Blog1: Mrkt360.com
Google Shopping vs Amazon
Nowadays, we live in a world in which we no longer have to physically go to a place to purchase what we want and especially due to the global COVID-19 Pandemic this has been the case, instead, we can now use different platforms to do it. We can buy not only things that are located around us, but also we can acquire things that normally are from our reach. There are tons of platforms that deal with the selling of products online today, two of which we are going to talk about which are Amazon and Google Shopping. These platforms have been one of the most popular options for people who are looking to buy online (Amazon has been the most popular option for possible customers since 2018). These platforms made things a lot easier for customers and for vendors to start considering selling their products online and increasing their popularity. This is why we will briefly mention the positive aspects of these platforms, so you can make the decisions of which platforms will be more suited to your needs as a retailer: Benefits that Amazon brings for retailers: •
Reach a Big Audience As of 2017, there are more than 310 million active Amazon customer accounts. This shows how big a potential this platform is in acquiring possible customers.
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Reach an International Audience Since Amazon is one of the most used and trusted platforms when it comes to buying and selling products; Amazon can help your business acquiring new clients that are not necessarily from your country of origin and retailers can quickly test if their products do appeal to the global audience by creating a listing on a local Amazon.