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EDITOR
Mandy Clarke, editor@accomnews.com.au
INDUSTRY REPORTERS
Sarah Davison
PRODUCTION
Richard McGill, production@accomnews.com.au
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CONTRIBUTORS
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Your stories, our pages: Meet the editor at NoVacancy 2025
Welcome to the winter edition of AccomNews.
The nights might be chilly, but if you ask me, it’s the perfect season to connect, plan and get inspired for what’s next.
One thing I love about our industry is that it never stands still. From major events that boost occupancy figures in the quieter months to smart operators finding new ways to deliver exceptional guest experiences, there’s always something worth sharing.
That’s exactly why I’m so excited for NoVacancy 2025. I’m happy to announce that we’re doing something extra special this year!
Mandy Clarke, Editor editor@accomnews.com.au
For the first time, I’m inviting you to come and say hello during our
“Meet the Editor” sessions live at the expo. I’ll be sett ing aside time for relaxed, one-on-one chats with operators, suppliers and innovators—basically
anyone with a great story to tell. If you’ve got an idea you’d like to pitch, want to know how to get your business featured, or just feel like chatt ing about what’s happening in your corner of the industry, I’m all ears.
Just email me to book a spot, or closer to the time you’ll be able to make an appointment through the NoVacancy app. If you miss out, you can always pop by the AccomNews stand to say hello to me or one of the team and grab some magazines.
I can’t wait to hear what you’re working on and help you share it with our readers.
While you’re enjoying this jampacked issue of the magazine, don’t miss our 2025 Caravan &
Holiday Park Industry Spotlight supplement. It’s full of insights from the CIAA’s big National Conference, held in May on the Gold Coast. It’s always an absolute pleasure to be there with AccomNews —I never fail to be inspired when surrounded by people who tackle big challenges with so much energy, optimism and good humour.
I’m looking forward to catching up at NoVacancy on September 17–18 at ICC Sydney. Until then, stay cosy, stay curious and let’s keep this industry moving forward, one great story at a time.
Warmest regards, Mandy
Clarke editor@accomnews.com.au
Our team brings extensive industry experience to deliver complete "turn-key" solutions for recreational spaces of all shapes and sizes.
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Vivid lights the way for better tourist numbers
After 23 nights, the lights have gone dark after another successful Vivid Sydney.
The Southern Hemisphere’s leading multi-artform festival and Australia’s largest event was held from May 23 to June 14 and continues to prove a winner for accommodation hotels.
While final attendance figures are not yet confirmed at the time of writing, nightly crowds were estimated at 200,000 on the festival’s first two Saturdays.
More than 1.2 million people attended the first week—up 10 percent on last year— with overall attendance predicted to be more than the 2.4 million in 2024.
Over the last few years Vivid Sydney has turned what are usually a few quiet winter weekends into a boom period.
This year saw occupancy rates in Sydney gett ing close to 90 percent on Saturday nights— numbers rarely seen outside the Christmas holiday period.
It is good to see the NSW Government actively trying to build up the winter season in the harbour city.
Destination NSW is supporting 24 events from June to August this year, expected to att ract almost 2.5 million attendees and inject more than $320 million into the state’s visitor economy. This
line-up includes MJ the Musical, the British and Irish Lions Rugby Tour, the Women’s State of Origin series and the final match of the 2025 Men’s State of Origin, closely followed by the Sydney Marathon in early September.
Destination NSW has also launched a new seasonal marketing campaign—Feel the Sydney Side of Winter—targeting key domestic markets in Victoria, Queensland, the ACT and across NSW. These ‘sugar hits’ are great at keeping our sector afloat and they also help tackle the major factor hampering our industry, the disappointing number of international tourists.
If tourists come and enjoy an event like Vivid, they may return with others and they may spread the word.
After a disappointing result in March 2025, we saw a solid increase in short-term visitor arrivals in April, with a rise of 8.1 percent to 641,150 compared
to the same month last year. Although this arrival number is still 8.5 percent below pre-COVID, when 700,370 short-term visitors arrived in Australia in April 2019.
New Zealand was the largest source country, accounting for 19 percent of all visitor arrivals in April 2025. I have nothing against our Kiwi cousins, but we know they are often here to visit friends and relatives and do not boost the visitor economy in the same way as visitors from other countries.
NZ was followed by China, from where arrivals are continuing to trend up, and then the UK.
Recent global politics seems to be shift ing tourist behaviour.
Tourist numbers visiting the US have dropped nearly 10 percent—with visitors from Canada to the United States down 30 percent.
Chinese, Japanese, Korean and Taiwanese tourists are choosing Europe over the States—which may create opportunities for Australia too.
We really need to focus on diversification. We should not be reliant on China or the USA—or any single country.
We need to focus on emerging markets like India, South Korea and South-East Asia and we look forward to tackling this with the Federal Government.
New board and new direction for Accommodation Australia
Our Association has also been focusing on the future. After recent elections, we now have a new streamlined board and structure representing each state and territory.
The 11-person board has two new members, including newly elected Treasurer Andrew Bullock (1834 Hotels) of South Australia and Tasmania’s Shelley Verdouw (RACV Hobart).
Accommodation Australia
Chair David Mansfield (The Ascott Limited) was re-elected, as was Deputy Chair Emma Hynes (IHG Hotels) from NSW.
I congratulate all re-elected board members—especially David and Emma—and would like to welcome both Andrew and Sally to the team.
This is a board that is strong on industry and governance experience, and I look forward to working with everyone to deliver on our new strategic plan to get the best possible outcomes for our members and the broader tourism sector.
I would also like to thank the three outgoing board members, particularly former Treasurer Bruce Copland, for his many years of service to our sector.
James Goodwin CEO of Accommodation Australia
Images courtesy of Destination NSW
What’s holding back our inbound tourism recovery
The latest Annual Benchmark Report from Tourism Research Australia gives us plenty to consider as we navigate the recovery of Australia’s visitor economy. While international arrivals are growing, and international spend has reached a record $32.9 billion, the inbound holiday market is still sitting around 20 percent below 2019 levels.
This gap has been consistent for the past year, and for many regional tourism businesses, it’s not just a statistic but a challenge to the recovery of their businesses. Cost pressures, staffing shortages, and limited air access continue to restrict growth where it’s needed most.
Meanwhile, Australians are heading offshore in record numbers, with 6.9 million outbound holidays taken in 2024. That’s billions in spending leaving the country while our inbound sector struggles to regain ground. The imbalance is clear and highlights the urgency of supporting export tourism operators who are still rebuilding.
China has reclaimed the top spot for visitor spend, but volumes remain well below pre-pandemic levels. While the rebound is encouraging, the full recovery will take time. Other markets like South Korea, India, and Japan are showing strong growth trends, offering a pathway to diversify and future-proof the sector.
Regional Australia has a key role in unlocking the next chapter. Destinations that offer some of the country’s most compelling tourism experiences, including nature, food and wine, and Indigenous cultural tourism,
Peter Shelley Managing Director, Australian Tourism Export Council
remain under-visited due to high costs, access issues, and limited workforce capacity.
One major barrier is domestic airfare affordability. While connectivity has improved, many regional routes remain expensive for visitors, at times even higher than the cost of the international fare to get here. With Australia’s airlines posting record profits, now is the time to invest in fare structures that prioritise access over
margin. Supporting dispersal isn’t just good for regional communities, it strengthens the entire visitor economy.
Workforce shortages are another critical issue. Tourism businesses, especially in regional areas, struggle to recruit and retain the staff needed to deliver high-quality experiences. Working holiday makers (WHMs) have long been vital to this labour mix, but recent visa changes for WHMs from the UK have reduced incentives for WHMs to travel into regional areas or take up tourism roles.
This shift is concerning, especially given the numbers. More than 220,000 WHM visa holders are currently onshore, with another 100,000-plus granted visas and yet to arrive. That’s a huge potential workforce, but without an incentivised policy framework, many won’t move beyond the east coast.
The government’s migration review presents a real opportunity to get this right. Introducing new regional work incentives for key markets, offering better support to employers, and recognising tourism’s unique geographic and seasonal needs would help align WHM policy with where industry demand lies.
Tourism recovery is about more than just arrivals. It’s about spreading benefits across communities, building resilience, and delivering on the promise of a uniquely Australian experience. That won’t happen unless we fix the structural barriers still holding us back, including airfare affordability, workforce access, and business support. With the right mix of coordinated action, we can grow stronger and contribute to the economy in a way that benefits all Australians.
Growth, adaptation, and the road ahead for tourism’s beating heart
The last few months have been crazy. We have just wrapped our annual conference on the Gold Coast—a conference that attracts over 1000 delegates and 130 exhibitors from across our glorious industry.
From parkies to manufacturers, we’re lucky to have a diverse mix of people, all passionate about caravanning and camping. What makes this such an eff ort? We deliver our conference in-house; we unite as a team and put our shoulders to the wheel to deliver an event that mirrors the passion of the industry.
It is this passion that saw us pausing this year to reflect on our eff orts—the industry’s eff orts. It was also a great reminder that through the work of our research and insights team, it was the 10th anniversary of our Caravan and Camping State of Industry Report
It’s clear the caravan park sector has come a long way—not just in scale, but in strategic intent and sophistication. In an environment shaped by shift ing
Stuart Lamont CEO, Caravan Industry Association of Australia
demographics, economic pressure, and evolving traveller expectations, Australia’s caravan parks continue to adapt, perform, and underpin regional tourism resilience.
The top-line figures from 2024 tell an important story. Caravan park accommodation revenue reached $3.1 billion—a seven percent increase on the previous year. This growth came despite macroeconomic headwinds, including high interest rates and persistent cost-of-living challenges that have reshaped household spending. These results reaffirm that caravan
Caravan parks now represent more than a tradition—they represent a $10.6 billion visitor expenditure to our economy
parks are not just enduring— they are innovating and growing by aligning with consumer priorities like aff ordability, value, and meaningful travel experiences. A true indication of the resilience of the industry.
Unpacking the revenue story further, cabins remain the sector’s standout performer, accounting for $1.9 billion, or 62 percent of total park accommodation revenue.
Powered sites generated $1.1 billion (36 percent), while unpowered sites contributed $66 million (two percent). Cabin revenue grew by a remarkable
nine percent year-on-year, underscoring a trend toward higher-yield, comfort-focused off erings. While occupancy rates eased slightly across all categories—cabins at 60.2 percent, powered sites at 48.5 percent, and unpowered sites at 20.2 percent—the total revenue outcome demonstrates the success of refined yield strategies and consumer responsiveness among operators.
Taking a step back to the broader domestic visitor economy, Australians took 15.2 million caravan and
Image: License Caravan Industry Association of Australia
camping overnight trips in 2024, generating 57.1 million visitor nights. While these figures represent modest declines from the previous year (down 0.8 percent and six percent, respectively), they remain well above pre-pandemic benchmarks, signalling that caravan and camping holidays have cemented themselves as a long-term pillar of the Australian travel landscape. Most critically, 91 percent of these trips occurred in regional Australia, reinforcing the caravan park sector’s unique role in decentralised tourism, job creation, and small-town revitalisation— highlighting the importance of regional dispersal of travel.
What is particularly encouraging is the demographic shift underpinning this growth. The 30 to 54-year-old market now leads the way, accounting for 46 percent of all caravan and camping trips and 42 percent of visitor nights. This represents a substantial pivot from historic patterns dominated by the over-55 demographic. Families, working couples, and younger travellers are increasingly
drawn to the convenience and versatility off ered by cabins and powered sites—particularly as value-for-money propositions become even more critical.
For park operators, this generational shift is not just a market signal—it is a call to action. Younger travellers bring diff erent expectations: digital connectivity, sustainable infrastructure, pet-friendly accommodation, and familyfriendly communal areas are no longer value-adds—they are increasingly core requirements. The operators best placed to thrive are those embracing these shift s with proactive reinvestment, customerfocused design, and strong brand positioning within their regional networks.
As the sector grows in both value and complexity, so too does the need for consistent and supportive public policy. Park operators continue to face challenges, including inconsistent or non-existent local infrastructure planning that acts as a barrier to investment, state governments creating uneven playing fields,
excessive regulatory red tape, and planning approvals that don’t reflect the sector’s modern-day reality.
Caravan Industry Association of Australia remains focused on advocating for national consistency in regulation and a greater understanding among policymakers of the essential role caravan parks play in Australia’s tourism and regional development frameworks.
Importantly, the accommodation side of the industry is no longer simply a place to stay—it is a destination experience. Parks are now off ering glamping, wellness retreats, curated food and wine packages, nature-based adventure hubs, and more. These experiences enhance length of stay and average daily spend, while also broadening the sector’s appeal to high-value travellers who may have previously overlooked caravanning as an option.
The macroeconomic outlook for 2025 off ers cautious optimism. Interest rate relief, if realised, could lift discretionary spending. The domestic tourism value proposition
remains strong compared to international travel. And most importantly, the industry has a decade of evidence now confirming that caravan parks are a mainstay of the Australian holidaymaker’s mind.
Ten years ago, the inaugural State of Industry Report sought to establish a baseline. Today, we have a comprehensive, nationally benchmarked dataset that affirms our economic and social impact. Caravan parks now represent more than a tradition—they represent a $10.6 billion visitor expenditure to our economy, an accommodation off ering that continues to modernise, expand, and shape the future of Australian travel.
As we look further down the road, the signs are clear: it is not without its bumps, but the fundamentals are strong. Our guests are evolving, and so too must our product. But as long as we continue to listen, invest, and lead, Australia’s caravan parks will remain not just the backbone of regional tourism— but its beating heart.
If you see a pollie in your venue… seize the opportunity
Well, the 2025 election has come and gone and left us with a result very few political pundits– if any–were expecting. So, what does it all mean? And where to from here?
The ALP now has a whopping 94 seats in the 150-seat parliament, with the Coalition reduced to just 43. It’s important to note that in the Senate, the ALP now only requires the votes of the Greens to pass legislation—it’s a much more progressive chamber for the ALP to do business than it was.
For the vast majority of us the result is a seismic shock. The prime minister now heads the largest ALP caucus since Federation. Larger than Whitlam’s or Hawke’s—let that sink in for a moment.
For weeks now, the Coalition has been criticised for its lack of a pre-election policy platform and campaign. Some stark facts and realities lie ahead for the Liberals under Sussan Ley.
In the House of Representatives, the Coalition has 35 males and nine females (in contrast, the ALP elected six females in Qld alone). The Liberals hold only eight of 89 metro seats, and since the 2019 election, the Liberals have lost 36 seats. Minor parties and independents have won a record 32.6 percent of the vote—almost the same as the Coalition on only 32.7 percent (the ALP won 34.7 percent but got their votes where it mattered—across the board).
The Nationals have held their seats.
The Greens had a bad election— no doubt about that—and the Teals had a mixed bag.
In short, the ALP is able to govern with a very strong mandate, but is still susceptible to horse-trading with the
Greens or Coalition to pass legislation in the Senate.
What does it mean for accommodation?
The AHA watch list includes:
• General IR reform.
• Portability of long service leave.
• Penalty rates.
• Debit card surcharges.
The current state of the Coalition is not good for the tourism and accommodation sectors or the broader community long term. The old adage is “to have good government, you need a good opposition.” The Liberals should have done better, and they need to work out how they can improve—and it’s good to see their new leader making some progress on this front, fronting up to the National Press Club for example, something
As politicians come and go, the service and standards of accommodation venues remain top notch
her predecessor never did in more than three years.
Having said that, of all the business groups in Australia, the AHA and our sister organisation, Accommodation Australia, are probably best placed to engage with the second-term Albanese government.
The AHA speaks up when we need to. We prefer raising issues face-to-face rather than continually taking public pot shots.
One of the critical ways in which business groups can ensure parliament makes sensible laws is by ensuring Members of Parliament understand their business.
The AHA is lucky that parliamentarians have some idea about hospitality and accommodation and the operational challenges, and that has taken a lot of hard work by a lot of people. It’s important we let them know
the issues impacting our businesses, like the reason your hotel restaurant is closed on a Monday or a Tuesday evening, or staffing issues you face.
Pollies need to eat, drink and have a place to lay their heads—and they usually do so with one of our members when away from home.
With a shortage of kitchen staff, for example, it never hurts to walk a politician through the hotel kitchen and let him or her see the issues firsthand. Tell them why housekeeping is every second day—because you can’t get the staff.
One thing I do know is that as politicians come and go, the service and standards of accommodation venues remain top notch, whether in the cities or the regions.
And that’s a story we shouldn’t be afraid to tell, no matter the election result.
Stephen Ferguson CEO, Australian Hotels Association
Meeting the accessibility needs of every generation Multigenerational travel:
As travel trends evolve, a growing trend among retirees is to travel with their children and grandchildren, often contributing to the cost of the trip. This shift has significant implications for accommodation providers who offer accessible options. Understanding these needs can be a significant opportunity to enhance your accessible offerings and attract a wider audience.
As we age, our need for convenience and accessibility naturally increases. It’s not just about age-related conditions like arthritis, Parkinson’s, or multiple sclerosis. Many retirees seek convenient accessible features such as step-free access, step-free showers, and shower chairs to accommodate temporary mobility challenges like recent surgeries (e.g. knee or hip replacements) or simple age-related changes in mobility.
In Australia, 21.4 percent (one in five) of the population lives with a disability, and they, along with their families, are keen to travel. Additionally, the over-65 age group represents 16 percent of our population. These figures show that accessible travel is no longer a niche market—it’s a growing and essential sector.
So, how can you attract these multigenerational groups to your accommodation?
Here are some actionable tips:
1. Promote multiple bedrooms, suites or interconnecting rooms: For hotels, interconnecting rooms can be a game-changer, particularly for
Kerry Williams Founder, Accessible Accommodation
families. Promote this feature, highlighting that families can stay together on the same floor for easy access and togetherness.
If you’re a holiday park or resort offering accessible cabins, consider offering adjoining cabins to your accessible cabins to accommodate extended families, creating the perfect environment for group stays.
2. Enhance and highlight accessible common areas: Ensure your common spaces— pools, dining areas, lounges— are accessible to all. Include ramps, elevators, and wide, easily navigable pathways. Accessible bathrooms in these shared spaces are also key.
Consider making your pool accessible, replacing your old BBQ with an accessible one, or choosing accessible playground features. Make these features prominent in your marketing, clearly stating that your facilities cater to guests of all ages and mobility levels.
3. Create multi-generational packages: Develop special packages designed for multigenerational groups, which can include accessible room options, family-focused activities, and discounts on local accessible attractions.
These tailored packages make it easier for families to choose your accommodation for their next getaway.
4. Promote activities for all ages: While children may gravitate toward kid-friendly activities and grandparents may prefer a show or cultural experience, it’s essential to highlight activities in your region that cater to everyone.
For example, is the restaurant nearby welcoming of children, babies and people with disabilities? Research and promote regional activities that appeal to all ages, ensuring they are accessible. Are they stepfree? Do they offer accessible facilities, such as restrooms or parking? Is there at least one activity that is accessible?
Including this information in your marketing ensures families can plan their trips with ease.
5. Promote your accessible rooms, cabins, or apartments: If the person organising the trip knows you offer accessible convenience, they are far more inclined to book the group stay in the one location. After all, that’s the beauty of multi-generational travel; the family stays together.
Accessible accommodations enable multi-generational families to enjoy activities together without limitations, creating lasting memories. After all, great memories are what a holiday is all about.
Images courtesy of Accessible Accommodation
IN HOUSE DESIGN
Hotel Interiors offers an in-house design service for accommodation projects. Our services include:
• Interior Design
• Product Specification
• Joinery Design
• Furniture Design
• Product Selections
Hotel Interiors recently celebrated the completion of their 400th project across Australia, New Zealand, and the Pacific.
Led by Director Dennis Clark, Hotel Interiors has proven to be a trusted leader in hotel and motel refurbishment and FF&E supply. With decades of industry experience, we specialise in delivering turnkey design and manufacture solutions that balance style, durability, and cost-efficiency — perfect for both independent motels and hotel chains.
Our mission is simple:
To transform hospitality spaces with smart design, quality materials, and reliable execution. From budget-conscious motel upgrades to full-scale hotel transformations, we manage every step of the process—from concept and sourcing to installation— so our clients can focus on what they do best: welcoming guests.
Whether you’re looking to refresh a few rooms or undertake a complete property renovation, Hotel Interiors is your one-stop partner for impactful, stress-free results—on time and on budget.
HOTEL INTERIORS is a major hospitality furniture supplier for:
• Hotels, motels, serviced apartments & resorts
• Staff & Student Accommodation
• Build to Rent Apartments
• Retirement Living
• Projects across Australia and internationally
We custom manufacture to your specifications, or work with you to develop individual furniture FF&E design concepts for your property. With over 35 years of experience in hotel refurbishments.
Hotel Interiors offers superior furniture fit-outs for guest rooms, lobbies, and common areas — ensuring the ultimate comfort for your guests and staff.
Hotel Interiors is a leading resort and hotel fit-out specialist and custom furniture supplier
CUSTOM MANUFACTURE FOR EACH PROJECT
• Furniture
• Artwork
• Mirrors
• Mattress & Bases
• Soft Furnishings
• Outdoor Furniture
• Kitchenettes
• Vanities
• Headboards
• Wardrobe Units
• Luggage Racks
• Custom Items
Where innovation meets opportunity
With the accommodation sector navigating rapid transformation, from technology automation to sustainability and workforce challenges, NoVacancy 2025 arrives at a pivotal moment.
As Australia’s leading hotel and accommodation industry trade show, NoVacancy 2025 will once again bring together the brightest minds, most innovative solutions, and latest technologies that are shaping the future of the hotel and accommodation industry.
This highly anticipated event is the ultimate destination for hoteliers, accommodation providers, and short-stay operators looking to elevate their business, grow their networks, and stay ahead of a rapidly evolving industry.
Specialists in Accommodation and Management Rights Sales
Tourism Brokers and MR Sales are proud to be exhibiting at this year’s NoVacancy Accommodation Expo, showcasing our commitment to the motel, resort, and management rights industries across QLD, NSW, and VIC.
rights sales, with a proven track record of successful transaction, from boutique complexes to largescale high-rise resorts. With more than 15 years in operation and over 100 years of combined experience, our team provides trusted advice, strong networks, and tailored service for buyers and sellers alike.
Tourism Brokers is a trusted national agency specialising in the sale of motels, caravan parks, hotels, pubs, and manufactured home estates. We understand the unique needs of moteliers and tourism accommodation operators, o ering expert support whether you’re buying your first leasehold or preparing to sell a multi-million-dollar freehold.
MR Sales is a leader in management
We work closely with first-time buyers, seasoned investors, and developers, guiding them through each stage of the process with transparency and care. Our no sale, no fee structure ensures confi dence for sellers and genuine commitment from our brokers.
Whether you’re buying, selling, or considering your next move, visit us at NoVacancy to meet our experienced brokers and see how we can support your goals in the accommodation and management rights sectors.
Image courtesy of NoVacancy
2025 PRE-Event Coverage
“NoVacancy 2025 is more than an event; it’s where the future of our industry takes shape,” says Matthew Gatfield, Event Director. “With guest expectations evolving rapidly and innovations like AI, automation and sustainability reshaping how we operate, this year’s show is designed to equip the industry for what comes next. We have curated a high-impact programme filled with cuttingedge technology, bold thinking,
the kind of connections that drive real business outcomes.
“Whether you manage a boutique property, lead a resort or support accommodation businesses through services or tech, NoVacancy is where forward thinking professionals come to get ahead.”
Returning exhibitor, Matt Ford, IKEA for Business Leader at IKEA, said: “An excellent event that brought suppliers and decision-
ELGAS LPG: Powering Accommodation Excellence
The accommodation industry demands reliable and efficient energy solutions, and as Australia’s largest LPG provider, ELGAS delivers.
ELGAS provides a versatile energy source for a wide range of accommodation needs. From heating and hot water to cooking and laundry.
Beyond LPG, ELGAS can also assist with a comprehensive suite of
hospitality and industrial gases essential for maintaining and operating accommodation facilities.
This includes gases for refrigeration, welding, and food-grade carbon dioxide for carbonated beverages and nitrogen for perfect beer pours, enhancing your guest experience.
At ELGAS, we are commi ed to safety, reliability, and expert support, ensuring your operations run smoothly and e ciently, enhancing guest comfort all year round.
makers in the hospitality industry together. It generated many high-quality leads, and the presentations were both informative and highly relevant to the current Australian market.”
James Goodwin, Chief Executive Officer at Accommodation Australia said: “People can’t miss NoVacancy, because there are so many people in one spot that you can talk to, you can learn from. There really is a buzz about the place, there’s an atmosphere.”
Fast facts about NoVacancy 2025
• Over 300 leading exhibitors and 500 brands
• More than 80 free educational sessions
• Nine targeted industry summits
• Over 6000 accommodation professionals
• Two days of immersive content, networking and innovation
• And so much more!
Images courtesy of NoVacancy
2025 PRE-Event Coverage
A free education program like no other
Back by popular demand, the NoVacancy conference program returns with nine targeted, expertly curated summits.
This year, we’re proud to bring back our full lineup of summits, each designed to address the evolving needs and priorities of the hotel and accommodation sector:
• Hotel Leaders Summit
• Revenue & Distribution Summit
• Hotel Sustainability Summit
• Hotel Technology Summit
• People & Culture Summit
• Future Leaders Summit
• Hotel Marketing Summit
• Small Hotelier Summit
• Design Talks
Meet the editor: A chance to be featured in AccomNews!
Registration is completely free. However, places at key networking events and summits are limited and fill quickly. Secure your spot early to make the most of your NoVacancy 2025 experience.
What’s new and not to miss in 2025
NoVacancy 2025 introduces fresh ideas, immersive experiences, and interactive spaces designed to spark inspiration and build lasting connections:
Design Talks: Reimagined and Expanded: Design Talks unites leading architects, designers and project visionaries to explore the future of hospitality and commercial interiors.
Hotel Tech Talks: Experience live demonstrations of cutt ing-edge technology, automation, and AIpowered solutions that can transform your hotel and accommodation operations.
Mandy will be hosting quick “Meet the Editor” sessions throughout the event. Whether you’re a supplier, operator or innovator, this is your chance to connect directly with the editor of one of Australia’s leading industry publications.
Book your spot via the NoVacancy 2025 app or email Mandy directly.
Let’s talk shop — and put your business in the spotlight!
AccomNews is heading to NoVacancy Hotel + Accommodation Industry Expo 2025, and editor Mandy Clarke wants to hear your story
Meet 300+ brands: From sourcing new products to exploring industry trends and experiencing live demos, this is your chance to connect with exhibitors showcasing the latest tools, tech and services designed to elevate your hotel operations and guest experience - all in one place.
NEW: Start-Up Zone: Explore emerging hospitality start-ups, discover fresh ideas, connect with innovative founders and uncover breakthrough solutions.
Amadeus Content Hub: Across two days, enjoy fastpaced 20-minute sessions on the latest soft ware, innovations and trends.
Women in Accommodation Breakfast: This event provides a platform for women as leaders to share their insights, experiences and strategies for success.
LIVE Podcast Sessions at NoVacancy Expo: Join us for a ‘Room with a View’ podcast at
Images courtesy of NoVacancy
2025 PRE-Event Coverage
NoVacancy, hosted by Scott Boyes and Grant Alchin of Trilogy Hotels.
Event App & Networking @ NoVacancy: Enhance your NoVacancy 2025 experience by downloading the event app ahead of time. Explore exhibitors, view the agenda, plan your schedule and send meeting requests before you arrive.
Meet the industry trailblazers
NoVacancy 2025 features a stellar lineup of speakers, including CEOs, innovators, and respected experts who are redefining the hospitality landscape.
From high-level strategy to hands-on case studies, this is your chance to learn from those leading the way.
2025 speakers include:
• Tash Tobias, CEO, Salter Brothers Hospitality
• Sarah Derry, CEO, Sarah Derry
NoVacancy 2025 is more than an event; it’s where the future of our industry takes shape
• Cameron Burke, Director of Development (Australasia & Pacific) IHG—Intercontinental Hotels Group
• James Goodwin, Chief Executive, Accommodation Australia
Whether you operate a boutique hotel, manage a resort, lead a short-stay group, or support accommodation businesses through services or technology, NoVacancy 2025 is where ideas spark action, and business gets done.
The show not only supports thousands of operators but also fuels the wider visitor economy through innovation, employment and industry growth.
Register FREE Below.
Image courtesy of NoVacancy
Foxtel Business iQ: engagement
In this short video reel, let us show you how Business iQ will optimise the operations of your business, drive additional revenue streams and enhance your guests’ engagement experience.
Koala award-winning sofa beds
Koala sofa beds offer hotels and holiday parks exceptional value by maximising room utility and revenue. Their “real bed” comfort, featuring Kloudcell® technology and integrated toppers, ensures superior guest sleep, leading to positive reviews and repeat business.
The “Sit to Sleep in Seconds” patented fold-out mechanism and minimal assembly enhance operational efficiency for staff. Built for commercial use, they feature robust construction with durable, easy-to-clean fabrics, sturdy frames, and a 5-year warranty. Modern design and color options elevate guest experience. In summary, Koala sofa beds provide increased earning potential, superior guest comfort, significant operational efficiencies, durable products, and modern design.
‘Rowena Crittle, Head of B2B at Koala Commercial has seen first hand, what a difference their sofa beds can make, after working with BIG4 to install the sofa beds at their Caloundra
property. For this property we delivered via our standard option, but we can also do a white glove service, with install, assembly and rubbish removal. With Koala’s range of furniture having minimal assembly, with no tools required, the time to install is usually half the time of regular flat pack furniture.
Here’s why Koala sofa beds are a strong choice for your property:
1. Maximizing Room Utility & Revenue Generation:
Koala sofa beds significantly increase occupancy potential by allowing standard rooms to accommodate additional guests or small families. This translates to more bookings and higher revenue per available room (RevPAR). They offer flexibility for diverse guests, catering to business travelers needing extra space, families with children, or groups sharing a room. For holiday parks, they are essential for cabins and glamping tents, making units more appealing to a wider market through flexible sleeping arrangements. In smaller spaces, sofa beds optimize the area by providing comfortable seating
“We’re big fans of the Koala sofa beds - they’re seriously comfy and guests always rave about them! Super easy to set up, the covers zip o and wash like a dream (which is a big win in a busy holiday park). We’ve started swapping out our older ma resses and pillows for Koala too - that’s how much we rate them. It’s become our go-to brand for cabin fitouts and honestly, we couldn’t recommend them more.”
– Alex Derickx, BIG4 Caloundra & Maroochy
during the day and seamlessly converting to a bed at night.
2. Koala’s Signature Comfort & Sleep Experience:
Addressing the common complaint of uncomfortable sofa beds, Koala’s reputation for comfortable mattresses and use of Kloudcell® technology ensures guests have a good night’s sleep, crucial for positive reviews and repeat business. The integrated topper and standard sizing enhance the sleep experience compared to thin, springy traditional sofa bed mattresses, elevating the guest’s perception of value.
3. Unmatched Ease of Use & Operational Efficiency:
The “Sit to Sleep in Seconds” patented fold-out mechanism is a game-changer for hospitality staff. It requires no complex spring mechanisms, tools, or noise, leading to quicker room turnarounds, less training, and reduced physical strain on housekeeping. This directly impacts operational costs and efficiency. Additionally, Koala sofa beds are designed for minimal, often tool-free assembly, which is crucial for initial fit-outs and future replacements.
4. Durability & Commercial Suitability:
Built to withstand the rigorous demands of commercial use, Koala sofa beds feature robust construction with durable fabrics (polyester or recycled polyester), sturdy frames (FSCcertified timber, carbon steel), and quality foam (CertiPUR-US® Certified). Their easy-to-clean and stain-resistant fabrics simplify maintenance and hygiene. The lack of complex mechanisms means fewer parts to break or maintain. Koala also offers a 5-year warranty, providing confidence in the investment.
To find out more or to request a catalogue, reach out to Tim from our Koala Commercial team today, commercial@koala. com. Mention this article and additional to our standard trade price receive $250 off your first order when you spend over $2999, or $500 off when you spend more than $6999 (exc delivery & GST). *Terms & Conditions apply, this offer can’t be used in conjunction with any other Koala promotions or discounts.
BIG4 Caloundra Waterfront and BIG4 Maroochy River
Montague, where unique custom furniture design meets the highest standards of craftsmanship and artistic elegance, crafted solely for the hospitality industry. We transform spaces into luxurious, welcoming environments that leave a lasting impression on your guests, setting your venue apart from the competition.
DIFFERENTIATORS
• Factories: 5 dedicated factories in HCM VN producing custom case goods, millwork and soft furnishings materials; custom veneers, solid timber species, metalwork, stone, glass, resin, hydrographic transfer & custom lighting.
• Logistics: Our own partner, with exhaustive experience in shipping throughout the world.
• CAD: A team of 7, furniture design affiliates, 6 project managers and a dedicated QC team.
PERFORMANCE
• 4830 hotel projects produced and delivered since 2000.
• 64 hotel projects delivered in 2024 valued at over $61 million AUD.
• Factories capability 300 x 40’HQ containers per month.
• Funding backing by our owners Getz Bros. We able to produce more than $100 million USD per annum.
It’s easy to assume that pricing in hospitality is a numbers game. But too often, accommodation providers confuse guesswork with strategy and leave money on the table in the process.
In today’s competitive market, revenue management is far more than a back-office function; it’s integral for hotels to plan ahead and set realistic revenue targets. Yet many operators, particularly mid-sized and independent properties, still price reactively, relying on historical averages and manual adjustments without understanding the bigger picture.
The costly mistakes of manual pricing
One of the biggest mistakes accommodation providers make is relying on flat-rate or static pricing models. These approaches might feel safe, but they fail to capture revenue opportunities during highdemand periods. Or worse, they result in empty rooms during quieter times when a slight price drop could have attracted guests. Another pitfall is setting prices in isolation, overlooking market dynamics like events, competitor pricing, or booking pace.
There’s also the issue of overcompensation. Some operators, when faced with unexpected dips in occupancy, slash prices aggressively. This may temporarily fill rooms, but it can damage brand perception and undercut profitability in the long run.
Entering the age of smart revenue strategy
The good news is that technology has levelled the playing field. Revenue Management Systems (RMS), once the domain of big hotel chains, are now accessible and scalable for independent and mid-sized operators.
An RMS uses data-driven insights to automate pricing decisions, forecast demand, and allocate inventory in real time. Instead of relying on outdated spreadsheets, hoteliers can ensure their pricing aligns with current market conditions minute by minute.
By empowering hoteliers to transition from reactive pricing to proactive strategy, Agilysys’ RMS solutions are laying the groundwork for a future-ready business model. Its technology is leading a guest-centric revolution in hospitality by combining automation, AI-driven insights, and flexible deployment.
Dynamic pricing and monitoring: Revenue’s best friend
To make the most of these insights, features like dynamic pricing and competitor rate monitoring are key – allowing your RMS to respond instantly to shifts in demand, seasonality, or market movements.
Say a food festival is announced. Rather than staff scrambling to
update rates, your RMS detects the spike and optimises pricing automatically; when there’s a lull, it adjusts to keep your property attractive and competitive.
Equally, with competitor rate monitoring, you can keep an eye on what’s happening in the market and respond with confidence – knowing exactly where you stand, and where you can stand out.
Smarter forecasting, better planning
Forecasting used to be about gut instinct. Now, it’s a datapowered advantage. RMS tools can analyse booking patterns, market trends, and even local event calendars to predict when demand will rise or fall – giving you the lead time to prepare your strategy rather than scramble.
Let’s say your system forecasts lower occupancy mid-week. With that insight, you can proactively launch promotions, adjust marketing spend, or offer bundled packages to go beyond reactive services and elevate the guest journey.
Intelligent inventory, not overbooked chaos
Inventory management is often overlooked as part of the revenue equation. But having the right rooms on the right channels at the right time is essential.
Agilysys’ future-ready technology ensures your inventory is smartly distributed, reducing reliance on high-commission channels while boosting direct bookings. It also helps prevent headaches like overbooking or underutilising premium room categories.
This way, the RMS works in the background to plan for time-consuming tasks, freeing up the staff ’s time to create memorable guest experiences.
Profitability isn’t luck – it’s strategy
In today’s evolving landscape, RMS solutions like those from Agilysys are quietly transforming hospitality operations. Too often, smaller operators view RMS tools as something to consider “later” – once they’ve scaled or become busier. But the greatest advantage lies in adopting this technology during quieter periods as it helps build resilience, streamline operations, and ensures the business is ready to capitalise when demand returns.
So, whether you’re an independent boutique or a midsized group, embracing advanced technology for dynamic pricing, smart forecasting, and intelligent inventory management can enable your staff to go beyond guesswork; it supports a data-driven strategy that maximises profitability, enhances the guest experience, and drives long-term success.
That’s the difference between merely surviving and truly thriving in today’s competitive market.
Are you ready for high season?
3½ revenue strategies for independent hoteliers
The high season is a double-edged sword: full rooms, yes… but also long hours, unpredictable demand, and constant pressure to get pricing “just right.”
Price too low and you may leave money on the table. Price too high and you may turn bookings away.
At RoomPriceGenie, we work with thousands of independent hotels, holiday parks, and B&Bs across the globe. And one thing’s clear: the most successful hoteliers don’t leave peak-season performance to chance. They prepare. They price with precision. And increasingly, they’re embracing automation to stay ahead.
Here are 3½ proven strategies to get you, and your room pricing ready for the busy season.
1. Know what’s
coming (and when)
You can’t manage what you can’t see. That’s why visibility into your upcoming demand is critical.
Start by comparing this year’s booking pace to previous years. Are guests booking earlier or later than usual? Are there signs of compressed demand
for specific weeks or weekends?
Layer this with local market trends: what’s your comp set doing? What’s occupancy like in your area? What events are driving tra c?
Understanding these pa erns lets you anticipate surges and adjust pricing before they happen. Many hoteliers wait too long, reacting only a er they see pick-up. But by then, you may have already sold your best rooms at rates that are too low.
Instead, aim to price proactively, not reactively.
2. Control inventory, not just price
Rate alone isn’t your only lever. Your inventory strategy plays a massive role in shaping profitability during peak periods.
That’s why focus on tactics like:
• Se ing minimum length of stay rules for high-demand periods
• Blocking one-night bookings for weekends or key holidays
• Prioritising high-value channels and direct bookings
RoomPriceGenie allows you to automate these controls easily, so you don’t have to micromanage availability every day.
3. Use data to lead the strategy
Gut feeling has its limits. Especially when demand shi s quickly, as it o en does across seasonal destinations. Today, data is your edge.
Dig into these data points:
• Year-over-year booking pace
• Market occupancy trends
• OTA and direct channel pick-up
• Event calendars and booking compression
That’s where RoomPriceGenie shines. It simplifies complex data into daily pricing recommendations tailored to your goals, so you’re always responding to the market in real time, not just reacting a er the fact.
½. Get your team in the loop
It’s a half strategy because it works when paired with everything else. But it ma ers. Your pricing strategy doesn’t end with se ing rates. It needs to be reflected in how your team communicates and delivers value.
Ensure your front desk and reservations sta understand why certain nights are priced higher.
Empower them to explain your value confidently, whether that’s location, service, amenities, or experience.
Consider how you present pricing online too. Are your descriptions reinforcing value? Are packages or add-ons aligned with seasonal expectations?
A unified approach across your team makes for smoother operations, fewer complaints, and more upsell opportunities.
Make this season your mostprofitable yet
You’ve seen it: one moment, rooms are flying o the shelf. The next, there’s a lull. High season doesn’t mean uniform demand, and static pricing rarely works. That’s why dynamic pricing is key.
Price elasticity changes during busy periods. Guests expect to pay more for peak nights. You should feel confident raising rates but also ready to adjust if the pace so ens. The trick is balancing competitiveness with profitability. And here’s the truth: you don’t need a big revenue team or full-time analyst to do this well. Independent hoteliers are now using revenue management systems that automatically track market signals, competitor rates, and demand forecasts, adjusting prices in real time to help you stay competitive and capture value.
Automation isn’t just for big chains anymore. It’s levelling the playing field.
High season is your chance to shine and grow.
With the right tools, insights, and confidence, you can maximise your revenue and deliver a guest experience that stands out.
Want to learn how?
Meet the RoomPriceGenie team at NoVacancy in Sydney, September 17–18. Let’s chat in Sydney! Meet our Genies at No Vacancy in September. We’d love to hear about your property and share how we can help you make this high season your most successful (and stress-free) one yet.
Image courtesy of RoomPriceGenie.
The Guest Pulse innovation
How real-time feedback is lifting guest satisfaction
Even the most professionally run accommodation providers encounter the occasional negative guest experience. But what makes the difference isn’t perfection—it’s timing.
One overlooked housekeeping request, a faulty appliance or a noisy neighbour can overshadow even the best eff orts. Too often, managers only become aware of an issue after the guest has checked out—when frustration is posted online. By then, it’s too late to turn things around and future bookings can be aff ected.
Now, imagine being alerted to that same issue in real time—while the guest is still on your premises. The outcome could be entirely diff erent. If you’re notified early, a problem resolved is no problem at all.
Forward-thinking operators are now embracing a real-time guest feedback platform called Pulsi—a mobile-first innovation that lets managers hear from guests before they leave.
Designed for a mobile-first world
At Pulsi’s core is the Guest Pulse—an engaging microsurvey created by you, which guests can access with a single tap on their mobile device. No app, no log-in, no personal details required. Pulsi gives you real-time feedback that is engaging, secure, costeff ective and fast. Better yet, there’s no limit to the number of Guest Pulses you can create.
So, whether it’s a quick “How’s your room?” SMS after checkin or a beacon in the room that makes it easy to report
maintenance issues, Pulsi helps you stay connected, responsive and proactive.
More responses, faster
Pulsi removes the barriers to giving feedback by making it fast and frictionless. Because guests can share their thoughts in the moment—from their own device—you’ll receive more insights. This means you hear not just what needs improving but also morale-boosting praise for your team’s great work.
And more responses mean more chances to fi x problems before they aff ect reviews or overall guest satisfaction.
Easy ways to reach guests
With patented beacons placed in guest rooms or common areas, guests can simply tap their phones to share their opinion. Beacons are highly durable, customisable to your brand, and require no power source.
Combined with the ability to send Guest Pulses via SMS, MMS, QR codes in emails or on printed materials, or weblinks
in your social channels and digital companions, Pulsi off ers complete flexibility.
The only thing Pulsi doesn’t off er? Paper forms and post-stay emails that too often go unanswered.
Real-time visibility and effortless management
Pulses are created and feedback is displayed in one easy-to-use online dashboard, accessible by multiple users via desktop or mobile.
For issues that can’t wait, Pulsi sends alerts to key team members via SMS or email. A late-night noise complaint, for example, can go straight to the night manager, while daytime issues can be directed to reception or housekeeping.
This responsiveness not only prevents complaints—it turns potential negatives into standout service moments.
Customisable and scalable
Pulsi adapts to properties of all sizes and types. You can:
• Set up multiple managers and platform administrators.
• Manage single or multiple properties from one dashboard.
• Send response-driven alerts directly to the relevant staff according to shift patterns.
• Automatically deploy diff erent Pulses based on the day, time or guest location.
• Whether you run a boutique hotel or a large multi-site business, Pulsi fi ts your setup.
A small investment with big returns
Get started with Pulsi from just $30 per month. For that small cost, you gain real-time guest insights, improved staff morale, better reviews and stronger rebooking rates.
The impact is measurable: According to Travel Pulse, guests will pay 24 percent more for a hotel rated 3.9 stars over one rated 2.4—and 35 percent more for a 4.4-star property over a 3.9. Pulsi helps you get there by improving service when it matters most.
Try Pulsi—free and hassle-free
With Pulsi, it’s easy to get started. Log in, create your first Pulse in less than a minute and start collecting real-time feedback.
Pulsi is currently off ering a commitment-free, one-month trial at pulsi.co. Or, to learn more about Pulsi and how it can help your business, contact Pulsi directly at info@pulsi.co.
Boost guest satisfaction
Don’t wait until you see a damaging review online. Know about issues as they happen, so you can resolve them immediately, improve guest satisfaction and increase future bookings.
Designed for a mobile first world, Pulsi is the fast, easy, and engaging way for guests to reply digitally without any app or download.
Price smarter, earn more:
Winning tactics for dynamic pricing
By Sarah Davison, Industry Reporter
In today’s fastmoving hospitality industry, static rates are fast becoming a thing of the past.
With guest expectations shifting and booking patterns harder to predict than ever, more and more accommodation providers are turning to dynamic pricing to stay sharp and competitive. This flexible, data-led approach allows operators to adjust rates in real-
time, responding to changes in demand, local events, competitor activity, and occupancy levels as they happen.
Globally, dynamic pricing is changing the way hotels think about revenue. A recent 2024 report from Hotel Tech Report found that properties using automated pricing tools saw revenue gains of up to 20 percent. Closer to home, Australian operators are catching on quickly, embracing AI-powered platforms to help refine their rate strategies across OTAs, direct bookings
and wholesale channels.
To find out how operators are putting this into practice, AccomNews caught up with RoomPriceGenie and Switch Hotel Solutions.
What are the benefits of dynamic pricing and how can it increase revenue?
RoomPriceGenie: Dynamic pricing gives accommodation providers the flexibility to respond in real time to changes in demand, booking pace, and seasonality. Rather than relying on fixed
seasonal rates, hotels can adjust prices daily, or even hourly, based on current market conditions. This helps maximise occupancy during low-demand periods and capture higher rates when demand surges.
Chris de Closey, director of Switch Hotel Solutions: Dynamic pricing allows hoteliers to maximise their revenue for the limited rooms available. It allows you to maximise your revenue in the busy periods but drive occupancy and bookings in the lower season periods. You can get the best profit result for your business with dynamic pricing. It’s exactly like an airline; you don’t expect to fly at peak times for the same price as a 6 am flight—your business needs to be treated the same way.
How are hotels and other accommodation providers using data to boost revenue?
RoomPriceGenie: By analysing booking trends, pickup patterns, competitor rates, and guest behaviour, hoteliers fine-tune pricing, tailor promotions, and optimise distribution. Many properties now use revenue management systems that connect to their PMS and channel managers to gather this data automatically, turning it into clear, actionable insights that drive profitability.
The award-winning revenue management system for hoteliers
With RoomPriceGenie, we’ve seen bookings double and revenue increase over a third year-over-year. We’ve never been more strategic with pricing thanks to its automation and insights.
Katie Parker | Hotel Etico Manager
Hayley Armstrong Andy Collins
Chris de Closey: Data is the one thing that helps dynamic pricing THRIVE! Data allows operators to analyse the trends, identify gaps within the market then make informed decisions that will get them the best possible result. You can use any range of data, but don’t get caught up in it and have decision paralysis! You are best to analyse, implement, review the strategies and then optimise. Analysing, then testing and learning is the best way to use your data to get a great result.
What role does AI play in modern-day revenue management systems?
Ari Andricopoulos, founder, RoomPriceGenie, said: AI isn’t typically used to power pricing algorithms because they are already highly sophisticated and reliable. AI can be helpful as an aid to the user, allowing them to set the right strategies, notice anomalies, feel more comfortable with the software, and generally improve revenue performance. When used correctly, it can make pricing more robust and the user experience fuller and richer.
Chris de Closey: AI allows our operators to make even more informed decisions, the speed to implement strategies is significantly reduced, which allows for more strategies to
By analysing booking trends, pickup patterns, competitor rates, and guest behaviour, hoteliers fine-tune pricing, tailor promotions, and optimise distribution.
be tested. Don’t just rely on AI, though, whilst it is a fantastic tool, you still need to input your know-how and nuances into the systems to get the best results.
How can hoteliers ensure the correct balance between OTAs, direct bookings and other platforms?
Hayley Armstrong, Senior Revenue Manager for APAC at RoomPriceGenie: Understanding your distribution channels and using them strategically is essential for effective revenue management. One important step is to review and understand your actual cost per acquisition. While direct bookings are often the preferred option, they still come with associated costs, such as website maintenance, payment processing, and marketing.
For smaller properties with limited marketing budgets, OTAs can actually be a more cost-effective way to expand your reach. Rather than viewing them as a necessary evil, consider how they might complement your existing strategy. Use this information to shape a smarter, more balanced distribution plan that reflects where your marketing dollars will have the greatest impact.
Chris de Closey: By ensuring that you develop a revenue strategy for your business that optimises all your available channels, not just direct or the OTAs. Everyone will always preach direct is best, and it is, but don’t do it at the behest of the online agents. At the end of the day, the goal is profitability, and you can do so by driving significant volumes through all channels with the right strategy.
In your experience, what are some of the most effective revenueboosting tactics that accommodation providers often overlook?
Hayley Armstrong: Use technology to optimise and automate your revenue management. As revenue managers and operators, we can be hyper-aware of our rate strategies for the immediate one to two months, but it is easy to lose sight of the rest of the year. This is where the most opportunity lies, and you will be surprised how much of a difference it can make to your revenue results when you start optimising dates from the outset. By using a solution to assist with the manual work, you can shift your focus to more strategic decisions.
Chris de Closey: Accommodation providers need to ensure that they are analysing their market. Ensure you are pricing your property correctly against your competitors (and choose the right competitors too), and utilise dynamic pricing tools to ensure your business is optimising the pricing even when you are sleeping!
Not all umbrellas are created equal: Choose wisely
By Sarah Davison, Industry Reporter
In a country where the sun is both a drawcard and a danger, stylish and reliable shade is essential. The Bureau of Meteorology confirmed that the 2024–25 summer was Australia’s second hottest on record, with national temperatures averaging nearly two degrees Celsius above average. The heat isn’t letting up either; forecasts suggest that 2025 will continue to deliver above-average warmth, with winter also predicted to rank among the hottest on record.
In this climate, premium shade solutions are transforming how hotels use their outdoor areas to
provide comfort and enjoyment year-round. From rooftop bars to poolside retreats and al fresco courtyards, shade structures have moved beyond functional necessity to become integral elements of guest comfort, visual appeal and usability.
To learn more, AccomNews spoke with Instant Shade Umbrellas and Shade Australia. How can shade solutions help hotels maximise under-used outdoor areas like rooftops, courtyards or pool surrounds?
Michael Wloszczak, Director, Instant Shade Umbrellas: A well-designed, commercialgrade shade solution can be a powerful asset for hotels wanting to revitalise and monetise underused outdoor spaces such as rooftops, courtyards, and pool surrounds. Rooftops can be converted into stylish lounges, bars or event spaces with large, elegant umbrellas that provide comfort and protection from the
sun. Pool surrounds benefit from high-quality shade that reduces heat and UV exposure, making outdoor areas more inviting throughout the day. Courtyards can be transformed into vibrant café-style dining areas featuring umbrellas with built-in features like lighting or heating, which extend usability into the evening and cooler months.
Andrew McLeod, owner of Shade Australia: We saw this during COVID. Councils allowed cafés and restaurants to use additional space to promote outdoor dining and minimise close contact. Many venues ordered commercial-quality outdoor umbrellas and got greater use out of their allocated space. However, we heard feedback that some venues purchased umbrellas and bases from suppliers such as hardware outlets. These umbrellas often had no engineering certification, no
UPF ratings and no commercial warranty. Unfortunately, that led to problems down the line for many operators.
The important point is to invest in products that are fit for purpose. That’s why going with a specialist retailer is a much better investment long term.
What emerging trends are you seeing in hotel outdoor shading?
Michael: After attending Salone del Mobile in Milan earlier this year, we’ve seen a shift towards neutral colour palettes, with shades like blush pink, natural linen, pistachio and light blue becoming more popular. Decorative additions, such as valances and fringing, were widely seen, along with domed canopy European-style beach umbrellas reminiscent of those found on the Amalfi Coast or French Riviera.
Images courtesy of Shade Australia
Andrew: We’ve noticed a trend in retro-style outdoor market umbrellas, including Greekedge valances and alternativecoloured panels, mostly in pastel tones, using light but strong fibreglass frames. Cantilever umbrellas—where the pole is on the side and the canopy can be tilted, rotated or moved— are also huge. Customers love having that flexibility.
What factors determine the longevity of an umbrella in high-traffic or coastal hotel settings?
Michael: A truly commercialgrade umbrella for high-traffic or coastal environments should have engineering certification or a wind rating, giving peace of mind that it can withstand strong gusts. The frame must use weatherproof and corrosion-resistant materials such as marine-grade stainless steel, anodised aluminium, stainless steel cable and marine cord. If constructed from aluminium, the mast and rib profiles should have a minimum thickness of two millimetres, ideally with internal reinforcing extrusion for extra strength.
Umbrella canopies should be made from solution-dyed canvas to preserve colour and must be water-repellent, which is essential in humid or rainy climates. Additional durability comes from double-stitched seams and reinforced stress points. For maximum longevity, look for “awning-grade” canvas, which is thicker and heavier than “cushion-grade” materials.
Andrew: Cheap knock-offs of commercial umbrellas have flooded the market, but the quality doesn’t compare. One of the most common issues is fittings, cheaper umbrellas often use zinc bolts, which are prone to rust, especially
in coastal conditions. For long-term durability, all components, including bolts and fixings, should be stainless steel to resist corrosion.
Fabric choice is another major factor. While most fabrics may look similar in-store, their realworld performance varies hugely. Commercial-grade umbrellas use acrylic canvas with an Ultraviolet Protection Factor (UPF) of 50+, providing superior protection and longevity. Cheaper models often use polyester fabric with a lower UPF of around 30, which fades, stretches and wears quickly.
What are some of the most common mistakes accommodation operators make
when buying umbrellas— and how can they avoid them?
Michael: Accommodation operators often invest in outdoor umbrellas to enhance guest comfort and aesthetics, but several mistakes can compromise performance, increase costs or create safety risks. One is choosing residential-grade umbrellas for commercial use. Lightweight models aren’t built to endure high-traffic or harsh conditions. Operators should choose commercial-grade umbrellas designed for frequent use and weather exposure. Another common mistake is using inadequate bases. Even a high-quality umbrella will be unstable if the base is too small or light, increasing the risk of it tipping over or blowing away. For maximum stability, fixed installations are often more reliable than moveable bases. Some operators prioritise looks over function without measuring their space or considering practical features. It’s crucial to
choose the right size and shape for the intended area and to check features like tilt, rotation and ease of use. Doing a site assessment can help determine the best placement for sun coverage, guest flow and safety.
Finally, some operators underestimate the long-term return on investment—quality umbrellas cost more upfront but last longer, require fewer replacements and improve guest satisfaction. Choosing suppliers that offer comprehensive warranties and after-sales support ensures long-term value.
Andrew: Buying from a nonspecialist retailer is one of the biggest mistakes commercial venues make because they’re
buying a product that isn’t fit for purpose. It won’t have an engineer-certified wind rating, meaning it could tip over in a light breeze and, at best, break the umbrella or, at worst, injure a guest.
Fabrics with low UPF ratings are another cheap trick. They look the same but in summer, people under the canopy get sunburnt without realising. The fabric must be UPF 50. Walk around busy hospitality precincts like Darling Harbour and you’ll see it time and again—umbrellas designed for backyard patios being used in high-traffic public spaces. As a professional, I find it excruciating because it’s so dangerous and an accident waiting to happen.
Images courtesy of Instant Shade Umbrellas
Unlocking savings:
How providers can cut costs with smart energy solutions
In today’s rapidly evolving energy landscape, Australia’s accommodation providers are feeling the pressure of rising electricity prices. From boutique hotels to large resorts and holiday parks, they're all looking for ways to cut costs on their monthly electricity bills.
To stay ahead of the curve, many of these accommodation providers are seeking smarter ways to manage their energy use, cut costs and futureproof their profit margins.
Today, there are more options than simply shopping around for the best electricity deal— investing in battery storage is one of the most effective solutions to take back control of energy costs.
How battery storage works for hotels and accommodation providers
Battery storage systems allow your business to store electricity onsite, either from your own solar panels or from the grid. For optimal cost-savings, the battery should be charged when wholesale electricity prices are low, or onsite solar generation is at its peak. This stored energy can then be used during periods of peak demand when grid prices spike.
This means hotels and accommodation providers can run energy-intensive systems like air conditioning, pool pumps, laundry, and kitchen equipment using cheaper, stored electricity, while avoiding exposure to high prices from the grid.
1. Lower energy bills
Heating, cooling, and running hot water systems are some of the biggest energy expenses for accommodation providers and typically have minimal operational flexibility. If it’s a hot day, guests require cooling, no matter what the price of electricity is at the time.
This is where using a battery can lead to significant savings. Using energy stored in a battery to cool, heat or run other energy intensive operations during peak periods when electricity prices are highest can help reduce your overall costs, by reducing your reliance on the grid.
2. Reliable power for guest comfort
Power outages can disrupt guest
experiences and affect your business' bottom line. To protect your business from outages, batteries can be configured to provide backup power, keeping essential systems like lighting, security, refrigeration, and climate control running smoothly even during grid interruptions. This reliability is especially valuable in regional or remote locations where outages can be more frequent.
3. Maximise existing solar assets
If you’ve already invested in solar panels, batteries help you get the most out of the system. Instead of exporting excess solar energy to the grid at low rates, or potentially being charged for export, you can store it for later use, boosting your energy independence and maximising value from your existing investment.
Five ways batteries help accommodation providers save:
4. Reduce peak demand charges
Many accommodation providers face high peak demand charges, which are fees based on your highest usage during certain periods. By using stored energy to run high-demand equipment or operations during these times,
you can smooth out your energy usage and avoid costly spikes.
5. Enhance your sustainability credentials
Many guests are becoming increasingly discerning in looking for eco-friendly accommodation.
Using batteries to store and use renewable energy can help cut your property’s carbon emissions - a valuable selling point for attracting environmentally conscious travellers and corporate clients.
Does your
accommodation business
need solar panels to benefit from a battery?
While batteries are especially powerful when paired with solar panels, you don’t need onsite solar to benefit. Australia’s growing renewable energy supply means there are often times when grid electricity is cheap and predominantly renewable, like during daytime solar hours, which is perfect for charging your battery.
In some states, overnight prices can also be negative due to wind generation, offering further savings opportunities.
Flexibility for the future
The energy market is evolving rapidly. With battery storage, your accommodation business gains
Smart energy solutions for tourism & hospitality
Wholesale pricing
the flexibility to adapt and take back control of electricity costs. By taking control of your energy use, you’re setting your business up for long-term success, no matter how the market changes.
To get the greatest potential for cost savings from a battery, hotel owners and accommodation providers should consider a retail contract with wholesale market exposure—like any of our contracts at Flow Power. Wholesale price fluctuations can lead to significantly greater savings than flat rates or peak/off-peak tariffs.
Get started with smarter energy choices
Partnering with an experienced energy provider like Flow Power can help you find the right battery solution tailored to your needs—unlocking savings, boosting sustainability, and powering your business into the future.
Ready to unlock savings and take control of your energy costs?
Speak to a Flow Power specialist today. Call us on 1300 08 06 08 or visit www.flowpower.com.au.
Demand response
Go beyond peak and offpeak contracts by accessing cheaper, cleaner energy during daytime hours
Shift energy-intensive operations to times of low electricity prices. Small changes can lead to significant savings
View
Image courtesy of Flow Power
Hotels will need to be agile to cater for the new era in corporate travel
By Ross Beardsell, Executive Vice President, Advisory & Asset Management Hotels & Hospitality, JLL
Corporate travel has traditionally been the foundation for city hotels, but JLL’s Ross Beardsell argues that new trends in corporate travel will require hoteliers to reassess whether they are meeting the needs of this potentially high-yielding market.
Until a decade ago, hoteliers could largely set their operating calendars to
‘remote’ and be confident that what had worked in the past would work in the future.
For city hotels, business travel and conferences would fill rooms mid-week, while on weekends, slight concessions would be made to att ract the leisure market and local functions.
Seasonal business was just that: January would be traditionally quiet for business travel, winters would see both corporate and leisure travel chill down, and hotels would look to reach their annual targets with bumper business, conference and endof-year events from October through to mid-December.
Then COVID hit and while the virus may have largely disappeared from the headlines, business travel has changed significantly, with both seasoned and a new breed of business travellers refining their demands from hotel stays.
With the new financial year upon us, my colleague Joseph Sim and I thought it was timely to review how hotels are responding to the challenges and opportunities that this new
era of corporate travel presents. Loyalty has never been more important
Business travellers are not as rigidly locked into negotiated deals with hotel groups these days, which means that att racting and retaining corporate clients requires more targeted approaches, and this is where loyalty programs should—but sometimes don’t— give a hotel a competitive edge.
There is no doubt about the power of airline loyalty schemes, as any competitor to Qantas will attest, but the same doesn’t always seem to appear to apply to hotel schemes, particularly in our part of the world.
Demands for the best rate, especially for smaller companies, have helped boost the popularity of OTAs, where easy comparisons can be made for the best deal on a hotel in a particular area.
Geographic and location prominence and convenience are obviously essential ingredients in determining whether one hotel group is selected over another, but
what can set them apart can come down to the level of value, rewards and recognition the hotel group’s loyalty program can deliver.
Questions that need to be reviewed when assessing a hotel loyalty program’s eff ectiveness include:
• Do members feel they can progress easily in terms of status?
• How easy is it to earn and burn points? Are points appropriately valued?
• Can points be earned through diverse earning opportunities?
• Do premium members receive tailored and exclusive access to experiences?
• Does the mobile loyalty app deliver a seamless, allencompassing experience?
• Are the rates and benefi ts really exclusive?
New PMS and CRM systems, backed by AI, have the potential to deliver a vast amount of information about hotel guests.
Gone are the days when ‘Hotel Ambassador’ Ric Angelett i at the Hindley Parkroyal in Adelaide used handwritten cards to remember guests and their specific interests. That level of personalisation became legend in the industry, and with automation today, there’s the potential to deliver customer intelligence at an unprecedented level.
For instance, are the ‘privileges’ a loyal guest receives, such as drinks and snacks, really ‘personalised’?
Does a non-drinker get bott les of beer or wine simply because they are at a specific status level, rather than determining an individual traveller’s preferences?
There is nothing better than arriving at your room and seeing that management has taken the time to ‘know’ their guests and tailored an expression that recognises the guest’s preferences
Are hotels recognising the trend towards healthy travel?
The trend towards healthy travel is not a fad, it has been happening for quite some time. The days of off ering beer, wine, chocolates and cakes as welcome gift s might need to be reviewed if a corporate traveller has shown their interest in healthy options.
This applies to F&B as well. If a hotel wants to win more business for breakfasts and dinners, having healthy options can help rebuild in-house F&B spend.
Many corporates are now working from lobbies because of the improvement in lobby design and the creation of coworking spaces. This is a ‘captured audience’, but they will want good coff ee and healthy options to keep them there.
Hotel gym and fi tness centres can be a make-or-break for corporate travellers. Hotels need to review whether their equipment is up to date for their market and whether they can allocate more space and equipment to the hotel gym to enhance their competitiveness.
Providing information about the most scenic running tracks near the hotel and availability of personal trainers can also win loyalty and create a point of diff erence.
Sustainability is as much a business imperative as it is environmental
With governments and many large companies now requiring hotels to prove their environmental and corporate social responsibility, meaningful investment in sustainability has never been more of an imperative.
Hotels are increasingly taking sustainability seriously, recognising that their guests, particularly the new emerging corporate and leisure travellers, are far more conscious about the issue and appreciate a hotel’s genuine eff orts to reduce their environmental footprint. This can be reflected in significant investments, such as the installation of solar panels, the enhancement of water and energy-saving infrastructure, recycling initiatives, and procurement of more environmentally sensitive products.
At an individual level, hotels that reward their guests by providing them with loyalty points and special benefi ts for foregoing daily room servicing can win both ways—they can highlight the benefi ts this delivers for the environment while improving operational efficiencies.
The new government and corporate tendering requirements require hotels to provide detailed information on their environmental and CSR programs, making it worth considering signing up for established certification programs like EarthCheck, GreenKey and Ecotourism Australia’s Sustainable Tourism Certification. The tick of approval can demonstrate the hotel’s commitment to environmental and social responsibility.
Technology can set hotels apart for business travellers
The new wave of CBD hotels has introduced a superior level of technological adoption that has become even more critical for business travellers.
Corporate travellers of the past may have been in a hotel before 9 am and after 5 pm, but the new breed of business traveller is just as likely to be holding meetings and working on their laptops in public areas throughout the day, requiring access to top-class internet and other services.
Business travellers also require a seamless experience in booking, checking in, and checking out, along with account management. This should be available through an app, which could evolve to include smartphone access to rooms.
In-room integration of the TV system with phones and computers so that guests can bring their preferred streaming services with them is now a ‘must’, and hotels should constantly review the ease of connection, as not all travellers are as tech savvy as others. By embracing these trends and auditing existing performance, hotels can create a more appealing and valuable experience for the returning business travellers, ensuring they remain competitive in the evolving landscape of corporate travel.
Loyalty programs should—but sometimes don’t—give a hotel a competitive edge
Smart staffing:
Rethinking housekeeping in 2025
By Sarah Davison, Industry Reporter
As the Australian accommodation industry forges ahead in 2025, workforce shortages continue to pose significant challenges.
The Australian Bureau of Statistics reports that job vacancies in the accommodation sector remain among the highest of any industry, underscoring a persistent struggle to att ract and retain skilled staff. In response, many operators are moving away from traditional staffing models in favour of more flexible, scalable solutions.
From boutique stays to largescale resorts, operators are increasingly turning to external housekeeping specialists to ensure consistent, highquality service while navigating labour shortages, compliance requirements and everrising guest expectations.
To explore how outsourced housekeeping can support staff and enhance operational performance, AccomNews
spoke with trusted provider of outsourced housekeeping services, ahs hospitality.
How are you seeing accommodation providers customise their housekeeping outsourcing arrangements, and what factors are driving the shift toward more hybrid or flexible models?
Justin Jones, sales and marketing manager at ahs hospitality said: “Across the market, we’re seeing a shift in how accommodation providers approach housekeeping outsourcing.
“There is still a common misconception that outsourcing means handing over the entire housekeeping department. While this may have been the norm in the past, the landscape has evolved significantly.”
Today, hotel operations are becoming more dynamic, and so are the solutions off ered. With a range of flexible service models tailored to the specific needs of each property.
These include:
Labour hire or team staffi ng: Supplements in-house teams, providing additional
Operators are increasingly turning to external housekeeping specialists
support during peak periods, school holidays, sick leave or unexpected occupancy increases. It helps maintain service standards without the need for permanent staffing, giving hotels peace of mind when extra hands are needed.
Hybrid models: Where outsourcing supports a portion of the room inventory or provides consistent topup staffing as needed.
Full-service outsourcing: Where the company takes responsibility for the entire housekeeping function, with the option to include or exclude the provision of equipment, chemicals and materials.
Justin said this shift is driven by evolving hotel management agreements, rising cost pressures and a growing need
for flexible staffing solutions.
“Hotels are looking for partners who can adapt alongside them, off er scalable support and help maintain both operational consistency and commercial performance. Our service models continue to evolve to meet these needs and deliver value where it matters most.”
What role does smart technology play in supporting clients and outsourced teams?
According to Justin, smart technology is essential to enhancing productivity, communication and service delivery across operations. While it helps improve efficiency, its real value is in enabling stronger collaboration between teams and better service outcomes for clients and their guests.
Image courtesy of ahs hospitality
Technology is no longer just a nice-tohave. It is a core part of how we deliver...
For outsourced teams, technology supports day-today operations by simplifying scheduling, training and compliance. Digital tools ensure that team members are up to date with onboarding requirements, site-specific protocols and ongoing development, which leads to more confident and capable staff on the ground.
For hotel guests, smart platforms provide real-time visibility and control. Tools like room inspection apps allow hotel managers to monitor progress, track cleanliness scores and receive immediate updates on service levels. This creates transparency and builds trust between providers and hotel operators, while enabling
faster decision-making.
“Technology is no longer just a nice-to-have. It is a core part of how we deliver smarter, more responsive and consistently high-quality housekeeping services,” he said.
How can outsourcing support better cost control and overall operational efficiency for accommodation providers?
Justin said: “Outsourcing enables hotels to manage costs more eff ectively by shift ing many operational expenses to the housekeeping provider. Costs related to recruitment, onboarding, training, workforce productivity and WorkCover contributions are handled by the supplier. This simplifies budgeting, as hotels receive a
single, consistent weekly invoice without needing to manage these individual components internally.”
It also improves efficiency by reducing the administrative load on hotel management and allowing for more flexible staffing. Hotels can scale teams up or down based on occupancy, helping them avoid overstaffing during quieter periods and ensuring support during peak times. This approach supports both financial control and operational agility.
A major operational benefi t is flexibility. Staffing levels can be adjusted based on occupancy and changing business needs, ensuring efficient resource allocation without compromising service standards. This adaptability supports smoother operations and more predictable cost management for accommodation providers.
For those looking to engage with an outsourced housekeeping service, what are some of the key considerations?
Outsourcing off ers hotels a valuable opportunity to reduce
headcount, control costs and eliminate the challenges of turnover, recruitment and day-to-day HR management. However, the true success of an outsourced model depends on approaching it as a partnership rather than a transaction.
Leanne Graham the managing director of ahs hospitality, explained: “It is essential to choose a provider that aligns with your brand values, service expectations and operational needs. A strong partnership fosters high levels of engagement within the housekeeping team and builds a shared sense of pride and accountability, which directly impacts service quality and guest satisfaction.”
Operators should also be clear about their specific needs and goals. Outsourcing does not have to mean handing over the entire department. It can be customised to support certain functions, supplement existing staff or manage particular areas. The key is finding a solution that adds value and complements your internal operations.
Why the world’s leading hotels choose A.H. Beard
In the world of hospitality, one thing matters above all else: a great night’s sleep. And when it comes to delivering exceptional rest for guests, A.H. Beard is the name hoteliers trust – in Australia, New Zealand and across the globe.
With more than 125 years of mattress craftsmanship and five generations of family leadership, A.H. Beard has built its reputation on one thing: improving lives through better sleep.
From boutique lodges in remote luxury destinations to large-scale urban developments and student accommodation, the brand’s reach is vast – and growing.
Proudly Australian Made, globally aligned
Every A.H. Beard mattress is crafted locally in one of seven manufacturing facilities across Australia and New Zealand. This deep commitment to homegrown quality, combined with global innovation, is what makes A.H. Beard the bedding partner of choice for some of the world’s most respected hotel brands.
As the exclusive licensee of King Koil and Serta in Australia and New Zealand, A.H. Beard offers access to two of the most trusted names in global sleep technology. These world-renowned brands, combined with A.H. Beard’s local manufacturing and hospitality expertise, allow us to deliver the best of both worlds.
Solutions for every kind of stay
From five-star suites to compact student living, A.H. Beard delivers commercial-grade sleep solutions that cater to every need:
• Space-saving rollaway and trundle beds
• Adjustable bases for customisable comfort
• Upholstered bases and headboards in designer finishes
• Mattresses in a wide range of comfort feels and sizes
• Seamless project management and national delivery
What’s more, A.H. Beard is the only mattress brand approved by the National Asthma Council of Australia and the Respiratory Foundation of New Zealand to carry the Sensitive Choice blue butterfly symbol—offering peace of mind for even the most sensitive sleepers.
A legacy of excellence in hospitality
Our track record spans decades – and every corner of the accommodation sector.
We’ve delivered:
• Over 2,000 custom mattresses to the Royal Australian Navy
• Full-scale fit-outs for leading student accommodation groups
• Premium bedding for Australia and New Zealand’s most iconic hotels and lodges, including:
• Southern Ocean Lodge (Kangaroo Island)
• Huka Lodge (New Zealand)
• Emirates One&Only Wolgan Valley
• Sequoia Lodge
• Mayfair Hotel
• Jackalope
• And we’re the exclusive bedding supplier to the Baillie Lodges group. No matter the size, style or complexity of the project, A.H. Beard delivers with craftsmanship, precision and care.
People, Product, Performance
A.H. Beard’s commercial team is made up of dedicated hospitality specialists, each with
deep experience in bedding selection, logistics, and project delivery. We understand the challenges of your world – and we’re here to make it easier.
Whether you’re upgrading a boutique guesthouse or fitting out hundreds of rooms on a deadline, we’ve got the product range, manufacturing capability and expertise to support you at every step.
Let’s redefine sleep for your guests
To arrange an obligation-free audit of your current bedding –or to discuss your next project – reach out to the A.H. Beard commercial team today. Call us on 1300 654 000, email commercial@ahbeard.com or visit ahbeardcommercial.com.
Images courtesy of A.H. Beard
Handcrafted in Australia since 1899.
You’ll find A.H. Beard beds wherever high-quality sleep is valued. Beds that comfortably meet high Australian commercial standards, while giving your guests the deepest, most rejuvenating sleep of their lives. What we at A.H. Beard call Premium Sleep.
Small appliances, big impact:
Kettles and toasters that elevate the guest stay
By Mandy Clarke, Editor
For many guests, the true test of your accommodation is not the lobby chandelier or the poolside cabana. It is often found on the benchtop. That simple kettle and toaster can speak volumes about your property’s standards and your commitment to safety, comfort and quality.
Think about it. After a long flight or a late-night drive, what is the first thing guests do? They flick the kettle on for a comforting cuppa. A quick, hassle-free breakfast before an early start can set the tone for the day. Get these moments right and you earn trust and repeat business.
So, it is no surprise the humble kettle and toaster are no longer an afterthought. Operators today are choosing appliances that reflect their brand, meet rigorous safety standards and deliver reliability in busy guest environments. They are also keeping pace with guest expectations, design trends and sustainability goals.
To find out what makes the ideal in-room appliance in 2025, we spoke with Peter Weingartner, Principal of Swisstrade, a trusted supplier of hospitality-grade appliances and amenities.
“Safety should always be a top priority when selecting in-room appliances,” Peter said. “For kettles and toasters, key features to look for include boil-dry protection, automatic shut-off, concealed heating elements and double-walled exteriors to help reduce the risk of burns. Non-slip bases, ergonomic handles and clearly visible water
level indicators also contribute to safer day-to-day use.”
Compact and clever
Space is at a premium, especially in apartment-style stays and modern hotel rooms. Appliances today need to be compact, efficient and easy to store. Guests do not want to wrestle with tangled cords or appliances that take up all the space. Slim profiles, cord storage and a small footprint are high on the wish list. These appliances fit neatly in cupboards or on tight benchtops without creating clutter.
Built for the job
Unlike domestic units, hospitality appliances are designed to handle repeated daily use without compromising performance or safety.
A regular kettle might look the part but it will not last. Commercial-grade products are tested to Australian standards and built to go the distance in hotel life. It is one less thing for operators to worry about.
Safety as standard
Peace of mind is essential for operators, so safety features are critical for both guests and staff.
“There is a shift towards newer hot water solutions that remove
many of the common risks associated with kettles,” Peter noted. “For example, the latest instant hot water dispensers heat water within seconds, have no exposed elements and often include filtered water functions. These systems provide a more controlled, efficient and safe option for guests while simplifying maintenance for hotel teams.”
Style speaks volumes
Well-chosen appliances do more than perform; they can complement and lift the overall look of the room.
“Guestroom appliances may seem like small details, but they can have a big impact on how guests perceive their stay,” Peter said. “Matching appliance sets, like coordinated kettles and toasters, are particularly popular right now and help create a cohesive, polished look. These thoughtful design touches can elevate the space and reinforce a property’s attention to detail.”
A step towards sustainability
With sustainability front of mind, more properties are choosing appliances that help meet environmental goals without compromising on convenience.
“There is growing interest in appliances that support sustainability goals,” Peter added. “Options like instant hot water dispensers, which provide ambient and boiled water at the touch of a button, are becoming more common. These systems reduce energy use, minimise water waste and can replace in-room bottled water. For guests, they offer speed and convenience. For operators, they show a commitment to responsible practices.”
Easy for operators too
Finding the right appliances should not be a hassle. Industry suppliers make the process straightforward with complete packages and ongoing support. They help properties set up appliance solutions that are tested, compliant and ready to go. Having one supplier and one point of contact means there is no guesswork, just simple, reliable peace of mind.
The final word
Even the smallest in-room touches deserve careful attention. When chosen well, kettles and toasters do more than heat and toast. They add value to your brand, contribute to safety and compliance, and show guests that their comfort really matters.
If your appliances are due for an upgrade, it might be time to move beyond basic. Look for compact, compliant, hospitalitygrade solutions that deliver on safety, sustainability and style. In hospitality, it is the small details that leave the biggest impression. Guests remember the thoughtful touches that make all the difference.
Images courtesy of Swisstrade
How San-Air keeps guest rooms mould-free
Mould doesn’t just look unsightly — it silently impacts wellbeing, room readiness, and your property’s reputation.
Left untreated, it can lead to costly maintenance issues, negative reviews, and even potential health complaints. So how can hotels combat mould safely and effectively, without resorting to harsh chemicals that may raise concerns?
Meet San-Air:
Naturally effective, scientifically backed
Proudly Australian-made and backed by over 20 years of research, San-Air provides a smarter, greener solution to indoor air purification. Its range targets mould, bacteria, and airborne pathogens using
only food-safe, biodegradable ingredients — with no harsh chemicals. That’s why it’s trusted by hotels, resorts, and aged care providers nationwide who prioritise both guest wellbeing and environmental responsibility.
San-Air is more than a surface cleaner — it’s a complete system to test, treat, and prevent mould and microbial growth. It begins with easy-to-use DIY test kits that
detect mould and bacteria in air, water, or on surfaces — no lab required. Once identified, plantbased sprays and bamboo wipes eliminate spores on contact, leaving no toxic residue behind.
For ongoing protection, the SanAir Evaporative Gel uses patented Aerosperse™ technology to release active botanicals into the air. This slow-release action treats areas up to 100m² and
helps prevent regrowth for up to 90 days. It’s discreet, effective, and ideal for use in guest rooms, bathrooms, lobbies, and back-of-house areas.
San-Air’s efficacy is backed by science. Independent testing by UNSW, Eurofins, and CETEC confirms up to 99.999% pathogen reduction, and a 78% drop in airborne SARS-CoV-2 within ten minutes — offering reliable, proven protection that’s safe, natural, and highly effective.
Revolutionise indoor air quality — sustainably
Every San-Air product is developed with sustainability in mind — from biodegradable packaging to plant-derived actives and zero toxic runoff. Take action with a cleaner air solution for your guests, your team, and the future of hospitality.
Clean Air, Zero Chemicals
For hoteliers who refuse to compromise on guest wellness, SanAir® is a 100% natural, Australian‑made solution that kills mould, bacteria, and viruses on contact — in the air and on surfaces.
The 3-Step Defence:
1. Test – DIY plates reveal hidden contamination in just 5 days.
3. Maintain – Evaporative Gel treats up to 100m² continuously, preventing regrowth.
Enquire today. Call 02 9979 1500 or visit swisstrade.com.au to learn more.
Image courtesy of Swisstrade
Beyond clean:
Picture perfect housekeeping for the Instagram generation
By Sarah Davison, Industry Reporter
They say you never get a second chance at a first impression—and in accommodation, that first impression often happens before the guest has even unpacked.
From the scent of the room to the smoothness of the bedspread, guests arrive with all senses on high alert. In today’s Instagram-first travel culture, it’s not just about cleanliness anymore. It’s about presentation, emotional impact, and whether your guestroom is ready for its close-up.
According to respected housekeeping expert Liz Lycette,
Founder and Managing Director of L&A, visual symmetry, freshness, and attention to detail are non-negotiables.
“When a guest enters a room, all their senses are on high alert. The room needs to be bright and airy, smell fresh, and be set up perfectly—everything straight, neat, and tidy,” she said.
“The bed should be smooth and wrinkle-free. All the lights should work. These small details form the foundation of a guest’s perception of cleanliness.”
It’s no wonder that hotel housekeeping teams are now unofficial members of the marketing department. A room isn’t just appreciated; it’s photographed, shared, and reviewed.
So how do teams keep standards high?
Ms Lycette is clear: “Training, training, training. Use a dedicated trainer who also handles quality control. Buddy training doesn’t work.”
She also stresses the importance of taking care of your team: “When room attendants feel valued, they care about the results. Talk to them. Listen. Fix problems fast to ensure a consistently high standard.”
She added that it’s vital to have a rigorous quality control system that includes documented daily room checks.
“These need to be measured with accurate scores, giving quantifiable results. Hold those who cleaned and checked the rooms accountable,” she said.
Beyond the basics, it’s going
the extra mile that really impresses—anticipating guest needs and adding thoughtful touches.
“Delighting guests is about staying one step ahead. It’s like being a detective,” she said.
“Unlike other staff, room attendants can see what guests have used, their habits, what they like and don’t like, and can act. But they need tools and trust to make that happen.”
She said small gestures should never be overlooked— anticipating guests’ needs and going that extra mile makes all the diff erence.
“It could be as simple as a smile and an off er of help with luggage, making a cup of tea for a guest who has a cold, or refilling and adding a litt le extra when a guest uses certain amenities.
Images supplied by Neon Rose Motel
“Management can help by giving the housekeeping team some little extras for guests, like bookmarks, cable ties, mouse pads, kids’ toys—the list goes on…”
On the flip side, it’s the simple oversights that trigger the most complaints.
“Guests expect a perfectly clean, well-stocked room with everything working. That sounds easy, but it’s incredibly hard to deliver consistently.”
Dusty skirting boards, crumpled pillowcases, empty dispensers or a rogue hair in the bathroom aren’t just missing details; they’re potentially damaging to your brand. In the age of viral reviews and smartphone cameras, nothing is safe from sparking a negative review.
Ms Lycette believes it’s time for a shift in how housekeeping leadership is viewed.
“I’m always surprised how little management invests in training
their housekeeping supervisors and managers. There’s still an outdated mindset that ‘it’s just about cleaning.’ But good housekeeping management is so much more.”
This pressure is magnified in today’s era of digital storytelling. As travel content creators and even everyday social media users check in, every guest has the potential to be your greatest ambassador—or your biggest critic. That’s why some of the savviest accommodations are leaning into presentation as part of their brand identity.
Catering to the Instagram generation
Take Bali’s Neon Rose Motel, for instance. With just four visually striking rooms tucked down a laneway in Pererenan, it’s proof that design-led accommodation can punch well above its size. From blush-toned walls and plush daybeds to curated playlists and filtered water on tap, this so-called “micro motel” understands that guest expectations today are as much emotional as they are functional.
Originally a bread factory, Neon Rose has been reimagined as a stylish, soulful retreat for design-conscious travellers. But what sets it apart isn’t just what’s visible.
“We didn’t want Neon Rose to be just a stylish crash pad,” founder Min Siah said. “It’s for travellers who want to plug into the local frequency.”
That intention plays out in a thousand small ways. Guests enter via a quiet alleyway, guided only by a whisper of neon and the phrase “this must be the place”. There’s no reception desk—just clues and cues that invite guests to discover, rather than check in.
Every element of the guest experience is deliberate. “At Neon Rose, every detail is designed to feel intentional and personal, not just functional,” She explained.
“One example is our bespoke, locally produced scent: a signature blend of rose, frankincense, and neroli. We put a lot of thought into it, as it needed to strike a balance between feminine and masculine notes. It’s infused
into the guest shampoo, body wash, and hand wash to create a subtle, sensory experience.”
The atmosphere at Neon Rose isn’t a by-product—it’s an intentional part of the design.
“First impressions are everything, and we believe that ambience should speak before a single word is exchanged,” Ms Siah said.
“Scent plays a huge role in that. It has the power to set the emotional tone for a stay and make someone feel instantly calm, curious, or at ease.”
This sensory strategy continues throughout the experience— flattering lighting, eco-plaster walls made using recycled glass and sugarcane fibre, and homemade cookies on arrival, baked fresh at sister bakery Wheatfields. Guests can slip into waffle-weave bathrobes, enjoy filtered drinking water on tap, and brew coffee with blends from local favourite Expat Roasters.
“We love that our guests can step outside and access a dynamic local scene— whether they’re here to surf, practise yoga, explore design and art culture, or simply eat well,” Ms Siah said.
“The neighbourhood has a strong creative spirit and a slower pace that invites you to settle in and really live here, even if just for a few days. That’s the energy we’ve tried to capture.”
A lot of thought has been put into just four rooms, but therein lies the point. In 2025, presentation isn’t just about appearances. It’s about atmosphere, emotion, and experience. And when rooms are this carefully curated, it doesn’t just offer guests a good night’s sleep—it also becomes great content.
In 2025, guestroom success is a sensory game. Presentation isn’t superficial; it’s strategic. When rooms are clean, well-styled, and emotionally engaging, they become more than just a place to sleep. And in an age of algorithm-driven impressions, those first few moments count more than ever.
Image supplied by Neon Rose Motel
Living like a local:
A sustainable stay at room2 Chiswick
During my recent travels through Europe and the UK, I had the opportunity to stay at one of London’s most innovative and eco-conscious accommodation offerings: room2 Chiswick, the city’s first hometel.
Here, I enjoyed a cosy and comfortable three-day stay. The room2 hometels brand aims to combine “the comfort and flexibility of home with the best bits of a hotel experience.” room2 Chiswick is also the first hometel in London inspired by the Arts and Crafts movement, celebrating local artists and handcrafted design.
Developed by brothers Robert and Stuart Godwin in 2015 and branded as the UK’s first net-zero hotel, the property claims that 100 percent of carbon emissions from conception through to endof-life have been reduced and rebalanced to zero. It’s also said to be the first hotel in the world to do so, emitting 87 percent less carbon than most hotels. All energy used is generated from renewable resources, with power sourced from geothermal systems below ground and solar panels on the roof.
The plant-covered green roof promotes biodiversity, improves insulation for the building, and provides a home for insects. Beneath it is a blue roof, which catches and retains up to 50,000 litres of rainwater, slowly releasing it to the drainage system to reduce the risk of local flooding. There are also 75,000 bees in rooftop hives, supporting biodiversity in the area while producing unique, local honey. The hotel is single-use plastic free, sends zero waste to landfill, and is ultra energy efficient.
So how was my stay with all this sustainability in mind?
Check-in was mostly done online, with a very swift arrival process at the “reception,” which
consisted of a laptop setup on a counter at the side of the entrance. The guest corridors are quite dark, with motion detectors switching on lighting as you proceed to the room.
The room itself was small without feeling cramped, thanks to thoughtful design. There’s clever seating under the window, with a bench seat that makes the most of the space. A smart, fully equipped kitchenette includes every utensil you’d need to cook your own dinner. I also loved the wire noticeboard on the entry wall, it’s a simple, effective way to keep guests informed about what’s going on.
The rubbish and recycling setup is impressive, with three separate bins and a clear zero-wasteto-landfill policy. A particularly smart touch was the empty glass bottle for milk. Guests simply choose their preferred type of milk and pick it up from the bar downstairs. There’s also
a lovely basket of games in the room—a fun, homely detail.
Guests have access to a fully equipped laundry and gym, and food and beverage offerings are available at the on-site restaurant and bar. Breakfast was delicious, with plenty of tasty local options. The F&B team also handles check-ins, check-outs, and any guest requests, adding to the relaxed, seamless vibe.
Sister properties include Belfast, Southampton and Hammersmith, with plans to grow the group to 5000 keys by 2030.
Final thoughts?
room2 Chiswick makes it easy to feel good about where you stay, not just because it’s comfortable and convenient, but because it’s genuinely trying to do better for the planet. For travellers looking for a more mindful, homely and design-led experience in London, this is a little gem that ticks all the boxes.
Images supplied by Liz Lycette
Liz Lycette Founder, Lycette and Associates Housekeeping Management Consulting
Wifi connections to meet modern guest expectations
By Sarah Davison, Industry Reporter
Fast, reliable internet is no longer a luxury in the accommodation sector. It’s a core expectation. As guest habits evolve and demand for streaming, remote work and smart technology surges, connectivity has become as essential as running water.
To learn about how hotels and resorts are rising to the challenge, AccomNews spoke with internet connectivity experts from Time Out Internet and Sunrise Internet.
What are today’s guests expecting when it comes to connectivity, and how have those expectations evolved in recent years?
Johann Hammond from Time Out Internet: Guests today arrive with multiple smart devices and an assumption that wifi will be fast, seamless, and secure.
Over the past few years, we’ve seen this expectation evolve beyond simple browsing. Whether it’s remote work,
high-definition streaming, cloud gaming, or video calling, guests expect their hotel’s connectivity to support the same digital lifestyle they maintain at home—or better. The rise of digital nomads, hybrid workers, and even families needing multiple concurrent connections has pushed accommodation providers to rethink the importance of
reliable internet infrastructure.
Ian Robson from Sunrise Internet: Today’s guests expect high-speed, reliable internet as a fundamental part of their stay—on par with essentials like hot water or clean linens. With the rise of streaming services, video conferencing, and remote work, guests now demand speeds of 100 Mbps or more to support simultaneous video
streaming, virtual meetings, and device connectivity. Since the COVID-19 pandemic accelerated the remote work trend, many guests, even those on vacation, require business-grade internet to stay productive. Seamless connectivity has shifted from being a nice-to-have amenity to a critical decision-making factor when choosing accommodation.
Considerations for upgrading internet performance
Guest expectations are changing, the benefits of upgrading your buildings internet:
Tourism Impact: Discerning visitors now view fast and reliable internet as a key factor when choosing accommodation.
Online Reviews: Guest feedback increasingly reflects internet performance, which can influence future bookings.
Real Estate Appeal: Buyers and tenants are seeking homes that support remote work — high-speed internet is now essential.
Holiday Letting Performance: Buildings with excellent internet tend to enjoy be er reviews, stronger brand recognition, and increased occupancy and revenue.
What internet upgrade options should I choose?
Option A: New CAT cabling to each room. Improves speed over traditional lines but doesn’t support gigabit performance. Installation is costly.
Option B: Wireless distribution across the building. Cost-e ective but unreliable due to interference from building materials and layout.
Option C: Fibre optic cabling to each apartment.
O ers excellent performance but comes with high installation costs and device upgrade requirements.
Option D – Recommended: Gigabit fibre delivered via existing TV coaxial cables. This solution:
o Delivers speeds up to 1.5 Gbps (1,500 Mbps).
o Involves minimal disruption and cost.
o Is fully managed and warranted.
o Has proven success with existing installations.
…with the flick of a switch our internet services moved to world class Gigabit capable internet. Resident and guest satisfaction has skyrocketed with the availability of fast, reliable industry leading internet, which allows our resort to include phone, video and streaming services never before offered. Absolutely Brilliant!”
– Eric van Meurs, Manager Atlantis Marcoola Beachfront Resort and past ARAMA President (Australian Resident Accommodation Managers Association.)
What are the first steps an accommodation provider should take when upgrading a legacy network?
Johann: The very first step should be a professional wireless site survey. This identifies coverage black spots, signal interference, and bandwidth limitations. From there, assess the current cabling and backhaul— outdated infrastructure will bott leneck performance, no matter how modern the access points are.
It’s also critical to think about scalability from the outset.
Will your network handle a doubling of devices in the next two years? If not, it’s time to invest in futureready solutions such as fibre connections, gigabit-capable routers, and modular systems that can grow with demand.
Ian: The first step is conducting a thorough audit of the current infrastructure. This includes assessing the available bandwidth that can be delivered to the property and evaluating structural limitations that could impact signal distribution.
Accommodation providers should also explore the most eff ective technologies and mediums—such as fibre optic cables versus copper—and consider modern solutions that demand robust internet. Partnering with a knowledgeable technology provider during this assessment ensures the chosen upgrade path supports both current needs and future scalability.
How can properties ensure strong, consistent wifi coverage across all guest areas, including rooms, outdoor spaces, and common areas?
Johann: Strategic placement of high-quality access points is essential. Each guest space— whether a room, pool deck, or shared lounge—should be within strong signal range. Ideally, each room should have its own dedicated SSID with a private network for guest security and ease of access. For larger or more complex properties, mesh networks or enterprise-grade systems with central management can off er consistent performance
while balancing the load across access points. Outdoor-rated access points are a great investment for properties that want to extend seamless connectivity to patios, gardens, or pool areas.
Ian: To deliver reliable and fast internet throughout the property, hoteliers should invest in gigabit internet connections to prevent slowdowns during peak usage. Fibre optics should be the backbone of the network to avoid the limitations of outdated copper wiring.
Deploying enterprise-grade wifi access points and gigabitcapable routers and switches can help deliver speeds of 200 to 300 Mbps or more in every guest room. Using managed network switches with built-in monitoring and security ensures the network is not only high-performing but also secure and scalable. Mesh networking systems and strategically placed access points can further extend coverage to outdoor areas and shared spaces.
As technology continues to evolve, what connectivity trends or innovations should accommodation providers be watching in the next two to three years?
Johann: We’re on the cusp of exciting innovations that blend hospitality with smart technology. The most immediate trends to watch are:
• Wifi 6 and 6E: These standards off er better efficiency, speed, and capacity, especially important in highdensity environments.
• Private guest networks: Giving each room its own secure, isolated network will soon become a minimum standard.
• IoT integration: Smart lighting, room temperature control, and voice assistants are increasingly expected, especially in higher-end accommodations.
• Cloud-managed networks: These allow real-time monitoring, troubleshooting, and updates remotely, reducing on-site technical issues.
Wifi is more than a utility; it’s part of the guest experience
• Edge computing and AI traffic shaping: Advanced systems can prioritise bandwidth based on usage, ensuring smooth video calls and uninterrupted streaming.
Ian: Accommodation providers should monitor several key trends. First, wifi calling is becoming essential, especially in buildings with poor mobile reception, allowing guests to make calls seamlessly and for free over wifi.
Secondly, internet-connected security systems, including live-streaming cameras, are growing in popularity and rely heavily on robust bandwidth. Legacy PBX phone systems are being replaced with cloudbased solutions, off ering cost savings and greater flexibility.
Any final thoughts?
Johann: Wifi is more than a utility; it’s part of the guest
experience. Investing in reliable, fast, and secure connectivity doesn’t just improve satisfaction but builds loyalty. In many cases, it’s the invisible detail that defines whether guests choose to return or recommend your property.
As accommodation providers, it’s crucial to shift from viewing connectivity as a checkbox to seeing it as a key service touchpoint—every bit as important as a comfortable bed or clean room.
Ian: Properties must prepare for a future defined by data. AI-powered tools, connected devices, and increased computing power in guests’ personal devices are driving exponential data consumption. Accommodation providers must therefore implement a long-term internet strategy that supports this growing demand.
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