Bee Car Customer Profiles (16)

PROFILES PROFILE 1 (B2C )

Description: Venture Capital investor in tech

Socio-economic class: Wealthy Executive

Family: 5 children aged 14 to 23

Age: 52

Preferred Type of car: Full-size luxury / Grand saloon

Preferred Buying channels: Retail

Personality type: The Reformer: the Rational, Idealistic Type

Traits: Principled, Purposeful, Self-Controlled, and Perfectionist

PROFILES PROFILE 2 (B2C )

Description: Boilermaker

Socio-economic class: Blue Collar Roots

Family: 3 children aged 3 to 8

Age: 32

Preferred Type of car: Small family car/compact car

Preferred Buying channels: Retail, second hand

Personality type: The Helper: The Caring, Interpersonal Type

Traits: Demonstrative, Generous, People-Pleasing, and Possessive

PROFILES

PROFILE 3 (B2C )

Description: Theater actor

Socio-economic class: Burdened Single

Family: Not married, no children

Age: 27

Preferred Type of car: Ultracompact car

Preferred Buying channels: Online, apps

Personality type: The Individualist: The Sensitive, Withdrawn Type

Traits: Expressive, Dramatic, Self-Absorbed, and Temperamental

PROFILES PROFILE 4 (B2C )

Description: Retired Army Veteran

Socio-economic class: Prudent Pensioner

Family: 2 children, 5 grand-children

Age: 67

Preferred Type of car: Minivan

Preferred Buying channels: Retail, usually with someone else

Personality type: The Enthusiast: The Busy, Fun-Loving Type

Traits: Spontaneous, Versatile, Distractible, and Scattered

PROFILES PROFILE 5 (B2C )

Description: Partner in green eco-innovation company

Socio-economic class: Eco Warrior

Family: Married, 3 teenage children

Age: 48

Preferred Type of car: None, actively against private vehicles, cycles everywhere

Preferred Buying channels: Retail, online, app

Personality type: The Leader

Traits: Competitive, passionate, militant

PROFILES PROFILE 6 (B2C )

Description: College student

Socio-economic class: Aspiring Single

Family: Not married, no kids

Age: 21

Preferred Type of car: None, bicycle

Preferred Buying channels: Online, apps

Personality type: The Loyalist: The Committed, Security-Oriented Type

Traits: Engaging, Responsible, Anxious, and Suspicious

PROFILES

PROFILE 7 (B2C )

Description: Co-founder of motivational charity to help children in need

Socio-economic class: High Rise Hardship

Family: Not married, no children

Age: 29

Preferred Type of car: None, public transport

Preferred Buying channels: Online

Personality type: The Peacemaker

Traits: The Easygoing, Self-Effacing Type: Receptive, Reassuring, Agreeable, and Complacent

PROFILES PROFILE 8 (B2C )

Description: Strategy Consultant

Socio-economic class: Prosperous Professional

Family: Not married, no children

Age: 31

Preferred Type of car: None, public transport

Preferred Buying channels: Retail, online, app

Personality type: The Challenger Traits: The Powerful, Dominating Type: Self-Confident, Decisive, Willful, and Confrontational

PROFILES

PROFI LE 9 (B2B )

Description: Urban planning Director, large European city

Customer needs:

Reduce congestion in the city and the space taken up by parking.

Exploring new transport possibilities in the city, for example bike and car sharing schemes.

PROFILES

PROFILE 10 (B2B )

Description: Head of Purchasing at Deliveroo (restaurant takeaway delivery service)

Customer needs: Improve efficiency and cost of delivery through an optimized, possibly automated, delivery system. Currently delivering with manned bicycles and mopeds. Service rapidly expanding globally.

PROFILES

PROFILE 11 (B2B )

Description: Head of Partnerships at Uber (peer-to-peer ridesharing company)

Customer needs: Make the offering safer and more efficient with fully autonomous, self-driving cars. Currently delivering with independent drivers. Service present globally.

PROFILES

PROFILE 12 (B2B )

Description: Head of Ground Fleet Management at FedEx

Customer needs: Automate the on-the-ground parcel delivery service. Currently delivering with own fleet of manually driven vehicles. Service present globally.

PROFILES

PROFILE 13 (B2B )

Description: Head of Customer Experience at Hilton Worldwide

Customer needs:

Extend the customer experience beyond hotel rooms to other parts of the guest travel experience.

Exploring a premium guest limousine service

Global presence, but would only offer this service in selected locations.

PROFILES

PROFILE 14 (B2B )

Description: Head of Internal Transportation of Airport Authority of a Major International Airport

Customer needs:

Moving a large number of luggage and passengers between terminals.

Concerned about the high fuel and maintenance costs with the current fleet.

PROFILES PROFILE 15 (B2B )

Description: CEO Medical Transport Service Company

Customer needs:

Delivery of medication, blood, human organs and medical equipment throughout a medium-sized country.

Interested in autonomous vehicles. Need high reliability and in some cases (blood and organs) refrigeration.

Long range of vehicle essential for the inter-city service.

PROFILES

PROFILE 16 (B2B )

Description: CEO Trucking Company

Customer needs:

Delivery of long-distance freight with heavy goods vehicles.

Interested in driverless vehicles that can run more or less 24 hours per day; controlled from a central logistics facility.