Valley to attract and retain employers in optimal business sector selections, which were chosen based upon the specific characteristics of the economy and assets of the Lehigh Valley economy. The four high-value targeted sectors that were identified include life sciences & pharmaceutical, professional & creative services, advanced manufacturing & high-value production, and food and beverage products. We've already begun this work to establish a new targeted marketing campaign and a dedicated website specifically focused on the life sciences sector. This campaign will highlight, among other things, the region's unique qualities that make it an attractive place for this sector, as well as existing life sciences companies that have thrived here. LVEDC will pursue targeted market campaigns aimed at specific audiences of influencers and asset managers with specific asset information on each targeted sector. We will also continue relationship building with site selectors, location advisors, and industrial and commercial real estate brokers. Additionally, LVEDC will continue its talent supply development efforts, using our partnership between the employers and the education, training, and workforce
community to understand the region's skills gaps and workforce needs and to help to match supply and demand. It is also crucially important to know thyself, and to that end, LVEDC will continue to provide research and data to increase understanding of the Lehigh Valley economy and its competitive position while staying ahead of new developments and economic and social change driving economic opportunities and challenges. Our goal at LVEDC is to ensure that Lehigh Valley employers have a location to prosper and that every resident here who wants to work has an opportunity for suitable employment that meets their skills and education level. It’s difficult to always meet that goal. That’s why it’s necessary to keep working, planning, and preparing as a region to be the best that we can be for the companies, people, and institutions that reside here and those who visit here – those we like to call our future residents and employers.
