Margaret River Region Open Studios Event Membership Guide 2021

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ARTIST MEMBERSHIP AND EVENT REGISTRATION GUIDE

COME AND BE A PART OF ONE OF THE LARGEST, MOST SUCCESSFUL, ART EVENTS OF ITS KIND IN AUSTRALIA EVENT REGISTRATION OPENS 1 FEBRUARY - 31 MARCH 2021 ELIGIBILITY GUIDELINES

4. All artists must have their own studio workplace ready to open for the event.

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3. Each event participant must be a member of Margaret River Region Open Studios.

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2. Also open to art groups, student groups and art clubs working in the region.

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Open to all artists and artisans living AND working in the Margaret River Region from Busselton to Augusta.

This includes professional, established, emerging, student and hobby artists.

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MARGARET RIVER PREVELLY

5. Artist are required to be on premises for at least 80% of the event.

6. If your studio is in a commercial venue then that business will need to become a sponsor of the event. Please contact us for details.

7. It is compulsory for all artists to have third party public liability either through your own provider or through our event policy.

8. Artists may not allow any unregistered artist to display work or share their space.

9. Artists sharing a studio or participating together must each pay a separate registration fee.

If you are unsure about your eligibility please contact us at art@mrros.com.au Please note : All artist registrations will be reviewed by MRROS and any that do not to meet the above guidelines will be refunded.

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MEMBERSHIP AND REGISTRATION MEMBERSHIP BENEFITS INCLUDE: • Year round presence on our web site with contact details and art images.

• Access to our artist Facebook group.

• Unique invitation to participate in the annual event.

• Voting rights at the AGM.

EVENT PARTICIPATION BENEFITS INCLUDE: • Participation in the 20,000 Guides distributed for the event.

• This includes your featured art, artist profile, contact details, map entry and opening times calendar.

• Artist pack containing signage and in studio material for the event.

• Benefit from our extensive marketing program which brings thousands of art lovers to the event each year. This includes event based advertising, social media, PR, poster, leaflet and newsletter campaigns.

See marketing results page attached to this document.

• Tell your own original story so we can feature it in our marketing content.

• Opportunity to sell art to continue to fund your artistic passion.

In 2020 our artists sold over $1.2m worth of art.

• Invitation to launch and ‘windup’ events.

COSTS AND JOINING PROCESS WHAT DOES IT COST ?

• Annual Membership $120 • Event Participation Fee $500 • Compulsory Insurance $75 Fees are payable at time of registration.

No entries will be accepted after 31st March 2021.

HOW DO YOU JOIN? • All artists are required to be members and re-register each year.

• Please sign up online at www.mrropenstudios.com.au • Payment options are available on the website by Credit/Debit Card Direct Deposit or Cheque.

COVID-19 • Spaces must be prepared as per Covid 19 guidelines current at time.

• In the event of enforced dates change due to Covid 19, timetables will be followed as per original selection of opening days, times and location.

Unfortunately artists who withdraw from a rescheduled event cannot be offered a refund.

OPEN STUDIOS 2020 OPEN STUDIOS 2020 MARKETING RESULTS RESULTS SOCIAL MEDIA

PR - 139 ITEMS

(+32%) Online and offline 4m circulation

CARAT DIGITAL ADVERTISING

FACEBOOK

1,500,000 Reach (+53%) 81,500 Engagement (+58%)

INSTAGRAM

100,200 Reach (+87%)

1,361,000 Impressions (-8%) 156,000 Reach (+16%) 139,016 Video Views (+48%) (27,500 Complete views)

WEBSITE

34,200 Unique Visitors (+74%) 60% from mobiles

JACKSONS

10 stores 8,000 Guides 20,000 Newsletters

NEWSLETTER 11 to 7,000 database

WHERE DID YOU HEAR ABOUT THE EVENT?

70% Social Media 46% Print Media 35% Word of Mouth

SMASHING ALL RECORDS

+50%

POSTER GIRLS PERTH 400 Posters (x2) 4,000 Leaflets (x2)

YAHAVA

40,000 Coffee Cups

Growth in studio visits (Over 65,000)

55%

Bought Art (30% Bought 2+)

Most popular Painting , Sculpture, Ceramics, Photography, Jewellery, Mixed Media

A massive

$1,120,000 worth of art sold

80%

Use our maps 42% Google Maps 17% GPS

3-4 Days

Most usual time spent

8.3 Average number

of studios visited Up from 7.6 in 2018

Note: Initial marketing for April/May was stopped mid march and resumed, with extra funds, for September ’20 due to Covid-19. (Level 4 restrictions applied) Sources: 2020 Artist Visitor Records, 2020 Online Visitor survey, 2020 PR/Social/Carat/Website Supplier Reports

High

40%

First Time Visitors A new record

55% from Perth

$7.4m

Estimated economic benefit