Brand values
We take our other values from our Brand Personality Human ∙ Collaborative ∙ Ambitious Maverick ∙ Game-changing
Human • As staff, we respect each other and each oth-er’s professionalism • We value the intellect and creativity of our users and peers • Our museum will be personal and personalized
Collaborative We think hybridically across organisations and professional areas
We co-create We bridge the local and the global
Maverick • We knowingly, discerningly, and keenly challenge assumptions, conventions, and disciplinary borders in order to create tomorrow’s free thinking hybrid museum • We will reverse engineer audience outcomes • We see ourselves as an R&D lab for tomorrow’s museum
Ambitious • We are fired up restless professionals: self-critical and never satisfied • We want to be recognized for our professionalism, pioneering practices and hybrid-thinking • We’ll keep on creating tomorrow’s museum
Game-cha nging • We think hybridically with respect to disciplines, our organisation and our basic philosophy. Our 21st century practice will challenge 20th century conventions • We will focus on and evaluate end-user outcomes • We judge our success by those outcomes and impacts
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