SPONSOR + BRANDDONORGUIDELINES
TABLE OF CONTENTS 01 HOW TO USE THIS MANUAL ? SPONSOR GUIDELINES DONOR GUIDELINES Exterior Naming Rights Humana Outdoor Track Outdoor Banners Norton ExteriorHealthcareNaming Rights TreeJHFETicketingPlaques0302 Brand IdentityStandards Interior Naming Rights HumanaHumanaConcessionsHubInterior Wall WallInterior Naming Rights Team SeatDonorOneColumnList
WELCOME PROSPECT
Intro Sponsor + Donor Brand Guidelines Manual is a compilation of guidelines that spells out the elements of a brand’s identity and a design system, such as logo, color palette, typography, imagery, and more. The role of a manual is to serve as a reference for sponsors, donors and content creators alike to represent the Louisville Urban League Sports + Learning Campus brand in the design assets and content they create. The overall goal of the manual is uniform: to ensure brand consistency and clarify what they stand for. HOW TO USE THIS MANUAL ?
FUTURE
01
MANUAL
WHAT DOES IT PROVIDE YOUR SPONSPORS OR DONORS WITH?
Intro HOW TO USE
WHY IS THIS MANUAL BENEFICAL?
The state-of-the-art Louisville Urban League Sports and Learning Campus is an essential element in the changing landscape of Louisville’s West End. This innovative development will make a lasting community, economic, educational, and health, and well-being impact for generations to come. By updating this document LULSLC will not only document their organization‘s history but tell it‘s story. THIS ?
This living document is a framework that will create and maintain brand consitency throughout your space by providing the Sponsor and Donor perameters needed for each application now and in the future. Nothing will be left to chance, the manual will illustrate the parameters on how, where and when sponsorship and donor recognition can occur.
By creating a recognition strategy to easily communicate the expectation on how the individual or organization can design their part within the space. By clearly allocating how their brand should work within the LUL brand the recognition perameters will be defined so that the datum lines, tone and style guides remains consistent throughout the space.
HOW DOES IT FIT WITHIN THE COMMUNITY?
BRAND01 STANDARDS
our
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These guidelines reflect Louisville Urban League‘s commitment to quality, consistency and style. The Louisville Urban League‘s brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of is responsible for protecting the company’s interests by
BRAND STANDARDS Title to ScaleFont : Font name Size : Size detail Subheadline over here nihiliti ommodia cone sim et ullenis ni nonseque eaque Font : Font name Size : Size detail Paragraph content landelignis mollitem quibusc iamus, conet essitasitam, sereser eproris iumquunt quam est dolorem olorepudic tet eseque conem quae voluptat dolupta metusam atemodic te nienissi arum qui comnihil eumqui omnimi, venia dolum et estisciam voloria sperenim non dolut rectaquis qui con ea voloremquis ipicia qui doluptae rae volupta nitis exero il molorero explab ilitiam accaectur sequam renda sanda at quis est mostotae pelicipsunt aliqui ulluptisque nes ipsamusae. Edicillenda cus Font : Font name Size : Size detail Pa voluptium adi imi, quossim fugia consed most, tecaes quiat
These guidelines describe the visual and verbal elements that represent Louisville Urban League‘s identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who are is essential to presenting a strong, unified image of brand.
This template is meant to be general guidelines for a simplified sponsorship package. It assumes you know what your assets are worth and that you know a few things about your event attendees or other target demographic. The hybrid approach gives you the flexibility to negotiate packages without forcing people to take a booth or a speaking opportunity when all they really want are product placement opportunities.
BRAND STANDARDS
ARIAL REGULAR / VINYL 10 pt Type / 14 pt Leading TIER II CLIMBING WALL ARIAL REGULAR / VINYL TIER I SatinARIALSPONSORBLACK/3DLETTERING| Typography + Text Hierarchy Typographic hierarchy is another form of visual hierarchy, a sub hierarchy in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements.
DONOR02 GUIDELINES
CONCESSIONSLOCATION 5'-2 1/8" 30'-5" 2'-10"5'-4"11'-0" 1 NOTE: “POWERED BY” AND SPONSOR LOGO TO BE BRUSHED STAINLESS STEEL METAL, ADHESIVE MOUNT. ONLY SHOWN IN BRAND COLORS DUE TO LACK OF VECTOR LOGO. 21 LUL BRAND SPONSORLOGOBLACK MATTE THREE DIMENSIONAL 6” LETTERS, ADHESIVE MOUNT THE LOGOT YPE Scale of logo varies per in sponsorship donation. Th e sponsorship logos are three dimensional lettering in brushed stainless steel metal adhesive mounted o of the drywall. CONCESSIONS A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j kl m n o p q r s t u v wx y z GOTHAM BOLD 0 1 2 3 4 5 6 7 8 9 0GOTHAM Figures ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ æ œ @ Δ º ª © ƒ ∂ ‚ å ¥ ≈ ç GOTHAM Special Characters FILE FORMAT: Please provide LUL with an .ai/.eps or vector file of your logo along with brand Thecolors.LogoS will be saved and used in di erent file formats to use it in di erent types of medias like web or MONITOR MONITOR MONITOR MONITOR 2
SPONSOR03 GUIDELINES
DONOR COLUMN
JEWISH HERITAGE FUND OF EXCELLENCE THE LOGOT YPE Th e sponsorship logos are three dimensional lettering in brushed stainless steel metal adhesive mounted o of the drywall. Scale and placement of words to be determined by client and installer. LUL BRAND UPPER + LOWER CASE | GOTHAM BOLD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j kl m n o p q r s t u v wx y z GOTHAM BOLD 0 1 2 3 4 5 6 7 8 9 0GOTHAM Figures ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ æ œ @ Δ º ª © ƒ ∂ ‚ å ¥ ≈ ç GOTHAM Special Characters FILE FORMAT: Please provide LUL with an .ai/.eps or vector file of your logo along with brand Thecolors.Logos will be saved and used in di erent file formats to use it in di erent types of medias like web or print. 1 3 LUL BRAND LOWER CASE | GOTHAM LIGHT 1 2 VINYLAPPLIQUEWINDOW VINYL datum line to be set at 60” from A.F.F 2 60" c 3 dimensional white vinyl band with letters removed. Applied to glass of climbing wall. Jewish Heritage Fund for Excellence and the Jewish Community Celebrating our shared pursuit of justice Jewish Heritage Fund for Excellence and the Jewish Community Celebrating our shared pursuit of justice Exact Datum line and band dimension to be determined by manufacturer/ client on site.
IN MEMORIAM TREE PLAQUE PLAQUE COPY: In Memory of Barry Bingham, Jr. (1933 2006) Lover of trees and justice Tree Type: 3” Exclamation London Plane Tree (Unless noted otherwise) Plaque Size: 5”d x 7”w Metal: Aluminum Text: Precision Engraved Font: Gotham Bold per LUL brand guidelines Post: Remembrance plaques for trees are mounted to stakes and 24” H from the ground. Machine screws through 5/16” thick black anodized stakes into back of plaque. 1 LUL BRAND
SEAT SECTION LABELING - PLAQUES