2024 Sponsorship Guide
Table of Contents About the Alliance Collaborate with Us.........................................................................................................................................................................3 Member List.......................................................................................................................................................................................4 Member Map...................................................................................................................................................................................6 Member Demographics..................................................................................................................................................................7 Audience..........................................................................................................................................................................................8
Support the Alliance 2023 Member Meetings and Insider Events Calendar.................................................................................................................9 Investment Summary.....................................................................................................................................................................10 Preferred Business Sponsor............................................................................................................................................................11 Insider Subscription........................................................................................................................................................................13 Meeting Sponsor............................................................................................................................................................................15 Leadership Forums.........................................................................................................................................................................16 Value Visits.......................................................................................................................................................................................17 Fly-Ins...............................................................................................................................................................................................19 Spotlight Webinar...........................................................................................................................................................................20 Benefit Summary............................................................................................................................................................................21
Managing Your Account Your Company Dashboard...........................................................................................................................................................23 Shortcuts to Valuable Sponsor Resources...................................................................................................................................24 Specifications/FAQs.......................................................................................................................................................................25
Contact us Alliance Business Development Team.........................................................................................................................................26
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
About the Alliance
Collaborate with Us We are health plans, hospitals and physicians working together. A message from Joe W. Lastinger, Alliance President Since its inception almost three decades ago, the Health Plan Alliance has fostered a collegial and collaborative environment for its member health plans and our business sponsors. Today, the HPA continues to deliver on its commitment to bring together health plans with similar values and to aid them in improving their individual and collective operational, clinical, and financial outcomes all with an eye towards enhancing the member experience. The Alliance is owned by 26-health plans and supports 48 across the United States. Through the Alliance, provider-sponsored and independent health plans collaborate as one united entity, and each organization shares strategic expertise, operational efficiencies, and innovation with their fellow colleagues across the organization. Collectively, we are driving performance improvement, delivering exceptional service, transforming care, and championing health and wellbeing in our local markets with the power of a nationwide entity. On behalf of our 48-member health plans, I extend our sincere appreciation for your commitment to the success of our members and the Alliance. Thank you, as well, for your interest in supporting us and our member-focused educational programming. Your investment in the HPA helps our members to achieve their goals and to positively impact the lives in the communities they serve across the country.
Our mission Bring together health plans with similar values in collaborative ways to improve their performance and succeed in their markets.
Our vision Inspire and support health plans to deliver exceptional service, drive transformational care, and champion health and wellbeing.
26
members are shareholders
3
25+
years of collaboration
Sponsorship Guide - September 2023
49
members across the U.S.
5,000+ professionals in our network
© 2023 Health Plan Alliance. All rights reserved.
About the Alliance
Member List
4
Company Name
City
State
Member Level
Alliant Health Plans
Dalton
Georgia
Shareholder
Aspire Health Plan
Monterey
California
Partner
Avera Health Plans
Sioux Falls
South Dakota
Shareholder
AvMed
Miami
Florida
Shareholder
Baylor Scott & White Health Plan
Temple
Texas
Shareholder
Capital District Physicians' Health Plan (CDPHP)
Albany
New York
Shareholder
Care N' Care Insurance Company, Inc.
Fort Worth
Texas
Partner
CCHP
San Francisco
California
Partner
Community Behavioral Health
Philadelphia
Pennsylvania
Partner
Community Health Options
Lewiston
Maine
Shareholder
Community Health Plan of Washington
Seattle
Washington
Shareholder
CommunityCare
Tulsa
Oklahoma
Shareholder
Cox HealthPlans
Springfield
Missouri
Partner
Denver Health Medical Plan
Denver
Colorado
Partner
FirstCarolinaCare Insurance Company
Pinehurst
North Carolina
Partner
Geisinger Health Plan
Danville
Pennsylvania
Shareholder
Health Alliance Medical Plans
Champaign
Illinois
Shareholder
Health Alliance Plan (HAP)
Detroit
Michigan
Shareholder
Health First Health Plans
Rockledge
Florida
Shareholder
Health New England
Springfield
Massachusetts
Shareholder
HealthTeam Advantage
Greensboro
North Carolina
Partner
IU Health Plans
Indianapolis
Indiana
Partner
Jefferson Health Plans
Philadelphia
Pennsylvania
Partner
Johns Hopkins HealthCare
Hanover
Maryland
Partner
Mary Washington Health Plan
Fredericksburg
Virginia
Partner
Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
About the Alliance
Member List (continued)
5
Company Name
City
State
Member Level
Medical Associates Health Plans
Dubuque
Iowa
Partner
MediGold
Columbus
Ohio
Partner
MetroPlusHealth
New York
New York
Partner
Neighborhood Health Plan of Rhode Island
Smithfield
Rhode Island
Partner
Network Health
Menasha
Wisconsin
Shareholder
Ochsner Health Plan
New Orleans
Louisiana
Partner
Paramount Health Care
Maumee
Ohio
Shareholder
Parkland
Dallas
Texas
Partner
Physicians Health Plan
Lansing
Michigan
Partner
Piedmont Community Health Plan
Lynchburg
Virginia
Partner
Presbyterian Health Plan
Albuquerque
New Mexico
Shareholder
Prominence Health Plan
Reno
Nevada
Shareholder
Providence Health Plans
Beaverton
Oregon
Shareholder
Quartz Health Solutions
Sauk City
Wisconsin
Shareholder
Samaritan Health Plans
Corvallis
Oregon
Shareholder
Santa Clara Family Health Plan
San Jose
California
Partner
SelectHealth
Murray
Utah
Shareholder
Sentara Health Plans (Optima)
Virginia Beach
Virginia
Shareholder
Sharp Health Plan
San Diego
California
Shareholder
SummaCare
Akron
Ohio
Shareholder
Texas Children's Health Plan
Bellaire
Texas
Partner
Valley Health Plan
San Jose
California
Partner
Vizient Inc.
Irving
Texas
Shareholder
Western Health Advantage
Sacramento
California
Shareholder
Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
About the Alliance
Member Map
49 $
M
6
35 + 35
+
28
members in +
offer a Commercial Plan
offer a Medicare Advantage Plan
Sponsorship Guide - September 2023
states
20 + 25 +
offer a Medicaid Plan
are accredited by NCQA and 5 are accredited by other organizations
© 2023 Health Plan Alliance. All rights reserved.
About the Alliance
Member Demographics Plan ownership
Plans' covered lives
66% are owned by a single owner-IDS or provider entity
60% have more than 100,000 lives
1 8 10
2 3
12
Single owner-IDS
500K+
Independent
250 – 500K
Government Owned
100 – 250K
Multiple Owners
50 – 100K
Cooperative
9
< 50K
31
7
11
Number of plans in each product line 74% serve more than one line of business
40
Values
30
Medicare and Commercial and Medicaid = 16 Medicare and Commercial = 14 Commercial Only = 6
20
Medicaid and Commercial = 2 Medicare Only = 4 Medicaid Only = 2
10 0
7
Medicaid and Medicare = 2
Medicare
Commercial
Sponsorship Guide - September 2023
Medicaid
© 2023 Health Plan Alliance. All rights reserved.
About the Alliance
Audience Role
Areas of Interest Interest
Admin Asst/EA
3%
Administrative
622
Director
13%
Compliance Management
1277
Senior leader
15%
Customer Service
1049
Supervisor/Manager
20%
Decision Support/Informatics
1069
Team member
37%
Diversity Equity and Inclusion
479
Unknown
11%
Financial Management
783
Fraud and Abuse
930
Human Resources
562
Information Technology
952
Legal
587
Medical Management/Health Services
1298
Member Experience
1485
Pharmacy Management
729
Product Development
1031
Quality Management
1526
Risk Adjustment
1131
Risk Management
1048
Sales and Marketing
950
Strategic Planning
1715
Vendor Management
827
Risk Adjustment Coding
859
Risk Adjustment Strategy
1095
Risk management
977
Sales and Marketing
907
Strategic planning
1924
Vendor management
766
Primary Area of Responsibility/Department Responsibility
8
Audience
Audience
Customer Experience
678
Finance & Accounting
358
Human Resources
95
IT & Data Analytics
381
Medical Management & Population Health
1151
Other
602
Provider Engagement & Operations
233
Risk Management, Legal & Compliance
658
Sales, Marketing & Product Development
761
Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
2024 Member Meetings and Insider Events Calendar The following is a draft calendar of 2024 Alliance member meetings. Don’t miss the exclusive programming just for Alliance Insider Subscribers. Each quarter the Alliance executive leadership hosts intimate and information-packed gatherings for our Insider community to share strategic insights that will powerfully inform your approach to the regional and provider-sponsored health plan market. Learn about Alliance members’ top operational areas of focus, most pressing challenges, and mission-critical strategic goals. Visit the Insider Subscription pages to learn more about these unique market insight opportunities.
Insider Town Hall January Virtual
Insider Town Hall August Virtual
Leadership Forum - Spring Mar 25-27 Ft Worth, TX
Value Visit - Clinical Excellence/ Member Experience September 16-18
Value Visit - Sales, Marketing & Strategy May 6-8 Phoenix, AZ
Leadership Forum - Fall October 21-23
Insider Town Hall June Virtual
Other things in the works • Topic-driven, workshop style Fly-Ins • Intimate executive retreats for connection and idea sharing We will notify you and your team when Fly-In and executive retreats are confirmed.
Insider Town Hall November Virtual
The Health Plan Alliance is an invaluable resource to a provider sponsored health plan such as CCHP. Unlike any other industry group, where you just pay your dues to get in; HPA’s selective membership criteria really fosters a different type of engagement. Likeminded health plans are free to collaborate/commiserate, and create strategies to help their own organizations remain competitive in and increasingly complicated environment. Just the focused workgroups on vetting out of potential vendor partners alone pays off in reduced cost of procurement. Provider Sponsored Health Plans are different and the Health Plan Alliance just gets it. Larry Loo, CEO at CCHP
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Investment Summary Preferred Business Sponsor Program
Leadership Forum
With a sponsorship investment of $35K or more through a combination of sponsorship opportunities and GPO admin fees (only applicable to legacy GPO participating companies), you’ll unlock valuable benefits to help keep your company top of mind year-round.
Convene in the spring and fall with Alliance health plan senior leaders to collaborate on the top strategic issues facing their organizations.
Tier
Investment
Platinum
$150,000
Gold
$75,000
Silver
$50,000
Bronze
$35,000
Insider Subscription The magic of the Alliance lies in the trusted partnerships between health plan leaders, Alliance sponsors, and Alliance staff. This unique offering grants your organization exclusive, year-round access to valuable market intelligence from the Alliance leadership that can inform your roadmap and business development approach, and a listing in our online vendor directory—Alliance members’ first stop when they are shopping for a vendor. Opportunity
Investment
Insider Subscription
$1,200
Meeting
Investment
Spring Sponsor
$25,000
Fall Sponsor
$25,000
Limited to 30 sponsors per meeting.
Value Visit Focused on Alliance members’ top strategic challenges of the year, your organization will hear health plans share their successes, challenges, pain points and opportunities. Have your company thought leaders join the dialog to gain valuable business insights, share their expertise and build relationships with your target audience. Opportunity
Investment
Meeting Sponsor
$15,000
Limited to 30 sponsors per meeting.
Fly-In
Prorated by month / $100 a month. Required for organizations interested in additional 2024 sponsorship opportunities. Included with all 2024 Preferred Business Sponsor packages. Insider Subscriptions for 2024 sponsors expire on 12/31/2024.
Collaborate with a group of Alliance members over a one-and-ahalf-day work session focused on a specific challenge. Your business’ thought leaders will have quality time to collaborate and network with event attendees.
Spotlight Webinar
Opportunity
Investment
Showcase your company’s capabilities to Alliance members with a one-hour webinar. Highlight your products and services, present a case study or share industry best practices. Your presentation and webinar recording will also be featured in our Tuesday e-digest, archived in our Knowledge Center and accessible from your vendor directory listing.
Meeting Sponsor
$10,000
Opportunity
Investment
Webinar
$5,000
Limited to 6 sponsors per meeting.
Only 36 spotlight webinars available annually.
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Preferred Business Sponsor Unlock exclusive benefits and keep your company top of mind all year. With a sponsorship investment of $35K or more through a combination of sponsorships and GPO Admin Fees (if applicable), you’ll unlock more valuable benefits available only to higher Preferred Business Sponsor (PBS) tiers.
Gain market intel from the Alliance leadership team Augment your own market research with that of the Alliance leadership. This year, all PBS packages include our new Insider Subscription (a $1,200 value), providing you valuable intel year-round that will inform your roadmap and business development approach. The Insider Subscription automatically opts everyone on your company roster into our monthly newsletter which provides insight into the strategic and tactical issues regional plans are addressing and real-time opportunities for your organization to gain thought leadership recognition through curriculum contributions. It also grants everyone in your organization access to four virtual Town Halls. Alliance leaders will share what we are hearing from our members, what’s trending now and how your organization can provide support.
Engage with the Alliance membership via a trusted communication channel Whether you want to make a special offer for a new service, or showcase your subject matter expertise in a particular domain, the Alliance is a trusted communication channel for an audience of 5,000+ health plan professionals. You’ll have multiple opportunities to leverage our platform to connect with your target audience.
Enjoy special consideration for joint projects The Alliance does far more than host meetings. Each year members collaborate on a wide variety of projects, often cocreating work products or developing tool sets all Alliance members can use. Preferred Business Sponsors receive consideration for special project opportunities such as focus group studies, member surveys, on-site programs for members, and benchmarking reports.
Thank you to our 2023 Preferred Business Sponsors PLATINUM
• Foodsmart
• Clearlink Partners
• Avalon
• Guardian
• Diagnostic Robotics
• First Health Network
• Healthcare Fraud Shield
• HealthHelp
• SummitRe
• HealthEquity
• Healthsparq
• NationsBenefits
• Itiliti Health
• Provista
• Lark
• Sagility
• mPulse Mobile
• Sword
• PayMedix
• Tegria
• Rialtic
• Unite Us
• Rx Savings Solutions
• Virtual Health
• Toney Healthcare
• Vitality
• TurningPoint
GOLD • Cognizant • Healthmine • Optum Advisory • Simplify Healthcare • Valenz Health • Zelis
SILVER • Advantasure • Amplifon • Cotiviti
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Sponsorship Guide - September 2023
BRONZE • Beacon Healthcare Systems • Clarity
• Upside • Vatica Health • Veradigm • Wider Circle
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Preferred Business Sponsor (continued) Benefits Summary Platinum $150,000
PBS Specific Benefits
Silver $50,000
Bronze $35,000
Personal introductions to Alliance member leaders at Alliance leadership discretion
a
Exclusive invitations to small group executive sessions with Alliance members, at Alliance leadership discretion
a
a
Consideration for joint projects such as focus group studies, member surveys, on-site programs for members, benchmarking projects and speaking roles at value visits (requires specific subject matter expertise)
a
a
a
Access to select virtual programming
a
a
a
Documents featured on Alliance website and weekly member e-digest (e.g. white paper, research paper, press release, news article, etc.)
12
10
8
6
Access to our Member Profiles updated twice annually with Alliance member covered lives and product enrollment, leadership directory and Alliance members business systems and vendors across select operational areas
a
a
a
a
Recognition on the Preferred Business Sponsor page on the Alliance website
a
a
a
a
Recognition by your organization’s PBS tier in all of the meeting materials for the meetings your organization sponsors
a
a
a
a
Media kit with guidelines and files for promoting your PBS program participation on your website, social media or newswire
a
a
a
a
Platinum $150,000
Gold $75,000
Silver $50,000
Bronze $35,000
Access to four virtual Insider Town Halls (no limit on the number of seats)
a
a
a
a
Subscription to the Insider monthly e-newsletter for your entire team
a
a
a
a
One-year listing in our online vendor directory
a
a
a
a
Insider Subscription (Included in all PBS packages, $1,200 value)
Leadership Forums $25,000
Value Visits $15,000
Fly-Ins $10,000
Spotlight Webinar $5,000
Passes to sponsored meeting
1
1
1
3
Registration list and one-time email use of the list of sponsored meetings
a
a
a
a
Recognition by your organization’s PBS tier at sponsored meetings: logo on signage and meeting page, acknowledgement on meeting materials, option to distribute materials or gifts to participants
a
a
a
a
Media kit with guidelines and files for promoting your sponsored meeting/webinar participation on your website, social media or newswire
a
a
a
a
Benefits by Sponsorship Opportunity
12
Gold $75,000
Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Included with all 2024 Preferred Business Sponsor Packages
Insider Subscription Begin your partnership with the Alliance — become an Insider. The genius of the Alliance lies in the trusted partnerships between health plan leaders, Alliance sponsors, and Alliance staff. Your Alliance Insider subscription includes a listing in our vendor directory and real-time access to valuable market intelligence from the Alliance network that will inform your roadmap and business development approach. Benefits • Monthly Insider e-newsletter subscription for all company contacts • Access to four virtual Insider Town Halls for all company contacts
Ready to get started? Visit https://bit.ly/Support-the-Alliance
• One-year online vendor directory listing Required for organizations interested in additional 2024 sponsorship opportunities. Included with all 2024 Preferred Business Sponsor packages. Insider Subscriptions for 2024 sponsors expire on 12/31/2024.
Insider Subscription - $1,200 a year • Expires on 12/31/2024 • Prorated by month / $100 a month Monthly Newsletters Maintain a pulse on both strategic and tactical issues regional plans are addressing, plus hear about real-time opportunities for your organization to gain thought leadership recognition through curriculum contributions. Everyone on your company roster is automatically subscribed. Virtual Town Halls (x4) All year long, the Alliance leadership conducts strategic listening sessions with our health plan members’ leadership teams, and collects insights from one-on-one calls, in-person meetings, webinars and our discussion forum. During these 90 minute, virtual Insider Town Halls, Alliance leaders share what we are hearing from our members, what’s trending now and how your organization can provide support. Anyone from your organization is welcome to attend. One-year listing in our vendor directory The vast “vendorverse” can be overwhelming for any health plan to navigate. The Alliance is a valued resource for our health plan members to cut through the noise and find vendors that are interested in working with regional health plans. When Alliance members are in search of a new vendor, they start with the Alliance vendor directory. Your listing in our directory lets our members know that you are invested in working with them and that you have solutions that may be of interest to them.
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Insider Subscription (continued) What is included in your listing Logo
Open Text Company Description Field
Your logo will be displayed in the vendor directory search results and in your profile – increasing your brand recognition.
Provide a keyword rich description of your organization, including which Alliance members are current customers.
Company Brochure
Leadership Team
Include a single PDF brochure for download and printing.
Feature your company leaders in your listing. It’s helpful to know the experience and background of your leadership team and some members may prefer to reach out to these individuals directly.
Contact Information
Documents
Drive inbound phone calls and traffic to your website – include your address, phone, email and website address.
Your listing automatically curates all the Alliance Knowledge CenterSM content tagged to your company into the documents tab, making it even easier for our members to learn more about your company.
Video Embed a single video into the overview tab of your listing – share company information, customer testimonials or a demo.
Analyze and manage your listing’s performance — all from your dashboard
Listing Status
Performance Metrics
Increase Brand Awareness
See how complete your listing is, when it was last updated, when it expires, and identify opportunities to make the most of your listing.
See how many document downloads and page views your listing has received.
View upcoming event sponsorship opportunities that may be a good fit for increasing your brand awareness.
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Meeting Sponsor Some call them conferences. We call them meetings. Our meetings are more like a company retreat than a conference. Because our members do not compete with one another in their markets, our meetings bring individuals together for collaboration, ideation and shared learning. Alliance members work together because they are all striving for the same thing—to deliver exceptional service, drive transformational care, and champion health and wellbeing in our communities. Together, our members can get there faster and more cost-effectively.
Ready to get started?
The best part about being a meeting sponsor is that you’ll have a seat in the room – allowing you to both hear what’s top of mind for provider-sponsored and independent health plans and build relationships by imparting your expertise.
Visit https://bit.ly/Support-the-Alliance
What is the difference between a Leadership Forum, Value Visit, Fly-In? Alliance Leadership Forums and Value Visits are three-day multi disciplinary meetings. We encourage every Alliance member organization to send delegates to ALL these meetings. Fly-Ins are designed to have individuals out of the office for about 36 hours. These powerful events focus tightly on timely issues and optimize learning and networking in a deep-dive format.
I don’t see any events that align with my business. Does that mean there aren’t any in-person events planned for my target audience? Absolutely not! Our hope is at least one of the Leadership Forums or Value Visits will be meaningful for every operational area. Additionally, many of our Fly-Ins and Value Calls will “fill the gaps” and will dive deep into specific areas. Fly-Ins are developed on a rolling basis to ensure we can tackle the timeliest issues the network is facing.
Why are so many of the meetings in Dallas, Texas? We strive to make travel as convenient as possible for Alliance members. DFW and Love Field airports are both easy to travel to/from, and Dallas/Fort Worth area hotel rates are favorable. Our goal is to keep member direct and indirect costs down. To that end, most Fly-Ins are hosted in our Learning Lab in Irving, TX.
Cognizant is proud to be a preferred business sponsor of the Health Plan Alliance. Over the years we have worked collaboratively with the Health Plan Alliance leadership and team to provide valuable information and content to the member organizations. We have also learned from the member organizations to improve the overall value of our offerings to the healthcare industry. Cognizant looks forward to continuing our support and sponsorship of this valued relationship and future programs and initiatives. Diana Benli, Chief Product Officer at Cognizant
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Leadership Forums Convene in the spring and fall with Alliance health plan senior leaders to collaborate on the top strategic issues facing their organizations. Benefits • (1) in-person meeting pass • Attendee list and one-time email use of the list • Media kit with guidelines and files for promoting your participation on your website, social media or newswire
Ready to get started? Visit https://bit.ly/Support-the-Alliance
• Recognition at the meeting, logo on signage and event page, acknowledgment on event materials, option to distribute materials or gifts to participants Leadership Forums are limited to 30 sponsoring organizations. Priority is given to 2023 Preferred Business Sponsors.
Spring Leadership Forum - $25,000
Fall Leadership Forum - $25,000
March 25-27
October 21-23
Audience • Chief Executive Officers • Chief Operating Officers • Chief Financial Officers • Chief Medical Officers and Medical Directors • C-level Executives • Strategy Officers and Managers • Business Strategy and Development Executives Focus Our bi-annual leadership forums are designed specifically to support HPA member plan executive teams as they grapple with far reaching challenges, such as the impact of the big bets from national payers and delivery systems, major trends in physician and provider-led organizations, the shifting digital innovation space, and winners and losers in Government-sponsored care and dynamics at the federal and state levels, as well as the future of commercial for small plans. These executive retreats’ agendas and learning objectives are powered by deep study of Alliance members’ multi-year strategies and feature a lineup of nationally recognized subject matter experts, plus provide exclusive access to proprietary content on the competitive landscape for use in your own environmental scans and strategic planning. Sponsors of our leadership forum enjoy an important opportunity to move beyond superficial discussions with the help of carefully crafted sessions and spaces that connect you with our Alliance executive network.
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Value Visits Focused on Alliance members’ top strategic challenges of the year, your organization will hear health plans share their successes, challenges, pain points and opportunities. Have your company thought leaders join the dialog to gain valuable business insights, share their expertise and build relationships with your target audience. Benefits • (1) meeting pass • Attendee list and one-time email use of the list • Media kit with guidelines and files for promoting your participation on your website, social media or newswire
Ready to get started? Visit https://bit.ly/Support-the-Alliance
• Recognition at the meeting, logo on signage and event page, acknowledgment on event materials, option to distribute materials or gifts to participants Value Visits are limited to 30 sponsoring organizations. Priority is given to 2023 Preferred Business Sponsors.
Sales, Marketing & Strategy - $15,000 May 6-8 Audience • Leaders with responsibility for broker relationships and channel management • Chief strategy, sales and marketing officers, as well as leaders in product development and design • Executive sponsors of health plan strategic planning and growth strategies Focus Pressure on regional and provider sponsored health plans is intense to achieve aggressive growth targets in a highly competitive market characterized by quickly evolving consumer expectations. All Alliance members are experiencing it regardless of specific markets and product mix. Join marketing and sales leaders in an open, trusting setting to discuss the pressures and market dynamics HPA members collectively face daily. Join discussions on how consumer expectations are changing in commercial and government products and how Alliance member health plans are meeting these challenges. We’ll explore how marketing strategies have evolved and what strategies are successful, and we will collaborate on the best ways to tailor messaging to specific consumer segments, and successful methods for reaching consumers and achieving sales goals.
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Value Visits (continued) Member Experience and Clinical Excellence - $15,000 September 16-18 Audience • Chief medical officers, executive sponsors, directors, managers with responsibility for clinical operations, pharmacy, quality, care management, or clinical outcomes • Chief experience officer • Chief marketing and/or sales officers • Chief administrative officer • Chief operating officers • Call center executives and managers • Chief service officers • Health services executives or managers • Executives responsible for your organization’s digital transformation strategy Focus Alliance leaders responsible for clinical outcomes, quality measure performance, and experience design for their members, providers, and partners come together to share learnings and explore the toughest barriers to achieving the quadruple aim of healthcare. Regional payors are placing health equity at the heart of their design efforts, thinking carefully about every opportunity at every touchpoint to ensure all members feel seen, heard, and cared for. Some of the toughest challenges Alliance members are grappling with include integration opportunities – vendor point solutions for chronic care management, providing omnichannel connections to varied modes of care and effectively layering digital health options with knee-to-knee interactions between providers and members. We’re also digging into engagement, satisfaction, and retention, all of which are necessary for strong year-over-year performance. A powerful lever every Alliance member seeks to deploy more effectively—Value Based Care arrangements and whole person care models that align incentives for providers, CBOs, and the members we serve.
We’re a small organization both geographically, as well as in numbers. Over the years that we’ve been a part of the Alliance, we’re able to reach out the Alliance staff and we’re always able to find answers or solutions from other health plans’ experiences. What we experience on a very micro geographical level, the Alliance experiences at a national level and brings that to bear back on our particular situation where we happen to be — in north Georgia. Mark Mixer, Chief Executive Officer at Alliant Health Plans
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Fly-Ins Collaborate with a group of Alliance members over a one-and-a-half-day work session focused on a specific challenge. As a Fly-In sponsor, your organization’s thought leaders will enjoy quality time to collaborate and network with meeting attendees. Benefits • (1) meeting pass • Attendee list and one-time email use of the list • Media kit with guidelines and files for promoting your participation on your website, social media or newswire • Recognition at the meeting, logo on signage and event page, acknowledgment on event materials, option to distribute materials or gifts to participants
Ready to get started? Visit https://bit.ly/Support-the-Alliance
Fly-Ins are limited to six sponsoring organizations. Priority is given to 2023 Preferred Business Sponsors.
Fly-In Sponsor- $10,000 Potential areas of focus • ASO • Network optimization and strategy • Sales and marketing • IT, security and enterprise risk management (ERM) • Timely regulatory challenges (no surprises act (NSA), price transparency) • Product and channel strategies • DE&I and Social Determinants of Health
Membership in the Health Plan Alliance (HPA) offers a remarkable opportunity to be part of a nationwide network of health plans, hospitals, and physicians working together to enhance our ability to deliver high-quality care and improve health outcomes. Engaging with the Alliance gives us access to resources and helps our employees connect with peers nationwide. Together, through active engagement, we can leverage the collective strength of the HPA to strengthen our plans, enhance patient care, and transform the healthcare landscape. The value of HPA membership extends beyond learning and staying connected in the ever-evolving healthcare landscape. Since 2022, I’ve had the honor to serve on the Program and Partnerships committee, where we have the privilege of shaping the direction and impact of the Alliance’s initiatives. This invaluable role allows us to contribute our expertise, collaborate with industry leaders, and drive positive change in healthcare. Teresa Chapman, Chief People Officer at Santa Clara Family Health Plan
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Spotlight Webinar Showcase your company’s capabilities to Alliance members with a one-hour webinar. Highlight your products and services, present a case study or share industry best practices. Benefits • One-hour webinar hosted on the Alliance webinar platform • Capabilities pitch, demonstration or case study with client demonstrating product-service • (3) passes for your company staff
Ready to get started? Visit https://bit.ly/Support-the-Alliance
• Attendee list and one-time email use of the list • Media kit with guidelines and files for promoting your webinar Only 36 spotlight webinars available annually.
Spotlight Webinar - $5,000 Specifications • Spotlight webinars are held on Tuesdays, Wednesdays, and Thursdays from 11:00 am - 12:00 pm CT. • After selecting your webinar date, you must complete the online Spotlight Webinar form. You will need the following to complete the form: session title, one to two sentence abstract, one to two paragraph description of your webinar, a bulleted list of learning objectives, seed questions; presenters’ names, titles, contact information, bios and headshots; target audience. • NOTE: Your title and abstract will impact registration numbers. It is important that both are attention grabbing and speak to your audience’s specific pain point. We strongly recommend keeping your title to seven words or less, or less than 80 characters. • Webinar details including your event title and abstract are featured in our Tuesday member e-digest every week starting six weeks in advance of your event. • The Alliance does not guarantee a specific number of attendees for your webinar. • Provide presentation slides and schedule a technology check session at least one week in advance. Top 10 Spotlight Webinars of 2023 1.
Silo-busting Risk Adjustment, Quality and Member Engagement Gap Closure
2.
Breaking Down Access Barriers: Connecting Members to the Right Care
3.
The Next Frontier of Food, Health & Nutrition in Medicare
4.
Improve Your Provider Directory Accuracy and Increase Your Network Adequacy Scores
5.
Audit Readiness: Accurate Universes
6.
Imitation is the sincerest form of Fraud?
7.
How your organization can streamline prior authorization and reduce the burden of PA by 30% with Itiliti Health
8.
How to stay ahead of new prior auth laws
9.
Regain Control of your Risk Adjustment and/or Quality Operations
10. Getting the Most out of your Member Communication Featuring MPX
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Benefits Summary Preferred Business Sponsor (PBS) Platinum $150,000
PBS Specific Benefits
Silver $50,000
Bronze $35,000
Personal introductions to Alliance member leaders at Alliance leadership discretion
a
Exclusive invitations to small group executive sessions with Alliance members, at Alliance leadership discretion
a
a
Consideration for joint projects such as focus group studies, member surveys, on-site programs for members, benchmarking projects and speaking roles at value visits (requires specific subject matter expertise)
a
a
a
Access to select virtual programming
a
a
a
Documents featured on Alliance website and weekly member e-digest (e.g. white paper, research paper, press release, news article, etc.)
12
10
8
6
Access to our Member Profiles updated twice annually with Alliance member covered lives and product enrollment, leadership directory and Alliance members business systems and vendors across select operational areas
a
a
a
a
Recognition on the Preferred Business Sponsor page on the Alliance website
a
a
a
a
Recognition by your organization’s PBS tier in all of the meeting materials for the meetings your organization sponsors
a
a
a
a
Media kit with guidelines and files for promoting your PBS program participation on your website, social media or newswire
a
a
a
a
Platinum $150,000
Gold $75,000
Silver $50,000
Bronze $35,000
Access to four virtual Insider Town Halls (no limit on the number of seats)
a
a
a
a
Subscription to the Insider monthly e-newsletter for your entire team
a
a
a
a
One-year listing in our online vendor directory
a
a
a
a
Insider Subscription (Included in all PBS packages, $1,200 value)
Leadership Forums $25,000
Value Visits $15,000
Fly-Ins $10,000
Spotlight Webinar $5,000
Passes to sponsored meeting
1
1
1
3
Registration list and one-time email use of the list of sponsored meetings
a
a
a
a
Recognition by your organization’s PBS tier at sponsored meetings: logo on signage and meeting page, acknowledgement on meeting materials, option to distribute materials or gifts to participants
a
a
a
a
Media kit with guidelines and files for promoting your sponsored meeting/webinar participation on your website, social media or newswire
a
a
a
a
Benefits by Sponsorship Opportunity
21
Gold $75,000
Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Support the Alliance
Benefit Summary (continued) An Insider Subscription is required for organizations interested in additional 2024 sponsorship opportunities. It is included with all 2024 Preferred Business Sponsor packages. Insider Subscriptions for 2024 sponsors expire on 12/31/2024.
Ready to get started? Visit https://bit.ly/Support-the-Alliance
Sponsorship Opportunities
22
Leadership Forums $25,000
Value Visits $15,000
Fly-Ins $10,000
Spotlight Webinar $5,000
Insider Subscription $1,200
Passes to sponsored meeting
1
1
1
3
N/A
Registration list and one-time email use of the list of sponsored meetings or virtual session
a
a
a
a
N/A
Media kit with guidelines and files for promoting your sponsored meeting/webinar participation on your website, social media or newswire
a
a
a
a
N/A
Recognition at sponsored meetings: logo on signage and meeting page, acknowledgement on meeting materials, option to distribute materials or gifts to participants
a
a
a
a
N/A
Access to three virtual Insider Town Halls (no limit on the number of seats)
a
a
a
a
a
Subscription to the Insider monthly e-newsletter for your entire team
a
a
a
a
a
One-year listing in our online vendor directory
a
a
a
a
a
Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Managing Your Account
Your Company Dashboard Log in to your Alliance account, expand your welcome box, and click “My company dashboard” for real-time intel.
Confirmed, upcoming meetings and available sponsorship opportunities
Vendor directory listing health check
A snapshot of your company’s sponsorship participation year-to-date, including a list of hosted webinars, thought-leader document count, meeting sponsorship status and pass utilization
Recap of your online resource traction among Alliance members
Quick links to company account management tools, such as GPO activity submissions, a list of open sponsorship invoices, and company roster management
Tegria values the Health Plan Alliance because it truly is a one-of-akind organization that provides tremendous value to both members and sponsors. What makes the Alliance unique is that health plans and vendors come together as one team to help solve industry challenges. The environment allows for open and honest discussion creating a knowledge sharing space, and the meeting format fosters networking and relationship building that often transpose into successful partnerships. Brigid Turrittin, Vice President Sales at Payerat Tegria
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Managing Your Account
Shortcuts to valuable sponsor resources You can access these resources any time when you login to your Alliance account.
Calendar/Sponsorship Opportunities https://bit.ly/Alliance-Calendar
Insider Archives https://bit.ly/AllianceInsider
Promote your sponsorship / Media Kit https://bit.ly/Promote-Your-Sponsorship
Meeting Sponsor Guide https://bit.ly/Meeting-Sponsor-Guide
Vendor Directory https://bit.ly/Vendor-Directory
Outstanding Invoices https://bit.ly/Alliance-Invoices
Alliance W9 https://bit.ly/Alliance-W9
Alliance Fact Sheet https://bit.ly/Alliance-Fact-Sheet
Submit a presentation proposal https://bit.ly/Presentation-Proposal
Alliance Member Profiles https://bit.ly/Member-Profiles *Exclusive Preferred Business Sponsor Benefit
The Health Plan Alliance is an incredible organization. It serves as a valuable resource for learning about strategies employed by other plans and for gaining insights on important topics of interest. Additionally, it allows us to establish meaningful connections with other health plans. By collaborating and pooling resources, the Health Plan Alliance strives to revolutionize the delivery of care and ensure the highest level of health and wellness for all. It is truly a remarkable and influential organization that continues to make a significant impact in the healthcare industry. Kamal Jemmoua, Chief Executive Officer at Prominence Health
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Managing Your Account
Specifications/FAQs Take a photo of this QR code or go to https://bit.ly/HPAsponsor to view our sponsor FAQ page. Visit our FAQ page to find all your sponsorship benefit specifications as well as additional account management details. The following is an overview of what you’ll find on the FAQ page. If you need additional assistance, please email howdy@healthplanalliance.org for the quickest response time. This inbox is monitored by the entire Alliance business development team.
General Questions • What benefits are included with my sponsorship? • When do my benefits expire? • When can I expect to receive the monthly Alliance Insider e-newsletter? • What is the Alliance member weekly e-digest? • How do I give members of my team access to the Health Plan Alliance? • Can team members sign themselves up for access to the Health Plan Alliance website? • Does the Alliance accept educational session proposals for webinars or meetings? • Where can I access the Health Plan Alliance media kit to promote my sponsorship? Directory Listing • What does my listing include? • When does it expire? • How do I embed my YouTube or Vimeo video into my listing? • How do I add or remove company contacts? • How do I know if it is complete and up-to-date? • How do I preview it? Alliance Virtual Meetings/Spotlight Webinars • What platform does the Alliance use for virtual programming? • I am speaking/hosting an upcoming Alliance webinar. Can I launch a poll? • I am speaking/hosting an upcoming Alliance webinar. Can I schedule a practice call with an Alliance staff member? • Where can I access event recordings and materials? • How do I register someone else for an event? Preferred Business Sponsors • How do I redeem my benefits? • How do I submit a thought leader document?
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
Contact us
Alliance Business Development Team For the quickest response time, please email howdy@healthplanalliance.org. This inbox is monitored by the entire Alliance business development team.
Jaime G. González, DrPH, MSSW, MSHA Chief Business Development Officer P: (972) 830-6355 E: jaime.gonzalez@healthplanalliance.org
Nicole Fultz Director, Customer Experience and Communications P: (972) 830-8691 E: nicole.fultz@healthplanalliance.org
Keri Bloomer Director of Operations P: (972) 830-6863 E: keri.bloomer@healthplanalliance.org
Jessica Boykins Customer Experience Specialist P: (972) 831-3530 E: jessica.boykins@healthplanalliance.org
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Sponsorship Guide - September 2023
© 2023 Health Plan Alliance. All rights reserved.
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© 2023-2024 Health Plan Alliance. All rights reserved. The reproduction or use of this document in any form or in any information storage and retrieval system is forbidden without the express, written permission of Health Plan Alliance.