Health Plan Alliance 2020 Sponsorship Guide by MyAlliance

Sponsorship Guide July 2020 â&#x20AC;&#x201C; February 2021

Table of Contents About the Alliance Mission and Vision............................................ 4 Membership List................................................ 6 Map + Stats on Lines of Business..................... 7 Member Demographics.................................. 8 Support Us How We Collaborate....................................... 9 2020 Learning Collaborative Programs....... 10 Sponsorship Opportunities............................ 12 Become a Preferred Business Sponsor......... 17 Grow Your Business With Our Group Purchasing Organization (GPO)...... 18 Sponsorship Fulfillment Sponsorship Fulfillment Guidelines................ 20 Sponsorship Fulfillment Form......................... 24 Logo Usage Guidelines................................. 25 Your Vendor Directory Listing........................ 26 What is the Alliance Member Weekly E-Digest?............................................ 27

Sponsorship Guide - Updated August 14, 2020

A message from...

Joe W. Lastinger Alliance President The Alliance was founded in 1996 by eight health plans as a for-profit venture designed to be a vehicle for collaborative innovation. Our mission hasnâ&#x20AC;&#x2122;t changed over our 20+ year history, but we have continued to grow and evolve. Today, we are owned by 26 health plans and support nearly 50 across the United States. Through the Alliance, provider-sponsored and independent health plans collaborate as one united entity, and each organization shares strategic expertise, operational efficiencies and innovation with their Alliance colleagues. Together, we are driving performance improvement, delivering exceptional service, transforming care, and championing health and wellbeing in our local markets with the power of a nationwide company. Thank you for your interest in supporting the Alliance. Your investments make a real difference in the success our member heath plans are able to achieve in the communities they serve all across the country.

Sponsorship Guide - Updated August 14, 2020

Health plans Hospitals Physicians Working together

Our mission Bring together health plans with similar values in collaborative ways to improve their performance and succeed in their markets.

Our vision Inspire and support health plans to deliver exceptional service, drive transformational care, and champion health and wellbeing.

Sponsorship Guide - Updated August 14, 2020

About the Alliance

20+

years of collaboration

45+

members across the United States

members are shareholders

4,400+ professionals in our network

Sponsorship Guide - Updated August 14, 2020

Membership List * Shareholders Alliant Health Plans* Dalton, GA

Geisinger Health Plan* Danville, PA

PreferredOne Golden Valley, MN

Aspire Health Plan Monterey, CA

Health Alliance Medical Plans* Champaign, IL

Presbyterian Health Plan* Albuquerque, NM

Avera Health Plans (DAKOTACARE)* Sioux Falls, SD

Health Alliance Plan (HAP)* Detroit, MI

Prominence Health Plan* Reno, NV

AvMed* Miami, FL

Health First Health Plans* Rockledge, FL

Providence Health Plans* Beaverton, OR

Capital District Physicians’ Health Plan (CDPHP)* Albany, NY

Health New England* Springfield, MA

Quartz Health Solutions* Sauk City, WI

HealthTeam Advantage Greensboro, NC

Samaritan Health Plans* Corvallis, OR

Indiana University Health Plans Indianapolis, IN

Santa Clara Family Health Plan San Jose, CA

Johns Hopkins HealthCare Hanover, MD

Scott & White Health Plan* Temple, TX

Mary Washington Healthcare Fredericksburg, VA

SelectHealth* Murray, UT

Medical Associates Health Plans Dubuque, IA

Sentara Health Plans (Optima)* Virginia Beach, VA

MetroPlus Health Plan New York, NY

Sharp Health Plan* San Diego, CA

Mount Carmel Health Plan (MediGold) Columbus, OH

SummaCare* Akron, OH

Neighborhood Health Plan of Rhode Island Smithfield, RI

Valley Health Plan San Jose, CA

Network Health* Menasha, WI

Vizient Inc.* Irving, TX

Paramount Health Care* Maumee, OH

Western Health Advantage* Sacramento, CA

Care N’ Care Insurance Company, Inc. Fort Worth, TX Central Health Plan of California Diamond Bar, CA Chinese Community Health Plan San Francisco, CA CHRISTUS Health Plan Irving, TX Community Health Options* Lewiston, ME Community Health Plan of Washington* Seattle, WA CommunityCare* Tulsa, OK Cox HealthPlans Springfield, MO Denver Health Medical Plan Denver, CO FirstCarolinaCare Insurance Company Pinehurst, NC

Physicians Health Plan Lansing, MI

Sponsorship Guide - Updated August 14, 2020

Map + Stats on Lines of Business

45 $

39 37

members in +

offer a Commercial Plan

offer a Medicare Advantage Plan

states

23 + 30

offer a Medicaid Plan

are accredited by NCQA and 5 are accredited by other organizations

Sponsorship Guide - Updated August 14, 2020

Member Demographics Plan ownership

Plans' covered lives

69% are owned by a single owner-IDS or provider entity

60% have more than 100,000 lives

1 8

13 Single owner-IDS

2 3

500K+

Independent

250 – 500K

Government Owned

100 – 250K

Multiple Owners

50 – 100K

Cooperative

< 50K

5 31 14

Number of plans in each product line 80% serve more than one line of business

Medicare and Commercial and Medicaid

Values

Medicare and Commercial Commercial Only Medicaid and Commercial Medicare Only

Medicaid Only Medicaid and Medicare

0 Medicare

Commercial

Sponsorship Guide - Updated August 14, 2020

Medicaid

How We Collaborate Our Learning Collaborative model keeps Alliance members connected

How will Learning Collaborative Program sponsors interact with Alliance member participants?

Alliance members don’t compete with one another, creating a nationwide network of health plan professionals that can collaborate together whenever, wherever, on any problem, big or small. Our virtual-first, Learning Collaborative model brings our members together to collaborate on timely issues in the format that best fits the unique needs of each stakeholder group.

The unique blend of collaborative elements allows program sponsors to engage with Alliance members in multiple learning formats over a sustained period of time, directly supporting your need to maintain and grow solid working relationships with health plan leaders. Whether you’re participating in an intimate workshop or providing thought leadership during a virtual poster session, you’ll find multiple opportunities to connect authentically with Learning Collaborative participants.

What are the elements of a “virtual-first” Learning Collaborative model? Each Learning Collaborative is handcrafted to meet the unique needs of the core peer groups it serves over an extended period of time. Elements we’ve successfully combined include: tailored, issue-specific webinar series; focused workshops with attendee homework; virtual summits featuring thought leadership and Alliance member case studies; Alliance member-led projects that produce work products to support their strategic priorities.

How can you be confident that Alliance members will participate in this “virtual-first” Learning Collaborative model? Alliance members have remained consistently connected since we pivoted to virtual-only in March 2020. While they miss in-person collaboration, there is much work to be done and their Alliance network remains a critical tool to solving problems, making decisions, and executing on strategic goals. Each of the elements included in our Learning Collaborative Programs have been piloted with and validated by our membership.

How long until you reinstate in-person meetings? True to our agile programming approach, the Alliance doesn’t plan an entire annual calendar of events all at once. We will continue developing programming on a rolling basis so that our Learning Collaborative model remains responsive. Our Dallasbased Alliance Learning Center stands ready when we do re-launch our Fly-Ins, and we eagerly anticipate hosting our 2021 Spring Leadership Forum at the Four Seasons in Las Colinas, TX.

How did you choose these Learning Collaborative program themes? We have stayed closely connected with our Alliance member health plan leadership teams. Executive round table discussions, individual team meetings with member organizations, one-on-one discussions and peer group round tables have all informed the targeted Learning Collaborative Programming we’re offering for the balance of 2020.

Call for Presentations The Alliance is always open to receiving submissions for presentations. Please submit the following requested information to Jaime González, jaime.gonzalez@ healthplanalliance.org. The Alliance leadership will review the information you provide and determine if your session aligns with the needs of our members and the best channel for your session. Please note that submission of a proposal does not guarantee that your organization will be selected to present at and/or participate in a specific Alliance event. Participation in any Alliance event or programming is by invitation only. • Session title and description • Three to five learning objectives • Speaker(s) name, title, credentials, phone number and email • If a representative from an Alliance member organization will be co-presenting, please provide their: name, company, title, email and phone number

Sponsorship Guide - Updated August 14, 2020

2020 Learning Collaborative Programs Interoperability Elements

Participants

• Alliance member-led case study and discussion series

• Chief information officers

• Topic-driven learning calls

• Population health executives

• Five-part, micro-summit series: July 2020 - January 2021

• Leaders in data analytics and clinical informatics

• Chief operating officers

• Stakeholders with responsibility for data governance and security

1,200+ Alliance members 650+ are responsible for compliance management and/ or legal, 450+ are responsible for IT, and 350+ are responsible for infomatics.

Member Experience (MX) Elements

Participants

• Virtual Summit, Sept. 1-3, 2020

Executives and managers who:

950+ Alliance members

• Focused Virtual Workshop

• Make decisions about and implement technology solutions

500+ Alliance members are responsible for customer service, 450+ are responsible for Sales/ Marketing.

• Topic-driven learning call series

• Oversee operations that directly serve customers even if they do not deal directly with customers • Deliver direct customer service • Create communications that engage members

Executive Strategy Elements

Participants

• Peer group discussion series

• Chief executive officers

• Virtual Summit, October 6-8, 2020

• Chief operating officers

• Topic-driven learning call series

• Chief financial officers

• Invite-only, handcrafted connection sessions

• Chief medical officers and medical directors

560+ Alliance members 560+ Alliance members are a senior leader in their organization.

• C-level executives • Strategy officers and managers • Business strategy and development executives

Clinical Excellence Elements

Participants

• Peer group discussion series

• Chief Medical Officers

• Virtual Summit, November 4-6, 2020

• Medical Directors

• Topic-driven learning call series

• Pharmacy leaders • Clinicians with responsibility for behavioral health

Sponsorship Guide - Updated August 14, 2020

950+ Alliance members 450+ Alliance members are responsible for medical management, 250+ are responsible for pharmacy management, 250+ are responsible for behavioral health.

Risk Adjustment & Quality Elements

Participants

• Peer group discussion series

Individuals with responsibility for:

1,350+ Alliance members

• Virtual Summit, February 2021

• Finance

• Topic-driven learning call series

• Risk adjustment operations and coding

Work products

• Quality management, including pharmacy and medical management

750+ Alliance members are responsible for quality and 600+ are responsible for risk adjustment.

• Annual HHS IVA RADV Benchmarking Survey

• Star leaders, quality directors and managers

Product Innovation & Design Elements

Key themes

• Topic-driven learning call series

• MA supplemental benefits

• Extended virtual workshops

• Virtual-first product offerings • The new face of network design

Participants Leaders responsible for product design and growth strategies across lines of business

• Products and services that tackle social determinants • Innovation in whole person care • New ways of approaching groups

2,000+ Alliance members 1,100+ Alliance members are interested in strategic planning, 950+ are interested in government programs, and 750+ are interested in product development.

• Selling products in a virtual sales environment • Creating a comprehensive sales channel strategy in an increasingly virtual environment

Government Programs Elements

Participants

• Peer group discussion series

• Leaders in Medicare Advantage, Medicaid, ACA marketplace operations

• Topic-driven learning call series • Virtual workshop(s)

• Chief medical officers, medical directors and care managers seeking to incorporate social determinants of health into their care management approach

2,000+ Alliance members 1,100+ Alliance members are interested in strategic planning and 950+ are interested in government programs.

• Star leaders, quality directors and managers • Provider and member engagement trailblazers • Chief financial officers, executives and leaders with P&L responsibility for their ACA Product

Virtual Collaboration Highlights • At the Medicare Advantage Sales & Marketing Virtual Summit, June 16-18, 2020, over 130 individuals registered for the virtual summit and nearly 90 individuals joined us on each of the summit’s three days. The chat streams were lively (over 600 chat messages were shared throughout the summit!) — these sidebar conversations are often just as valuable as the presentation itself. Even in a virtual space Alliance members value hearing from one another. • The average Alliance educational webinar / roundtable call has between 25-50 participants with nearly half of Alliance members represented. © 2020 Health Plan Alliance. All rights reserved.

Sponsorship Guide - Updated August 14, 2020

Quotes From The 2020 Medicare Advantage Sales & Marketing Virtual Summit

Sponsorship Opportunities

“I honestly did not think I would like a conference virtually. But I was mistaken. It was wonderful and I enjoy it. I felt like we were finally together again, even if for just three days.”

Learning Collaboratives

– Alliance Member

“It was the best virtual experience I have had since being at home. Your staff was exceptionally organized which made it so much easier for the participants.” – Summit Sponsor

A limited number of sponsorships are available per collaborative. Priority is given to companies participating in our GPO and preferred business sponsors. Discounted pricing is also available to companies participating in our GPO that contribute between $25K-$100K annually in admin fees. See list of benefits on pg. 15.

Executive Strategy Learning Collaborative Connect with executive leaders virtually and keep your business top of mind over an extended period of time. Elements include: a peer group discussion series; topic-driven learning calls; invite-only, handcrafted connection sessions; and a Virtual Summit, October 6-8, 2020. Advisor.......................................................................................... $20,000 $25K in GPO admin fees...............................................................$19,000

“As a first time attendee and the fact that the conference was virtual, everything was organized and informational. I will be sharing the information with my team members.” – Alliance Member

$50K in GPO admin fees...............................................................$17,500 $100K in GPO admin fees.............................................................$15,000 Contributor................................................................................... $15,000 $25K in GPO admin fees...............................................................$14,000 $50K in GPO admin fees...............................................................$13,000 $100K in GPO admin fees.............................................................$12,000

General Learning Collaboratives

“As a first time attendee and the fact that the conference was virtual, everything was organized and informational. I will be sharing the information with my team members.”

Each Learning Collaborative is handcrafted to meet the unique needs of the core peer groups it serves over an extended period of time. Elements include: tailored, issue-specific webinar series; focused workshops with attendee homework; virtual summits featuring thought leadership and Alliance member case studies; Alliance member-led projects that produce work products to support their strategic priorities.

– Alliance Member

Advisor.......................................................................................... $15,000 $25K in GPO admin fees...............................................................$14,000

“Breaking the formal nature of a Summit into a more conversational opportunity to network was valuable.” – Alliance Member

$50K in GPO admin fees...............................................................$13,000 $100K in GPO admin fees.............................................................$12,000 Contributor................................................................................... $10,000 $25K in GPO admin fees.................................................................$9,000 $50K in GPO admin fees.................................................................$8,000 $100K in GPO admin fees...............................................................$7,000

Sponsorship Guide - Updated August 14, 2020

Spotlight Webinar - $5,000 Showcase your company’s capabilities to Alliance members with a one-hour webinar. Highlight your products and services, a case study or industry best practices.

Benefits • 60-minute webinar hosted on the Alliance webinar platform • Capabilities pitch, demonstration or case study with client demonstrating product/service • Article on the Alliance website and in the weekly member e-digest • Attendee list and one-time email use of the list (must receive prior approval from Health Plan Alliance) • One year complimentary directory listing

Details & Requirements • Before selecting your webinar date, you must provide a session title; one to two sentence abstract; webinar page copy; presenter’s name, title, and bio; a description of your organization’s expertise as it relates to the webinar’s focus/ theme; and a completed sponsorship fulfillment form (see pg. 22).

Top 9 Vendor Spotlight Webinars of 2020 The following webinars had the most registrations. If you’re sponsoring a vendor spotlight webinar this year, you can leverage this list to help you craft the perfect webinar title! 1. Breaking Down Barriers Through Intentional Member Engagement 2. Enhanced identification of Emerging Fraud Schemes by Embedding AI and rapidly deploying targeted rules - including COVID-19 schemes 3. Closure in a Time of Closures: EDPS and RAPS Submission 4. Maximize Accuracy & Revenue of Your Encounter Submissions 5. Reducing Provider Burden for Better Engagement and Outcomes 6. Improve Quality Performance Through Member Engagement & Rewards

• NOTE: Your title and abstract will impact registration numbers. It is important that both are attention grabbing and speak to your audience’s specific pain point. We strongly recommend keeping your title to seven words or less, or less than 80 characters.

7. Data is the Answer: Member Retention on a Budget

• Webinar details including your event title and abstract are featured in our Tuesday member e-digest every week starting six weeks in advance of your event.

9. How to Drive Value-Based Results by Activating Providers with Stellar Health

8. The Value of Insourcing Your Pharmacy Benefit Strategy

• Provide presentation slides and schedule a technology check session at least one week in advance.

Sponsorship Guide - Updated August 14, 2020

Vendor Directory - $500 There are so many solution providers – where does a health plan even begin? Alliance member health plans start with our vendor directory. By listing your company in our directory, you’re letting our members know that you’re invested in supporting them. Our members value that our directory simplifies the vendor search process. They can find vendors by category or keyword, and identify Alliance peers they can reach out to for a referral.

Each vendor directory listing automatically pulls in all the Alliance Knowledge CenterSM content tagged to your company, so our members can learn about your business in a way they can’t anywhere else. Investing in an Alliance vendor directory listing is the best low-cost, high-value way to increase your company’s visibility with our members. Included with all sponsorships. See pg. 24 for tips on managing your listing.

What Is Included In Your Listing Logo

Open Text Company Description Field

Your logo will be displayed in the vendor directory search results and in your profile – increasing your brand recognition.

Provide a keyword rich description of your organization, including which Alliance members are current customers.

Company Brochure

Leadership Team

Include a single PDF brochure for download and printing.

Feature your company leaders in your listing. It’s helpful to know the experience and background of your leadership team and some members may prefer to reach out to these individuals directly.

Contact Information

Video

Drive inbound phone calls and traffic to your website – include your address, phone, email and website address

Embed a single video into the overview tab of your listing – share company information, customer testimonials or a demo. Only available to preferred business sponsors.

Documents

News

Your listing automatically curates all the presentations, on-demand webinars, and resources you’ve shared into your page, making it even easier for our members to learn more about your company.

News articles posted to the Alliance newsroom are also automatically curated to your vendor directory listing, so members can quickly read up on your latest media coverage and business announcements.

Analyze And Manage Your Listing’s Performance — All From Your Dashboard

Listing Status

Performance Metrics

Increase Brand Awareness

See how complete your listing is, when it was last updated, when it expires, and identify opportunities to make the most of your listing.

See how many document downloads and page views your listing has received.

View upcoming event sponsorship opportunities that may be a good fit for increasing your brand awareness.

Sponsorship Guide - Updated August 14, 2020

Sponsorship Benefits Each sponsorship includes the following benefits. Learning Collaborative Advisor

Learning Collaborative Contributor

Spotlight Webinar

Directory Listing

Subscription to the Alliance Insider monthly e-newsletter

•

Advisory role in identifying topics/themes for presentations for designated collaborative events, input into collaborative research projects/studies and member pulse surveys, may contribute content to designated collaborative workgroup assignments

•

—

Company passes for collaborative virtual event (includes the presenter)

—

One year complimentary directory listing

•

—

Attendee list and one-time email use of the list (must receive prior approval from Health Plan Alliance)

•

—

May promote support of the Alliance on social media

•

—

Article featured on website and in weekly member e-digest

—

Document featured on website and in weekly member e-digest

—

Branded conversation corner at select collaborative virtual summit(s)

•

—

10-minute video during designated collaborative virtual summit(s)

•

—

Pop-up ad during collaborative virtual summit and select webinars

•

—

One ad in the digital program for designated collaborative events

•

—

Logo placement on the Alliance website and on all promotional materials provided to members

•

—

Use of the Alliance name and/or logo with approval

•

—

Eligible for the Alliance Preferred Business Sponsors Program

•

—

Benefits

Sponsorship Guide - Updated August 14, 2020

“Stonegate is extremely grateful for our ongoing partnership with the Health Plan Alliance as both a preferred business sponsor and a participant in the GPO. The Alliance has done a fantastic job at introducing us to its health plan members and providing us with a platform to both speak to and learn from the collective group. We have rapidly expanded our business and realized an ROI far greater than we would have ever expected. Most importantly, the Alliance team is wonderful to work with and is always looking for ways to help us continually grow and better serve its members.” – Marc Pierce, Founder & CEO Stonegate

Sponsorship Guide - Updated August 14, 2020

Become A Preferred Business Sponsor Keep your company top of mind year-round. Invest a minimum of $25K in event sponsorships and/or the GPO, and gain access to a package full of exclusive brand building benefits. The higher-level of sponsorship investment your organization commits to, provides you with enhanced branding and networking opportunities. Plus, you’ll have the opportunity to strategize with the Alliance leadership team, gaining valuable insight into timely market trends.

Thank You To Our 2019 Preferred Business Sponsors PLATINUM

BRONZE

• Cognizant

• Clarity Software Solutions

• MultiPlan

• Cumberland Consulting

• RBS Re

• EyeMed

• Summit Re

• FlexTech • FurstGroup

GOLD

• Lumeris

• Change Healthcare Consulting

• MHK

• HealthScape Advisors

• Performance Clinical Systems

• Stonegate Advisors

• Simplify Healthcare • Vital Decisions

SILVER

• WexHealth

• Carrot Health • Centauri Health Solutions • HealthEdge • HealthEquity • Panviva • Provista • Pulse8 • The Phia Group

Platinum $150,000

Gold $100,000

Silver $50,000

Bronze $25,000

Targeted email to Alliance members

Video in vendor directory listing

•

Preferred Business Sponsor Benefits One hour strategic planning session with Alliance leadership Article featured on website and e-digest*

Preferred business sponsors also receive: consideration for special joint projects such as focus group studies, member surveys, on-site programs for members and benchmarking reports; consideration for speaking roles at value visits (requires specific subject matter expertise); acknowledgement on Alliance website; use of the Alliance name and/or logo with approval. *In addition to what is included with other sponsorships.

Sponsorship Guide - Updated August 14, 2020

Grow Your Business With Our Group Purchasing Organization (GPO) There’s no better way to increase your visibility, credibility and grow your business with our members. We carefully select companies that align with our members’ needs and are interested in offering our members exclusive savings they won’t find anywhere else. Let us help facilitate introductions with your key prospects and work with you to attain your goals.

Increase visibility

The Alliance serves more than 4,400 active members from nearly 50 providersponsored health plans. By participating in the Alliance GPO, you’ll receive increased exposure to individuals from all areas of health plan operations in one of the fastest growing segments of the managed care market.

Increase credibility

Because GPO participants are thoroughly vetted by Alliance leadership and governance committees, Alliance members know they can trust and rely on the companies in the GPO. When Alliance members are looking for a business partner, Alliance leadership and members start with the businesses in the Alliance GPO.

Increase business efficiency

Gain access to a dedicated marketing channel which includes: • Inclusion in the Alliance GPO Guide • Year-round communications about your business and offerings via email, webinars, newsletters and the Alliance website • Personal outreach and introductions by the Alliance leadership • Focused strategy sessions with Alliance leadership • Insight into your current and prospective clients’ needs

Admin Fees

Submit a proposal

Proposal process

Maximum 3% of revenue generated in new business from Alliance members during the contract term.

• Description and pricing of products/ services to be offered in GPO contract

The GPO proposal review and contract approval process may take a minimum of six months.

Requirements • Complete profile in the Alliance vendor directory • Have at least two Alliance members as contracted customers for a minimum of 18 months • Have served as programming faculty and/or a sponsor of at least two Alliance events in the last two years

• Description of value-added services to be provided (if any) • Description of projected revenue to be achieved through GPO contract • Description of marketing campaign • List of current clients that are Alliance member plans • Provide a reference from three health plans, one of which must be an Alliance health plan member

• Proposal is received and reviewed by Alliance chief business officer • Proposal is reviewed by Alliance senior leadership team • Proposal is reviewed by Alliance Programs and Partnerships Committee • Alliance chief business development officer works with new GPO participant to execute contract/LOA

• Agree to use Alliance standard contract • Obtain contract and participation approval from the Alliance 18

Sponsorship Guide - Updated August 14, 2020

2019 Alliance GPO Participating Companies Visit the Alliance website for a current list of participating companies. • Alliance of Community Health Plans • Carrot Health • Change Healthcare • Cognizant • Deft Research • FlexTech • Hayes • HealthEquity • HealthScape Advisors • LifeBalance Program • MCOL • MSP Recovery • MultiPlan • Panviva • Policy Reporter • Provista • Pulse8/Formul8 • RBS Re • RxSense

“The extensive networking at Alliance value visits and fly-ins is incredibly valuable to our business. That’s why FlexTech is a preferred business sponsor. Being actively engaged in Alliance meetings is also what enabled us to tailor our GPO offering to Alliance members’ needs, which has been advantageous for all parties involved. We look forward to expanding our engagement with the Alliance and our relationships with its health plan members for years to come.” – Alexei Beran, VP Business Development FlexTech

• Simplify Healthcare • Stonegate Advisors • Summit Re • The Phia Group • Truveris • Wakely

Interesting Fact In 2019, 90% of Alliance members participated in at least one GPO contract. In aggregate Alliance members spent an estimated $80 million or more with the companies in our GPO.

Sponsorship Guide - Updated August 14, 2020

Sponsorship Fulfillment Guidelines The following guidelines outline what is needed to fulfill your sponsorships and help you ensure that you are taking full advantage of all your sponsorship benefits.

General guidelines • Use “Health Plan Alliance” on first reference and “Alliance” on secondary references. • Note: We do not use the acronym “HPA” to describe our organization. • Terms and phrases such as “preferred,” “endorsed,” etc. are prohibited.

Logo • Provide an .eps and hi-res .jpeg which may be used to promote your sponsorship on the Alliance website and/or print collateral. A member of the Alliance staff will format and upload your logo to your vendor directory listing.

Ad in digital event program • Provide a 8.75” x 11.25”, 300 dpi, .pdf advertisement. • No crop marks, the .125” perimeter of the ad will serve as the bleed and will not be visible on the page to ensure proper fit of the content.

Article • To see examples, visit the business sponsor news section of the newsroom on the Alliance website: https://www.healthplanalliance.org/hpa/Business_ Partners.asp • 1,500 words or less press release or educational article that directs individuals to learn more about your company. • You may provide a link to an existing article on your website; or text, links and/or an html embeddable form.

• Must provide title, one to two sentence abstract and a completed sponsorship fulfillment form (see pg. 22). • Featured in the business sponsor news section of the newsroom on the Alliance website, under the articles tab of your vendor directory listing and in our Tuesday member e-digest following your article’s publication.

Document • A PDF informational document, guide, white paper or report providing information on an issue. • Must include a title, one to two sentence abstract and a completed sponsorship fulfillment form (see pg. 22). • Featured in the Alliance Knowledge CenterSM, under the documents tab of your vendor directory listing and in in our Tuesday member e-digest following the document’s publication.

Video for virtual summit • File should be no more than 10-minutes long, 1080p .mp4 video. You may also submit a YouTube video link. • If you do not have video production resources, we highly recommend using PowerPoint or your webinar platform to create your video. These options offer you the greatest control over the production of your video. For instructions on how to use PowerPoint to record a slide show with narration and slide timings, visit: https://bit.ly/PP-Video-How-To. If additional assistance is needed, please let us know. • If using PowerPoint to create your video, use the widescreen (16:9) size.

One-time use email list • Your email must address why the recipient is receiving the email • Provide final draft of the email to the Alliance for review and written approval.

Pop-up Ad The pop-up ad is a template that consists of a 162 x 240 pixel image on the left and four available text fields along with a CTA button on the right. The example pictured here shows where the text will appear and how it will render. You do not need to use all the available text field options. • 300 dpi, 162 x 240 pixel image • 200 character teaser • 200 character headline • 200 character normal price (text with line through it) • 200 character discounted price (or additional text) • 200 character button text • HEX# for button color (optional)

Sponsorship Guide - Updated August 14, 2020

• Video must be hosted on YouTube or Vimeo

Top 15 Vendor Spotlight Webinars Of 2019

• Provide the “embed” link to the Alliance. To access the embed link, click on the “share” button on the video page. Select the “embed” option. This will open a box with html code. The embed link will be in this code.

The following webinars had the most registrations. If you’re sponsoring a vendor spotlight webinar this year, you can leverage this list to help you craft the perfect webinar title!

• YouTube “embed link” example: https://www.youtube. com/embed/...

1. Increase your share of New-to-Medicare: Marketing Strategies for Regional Health Plans

• Vimeo “embed link” example: https://player.vimeo. com/video/...

2. MEDICARE: Q3 and Q4 levers to increase revenue

Video in directory listing

Vendor spotlight webinar • Before selecting your webinar date, you must provide a session title; one to two sentence abstract; webinar page copy; presenter’s name, title, and bio; a description of your organization’s expertise as it relates to the webinar’s focus/ theme; and a completed sponsorship fulfillment form (see pg. 22). • NOTE: Your title and abstract will impact registration numbers. It is important that both are attention grabbing and speak to your audience’s specific pain point. We strongly recommend keeping your title to seven words or less or less than 80 characters. • Webinar details including your event title and abstract will be featured in our Tuesday member e-Digest every week starting six weeks in advance of your event • Provide presentation slides and schedule a technology check session at least one week in advance

Targeted email • Provide email text and links which the Alliance will place into an Alliance branded email template • May include one 560 pixel wide image • Complete the sponsorship fulfillment form to select who should receive your email (see pg. 22)

Social Media • You may promote your support of the Alliance on social media. Please see the general guidelines section. • The Alliance is on Twitter (@HlthPlnAlliance) and on LinkedIn (@ Health Plan Alliance). • If sponsoring or speaking at an Alliance in-person meeting or virtual summit, the Alliance has social media images you can use to promote your participation and/or speaking session. Each in-person meeting and virtual summit has its own hashtag you can use in your post as well.

3. What Your PBM Doesn’t Want You To Know 4. Impact Value-Based Payment: Essential Strategies for MAOs 5. The New Industry Standard Scoring Model For Provider Data Accuracy 6. How to create pharmacy transparency, increase savings and engage members 7. Delivering Innovation in the New Healthcare Landscape 8. Health, Happiness, and Savings: Increase Member Engagement and Satisfaction with the LifeBalance Program 9. How to Run a Payment Integrity Effort as efficiently as Blue Cross Blue Shield 10. MEDICAID: Q3 and Q4 levers to increase revenue 11. How to Help Your Members Take Control of Costs and Understand Care Options 12. The Keys to HHS-RADV IVA Success 13. Onduo: Virtual Clinic support between PCP visits for members 14. Aging, complex patients are driving a transformation in care delivery: Re-imagining the house call 15. The State of Employer Stop Loss

Sponsorship Guide - Updated August 14, 2020

Virtual Summit Branded Conversation Corner A. Exterior Background Image Provide either a 284 w x 162 h pixel .eps, hi-res .png or .gif

B. Exterior Logo White transparent background .png logo, at least 200 pixels high

C. Exterior Room Title Thought leadership oriented short tagline, up to 30 characters

D. Exterior Room Description

A. Exterior Background Image

Up to 400 characters

E. Interior Background Image Hi-res 1600 h x 900 w .jpeg or .png; either dark to accommodate white text, or light to accommodate black text

F. Interior Logo Hi-res .png logo, square or rectangle, at least 96 pixels in height

G. Interior Room Title Up to 100 characters

H. Interior Room Description 80-90 words will be displayed, additional words will be collapsed under “read more”

B. Exterior Logo

I. Interior Banner Ad Hi-res .png image, 1300 w x 112 h pixels

J. Speaker(s) Name, headshot, title, short 15-25 word bio, social media links (can be multiple links for LinkedIn, Facebook, Twitter or Instagram only)

C. Exterior Room Title

Sponsorship Guide - Updated August 14, 2020

D. Exterior Room Description

G. Interior Room Title

E. Interior Background Image

H. Interior Room Description

F. Interior Logo

I. Interior Banner Ad

Sponsorship Guide - Updated August 14, 2020

Sponsorship Fulfillment Form Complete and return this form when submitting materials for a spotlight webinar, article, document or a targeted email to Alliance members. Questions? Contact Roe Carson, E: roe.carson@healthplanalliance.org, P: 972-830-6830.

Areas of Responsibility Only complete if form is for a targeted email to Alliance members. □ Behavioral health management

□ Human resources

Item Details FOR SPOTLIGHT WEBINARS: Please also provide your event page copy with this form.

□ Claims management □ Communications

□ Information technology

□ Informatics

FOR A TARGETED EMAIL TO ALLIANCE MEMBERS: Please also provide your email subject and copy with this form.

□ Compliance management a/or legal

This form is for a: □ Spotlight Webinar

□ Enrollment and membership administration

□ Article

□ Executive leadership team

□ Document

□ Facilities management

□ Targeted email to Alliance members

□ Finance

□ Customer service

□ Medical management □ Pharmacy management □ Provider network management and service □ Purchasing □ Quality management □ Regulatory affairs □ Risk adjustment □ Sales and marketing

□ Fraud and abuse Company name

Role Only complete if form is for a targeted email to Alliance members.

Date of webinar/item publication/email send

□ Senior leader

□ Supervisor/Manager

□ Director

□ Team member

Title of webinar/article/document

Relevant Topics Abstract for webinar/article/document

Only complete if form is for a spotlight webinar, article, or document. □ Behavioral health management

□ Human resources

□ Change management

□ Legal

□ Claims management

Relevant Products

□ Coding

Only complete if form is for a spotlight webinar, article, or document.

□ Compliance management

□ ASO/Direct Contract/ Self-funded

□ Medicaid

□ CHIP

□ Medicare Cost

□ Duals/Special Needs Plans/Duals Demo

□ Medicare Prescription Drug Plan

□ Medical management □ Member experience □ Pharmacy management □ Product development

□ Customer service

□ Quality management

□ Decision support/ informatics

□ Reciprocity □ Regulatory affairs

□ Digital strategy transformation

□ Risk adjustment □ Risk management

□ Federal Employee Health Benefits Program

□ Medicare Supplement

□ Health savings/ reimbursement accounts

□ Point of Service

□ Enrollment and membership administration

□ PPO

□ Financial management

□ PPO Network

□ Fraud and abuse

□ Value based reimbursement

□ Private Exchanges

□ Governance

□ Vendor management

□ Public Exchange (ACA)

□ Government programs

□ Wellness

□ TPA

□ Health system relationships

□ HMO/EPO Commercial/ Small & Large Group □ Individual

□ Medicare Advantage

□ Information technology

Sponsorship Guide - Updated August 14, 2020

□ Sales and marketing □ Strategic planning

Logo Usage Guidelines Use of the Alliance logo is included with select sponsorships. When displaying the Alliance logo, please follow these guidelines.

Terms

Logo Usage

• Logo use must be approved in writing by Nicole Fultz, director of marketing and communications, E: nicole.fultz@ healthplanalliance.org

There should be sufficient space around the logo. Standard Logo

• Use of the Alliance logo does not imply endorsement, preferred relationship or other special relationship between the Alliance and a sponsor • Terms and phrases such as “preferred,” “endorsed,” etc. are prohibited

Standard Logo (Grayscale)

• Unauthorized use of the Alliance logo is strictly prohibited

Unauthorized Use • Use of the logo in line with text of a headline

Standard Logo On Dark Background

• Altered versions of the logo (rotated, scaled disproportionately, or changes to the color of any part of the logo) • Change in the size ratio of the brand/tagline text • Redesign the logo or design your own version of the logo • Screen, outline, border or shadow the logo

Logo Without Tag

• Use of an outdated version of the logo

Color Palette Blue

Teal

Logo Without Tag (Grayscale)

Logo Without Tag On Dark Bakground

RBG: 0, 0, 255 CMYK: 100, 100, 0, 0 HEX: #0000FF

RBG: 120, 205, 234 CMYK: 54, 0, 2, 0 HEX: #78CDEA

Grey

Red

Questions? Contact Us Nicole Fultz Director, Learning and Communications P: 972-830-8631 E: nicole.fultz@healthplanalliance.org RBG: 137, 137, 137 CMYK: 0, 0, 0, 46 HEX: #898989

RBG: 255, 0, 0 CMYK: 0, 100, 100, 1 HEX: #FF0000

Sponsorship Guide - Updated August 14, 2020

Your Vendor Directory Listing Preview Your Listing

Make The Most Of Your Listing

You can search the vendor directory and preview your listing any time by vising the “vendor directory” page under the “support us” tab on the Alliance website. Only Alliance members can see your list of current clients, company brochure, documents, and your GPO contract for savings (only visible in GPO participating companies’ listings).

Check that your listing includes the following items. We also recommend that you review your profile regularly to ensure your profile is up-to-date and accurate. □ Logo (email a hi-res .eps and .jpeg file to roe.carson@ healthplanalliance.org) □ Brochure

Edit Your Listing Your designated company profile manager is the only user that has access to edit and add executive team members to your listing.

□ Company thought leaders (include their headshots and bios) □ List of Alliance members who are your customers (You can view the current list of Alliance members from the About Us tab on our website) □ Website URL (include http:// to hyperlink the URL to your site)

Need Assistance

□ Phone number

If you need assistance or would like to view what members see when they view your profile, contact Roe Carson. E: roe.carson@healthplanalliance.org P: 972-830-6830

□ Detailed description of your services (TIP: Optimize your profile for search by adding a list of keywords after your company description) □ Video (only available to preferred business sponsors, email your YouTube or Vimeo embed URL to roe.carson@ healthplanalliance.org) □ Documents and articles—take advantage of the document and articles that come with your sponsorships, these also appear in your vendor directory listing □ Federal Tax ID number (for the Alliance business development team only)

Your Alliance Dashboard Access up-to-the-minute intel in your company dashboard. Log in to your Alliance account, expand your welcome box and click “My company dashboard” to view: • Confirmed, upcoming meetings and available sponsorship opportunities • Vendor directory listing health check • Recap of your online resource traction among Alliance members • A snapshot of your company’s sponsorships year to-date, including vendor spotlights, articles, event sponsorships and registrant stats • Quick links to company account management tools, such as GPO activity submissions, a list of outstanding sponsorship invoices, and company roster management • Visit http://www.healthplanalliance.org/hpa/meetings.asp or your Alliance portal to view the Alliance meeting calendar.

Sponsorship Guide - Updated August 14, 2020

What is the Alliance Member Weekly E-Digest? Every Tuesday, Alliance members receive a personalized e-digest that features upcoming opportunities to collaborate with their network and recently added resources based on the interests they’ve selected in their profile. When you host a vendor spotlight webinar, or leverage your sponsorship benefits to share an article or document with Alliance members, it is curated to the Knowledge CenterSM on our website and is also featured here in member’s Tuesday e-digest. This email is only sent to Alliance members. Content includes: • Webinars coming up in the next six weeks along with the individual’s current registration status. • Documents add to the Alliance Knowledge CenterSM in the last week, including on-demand webinar recordings and presentation materials. • Articles posted to the Alliance website in the last week. To see examples of articles submitted by other sponsors, visit the business sponsor news section of the newsroom on the Alliance website: https://www.healthplanalliance.org/hpa/Business_ Partners.asp. • A list of upcoming Alliance member meetings happening in the next six months.

Look for the Alliance Insider e-newsletter in your inbox each month to keep up with what’s happening with the Alliance Once your Alliance profile is setup, you’ll receive the Alliance Insider e-newsletter each month. You’ll find updates about new programming developments, what’s on our members minds, and recent Alliance and health plan member news. It’s a great way to gain insight into the topics that are trending now so you can feature your company’s expertise with a timely spotlight webinar, article or document submission.

Sponsorship Guide - Updated August 14, 2020

What Our Members Value Most About The Alliance “The biggest benefit of the Alliance is the fact that you’re in a room of your peers who are all experiencing things very similar to you. It really is a place to bounce ideas off of each other and to hear what other plans are doing that you might not have thought about. Today is a great example. I’ve been in this meeting for two hours and I already have a list of ideas 15 things long.” Penny Ransom, Chief Administrative Officer Network Health

“We’re a small organization both geographically, as well as in numbers. Over the years that we’ve been a part of the Alliance, we’re able to reach out to the Alliance staff and we’re always able to find answers or solutions from other health plans’ experiences. What we experience on a very micro geographical level, the Alliance experiences at a national level and brings that to bear back on our particular situation where we happen to be – in north Georgia.” Mark Mixer, CEO Alliant Health Plans

Sponsorship Guide - Updated August 14, 2020

Jaime G. GonzĂĄlez, DrPH, MSSW, MSHA Chief Business Development Officer P: 972-830-6355 E: jaime.gonzalez@healthplanalliance.org

Roe Carson Business Development Specialist P: 972-830-6830 E: roe.carson@healthplanalliance.org

Sponsorship Guide - Updated August 14, 2020

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