TOOL FOR CREATING A PRODUCT TO MARKET FIT
VALUE PROPOSITION
CUSTOMER SEGMENT
PROBLEM / CUSTOMER
“SALESMANSHIP IS DEAD. WE ARE NOW IN THE AGE OF CUSTOMER OBSESSION.”
Noteworthy - The Journal Blog
Fernando Colosimo
VALUE
PROPOSITION CANVAS
CUSTOMER PROFILE
VALUE PROPOSITION CANVAS
VALUE MAP
Creators
Pain Relievers
PROBLEM / CUSTOMER
IF THE ONLY TOOL YOU HAVE IS A HAMMER, YOU TEND TO SEE EVERY
PROBLEM AS A NAIL.
Abraham Maslow Psychologist
VALUE PROPOSITION CANVAS
Unworkable Underserved Urgent
Unavoidable
VALUE
PROPOSITION CANVAS
PAIN / GAIN
IN YOUR FACE
NICE TO HAVE
SCREAMING NEED
HIDING
STRATEGY
VALUE PROPOSITION CANVAS
▸ Creating services and products that people actually want
VALUE
PROPOSITION CANVAS
CREATE A COMMON UNDERSTANDING AND TERMINOLOGY
VALUE PROPOSITION CANVAS
FOCUSING
One map per Value Proposition
Focus on one proposition per map
Focus on one customer segment per map
Create a new map for a different Value Proposition
VALUE PROPOSITION CANVAS
SELECTING AND UN-SELECTING
‣ Also about not alleviating every pain
‣ Not targeting every pain
‣ Not focusing may mean you fail to deliver.
PROBLEM / CUSTOMER
IF I HAD AN HOUR TO SOLVE A PROBLEM I WOULD SPEND 55 MINUTES THINKING ABOUT THE PROBLEM AND 5 MINUTES THINKING ABOUT THE SOLUTION.
Albert Einstein