TELLING STORY
The Mount’s Guide to Branding, Design & Services
WHAT WE DO THE TEAM
The Mount Wachusett Community College Office of Marketing, Printing and Creative Services helps connect MWCC with students, prospective students, and the broader community. We collaborate with departments across campus to create strategic marketing initiatives that promote awareness and engagement. Our team works to:
• Share MWCC news, events, and programs
• Develop campaigns and choose the best media channels to reach target audiences
• Strengthen MWCC’s reputation and community presence
• Ensure a clear, consistent brand that reflects the college’s values
Stephanie England Director of Marketing & Communications sengland1@mwcc.mass.edu | 978-630-9300
Nia Carignan Associate Director of Public Relations & Communications ncarignan@mwcc.mass.edu | 978-630-9158
Michelle Carpenter Graphic Designer mcarpenter8@mwcc.mass.edu | 978-630-9315
Courtney Darling
Part-Time Social Media Specialist cdarling@mwcc.mass.edu
Lori Adams Print Shop Manager ladams3@mwcc.mass.edu | 978-630-9539
Melanie Castro
Part-Time Print Shop Assistant printingservices@mwcc.mass.edu
Joyce Cormier Administrative Assistant jcormier15@mwcc.mass.edu | 978-630-9122
COLLEGE BRAND
BRAND MISSION
Why Branding Matters
A strong, consistent brand reinforces MWCC’s reputation as a serious academic institution that is also approachable, inclusive, and student-focused. Branding isn’t just about logos and colors—it’s about shaping the way people see, experience, and remember MWCC. Every flyer, email, and social post contributes to the Mount’s story, ensuring that students, faculty, and the community recognize and trust what MWCC stands for.
Our Mission
MWCC is dedicated to providing high-quality, accessible, and affordable education in a supportive environment. Whether students are earning a degree, transferring to a four-year institution, or seeking career training, MWCC offers flexible pathways to success. Our commitment to diversity, inclusion, and student achievement is at the core of everything we do.
Our Brand in Action
The MWCC brand reflects who we are: a community college committed to access, equity, and opportunity. Our mission is to provide affordable, inclusive education that supports every student’s path forward—whether that means entering the workforce, transferring to a four-year school, or growing personally and professionally.
Everything we create should reflect these values. Our brand should feel professional but welcoming, informed but approachable. From event flyers to student stories to major college initiatives, our messaging should show that we put students first and aim to make a lasting impact—both in individual lives and across our region.
COLOR PALETTE
Primary Color Palette
• Use the blue and green in the Primary Palette for headlines and larger text.
• Use gold is the primary contrast and accent color.
• Use black for smaller body text.
#00335B
Secondary Color Palette
• MWCC’s secondary colors highlight and compliment the College’s primary branded colors. These secondary colors are not to replace or be used independently of the primary colors. Instead, they are used to work in harmony.
HEX 0,124,186 #007CBA
348 100,0,85,24
HEX
#008751
143 0,35,85,0
#f1b434
HEX
#000000
108 0,6,95,0
#FEDB00
#00CE7C
389 20,0,85,0
HEX 208,223,0 #D0DF00
LIGHT BLUE
COLOR PALETTE
Example Color Use Ratio
• This guide shows a general balance of how our brand colors should be used in relation to each other. It’s not an exact formula but a visual reference to help maintain brand consistency. Black is excluded, as it is primarily used for text.
Color & Accessibility Considerations
Ensuring our brand colors are used effectively isn’t just about aesthetics—it’s also about accessibility. To maintain readability for all audiences, including those with visual impairments, follow these best practices:
• Contrast matters. Always ensure sufficient contrast between text and background colors. Dark text on a light background is generally easiest to read. Small or thin white text on dark backgrounds should be used sparingly.
• Avoid low-contrast color pairings. Combinations like blue on green or yellow on white do not provide adequate contrast and should be avoided, especially for body text.
• Test for readability. When in doubt, check color contrast using an online contrast checker to ensure compliance with WCAG (Web Content Accessibility Guidelines) standards.
• Don’t rely on color alone. When conveying important information (like a call to action or key data), use additional indicators such as bold text, underlines, or icons to ensure clarity for colorblind users.
By applying these principles, we ensure MWCC’s materials are clear, professional, and accessible to everyone in our community.
FONTS
Our primary font for most materials is Trade Gothic, chosen for its readability and modern feel. It is used across digital and print materials, including marketing pieces, signage, and internal documents. When Trade Gothic is not available, you may use Gotham or Arial instead. Arimo or Barlow Condensed is an acceptable substitute in Canva.
Berkeley was historically used for publications and long-form text, but it is now primarily reserved for formal materials like certificates and graduation programs. If a serif font is required and Berkeley is unavailable, Times New Roman is an approved substitute.
For accessibility and consistency, we recommend avoiding serif fonts for digital content.
Serif vs. Sans Serif
Serif fonts have small decorative strokes (or “feet”) at the ends of letters, giving them a more traditional, formal feel—great for printed materials. Sans serif fonts lack these strokes, making them clean, modern, and easier to read on screens.
Trade Gothic Light
The quick brown fox jumps over a lazy dog. | 0123456789
Medium
The quick brown fox jumps over a lazy dog. | 0123456789
Medium Italic
The quick brown fox jumps over a lazy dog. | 0123456789
Bold
The quick brown fox jumps over a lazy dog. | 0123456789
Condensed No. 18
The quick brown fox jumps over a lazy dog. | 0123456789
Bold Condensed No. 20
The quick brown fox jumps over a lazy dog. | 0123456789
Berkeley Book
The quick brown fox jumps over a lazy dog. | 0123456789
Book Italic
The quick brown fox jumps over a lazy dog. | 0123456789
Medium
The quick brown fox jumps over a lazy dog. | 0123456789
Bold
The quick brown fox jumps over a lazy dog. | 0123456789
FONTS
Using Display Fonts Thoughtfully
Display fonts are decorative or stylized typefaces often used to grab attention in titles, headlines, or short phrases. They can add personality and flair—especially on posters, event materials, or social media graphics—but they’re not meant for long sections of text.
To keep your design readable and accessible, limit display fonts to a few words at a time. Avoid using them in longer descriptions or paragraph-style content, where they can be hard to read.
When choosing a display font:
• PRIORITIZE READABILITY: Avoid fonts that are overly ornate, too playful, or hard to read at a glance.
• KEEP IT PROFESSIONAL: The style should match the tone of your message and the college’s identity.
Some display fonts that have worked well for MWCC include Playlist Script, Buffalo, Porcelain, and Benedict. These aren’t required—just examples. Choose fonts that support your message and feel consistent with the overall look and feel of your design.
“Playlist Script” is used for “express” in this example postcard.
Use Fonts Like This
Playlist Script
The quick brown fox jumps over a lazy dog. 0123456789
Buffalo
The quick brown fox jumps over a lazy dog. 0123456789
Benedict
The quick brown fox jumps over a lazy dog. 0123456789
Porcelain
The quick brown fox jumps over a lazy dog. 0123456789
Do Not Use Fonts Like This
Comic Sans
The quick brown fox jumps over a lazy dog. 0123456789
Edwardian Script
The quick brown fox jumps over a lazy dog. 0123456789
Curlz MT
The quick brown fox jumps over a lazy dog. 0123456789
Kristen ITC
The quick brown fox jumps over a lazy dog. 0123456789
Chiller
The quick brown fox jumps over a lazy dog. 0123456789
OUR LOGO
The Face of MWCC
The MWCC logo is a key part of our brand—it helps people instantly recognize who we are. To keep it strong and consistent, it should always be used as shown here (with a few approved variations).
WHAT NOT TO DO: No stretching, changing colors, swapping fonts, or altering the design. Keeping it consistent helps reinforce our identity across all materials.
• When grayscale printing is not available, use the 100% black version.
• The MWCC logo looks best on white or light backgrounds. If you need to place the logo on a dark background, it is preferred if you use the white logo with the colored sphere.
• If the above option is not available—for instance, if you are printing in one color— please use the all white version of the logo.
Logos can be downloaded from intranet.mwcc.edu > Marketing & Creative Services > Creative Services Tab
• Do not alter the logo’s structure or color. The examples shown above are the only approved variations. The logo must remain intact and should never be separated or deconstructed.
Mount Wachusett Community College Spot Black
DO THIS, NOT THAT
A strong visual brand is built on consistency.
Using the MWCC logo as designed ensures recognition and strengthens everything from enrollment efforts to fundraising. Whenever possible, the full college logo should be used.
However, in limited space, the stand-alone logo sphere is an acceptable alternative.
What is the logo sphere?
The logo sphere refers to the circular graphic element from the MWCC logo. It can be used separately in limited cases, such as small spaces or as a subtle design element at a 3-10% screen in backgrounds.
Marketing & Communications
Start near. Go far.
department name
gardner campus
Marketing & Communications Mount Wachusett Community College 444 Green Street, Gardner, MA 01440
• The typefaces in our logo have been customized for MWCC; do not change the font of either “Mount Wachusett Community College” or the department name.
• Don’t add additional text to the logo.
• If your department does not have a set logo, please contact the Marketing & Communications Division to obtain one.
• Each campus location has its own logo including the address, which is to be used on return address labels, letterhead and where applicable.
COLLEGE SEAL
The official MWCC College seal is reserved for the most formal and institutional uses—such as diplomas, transcripts, certificates, and presidential communications. It represents the college’s official identity at the highest level and should be used with care and consistency.
To preserve its integrity, please do not use, alter, or recreate the seal without prior approval.
For any requests or questions about appropriate usage, contact Stephanie England, Director of Marketing & Communication at sengland1@mwcc.mass.edu.
DIVERSITY & INCLUSION LOGOS USAGE
As part of our commitment to fostering an inclusive and welcoming community, MWCC has developed two supplemental logos that may be used to represent specific areas of diversity and support. The first logo, featuring a ribbon composed of the Progress Pride Flag, is designed to signify MWCC’s support for the LGBTQIA+ community. The second, a butterfly with symbolic coloring and the college “W” mark at its center, represents support for undocumented and DACA-eligible individuals. While these graphics may be used sparingly in materials related to events, initiatives, or communications that directly align with the represented communities, they must never replace the official MWCC logo. These designs should always appear secondary to the primary college logo, which must remain clearly visible and dominant. These inclusive logos are not to be used for general promotional or branding purposes and should not be used in any way that suggests they are the official logo of the college.
If you plan to use one of these supplemental logos on any promotional products, prior approval is required before placing an order.
CLUB LOGOS
Student clubs are encouraged to develop their own unique visual identities while maintaining a clear distinction from official MWCC branding. To avoid confusion, clubs should not create custom logos that incorporate “MWCC” or modify the official college logo. Instead, focus on creating a unique club symbol that represents your group’s mission, interests, or activities.
Do:
• Create a distinct club logo that reflects your organization’s focus
• Use the official MWCC logo separately when appropriate, following brand guidelines.
• Keep club branding visually distinct from MWCC’s institutional branding.
• Contact the Marketing team if you need guidance on logo usage.
Don’t:
• Modify or incorporate the MWCC logo into your club’s custom design.
• Create a club logo that uses “MWCC” as part of its design or wordmark.
• Mimic MWCC’s official branding in a way that makes the club look like an official college department.
By following these guidelines, student organizations can establish their own identity while maintaining alignment with the broader MWCC community. If you need assistance or have questions, the Marketing team is here to help!
EMAIL SIGNATURE
A standardized email signature ensures a professional and cohesive look across the college while reinforcing MWCC’s brand identity and meeting the ADA requirements for accessibility.. The standard email signature can be copied and pasted directly from intranet.mwcc.edu > Marketing & Creative Services > Creative Services Tab. Please follow these guidelines when setting up your email signature:
Good Morning Jane Sample,
Attached you will find the document you had requested. Please take a moment to review and let us know if you should need any additional changes. Thank you!
José Sample, Ed.D. Director of Internal Systems
Mount Wachusett Community College Office of Admissions
444 Green Street Gardner, MA 01440
P: 978-630-0000 | F: 978-630-0000 E: admissions@mwcc.mass.edu mwcc.edu
Font: Arial
Type Size: 12pts
Color: black
Signature should be structured only using text.
If you have a unique URL, you may add that extension. Otherwise use the default mwcc.edu
• Use Arial as the only font in email signatures and correspondence.
• Black should be the only text color; avoid additional colors, images, or background designs.
• Do not replace your signature with an image version, as this is not accessible per ADA guidelines.
• Adding preferred pronouns is encouraged for inclusivity and may be placed where it feels most appropriate.
• Additional quotes or personal messages should not be included in the signature block.
• This example is for a full email signature. Signatures for internal emails or replies and forwards do not need to include the college address lines and URL.
LETTERHEAD
General Guidelines:
The logo should always be used as it appears here (a few exceptions are shown on the following pages).
• The generic version which displays the main Gardner phone number is preferred (978-632-6600)
• The generic Gardner letterhead can be downloaded for Microsoft Word here.
• Direct phone lines and email addresses should be placed within the body of the letter or within your signature
• If there is a non-MWCC logo (e.g. Pathways, TRiO, etc.) it should be placed at the bottom near the signature, it cannot replace the MWCC logo in the upper left corner
• Additional information cannot be added to the header or footer (emails, room numbers, fax numbers, alternate phone lines, specific urls, etc.), this information should be included either in the letter text or within the signature
• Campus and department versions are available from marketing.
CORRECT INCORRECT
Need It Customized?
If you’d like to include your department’s MWCC-branded logo and direct phone number in the letterhead header, please contact our office— we’re happy to assist!
MEET MONTY
OUR MASCOT
Meet Monty, Chief Roar Officer
In 2025, the MWCC community picked Monty as our new mascot—voted in by students and staff to represent the pride, spirit, and slightly chaotic energy that makes this place home.
Monty’s cousin Marty (you may remember him) has officially retired to a quiet life in Florida, passing the torch to Monty. Monty’s now out front, paws planted firmly, ready to rally the Mountain Lions.
Monty’s Brand Voice
Tone
Steady, approachable, and quietly bold. Monty leads with empathy and purpose—never showy, always grounded.
Voice Overview
Monty’s journey started solo—climbing the slopes of Mount Wachusett and learning the value of persistence, curiosity, and connection along the way. Now Monty leads not as a lone traveler, but as a unifier. Monty stands for collective strength, encouragement, and the kind of leadership that lifts others up while moving forward together.
Key Traits
• Empowering – Encourages others to discover their own strength.
• Supportive – Uplifts the community with calm confidence.
• Purposeful – Every word and action comes from intention.
• Grounded – Rooted in the natural strength and spirit of the mountain.
• Optional Tagline – “Explore. Grow. Lead”
Monty’s Pronouns
Monty does not use pronouns. Monty is always just Monty.
MASCOT GUIDELINES
The MWCC mascot and its related logos are important parts of our visual identity. To make sure we’re all presenting Monty consistently and effectively, here’s how to use the official mascot logos across different types of materials.
Official Mascot Logos
We offer two versions of the mascot logo, each suited to different design needs:
Primary Logo: This full version includes the mascot alongside “MWCC Mountain Lions” and is the go-to for most branded materials—like apparel, print pieces, digital graphics, and formal campaigns.
Shield Logo: This compact version features Monty’s face within a crest. It’s a great choice for smaller spaces like social media icons, watermarks, or designs that need a more vertical layout.
When & How to Use Them
Following the mascot branding standards helps:
• Keep Monty’s look consistent across departments and platforms
• Make sure all designs meet production quality standards
• Strengthen recognition of the mascot and MWCC’s brand
If you’re ever unsure, or planning to use the mascot logo in a new context, feel free to check in with the Marketing Department—we’re here to help.
Important Mascot Logo Tips
• Use official colors, sizing, and orientation
• Give the logo breathing room with clear space around it
• Place it on clean, uncluttered backgrounds
• Skip effects like shadows, glows, or gradients
Full color should be used in most instances.
One-color
Primary Layout
Shield Layout
MASCOT GUIDELINES
Supportive Logos
To support student organizations and campus services, MWCC offers a set of mascot-themed logos designed to foster connection and school spirit—while still keeping things clear and consistent. Here’s how you can use them:
PAW PRINT: The paw print graphic is perfect for informal settings, student engagement pieces, or spirit wear. It’s a flexible option that still ties back to Monty and the MWCC community.
WORDMARKS: Stylized wordmarks like Mountain Lions and Monty’s Market are available for student-focused events and services. If you’re launching something like Monty’s Café or Monty’s Den, the Marketing team can help create a matching version using the official font, outline, and colors to keep everything on-brand.
These wordmarks are designed to stand alone but can be paired with Monty (the mascot) in the same design—just placed separately to keep the visuals clean and recognizable.
STUDENT CAMPUS ORGANIZATIONS: Officially recognized student groups—like Student Government Association, CATS, MWCC Esports, and Student Life—have access to customized versions of the mascot logo with group-specific labels. These logos are reserved for each organization’s use and are meant to be used as provided, so we can ensure consistency across campus materials.
Need a Monty Customization?
For specific logo variations, wordmarks, or student organization branding requests, please contact Stephanie England at sengland1@mwcc.mass.edu to discuss your needs.
Paw Print
Any of the color variations shown here are approved for use as design elements to help visually connect your project to the mascot brand.
Wordmarks
MASCOT & MERCH
To keep MWCC’s brand strong and consistent, all promotional items, marketing materials, and merchandise that include the MWCC logo or any version of the mascot (including the paw, shield, or wordmarks) must be submitted to the Marketing Department for review before anything goes to print or production.
Our goal is to help ensure formatting is correct, brand standards are followed, and the final product reflects MWCC at its best.
HEADS UP: Any use of the mascot logo specifically requires prior approval from the Director of Marketing. Orders submitted without this approval may be delayed, as the Business Office cannot process them without confirmation.
Requesting a Monty Appearance
Monty brings spirit and connection to MWCC events—from welcoming new students to building excitement at outreach and community programs.
If you’d like Monty to appear at your event, please submit a Marketing Request Form as early as possible. We typically need at least four weeks’ notice to coordinate scheduling and logistics.
We’ll always do our best to accommodate requests, but appearances depend on availability and alignment with college priorities. Once your request is received, our team will follow up to confirm details and next steps.
MARKETING & ADVERTISING
PUBLICATION REQUIREMENTS
We encourage and empower departments to create their own publications and graphics while ensuring they align with MWCC’s branding and compliance standards. To maintain consistency and accuracy, all materials must follow these key requirements and receive final approval from the Marketing team before distribution.
1. College logo
2. Web address: mwcc.edu (do not use the www. prefix; make URL bold)
3. For Events | Accommodation Statement (required on any invitation to an events sponsored by MWCC)
• If you have a disability and may require accommodations to participate fully in the program, please contact the program director to discuss your specific needs. In some cases, a two week notice may be necessary.
Pieces not created by the Marketing & Communication Division require approval.
Email to marketing@mwcc.mass.edu for review before it is printed or distributed. Please allow two to five business days to receive feedback.
Consistent branding makes a strong impression.
Follow these graphic guidelines for all print and digital materials to keep MWCC’s identity clear, cohesive, and recognizable.
Tip
Version Control
The IP# is MWCC’s internal project tracking and version control system, not a computer IP address. If your project doesn’t already have an assigned IP number, contact the Marketing team to obtain one.
Canva projects do not require an IP number but should include your initials and the month and year (e.g., JD May25) for version tracking.
REQUESTING PROJECTS
Our team provides support for the campus community with:
• Marketing Planning
• Advertising
• Direct Mail
• Media Relations
• Press Releases
• Business Cards
How to Start a Request
• Graphic Design
• Print Materials
• Website Content
• Publications
• Social Media
• Web Forms
• Publicity
• Editing
• Photography
All content should be fully compiled and edited before being submitted to Marketing.
Submitting incomplete or fragmented content can lead to errors and omissions and should be avoided.
Most project requests are handled through our Marketing Request Form—meetings are only needed for complex projects or if we haven’t worked with you before.
Identify Your Needs & Budget
• The Office of Marketing, Printing and Creative Services focuses on institution-wide enrollment initiatives.
• Marketing for individual academic programs must be funded by your department or grant. Please indicate your budget so we can develop an effective plan.
• Student clubs and projects are not handled by our team. Students should contact the Student Life Office for assistance.
Submit a Request
• Visit: intranet.mwcc.edu > Other Offices > Marketing & Creative Services
• Marketing & Design Projects: Fill out the Marketing Request Form
• Business Cards: Use the Business Card Request Form
Printing & Mailing
• Submit Printing Requests through our online form found on intranet.mwcc.edu > Other Offices > Marketing & Creative Services
• If your project involves mailing, you must coordinate delivery with the mailroom separately. Please contact the mailroom supervisor Laurene Minns at L_minns@mwcc.mass.edu or by calling the mailroom at x9167
Tip
Project Timelines: How Much Time Do You Need?
To ensure high-quality work, please submit requests at least:
• 2 weeks for social media posts, posters, or minor updates.
• 4-6 weeks for new flyers, brochures, or designed print pieces.
• 6-8 weeks for full campaigns, large print runs, or projects requiring multiple approvals.
Need something sooner? We’ll do our best, but turnaround is not guaranteed.
Content Creation, Design & Formatting
You know your content best! Before submitting a request, ensure all text is final and approved by any necessary individuals or offices. Once submitted, we’ll take care of formatting and design.
Submit your Marketing Request Form on the MWCC Intranet or at bit.ly/MWCCMarketing. Incomplete content may delay production, so please provide everything needed upfront.
Proofing and Approval
Once your first draft is ready, we’ll send it for review. At this stage, only factual corrections should be made— major content changes can delay production.
• What to check: Verify names, dates, fees, course titles, phone numbers, email addresses, and any other critical details.
• Approvals: Ensure all necessary reviewers have provided feedback before returning the proof.
• Marking Edits: Clearly mark any changes and send them back to us.
There may be a few rounds of proofing before final approval. Once approved, we’ll send the completed file to you or the designated vendor for printing.
BUSINESS CARDS
Business Cards
We’ve updated and created a new business card request form! It’s simple and easy to fill out.
• intranet.mwcc.edu > Other Offices > Marketing & Creative Services > Business Card Request Form
Tip
Out with the old, in with the accurate!
Publications and materials should be reviewed and updated annually. Always discard prior versions to prevent outdated information from being circulated.
DESIGN, VISUALS & PHOTOGRAPHY
CANVA
Canva is a design platform that allows you to easily create branded collateral for your departments needs. There are thousands of professionally designed templates in various sizes to choose from, and a pre-installed brand kit of our logos, colors and fonts for all users.
For access, contact marketing@mwcc.mass.edu to set up a short training.
POWERPOINT
Presentations prepared by the college should reflect our brand standards. We have prepared a customizable template with different page style options available, visit mwcc.edu/marketing or intranet.mwcc.edu > Other Offices > Marketing & Creative Services
ZOOM
Professionalize your calls and meetings with an MWCC branded virtual background for your Zoom video calls.
To download a Zoom template and other MWCC templates, visit bit.ly/3nfr257.
PHOTOGRAPHY
We have a few ways we can help:
• Checkout the self serve camera
Marketing has a point & shoot easy to use camera. You take the photos and we will take care of the upload to our photo library (if applicable).
• Freelance photographer
Marketing has access to several freelance photographers, which we would be happy to schedule for you. An average half-day rate is $500, billed to your cost center. See a list of photographers and portfolios on intranet.mwcc.edu > Marketing & Creative Services > Creative Services Tab
Please be aware the college no longer has a staff photographer. If you are unsure what you may need, please don’t hesitate to contact us
PHOTOSHELTER
MWCC’s Photo Library houses over 10,000 images of staff, faculty, students, campus grounds, on/off-campus events, and other academic photos. If you are a new user and requesting access, please email marketing@mwcc.mass.edu.
CHARACTERS & CLIPART
To support consistency and visual interest in our long-format materials, MWCC provides a library of illustrated character and icon graphics. These are available in Canva in the “Character Illustrations” folder.
When to Use
These illustrations are especially useful in:
• Student planners
• Presentation slides
• Guides, handbooks, and internal documents
• Event or workshop materials with heavy text blocks
Use them to break up content, add visual interest, and maintain a cohesive MWCC look in places where photographs may not be appropriate or available.
When Not to Use
While fun and flexible, these graphics are not a substitute for photography—especially on highvisibility promotional materials like:
• Posters and flyers
• Digital or social media ads
• Billboards or enrollment campaigns
When you’re trying to connect emotionally with existing or prospective students, real faces and real places are more impactful. Use photos whenever possible for those applications.
Customization and Styling
The illustrations are pre-colored in our official brand palette, so they drop easily into your layouts without needing adjustment. While you’re welcome to crop or layer them with other design elements, avoid recoloring or stretching the proportions, as this can cause visual inconsistency across materials.
DESIGN EXAMPLES
TELLING OUR STORY: DESIGN, VISUALS & PHOTOGRAPHY
DESIGN EXAMPLES
DESIGN EXAMPLES
DESIGN EXAMPLES
DESIGN EXAMPLES
CIVIC ACTION SCORE CARD
CONSTITUTIONAL RESPONSIBILITIES
CIVIC ACTION GLOSSARY CIVIC ACTION GLOSSARY
CIVIC LEARNER: A person who acquires the knowledge, skills, and values needed to participate in a democracy.
IMPACT: The measurable, change or significant effect that an action, initiative, or intervention has on a specific group, community, or environment, often signifying a difference made in people’s lives as a result of the implemented effort.
Each task in the Civic Action Score Card is referred to as an impact.
IN-KIND: Something is given or paid for in the form of goods or services instead of money.
BADGE CERTIFICATE: A printed certificate with the badge which you’ve completed for recognition.
CONSTITUTIONAL RESPONSIBILITIES: Acting in a way of participating in the public life of a community in a way that is constructive and informed.
CONSTITUTIONAL RESPONSIBILITIES
COMMUNITY WELLBEING: The combination of social, economic, environmental, cultural, and political conditions that help communities thrive.
READ TO SUCCEED
⃣ ⃣ Read two news articles on a civic topic of importance x2 CR-19 Up to 10pts
ARTS & CULTURE: Cultural expressions of a community’s members, as well as the ways in which art and culture can contribute to a community’s development.
⃣ Summarize media fact-checking* CR-20 5pts
⃣ Review the SIFT method and verify a news story on a relevant
ENVIRONMENT & SUSTAINABILITY: Actively managing natural surroundings and resources in a way that meets the needs of the community, often encompassing practices like reducing waste, conserving energy, protecting local ecosystems, and promoting responsible resources used to maintain a healthy and thriving community for all residents.
SOCIAL INNOVATION: The development and implementation of new ideas, products, services, or processes that aim to address social challenges and improve the well-being of communities by creating positive social change.
WEBSITE & SOCIAL
WEB & DIGITAL
MWCC’s website is one of our most important communication tools, providing essential information to students, prospective students, and the community. It serves three key purposes:
• Recruitment: A primary tool for attracting and engaging prospective students
• Reputation: Enhancing MWCC’s image by delivering clear, timely, and accurate information
• Community: Strengthening connections between MWCC and its key audiences
As a highly visible platform, our website follows official guidelines to ensure consistency, accessibility, and effectiveness. For more information on web content best practices and design standards, visit our website resources online.
For the following requests and services, submit a marketing request through intranet.mwcc.edu > Marketing & Creative Services > Marketing Request Form.
• A new web project such as a photo gallery or a form
• Updates to existing pages
WRITING STYLE GUIDE
Consistency in grammar and style helps maintain a professional and cohesive voice across all communications. The Marketing department has created an MWCC Writing Style Guide, available at mwcc.edu/marketing
For details, social media guidelines, and website guidelines, please visit mwcc.edu/marketing
When posting college-related information, please use #MWCC. To determine an additional appropriate hashtag for a specific promotion, contact the Director of Marketing
PRINTING SERVICES
PRINTING SERVICES
The MWCC Print Shop offers high-quality, cost-effective printing solutions designed to support the College’s academic, administrative, and promotional needs. With a commitment to exceptional service, sustainability, and efficiency, the Print Shop provides full-service printing—from small-scale documents to large-format signage—along with professional binding, cutting, and lamination.
Available services include:
• Color and black & white printing in a variety of sizes and paper types
• Large-format printing up to 60” wide (e.g., posters, decals, banners, yard signs)
• Binding options such as spiral, tape, staple, and lamination
• Foam core, corrugated plastic, canvas, and other specialty materials
• Business cards, wall and desk name plates, name tags, etc.
A typical turnaround time is 3 business days, with 24-hour rush service available for select jobs. Completed orders can be picked up or delivered via interoffice mail upon request.
To begin a design project, submit a request through the Marketing and Communications Form. Upon completion, submit a Printing Request Form also available through the MWCC Intranet or at bit.ly/ MWCCMarketing to get started.
MWCC also uses PaperCut for secure and efficient campus printing. Resources and printer locations are available, and support is accessible through the Help Desk. For details visit the Intranet > Other Office > Marketing, Printing and Creative Services page or click here
Tip
Print Requests
To ensure your project is printed on time and not overlooked in email, please submit all print requests using the Printing Request Form.
If you have any questions, don’t hesitate to reach out before submitting
