Jordan
ENTrEprENEurS iN ThE FaShiON rETail iNduSTrY: ammaN, JOrdaN
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ordan is a land of cultural fusions, bringing in a wave of international trends, while maintaining the traditional Middle Eastern fashion glaze. With the increasing demands and the changing needs of the Kingdom’s young generation, flourishing Jordanian fashion startups have responded to the local
market’s demands, offering a wide selection of distinctive apparel and edgy accessories, combining traditional and contemporary elements that meet consumers’ expectations. Lately, there has been an inclination towards women centric brands, highlighting the Jordanian women’s fashion entrepreneurs on a regional level.
Amman’s 1st bespoke design house that gradually paved its way to become a famous go-to interior design boutique is Chamber gyld design house. The owner, Zeena alahmad, transformed simple wooden structures into a unique art genre for Jordan, while creating exquisite decorative pieces for homes. She has also designed her own line of funky, artistic and unique handbags, which she calls “Chic Gylds”. The patterns & beading in the handbag makes each piece a statement accessory.
Salma Shasha’a, Head of Leasing and Marketing Abdali Boulevard Company 16 | Retail People
A fashion endeavor in Amman, heba’s Closet supports local talents by showcasing women’s apparel, shoes, bags and jewelry made solely by local and Middle Eastern designers. The fashion boutique brings together the unique creations of fashion attack which is “all about the chic shirt”, rose ‘n’ rose, heba designs, The B Bags and many more, all under one roof, promoting local talent and bringing the best designs to the public.
local fashion boutiques have emerged to establish a formidable presence in Jordan and the region