Michael Glotz-Richter: Mobility Management in companies

Mobility Management in companies reasons, benefits and challenges

Michael Glotz-Richter (City of Bremen)

Common problems For employees: • • • •

Congestion / time planning Fuel is becoming more expensive Parking is expensive Health problems / overweight

Saturation Point Common problems

Oil price will increase Development of the oil price 1960 - 2012

108 US $ /barrel Brent 24 Sept 2013

Fuel costs will increase Development of costs of living and of fuel (Germany) cost of diesel

cost of petrol

cost of living

Parking space costs‌

…and could be used differently

• Sick days due to health problems / overweight etc. (lack of physical movement) Source: Report of the Dietary Guidelines Advisory Committee on the Dietary Guidelines for Americans, 2000. Infographic: FDA/Renée Gordon

Staff / sick days

Common problems For employers: • • • •

Cost of fleet management Congestion / time planning Providing parking space is expensive Sick days due to health problems / overweight etc.

Objectives • Shift from (single) car travel to more environmentally friendly modes • Reducing costs for employers and employees • Reducing hassle of travel…

Benefits of mobility management • • • • •

Reduces environmental impacts Reduces congestion Less parking space required Better health Cost reduction in fleet management

Areas of action • Business trips

Journey to work

• Fleet management • Promoting public transport, train, etc.

• Integrating CarSharing etc.

• Promoting cycling • …..

• Parking management • Promoting public transport (job ticket) • Carpooling • Promoting cycling • Guaranteed ride home • ….

Business Trips Providing company cars?

Hidden costs: • Parking space • Vehicle management (staff costs) • Cleaning, maintenance etc.  analyse your fleet (demand / fleet size)

Analysis of your fleet

vehicles

Analysis of your fleet

Example: Fleetris / Source: EcoLibro

Analysis of your fleet

vehicles

Visualising peak demands

Example: Fleetris / Source: EcoLibro

Analysis of your fleet

vehicles

peak demands to be met in other ways

Reducing your fleet – reducing parking demand – reducing costs Example: Fleetris / Source: EcoLibro

measures • Electronic fleet management (reservation system, electronic access) • Reduce your fleet to the optimal point • Integrate Car-Sharing, car rental, taxi, bicycles / pedelecs …

• Cooperate with your neighbours (carpool platforms, Car-Sharing station)

measures • Improve environmental performance of your fleet

• Driver training (fuel consumption and safety)

Bremen example

Car-Sharing • More flexibility • Peak demands covered at low costs • Easy administration (transparent invoicing, full-cost principle,..)

Bremen Car-Sharing

Bicycles in your fleet • Bicycle with good image for your company

Bicycles in your fleet

Award: bike-friendly employer

2012: ArcelorMittal Bremen (steel plant)

„Job-Ticket“

Employer provides public transport season tickets at reduced fees

Train tickets „BahnCard“ – reduced fares for train tickets (business and private trips by train)

Optimise travel

• Find best option (travel costs, time, hassle, environmental impacts, …)

• Information about „alternatives“ • Incentives for „alternatives“

Sample travel costs

bicycle Bicycle parking – and company bikes

Car-Sharing

Car-Sharing – electronic access to Car-Sharing cars

Example Bremen municipality • Fleet reduction (reduced parking costs) • Electronic reservation system of Car-Sharing operator used • CNG cars • Bicycle fleet (branded) • No free (car-) parking for employees • Provision of cycle parking • Participation in cycle-to-work campaign • „Job tickets“ (reduced PT costs) • Business trips preferred by rail (reduced fares)

practitioners

Results • Cost reduction in fleet management • Provision of parking very reduced • EMAS (Environmental Management System) • High share of employees cycling or using public transport to work • Healthier employees (reduction in sick days)

Infineon and Quimoda, Dresden (6,200 employees)

car (driver) car (passenger) walking cycling Public transport

- Reduction car use from 68  55 % (~ - 800 parking spots) - Reduction 12 mio car km (= 2,500 tons p.a.)

- Travel cost reduction 325 € / employee p.a.

Source: Stadt Dresden http://www.dresden.de/media/pdf/mobilitaet/MoMa_Dresden_Vortrag_in_Leipzig.pdf

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