Tips to protect yourself from duplicate content penalty

Google Penalty – Tips To Protect Yourself From Duplicate Content Penalty A Google penalty is simply a demotion of a site’s position or rank in Google's search engine results page (SERPS). They are, in a way, linked to the activity of search engine optimization. In worst case, a Google penalty may be the total elimination of your website from Google's directory. A penalty may be imposed due to variety of reasons varying from link farms to duplicate content violations.

Say for example a duplicate content penalty. How does it work? Most of the individuals or businesses engaged in online advertising campaigns scout article services providers. They engage their services to rank higher in the Google search engine. The writers write down the articles for the clients. These articles are then distributed to various article directories on Google. However, when the article goes on Google, and it finds the contents of the article identical to the content on other websites, the article is completely filtered from Google’s index and all the sites on which the content pieces are promoted. This is due to the duplication of content.

At the same time, millions of websites get indexed on Google. There is a big chance that a large portion of your article may coincidently match with the content of another website. So, does this mean that duplicate content alert will be raised by Google, crushing the website? Definitely not. The entire content of the website in question will be reviewed and compared with the similar content that is found on another internet site. These days all the good SEO companies offer Google penalty removal service.

It is not always that your own actions cause a duplicate content penalty. On the contrary, many a time thieves take away your written work with an intention to get your site banned. Following strategies can help you create unique content so that you are better able to avoid duplicate content penalties.

Make special efforts to incorporate unique material in case there is any duplication of content on your site from automated feeds.

Sending article in text format will force anyone who intends to steal them for their own sites to do some formatting of their own. It is not always that reformatting will protect the content from being judged as duplicate, but it certainly can help.

Before submitting your article for distribution, try to create several versions of it. Creating these multiple versions involves simple revisions to make the content unique. Google can now find out where the content first appeared, which means that there are more chances that people who are stealing your contents will be penalized and not you.

All these strategies may help in protecting against duplicate content penalty. However, one should always keep in mind that Google does impose penalties by de-indexing the websites that break guidelines. Also, every time your website goes down in ranking, one should not assume it to be a consequence of penalty. Rather, it could be an effect of small changes that website owners make in internal linking. Unless you know the clear reasons why a search engine would penalize your website, do not waste time worrying over every probable cause that may not be valid.

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