on your false interpretation. This month, before you “jump to conclusions” and believe the first story that comes to mind, consider other possibilities that could lead you to new, empowering choices and actions.

The Gremlin

The final block we’ll talk about - the gremlin - is the most difficult to overcome, because it’s the most personal and holds the most energy.

This barrier is the gremlin within every one of us — the inner critic. You know that little voice in your head? That voice that tells you not to try, never to take a risk, always to take the safe road, and to compromise your life by playing small? That’s your gremlin, and the message from your gremlin’s warning is that you’re just not good enough to reach the summit of success. Regardless of any evidence to the contrary, the gremlin’s annoying voice continues to whisper, “It ain’t gonna happen.” This debilitating message bubbles up in many forms: “I’m not smart enough, experienced enough, and attractive enough.” It all comes back to a simple and quite vicious block, “I’m just not good enough to cut it.” Your gremlin is highly personal. It is rooted deeply inside you and carries the most intense emotional charge of any of the blocks we’ve explored. Subscription link

Your gremlin thrives on fear. When you hear its whispers, your motivation to try withers. You dread failing, feeling pain, and being embarrassed. You can even be scared of succeeding if the gremlin convinces you that you’ll fail eventually. So what are some typical gremlin statements? Do you hear any of these statements from your own inner critic?

“I’m not effective.”

If you’re not achieving what you want to, it’s most likely one of these four that’s keeping you stuck. We need to learn to make conscious choices, choices that are made in the present moment, without all the emotional “baggage” we carry around. This month, think about examining the various content of your extra suitcases. Unpack some of them, and see how much lighter you feel.

“Who am I kidding, here?” “I’m not smart enough to really do this job right.” “I don’t have enough experience.” “I don’t deserve great success.” “They are going to find out I am a phony.” Being aware of your gremlin is the first step towards lessening its power. Once you realize that your gremlin exists, give it an identity. Name it – and then, if you’d like, make it even more real by drawing it, sculpting it, or seeing it in your mind – whatever works for you. In doing this, you discover that the gremlin is only a part of who you are, not your whole identity. By seeing it in objective terms, you sap some of its strength. Gremlin work can be quite involved and is most effective when you are guided by a certified coach.

Brenda Williams is a wellrespected, Board Certified Coach who has provided consulting and coaching to individuals and businesses for over 25 years. Her focus is on leadership development and emotional intelligence, creating a Self Mastery System that leads to progressive communication skills and extraordinary relationships. She helps individuals and organizations make critical changes in their behavior, mindset and skills — leading to Laser Focused Results and Transformational Change. Subscription link

E The Magazine for Today’s Female Executive Page 75

Page 76 E The Magazine for Today’s Female Executive

Subscription link

Page 77 E The Magazine for Today’s Female Executive

Subscription link

Reality Rally and the Celebrity Chef Showcase Gillian. CBS Survivor Star, Reality Rally Creator and Producer.

In 2012, Chef Amanda Colello from Hell’s Kitchen asked if she and the other participating chefs could do something involving cooking at Reality Rally. Though our event timeline was full that year, The winners were Chef Rob Burmeister from Chopped and Cutthroat KitchenChef Kevin Des the thought kept Chenes. Pictured with Annette Nielsen Showcase Coordinator. simmering on the back burner. In 2014, Chef Barret Beyer from Hell’s Kitchen Reality Rally is a yearly event every posed the same question. Clearly it was meant April in Temecula Ca. The idea of the to be. With the dedication and hard work of many, event was born out of disappointment after I was booted off CBS Survivor Ga- the Celebrity Chefs Showcase has become one of the highlights of Reality Rally and will continue bon for a 5 week sequester and has to be a yearly attraction at our weekend event. germinated into an amazing Reality 2016 brought 18 Celebrity Chefs from 10 Food Star fundraiser, “Fun for Funds” for Michelle’s Place Breast Cancer Resource Network TV Shows See line up. Center. We bring over 100 Reality TV The Showcase is a 2 hour culinary competition in Stars from over 40 TV shows to town which we pair 2 Chefs randomly drawn to collaboand thousands flock to the event to rate unlike their TV show, chose a dish to prehelp raise those funds. The event has something in it for every one of all ages pare, cook and present to City Dignitary judges in to enjoy over 2 days and we enhance it 15 minutes. The ingredients are in the pantry”, the tools are in the mystery box and every year. Page 78 E The Magazine for Today’s Female Executive

Subscription link

plug in appliances are there for the choosing. Much fun abounds as they bantering and cooking goes on while we capture it on a global Live Stream, see it projected on a huge screen, watch a Live Painting appear on canvas all on the steps of the Temecula City Hall brilliant lit to enhance the magic of the evening raising funds having fun. An event that should not be missed April 9th 2016.

Subscription link

To think this idea has "cooked" up not only "Fun" for all but "Funds" for Michelle's Place. These funds will help cover the costs of diagnostic tests that could save a life by early detection as well as supporting women who are going through treatment for breast cancer. Thank you for your purchase which contributes to this fund.

With sincere thanks to all involved. Gillian. CBS Survivor Star, Reality Rally Creator and Producer.

E The Magazine for Today’s Female Executive Page 79

Special Thanks To Gillian Larson, and the Reality Rally Chefs For Event Tickets and More information Visit

Page 80 E The Magazine for Today’s Female Executive

Subscription link

Crispy Cucumber Salad, Honey Lime Dressing and Spanish Paprika By Executive Chef, Steve Cazel

Yield: 4-6 portions Ingredients Amounts 4ea. English Cucumbers (med. size)  ½ c. Mayonnaise  ½ c. Sour Cream  ¼ c. Honey (Clover)  1 ea. Juice of Lime  2 tsp. Spanish Paprika  1/3 c. Thinly Sliced Red Onion  Salt and Pepper to taste

Subscription link

Method: 1. Peel cucumbers, cut in half lengthwise. Slice into thin half-moon shapes. 2. Place all ingredients in a medium size bowl EXCEPT for Spanish Paprika. 3. Mix well and chill. 4. Serve in desired dish. Dust lightly with Spanish Paprika. Whole parsley sprigs are also a nice garnish. SPECIAL NOTE: Do not mix cucumbers with dressing more than one hour before service. E The Magazine for Today’s Female Executive Page 81

Kieu Hoang Winery Kieu Hoang’s journey to find KH good -healthy cells to improve quality of life Mr. Kieu Hoang is an American citizen, originally from Vietnam. He is the current CEO of RAAS, Inc (USA) and Vice Chairman of Shanghai RAAS Blood Products, China. Since 2010 Mr. Kieu Hoang has focused his research in areas of wellness that improve the quality of life. Through his studies on different foods and plants, he has come across numerous findings. Studying Red wine in particular caught his attention.

In his research he found that good healthy cells did not just exist in human plasma but also in red wine; he found that a small grape has 5000 more genes than a human being. His findings and passion for wellness led him to travel to the world famous Napa Valley, California and work with experts, including renowned winemaker Charles Hendricks to establish the Kieu Hoang Winery.

With 38 years of experience in his field, Mr. Hoang uses state of the art technology to apply a controlled temperature, low PH, clean class and sophisticated fermentation to present the world with the Exclusive Kieu Hoang Wines. Page 82 E The Magazine for Today’s Female Executive

Subscription link

Subscription link

E The Magazine for Today’s Female Executive Page 83

Laurie Forster The Wine Coach Out Smart the Wine List Imagine this—You are seated at an upscale restaurant with one of your best clients and then handed a wine list thicker than a college textbook. You want to pick out the “perfect” wine to impress your client but everything looks like it is written in a foreign language. After only a few minutes the server asks if you have made your selection so you decide to order the most familiar thing on the menu. You are not sure your selection will coordinate with your meals and it costs more than your boss will tolerate for a client dinner. By the time the bottle arrives you have broken out in a cold sweat and are ready to take a big gulp! The good news is that understanding the three Page 84 E The Magazine for Today’s Female Executive

main ways wine lists are organized is the first step to preventing this from ever happening to YOU. There are three primary types of wine lists: those organized by the grape varietal, by geography or where it is made, and by flavor profile. Keep in mind that some lists blend several of these methods. Let’s explore each of these three types of wine lists:

1. By Grape Varietal.

Organized by the main grape

variety used to produce the wine, this type of list may be further organized by country or state. Thinking of the grape varietal first and the origin second is an American trend. Many European countries are trying to focus on the grape varieties despite regulations Subscription link

that ban the top rated wine from listing them on the label. Sections for the popular varietals, e.g., Chardonnay, Sauvignon Blanc, Pinot Noir, Cabernet Sauvignon, are usually listed, as well as an “other varietals” category for white and red. These lesser known varietal sections can often be more interesting, and is where many bargains can be found!

By Geography

This wine list is organized

by countries of origin and often has the more specific subcategories, like the regions or state, which is the traditional type of wine list. If you love French wines, this type of list makes it easy. Flip to the French section and then look at what regions or wines are offered. The grape varietal used may (or may not) be listed next to the wines in this type of list. This is not an issue for most wine from the US since the wine is usually Subscription link

labeled by grape varietal, e.g., Chardonnay or Pinot Noir. The European wine industry, however, tends to focus on the region and assume we know what grapes are grown. Even though the principal grapes of Burgundy are Chardonnay and Pinot Noir, they won’t appear on the bottles of Burgundy’s finest wines.


This type of list is a relatively

new approach that is organized by the flavor profile. A typical category might be fruity whites or powerful reds and the wines in that category may be ordered from mildest to fullest. This allows diners to look for the type of wine they enjoy and then order options in the same flavor category. Your favorite grapes or countries may be located in many different categories. Once you get the hang of these lists, they are tons of fun. They don’t require any special knowledge of geography or grapes—just a knowledge what you like. E The Magazine for Today’s Female Executive Page 85

Now you should have a better understanding of the three most common ways that restaurants organize their lists. The geographic and grape varietal lists will account for 80% of the lists encountered, but the progressive list may be a growing trend. The next time you take an important client (or that special someone) to dinner they will be impressed with your ability to find the right wine in no time!

More Secrets to Ordering a Great Bottle of Wine Every Time! Do Your Homework: The first step to ordering a great bottle happens before you arrive at the restaurant. See if the wine lists are online. If so, you can get an idea of what they offer and do a bit of research. If not, you may want time after you are seated to digest the wine list and narrow down your choices. The easiest way to do this is to order sparkling wine to begin. Italian Prosecco or Spanish Cava are usually my choices since they’re tasty, affordable and pair nicely with most appetizers.

Speak Up: Ask the sommelier or server for suggestions. Most are eager to help and have tasted most (if not all) of the wines on their list. Those of us who have chosen wine as a career enjoy drinking wine every night but don’t necessarily have large budgets. Sommeliers and servers will know the best bargains because that is what we are drinking at home!

Don’t Break the Bank: If you are on a budget but don’t want the client to know that, point out a wine in your price range and then ask for an alternate suggestion. Any good server will recommend something within $10 of the wine you pointed out. Don’t go for the least expensive bottle, however; look for the second or third level wines. Page 86 E The Magazine for Today’s Female Executive

The lowest priced wines are actually marked up the most, sometimes 4 or 5 times cost, whereas higher priced wines might only be marked up 2 times cost.

Get the Point: Let’s face it, we are not experts in French, Spanish or Italian but that doesn’t stop us from enjoying the wine right? If you find a great wine you want to order but are afraid to pronounce it, look for the Bin Number listed to the left of the wine. Many restaurants use these as a method to organize their wine inventory. If the list does not list bin numbers, then point to the wine in question and any astute server will get the message.

Hidden Gems: Resist the temptation to order the cult favorites like Opus One or other highly sought after wines with name recognition. These wines are expensive because, like Gucci or Cartier, the brand’s status is part of what you are paying for. Many times you can find wines that are similar in quality for much less, especially if you are willing to try lesser known grape varietals or regions. Ask your sommelier or server. They will be able to recommend the best buys.

Keep on Sipping: Try to taste as much as you can at home or at free in-store tastings. Retail wines are usually only marked up 30-50% over cost as opposed to the standard 2-3 times markup at a restaurant. Experimenting at home will give you the experience to order great wine you’ll love when you are out! Subscription link

Laurie Forster

The Sipping Point

The Wine Coach is one of the country’s leading wine experts whose mission is to demystify wine one glass at a time. The queen of wine edutainment, she is also the author of the award-winning book, The Sipping Point and a regular guest on TV and radio shows across the country. Laurie’s specialty is delivering unique corporate keynotes, teambuilding events and group tasting seminars for corporate leaders such as MetLife, LG, Microsoft and the US Chamber of Commerce. Laurie’s radio show The Sipping Point can be heard every week on WBAL or in her free App The Wine Coach which was rated one of the Top 8 Wine Apps by Wine Enthusiast magazine. She partners with her better half Chef Michael Forster to create The Wine Coach Club.

With over 125 pages of wine essentials along with stunning photos, The Sipping Point is the perfect book for you or any wine lover on your list!

For FREE secrets to make wine easy and FUN!: sommeliersecrets.html Join The Wine Coach® Wine Club:


Laurie for your next corporate, client or fundraising event! More Info:

WATCH Laurie! Teach us how to 'Drink like Olivia Pope' from ABC's Scandal! Click Video below or click link

Laurie was Just on Fox News WATCH

Subscription link

E The Magazine for Today’s Female Executive Page 87

Open meetings anyone can attend! Of course we want you to join NAFE! .

To Pre Register for the Spring/Summer Speakers GoTo

Suzanne Casamento June 9, 2015 Sandra Miller July 14, 2015 Sherry Heijkoop August 11, 2015 Carrie Flintom September 8, 2015 Page 88 E The Magazine for Today’s Female Executive

Subscription link

Click Now to Pre-register Subscription link

E The Magazine for Today’s Female Executive Page 89

There are Places – I Remember One is the Hidden Gems of British Columbia: White Rock by Charlotte Moore

When people think of British Columbia, they tend to think of Vancouver or Victoria, or perhaps Whistler, but there are so many hidden gems to explore in this beautiful province of Canada. White Rock in one of those hidden gems.

performance, and is home to a Wyland piece called The Whaling Wall; 2) Five Corners, the heart of the city; 3) West Beach, home to the legendary white rock and historic pier; and 4) East Beach, famous for its crescent shaped tidal pools at low tide.

White Rock is a seaside community just 5 minutes from the Peach Arch border crossing; which is one of the border crossings that take travellers across to Washington State. Vancouver is 45 minutes north of White Rock. The city sits on the edge of Semiahmoo Bay, named for the Semiahmoo First Nation who originally occupied the area. The Semiahmoo Bay is well-known as an excellent bird -watching area. White Rock has 4 distinct areas: 1) Uptown, which has shopping, art and

The historic White Rock Pier opened in 1914 and is the focal point of the city. The pier was originally built as a dock for coastal steamships. Along the promenade at the beach

Page 90 E The Magazine for Today’s Female Executive

Subscription link

are the railroad tracks of the Great Northern Railway, built to link British Columbia to Washington. From the pier, you can see Mount Baker in Washington to the south. You can also see the Peace Arch Provincial Park,

with both the US and Canadian flags flying in the distance. Across the bay is the San Juan Islands of Washington. When the tide is out, you can explore the sandy flats and tidal

pools, as the water recedes almost the entire way out to the end of pier. While I was at the end of the pier, I watched a group of people fishing and saw a seagull feast on a tasty crab. Subscription link

E The Magazine for Today’s Female Executive Page 91

The city gets its name from its legendary white rock, just on the beach near the pier. It is a glacial deposit left behind during the last glaciation. It became white from the shellfish eating seabirds, but the city keeps it painted white today. The rock weighs 486 tons and is 4 meters high. White Rock’s promenade stretches for just over 2km. There is easy, and plentiful, pay parking along the stretch of the promenade. There are also plenty of benches and grassy spots, perfect for picnicking. The waterfront is full of coffees shops, ice cream/gelato shops, fish and chip shops, plenty of other restaurants and sidewalk cafes. I enjoyed a delicious latte while wandering along the promenade and watching the locals on

On a Sunday mornings, the Hemingway Waterfront Public House is popular for it’s $4 breakfast, usually with a line at the door waiting for the restaurant to open. their morning run.

Page 92 E The Magazine for Today’s Female Executive

White Rock hosts a number of festivals throughout the year, including the Annual Sea Festival in August, the Fall Festival of the Arts from SeptemberOctober, the White Rock Irish Festival in March, and many more. If sports are for you, White Rock is perfect for kayaking, paddle boarding, cycling and hiking. This small city boasts 13 parks with plenty of trails and areas to explore. If you’re interested in learning more about the history of White Rock, stop by the White Rock Museum & Archives, right next to the pier (admission via donation). The museum has a charming gift shop as well. White Rock has a lovely mild climate year-round, and it manages to miss out on some of the fog and rain that the rest of the area gets. It’s the perfect place to escape from the city and catch some sun. To find out more about White Rock, visit the official White Rock Tourism site at, or call the Visitor Centre at 1-855-536-4951. More information for the White Rock Museum & Archives can be found at their website: Subscription link

Website Link

Charlotte is originally from Bath, England. When she was younger, her family moved to the United States where she lived in Houston, TX, Boston, MA and then San Francisco, CA. Now, she calls Vancouver, BC home. Charlotte loves to travel, having been to 46 countries so far, with many more to come. She loves to write about her adventures, and combines her love of photography with her travel writing.

Social Media Twitter: @seemorewcmoore Facebook: seemorewithcmoore Instagram: @money007penny



Ideas worth spreading*

1700+ talks to stir your curiosity

Subscription link

E The Magazine for Today’s Female Executive Page 93

Page 94 E The Magazine for Today’s Female Executive

Subscription link

Page 95 E The Magazine for Today’s Female Executive

Subscription link


BOOK as Your Business Card By Tracy Repchuk Amazon International Bestseller The first book I wrote was at the age of twelve, as it was my dream to be a bestselling author for as far back as I can remember. Back in those days though, the goal was the book. I imagined I would write the book and then it would sell and I would be a famous professional writer. The perfect ending to a perfect life. As my first rejection occurred and I came to the conclusion I wouldn’t be the youngest published writer, writing a book went on the back burner for real life. While in Canada running a poetry organization, I decided to create a publishing company as I didn’t see how else to get my work out there, and I was encountering a lot of other great writers who needed help.

Over the course of 4 years my own publishing company published my own first book Page 96 E The Magazine for Today’s Female Executive

(The Poetry of Business), six other authors, and published a magazine called Poetry Canada that was distributed around the world.

Here is what I discovered as a publisher; - publishing is a lot of work - writing books is easy - selling is even harder.

Even with a book tour in Canada’s largest bookstore - Chapters - the book did not sell well. Even with a fully developed sales page that I paid $5000 for (back in 1996), and a large poetry organization at my disposal, it failed as far as sales, and reaching my goal of becoming a bestselling author. Subscription link

It was then that I could see without marketing, or a target market for your book, if you are writing it to make money, there will be a problem. Lessons learned, but I still didn’t know what to do with them yet. All the books I had published were great, well written, but no target market. And

lived, or just want to write because it’s your passion - I am all for those things, but remember each will have a different outcome unless your focus is not on the writing but the marketing.

at the time the typical poetry book was $5 and mine was $20. Issues I would later learn from.

Create a marketing plan and follow it. It will take timing launching your book within a one hour buying period, and vol-

Then as I approached my 40th birthday, I could hold back that dream no longer, only this time I was older and wiser and studied how the industry worked.

ume - many people buying during that hour.

So what do you need to do if you want to write a Bestseller?: Study the gap in the market - what do they need. In my case there was no logical sequence for internet marketing, the order, the why and the how. That‘s why I wrote ’31 Days to Millionaire Marketing Miracles’. I wrote and launched that book to #1 on Amazon in 58 days.

Create a book that can feed what you know, teach and practice. There are a lot of books you can write, and a lot of reasons why. Maybe you have a burning message, a story you have Subscription link

When people ask me what product should they create, my answer is usually not a book. Simply because for most people it takes too long to create a book, and then if you think the book is the money maker, that is where your plan could collapse.

The book IS NOT YOUR MONEY MAKER. It is the front of a funnel - so don’t start on that unless you have a backend the book feeds. I went from nobody, to bestselling author, to making 6 figures to being awarded New Internet Marketing Success of the Year within my first 6 months, and then appearing on the World Internet Summit stage - fully paid by them from California to Singapore for my first speaking engagement in front of 3400 people. That launched another back end selling from the stage.

The key is to make this a part of your multiple streams of income by leveraging the book as an inexpensive front end to your funnel or you can

E The Magazine for Today’s Female Executive Page 97

make it your business card and give it to high end clients as a differentiator and foot in the door. When I launched my book, I was making pennies per copy. Your book is never about the book - despite the effort, blood, sweat and soul you poured into it.

When you go into your funnel marketing- based on that, you will be able to let go of short term gain for long term results.

The key is you are looking for a no brainer decision at a price point they are comfortable with. The better they know you - the more you can ask. If they don’t know you well start with a $997 offer for $497, if they know you a bit - $1997 for $1497. To go much lower than $497 it will be hard to make money fast enough to have made the book and book launch effort worth it. So how does it convert well irresistible offer fantastic price for what they are getting bonus items that make it a no brainer book purchase and upsell offer well written sales page well done presentation. Additional advanced elements JV partners also promoting for 50% of the upsell - this is what Brendan also had

For example, Brendan Bouchard gave his book away for the cost of shipping - loss on book, possible loss on shipping or break even, so why do it... the list building with full address (priceless), and the immediate upsell to a $997 product where he made $2 million dollars on launch - brilliant. Now are we going to get results like that - no - he has a million in his database already - but you can make great money - 5 figures a month in fact if you design your funnel properly to feed an upsell that converts well. You go from book sale, to bonus download gifts, to upsell offer or One Time Offer at a really discounted price. ie. $1997 - one time offer of $1497 - if they buy right now, or $997 one time offer of $497. The book is all about what you do next. Page 98 E The Magazine for Today’s Female Executive

You are using the book to raise your profile, and to generate leads for your big product such as coaching.

It is a powerful business card. It took me from obscurity to number one on Amazon to getting noticed by people in an aggressive industry in weeks. Subscription link

If you can’t have any other products in your funnel except for a book, then it’s the lead in for speaking gigs and contacting corporate sponsors to get their logos in your book (have a private label version printed for them), and use them to get speaking gigs where you get your fee and your book is donated.

So a book isn’t a magic pill that will take you from obscurity to best seller to recognized expert. You do that. You are just using the book as a tool. It takes marketing - just like every other stream option.

This is a fantastic product to quickly increase your exposure and perceived value in an industry,

This will get you booked more because the difference is attendees get books.

The sponsor pays for them. You don’t make a profit, but you get your speaking fee and your message out there by the thousands of copies at a time. When I did my book I worked on marketing as much as I wrote, to prepare for the launch. Even if you have a publisher, they just publish. Your job is to promote and sell it.

especially if you become an Amazon bestseller. But if you expect it to make you money, your model may be flawed and shortsighted. To get started, organize the structure, fill in the content, then get it properly formatted and a professional cover and editing. This is costly, but you cannot skimp on this step or it might not be worth what you thought. The biggest investment will be your cover.

To self-publish go to (this is an Amazon subsidiary with a ton of information on the whole process). Here is an example of a landing page to handle the collection of those interested in buying or have bought your book so you can use your book as a business card and lead generation tool.

Tracy Repchuk

International Bestselling Author and World Renowned Speaker “Get a Fully Branded End to End Website Presence in Under 60 Days” Subscription link

E The Magazine for Today’s Female Executive Page 99

Champions Never Win By Themselves.

Get Great Franchising Opportunities Learn how to earn your $1,000 bonus NOW email or call

Phone 818.578.8706 Page 100 E The Magazine for Today’s Female Executive

Subscription link

Subscribe Now! Digital Version is Free!

We have the BEST most comprehensive social media marketing plan for your business.

To fine out more visit Click Here! Or copy and paste advertsmallbiz1.html

For Customized Quote Contact Subscription link

E The Magazine for Today’s Female Executive Page 101

Creativity Brightens The Spirit By Bruce Wiseman

Listen to Bach or the lyrics of Lennon and McCartney; watch Meryl Steep in The Devil Wears Prada, Michael Jackson moon-walk or Baryshnikov soar; read a great novel or write one. What a joy. I love good books, am a voracious reader and never more jazzed than when I am writing a novel – how does my private eye protagonist bring the evil bastard to justice while the love of his life isn’t aware that the guy she is working with is trying to jump her bones?

I have another passion that could more accurately be classified as a fetish: I am a ceaseless observer of advertising and marketing campaigns – print ads, radio and television commercials, websites, marketing pieces, packaging and PR offerings. I relish great ad campaigns. They make me smile. Drives me crazy to see corporations spend millions on production and advertising costs for sophomoric commercials that appeal only to the drug addled minds of college freshman.

Somehow he’ll work it out.

Page 102 E The Magazine for Today’s Female Executive

Subscription link

An advertisement, in whatever form, should deliver a communication that prompts a reach for the advertiser’s products or services. Those of you who read these articles know that I have long held that the 2011 Eminem Chrysler Super Bowl commercial is the best commercial of all time.

to stumble onto a great ad last night. A real piece of creativity.

But I happened

The dialogue is fresh and clever. The story line is marvelously original. The branding is subtle but impactful. Give it a watch. It’s not short but I was intrigued from the start to finish. And the setting…well you’ll see. What did you think? Drop me a line and let me know at And if you need a professional eye on your advertising marketing materials or your website, we are but a mouse click away. Best, Bruce Bruce Wiseman, President & CEO On Target Research We live, as you know better than most, in a world where information is the rising currency of value. Your information, provided by solid, yet unique and innovative research technologies, thus becomes great wealth. C. Jackson Bain, President Bain and Associates, Inc. Copyright © 2014 Concentric Order, All rights reserved. Subscription link

E The Magazine for Today’s Female Executive Page 103


Make A

Contribution Today Page 104 E The Magazine for Today’s Female Executive

Subscription link

to Doctors Without Borders

If you would like assistance with your donation, please contact Donor Services at (212) 763-5779, MondayFriday from 9am - 5pm EST or email us at

Subscription link

E The Magazine for Today’s Female Executive Page 105

Guanxi is The Art of Business Relationships By Tadia Rice

Page 106 E The Magazine for Today’s Female Executive

Subscription link

GUANXI The Art of doing Business in China There are many types of relationships in our lives. In our professions we express and expect productivity, opportunity, and sometimes, contractual agreements. In all of personal or professional connections we strive to experience a quality interaction, a sense of security, personal validation, and a confirmation of similarity or common ground. In all societies relationships reflect worth and significance, but in some they rank at the highest level of meaning. The Arab World utilizes strong family connections in a system called Wasta. Wasta evolved to preserve the social structure of various tribes, and allowed leaders to distribute the tribe’s wealth to preserve peace and harmony. It protected the tribe from internal competition. Personal networks in Russia are called Blat. In Cuba it’s called Sociolismo, the reciprocal exchange of favors by individuals, usually relating to circumventing bureaucratic restrictions or obtaining hard-to-find goods. And China has one of the most coveted of all relationship connections called Guanxi (gwan‐shee). It’s the penultimate in relationship impact when doing business with the Chinese, who have a cultural system that is rich in distinct national style. That style took shape within the terrain of China over more than 5,000 years ago. The Great Wall kept China a relatively enclosed geographical area, with exceptional natural advantages for Chinese culture to evolve into a stable and independent system. In China the rule of Guanxi dictates success in interpersonal connections and professional networks. Relationships are more important there than in many countries. Guanxi translates as “relationships” or “connections” but it means far more.

As I said, there are many types of relationships in our lives, and Guanxi is most interesting because of traditional Chinese culture. Confucianism, Taoism, Marxist philosophy, and the influence of western culture have shaped it. Subscription link

E The Magazine for Today’s Female Executive Page 107

There’s a well-known Chinese proverb that says, “The rules are fixed, the people are flexible.” This quite aptly describes Guanxi. It’s one of the most powerful forces in Chinese culture, and especially business. Now that China has become the emerging superpower of the 21st century, the old saying, “Who you know is more important than what you know” holds very true. FACT: The foundation of Chinese culture impacts consumers more than the influence of Western culture so if you are going to do business IN or WITH Chinese nationals it is important to understand what drives them as people and consumers. A Chinese ethical and philosophical system developed from the teachings of the Chinese philosopher Confucius. [Master Kong Zi] who lived from (551–478 BC), and then expanded on by Loa Tzu about 125 year later. • Values the importance of family and family loyalty • Observes hierarchical structure of social life • Respect for authority and seniority • Cultivation of morality and self-restraint • Emphasis on hard work The core of Confucianism is humanism. Seniority is also important in China right down to when you give out name cards; make sure you start with the most senior person before moving down the line. Also, make it a point to stretch out with both hands to either receive of hand out a name card. Based on strong ties of blood relations and social group identities. Outsiders gain entry only when a mutual friend vouches. By relying on unequal personal obligations, guanxi networks reduce transaction costs, mistrust, and deceitful opportunism. Thus, efficient economic exchanges can occur outside formal organizations and social institutions, helping China to make its transition to a market economy.

Page 108 E The Magazine for Today’s Female Executive

Guanxi is to gain trust in and trust from othe is the basis for constructive interaction. F viduals, having good guanxi not only hel learn advantages, culture and social norm others, but also helps one to adapt to the better.

To form guanxi is to gain trust in and trust fr ers, and is the basis for constructive inte For individuals, having good guanxi not on one learn advantages, culture, and social from others, but also helps one to adapt to ciety better.

A University in China conducted a study an that more than 85% of persons with good can succeed and feel happy. 85% of facto ing to success depend on guanxi while 15% nates from knowledge, technique, experien so on; graduates with good guanxi ear higher salaries than excellent students, an more. With good guanxi one may beautifully solve some problems with just a telephone call that others

cannot solve. Conversely one may not be able to solve a problem regardless of the direc effort put in, while othe with good guanxi may s easily with hardly more greeting. What is the rea this?

Subscription link

ers, and For indilps one ms from society

rom otheraction. nly helps l norms o the so-

nd found d guanxi ors lead% origince and rn 15% nd 33%

ct ers succeed than a ason for

Guanxi – it’s the magic tool. A person having wide guanxi is considered to have great guanxi “resources.” 1. A personal connection between two people in which one is able to prevail upon another to perform a favor or service, or be prevailed upon. 2. Based on relationships, but relationships do not guarantee the development of guanxi. 3. Long-term social obligation. 4. An active connection. 5. A dynamic process of reciprocal exchange. Form of social capital. The term guanxi also expresses an obligation of one party to another. If you have "guanxi" you have type of currency. It’s like money. It’s a resource that can be saved, spent or exchanged between different parties, even exhausted or overextended. Implicit to this arrangement means you will reciprocate when the need arises. The growth of guanxi practices in China can be associated with the breakdown in social order during the Cultural Revolution and as a product of economic reform and the emergence of capitalism. With the further progress in the market economy and an emerging democratic civil society, the importance of business guanxi will be gradually reduced rather than increased. In addition, the emergence of legal system, formal rational bureaucra cies at the firm level, reduced power of government on market, and increased contract -based agreement help to reduce the impor tance of guanxi in the future. "Face" is an abstract concept that can be described as a combination of social standing, reputation, influence, dignity, and honor. Guanxi may sound like a simple concept, but it’s really complex. One cannot transgress social codes, so factors like sensitivity, reputation, success, integrity, moral character, selfesteem, emotional linkages, and respect these are all closely tied to “saving face,” another crucial aspect of guanxi. Causing someone to "lose face" lowers him or her in the eyes of their peers, while sav ing or "building face" raises their self worth.

Subscription link

E The Magazine for Today’s Female Executive Page 109

Although in the West we tend to appreciate people who are "brutally honest" or who get to the point quickly, the - opposite holds true in Asia. Important meetings are often preceded with hours of face building before getting down to business. From a Western perspective, it is very difficult to fully appreciate just how critically important the role of face is in the day-to-day lives of the Chinese. Face is a concept of central importance because of its pervasive influence in interpersonal relations among Chinese. Loss of “face” causes embarrassment and makes it impossible for her/him to function properly within the community. Causing the Chinese partner to lose “face” will damage the business relationship. Giving “face” is a very important concept in China: you must give appropriate respect according to rank and seniority to avoid making her/him look bad in public. Why is this important? Because 93% Chinese think “face” is very important! Chinese thinking is indirect. American thinking is direct and straightforward. Let's look at behavior that promotes one’s self-interest. China is a collectivism country, which means it’s a low individualism country that reflects a “We” mentality that subjugates individual to the benefit of the group, and emphasizes ties of kinship and close personal relationships. • Individual conforms to the group norm and adopts group opinions in exchange for reciprocal care and protection • Each member of society is primarily concerned with his or her own interest and those of the immediate family. • Collectivism, all of society’s members are integrated into cohesive in-groups. On the other hand, Americans and other westerners, are High individualism that reflects the “I” mentality; we are primarily concerned with our own interests and those of our own immediate family.

Page 110 E The Magazine for Today’s Female Executive

When we look at behaviors that promote one’s selfinterest, Chinese mindsets reflect collectivism, or Low Individualism. • “We” mentality subjugates individuals for the benefit of the group, and emphasizes ties of kinship and close personal relationships. • Individuals conform to the group norm and adopt group opinions in exchange for reciprocal care and protection. • Each member of society is primarily concerned with his or her own interest and those of the immediate family. • Collectivism, all of society’s members are integrated into cohesive in-groups. On the other hand, Americans and other westerners are High Individualism that reflects the “I” mentality.

• Primarily concerned with own interest/those of corporate interest and immediate family. • Values the right of individual point-of-view, and recognition of individual achievement. Chinese collectivism and group orientation emphasizes ties of kinship and close personal relationships. The individuals exist for the benefit of the group. Conforming to group norms and adopting group opinions in exchange for reciprocal care and protection. Subscription link

The Chinese-born founder of a well-known technology company recently made a distinction between Western and Chinese business cultures. In the West, he said the focus is on "covering your ass"; risk and liability are top of mind and Western businesses spend a lot hiring lawyers and designing contracts to control risks. The mindset comparison between Chinese and Americans is dramatically clear. The Chinese tend to be: • Indirect • Implicit • Intuitive • Seeking the path • Non-linear thinker • Introverted and self-restrained • Valuing privacy is not that important • Doing business is all about building a personal long-term relationship. When Americans are doing business, they tend to be: • Direct • Explicit • Rational • Seeking the truth • Linear thinkers • Analytical • Extroverted • Aggressive • Valuing privacy as a priority • Doing business is all about the short-term, and separate from personal relationships. In China, it is all about "giving face"; getting your counter party on your side so as to avoid confrontation and lawsuits. He made it clear that he regarded the Chinese culture as inherently superior. In terms of human relations, again the differences are obvious. Social networks and interpersonal relationships are more complicated in China than in the U.S. .

• In the U.S. people are independent. • In China, people are INTER-dependent. The role of trust, family, and favors serves as a foundation for these traditional methods of interpersonal connections and networks, and whether other cultures and countries westernize, internationalize, or modernize, these systems will continue. For western professionals these are essential realities to recognize and understand when doing business in other parts of the world, especially Asia. No matter where you work in the world it’s important to value the relationships you’ve established. In every society there are relationship systems that exist, but no matter where its good to remember these principles are: 1. Act professionally at all times. 2. Childish behavior has no place in the work world. 3. Inappropriate behavior can jeopardize relationships or offend, so think twice about telling a joke - and keep it clean. And never share anything that could be potentially offensive to anyone. Time orientation differs between Chinese and Americans. Chinese are inclined toward tradition. Their mindset and behavior are significantly influenced by past cultural values. American time orientation is modeled by changes, and views time as a scarce resource. They keep a daily schedule precise to almost every minute. Time to them means efficiency and moment value, and therefore is carefully budgeted to achieve personal or organizational goals. The Chinese, based on their philosophy of life, look at time as a process of eternity. What is the point of keeping such a tight schedule? Rice will grow by seasons not by minutes; the sun will rise day after day. What really matters is how life can be made natural and enjoyable each day. If one is always processed by time where is the quality of life to be found? The Chinese look upon each experience as different and unique, not accumulative in a linear fashion. According to Chinese cultural values, the highest reward in life is the spiritual enrichment and serenity received from the contemplation of one’s living

Subscription link

E The Magazine for Today’s Female Executive Page 111

environment. Time is valuable when it is used to achieve this ultimate human reward; time is flexible and repeatable.

Guanxi is:

In the U.S. people are independent. In China, people are interdependent. The social network and interpersonal relationships are more complicated in China than in the U.S.

1. A Chinese way of doing business that has evolved over 5,000 years with a basis in Confucianism, Taoism, and Marxist philosophy that have shaped emphasis on humanism. The role of trust, family, and favors is the foundation for this traditional system.

The role of trust, family, and favors serve as foundations for these traditional methods of interpersonal connections and networks, and whether other cultures and countries westernize, internationalize, or modernize, these systems will continue. For western professionals these are essential realities to recognize and understand when doing business in other parts of the world, especially Asia. No matter where you work in the world it’s important to value the relationships you’ve established. In every society there are relationship systems that exist, but no matter where you are it’s good to remember these principles:  Act professionally at all times. Childish behavior has no place in the work world. Inappropriate behavior can jeopardize relationships or offend, so think twice about telling a joke, and keep it clean. And never share anything that could be potentially offensive to anyone. The Chinese, based on their philosophy of life, look at time as a process of eternity. What is the point of keeping such a tight schedule? Rice will grow by seasons not by minute; the sun will rise day after day. What really matters is how life can be made natural and enjoyable each day. If one is always processed by time where is the quality of life to be found?

2. The magic tool that allows a person to gain favors or service due to interpersonal relationships and a social network system that is the basis for socia acceptance and professional success.

3. A long-term social obligation with active connections of one party to another. This dynamic process is social capital; a reciprocal exchange; a type currency; a resource that can be save spent or exchanged between different parties.

The Chinese look upon each experience as different and unique, not accumulative in a linear fashion. There's a lot we can learn from the Chinese culture, especially guanxi. It’s important that we do. China is a major economic power and will continue to influence our global community. With 1.37 billion people, over 900 million mobile phone users, a GDP of nearly U.S. trillion, it has become the leader in high voltage transmission, high-speed rail, advanced coal technologies, nuclear power plants, alternative energy vehicles, renewable energy, and supercomputing. China’s impact on American business is inestimable. Page 112 E The Magazine for Today’s Female Executive

Subscription link



of ed, t

Good guanxi gives one advantages, and helps one to adapt to the society better than others. Outsiders gain entry only when a mutual friend vouches for them. 4. Based on giving “face” - a very important concept. Appropriate respect according to rank and seniority is a must. Making someone look bad in public causes them. to lose “face” and will damage the business relationship, cause embarrassment, and disable them from functioning properly within the community. One cannot transgress from this social code that includes factors like sensitivity, reputation, success, integrity, moral character, selfesteem, emotional linkages, and respect.

6. 85% of college graduates in China believe that success depends on “good guanxi,” despite any level of knowledge, expertise, or experience. College graduates with good guanxi earn 15% higher salaries. 7. China is a collectivism country with low individualism; has a “we” mentality that subjugates individuals for the benefit of the group; strong sense of conformity; and adopts group opinions in exchange for reciprocal care and protection. 8. Americans emphasize that each member of society is primarily concerned with his or her own interests; are high individualists that reflects the “I” mentality; primarily concerned with our own interests and immediate family. 9.Chinese mindsets tend to use nonlinear thinking; are introverted and selfrestrained; privacy is not highly valued; doing business is all about building personal long-term relationships. Behavior may be indirect, implicit and intuitive. 10.American mindsets tend to use linear thinking; are analytical; extroverted; aggressive; and privacy is highly valued; doing business is all about the short term relationships, typically separate from personal ones. Behavior may be direct, explicit, and rational.

Subscription link

E The Magazine for Today’s Female Executive Page 113

Page 114 E The Magazine for Today’s Female Executive

Subscription link

Support the American Heart Association

Subscription link

E The Magazine for Today’s Female Executive Page 115

What CAUSED my body, after 30 Years to TRIGGER my Celiac Disease? By Kirsten Berman

I ate pizza, drank beer, indulged in many a wheat item for most of my life and felt just fine… Until one day I didn’t. That day turned into weeks and eventually into years, 7 years to be exact. I felt powerless to what was happening inside and outside of my body and I felt like I was losing control. The symptoms would come and go, confusing doctors across the board on what the cause was, so time and time again I misdiagnosed. Vertigo was the first and by far the worst symptom to hit me; never a day went by that I was not dizzy, I learned to get use to it. There were also: incessant

bad moods – waking up angry and going to bed angry, migraines, brain fog, stomach aches, bloody stool, bloating, cold sores, general nausea, hand tremors, lack of balance, numbness in hands and feet, poor blood circulation r Page 116 E The Magazine for Today’s Female Executive

Subscription link

restless leg syndrome, serious depression, and severe lethargy. For a while I thought I might have had Narcolepsy, the sleeping disorder, but that wasn’t the case either. I detoxed with cleanses and starved myself because I felt better with no food, this only exacerbated an already worsening condition.

Celiac disease triggered other issues as well like: thinning hair, anemia, malabsorption of vitamins, general body aches and weakened tooth enamel. As time passed the symptoms progressed and got worse, yet the diagnosis was still a big question mark. I was accused of making it all up and told to see a psychiatrist for mental instability. I definitely felt mentally unstable, frustrated and generally pissed off. I felt so bad one way or another that slowly over time I retreated to the comforts of my home and became a hermit. I was known as the chronic canceller because the sickness would come on so suddenly that I would have to break plans at the drop of a hat. I withdrew from family, friends stopped calling and soon it was just me, alone and I

Subscription link

preferred it that way. I didn’t have to explain or pretend to feel ok with a fake smile covering it all.

I ran through jobs and my savings due to extended periods where I wasn’t able to work or would have to leave early due to illness or my general bad attitude would get me fired. I hated the lonely and bitter person I had become as the depression started to consume every piece of me. I would be immobile for days, sometimes weeks and by the last two years it turned into months. My quality of life had seriously diminished and if I was not such a strong woman, I probably would have ended it, because that is all I thought about. I knew I could not live like this for the rest of my life and the people who were suppose to help me called me crazy; so I retreated

into myself and into the bubble life I had created.

Finally, in November of 2010, a friend of mine invited me to do a focus group for a diet called, 7 Days to Slimdown. This was a food-based diet where the company would cook and deliver healthy meals everyday for 7 days and I had to participate in a spin class every morning. I had no idea how I was going to get up to exercise when I could barely motivate to shower, but somehow I did. Within a few days, I was already starting to improve. By the end of seven days I felt like a new person and stronger than I had in years. I was waking up happy with a smile on my face and for the first time in forever, there E The Magazine for Today’s Female Executive Page 117

was no nausea or vertigo or fatigue. What the heck had happened, surely it couldn’t be the exercising, because I had already tried that. On the last day during the weigh in I was talking to another participant about all the medical problems I had up until that point and how baffled I was about my life completely changing in one week. She listened patiently and then said, “you should look into getting tested for Celiac Disease.”

My response, ‘For what? What the heck is Celiac Disease?’ For the next week I scanned the internet and read everything I could on-free and Celiac disease. The more I read the more I realized I had finally figured out what was wrong with me. I went back to the doctor who called me crazy and told him to test me, now. It must have been my feisty nature that kept him tight lipped this time around and he took a blood test first and then went ahead with the biopsy to be sure. Everything came back pointing to Ce-

I had finally figured it out after seven years through a casual conversation with a stranger. The first thing I did was go to Veliac Disease.

gas for the weekend and celebrate. I looked great, I felt amazing and I finally was back in charge of my life.

People start taking probiotics and supplements to try to regain their health, but the fact is, with a compromised intestine those supplements probably are not being absorbed. My first six months I had to get vitamin B & multi-vitamin packed shots in my butt to make sure my body was getting what it needed. I also purchased liquid vitamins from Whole Foods that I could drop under my tongue for instant absorption. The shots and liquid turned out to be the best options for my body getting healthy quicker.

The first 6 months to a year were by far the hardest. I made mistake after mistake, eating things I assumed were gluten-free but weren’t like: soy sauce, licorice, french-fries or Bloody Mary mix on football Sundays. I wasn’t tediously reading every label ALL the time or asking enough of the right questions like I should have been; but I didn’t know and the learning curve was huge. It seemed no matter how much I educated myself on the do’s & do not’s, the effects of cross contamination and reading labels, I was still getting sick. Which was very overwhelming because now that I was feeling almost 100%, I had no desire what so ever

I learned wheat gluten was in more things than I had even imagined, like the coating in my multi-vitamin and one of the main ingredients in my lip balm. to take any steps backwards.

Going gluten free isn’t as easy as deciding to though, especially if it is not a choice but a necessity. Healing and living a gluten-free lifestyle takes research, constant awareness, and patience. The villi in my intestines had been compromised and malabsorption of integral vitamins and minerals had occurred. Just because you switch it up to a gluten-free diet, it does not mean that all of a sudden you are cured, I think this is a huge mistake easily made. Page 118 E The Magazine for Today’s Female Executive

Subscription link

This could Be You!

Advertise with E The Magazine For Today’s Female Executive. Subscription link

E The Magazine for Today’s Female Executive Page 119

One of the hardest and most frustrating parts about having Celiac Disease and being glutenfree is continuing to get ‘glutened’ after the fact. In the beginning I also weaned myself off of sugar, dairy, oats, etc… I tried to stay on a detoxing whole fresh food diet for the first 3-6 months to help my body heal. I'd heard from others that after going GF they couldn't eat dairy anymore or

there was no way I could live without cheese, oats or certain GF grains;

please don't make me give up cheese. Giving it all up for a few months instead of the rest of my life was definitely worth it.

Little by little I introduced it all back and haven't had a problem; though I did have to give up wine for two years because I would sneeze and sneeze within the first couple sips. I was hoping that would go away and finally it did; now I am able to drink wine with no sniffling issues at all, unless it is cheap. I think the weaning process in the beginning is extremely important to not only healing the body but also for not creating any more intolerances when the intestine is at such a fragile state. I had already made the decision to go strictly glutenfree, so why not take the extra few precautions and clean Page 120 E The Magazine for Today’s Female Executive

the body thoroughly before driving it again. Your car runs better and longer after you’ve changed the oil and tune it up on a regular basis; it's the same concept with the human body. The beginning is tough, trying to figure out what to eat, what not to eat. Today I’m healthy, happy and here to pass on all the information I can about living Gluten-Free & be-

There is ‘hidden wheat’ in more products than we realize and since being diagnosed, the battle is still an uphill one. Once in awhile I still get ‘glutened’ by something that was supposed to be gluten-free or ing Celiac-Safe.

trusting people who are preparing my food to understand the complexities of cross contamination; social occasions and eating out can be daunting because of this. People ask me, how do you stay so thin? Well, while everyone is eating whatever they like, I’m the one in the corner eating from the veggie tray, the only gluten free food available that is safe. No matter what people say, eating gluten free is not a fad for those who need it, trust me it is real and the only way to treat Celiac Disease. Getting back to the original question though… the jury is still out on that and may be for a long while.

Maybe my Celiac was triggered in 2003 after a bad E Coli infestation while I was living in Guatemala. My intestines had shut down for two weeks, losing 13 pounds in 6 days and I was sick for about a year after. All I know is that somewhere along the way Celiac disease reared its ugly head. Subscription link

Brain fog
 Joint pain
 Depression and/or Anxiety
 Cold Sores
 Extreme weight loss or weight gain
 ADD or lack of focus
 Mental Instability Gluten sensitivity is very similar in symptoms to celiac disease except there is no intestinal damage that has been proven thus far. Since there are so many areas that can be affected by gluten, the list of symptoms are long and growing.

Diarrhea and/or constipation
 Abdominal pain

Restaurant glutening and CROSS CONTAMINATION is a huge problem, especially with items that say ‘GF’. The actual ingredients they use might not have gluten but where it is prepared, the pans they cook it on or the utensils used, might be; especially when corn is used, unless organic or certified gluten-free. For example, on a rare occasion that I happened to be eating out, I was explaining the seriousness of my situation to the waiter and could feel him rolling his eyes as he was taking my order; I knew there was going to be a problem. As he placed my very specifically ordered salad before me, laden with croutons, I bit my tongue and nicely explained again I was a medical Celiac etc etc.

He took my salad away and within moments had brought the same salad back minus the croutons; I could see the little crumbs all over. I looked at my friend, we grabbed our jackets and decided to leave; but not before having a strongly worded conversation with the manger.

For a Celiac, it only takes a few crumbs to create a glutening effect that hits within minutes; bulging my stomach so bad I look 3 months pregnant. I feel lucky that I have overt symptoms because I can and will never cheat. Most though, 9 out of 10 people to be exact, are asymptomatic and still eat gluten because they aren’t seeing or feeling the true damage being done inside. My advice, ALWAYS READ LABELS, all labels. If you cannot read labels then ask questions, if you do not get an answer you feel comfortable with then do not eat it. Always bring some sort of snack reserves with you just in case, this has saved me more often than I can say. The last thing you want to do is be so hungry that you decide to eat something you know will make you sick. Call ahead to restaurants and ask about how they prepare their food and about cross contamination. Do your research to educate yourself so you can educate those around you. And most of all, do not give up, it does get easier and in the long run you are healthier because of it.

Kirsten Berrman


Know What you Put In & On Your Body Subscription link

E The Magazine for Today’s Female Executive Page 121

www.woundedwarr Page 122 E The Magazine for Today’s Female Executive

Subscription link Page 123 E The Magazine for Today’s Female Executive

Subscription link


The Success 4 U Foundation, a 501 (c) 3 not for profit charitable organization was founded in 2011 by Dr. Barbara Young, a former higher education administrator. The Success 4 U Foundation organization recognizes the importance of preparing teens to lead healthy, productive, and fulfilling successful lives. As such, it created the Teen Leadership and Empowerment Academy to support these efforts. The Foundation’s mission is to enrich, educate, empower, and prepare at-risk teen AfricanAmerican and Hispanic girls through a Leadership and Empowerment Academy.

To date, two successful programs have been implemented with a total of 47 participants and their parents with the Perris Union Valley High School District. However, the need to include more teen girls is critical. Due to demand for a program of this caliber to be implemented in other high school districts, the program has been expanded to include teen girls in one targeted high school in the Moreno Valley Unified School District. The program is unique in that it is youth-driven and centered on leadership and empowerment.

Page 124 E The Magazine for Today’s Female Executive

Subscription link

It recognizes the importance of nurturing the Inland Empire’s young female leaders as they begin to understand their own power in creating “positive’ change through leadership, community engagement and advocacy. Overall, the Success 4 U Teen Leadership and Empowerment Academy (TLEA) provides a comprehensive leadership program targeted towards at-risk teen girls. A parental component is included in the program to achieve positive and greater program success and sustainability. The primary outcomes of the Teen Leadership and Empowerment Academy are: 1) to develop the leadership and life skills of teen girls, 2) to help them navigate adolescence, 3) to reduce teen pregnancy rates, 4) to prepare them with the essential mathematic skills that will assure them of success in high school and college, 5) to increase high school graduation rates, 6) to increase their exposure to role models, mentors, and their knowledge of future career options, 7) to develop financial awareness and skills, and 8) increase their communication skills to develop healthy relationships among peers, counselors, teachers and parents. Subscription link

These outcomes are achieved through leadership institutes, life/growth empowerment and experiential learning workshops, field trips, special seminars and programming for parents. The program’s approach is to impact teen girls’ lives through holistic programming delivered by trained practitioners and experts from various disciplines (academia, medical/health sciences, business, financial entities, faith-based and other nonprofits). The concept of incorporating the participation of the parents in this youth programs set this initial teen program apart from others in that it was proven that mandatory parental involvement resulted in greater program success and sustainability. Your investment in the expansion of the Teen Leadership and Empowerment Academy funding will enable us to reach out to serve more at-risk teen girls in these impoverished communities. We envision building upon our collaborative success by counting on you as one of our partners in this endeavor to make a difference. Comprehensively, the Teen Leadership and Empowerment Academy will initially impact the lives of many more at-risk students we hope to serve, and over time, we envision this program to reach more schools and impact the entire Inland Empire. FOR MORE INFORMATION & DONATIONS: CONTACT: Dr. Barbara Young, President/Founder/CEO – 951.244.4700 E The Magazine for Today’s Female Executive Page 125

This could Be You!

Advertise with E The Magazine For Today’s Female Executive. Page 126 E The Magazine for Today’s Female Executive

Subscription link

An Inspired piece of art and jewelry designed to remind us of one thing- GOD


For more information go to


Subscription link

E The Magazine for Today’s Female Executive Page 127

Page 128 E The Magazine for Today’s Female Executive

Subscription link



Juneteenth is the oldest known celebration commemorating of the end of slavery in the United States. Let’s raise a glass to keeping the spirit of equality alive moving forward!! MEET: Winemakers Theodora Lee of Theopolis Vineyards and Dan Glover of L’Objet Noir Wines with Chef Richard Petty, CEO of Red Yam Grille & Bakery SIP: Nine wines from five of California’s highest-rated African American-owned wineries SAVOR: A buffet of Chef Petty’s Healthy Southern Heritage Cuisine

Subscription link

E The Magazine for Today’s Female Executive Page 129

Nicolle Wallace

Author, political commentator. She previously served as

communications chief during the presidency of George W. Bush and in his 2004 re-election campaign. In 2008, Wallace also served as a senior advisor for the McCain–Palin campaign. She is a co-host of the talk show The


She is the author of the 2010 novel Eighteen Acres (a reference to the 18 acres on which the White House complex sits),a fictional narrative about three powerful women at the top of their careers—the first female U.S. President, her chief of staff and a White House correspondent. Wallace said, "It's my best attempt at a story that I hope people will pick up and read and enjoy and maybe feel like they're getting to see what it's really like in the White House in this entirely fictional story." Eighteen Acres received praise from several sources and across the political spectrum. The Washington Post book reviewer wrote: "To say that Nicolle Wallace's 'Eighteen Acres' is one of the best novels I've read about life in the White House may be faint praise—there haven't been many good ones—but her book is both an enjoyable read and a serious look at what high-level political pressures do to people."USA Today said "Nicolle Wallace actually knows what she's talking about"and The New York Times called the book "an engaging, easy read."TV personalities such as George Stephanopoulos, Rachel Maddow, John King, and Andrea Mitchell also praised Eighteen Acres. In September 2011, Wallace published the sequel to Eighteen Acres, It's Classified, about a fictional presidential campaign troubled by a mentally-ill vice presidential candidate. Wallace said the premise was inspired by her experience as a Senior Adviser to the McCain/Palin campaign.

Her New Book Madam President Madam President, the third novel in the Eighteen Acres trilogy tells the story of a single extraordinary day in the life of the White House. President Charlotte Kramer is preparing for an in-depth day of interviews with CBS News–a production that the White House refers to as a “Presidential Day in the Life.” The purpose of the CBS filming is to pull back the curtain on President Kramer’s second term White House, particularly now that she has all of the scandals of the first term behind her. Charlotte’s new Press Secretary, Dale Smith, is charged with shepherding the two dozen news crews through the day. Dale and Charlotte have a complicated personal history, but they’ve been able to put the past behind them. Melanie Kramer, the country’s secretary of defense, and one of President Kramer’s closest advisors is also asked to participate. The perfectly scripted day is upended by a surprise critique from the President’s own daughter. While the White House scrambles to prevent the family feud from overtaking the rest of the day’s events, the White House staff hears news of an explosion in New York City. A few minutes later, they hear of more attacks. Soon it becomes clear that this is not typical day in the life of the White House. Rather, it’s a day of terror and violence that the nation has not seen since September 11, 2001. Page 130 E The Magazine for Today’s Female Executive

Subscription link

Subscription link

E The Magazine for Today’s Female Executive Page 131

2015 Spring Conferences Women Business Technology Social Media

Be Your Own Hero Conference

June 3, 2015

International Start-up Festival Montreal ,Canada

July 9-12, 2015


Blogher Conference

July 24-26, 2015

LeWeb Paris, France

June 9-10, 2015

SummerBrand Camp

June 2-4, 2015


July 14-16, 2015

Dallas Texas

Mozcon Seattle, WA

Page 132 E The Magazine for Today’s Female Executive

Subscription link

This list is updated monthly

New MEDIA Expo May 13-16, 2015

Experts Academy May 16-19, 2015

ABWA May 16-18, 2015 May 30, May 2, 2015

Good Camp an Unconference for Non Profits. May 18, 2015


May 19-22, 2015

1 day business Breakthrough

May 24, 2015

Women of Joy

Apr 24-26, 2015 May 1-3, 2015

Mom 2.0 Summit

May 29 the May 3, 2015

Score Conference

May 4-7, 2015

S.H.E. Conference

June 5-6, 2015

TED Women

May 27-29, 2015 conferences/special-events/tedwomen

Subscription link

E The Magazine for Today’s Female Executive Page 133

Join NAFE at any of these Southern California Networks Nafe is the largest global network for women with over 66,000 members and recently celebrated its 42nd anniversary, they are headquartered in New York with affiliate networks across the country. Would a group of women sharing their dreams, supporting, encouraging and mentoring you, be beneficial at this time of your life. Nafe offers great benefits to members, and the annual membership is only $30.00 go to and check out all the wonderful benefits. As the Western & Mid Atlantic Regional Coordinator I invite YOU to join us at one of our monthly NAFE meetings. Our networks are made up of entrepreneurs, small business owners, corporate executives and women working for companies or even women starting a business. As a member you will join one of the networks but you may attend any of the network meetings each month as they all offer great networking opportunities. Coastal Nafe Network Meets 3rd Thursday at 11:30 am at Call Director Bobbi Tomsovic 714-492-9262 email for new location

Los Angeles Nafe Network Meets 2nd Tuesday, 6:30 pm at Marie Calendar's Restaurant 5773 Wilshire Blvd. Los Angeles, California 90232 323-937-7952 Director Althea Ledford, 310-990-9496, email

Menifee Nafe Network, Lunch meets the 2nd Wed 11:30 am, Merna’s Café & Grill 26850 Cherry Hills Blvd, Sun City, Ca. Contact Robbie Motter, NAFE Western Regional Coordinator & Director of this network 951-255-9200 or email Menifee/.Murrieta Meetup page Page 134 E The Magazine for Today’s Female Executive

Subscription link

Murrieta Nafe Network meets the 4th Thursday of each month at 12:00 noon at R J’s Sizzling Steak House 41401 Kalima Street, Murrieta, CA Contact Robbie Motter, Director 951-255-9200 or email Menifee/.Murrieta Meetup page

Rancho Cucamonga Nafe Network meets the 3rd Thursday of each month at The Wine Tailor 8916 Foothill Blvd, Rancho Cucamonga CA 91730. (Corner of Vineyard & Foothill ). contact Director

Riverside Nafe Network Joan Wakeland Director Riverside Nafe Group, Director Joan E Wakeland, email, phone 909-721-7648 Group meets the 2nd Tuesday at The Canyon Crest Winery 5225 Canyon Crest Dr #7A Riverside, CA 92507 or email

South Orange County Nafe network meets the 1st Thursday 6:30 pm at Sarducci’s 26701 Verdugo, San Juan Capistrano, CA Contact Mikki StGermain, Director 949-429-3438 or

Ventura County Nafe Network, meets 3rd Wednesday 12:00 noon at Mimi’s Café, 400 N Moorpark Road Thousand Oaks, Ca 91320, Contact Director Sheryl Tash 805-7944005 or email

Please contact the Director of the Network you are interested in, and also please RSVP for meetings. We are always looking for more individuals to step to the plate to start additional Nafe networks in the Southern CA area, contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator, or 951-255-9200 We are always looking for more individuals to step to the plate to start additional Nafe networks in the Southern CA area, contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator, or 951-255-9200

Subscription link

E The Magazine for Today’s Female Executive Page 135

Page 136 E The Magazine for Today’s Female Executive

Subscription link

E The Magazine For Today's Female Executive Anniversary 2015 issue (June)  

This month the theme is MADWOMEN. Women that used their marketing genius to build empires.

E The Magazine For Today's Female Executive Anniversary 2015 issue (June)  

This month the theme is MADWOMEN. Women that used their marketing genius to build empires.