3 Must Haves To Maximize Your Advertising & Marketing Campaigns ERIN DIMITRIOU SMITH, OWNER OF TRIOU MARKETING, LLC For many businesses, establishing an advertising and marketing strategy can be an overwhelming task. If this isn’t your area of expertise, it can feel like you’re working through a maze with a blindfold on. Developing the best roadmap to deliver results and maximize your resources is a critical piece of growing your business immediately and in the long-term, so let’s talk about three must haves that can have a significant impact on the success of a business’ advertising and marketing campaigns.
#1 Communicating something interesting. Even the most well thought out and well-funded advertising and marketing campaigns won’t deliver topnotch results if the messaging is off. Great messaging is essentially storytelling, a combination of describing your innovative and differentiated product and forming an emotional connection with the consumer. If a strategy is weak in either of these components, you may not receive the desired results. 46
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If we are honest, sometimes we have unique products that people just don’t know they need! So, the message we want to communicate with a potential customer is essential – to raise awareness of amazing products and services that fulfill a need and enhance the success of a business. Therefore, the key to communicating something interesting is to pay attention to how you’re crafting the message and focus on connecting with your audience. This applies to every advertising and marketing plan you deploy. Carefully identify the “pain points” of your target audience, tell them the “why” – why they need this new product - and how it can offer solutions to these pain points. Do they want convenience, luxury, security, or something entirely different? Addressing pain points for consumers will immediately grab your target customers’ attention.
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