The Magazine for Today’s Female Executive Birthing a Vision is Hard work & Messy Business
Eliminate Fearful People Out of Your Inner Circle.
How to Keep Your Nerves in Times of Crisis Home Land Security Expert Anna Corsaro
New Year’s Resolution: I Am Going To Be My Own Boss.
Women Directing Major Films Ava Marie DuVernay of SELMA and Angelina Joli UNBROKEN Bring life change stories to the big screen
3 Franchises That Can Make That Happen Can Intrepreneurialism be Your Company’s
Power Start in 2015? Brenda Williams
January 2015
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ith Big New Dreams
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JANUARY 2015 CONTENT
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Message From the Editor’s Desk
Expert Cheryl Dorsey
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Can Intrepreneurialism be Your Company’s Power Start in 2015? Brenda Williams
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You just need to hold their attention a few seconds longer.
I Am Going To Be My Own Boss. 3 Franchises That Can Make That Happen.
By David Goodman
Ava , Joli and other Industry Trailblazers
Find Your Inner Compass Through Play.
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New Year’s Resolution:
By By David Goodman ByDavid DavidGoodman Goodman
Kenneth Cole Donna Karen &Burberry
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Eva Chen
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A Call to Modernized, Improve Transparency In Today’s Law Enforcement
Women Directing Major Films
I am Fighting!
Breast Cancer
Get Your Home Wi-Fi Network Humming!
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JANUARY 2015 CONTENT
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Chef Rich Mancini
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How to Keep Your Nerves in Times of Crisis Home Land Security Expert Anna Corsaro
Gianduja Tart with Chocolate -Cookie Crust
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Edgy Conversations
AuthorDan Waldschmidt
“How to Handle That Hangover!
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Bruce Wiseman
A Picture isWorth A Thousand Words.
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Life is not always easy but I believe, we are in charge of our Destiny!
By Robbie Motter
By The Wine Coach Laurie Forster
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The Doctor’s Corner UC Riverside
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Medical School and Riverside Women’s
M&M’s
Business & Life
114 By Tadia Rice
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What is a Female Executive? I am the one that makes the bread, weaves the fabric, creates the peace, negotiates the smiles, shuts it down and wakes it all back up. I am the Swiss Army Knife of mankind. I am the one that gives birth and keeps life goingwhether I have to nudge it with my heart, my mind, my blood or my foot! I keep the bass rhythm of life moving. I am that female that executes the needed, the necessary and the fantastic. I am THAT female executive.
-Althea Ledford
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From the Editor and Chief Creative Officer Welcome to the January issue of E The Magazine for Today’s Female Executive. This month’s theme is
Birthing a Vision is Hard work & Messy Business Eliminate Fearful People Out of Your Inner Circle.
The critical point of success is when it’s time to push. These are the pivotal places in life that change you. It’s at those points we transform from regular Joes to super human, single minded torpedoes. When the stakes get high enough you WILL dig deep. Adversity creates a resolve that goes past fear. It’s at those times your inner circle must be tight or you must stand alone. You cannot have anyone speaking fear in your camp. Think it yesspeak it never ! That’s why the sub title of this month’s issue states “Eliminate Fearful People Out of Your Inner Circle”. Fear, actually spoken fear will contaminate the resolve of the whole team. It will paralyze the team’s ability and determination to come up answers and solutions. Fearful people die inside over and over again and recruit members while they do it. You want your inner circle or team to have a few seasoned warriors with war wounds. People that can take the truth, a sober gathering of facts and figure out how to increase the probabilities of success. People that can say, I’ve done this before and we can do it again. The single most decisive element above and beyond good information and intelligence is the resolve to win. Remember the NASA team that received the message “Houston-we have a problem”? Up to that point things sere fairly routine. At and after that point every team member was ALL IN. Alert, fully cognizant of the crisis but able to think and focus way-way out of the box. Oh and one more thing– sometimes life sends you air bubbles and if your panicking, your losing seconds of think time. You can’t pay attention to the air bubble opportunities. You must remain calm to think, use the air bubbles to get to the next rock. Climb on THAT rock, catch you breath regroup and come up with the next strategy. I hope you enjoy this issue. -Althea Ledford
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Eva Chen Business Writer
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Contributors
Althea Ledford Editor and Chief Creative Officer
Laurie Forster The Wine Coach
Robbie Motter
Chef Sandra Flores
Writer Western & Mid Atlantic Regional Coordinator for NAFE
Brenda Williams Lifestyle
Bruce Wiseman Business
Cheryl Dorsey
Aldeme Mitchell Creative Director
Law Enforcement Expert
Tadia Rice Chef Rich Manicini
Anna Corsaro
Global Social Issues Expert
David Goodman Franchise Expert
Crisis Expert
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Find Your Inner C mpass Through Play
One day as I was b was in front of the away from the com
I noticed that I was over. I wasn't comp
Then, d as if I
This wa enthusia
And it h wi
By Eva Chen
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babysitting my niece and nephew, I hear "Auntie Eva, Auntie Eva come play with us." I computer, completely focused on researching something for my new project. I stepped mputer and started playing their pretend game. "Pretend I'm a Ninja and chase me" game.
sn't paying attention to the kids, and still thinking about my project. I wanted playtime to be pletely present even though I was trying really hard to be.
deep down inside I knew that this was life. It was a surreal moment I was watching myself in a movie as this scene was passing me by.
as it and as good as it gets - people (kids) being authentic - experiencing real and raw asm and laughter. It's pure love that just wants to be with you.
hit me while I'd been searching to find the right answer to “What am I supposed to do ith my life?� I'd missed out on life. I admit I'm an over thinker. I've believed that I could think my way to finding my purpose. To think my way to finding purpose and fulfillment on my terms. Well, I have a confession to make. At the end of it all - all that searching, all that thinking kept me lost.
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It all started with good intentions, I saw my father pass when I was 14, after many years of suffering from cancer. A man with big dreams that didn't see it come to fruition - a business that never got launched. I decided at that moment that I wouldn't let it happen to me. So began my long search for the right jobs, the right opportunities, and perfect guy - the perfect life. And I'm tired. Sometimes, I feel regretful about missing out on some of the best years of my life. But then I remember that life gives us the exact lessons
we need to be the best at what we do. I have a message and knowledge to share with my experiences and so do you.
The Fastest Path to Making Your Dream Happen It's never too late to make your dream happen. The first step to making your dream life happen is to know yourself. Discovering your true self is the most rewarding and fun path to get you to your dream. When you dive deep into the brand of you - you'll gain clarity about exactly what you really want and what's unique about you.
Th he str of pe dre
It's And Eve you
And nee
1.
Wh nep ized nes spo
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ha I love what I do - personal exploration elped me breakthrough from the conraints of my past and share my talents seeing the authentic beauty and truth in eople. I love helping others make their eam happen creatively and strategically.
been a long journey of searching for meaning. d the truth is that searching keeps you lost. erything you're looking for is already within u.
d searching externally for the answers causes edless suffering that keeps you stuck in life.
GO play
it your purpose, calling, or mission, we tend to over think these big topics. They feel so big. We put so much pressure on ourselves, especially if we're a purpose driven entrepreneur. It means the world to you. If that sounds like you, the best thing you can do for yourself is to go play. You could take up a new hobby, go on vacation or just take the day off. All of these will shift your perspective about your day to day work.
When I find myself getting too caught up in a project (getting anxious and neurotic), I remove myself from what I'm doing and go play. I literally give myself a time out (just like when we
hen I heard from my niece and phew, "come play with us," I reald my "seriousness" about my busiss kept me from finding my sweet ot in life. Whether you call
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were kids) and go run, do yoga, and cook. I work it out energetically. And I have my go- to list to remind myself of the bigger picture. I say, "so what? This is such a small thing compared to what's happening in the world," How can I make this situation or project more fun? Action Item: What things can you do to energetically work stress and tension out of your life? Make your go-to list. We're physical beings that store emotions in our bodies. And no therapy can the remove stress you hold in your bones. You need a physical activity to work it out!
Our Genius zone comes to us when we're in play mode. What keeps us from play and our genius creative zone is when we start to over think, and put too much pressure on ourselves to get "it right." In my teens, I wanted to become a tennis player. This picture might be deceiving (I was on the small side.), I was really good - #1 in High School and played in College because I hardly ever missed a shot.
2. Find your Kid (genius) ZONE
A p h
3
W yo p
I te
When you watch kids play, its raw, real, 100% in the moment. Think about when you where a kid and at your best. What were you doing? What seemed so easy for you, that it felt like play?
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I a in re a
C d b
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remember distinctly when I lost my edge. I was up 5-0 and lost the set. I got so in my head and started to thinkng thoughts like "I hope my forehand doesn't fail me. I eally need to win this point." I forgot about just playing and freely hitting the ball.
Action Item: So go out and do something playful today. Reconnect with your childhood genius and don't keep score!
3. Make a Mess
When you bring more play into your business tasks, ou'll implement faster. This is because you won''t have perfectionism stopping you or paralyzing you with fear.
I can't help but laugh at myself because in hindsight, those episodes seem so ridiculous. If things weren't messy then what would I have to tinker with? Nothing. And that would be NO FUN.
Action Item: Let it Go! If you'd like help finding your sweet spot in your business and revealing your undeniable beauty and truth, connect with me here for a discovery session.
Brand From Within www.brandfromwithin.com
used to think I was a perfectionist. Now I believe those endencies were just a mask for fear.
Could it be possible that I'm just a control freak that doesn't like to mess up or be judged by people? Could it be my ego?;)
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Support the Arts
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Get Your Home Wi-Fi Network Humming… By Lewis Huynh Page 30 E The Magazine for Today’s Female Executive
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In my previous article we looked in more detail at how to select TVs and game consoles for this year’s ongoing shopping fest. Something key to both was the ability to increase functionality and entertainment by connecting to the internet. In this article, we will look at how we can optimize our home network so that we can take full advantage of our new tech. This will not be a deep dive into Wi-Fi technology itself, simply some background information followed by practical ways to make things better. I will also stay brand-agnostic, and instead provide tips on things to look for. Waking up every day with our smartphones, we have all become attuned to connectivity without wires.
Gone are the days of long, curly, and winding cords connected to handsets. In fact, an actual telephone hardwired to a wall socket is a rarity these days. So when we think about connecting our home to the internet, it is with a full expectation that no wires should be required. Thankfully, the last few years have presented us with both increased speed and reliability in home Wi-Fi. What we know as consumer-grade Wi-Fi largely started in 1997 with the Institute of Electrical and Electronics Engineers' (IEEE) 802.11 standards. This initial protocol provided what was then a blazing 2 megabits/second. Two years later, the IEEE released an update we know now as 802.11b that increased Page 32 E The Magazine for Today’s Female Executive
speeds to 11 megabits/second. In the years since, the IEEE has released several generations of protocols such that today’s Wi-Fi standard is 802.11ac with an ambitious 1300 megabits/second (1.3 gigabit/second, or 1.3Gb/s) or higher. To accomplish this, three antennas (each carrying a 433 megabit/ second “data stream”) are used to create the aggregate 1.3Gb/s throughput. However as consumers it is important to be aware that the advertised speeds are only theoretical peak values that assume zero radio signal interference, no thick walls and objects, and perfect signal delivery. In the real world, we have hollow walls with thousands of feet of electrical wires running their length, microwaves working overtime to deliver us our breakfast, and every manner of electrical devices, each creating some type of radio signal noise. On top of that, we have neighbors vying for the same air space. What to do? Subscription link www.female-exec.com/s.html
own setup. Once you’ve chosen your Wi-Fi device, picture your home and your rooms, and form an idea of which you would like to spend most of your time. If you have a big home, or multiple floors, you might opt for a more advanced setup involving multiple Wi-Fi devices. When you have selected the ideal room, think about the other things that are in that area. Is a microwave within 25 foot of the location? One of the frequency bands that 802.11ac uses is 2.4Ghz, where microwaves can cause over 60% signal loss.
Start your network with a solid Wi-Fi device that advertises (and conforms to) the IEEE 802.11ac standard. Make sure it is not a “draft” device, but a bona-fide “final” ratified protocol version. You will be able to find this in the fine print and in the specifications of the device. They might also be referred to as “Wave 1” for the draft versions or “Wave 2” for the final versions. There are many brands to choose from, although in truth one brand might use the same innards as another. Thus a more famous name might not net you any gain and will instead cost you more money. If you’d like to brave much more technical geek-speak, you can leverage the site SmallNetBuilder.com to get deeper insight. At the end of the article, you can also find my “ask for help” email address where I might be able to give you more specifics that will help you with your Subscription link www.female-exec.com/s.html
Minimize your proximity to the microwave or avoid using the microwave when you expect to do most of your web browsing. Do you have wireless speakers on a particular wall? If so, try an opposite wall. Is there a Christmas tree within 15 feet or any form of blinking lighting? As strange as it may seem, these too can emit signal noise that can degrade your Wi-Fi. How about a fish tank or large mirrors? The water will block the signal and the mirror will reflect some of the signal. Is there a corner where you have a lot power cables plugged in? The electromagnetic signals produced by electricity flowing through the power cords can negatively impact Wi-Fi as well. One final item that can be more than just a nuisance is a wall that uses “chicken wire” as the substrate for plaster. Once you’ve found the best way to deal with location and environmental issues, there are features of Wi-Fi devices that can help make the most of the available signal. Wireless Multimedia Extensions (WMM) are a way for the device to prioritize the network traffic. The video and audio pieces of network data will get first dibs and a higher percentage of the available bandwidth. Enable this setting during your configuration. Beamforming is a method used to effectively create a beam between the Wi-Fi device and the connecting device. It will no longer be a broad wave (
E The Magazine for Today’s Female Executive Page 33
after signal wave) sweep, but instead more of a focused and direct transmission. Enable this if you have a setting to (en)force beamforming. If your client device does not support this, it will still be able to connect. When it comes time to configure your access point, take advantage of the ability of newer hardware to use both 2.4GHz and 5GHz frequencies by giving both the same service set identifier (SSID) name, password, and authentication method. Finally, enable any options for multiple channel widths such as 40MHz, 80MHz, and 160MHz. After all of the above, you’ve hopefully found a spot that is the best compromise possible. It is reasonable to expect a great connection if you are within site view, or 10 feet, of the Wi-Fi device. As you start to move away, the variables start to play a bigger role such that you may still get a fairly strong and solid signal, but your network transfer speeds may suffer making things like watching YouTube videos stutter or pause to
It may also hurt your video streaming, forcing services like Netflix to send lower resolution video and poorer quality audio. At this point, load.
A little about myself... I’m a self-prescribed computer geek, former sponsored skateboarder, hacker, and phone phreaker who went straight with 10 years of volunteering and tutoring in the inner -city. I spent time with the homeless, and taught guitar to children. Now I have taken my life experiences and love for technology to new projects and people. By parlaying an enlightening 5 years at university and as many in the semiconductor industry as an Engineer, I have had the fortune of applying all of that knowledge and experience to large and small companies alike. Now I am looking to share some of those thoughts to a wider audi-
If you have additional questions that I might be able to answer, you can send them to ask.lthuynh@icloud.com. ence.
you may consider adding additional WiFi devices, such as “repeaters,” or simply rely on the old school method of using network cables... Page 34 E The Magazine for Today’s Female Executive
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This could Be You!
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Can “Intrapreneurialism” Be Your Company’s Power Start Needed In The New Year? By Brenda Williams
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Successful corporate intrapreneurs under that it’s not enough to have a good idea.
The words entrepreneur and corporation don’t usually show up in the same sentence. One connotes a penchant for creative, seat-ofthe-pants risk-taking, while the other usually suggests “we’ve always done it this way” risk aversion. But “out-of-the-box” thinking is more necessary than ever in today’s marketplace, as corporations respond to changes in the world economy. Professionals
working within corporations are being increasingly rewarded for using entrepreneurial skills to meet challenges in innovative ways. Marie, for example, pioneered an integrated system at the corporation she works for that gathers and compiles data from around the company for executives to use in their decision-making. It has evolve d into a necessary part of data
management for the corporation worldwide. Rich suggested and took on the challenge of merging three products from three previously separate divisions within the multinational corporation where he works. By bringing these products under one umbrella, the organization realized a cost savings of $5 million a year. Intrinsic in these real-life corporate examples are characteristics normally attributed to “intrapreneurs,” a term defined by the American Heritage Dictionary as, “a person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.”
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rstand .
Successful corporate intrapreneurs understand that it’s not enough to have a good idea. They also have to know how to get their ideas sold in the organization.
Professionals with an entrepreneurial bent— intrapreneurs—feel a degree of ownership, take risks, make decisions and take responsibility willingly. Intrapreneurs are visionary and independent. They thrive on change, but they also know how the changes they want align with their company’s objectives. They have good communications skills, and a high sense of curiosity and self-worth.
Their mindset is more of creating a business than running a business. Intrapreneurs definitely don’t buy into the “It’s not my job” way of thinking, and they are more concerned with achieving results than gaining influence. Subscription link www.female-exec.com/s.html
However, sometimes those with innovative ideas have a hard time articulating and selling their ideas because of self-imposed boundaries or limitations. This is usually where coaching comes in and can be of great benefit, to individuals as well as company-wide. Intrapreneurs benefit from their “find-a-way-to-get-it -done” attitude in the form of praise, promotions and increased job satisfaction. They see how they can make a contribution and bring value—playing in the game, rather than sitting on the sidelines. For the organization, when individual barriers to performance are removed, retention, productivity and profits go up. Commitment and company loyalty surface; so does innovation and creative problem-solving. An infectious intrapreneurialism begins to take hold, which attracts even more intrapreneurially minded management. E The Magazine for Today’s Female Executive Page 39
the CEO of a privately held internet company realized that 95% of his corporate assets left the building every night in the form of his employees. Protecting his assets beIn one example,
came a priority. He created an environment that appealed to the needs of his employees: on-site physician visits, social work, day care center, cafeteria and a gym. He brought in a pianist and massage therapist regularly. The result? Turnover was a mere 3% instead of the huge 20% corporations traditionally experience. People had fewer sick days.
These two aspects alone saved his company millions of dollars. He saw company profits increase even during the dot-com crisis. Other industries, such as nursing, use intrapreneurialism as the foundation of transforming nursing leadership amid the healthcare challenges today. The Nurse Leadership Cycle of Integrity is a business model used by nurse leaders and staff as a springboard to encourage personal, professional and organizational growth, as well as enhance revenue integrity.
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But some corporate cultures do not foster an environment of trust or safety for presenting new ideas. Add to that the stress of deadlines, cutbacks, and communication difficulties, and it’s easy to send the wrong message. The coaching process provides a safe haven to explore and position new ideas. Having the opportunity to evaluate a new idea, understand its impact to the organization and role-play how to best present it for buy-in, is crucial for creating solutions that benefit the corporation and its employees.
Other successful companies recognize the value of int preneurship and foster entire programs dedicated to th
For example, Google’s “Innovation Time Off” program empowers and encourages employees to spend 20% of their work time on projects that interest them and that they think will benefit Google and their customers. It fosters a “bottom up” approach and eliminates corporate bureaucracy that would otherwise deter creativity. success.
Whether you’re a small business or consultant looking for that competitive edge, or a large stagnant corporation looking to reestablish itself, consider taking an intrapreneurially approach rather than the traditional “tried and true” tactics of the past.
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Steve Jobs once said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthe size new things.” Sometimes the best ideas just need a different perspective or form of fostering to be realized.
traheir
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www.khanacademy.org
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www.khanacademy.org
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Wome
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en Directing MAJOR Films Take off the make up, throw on some comfortable clothing, grab your coffee and jump in the muddy messy art of directing! Wish it we’re that easy. The fact
Another Major new film soon to be released is SELMA. That is directed by
Ava Du Vernay.
is directing one of the few professions that require a full mental workout until it’s done. Directing is project management on steroids. Everytime you enter the arena of directing your putting your future career on the line. Investors don’t give you too many times to mess up stacks of millions.
Ava Marie DuVernay (born August 24, 1972) is an American filmmaker, marketer and film distributor. At the 2012 Sundance Film Festival, DuVernay won the Best Director Prize for her second feature film Middle of Nowhere, becoming the first African-American woman to win the award.
Before we jump into the women that have blazed this profession, let’s stop and take a look at the shameful disparity of women directors. Based on a bit of research done by a YouTube channel called “Talking Down the Sun” and a report from the Guardian Publishers we have some dismal facts about women directing major films. Out of 2,000 films surveyed ,women made up 13% of Editors, 10% of Writers and only 5% of directors. In this article we will discuss some great movies directed by women and a bit of information about the directors themselves. Now we’ll get back to the article. With the advantage of being on both sides of the camera and working with several talented directors, veteran Actriss Angelina Jolie debuts her first film
BLACKFISH An eye opening documentary about the lives of killer whales in captivity directed by Gabriela Cowperthwaite . This film is hard to watch but an absolute necessity for our social development and understanding of other types of species intelligence.
Unbroken. Subscription link www.female-exec.com/s.html
E The Magazine for Today’s Female Executive Page 45
The Super Hit Trilogy of the “90’s”
The Matrix. Was directed by
Lana Wachowski Gabriela Cowperthwaite began work on the film after the 2010 death of Tilikum's trainer Dawn Brancheau and in response to the claim that the orca had targeted the trainer because she had worn her hair in a ponytail. Cowperthwaite argued that this claim had been conjecture and that "there had to be more to this story". The film premiered at the 2013 Sundance Film Festival on January 19, 2013, and was picked up by Magnolia Picturesand CNN Films for wider release.
The Kids Are All Right is a 2010 American comedydrama film directed by Lisa Cholodenko and written Cholodenko and Stuart Blumberg Lisa Cholodenko an American director who is best known for The Kids Are All Right, which won the Golden
Globe for Best Motion Picture – Musical or Comedy, and was nominated for the Academy Award for Best Motion Picture. The film was inspired by Cholodenko’s own experiences as a lesbian parent with a child conceived via sperm donation. As well as feature films, Cholodenko also works on short films and TV series. Page 46 E The Magazine for Today’s Female Executive
Lana Wachowski has spoken of the agony she faced growing up as a transgender child. Lana Wachowski, 47, who lived as a man called Larry until 2002, admitted that she had come close to committing suicide as a teen by nearly jumping in front of a train. The flame-haired director also told how she had once suffered a physical beating at the hands of a Catholic school nun, while giving an emotional speech at the Human Rights Campaign’s gala fundraising dinner in San Francisco.
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Magic!- “RUDE” Parody-corporate Version http://youtu.be/j4WvsJQhJxQ
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I’m Fighting! Breast Cancer Chef Sandra Flores Shares her Story
My name is Sandra Liliana Flores. I am the only child born to two hard working Colombian immigrants. Amparo and Efren who both came to New York City alone in the sixties, to work and find their niche in life. They met by chance one day while my mother was at work and received a package my father was delivering, they married six months later and are still happily married today. I was born four years later and we lived in the Washington Heights section of Manhattan, NYC. For those of you who don't know
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what Washington heights is, it is a very rough part of NYC...the ghetto if you will. I grew up there at very dark and dangerous time during the AIDS and crack epidemic, which along with my parents guidance has given me the tough resilient foundation that I possess today. At age thirteen my parents moved us to Flushing, Queens where I had a culture shock. Though highly diverse, the area is predominantly Asian and this is where I fell in love with Asian cuisine. The authentic kind...not the take out Fugazi American version. Don't ask what's in it, but I ad to
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know and that's where I inte-
grated Asian flavors with my already instilled arepa, empanada , mofongo, chicharron, pass the hot sauce Latin upbringing. It was not until becoming a single mom at eighteen and nineteen to two beautiful children Celina and Richard and being so homebound, that I discovered watching The Food Network and boy had food tv changed from my childhood favorites such as Julia Child, Jacques Pepin (my dean at FCI)
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and Martin Yan. I was hooked! And I needed to know what they all knew and did. See some of my fondest memories are rigging my tv antennas with aluminum foil, tape or just plain standing there holding them in place and resting during commercials...and for those of you who've watched PBS there really aren't any! Before you know it my kids were older and I had been working in restaurants and clubs doing various jobs and had catered for local shops and restaurants. During this time I was an assistant to the owner of a trucking company located in the famous junkyards next to Shea Stadium where Citifield now resides (you should know by now I'm also a Met fan apart from being a die hard Yankee fan all the way!) It was here that I decided to make a huge sacrifice and enroll myself into The French Culinary Institute in SoHo NYC. There I learned from some very talented, dedicated and caring chefs. They taught me there is nothing like Fois Gras, technique, French is the best, timing, if you can cook French you can cook anything, and when in doubt....add butter. I learned that Flan had many fancy pseudo names and respect for the art in a different light. These are values which I carry with me every time I walk into a kitchen....oh yeah and France rules! Upon graduating in 2008 I opened a small cafÊ in the upper Eastside of Manhattan and closed it by 2010 due to hard economic times. That experience has taught me that I can't do everything myself and an understanding of the business aspect of the food industry. Since then I have gone to working in trendy mixed menu Asian restaurants even proficiently working the wok and tandoor. I love learning new food and techniques and will continue to challenge myself. Page 52 E The Magazine for Today’s Female Executive
In 2013 was a sous chef on tour with Top Chef Allstars and opened a lot of restaurants throughout NYC that still have the same concept and menu I developed. In 2014 I dominated the airwaves of season 12 on Hells Kitchen with Chef Gordon Ramsey. Right up until the finale! Upon my return home from wrapping up filming the show two months later, I was not feeling right...was not myself. I was running about six miles a day and in the top condition of my life, but had severe fatigue. I felt as if all my energy was being sucked away to some unknown place and wouldn't stop. Upon my insistence to doctors that something was wrong with me, my life came to a screeching halt. The volume got turned way down and the lights got turned off... I got diagnosed with stage 3 breast cancer. I felt like my life was over and I could die.
Two months later I had a double mastectomy, the nine centimeter tumor that plagued me and thirty of my lymph nodes removed. I've suffered chemotherapy from hell. My good doctors at Memorial Sloan Kettering have brought me to the edge of death trying to kill my cancer with treatment, to the point where I lacked the strength to walk. I endured 25 rounds of radiation and lost another one of my trademarks, besides my Double D's!... I also lost my pride and joy, my long golden hair, but not my will to live. Luckily I got to
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it, where two wigs could be made for little girls who have lost all their hair to cancer treatment. I've since undergone various reconstruction surgeries and have more scheduled to come.I am thankful for my new fabulous "Barbie Boobs" I don't currently own a bra and may I never wear another bra again!!!
I'm still fighting cancer now and will continue my fight until it is dead. I am a born fighter! Cancer has picked the wrong girl to mess with! Subscription link www.female-exec.com/s.html
I now wish to help others like myself. Someone who was lost in the dark without a clue as to how to fight an unseen monster you don't know anything about and have no family history of. I was lucky enough to find support and others like me. Now it's time to pay it forward. I still dream of having my own show and opening up restaurants all over every major city where I can create art with my love for food and abuse my staff as I see fit.
This is my story and I will continue to be the author of it.
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A Call to Modernized , Improve Transparenc Socially Sensitize Today’s Law Enforcement New Term for an Alarming Trend “Contempt of Cop”
Over and over we are hearing complaints from the motoring public of instances when an errant police, seemingly drunk with power decides to exert his authority just because. As in the recent case of Hialeah Police Officer Harold Garzon who initiated a traffic stop for “loud music” upon hearing N.W.A. ‘s “Fuck Tha Police” coming from a car stopped at a red light. Turns out, 26 yr old, double Harvard graduate, Cesar Baldelomar knew a thing or two – about a thing or two. Really? You’re really playing that song? Pull Over” Garzon ordered.
Baldelomar wasted little time informing Officer Garzon that he was well aware that the Supreme Court had struck down any law banning loud music in 2012. Garzon was not impressed. Page 56 E The Magazine for Today’s Female Executive
Three traffic citations later: one for insurance, a seatbelt violation and having an out-of-state plate, Officer Garzon had shown Baldelomar who was in charge.
As a twenty year veteran sergeant of the Los Angeles Police Department I recognize that Cesar Baldelomar had unwittingly just entered “Contempt of Cop” zone. Apparently, Officer Garzon became angry when he felt his authority had been challenged. Haven't we seem examples of this before: Mike Brown in Ferguson, Eric Garner in Staten Island, and Ezell Ford in Los Angeles?
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cy and
What about that loud music violation? Isn’t that the probable cause (PC) for the detention. Wasn’t that what first drew Officer Garzon’s attention?
willingness to manufacture probable cause to detain.
Here’s what contempt of cop looks like. A police officer finds you guilty of offending his sensibilities; you get smart; and then you pay. “Pay” can mean a traffic ticket, a trip to the hospital after a use of force incident, three-hots and-a-cot after being booked for assault on a police officer or death.
It’s time to put an end to department supervisors, police associations and chiefs of police who circle the wagons, when officers engage in behavior that ends in an unlawful detention, illegal arrest or deadly force. Time for police heads to worry less about civil liability and more about doing whats right. Stop trying to mitigate an officers' bad behavior.
It’s Time to put an end to over-zealous, heavyhanded, drunk with power police officers who
It’s Time to purge police departments of any officer who demonstrates a seem to think they have the Blue privilege.
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I know first-hand that some police officers will "create" a circumstance, in the hopes of “developing” an opportunity to put that person in the system. And by system, I mean jail. Never mind if the detention ends up being a district attorney reject due to insufficient evidence to prosecute; E The Magazine for Today’s Female Executive Page 57
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you just spent the weekend in jail. Never mind if the traffic citation is ultimately dismissed; you just missed a day of work. And never mind if you were found not guilty in Court; you just spent thousands on an attorney. Police Offices who demonstrate a lack of judgment, abuse their authority, manufacture probable cause and outright lie, should not be given the “gift of resignation”. Police Officers who have demonstrated that they are ill-equipped should be fired and banned from seeking employment with any other police agency for life. Much like San Jose Police Officer Phillip White who tweeted on Saturday, “By the way if anyone feels they can’t breathe or their lives matter I’ll be at the movies tonight off duty, carrying my gun.” Much like Hialeah Officer Garzon who by the way, has 16 internal affairs investigations to his credit over his 17-yr career. Must we wait for White, Garzon or some other errant officer, yet undiscovered, to kill someone before they are fired? Officer White and Officer Garzon have Subscription link www.female-exec.com/s.html
shown us who they are shouldn't we believe them?
Cheryl Dorsey is a retired LAPD sergeant, speaker, and much sought after police expert on important issues making national headlines; as such she has appeared as a guest expert on the Dr. Phil Show, HLN and KPCC. She writes and provides commentary on police culture and surviving police encounters. She is the author of The Creation of a Manifesto, Black & Blue; an autobiography that pulls the covers of the LAPD and provides an unfiltered look into the department’s internal processes. Visit Cheryl’s website www.cheryldorsey.net., listen to her on Soundcloud follow on Twitter @retLAPDsgt
"Those who make peaceful revolution impossible will make violent revolution inevitable."~JFK
E The Magazine for Today’s Female Executive Page 59
This Year’s-New Year Resolution:
I Am Going To Be My Own
Boss
3 Franchises That Can Make That Happen. By: David Goodman President/CEO Franchise Biz Consulting, LLC
Happy New Year! And welcome to Franchise Forum. This is the time of year when we all make those very important New Years Day Resolutions; the ones that most of us never keep. You know, the one’s that will dramatically change our lives but typically cannot last past the time it takes to have the ink on the paper which they were written, dry! The reason is that we simply don’t follow the five steps needed to keep those important and life changing actions viable. That is: vision and action, the use of fiduciary people for support and guidance, a plan written in plain English, and have it done in the most satisfying and easy way possible with plenty of milestone treats along the way. That is why Franchises can be the “Fastest and Surest Path to Financial Success…On Your Terms!” They, inherently do what is needed to not let the ink dry. Have you ever asked yourself the question, Page 60 E The Magazine for Today’s Female Executive
“Why am I relentlessly working to help fulfill my employer’s dreams, when I
should be working to fulfill my own dreams?” The answer most likely is that most people do not know the business of the: How’s, Why’s, When’s, Where’s, What’s, Cost Factors, etc. Most people get so bogged down with the many avenues tha need to traverse or comprehend before mak cision that they simply make the decision th inevitable. In essence, they make a decision decision! And they keep on dreaming of bei boss and by mid-year they are back with tha feeling that they need to make a move. This cycle plays over and over again. Howe actly what Franchises do, they: 1. Give you t
action plan; 2. You, automatically have som a fiduciary obligation to support you and pu road to success; 3. The business plan Subscription link www.female-exec.com/s.html
n
at they king a dehat is quite n not to make a ing their own at some old
ever, that is ex-
the vision and meone who has ut you on the Page 61 E The Magazine for Today’s Female Executive
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is written in plain English and you have mentors to help you every step of the way to guide you through the rough spots via a system that has proven successful time and time again; 4. As you complete each step, you are rewarded by seeing that the program and system does work and you need only to follow the steps in order succeed. Similar to what I have said, “In Franchising, you need only to enter the race to be a winner!” I remember a very lovely woman who was caught up in the conundrum of what to do now that her husband, the bread winner of the family, had suddenly passed away. She was very concerned about how she was going to take care of her three darling little girls? She knew that she needed a home business but she said that they all sounded so hokey. She did not know where to turn. She told me that every time she thought of a business it all seemed so overwhelming. I told her that there is a plethora of things you need to contemplate and if you have never done it before it can be quite daunting. Luckily there is an easy way to find the best and most successful opportunity for her specific needs. I spent over an hour with her learning all about her likes, dislikes, hobbies, prior work experience, skill set, ambitions, life style needs, and financial capability. I keyed in all that information into a special proprietary software program which has been recently up-dated to the 2015 version. I am always astounded how this mass of wires, transistors and circuit boards can come up with the absolute logical choice. This Could Be the Stay at Home Mom’s Dream Business. My program indicated that a vending business would be perfect for this single mother! I have 5 different vending opportunities for my candidates. The one that I chose for this family was Urban Vending. They had the best product program line of “Healthier Snack” products and she could do this on her own schedule and it was certainly affordable.
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Urban Vendor is a premium healthy vending company offering snacks, beverages, and care products in earth-friendly KarmaBoxes. With the launch of Karmatunity, independent operators have the opportunity to run and operate their own healthy vending business. Urban Vendor was one of the first exclusively healthy vending companies in the world offering guilt-free snacks, beverages, and care products in earth-friendly KarmaBoxes, a state-of-the-art vending system. Its features include credit card acceptors, advanced inventory technology, rack cards with nutrition information, a loyalty program, and optional WiFi. She said she could really visualize working this concept. She was happy to be on the road to financial independence. Call David Goodman 818 578 8706 for more details.
The Redundant New Year Resolution…Solved! I was at a New Year’s Eve party at a friend’s home last year and of course there is always a great deal of joy and merriment to be had by all. While engaging in some playful bantering with some close friends, I noticed that a middle aged woman very smartly dressed was sitting and sipping a glass of Chablis. Page 63 E The Magazine for Today’s Female Executive
I sensed a feeling of uneasiness and decided to engage her in light conversation. Her name was Judy. I learned that Judy was just laid off from a large publishing company working in the marketing department. I mentioned to her that I was a Franchise Consultant and immediately her eyes widened like saucers, “Could you help me was her immediate reply?” She had said that she had made a New Year’s Day resolution each year for the past five years that she was going to be her own boss and strike out on her own. But she did not know how to begin and it all seemed so overwhelming, so she perennially put it off. But now she was determined.
The Perfect Match for Judy. This time, simply by remembering the almost 90 minute conversations I had with her at the party, and how she loved to travel, I knew exactly what would be the correct vehicle for her. Now typically I do not necessarily choose a business based upon the candidate’s current vocation but this time I made an exception. And boy did I hit the nail on the head. Subscription link www.female-exec.com/s.html
How to Stop the Constant Procrastinating of the New Year’s Day Resolutions
TRAVELHOST is not a franchise; it is the #1 visitor publication in the country reaching travelers around the world across a multitude of platforms... online with travelhost.com, on the go with mobile devices and guestrooms in hundreds of cities with TRAVELHOST magazine. Having served billions of travelers since 1967 in hundreds of cities nationwide and throughout North America, TRAVELHOST is by far the most widely recognized brand in the travel publishing industry and the brand trusted most by travelers. Through their network of Associate Publishers and our matchless distribution system, TRAVELHOST creates unique opportunities for entrepreneurs to chart their own course and achieve their personal goals, though selling results-oriented marketing packages. The business of TRAVELHOST is simple: if an individual loves to sell, wants to be in business for themselves and has the capital to do so, then TRAVELHOST is a terrific fit. Judy also, felt that this was the perfect match. Call David Goodman 818
What I am noticing while writing this article is that, perhaps, the theme should be not Holiday Resolutions but Holiday Procrastinations! It seems like we all procrastinate at some time, however, I have found that the persons who can be very successful are the ones that allay the lower priority tasks and tackle, head on the high priority ones. I find that a positive affirmation by simply visualizing the task and then seeing yourself completing it while simultaneously repeating the simple phrase, “I can do it” can be of immense help in overcoming the behavior of putting off important actions. And what could be more important than maneuvering your life to fit your dreams? Quite often “The Big Picture” gets in the way. Franchisors help shrink the overwhelming concept of that omnipotent monster call self doubt. Quite simply any large task becomes easy to handle if you can break it up into small bite size pieces. By working with a knowledgeable and experienced franchisor, you have hired a mentor to guide you through every step of the owning and running your business process. It is truly a win, win situation. Call David Goodman 818 578 8706 for more details
578 8706 for more details.
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This Could be “The Ultimate Franchise” For Women Who Value Beauty. Helping people is a term that has many meanings. One could help in health and fitness recommendations, home decorating suggestions, business coaching, etc. But the one that I feel may be on every woman’s mind is beauty. Obviously there are many franchises out there that capitalize on enhancing beauty. However, the newest one that is creating a big splash in the franchise world is eyelash extensions.
Why the Beauty Industry? The beauty industry has proven to not be effected by economic downturn, in fact - it is a $59 billion industry and expected to increase at minimum 3.3% annually over the next 5 years. Their eyelash salons utilize 4 revenue streams with the eyelash services providing a strong recurring revenue of clients visiting on average every two weeks for their application. They say it is easy to realize a six figure income quickly from their salon concept and is capable of being an absentee owner model. The Lash Lounge is a new and unique business model and is the first of its kind in the franchise world, joining the booming "express beauty service" industry as a salon that specializes in solely eyelash extensions. They have a proven track record of success and strong validation from our current owners showing that their distinctive concept has all the ingredients of a Page 65 E The Magazine for Today’s Female Executive
successful and lucrative business. Call David Goodman at 818 578 8706 for more details.
The Bottom Line Resolutions are only worthwhile if you can keep them. Regarding resolutions for lifestyle changes tackle the hardest ones first but break them down into smaller easy to digest pieces. Look at utilizing the help of friends or a professional. But remember, “Insanity is doing the same thing over and over and expecting a different ending; And of course one of my favorites, “A turtle doesn’t move forward unless he sticks his neck out!” I say, “Move forward!!”
Happy New Year! Franchise Biz Consulting, LLC Professionally Find A Fabulous Franchise...Free! David Goodman Office 818 578 8706 Cell 856 287 0303 Email Address: david@franchisebizconsulting.com Website: http://www.franchisebizconsulting.com If you are truly serious about taking the control of your life out of the hands of others and finally seizing your own destiny, please call me. Subscription link www.female-exec.com/s.html
Watch David Tell Us About The Top 3 Franchise with Low Cost Entry
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Support the American Heart Association www.heart.org
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Special Thanks To Gillian Larson, and the Reality Rally Chefs For Event Tickets and More information Visit www.realityrally.com
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Seared Day Boat Sea Scallops, Fall Asparagus Salad With Romesco Sauce By chef Ron Dupre Seared Day Boat Sea Scallops Ingredients servings
4
Scallops 1.5
lbs medium Day Boat Scal-
lops 2 tsp Spanish extra virgin olive oil fresh ground black pepper fine ground sea salt
Procedure: Clean scallops by removing connective muscle if necessary. Pat scallops dry and season with salt and pepper.Heat 1 teaspoon of oil in a 12 inch nonstick skillet over moderately high heat until hot but not smoking, then sear half the scallops about 12, turning once, until golden brown and just cooked through about 4 minutes total. Transfer to a plate as cooked and keep warm. Sear remaining scallops in same manner, wiping out skillet and adding 1teaspoon of oil.
Fall Asparagus Salad servings 4 , , , , , , ,
Ingredients
Roasted Asparagus Salad with Serrano Ham 2 bunches of trimmed medium asparagus 1/4 of a small Peeled Red onion 1oz of Serrano ham two hard boiled eggs fine ground sea salt to taste fresh ground black pepper to taste
Procedure: Preheat oven to 450f, spread asparagus on baking sheet. Roast asparagus until crisp and tender turning occasionally, about 10 minutes. Transfer asparagus to platter to cool. Once cool, cut asparagus on a 1/4 inch thick bias.Thin Julienne the red onion and Serrano ham. Grate hard boiled egg and gently toss all ingredients together with the vinaigrette.Season to taste with salt and pepper. servings 4 salads, Dressing on next page... Subscription link www.female-exec.com/s.html
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Sherry Vinaigrette Ingredients 2 tsp shallot minced 1 tsp dijon mustard 1 Tbl sherry vinegar 3Tbl Spanish Extra Virgin Olive Oil Fresh ground black pepper to taste Fine ground sea salt to taste
Procedure: season to taste.
Combine mustard, shallots and vinegar. Whisk in olive oil and
Romesco Sauce Ingredients 12 blanched almonds 10-12 peeled hazelnuts 1 head garlic 1 slice stale bread 2 ripe medium size toma-
toes, or 1 large tomato large roasted red peppers, well-drained 1 cup extra virgin olive oil 1/2 cup sherry vinegar (approximately) 1/4 tsp red pepper flakes 2
Procedure: Roast garlic by first rubbing off excess dry skin from garlic head. Then place on baking sheet and drizzle a bit of olive oil on top. Roast in oven for 20 min at 300f or until garlic on inside is roasted and soft. Place almonds and hazelnuts into food processor and process until finely ground. Pour a few tablespoons of virgin olive oil into a frying pan and quickly fry bread on both sidesare browned. Remove from pan and allow to cool.Cut cored tomatoes in half and toss sprinkle with some olive oil and salt. Roast tomatoes for at 375f for 30 min or until well caramelized.Once bread is is cooled tear into 6 pieces and process with nuts. Add tomatoes and continue to process. Squeeze roasted garlic from the skins into the processor. Add roasted red peppers and continue to process until a thick puree. While processor is running, slowly drizzle in the oil and vinegar. Add salt to taste. Page 70 E The Magazine for Today’s Female Executive
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Gianduja Tart with Chocolate-Cookie Crust Procedure: 1. In a small bowl, sprinkle the gelatin over 1 tablespoon of water; let stand until the gelatin is softened, 5 minutes. In a medium saucepan, bring the cream and 6 tablespoons of the sugar to a simmer; remove from the heat. Stir in the gelatin until dissolved. Add the gianduja and salt to the hot cream and let stand until melted, about 3 minutes; whisk until smooth. Scrape the mixture into a glass bowl, press a sheet of plastic wrap directly onto the surface, and let stand until cooled, about 1 hour.
Ingredients
1 3/4 teaspoons unflavored powdered gelatin 3 cups heavy cream 7 tablespoons sugar 1/2 pound gianduja chocolate, chopped (see Note) Pinch of salt 8 ounces chocolate wafer cookies, broken into pieces 1 stick unsalted butter, melted 3/4 cup blanched whole hazelnuts
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2. Meanwhile, spray an 8-inch springform pan with nonstick cooking spray. In a food processor, pulse the cookies until fine; transfer to a bowl. Add the melted butter and the remaining tablespoon of sugar and stir until coated. Press the crumbs over the bottom of the springform pan and refrigerate the crust until firm, about 30 minutes. 3. Preheat the oven to 325 degrees. Spread the hazelnuts on a baking sheet and toast for 12 minutes, until fragrant. Let cool. 4. Pour the gianduja filling over the crust and scatter the toasted hazelnuts over the surface (they will sink and then float to the surface). Refrigerate the tart uncovered until firm, about 6 hours. 5. Run a small hot knife around the edge of the tart. Remove the ring from the pan, cut the tart into wedges
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How to Handle That Hanover! “I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day.” ~ Frank Sinatra as quoted in The Hangover Survival Guide Certainly there is nothing that will make you appreciate health more than a nasty hangover and chances are if you drink you’ve experienced one. So if one of your New Year’s resolutions is to be hangover free in 2015, then read carefully. By following these strategies and tips you can celebrate without paying for it later. The first and most important thing to do is celebrate responsibly and if you need to drive don’t drink or secure a designated driver. The consequences of ignoring this advice will be far more painful than any hangover. Next drink lots of water throughout the evening. One of the major causes of morning-after headaches is dehydration. Alcohol in any
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form dehydrates so to avoid this fate, drink at least as much water as wine (or other alcoholic beverage) during the evening and then drink an extra big glass of water before bed. Another important strategy is to slow down. Not only will you enjoy the wine more, but your kidney can only handle 3-4 oz. per hour. So sip, don’t gulp, and pace yourself. Along the way make sure to eat. Eating while drinking can slow down the absorption of alcohol. Milk can also help line the stomach. All drinks are not created equal with regard to their hangover causing potential. Congeners, like tannins from red grape skins, are natural by-products of alcohol fermentation. The higher the congener content in your drink, the greater the hangover you can expect. Clearer liquors like gin and vodka have the fewest congeners, whereas darker liquors like bourbon and red wine have the most. Red wines also contain a higher concentration of histamines than whites so if they give you a headache, try an antihistamine or switch to white. Some people are sensitive to the tannins found in red wines, chocolate and tea which can cause migraines. Tannins can also intensify the dehydrating effects of wine. Drinks that have carbonation including Champagne
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or Sparkling wine as well as mixed drinks with sodas and tonics will hit your bloodstream faster than their bubble free counterparts. The carbonation is thought to create pressure in your stomach pushing the alcohol into your system faster than drinks without bubbles. So save the Champagne for a late night toast and choose drinks that are not mixed with carbonated beverages. While beer is a carbonated beverage it is usually much lower in alcohol than wine or spirits so it will not be as much as a problem. Many people who wake up with a wine headache will blame sulfites which are usually not the culprit. Sulfites have been used safely to preserve wine throughout history. People who are sensitive to sulfites will have trouble breathing, which is a much bigger problem than a headache! If you know you are allergic to sulfites, try organic wines that are lower in sulfites. Sulfites naturally occur in wine, so it is impossible to find a wine that will have no sulfites. Ladies unfortunately we have to pay more attention to all of this than the men in our lives. Women process alcohol slower than men due to their higher percentage of body fat, lower body weight and lower levels of the stomach enzyme dehydrogenase, which works to break down alcohol. So keeping pace with the guys may give you bragging rights but it will definitely make you more intoxicated—and more prone to a hangover. So let the guys win that battle and when you wake up feeling fabulous you’ll win in the end. Hopefully these tips will allow you imbibe in 2015 without dreading the morning after!
TED
TALK
Ideas worth spreading*
1700+ talks to stir
your curiosity
Happy New Year, Laurie Forster, The Wine Coach www.TheWineCoach.com
www.TED.com
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Laurie Forster
The Wine Coach is one of the country’s leading wine experts whose mission is to demystify wine one glass at a time. The queen of wine edutainment, she is also the author of the award-winning book, The Sipping Point and a regular guest on TV and radio shows across the country. Laurie’s specialty is delivering unique corporate keynotes, teambuilding events and group tasting seminars for corporate leaders such as MetLife, LG, Microsoft and the US Chamber of Commerce. Laurie’s radio show The Sipping Point can be heard every week on WBAL or in her free App The Wine Coach which was rated one of the Top 8 Wine Apps by Wine Enthusiast magazine. She partners with her better half Chef Michael Forster to create The Wine Coach Club.
The Sipping Point
With over 125 pages of wine essentials along with stunning photos, The Sipping Point is the perfect book for you or any wine lover on your list!
wwwTheSippingPoint.com
For FREE secrets to make wine easy and FUN!:
http://thewinecoach.com/videoseries/ sommeliersecrets.html Join The Wine Coach® Wine Club:
http://thewinecoach.com/wine-club/
HIRE
Laurie for your next corporate, client or fundraising event! More Info:
WATCH Laurie! Teach us how to 'Drink like Olivia Pope' from ABC's Scandal! Click Video below or click link www.TheWineCoach.com/Scandal
http://thewinecoach.com/speakingcorporate/
Laurie was Just on Fox News WATCH http://tinyurl.com/k6suu6z
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The Doctor’s Corner A Partnership between UC Riverside Medical School and Riverside Women’s Club.
The Riverside Woman’s Club has been a longtime fixture, and pulse of Riverside, California for over 117 years. Health education is one of the core projects of the Riverside Woman’s Club, who has worked with a number of organizations and agencies over the years to promote these efforts. Sarah Maloy is considered the first female physician in Riverside, and with Mrs. Martha E. Hewitt founded the Riverside Woman's Club in January 7, 1896. The first meeting was held a Dr. Maloy’s office on Main Street, in walking distance from our current club location on 4092 Main Street in Riverside, California.The original purpose and objective of the club "was to aid educational, social, and material improvement of the community. That said, in the spirit of Dr Maloy the Riverside Woman’s Club has come full circle, and is committed to continuing the legacy of community service, and addressing pressing national health care issues, assuring the well being of citizens in their community. The Doctor's corner's (per Riverside club President Alison Eccleson) has been a great collaboration and as brought UCR’s Medical School and the Riverside Woman’s Club together, with core missions that build upon one another, and meeting the needs of the community . Page 76 E The Magazine for Today’s Female Executive
It is all about giving back and you get what you give, and sometimes you just have to take a leap of faith and do your part to perpetuate positive change and make things happen," says Dr Reedus. The Doctor's Corner was established in 10/2013 by co chairs Dr. Desiree K. Reedus MD,MS,FACC, and Reatha Reedus MFA of the Riverside Woman's Club. A partnership was created with the UCR Medical School under the Leader ship of Dr. Emma Simmons UCR Associate Dean of Student Affairs have medical students work with the community and provide community based education, while at the same time broadening their educational experience by learning how to be doctors through potential patient interaction. The Riverside Woman’s Club and the University of California Riverside (UCR) Medical School have entered into a unique partnership to help medical students develop their communication skills when dealing with their patients and educate the public on important health issues.
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The program, featured in a recent article in the Press Enterprise Newspaper, helps to better prepare medical students by addressing skills physicians are required to possess when treating patients by giving students a chance to discern common concerns among patients in order to better develop a positive bedside manner. As Dr. Reedus comments, the Riverside Woman's Club reached out to the school to provide a positive community outreach. It also works both ways." The students get the opportunity, in a positive atmosphere to learn how to be doctors, presenting their ideas in a formal way, and providing patient centered
education. The club and community benefits by receiving education. The community benefits, because the activity even further perpetuates the relevance of the school being here, and great service that the medical school fulfills in a practical manner.”
How: At scheduled events Dr. Emma Simmons (Associate Dean Student Affairs UCR School of Medicine brought medical school students to the General meetings of the Riverside Woman’s Club. So far, medical school students Maryin Altamirano and Leila Magistrado have presented various lectures dealing with various healthcare topics related to women. 1) Event: 11/2013: Dealth with woman's health and national healthcare screening guidelines 2) Event 1/2014: Dealth with cardiovascular disease, stroke and cardiac disease prevention. 2) Event: March 11, 2014, medical school students Maryin Altamirano and Leila Magistrado, were presenter along with s Briana Saravanabavanandhan and Tomiko Holmes (who are part of Mini Medical School). Together, they presented a lecture on Yoga as a form of relaxation/ meditation, which emphasize the importance of stress reduction in regards to optimize Subscription link www.female-exec.com/s.html
productivity, well being, as well as physical and mental health and well being. In addition to their rigorous medical school curriculum,
the medi-
cal school students also now mentored undergraduate students in the “Mini Medical school” program. It is an innovative process involving the students and the medical school (under the direction of the Associate Dean of Student Affairs Dr. Emma Simmons). The program exhibits great insight and effectiveness. By reaching out and mentoring undergraduate students, the medical school students further nurtures and perpetuates the educational process, while at the same time fulfilling the healthcare needs of our community. “By fostering a relationship with undergraduate students (many from UCR), and exposing them to the fantastic educational resources that UCR medical school provides, many students will select to train here in Riverside County, “ says Dr. Desiree K. Reedus. Then subsequently in turn, after medical school graduation, many of these same students will select these to embark on their medical careers in Riverside County, providing this community with much needed medical services. The latter is very essential in meeting the health care needs since Riverside County is considered a physician shortage area. Currently there are not enough doctors to serve the needs of the citizens in this community. 3) May 13, 2014 dealt with issues involving Gerontology osteporosis, nutrition, safety (including fall and fracture precautions, and with daily living) bone preservation and physical fitness. Maryin Altamirano was the medical school student lecturer at this event. 4) 8/5/2014: National Night Out, Medical school student Leila Magistrado had booth and provided lecturer pertinent to adult and childhood vaccination. Making vaccinations available is one of the core projects of the General Federation of Women’s Clubs through their partnership with Shot@Life. General club meeting for the Riverside Woman’s club are held the second Tuesday of every month. E The Magazine for Today’s Female Executive Page 77
5) November 1, 2014: The 2014-2015 Doctor's Corner Kick off took place on November 1st 2014 and was held at the Riverside Woman's Club in Riverside California. The program started off Doctor's Corner co-chair Dr. Desiree K. Reedus making a brief introduction which was immediately followed by a audience welcome by Riverside Woman's Club President Alison Eccleson. President Eccleson recognized all guests including De Anza district president Jeannette S, De Anza District Dean, Second vice president Pat Farmer, and recent past California and Western Region Jeannie Award winner Linda Hicks. Margaret Van Hove then presented information about Riverside Woman's Club history and origin (established in 1896). Terri Lippert Riverside Woman's Club Dean, then reviewed all of the current projects and mission of the Riverside Woman's Club. Dr Reedus then spoke about the Doctor's Corner and her experience since initiation in 10/2013. Students Leila.Magistrado and Maryin Altamirano last year's doctor's corner student participants then each spoke about their experience with the Doctor's corner and how worthwhile the program had been and how warm and encouraging the Riverside Club women had been to them, and in so doing contributing in a positive matter to their educational experience. Dr. Reedus then introduced Dean Emma Simmons, MD, MPH Associate Dean Student Affairs UCR School of Medicine, who introduced the students that will be participating in the Doctor's Corner for the 2014-2015 school year Katherine Tsai, Jennifer Simpson and Mayra Hernandez. Reatha Reedus Co-Chair of the Doctor's Corner then separately introduced representatives from California State senators Mike Morrell's office and Richard Roth, who presented recognitions to the Riverside Woman's Club for 117 year of continuous non profit community service. Recognitions were also given to Dr. Simmons for UCR and and its participation with the Doctor's Corner, and its commitment to provide community education and for its concern about the health and welfare of the community. After the recognitions, Dr. Reedus then concluded the program with thank you's, and ended the program with an inspirational poem by Lebo Mashile
" If there is a Me that I could be." that started off by saying, If there is me that I could be, If I just let her breath outside, A thundering song that I could sing, If I could breath Outside...Tomorrow is a infinite portal, with no ceiling and no floor, There is only a ledge that beckons us, and wings designed for us to soar..." Participants were then invited to enjoy a lunch buffet of a large assortment of gourmet and home cooked appetizers and desserts, and to interact with one another. It was a great afternoon.
Doctor's Corner Outcome: The students have been very well received, already conducting themselves in such a professional and effective matter, while at the same time demonstrating patience, and consideration. Despite their demanding medical school studies, they have taken the torch so to speak and ran with it, providing community medical based education. The club has benefitted from receiving education, and both have benefitted from the support and relationship with one another. The students have expressed great gratitude and appreciation from the support and encouragement that they have received from the club.
Photo: Dr. Desiree K. Reedus MD,MS,FACC, and Reatha Reedus MFA of the Riverside Woman's Club Page 78 E The Magazine for Today’s Female Executive
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How to Keep Your N in Times of Crisis Page 80 E The Magazine for Today’s Female Executive
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Nerves
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“I know that history is going to be dominated by an improbable event, I just don’t know what that event will be.” -Nassim Nicholas Taleb, The Black Swan: The Impact of the Highly Improbable . Every day radio, TV, newspapers and the social media tell us about disastrous events, and stories of great companies, which see their operations reduced or shut down altogether. Every day we feel lucky, because it hasn't happened to us, and we hope that it never will.
Don't get your hopes up. In the latest years, we have realized that no one is immune. Sooner or later the storm could fall upon you. When that moment comes, you must be prepared. Page 82 E The Magazine for Today’s Female Executive
Train for Crisis and Ch Unfortunately, being used to solving everyday business problems doesn't give someone the ability to solve all problems whatsoever. Crises have nothing to do with common issues encountered during business routine. I have witnessed senior executives of large corporations fall to panic attacks and be completely overwhelmed, all their certainties collapsed in a moment.
The type of crises that I am going to help you deal with is that of a sudden and brutal event, either a natural one or created by human hand. In both cases, it can be devastating if you are caught unprepared. Definitely, we're talking about a crisis that can jeopardize your company's future. The biggest mistake, that an executive could make in these critical moments, is to project a sense of insecurity. That can happen when you realize that the options ahead of you are not the ones that will resolve the situation easily. Subscription link www.female-exec.com/s.html
hallenge
At that point, even if the company had only one chance in a million to recover, failure would be inevitable if the stakeholders perceived a lack of certainty in the management. You should keep a stiff upper lip and create a positive atmosphere, but you can do this only if you are self-confident even at the most critical times.
Hacking the Mind: Unleash Your Hidden Potential Many companies and governmental entities prefer to hire professional advisors to get help during a crisis, especially to make sure the situation is handled properly. However, not all companies can afford a consultant, or they may simply prefer to take on the task themselves. If you are one of the latter,
you need to train yourself. It will not be easy, but with dedication you will succeed. You must learn resilience by training, as you did to acquire any other skill. If you get used to facing stressing situations, your brain develops an amazing ability to adapt to other critical scenarios, even if those are completely unknown to you. Subscription link www.female-exec.com/s.html
For instance, think about how people living in Florida are used to hurricanes. If someone were to move from Florida to a seismic area like San Francisco, that would not create big stress problems, because the brain is already used to a similar stress. This does not mean that this person is no longer shaken by the events, but rather that they get used quickly to the new type of stress, reacting fast and avoiding panic. Big crises are not, fortunately, a constant presence, but for the same reason it is hard to be prepared for this kind of experience through regular business routine. Therefore, you should always look for situations to use as your brain's training ground.
No Gain Without Pain... Can You Cope? “Courage is the strength to face pain, act under pressure, and maintain one’s values in the face of opposition. You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself: ‘I lived through this horror. I can take the next thing that comes along.” -Eleanor Roosevelt, You Learn by Living: Eleven Keys for a More Fulfilling Life E The Magazine for Today’s Female Executive Page 83
c
learn to break away from everything that you cling If you want nerves of steel like a soldier in a “War Zone” it is essential that you learn to break away from everything that you cling to every day, such as all your comforts and habits, because the fear of losing them is a dangerous weakness. Only by experiencing a life without those amenities for at least a few days, your brain will become able to understand that you can still survive, reducing the fear of their loss, and allowing you to remain focused on your tasks. For decades executives all over the world have been testing all sorts of techniques in order to improve their resilience. Leaders want to be ready to face any situation, because no one can really be sure of what will happen next. You can undergo extreme trials, I'll just point you the way, but you have to decide for yourself how far you want to push your limits. Page 84 E The Magazine for Today’s Female Executive
Before starting the dance there is something you have to keep in mind. You might guess that being an executive in New York is completely different than in places like Memphis or Iraq. Well, be aware that the stress levels of executives who manage a crisis from their New York offices, maybe following the collapse of Wall Street, are not so far different to those experienced by executives dealing with a problem under the bombings in an office in Iraq. To all effects, both are a "War Zone".
Train Your Mind to Handle Difficult Situations Jumps A few years ago one of the methods used by Seniors Managers was skydiving, and it is still a valid option. When I talk about skydiving, I am not referring to simple tandem jumps. Subscription link www.female-exec.com/s.html
c
g to every day If you want to improve your handling of certain types of emotions, you must learn to jump alone from altitudes of 7,500 to 15,000 feet, and touch the ground safely. Trust me, from personal experience if you're not a crazy fan of the height, then launching yourself from the door of an airplane is already a very difficult decision. Once in free fall you will need to think fast, and I mean really REALLY fast, as free fall time is only between 40 and 85 seconds at speeds of 110130 miles per hour, with no margin for error. Don't worry, they will teach you how to do it, but you will have to learn on your own how to master your fears. When we are under a heavy stress, our perceptions become blurred and cloud our minds. That's exactly the same feeling when you are in free fall. Subscription link www.female-exec.com/s.html
You will Learn -To stay calm and take decisions quickly and accurately
-To keep your concentration in the “NOW” -To take risks -To never give up -To rationalize your anxiety -Confidence to Face the Unknown
Rock Climbing It is an activity that you can practice in a gym all year round, but if you want to get the most out of it to benefit your work, then you have to try it in real mountains. Rock climbing poses a different challenge than skydiving does. At first, you might think you have E The Magazine for Today’s Female Executive Page 85
plenty of time to complete your ascent. In reality, you have to dose your energies carefully, because being rushed or too cautious won't bring you to your destination. It is also an activity that does wonders in forcing you to think out of the box, evaluating the possible paths you have ahead, and being creative in finding the less obvious ones. You can never trust a hold without testing it beforehand. As you will find out, very
often a big rock might not offer a stable grip, while a small innocuous ledge can be the next solid step to advance. In order to reach the top, you have to be both determined and focused throughout the whole journey, or it will likely end prematurely.
You will Learn
environments that put strains on the nerves of those used to contexts where rules are enforced. If you can get past a few months of this activity, you will be able to dealing with difficult people for your company anywhere in the world.
-To see what is not obvious
-To be creative -To ponder your choices -Tenacity and perseverance in your ac- Survive or Surrender You will tions There are courses of survival in the moun-To improve your concentration tains, in the desert, on the water, or in ur-
-Self-defen
ban areas. You could put yourself to the test for years if you'd want to. I find all of -Team Bu them valuable, my only recommendation is -To accept Help the Others, Help Yourself to choose those run by real professionals, -To becom and not by -To calm y Doing voluntary work in difficult enamateurs. vironments is another good opporYou will Learn Any of -To be cre tunity for your training. Keeping your these cool with people who have had sericourses will help ous problems with crime is not easy. - Negotiation with hostile people you develop those You will be forced to find quickly the - To keep your self-control for hours traits that are so right words to prevent the typical esTo stand up for yourself much appreciated calation that occurs when dealing in successful ex- To appreciate what you have with distressed individuals. Those ecutives. are dangerous
- To trust your guts
Page 86 E The Magazine for Today’s Female Executive
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directed at a particular characteristic or emotional state. To select the remedies you need, think about the sort of person you are, and the way you are feeling. http://
www.bachflower.org/
Stay Sharp, Be Cool Alcohol, cigarettes and similar give the impression of helping you. The reality is that once you are used to them, they become the root of your stress, not the relief. Taking those substances gives you the illusion of feeling calmer and confident, whereas you are only avoiding the effects of withdrawal. All addictions makes you vulnerable, especially when you are in situations where you cannot satisfy your need.
Are You Ready to Start?
Learn to Slow Down
Meditate, Breathe, and Relax: 10 minutes of peace, any time you can and you need, and it is all it takes to reap the benefits of meditation. Find a quite spot and concentrate on l Learn your breathing. Inhale and collect nse all your tensions. Exhale, breath uilding away all these t any nervousness you feel anxieties. Now, me comfortable with silence inspiring, recall yourself under pressure thoughts in the mind calm and eative peaceful. To know more visit: UCLA’s Mindful Awareness Research Center offers free weekly meditation podcasts http://marc.ucla.edu/ Bach Flowers: Edward’s Bach called them “flowers that cure through the soul". Each of the 38 remedies discovered by Dr Bach is Subscription link www.female-exec.com/s.html
Don't be afraid to try new things in order to get your nerves under control, you can only benefit from that, both during your life and your career. Don't forget that Leaders, who maintain their composure, will never show any signs of doubt. They speak with conviction, confidence and authority – whether they know the answers or not! With their delivery alone, they convey to their stakeholders a sense that everything is under control. This is your ultimate goal.
Anna Corsaro is a Senior Crisis and Homeland Security Advisor, whose clients are Corporations and Governments, which manage operations also in sensitive locations and unstable countries, who trust her vast expertise gained in almost 30 years. She is multilingual, a member of ASIS International, and she holds a Master's Degree in Economics, a Postgraduate in Hotel Management with several Courses and Certificates including, but not limited to, Conflict Analysis, Negotiation, and Disaster Management. She will be pleased to connect with you in LinkedIn, you can send a request to anna.corsaro@aol.com mentioning that you are a reader of Female Executive Journal. E The Magazine for Today’s Female Executive Page 87
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Is a Picture Worth a Thousand Words? By Bruce Wiseman
“Television and movies are full of immediate scenes, visible to the eye, ready to be experienced first hand. This has influenced stories and novels more than we realize. Twentieth-century audiences now insist on seeing what they are reading.” That quote is from the great writer, editor and publisher, Sol Stein, and is taken from his must-read book for writers, Stein on Writing. He wrote the book for writers of both fiction and non-fiction. Here’s a paragraph from my detective thriller, Mind Games, (which was recently optioned for a motion picture – can I get an “Amen!”) The intersection of Bancroft and Telegraph is next to the South Gate of the UC Berkeley campus and, green light in their favor, was awash with students hustling to their next class or cappuccino. As I sat at the red light, a bare-bellied Asian co-ed being towed by a Harlequin Great Dane walked in front of my car talking on a cell phone. She was wearing hip-hugger jeans that apparently stayed aloft by being Velcroed to her pubic bone, but turned not one male head in the crosswalk, which made me feel like a dirty old man. Visual. At least that is the idea. Page 90 E The Magazine for Today’s Female Executive
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Nothing the matter with those 140-character thought molecules but readers want information that they can use. And that can take several well-chosen words.
Did you know that the average content length for a page that ranks in a top 10 position is 2,000 words? Or that if a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more Facebook likes? So tell your story, and tell it visually, and tell it well. What works for fiction can also work for non-fiction, including marketing text. Here is a paragraph from an article on positioning bottled water brands. With evocative retro graphics, the Liquid Salvation label sports either a sexy she devil or a Betty-Grable-like seductress with one of the flasks strapped to her upper thigh behind a red garter. “Pure Water for an impure world.” http:// www.ontargetresearch.com/2013/03/18/ water-wars/ The point is that writing should be as visible as possible. This applies to marketing and press copy as well. And it does not have to be in the micro-sized Internet bites called tweets. Subscription link www.female-exec.com/s.html
But don’t forget that visuals rule: articles with images get 94% more views; using videos on landing pages can increase conversions by 86%; videos get 267% more links than normal posts; and 20% of people will read text while 80% of people will watch a video with the same exact content. Whether text, image or video, the message that gets delivered should be based on surveys of your target market. Having found out what your public needs and wants, you can craft your message to parallel that demand.
E The Magazine for Today’s Female Executive Page 91
As long as you deliver what you promise in your promotion, you have a winning formula. Our surveys enable you to write copy that is visible to the eye as if the reader is watching Leonardo and Kate grip the railing on the stern of the Titanic as it slowly submerges into the freezing North Atlantic. It’s a visual world today. Surveys help you create the images for your marketing that parallel the mind of your public. We wish you a TRIUMPHANT 2015! “Having worked with you and your staff on our project, I experienced the difference between ‘cookie cutter’ surveys and the value of the specialized research that On Target provides. Best, Bruce Bruce Wiseman President & CEO On Target Reserch www.ontargetresearch.com 818-397-1401 (Note: Statistics referenced above come from Robert Fleming, the CEO of the eMarketing Association –http:// www.emarketingassociation.com/ presidents_message.htm) Copyright © 2015 Concentric Order, All rights reserved.On Target Research Our mailing address is: Concentric Order PO Box 6160 Altadena, CA 91003 Add us to your address book
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M&M’s,Business and Life By Tadia Rice
When I talk about leadership, corporate culture, management style, and diversity I can’t help but think about M&M candies. Page 94 E The Magazine for Today’s Female Executive
Everyone loves these brown, yellow, red, green, orange, and blue crunchy chocolate pods. So many people tell me they have a favorite color, and some claim that each one tastes different. Well, if I were an M&M I would be yellow because those are my favorite – and I think they do taste different. But despite that I still enjoy each one! Subscription link www.female-exec.com/s.html
What is your favorite color? Do you think it tastes better than the other colors?
Many do not know the story behind M&Ms, it’s fascinating and inspiring. Do you know what the letters M&M stand for? The first “M” is for candy maker Forrest Mars, Sr., who invented the recipe after witnessing soldiers from the Spanish Civil War "eating little round pieces of chocolate encased in a hard sugary coating." He received a patent for his manufacturing process in 1941 and took his concoction to Bruce Murrie at the Hershey Corporation. That’s where the other “M” comes from. As partners, these savvy businessmen made a deal to provide chocolate to the troops during World War II - even though chocolate was rationed for the public. They were packaged in small, cylindrical cardboard tubes we wouldn’t recognize today. By 1948 the packaging changed to the brown plastic pouch we know and love today, but the candies then were violet, red, yellow, brown, and green. Eventually violet was replaced with tan, and tan was replaced with blue. The imprinted letter “M” was once black and now it’s white. We also have more colors, flavors and sizes too: Peanut Butter, Almond, Chocolate, Dark Chocolate, Dark Chocolate peanut, coconut, Wildly Cherry, Mint Crisp, pretzel, minis, baking bits, and customized colored and flavored M&Ms with seasonal colors added for holidays. M&M candies represent a great story about the power of a small family company with only one product of one color and flavor is now the Mars Corporation, one of the largest food manufacturers in the world. They had a global vision that responded to a growing and changing market. The Mars Corporation learned about new cultures and new markets, adapted to new technologies, demonstrated flexibly and adapted to new conditions while finding ways to remain true to their fundamental Subscription link www.female-exec.com/s.html
beliefs. They faced many new challenges, but never forgot the importance of corporate culture. The fundamental part of the corporate culture of Mars is based on business principles handed down from generations before, and the knowledge and wisdom clarified priorities and working practices for the company. It helped Mars behave correctly in the some very complex situations. In 1983 Mars corporation released the Five Principles, a success model based on Quality, Responsibility, Mutuality, Efficiency, and Freedom. The principles bridge the Mars family traditions to their future. The evolution of Mars corporation has reflected growth and learning, a new understanding of knowledge and human capital, and the increasing importance of corporate responsibility to the global environment. Mars emphasizes the need for employees to find the balance of work within life – balance that is most appropriate to the diverse community in which they are a part. The Five Principles are demanding, and they run deeply throughout the company. It has guided them since its beginning, and te Mars firmly believes they have helped the company come this far and will take them well into the future. In an era when almost every corporation has its statement of values, I find Mars Five Principles a great reminder of good judgement. The emphasis is on behaviors for success in the modern world - embracing greater diversity, giving employees greater freedom to act and focus more on the quality of life of all. The first principle is that the consumer is their boss, so Mars tirelessly seeks to understand their needs and build lifelong relationships through products and brands that bring joy to changing cultures and lifestyles. More than that, this family-owned E The Magazine for Today’s Female Executive Page 95
company recognized that change is constant, and in business that means you have to evolve.
Secondly, quality is Mars uncompromising standard toward excellent products, and delivering them with minimum impact on the environment. By combining the best quality with the best value, Mars continues to dominate the competition. I am very impressed by the third principle Mars adopted, which is a demand for total responsibility from every level of management. All associates are asked to take direct responsibility for results, to exercise initiative and judgment, and to make decisions as required. By recruiting ethical people well suited to their jobs and trusting them, they are accountable to their own high standards. Teamwork drives their common goals, and although divisions are fully responsible for achieving its own mission, they are interdependent and ready to respond to others. Active communication powers company objectives, plans, activities and needs, and active communication also resolves differences equitably. A fourth principle is that mutual benefit is a shared benefit. Shared benefits endure, and this has been proven with successful enterprises in geographies Page 96 E The Magazine for Today’s Female Executive
and cultures new to Mars products. This attitude enables them to act as good corporate citizens, to minimize our impact on the environment, and to use the natural resources of our planet wisely and efficiently. When a company depends completely on the strength of their relationships with employees, suppliers, distributors and communities in which they live and work, their unselfishness achieves best result and garner fair returns. Something that Mars does that I find absolutely wonderful is that all employees are valued as individuals for their talent and resourcefulness. They are rewarded fairly for their results. Because Mars recognizes the different needs of their employees who are in different stages of life, they accept that employees may choose a work style or career option that represents their the most appropriate balance of work within life. The Mars concept of mutuality imposes a special obligation to respect the environment and develop the most sustainable methods for achieving success for all involved, whether it is employees, suppliers, communities, and consumers. This commitment underpins core ethics of the company. With corporate governance like this it’s no wonder that this Mutuality Principle is at the heart of the bond of trust, respect and honesty they share with consumers. The fourth principle has seen the Mars Corporation determined to use resources to the full, and waste nothing, including assets physical, financial, or human. Mars has a different business philosophy to other corporations and this is a key reason for their success. Mars efficiency Return on Total Assets serves not only as the prime financial measure but also as a driver of growth. By minimizing assets, they offer their Subscription link www.female-exec.com/s.html
consumers excellent value for money while delivering healthy returns at lower levels of profit than competitors. This releases more cash to drive growth, increase productivity and reduce cost. Offices are open spaces where communication, experience and knowledge can be shared quickly. Manufacturing plants are orderly, clean and designed for simplicity, continually innovating and seeking new processes, technologies and ways of working to improve output, reduce waste, minimize environmental impact, and make the best use of Mars global knowledge.
Lastly, Mars believes in freedom – freedom to shape their future and profit to remain free.
Mars is one of the world’s largest privately owned corporations – private ownership was a deliberate choice. Had Mars sold out to a larger company the family would certainly lose control over their affairs. Freedom means wellbeing to the Mars corporation, and every employee’s commitment to Mars must be the same as the family’s commitment: to see their principles work for everyone’s benefit inside and outside of the business. In this way a substantial portion of operating profits is reinvested each year; profit then provides the cash to build and upgrade plants, enter new markets, invest in R&D, innovate and implement new ways of doing things, acquire new businesses and create strategic alliances. And all of that really does maintains Mars competitive position. Subscription link www.female-exec.com/s.html
It is this private ownership that allows Mars to remain free, and the nature of freedom demands that it be used responsibly. Mars treats their employees as individuals, and gives them the freedom to innovate, act and grow while achieving common goals. This environment of private ownership, unanimity of purpose, unity and diversity, and high ethical standards allow Mars to move quickly in exploring new ground; act boldly in the face of competition; and take risks wherever they are justified. Private ownership gives Mars the freedom to take a long-term perspective on making investments, building businesses and providing for the well-being of their employees. This spirit has driven Mars in the past, and I believe it make it the guiding force for their future.
So that’s the complex story of a simple candy that has changed the world. I find it fascinating, and a real lesson about American business, leadership, corporate culture, management style, and diversity. For an international corporation to take ethics seriously, to respect and value its workers, to have an environmental commitment as well as high food standards – well, that is pretty impressive to me. Next time you eat an M&M you’ll remember this Mars story – its’ a good one… just about as good as the little yellow M&Ms I’m chewing right now!
Thanks for being with me. I’m Tadia Rice. For more inspiring 10 -minute mentor topics and products visit tadiarice.com on the web.
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Edgy Conversations Author Dan Waldschmidt About Dan Waldschmidt Since birth Dan Waldschmidt has been refusing to accept business as usual. Sure, he had a lawn mowing business at 12, but he turned his into a moneymaking machine (though he opted not to tell his mom about his increased profits). He ran track like plenty of other kids, but he pushed himself to break his high school’s mile record. He got the usual entry-level job right out of college, but then he changed the sales process, earned millions of dollars for the company, and became CEO by the time he was 25. These days, Dan is a business strategist. A popular speaker. And an ultra-runner. Dan and his team help companies all over the world arrive at business-changing breakthrough ideas by moving past outdated conventional wisdom, social peer pressure, and the selfish behaviors that stop them from being high performers. The Wall Street Journal calls his blog, Edgy Conversations, one of the Top 7 sales blogs anywhere on the internet. He’s been profiled in Business Week, INC Magazine, Business Insider, and on dozens of radio programs. Hundreds of his articles on unconventional business strategy have been published. If you want to catch up with Dan, you’ll probably need to lace up some running shoes and hit the road. He’s the crazy dude running against traffic. In the meanwhile, read his blog, send him an email, ask him for help. Whatever you do, don’t just do nothing.
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danwaldschmidt.com “ BE VULNERABLE. BE FEARLESS. BLEED. FIGHT. LEAD. —DAN WALDSCHMIDT
THERE ARE NO BUSINESS PROBLEMS, MANAGEMENT PROBLEMS, LEADERSHIP PROBLEMS, OR PROFIT PROBLEMS.THERE ARE ONLY PEOPLE PROBLEMS. —DAN WALDSCHMIDT
SUCCESS IS A BATTLE. THERE IS NO MIDDLE GROUND WHEN CONQUERING THE HILL. YOU CAN EITHER STAY IN THE FOXHOLE OR FIGHT TO THE FINISH. TURNING BACK JUST GETS YOU SHOT IN THE BACK – AND NO ONE WANTS TO FINISH AS A COWARD. —DAN WALDSCHMIDT
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Life is Not Always Easy But I Believe, We Are in Charge of Our Destiny! By Robbie Motter
My passion today is about helping women soar to greatness, being their cheerleader to let them know that NOTHING is impossible and that they are in charge of their destiny.
even though in later life I did try and find him always reaching a dead end street as my mother never told me about him, I learned his name from
I learned at an early age that it’s not about your PAST but what one does to move forward in life. My life started in Hawaii where I was born, and during my life I lived very little with my mother, and never knew my father, .
stars listen to the music on the radio, I remember there was a beautiful fountain that would spray water and I would look at that as well. I told myself, that someday I would grow up and live happily ever after. But not all fairytales come true
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I grew up in Foster Homes and Children’s Homes in various parts of the country, and I remember the last Children’s Home I lived in I would sit on the porch, look at the an Aunt .
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and are perfect. I was on my own at age 15 and lied about my age so I could get a job and each job I took I would go in early to learn all I could so that the next job would be better and better. That first job was in San Francisco. I eventually went back to Hawaii, and at age 21 was working at the Hawaiian Village Hotel as their first Director of Personnel. It was called Personnel back in the those days. I learned from many masters in those days, one of them was the great Henry J.
In Hawaii I married and moved to the states, but after 10 years of marriage I found myself divorced and the single mom of two children 8 and 4. I was still working and still learning Kaiser who owned the Hotel.
and each new job brought me more knowledge and more responsibility. During those times I was living in Bellevue, Nebraska and working in Omaha and then in Virginia where I worked in Washington, DC. I stayed single for awhile and then met my second husband; we lived in the Virginia area and then moved to Houston, where we separated. While in Houston working for a wonderful company which later was liquidated by the State of New York I found myself with a job offer to join the State of New York Liquidation Bureau in New York City, and took the opportunity and my children and I by then I had another daughter who was 4 when my husband and I separated and we moved to New Jersey. I drove to New York everyday for five Subscription link www.female-exec.com/s.html
years to do my job as the Director of Administrative Service for the State Insurance department, Liquidation Bureau a job I held for five years before moving to Washington, DC and taking a bigger job with an even larger staff. During my second marriage I helped my husband also build a thriving business, and during our marriage we had all the finer things that money could buy, but he was a womanizer so I felt that I did not want to compromise my values or my family values, so I left. I also felt that he would honor his commitments to us to support the children and I when the no fault divorce was granted, but he did not and there I was again with just what money I could earn to support myself and my three children. But I believe that what the mind perceives it can achieve.
Life as a single mom was not easy and many times during those times I had to work three jobs to support my family. I also learned then that there was no such thing as women helping women as mentors and I vowed then that what ever I learned I would spend the rest of my life sharing with other women, and I have been able to stick to that promise for over 25 years now and I will continue that mission until I take my last breath.
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and moved to CA. Needless to say she was not happy about that, but we did that and moved to Northern CA where I continued to do my marketing consulting and added public relations to the work I was doing. Also found time to be part of the Optimist Organization and became a distinguished Lt Governor for the organization. In New Jersey I helped to start a battered wives shelter known as the Greystone manor as back in the 70’s there were very few safe houses. In 1985 I decided I just did not want to work for the Government anymore as my job was too stressful and I was going home with pains in my chest and stressed out and I knew if I continued that I would probably be dead and what good would that be for my children if I was dead. At that time I was receiving NO support money from either ex-husband so it was totally up to me. In my career over the years I had learned a lot and had moved up to Executive level. In those positions I was always selling new ideas and strategies so felt that perhaps I could take my marketing skills to help other small businesses. So I left the government, I remember even in the beginning my children were not that supportive as they were use to me going to work everyday and several times said to me “Mom get a regular job”. But I never gave up and the clients came and we were able to live even better than we had lived in the past. During that time my mother who I really had never lived much with became ill as she had a major stroke and I felt it was important to come and be near her. At that time my youngest daughter was ready to start High School in VA in the fall and we packed up Page 106 E The Magazine for Today’s Female Executive
In about two years my mother and step father moved to Southern CA, but I promised my daughter we would stay until she graduated and started college and I did that. Then I moved to Southern CA to be nearer to my mother who was in a wheelchair and who continued to have slight
. My children never could understand why I would give up everything to be near and help to care for my mother since she really had never been a mother to me, but I told them she is still my mother and I was her only child and that if I did not honor her as my mother I would be no different than her who never honored me as her daughter. I do believe though strokes
as she went through the sickness that we did form a small bond and I never regretted being there for her, so when she died I was at peace knowing that I had been the best daughter that I could possibly be, even though she had not been the best mother.. Subscription link www.female-exec.com/s.html
One thing that sort of hurt me was that a few years ago my father gave me all the photo albums, there were about 8 of them and they dated back to 1936 the year I was born and there was not one photo of me in any of the albums so I have no photos of me as a child, it was as if my childhood never existed. I am blessed as a Single MOM I was there for my children first and they all have done great and are very successful in their own worlds. I am a grandmother to four and I have three children that I am totally proud of, who each day makes me even prouder. I remember the day my youngest daughter called me and said “Mother I just was nominated President of the Company. YOU always told me I could be President”. This company is a very large LA Company and she was selected by the Executive Team all men to head the company, I was so proud as I am when the others call me and share their accomplishments as well. Being a single mom for any of us is not an easy task and my ex husbands never took time to have the children spend time with them, so it was me all the time during their years of growing up that had to be there for them. A task I loved and will always cherish. Along the way in my own work I have been able to help so many women, teaching them that its their Subscription link www.female-exec.com/s.html
destiny to be the best they can be, and to go for their dream and that nothing is impossible, and as they achieve success my heart overflows with joy knowing that I could be there for them. Life is about SHOWING UP as to me SHOWING Up is like a treasure map, you never know what Treasure you will find, and I certainly have been blessed with so many treasures in my life. I have met and still communicate with people I met over 50 years ago and I love hearing about their lives and their families and many have told me that knowing me changed their lives, that is a greater gift to me than all the monies in the world. There was a point in my life about 25 years ago that I was about Power, Position and Money and I worked very hard and was earning great money which also helped my children have all that I could give them. But one day I was driving home on a road after doing some research at a library for a talk I was going to give and a Drunk Driver was coming right at my car door, and I remember grabbing the wheel and saying to myself “I
can’t die today I
have not had time for Fun in my life”. It was like a miracle as instead of hitting my car door he hit my bumper and spun the car around 7 times and I was able to get out E The Magazine for Today’s Female Executive Page 107
of the car and then I was worried about him, but he was so drunk that he was totally okay, the next day I could not move and for over a year it was difficult to walk but again we are in charge of our destiny and I knew I had lots of work to still do and so many people to help that it was not about me and I had to get better and I did. From then on the money did not matter, making a difference in someone’s life was more important to me, and also Page 108 E The Magazine for Today’s Female Executive
I started adding Fun to my life as well. 18 years ago I
was asked to be the NAFE Western & Mid Atlantic Regional Coordinator for NAFE a job which was to be a one year assignment and I am still doing it. NAFE is the largest global women’s network and so I am blessed as I get to interact with so many wonderful women. Subscription link www.female-exec.com/s.html
the country, and that has allowed me to reach out and share my message with even more women. I did not know until last year that my birthday March 8, always fell on International Women’s Day, but now I know why I always felt like I was an International Woman., this year on March 8 I will be 79 years old.
Over the years I have received many many awards like Office Depot’s Business Women of the Year, SBA’s Business Women’s Advocate, YWCA Women of Distinction, Rotary Club of Menifee “Service Above Self” award, plus many awards from Senators, assembly individuals, the President of the United States Call To Service Award and so many more. Life is not about wining awards but it is nice to be recognized for the work one does that touches lives and makes a difference.
I also my own NAFE Affiliate networks in Southern CA and I have such incredible women that SHOW UP each month who are such beautiful heart women. During this same time I met a fantastic women who has become like a sister to me, her name is June Davidson and she runs American Seminar Leaders. www.asla.com She certified and trained me to be a Speaker/Seminar Leader and Coach and I was then able to add that to what I was doing as a Marketing/ PR Consultant and have been able to speak all over Subscription link www.female-exec.com/s.html
My plan and passion will be to continue to touch lives and to reach out and to be a mentor to women of all ages, my Nave global members, ethnic groups, no matter where they are in their lives as their cheerleader and since I am also know as the Connector, taking time to connect them with the people they need to meet to help them soar to greatness. For more information go to www.rmotter.com or call me at 951-255-9200 and let me know how I can help YOU soar to greatness! E The Magazine for Today’s Female Executive Page 109
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Join NAFE at any of these Southern California Networks Nafe is the largest global network for women with thousands of members. They recently celebrated their 42nd anniversary, headquartered in New York they have many affiliate networks across the country. Would a group of women sharing their dreams…supporting, encouraging and mentoring you, be beneficial at this time of your life. Nafe offers great benefits to members, and the annual membership is only $39.00 go to www.nafe.com and check out all the wonderful benefits and information on Southern CA networks at www.wrnafe.com Meeting fees are $10.00 for Nafe Members and $15.00 for guests. As the Western & Mid Atlantic Regional Coordinator I invite YOU to join us at one of our monthly NAFE meetings, we also have several new networks soon to start, so get on the list so you can be invited to the kickoff meetings. It’s made up of entrepreneurs, small business owners, corporate executives and women working for companies or even women starting a business. Come and join us at one of these monthly Nafe affiliate meetings: Please contact the Director of the network below. Any Nafe questions you may contact me Robbie Motter Nafe Western & Mid Atlantic Regional Coordinator at 951-255-9200 or email rmotter@aol.com. Also another opportunity is to sign up on the network you are interested in joining meetup page, this gives you added exposure Nafe also has a Facebook, Linkedin and Twitter page and the Western Region Nafe also has a facebook page so those locations are also added benefits for our Global Nafe members. As a member you will join one of the networks but you may attend any of the network meetings each month as they all offer great networking opportunities. Carlsbad Nafe Affiliate Network is on hiatus. Contact Robbie Motter Nafe Western & Mid Atlantic Regional Coordinator 951-255-9200 or rmotter@aol.com to be on the list to be invited to the new meeting we are looking to relocate this network to a North Corridor San Diego location. Coastal Nafe Network Meets 3rd Thursday at 11:30 am at Marie Callender's 12489 Seal Beach Blvd Seal Beach, Ca , Director Bobbi Tomsovic 714-492-9262 email btomsovic@yahoo.com Corona/Eastvale/.Norco/Chino Hills/Riverside Nafe Network Meets 1 st Monday at 6:30 pm at Marie Callender’s 160 E Rincon Street, Corona, Ca, Director Grace Jeon 626-487-7181 email gracewithclass@gmail.com Corona Meetup page is http://tinyurl.com/l55gkbk Irvine/Costa Mesa Nafe Affiliate Network Meets 4th Tuesday, 6:00 pm Call for new Meeting Location and date network will again start up, contact Rael Hall, Director at 949=284-6996, email rael@innerwisdomsolutions.com, Irvine/.Costa Mesa meetup page is http://tinyurl.com/nw7b658 https://www.facebook.com/pages/IrvineCosta-Mesa-NAFE/1423017751287137?ref=hl
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Los Angeles Nafe Affiliate Network Meets 2nd Tuesday, 6:00 pm at Rush Street Restaurant, 9546 West Washington Boulevard, Culver City, Calif 90232(310) 837-9546 Director, Althea Ledford, 310-990-9496, email allyledo@aol.com Menifee Nafe Network, Lunch meets the 2nd Wed 11:30 am, Boston Billie’s Restaurant 26850 Cherry Hills Blvd, Sun City, Ca. Contact Robbie Motter, NAFE Western Regional Coordinator & Director of this network 951-2559200 or email rmotter@aol.com Menifee/.Murrieta Meetup page http:// tinyurl.com/cjbvurl Menifee Nafe Network Dinner meets the 4th Thursday of the month at 5:30 pm at Boston Billie’s Restaurant 26850 Cherry Hills Blvd, Sun City, CA. Contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator & Director of this network 951-255-9200 or email rmotter@aol.com Menifee/Murrieta Meetup page http://tinyurl.com/cjbvurl Murrieta Nafe Network meets the 4th Thursday of each month at 12:00 noon at R J’s Sizzling Steak House 41401 Kalima Street, Murrieta, CA Contact Robbie Motter, Director 951-255-9200 or email rmotter@aol.com Menifee/.Murrieta Meetup page http://tinyurl.com/cjbvurl North Orange County Nafe Network meets the 2nd Monday 11:30am at Marie Callender's 5711 East La Palma Ave Anaheim Hills. Ca 92807. Off the 91 Freeway at Imperial and LaPalma Contact Sheila A Caruso, Director 949-330-0927 email sheilaacaruso@gmail.com NOC meetup page is http://tinyurl.com/d6rcdzu Palm Springs, Coming soon, contact Robbie Motter 951-255-9200 or email rmotter@aol.com to get your name on the list to be invited to the new network Rancho Cucamonga Nafe Affiliate Network meets the 3rd Thursday of each month at Carrows Restaurant 11669 Foothill Blvd Rancho Cucamonga CA 91730. Cross St: Carrows is Between Mayten and Masi Dr. Banquet Room on left of greeter/cash register area. contact Luz Garcia Pennock, Director 909-463-8480 luz@happilyworking.com Riverside Nafe Coming in the new year Joan Wakeland Director 909-7217648 or email joanewakeland@gmail.com South Orange County Nafe Affiliate network meets the 1st Thursday 6:30 pm at Sarducci’s 26701 Verdugo, San Juan Capistrano, CA Contact Mikki StGermain, Director 949-429-3438 or St.Germain.Mikki@gmail.com Ventura County Nafe Affilate Network, meets 3rd Wednesday 12:00 noon at Mimi’s Café, 400 N Moorpark Road Thousand Oaks, Ca 91320, Contact Director Sheryl Tash 805-794-4005 or email sheryldtash@gmail.com We are always looking for more individuals to step to the plate to start additional Nafe networks in the Southern CA area, contact Robbie Motter, Nafe Western & Mid Atlantic Regional Coordinator, rmotter@aol.com or 951-255-9200 Subscription link www.female-exec.com/s.html
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