TIPS FOR BUYING MOTELS
Motels:
a great business option Owning a motel has been a lucrative business option for a large number of people over the long term, as well as having been very rewarding and satisfying on a personal level for many moteliers. Researching the motel industry is a good place to start the journey. In gathering information, the web is the place to start for any initial enquiries. As with a search on any topic, sorting good information from bad requires further investigation and patience. Talk to friends or relatives who are, or have been in the industry and speak to experts, not those who “dabble a bit” and want to try to sell anything and everything. Speak to those who specialise in the motel industry. When considering a purchase, the options available are many and varied. Where one wants to live is generally not the best place to start. Instead, looking at the regions that offer the best motel opportunities is a better option. Will those areas fit in with the family or lifestyle requirements one has? Another consideration is which type of ownership tenure will suit you best. The main three types of ownership available for motel acquisitions are freehold, freehold passive investment and leasehold. Each offers different benefits and burdens to the owner and one must determine which would suit your particular situation best. Weighing up the facts and comparisons between them will help determine what is suitable for each investor. Gaining some form of finance “pre-approval” is also helpful. Remember however, that each lending situation is different so guidance on what you can and
for the operator to get to know and build relationships with their customers, which may well impact on whether they return or not. This side of the business can also be a problem area if not operated efficiently.
Andrew Morgan, Motel Broker, Qld Tourism & Hospitality Brokers
cannot purchase based on your financial capacity is invaluable. Other factors, such as serviceability, will need to be dealt with on each individual business. Another important decision that needs to be made early on, is whether one is going to operate the business yourself or not. This may affect the type of tenure that is considered. Historically, (20 years ago) most motel owners were also the operators living on site, but this is not the case today with many operated on a more passive basis, either under management or under lease. Motels are an excellent business in this respect as they can be operated successfully without the owner needing to be onsite all the time.
Physical considerations Number of units – Individuals should determine how many units they wish to operate and then work towards that. The budget that is available will also affect this decision as the more units, generally the higher the price. Restaurant/Dining – Love them or hate them, a restaurant or dining option requires operators to be more socially involved. They provide an opportunity
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Standard/Presentation – The standard of the presentation of a motel will affect the return on investment expected by the market. If hundreds of thousands of dollars are required to rectify poor standards or years of neglect, it will affect the price that is paid for the property in its current state. Motels that are not presented in the best manner can offer excellent opportunities to add value to the business/property by rectifying areas in need of work. Location – Motels tend to be focused near major highways, main roads, waterfronts and city centres as these areas tend to be places where demand for accommodation is at its highest. Location does play a role in determining the value of a motel as the demand for a coastal motel has historically been higher therefore pushing the value of the motel higher and the return on investment lower. Residence – Motels usually offer an onsite residence. One must be aware however, that although they are comfortable and large enough, they are generally not the size of a stand-alone house. There are substantial benefits of living onsite that include the lifestyle of a family living and working together and the tax benefits that are available. The costs of living in a home in the suburbs are largely absorbed by the business in the case of a motel, such as food, electricity, council rates, rent, loan repayments, water, insurance, telephone, and much more.
Business considerations 1. Online reviews – Good online property reviews are invaluable. Be aware of them but be selective about what one takes on board. The main thing to consider is the tone of the reviews and how they read, rather than individual reviews. If there are nine reviews on a motel that are positive and one that is not, then go with the nine, as that tenth review may not be legitimate. If nine reviews mention a specific issue with a property/business then consider how serious the problem is and how easily it can be rectified. Sometimes issues can be easily fixed by a new operator, and therefore may be to the benefit of the buyer in the future. 2. Lifestyle – Again the benefits of a family working together, and the opportunities to grow with the business can be very rewarding. Getting into a position where you are confident enough to delegate certain areas of the business to key staff members will allow for more time to get out of the property and take time out for family, schooling or other social or sporting activities. 3. Potential/Opportunity to value add – The old saying is “no one buys a business unless they see potential”. There is generally potential in every motel business. Often investors fall into the trap thinking that where a motel operates on a very high occupancy rate, there may not be upside potential. This sometimes offers the best potential, as the room rates could allow for an increase resulting in a lower occupancy rate, but a higher profit margin, and less wear and tear, etc. A new broom always sweeps clean and a new perspective, vision and enthusiasm offers the opportunity to take a motel business to the next level. RESORT NEWS - DECEMBER 2018