BRIEFING
NEWS EMIRATES AND MONTBLANC CREATE EXCLUSIVE PEN
MONTBLANC HAS CRAFTED A MONTBLANC MEISTERSTÜCK BALLPOINT PEN exclusively for
Emirates. Emirates will contribute 20 per cent of sales to the Emirates Airline Foundation, which aims to reach out to children in need and help them realise their full potential. The pen sports a motif symbolising the work of the Emirates Airline Foundation, which is finely engraved in the high-grade stainless steel cap top ring. These symbols depict the foundation's projects, which extend from healthcare missions, to building homes,
supporting food programmes, schools, scholarship funding and more. A ruby gemstone adorns the platinum-plated clip and the barrel is made of deep black precious resin. Christian Rauch, Montblanc international managing director of writing, culture, leather and jewellery, said Montblanc’s partnership with the foundation highlighted the brand’s presence in the Middle East. “We are delighted to make this substantial commitment to an organisation that makes a difference to thousands of young lives every single day, and to offer Emirates
customers the opportunity to own a distinctive writing instrument that also contributes in a meaningful way to the future of our world,” he said. Rauch also presented a cheque for US$150,000 to the foundation, at the launch of the Montblanc Emirates Airline Foundation Ballpoint Pen at the Emirates headquarters in Dubai. The pen is available exclusively onboard Emirates flights and on emirateshighstreet.com. Montblanc and the Emirates Airline Foundation are aiming to raise $1 million from the five-year initiative. emirateshighstreet.com
Perfect timing Don’t miss your next Emirates flight. Make sure you get to your boarding gate on time. Boarding starts 45 minutes before your flight and gates close 20 minutes before departure. If you report late we will not be able to accept you for travel. Thank you for your cooperation.
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OPEN SKIES / APRIL 2014