Easy Ways to Improve Your Business’ Website

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Blog: Mrkt360.com

Easy Ways to Improve Your Business’ Website By now, we all know that every business, small or large should have a website. However, what many of these websites lack is optimization and being convertible to business. As a digital marketing agency Toronto company, we have decided to share our tips and tricks to help you improve the user experience of your website and make it more convertible to business. Add Customer Testimonials

Customer testimonials are a great way to add legitimacy to your business, as many people trust online reviews and recommendations just as much as they would trust recommendations from their acquaintances. Ideally, there should be a page on your website dedicated to testimonials. There should also be testimonials on web pages that are devoted to conversion. Choose testimonials that outline specific product or service benefits, and include a photo of the customer in order to increase the trust factor of the review. You can also set up an auto responder email to go out every time you sell a product or service, so that you will never forget to ask for feedback & reviews.

Have Call to Action Buttons

A call to action button urges the website visitor to take an immediate and specific action. Having a call to action button on the header and certain pages of your website is pivotal for conversion, as it makes the website more efficient. It is a clear path to accomplishing a certain objective, which makes it easier and convenient for the consumer from the very start. A call to action button usually says something along the lines of: Call Now, Get Quote, Go to Checkout, or Download Now. It must be clear, visible, and call people’s’ attention, which is why great websites have bright red or yellow call to action buttons. An online marketing agency Toronto can help you find the perfect placement for your call to action buttons. Increase Your Website’s Mobile Speed

Mobile speed has become one of the most important elements of a convertible website, as most internet users are searching for products and services on their smartphones. In fact, Google says that “60% of users are unlikely to return to a mobile site if they had trouble accessing, and 40% visit a competitor’s site instead”. In other words, if your website takes too long to load on mobile phones, your potential customers will lose their patience and seek service elsewhere, from a company with a better performing website. It is important to ask yourself what your mobile users are looking for on your mobile website, and whether your current experience is allowing this. Go to https://testmysite.thinkwithgoogle.com to see whether your mobile website speed meets industry standards. Create More White Space on Your Web Pages

Businesses often try to cram as much information and graphics as possible on their web pages, in order to


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