AHEAD RACING
HOW AKCEL GP FOUNDER, AMIT KAUSHAL, IS TAKING ON FORMULA RACING GIANTS
P.22 REVVED UP FOR GROWTH: PORSCHE IS STRENGTHENING ITS PRESENCE IN MEA
P.41 WHEELED WONDERS: MOST ANTICIPATED CARS OF 2025
POWERED BY
FEBRUARY
EVENTS CALENDAR
2025
GULF BUSINESS BREAKFAST (DUBAI, UAE)
BREAKING GROUND: e UAE real estate outlook
SEPTEMBER
2025
GULF BUSINESS BREAKFAST (RIYADH, KSA)
FINTECH FRONTIERS: Focus on AI, DeFi and digital payments
APRIL
2025
GULF BUSINESS BREAKFAST (DUBAI, UAE)
TECH AMBITIONS: How the UAE is becoming an AI, blockchain leader
JUNE
2025
GULF BUSINESS BREAKFAST (DUBAI, UAE)
TRADING AHEAD: State of the UAE’s online investment sector
SEPTEMBER
2025
GULF BUSINESS AWARDS (DUBAI, UAE)
Recognising the best in key sectors across the GCC
NOVEMBER
2025
GULF BUSINESS BREAKFAST (DUBAI, UAE)
BUILDING TOMORROW: Innovations and sustainability in UAE real estate
BY
GEARING UP FOR SUCCESS
Taking the fast lane, newly launched AKCEL GP is looking to blend cutting-edge technology, diversity and a relentless drive to shape the future of racing in the region
SHIFTING GEARS
The UAE’s pre-owned car market is on a roll, boosted by evolving consumer preferences, a growing inventory of vehicles, and digital platforms selling cars
PORSCHE ACCELERATES GROWTH ACROSS MEA, INDIA
Porsche CEO Oliver Blume outlines the brand’s strategic ambitions, its growing community, and plans for an electrified and sustainable future in the region
DRIVING THE FUTURE OF MOBILITY
Mansoor Alfalasi, CEO of Dubai Taxi Company, shares insights into how it is adapting to the rapidly evolving mobility landscape
FROM EXCELLENCE TO EVS
Matthias Ziegler, MD of Volkswagen Middle East, sheds light on the company’s plans to maintain its competitive edge in the region
HEAD OFFICE: Media One Tower, Dubai Media City, PO Box 2331, Dubai, UAE, Tel: +971 4 427 3000, Fax: +971 4 428 2260, motivate@motivate.ae
DUBAI MEDIA CITY: SD 2-94, 2nd Floor, Building 2, Dubai, UAE, Tel: +971 4 390 3550, Fax: +971 4 390 4845
ABU DHABI: PO Box 43072, UAE, Tel: +971 2 677 2005, Fax: +971 2 677 0124, motivate-adh@motivate.ae
SAUDI ARABIA: Regus Offices No. 455 - 456, 4th Floor, Hamad Tower, King Fahad Road, Al Olaya, Riyadh, Saudi Arabia, Tel: +966 11 834 3595 / +966 11 834 3596, motivate@motivate.ae
LONDON: Acre House, 11/15 William Road, London NW1 3ER, UK, motivateuk@motivate.ae
Cover: Freddie N. Colinares
Editor-in-chief
Obaid Humaid Al Tayer
Managing partner and group editor Ian Fairservice
Chief commercial officer Anthony Milne anthony@motivate.ae
Publisher Manish Chopra manish.chopra@motivate.ae
EDITORIAL
Group editor
Gareth van Zyl Gareth.Vanzyl@motivate.ae
Editor Neesha Salian neesha@motivate.ae
Senior feature writer Kudakwashe Muzoriwa Kudakwashe.Muzoriwa@motivate.ae
Reporter
Nida Sohail Nida.Sohail@motivate.ae
Senior art director
Freddie N. Colinares freddie@motivate.ae
PRODUCTION
General manager – production
S Sunil Kumar
Production manager Binu Purandaran
Production supervisor Venita Pinto
SALES & MARKETING
Digital sales director
Mario Saaiby mario.saaiby@motivate.ae
Group marketing manager
Joelle AlBeaino
joelle.albeaino@motivate.ae
BY ABDULLA
FROM DETROIT TO DUBAI
KEY TRENDS RESHAPING THE GLOBAL AUTOMOTIVE LANDSCAPE
DUBAI’S AUTOMOTIVE MARKET WILL CONNECT TO 77 PORTS MANAGED BY DP WORLD GLOBALLY AND IS EXPECTED TO DOUBLE THE EMIRATE’S CURRENT AUTOMOTIVE SALES FROM DHS6.8BN TO DHS13.6BN
The global automotive market is experiencing shifts. Emerging markets, particularly in Asia, are driving new demand, and with that, supply chains are on the move too.
In October last year, we achieved a new ro-ro milestone by reaching 805,000 CEUs for the year to date, with over 25 per cent coming from China, making it the top trade partner for vehicles. When you look at other cities that have dominated the automotive industry for decades,
like Detroit, Turin, Tokyo, and Stuttgart, their history of manufacturing excellence and technological advancements stands out.
Dubai is taking it one step further with investment in infrastructure like the new automotive market that we are building in Dubai.
Spread across 20 million square feet, it will connect to 77 ports
worldwide — bridging the east-west divide. That is a huge opportunity for markets in Asia and Europe — and its ripple effects on Dubai’s economy are significant.
THE RISING POPULARITY OF ELECTRIC VEHICLES (EVS)
But just as traditional trade routes are changing, there are deeper shifts automakers are being pushed to adapt to, particularly as EV adoption accelerates.
Legacy manufacturers from traditional hubs like the US, Japan, and Germany, have all faced enormous challenges recently, having spent large sums on research, development and engineering to develop battery electric tech.
This is further complicated by rapidly changing government regulations which are putting more pressure on traditional manufacturers to keep up.
From a supply chain perspective, these shifts present opportunities for regions like Dubai to emerge as critical enablers of this transition.
With its strategic location, robust infrastructure, and thriving automotive hub in Jafza, the city is uniquely positioned to support global automakers as they reconfigure their operations.
EVs are projected to surpass internal combustion engine vehicles by 2036, and with China home to more than half of the EVs on the road today, the global supply chain is transforming to support this new wave of mobility.
The UAE is at the forefront of this transition, strengthening trade ties with China and investing in stateof-the-art, tailored infrastructure to facilitate its goal of increasing the share of EVs to 50 per cent of the total vehicles on the country’s roads by 2050.
However, EVs present unique logistical challenges. Their high value, regulatory complexities around battery handling as “dangerous goods”, and the tight capacity of roro vessels make them harder to transport efficiently.
In this environment, an end-toend service with a wide geographic reach and a robust regulatory framework becomes essential.
Given the local connections and expertise we have in each of our hubs and Dubai’s comprehensive regulatory framework for EVs, we are well-positioned to make automotive supply chains more efficient.
Investment in innovative solutions like Cars in Containers (CiC) which uses intermodal containers with reusable racking systems also helps alleviate the capacity constraints of RoRo vessels, offering more flexibility to the automotive industry.
THE OPPORTUNITY FOR INNOVATION IN THE AUTO SUPPLY CHAIN
Alongside these infrastructure improvements, technological innovation plays a critical role in optimising the automotive supply chain.
In the last year, many ports have struggled with the inconsistency in volumes that the chip shortage caused along with high volumes of unfinished vehicles at some facilities. Technology can play an important role in managing these disruptions. Take CARGOES TOS+ as an example, which is available on 70 per cent of our ports. It deploys AI to digitally
track every element, from container movements to equipment and vehicles, enhancing visibility across the supply chain.
Investing in tangible solutions that address specific challenges is what drives innovation – and –resilience forward.
Dubai’s automotive market will connect to 77 ports managed by us globally and is expected to double the emirate’s current automotive sales from Dhs6.8bn to Dhs13.6bn. That is a huge opportunity for Dubai, as well as the global automotive trade to prosper.
THE RIPPLE EFFECT
The automotive trade sector is a powerful driver of economic growth – creating jobs, fostering foreign investment, and stimulating local economies.
More jobs translate into increased spending power, which drives economic activity, while more foreign
DUBAI’S AUTOMOTIVE MARKET WILL CONNECT TO 77 PORTS MANAGED BY US GLOBALLY AND IS EXPECTED TO DOUBLE THE EMIRATE’S CURRENT AUTOMOTIVE SALES FROM DHS6.8BN TO DHS13.6BN
investment helps catalyse growth in related industries like manufacturing, services, sales, and logistics.
But the impact extends far beyond local markets. A robust automotive hub enhances global connectivity and facilitates cross-border trade.
The recent agreement between Dubai Chambers and Tianjin Port Group, which aims to strengthen automotive transportation and logistics between Tianjin Port and Jebel Ali Port, is a case in point. It improves connectivity between Asia and the Middle East and opens up opportunities for businesses worldwide.
Dubai is continuing to develop the infrastructure needed to support this growth. State-of-the-art logistics centres, like those at Jebel Ali Port, free trade zones like Jafza — home to more than 629 businesses from the automotive and spare parts industry, and digital tools offered by Dubai Trade are all part of a broader effort to respond to the shift in global automotive supply chains.
LOOKING TO THE FUTURE
The 2024 Global City Index recently ranked Dubai the top city in the region, driven by its strong and stable economy, strategic role as a hub for international trade, and world-class logistics infrastructure.
Historically, the automotive industry has shown a strong correlation with real GDP growth, indicating a robust connection to economic health. Looking ahead, the ripple effects of automotive supply chain changes are likely to play a key role in strengthening Dubai’s economy.
As the world adapts to new technologies and supply chain models, stakeholders across the automotive industry — manufacturers, distributors, innovators, and investors must seize the opportunity and actively engage in shaping the future of mobility and trade.
The writer is the CEO and MD, DP World GCC.
Abdulla Bin Damithan
UAE’S PRE-OWNED CAR MARKET SHIFTS GEARS
THE UAE’S PRE-OWNED CAR MARKET IS SET FOR A RECORD YEAR IN 2024, DRIVEN BY EVOLVING CONSUMER PREFERENCES, A GROWING INVENTORY OF VEHICLES, AND AN INCREASING RELIANCE ON DIGITAL PLATFORMS FOR CAR SALES
The UAE’s pre-owned car market has emerged as a powerhouse in 2024, showcasing resilience and innovation against the backdrop of changing consumer dynamics and a techdriven shift in how vehicles are bought and sold. Once seen as a secondary option to new car purchases, the pre-owned sector now stands as a vital pillar of the automotive industry, offering unparalleled diversity in choice and affordability.
Our research outlines a blend of factors contributing to this growth, including evolving consumer preferences, an expanding inventory of vehicles, and the growing emphasis on value-added services.
Dubizzle’s 2024 pre-owned car market report reviewed data from over 1.8 million active monthly users who browsed 300,000 used car listings from more than
100 brands. Key findings revealed that SUVs dominated the market in 2024, accounting for 47.3 per cent of pre-owned vehicle sales, followed by sedans at 35.2 per cent. Within these categories, Nissan Patrol remained the most popular car on the platform, followed by the Toyota Land Cruiser.
Additionally, 97 per cent of buyers preferred automatic transmissions. As per country of origin, Japanese cars witnessed the highest demand in 2024; while in-demand regionspecific cars were dominated by GCC specs, holding a 65 per cent share.
Getty Images
The platform also captured demand across a broad spectrum of buyers’ budget preferences, with 35 per cent of buyers exploring options priced under Dhs50,000, while luxury cars priced at Dhs300,000 and above attracted 13 per cent of buyers.
LUXURY CAR MARKET
According to the used car trend analysis, German automakers have maintained their lead in the segment, with Mercedes-Benz, BMW, Lexus, and Audi emerging as the most popular brands. Mercedes-Benz led the market, with its iconic G-Class SUV emerging as the top choice, celebrated for its off-roading capabilities and timeless design. Close behind, BMW secured the second spot, with the 5-Series sedan gaining popularity due to its innovative features such as the BMW curved display, highway assistance, and several other stateof-the-art technology features making it a standout luxury sedan. Lexus ranked third, with the LS-Series drawing attention for its features like executive lounge seating and dual-screen rear entertainment system.
The luxury SUV segment has been bolstered by strong demand for Land Rover’s Range Rover lineup, including the Defender and Range Rover Sport; while Porsche’s 911 Carrera and Panamera models have continued to captivate sports car enthusiasts. Audi’s Q7 and Infiniti’s QX80 have also maintained solid positions in the premium SUV category.
Other notable brands include GMC, Ferrari, and Tesla, with GMC’s Yukon and Ferrari’s 812 Superfast leading the way in their respective segments and Tesla’s Model 3 emerging as the most popular among electric vehicles in the pre-owned market. Other used luxury models that are gaining attention in the market include the Mercedes S-Class, Lexus RXSeries, BMW X5, Jeep Grand Cherokee, Tesla Model 3, and BMW 7-Series.
NON-LUXURY CAR MARKET
According to dubizzle’s annual non-luxury used car market report, Japanese brands have continued their dominance. Toyota has continued to reign as the leading non-luxury car brand in the UAE, driven by the
DUBIZZLE’S 2024 PRE-OWNED CAR MARKET REPORT REVIEWED DATA FROM OVER 1.8 MILLION ACTIVE MONTHLY USERS WHO BROWSED 300,000 USED CAR LISTINGS FROM MORE THAN 100 BRANDS
enduring popularity of models like the Camry and Corolla. Nissan has followed closely, with Altima and Pathfinder reaching the top. Ford has jumped to third place in 2024 compared to 2023, thanks to the increasing appeal of its high-performance vehicles, including the Mustang and Explorer. Hyundai has remained a strong contender in the non-luxury pre-owned car market, with its popular Sonata and Elantra sedans continuing to capture consumer interest. These cars are affordable and fuel-efficient, which, along with other key factors, makes them a sought-after choice.
Toyota Prado has continued to lead the non-luxury SUV market, followed by RAV4 due to its advanced safety technology. Ford Explorer, Kia Sportage, and Nissan Pathfinder have also remained favourites among used SUV buyers in 2024, thanks to their affordability, essential safety features and large trunk space.
Among the non-luxury used sedans, the Toyota Camry has remained the top choice.
MORE TO COME
ACCORDING TO
THE
USED CAR TREND ANALYSIS, GERMAN
AUTOMAKERS HAVE MAINTAINED THEIR LEAD IN THE SEGMENT, WITH MERCEDES-BENZ, BMW, LEXUS, AND AUDI EMERGING AS THE MOST POPULAR BRANDS.”
UAE also welcomed several cars in 2024 that are expected to soon climb the popularity index in the coming years. Starting from the all-new Toyota Corolla Cross with a hybrid SUV and a 1.8-litre engine, followed by Hyundai Creta and Kia Telluride, known for their technologically advanced features.
From the new entrants, Jetour Dashing and Chery TIGGO 9, have turned heads in 2024. In the luxury car market, the BMW 1 Series with its iconic kidney grille and powerful engine that can accelerate a car from 0 to 100 km/h in just 8.5 seconds is expected to rank on the popularity scale. Defender OCTA and Escalade have also gained significant attention from the users. In the iconic luxury car market, Rolls-Royce has also released its Ghost Series II in 2024.
The writer is the general manager of Dubizzle Cars.
Aatif Rana
DRIVING SAUDI ARABIA’S
CAR RENTAL REVOLUTION
SAUDI ARABIA’S CAR RENTAL SECTOR IS ON THE FAST TRACK TO EXPANSION, FUELLED BY A SURGE IN TOURISM, LIBERAL GOVERNMENT POLICIES, AND A GROWING DEMAND FOR SUSTAINABLE TRANSPORTATION SOLUTIONS.
The surge in tourism and increasingly liberal government policies promoting logistical support are driving significant growth in Saudi Arabia’s car rental sector. By 2029, the market is projected to reach $1.32bn, with user penetration expected to climb to 14.2 per cent.
A robust market growth calls for the right talent to feed the demand. As with the global market, technology and sustainability are the two key components that are going to drive Saudi Arabia’s automotive industry. For the car rental sector to grow exponentially,
there is an urgent need to focus on sustainability to power its long-term resilience while at the same time ensuring there are enough skilled workers to oversee the constant technological adaptation that’s key to its survival.
A skilled workforce is the driving force of the car rental sector overseeing everything from customer service and fleet maintenance to digital platform management. The Saudi government’s
THE CAR RENTAL INDUSTRY FACES UNIQUE CHALLENGES IN THIS SHIFT, INCLUDING AN URGENT NEED FOR SPECIALISED EXPERTISE IN EV MAINTENANCE, IMPLEMENTATION OF TECHNICAL WORKFORCE QUALIFICATION STANDARDS, AND ADDRESSING LANGUAGE BARRIERS IN TECHNICAL DOCUMENTATION.”
long-term investments in training programs to build requisite skills and attract talent to the sector also play a significant role in the resilience of this sector.
Saudi Vision 2030 has been integral to the sector’s transformation with its focus on empowering Saudi citizens with better employment opportunities and creating a diversified economy resulting in a surge in investments and tourism and subsequent need for transportation leading to an increased demand for car rentals.
EVS LEAD THE WAY
As part of their broader strategy to cut emissions in Riyadh by 50 per cent and achieve carbon neutrality by 2060, Saudi Arabia aims to convert 30 per cent of the vehicles to electric by 2030. A recent survey conducted by Lumi revealed that 47 per cent of participants expressed openness to EVs, highlighting the significant potential for the growth of this segment in Saudi Arabia.
To achieve this goal, we are actively planning to integrate vehicles with reduced carbon emissions into our fleet. This transition will be implemented gradually, allowing us to expand our fleet with low-emission vehicles over time while ensuring we continue to meet the needs of our customers efficiently and responsibly.
The challenges and opportunities associated with introducing electric vehicles (EVs) calls for an industry-wide perspective on workforce and infrastructure development. It requires a comprehensive sector analysis of employment opportunities and a collaborative approach to overcoming existing barriers.
The car rental industry faces unique challenges in this shift, including an urgent need for specialised expertise in EV maintenance, implementation of technical workforce qualification standards, and addressing language barriers in technical documentation. Unlike internal combustion engine (ICE) vehicles, EV mechanics need language proficiency to interpret technical manuals and
operate specialised equipment, necessitating new certification programs and advanced training.
Additionally, there are gaps in the labor market for skilled EV mechanics. Bridging these gaps requires investment in training infrastructure that aligns with EV technology requirements. Furthermore, it’s crucial to consider the operational cost implications of training, tooling, and maintaining EV fleets compared to ICE vehicles.
These challenges highlight the necessity of addressing EV-specific requirements in workforce development and infrastructure planning. Collaboration between industry stakeholders, educational institutions, and policymakers is vital to drive this shift. Once these foundational challenges are addressed, we can effectively implement a strategic roadmap to support this transition and ensure long-term sustainability.
Saudi Arabia’s car rental segment’s transformation towards a more sustainable and technologically equipped sector will support the kingdom’s broader objectives of reducing carbon footprints and fostering economic diversification, benefiting the community and the environment alike.
Regulatory compliance is also a key focus area for companies with agile well-trained staff required to navigate the tricky landscape. With AI-powered technological transformation already underway, there is also an urgent need to ensure the personal touch is not missing from the whole equation.
People, after all, are at the center of the industry’s ambitious drive. Beyond technology and innovation, we believe that a nation’s strength lies in its people. By empowering Saudis and equipping them with the right set of skills we are developing a highly skilled and agile local workforce capable of adapting and adopting newer ways of working to steer Saudi Arabia into
future.
the
The writer is CEO of the Saudi Arabia based Lumi.
Supplied
Syed Azfar Shakeel
SAUDI ARABIA AIMS TO CONVERT 30 PER CENT OF THE VEHICLES TO ELECTRIC BY 2030
THE REGION’S EV REVOLUTION? THE KEY TO SUSTAINABLE MOBILITY IN ARE AUTONOMOUS VEHICLES
THE UAE AND SAUDI ARABIA ARE RISING STARS FROM THE MIDDLE EAST IN EMBRACING DRIVERLESS TRANSPORTATION TO ACHIEVE SUSTAINABLE MOBILITY
t is 2050, and you are sitting in the backseat of a selfdriving car as you gaze at Dubai’s skyline while other driverless vehicles zoom past you.
What you are envisioning is not far from reality, as the UAE, among other GCC countries, has already begun to witness the slow yet steady transition to autonomous vehicles (AVs). One might even say that the transition to AVs has been steered by the electric vehicle revolution that is sweeping through the world.
Self-driving cars are still in their infancy globally, but the Middle East region – especially GCC countries – is intent on tapping their potential as a pivotal pillar in the smart urban cities of the future, with advanced mobility systems.
This builds on the region’s ongoing efforts to strengthen the electric vehicle (EV) market as a credible pathway to emission reduction and environmental sustainability.
The growing popularity of EVs serves as a segue into the AV era, especially with a YouGov survey revealing that nearly half of UAE residents are willing to buy an AV car in the next five years if they are available.
What we see today is that there has been a fundamental mindset shift; people have consciously adopted the move from internal combustion engines to EVs and are eager to
embrace AVs. This is an opportunity to be tapped with a more rigorous focus on preparing more people to explore the advantages offered by EVs and prepare them for the next leap in automotive — the AV era — that will also contribute to massive decarbonisation.
The UAE and Saudi Arabia are rising stars from the Middle East in embracing driverless transportation to achieve sustainable mobility. Dubai, for instance, has begun the testing of autonomous vehicles since mid2024, including that of self-driving taxis by the Roads and Transport Authority (RTA).
Saudi Arabia trialled its first ever electric driving vehicle last year – with set targets to convert 15 per cent of its public transport vehicles to autonomous within six years.
The kingdom’s Ministry of Transport and Logistics Services has also made it clear that autonomous cars will be on Saudi roads soon enough, with trials held for several vehicles in April last year.
Moreover, plans are underway for autonomous transport in megacities such as NEOM, as well as key projects including the King Salman Park in Riyadh. These efforts are set to position the Middle East as a leader in redefining sustainable urban mobility globally.
AUTONOMOUS VEHICLES: THE BIG SUSTAINABILITY ADVANTAGE
Autonomous vehicles bring a mission-critical sustainability advantage. They are not only non-polluting but also open up new possibilities. For example, ridesharing in AVs will limit traffic congestion. AVs can also reduce accidents by at least half, minimising the chances of human error in causing fatal accidents, and injuries.
Furthermore, driverless cars will avoid needless idling, and prevent traffic-ridden roads.
Governments in the Middle East are future-proofing the automotive sector, bracing the entry for
SAUDI ARABIA TRIALLED ITS FIRST EVER ELECTRIC DRIVING VEHICLE LAST YEAR – WITH SET TARGETS TO CONVERT 15 PER CENT OF ITS PUBLIC TRANSPORT VEHICLES TO AUTONOMOUS WITHIN SIX YEARS
self-driving vehicles. The EV revolution, as we all know it, has already been warmly welcomed with several policies to drive up EV numbers and incentives such as free EV parking spaces, reduced registration fees, and tax incentives.
THE UAE AND SAUDI ARABIA ARE RISING STARS FROM THE MIDDLE EAST IN EMBRACING DRIVERLESS TRANSPORTATION TO ACHIEVE SUSTAINABLE MOBILITY. DUBAI, FOR INSTANCE,
HAS BEGUN
THE TESTING OF AUTONOMOUS VEHICLES SINCE MID-2024, INCLUDING THAT OF SELF-DRIVING TAXIS BY THE ROADS AND TRANSPORT AUTHORITY (RTA).”
But to further drive sustainable mobility, a sound EV/AV transition will be ideal in redefining the automotive landscape. Dubai, for instance, has already set in place an Autonomous Transportation Strategy that aims to transform 25 per cent of the total transportation to Dubai into autonomous vehicles by 2030.
Positive moves have already been made to activate this. For instance, the UAE offered the first preliminary license to operate self-driving cars to China’s WeRide last year, with plans to have hundreds of driverless vehicles on roads by 2025.
In addition to policy regulations and incentives, strong collaboration is crucial between public and private sectors and government entities to successfully integrate driverless transport. This will also drive the continuous advancement and innovation of autonomous mobility technologies.
Self-driving cars are, no doubt, the future of the Middle East’s automotive sector. While it might seem to be years away from large-scale reality, AVs will play a defining role in shaping the future of sustainable mobility in the Middle East.
The writer is the EVP at OMODA & JAECOO – UAE.
Pic: Supplied
Will Li
Getty Images
FOR SUCCESS GEARING UP
TAKING THE FAST LANE, NEWLY LAUNCHED AKCEL GP IS LOOKING TO BLEND CUTTING-EDGE TECHNOLOGY, DIVERSITY, AND A RELENTLESS DRIVE TO SHAPE THE FUTURE OF RACING IN THE REGION
WORDS GARETH VAN ZYL PHOTOS AHMED ABDELWAHAB
Motorsport is all about speed, precision, and pushing the limits — and that’s exactly what newly launched AKCEL GP is aiming to deliver.
With its sights set on prestigious series such as Euro Cup 3, the Formula Regional Middle East Championship (FRMEC), and Formula 4 (F4), AKCEL GP is looking to dominate the track, nurture the next generation of racing talent, and break boundaries in a sport where every millisecond counts.
AKCEL GP is the latest venture from the AKCEL Group, a diversified conglomerate with interests spanning technology, real estate, IT, and green energy. Founded by UK-based businessman Amit Kaushal, the group’s ethos of sustainability and innovation forms the backbone of this motorsport endeavour. In fact, AKCEL GP represents the group’s strategic expansion into motorsport, building on its acquisition of the UK-based Indian Warriors Racing team.
Launched in style at the Armani Hotel in Dubai on January 12, 2025, AKCEL GP “represents more than a racing team”, says Kaushal.
“It is a showcase of cutting-edge technology, visionary talent, and a commitment to sustainability,” he notes.
FROM DUBAI TO THE WORLD
Dubai was a natural choice for the team’s launch. With its global appeal and thriving motorsport culture, the city provided the perfect platform for a team that envisions a far-reaching impact.
And Kaushal, who began his professional journey in Dubai over three decades ago, says the city holds special significance.
“The UAE is the best place right now — it’s a global platform. Everyone in the world is looking at Dubai as the future destination, not just for motorsport but for so many industries.”
As part of its strategy, AKCEL GP will race across circuits in Europe, the Middle East, and Asia, exposing its drivers to diverse challenges while simultaneously engaging fans and sponsors on a global scale.
The team’s debut race took place at Abu Dhabi’s worldrenowned Yas Marina circuit in January.
Championing the cause for AKCEL GP is a diverse set of drivers, which includes young talents from India, the UAE, and Italy. One of its standout drivers is Emirati Hamda Al Qubaisi, who has already made history in motorsport, becoming the first woman to podium in the Italian F4 Championship. In the same team, Hamda is joined by her sister Amna, who is the first Emirati woman to compete in international motorsport.
“Championing inclusivity isn’t just a buzzword for us — it’s the core of our identity,” Kaushal explains.
PRECISION AND PERFORMANCE
Behind the wheel may be the drivers, but behind the scenes, it’s Rohit Koul, team principal of AKCEL GP, who ensures every detail is meticulously executed.
THE UAE IS THE BEST PLACE RIGHT NOW — IT’S A GLOBAL PLATFORM. EVERYONE IN THE WORLD IS LOOKING AT DUBAI AS THE FUTURE DESTINATION, NOT JUST FOR MOTORSPORT BUT FOR SO MANY INDUSTRIES.”
CHAMPIONING
With over 11 years of motorsport experience, Koul has taken on the mammoth task of managing drivers, technical partners, and infrastructure.
“I’m sleeping only three or four hours a day,” Koul admits. “I need to make sure everything is done properly — cars set up perfectly, drivers happy, and everything moving in the right direction. It’s a sport where even a single second matters.”
Koul’s journey in motorsport began with karting in Canada, where he honed his driving skills and developed a deep understanding of racing dynamics. He later transitioned to Formula racing, achieving multiple victories in Dubai, which solidified his reputation as a formidable competitor. His passion for the sport led him to establish the Indian Warriors Racing team, based in Milton Keynes, UK. Under his leadership, the team participated in the 2024 GB4 Championship, providing a platform for emerging talent.
In 2024, a chance meeting with Kaushal led to the acquisition and rebranding of Indian Warriors Racing into AKCEL GP. The duo quickly aligned on their shared vision for the team.
“We want to create a new ladder to Formula One,” Koul explains. “Our goal is to move into F3 and F2 within a year or two and ensure we produce great drivers who can make it to F1.”
PHM RACING: VITAL TECHNICAL PARTNER
At the heart of AKCEL GP’s operations is its partnership with PHM Racing, a highly
experienced technical team renowned for its expertise in developing competitive motorsport setups. This collaboration provides AKCEL GP with the technical resources, engineering prowess, and operational efficiency needed to excel in some of the world’s most challenging racing series.
“We’ve partnered with PHM Racing as our technical partner, and I’m very, very confident in what they’re going to deliver,” Kaushal says.
The partnership extends beyond just engineering and race preparation; it represents a shared vision for nurturing young talent and achieving long-term success. “We are very fortunate to have PHM with us,” adds Kaushal. “Their experience in this class is unmatched, and I’m hopeful that we’ll have a long-term relationship with them.”
Jaden Rahman Pariat, one of the team’s drivers, also praised PHM for their hands-on approach: “They’ve been so patient, guiding us through everything and working on things. They really know what they’re doing, and it shows in the way they’re supporting us.”
MEET THE AKCEL GP DRIVERS
AMNA AL QUBAISI (23, UAE)
The first Emirati woman to compete in international motorsport, Amna Al Qubaisi is a pioneer who continues to break barriers on the global stage.
HAMDA AL QUBAISI (22, UAE)
A trailblazing Emirati racer, Hamda made history as the first woman to podium in the Italian F4 Championship and is a symbol of progress for women in motorsport.
JADEN RAHMAN PARIAT (17, India)
As the MRF F2000 champion and a history-making podium finisher in the British F4 Championship, Jaden is charting a course towards Formula One with his fierce determination.
RENO FRANCOT (17, Netherlands)
Recognised for his strategic brilliance in endurance racing and GT events, Reno Francot brings a wealth of experience to AKCEL GP’s roster.
DAVID COSMA (15, Romania)
A rising star in touring and endurance racing, David’s technical prowess and aggressive driving style make him one to watch.
ADITYA KULKARNI (16, UK)
A versatile competitor excelling in national and regional championships, Aditya’s adaptability and skill have positioned him as a promising talent in the racing world.
PHM RACING: VITAL TECHNICAL PARTNER
AKCEL GP’s approach extends beyond the track as it’s looking to upskill the next generation of drivers and weave in a sustainable approach to everything it does.
AKCEL GP Academy is a premier institution dedicated to developing the next generation of drivers. The academy provides young racers with world-class training, cutting-edge resources, and expert mentorship to refine their craft.
“Our academy is where dreams take shape,” says Kaushal. “We’re not just building drivers; we’re building champions who understand the technical and mental demands of motorsport.”
Notable talents from the academy include Tadeas Prochazka, an eight-year-old Middle East Bambino Champion, and Jamie White, a 12-year-old ROK Mini Champion. These young racers represent the future of the sport and exemplify AKCEL GP’s commitment to nurturing talent at every level.
The AKCEL GP team is also pioneering sustainable racing practices, integrating lightweight materials and energy-efficient technologies into its cars. “Motorsport must evolve,” Kaushal states. “We’re committed to reducing our environmental footprint while maintaining peak performance.”
This ethos resonates with sponsors and fans alike. The motorsport industry generates over $10bn annually, and AKCEL GP offers tailored sponsorship packages with branding, VIP access, and meet-and-greet opportunities with drivers.
LOOKING TO THE FUTURE
As AKCEL GP embarks on its inaugural season, the focus is on building a strong foundation.
“At the moment, we just want to position ourselves and make some noise,” Kaushal says. “We want to tell people, ‘Hey, we’re here to stay.’”
Could AKCEL GP become a Formula One team one day? Both Kaushal and Kaul remain optimistic yet grounded. “You never know, but we’re working hard to make sure whatever we do, we do it the right way,” says Kaul. “Motorsport is every man’s dream. Whether you’re watching as a fan, standing in the pit lane, or, like now, being the owner of a team, it’s an exciting journey.”
WE’RE NOT JUST BUILDING DRIVERS; WE’RE BUILDING CHAMPIONS WHO UNDERSTAND THE TECHNICAL AND MENTAL DEMANDS OF MOTORSPORT.”
FACTS ABOUT PHM RACING
PHM Racing, established in 2021 by Paul Müller, is a German auto racing team based in Berlin. The team emerged from the dissolution of Mücke Motorsport’s single-seater programme, with a core group of former Mücke personnel. Operating as a non-profit organisation, PHM Racing focuses on developing young driving talent and providing opportunities in motorsport. The team made its competitive debut in the 2022 Formula 4 UAE Championship, fielding drivers Nikita Bedrin, Jonas Ried, and Taylor Barnard. Their inaugural season was marked by notable successes, including their first race win with Barnard and additional victories by Bedrin. Building on this momentum, PHM Racing expanded into the Italian and German F4 series later that year. In 2023, PHM Racing further broadened its horizons by entering the Formula Regional Middle East Championship. The team also ventured into the FIA Formula 2 and FIA Formula 3 Championships through a partial takeover of Charouz Racing System, competing under the banner “PHM Racing by Charouz.” This strategic move underscored their rapid growth and ambition within the motorsport hierarchy.
THE MOTORSPORT INDUSTRY GENERATES OVER $10BN ANNUALLY, AND AKCEL GP OFFERS TAILORED SPONSORSHIP PACKAGES WITH BRANDING, VIP ACCESS, AND MEET-AND-GREET OPPORTUNITIES WITH DRIVERS
A significant development occurred in 2024 when the Dubai-based AIX Investment Group acquired PHM Racing’s F2 and F3 operations, leading to the rebranding of these teams as AIX Racing. Despite this transition, PHM Racing continues to compete in the Formula Regional and Formula 4 categories.
With AKCEL GP, they are a key technical partner.
BY GARETH VAN ZYL
PORSCHE ACCELERATES GROWTH ACROSS MEA, INDIA
AT A MEDIA ROUNDTABLE IN DUBAI DURING THE ICONS OF PORSCHE FESTIVAL, PORSCHE CEO OLIVER BLUME OUTLINED THE BRAND’S STRATEGIC AMBITIONS, ITS GROWING COMMUNITY, AND PLANS FOR AN ELECTRIFIED AND SUSTAINABLE FUTURE IN THE REGION
orsche has long cemented its reputation as a leader in luxury and performance, and its presence in the Middle East, Africa, and India is no exception.
Over the past few years, the region has become a cornerstone of Porsche’s global growth strategy, driven by increasing demand for both cutting-edge technology and the brand’s timeless appeal.
Reflecting on this trajectory, Porsche CEO Oliver Blume shared at a media roundtable in November
2024 that “it’s been an extraordinary journey”.
“Over the past few years, we’ve launched groundbreaking products, engaged deeply with our community, and seen tremendous growth in key markets. But for Porsche, it’s always about what’s next — how we can continue to lead in performance, sustainability, and innovation,” he added.
Getty Images
While 2023 marked a milestone with 9,135 cars delivered — a 47 per cent increase since 2020—Blume emphasised that the brand is focused on leveraging this momentum to drive forward its ambitious plans for 2025 and beyond.
ICONS OF PORSCHE: A CELEBRATION OF HERITAGE
One of the brand’s biggest successes in the Middle East region is its Icons of Porsche festival, which took place in Dubai in November 2024. The event, in its third year, attracted 27,000 fans, nearly doubling the attendance from the previous year.
Blume highlighted the importance of the festival, describing it as more than just a car showcase.
“Icons of Porsche is not just about cars. It’s about the community, the lifestyle, and the heritage that Porsche represents. When you buy a Porsche, you’re not just buying a car — you’re buying into a global family.”
The 2024 festival featured the world premiere of the new Panamera, celebrated 75 years of Porsche sports cars, and marked 60 years of the iconic 911 model. Reflecting on the festival’s success, Blume hinted at expanding the concept globally:
“Why not build a kind of ‘Grand Slam Porsche Slam,’ bringing this format to Asia, Australia, and other regions? The potential is enormous, and Porsche fans around the world would embrace it.”
REGIONAL MARKETS DRIVING PORSCHE’S GROWTH
Blume singled out India, Saudi Arabia, and the UAE as key markets that are shaping Porsche’s growth in the region.
MORE THAN 20 PER CENT OF OUR CUSTOMERS IN SAUDI ARABIA ARE NOW WOMEN, MANY OF WHOM ARE BUYING
911S
In India, Porsche inaugurated five new facilities in 2023, demonstrating its long-term commitment to the subcontinent. “India is a subcontinent with enormous potential,” Blume remarked.“In just three years, we’ve more than doubled our presence there. The middle class is growing, people can afford our cars, and the enthusiasm for premium experiences is unprecedented.”
Saudi Arabia has also emerged as a key growth market, driven by rapid cultural shifts. Since women were allowed to drive in 2017, Porsche has seen a significant increase in female customers.
“More than 20 per cent of our customers in Saudi Arabia are now women, many of whom are buying 911s. It’s incredible to witness the changes happening in the kingdom,” Blume said.
Meanwhile, the UAE remains Porsche’s largest regional market. As a global hub for luxury and innovation, the UAE has consistently delivered strong sales growth. “The UAE has positioned itself as a beacon for safety, opportunity, and lifestyle. Porsche is perfectly aligned with that ethos,” Blume noted.
INNOVATION AND SUSTAINABILITY AT THE FOREFRONT
As the automotive industry shifts toward sustainability, Porsche is leading the charge with a flexible product portfolio that includes ICE, hybrid, and fully electric vehicles. Blume underscored the importance of adapting to regional needs, explaining, “The Middle East is still very passionate about ICEs, but we’ve ensured that Porsche offers solutions for every market. Whether it’s ICE, hybrid, or fully electric, we’re prepared for the transition.”
Porsche’s commitment to electrification was evident in the success of the Taycan, which saw an 80 per cent increase in sales in 2023. Blume also highlighted the upcoming all-electric Macan, set to launch in 2024, as a key step in the company’s electrification strategy.
“Synthetic fuels, or e-fuels, are another exciting opportunity,” Blume added. Porsche has already established a pilot plant in South America to produce green methanol using renewable energy. “E-fuels offer a sustainable solution for existing combustion engines and could play an important role in regions like the Middle East,” he explained.
Blume also emphasized Porsche’s focus on motorsport as a testing ground for innovation. “Many of our technologies, like the new 911 hybrid, were developed on the racetrack. Motorsport is the
toughest testing ground, and we use it to bring race-proven technology to the road,” he said.
THE ROAD AHEAD: 2025 AND BEYOND
With record-breaking events, innovative product launches, and expanding infrastructure, Porsche is poised for another milestone year in 2025. Blume expressed optimism about the future: “We’re not just selling cars— we’re creating dreams. Our products, our heritage, and our community set us apart. With electrification and exciting product launches ahead, the future looks brighter than ever.”
As Porsche accelerates its growth in the Middle East, Africa, and India, the brand’s unique blend of performance, sustainability, and exclusivity continues to set it apart. With its focus firmly on the road ahead, Porsche remains a driving force in the global automotive industry.
BY NEESHA SALIAN INTERVIEW
DUBAI TAXI COMPANY:
DRIVING THE FUTURE OF MOBILITY
FROM THE LAUNCH OF BOLT TO THE INTRODUCTION OF ELECTRIC VEHICLES AND THE PUSH TOWARDS AUTONOMOUS TRANSPORT, MANSOOR ALFALASI, CEO OF DUBAI TAXI COMPANY, OUTLINES DTC’S FORWARD-THINKING STRATEGY AND ITS COMMITMENT TO ADAPTING TO CHANGING MARKET DYNAMICS
rom the launch of Bolt to the introduction of electric vehicles (EVs) and the push towards autonomous transport, Mansoor Alfalasi, CEO of Dubai Taxi Company (DTC), outlines DTC’s forward-thinking strategy and its commitment to adapting to changing market dynamics.
Bolt’s recent launch in Dubai is a significant milestone, especially considering the growing demand for diverse mobility options. From your perspective, what impact has Bolt had on the taxi and ride-hailing market in Dubai so far? How do you view Bolt’s entry within the context of DTC’s long-standing leadership in the local transport sector?
Bolt’s launch in Dubai, in partnership with Dubai Taxi Company (DTC), aims to create the UAE’s largest
e-hailing platform. Bolt’s entry adds a fresh dynamic to the ride-hailing landscape, complementing the demand for innovative e-hailing solutions, enhancing the digital mobility experience and expanding smart transportation services throughout the emirate, in line with Dubai Taxi’s ambitious growth strategy. We are proud to announce that Bolt has achieved 1 million rides since its launch in December 2024.
For DTC, which has played a pivotal role in shaping the city’s mobility infrastructure, Bolt’s launch aligns with Dubai government’s directives to transition 80 per cent of taxi trips to e-hailing in the coming years and shares a vision of transforming Dubai into a global benchmark for smart urban mobility. While we recognise the disruption that new players bring, DTC remains confident in its legacy of leadership and its ongoing commitment to adapting and evolving within this vibrant ecosystem.
As part of DTC’s 2025-2029 strategy, you’re focused on innovation, growth, and sustainability. With Bolt entering the market, what key strategies will DTC employ to maintain its position as the preferred mobility service in Dubai? How are you balancing the competitive landscape with your vision for a customercentric, tech-enabled future?
While DTC’s 2025–2029 strategy focuses on innovation, growth, and sustainability to maintain its position as the preferred mobility choice for everyone, prioritising the enhancement of our digital ecosystem, leveraging data-driven insights, and delivering seamless customercentric experiences form our core offerings.
To maintain our market leadership, we are investing in advanced technologies like AI-powered dispatch systems, predictive analytics for demand management, and robust digital payment solutions. Additionally, we are fostering strategic partnerships with tech providers to co-develop solutions that meet the evolving needs of Dubai’s residents and visitors. By balancing competition with collaboration, we aim to stay ahead while fostering a cohesive and innovative transport ecosystem.
Sustainability is a central theme in both DTC’s strategy and Dubai’s broader mobility goals. Can you provide more insights on DTC’s plans to integrate electric and hybrid vehicles into your fleet? How do you see EV adoption shaping the future of Dubai’s mobility ecosystem, and how does this align with the UAE’s broader sustainability ambitions?
DTC’s commitment to sustainable mobility is evident through its adoption of eco-friendly vehicles, smart technologies, partnerships, and alignment with Dubai’s environmental goals. These efforts contribute not only to a reduction in carbon emissions but also to a greener, more efficient, and sustainable future for urban transport.
Currently above 85 per cent of its fleet is environmentally friendly (hybrid and electric). Road and Transport Authority (RTA), Dubai’s target is to reach 100 per cent by 2027, which we expect to reach well ahead of that. The move meets the requirements of the Dubai Supreme Council of Energy, the Green Economy drive, and the Dubai Government’s strategic directions toward comprehensive environmental sustainability. We are collaborating with various leading EV manufacturers and with the charging infrastructure provider like DEWA to ensure this transition is seamless and impactful. EV adoption is integral to reducing Dubai’s carbon footprint, and it aligns with the UAE’s Net Zero by 2050 strategic initiative. We believe the shift to EVs will not only drive environmental benefits but also enhance operational efficiency, decrease maintenance costs, as well as noise levels. By positioning sustainability at the core of our operations, DTC is paving the way for a greener and more resilient mobility future.
DTC has strategically partnered with various organisations, including Bolt, to advance its digital transformation. What role do partnerships play in DTC’s strategy moving forward, and what types of collaborations are you particularly focusing on to drive innovation in the mobility space? Strategic partnerships are fundamental
to DTC’s vision. Collaborations with ride-hailing platforms like Bolt, helps DTC unlock a greater share of the Dhs6bn market opportunity presented by Dubai’s taxi and e-hailing sector.
The partnership allows DTC to utilise infrastructure and technology created by Bolt which will improve DTC’s operational capabilities by incorporating the most recent digital vehicle booking technologies into DTC’s ecosystem thus reducing the need to use a private car which will have a positive impact on the emirate and the residents.
Furthermore, DTC will benefit from Bolt’s global footprint which will allow it to tap into a worldwide customer base. DTC is actively expanding its services both within Dubai and across the region.
Partnerships with local and international companies specialising in smart and sustainable transportation help DTC enhance its technological capabilities, broaden its service offerings, have access to new markets, and adapt to new market trends, ultimately positioning itself as a leading innovator in the transportation industry.
We have also partnered with leading food and e-commerce aggregators like talabat UAE to provide our last-mile delivery services. This is another example of how such partnerships allow us to expand our services efficiently into neighbouring emirates.
Moving forward, we are particularly focusing on partnerships that drive innovation in areas such as AI technology, EV infrastructure, and customer experience design. By fostering a culture of co-creation, we aim to accelerate the adoption of next-gen mobility solutions.
Autonomous vehicles (AVs) are widely regarded as the next frontier in urban transportation. Where do you see DTC’s role in the adoption and integration of AVs into Dubai’s transport network? What challenges and opportunities do you foresee in this transition, particularly concerning public trust, regulation, and infrastructure readiness?
According to Dubai Autonomous Strategy, 25 per cent
of all transportation trips to be autonomous by 2030. Dubai Taxi Company is working closely with RTA to achieve this goal as the strategy includes integrating self-driving vehicles across various transport modes, including taxis, and limousine vehicles.
Challenges such as public trust, stringent safety regulations, and infrastructure upgrades are critical, but they also present opportunities for us to innovate and lead.
Focus on the right policy, and operating model backed by education, and rigorous testing, we aim to build confidence in AVs while contributing to a smarter, safer, and more efficient transport ecosystem that will present us new opportunities to expand our investment within the mobility and transport sector.
As you look ahead, what is DTC’s overarching vision for 2030 and beyond? How do you plan to continue leading Dubai’s mobility evolution while aligning with the government’s vision for a smart, sustainable, and connected future?
Due to its strategic location, favourable lifestyle, and ease of doing business, Dubai has today become a top choice for travellers and investors.
The population is expected to reach 5.8 million by 2040. This will create a need for a robust and smart public transport infrastructure.
We aim to align with Dubai’s ambitions of becoming the world’s smartest city by integrating cutting-edge technologies, enhancing multimodal connectivity, and reducing environmental impact.
CHALLENGES SUCH AS PUBLIC TRUST, STRINGENT SAFETY REGULATIONS, AND INFRASTRUCTURE UPGRADES
ARE CRITICAL, BUT THEY ALSO PRESENT OPPORTUNITIES FOR US TO INNOVATE AND LEAD.”
Our focus will remain on delivering seamless, customer-centric mobility experiences while driving the adoption of autonomous, electric, and shared transport solutions.
Through proactive collaboration with stakeholders, an unwavering dedication to innovation, and the adoption of cutting-edge technology DTC is always on the lookout for opportunities, thus committing to shaping the future of mobility in Dubai.
Mansoor Alfalasi
REDEFINING MOBILITY
KARIM-CHRISTIAN HARIRIAN, BMW GROUP MIDDLE EAST’S MANAGING DIRECTOR, TELLS GULF BUSINESS THAT THE GERMAN BRAND’S COMMITMENT TO ELECTRIFICATION IS EVIDENT IN THE 2.7 PER CENT GROWTH IN BEV IN 2024, DRIVEN BY CUSTOMERS’ PREFERENCE FOR EMISSION-FREE MOBILITY
ive us insight into BMW Group Middle East’s sales performance in 2024 and the top-selling models and segments in the region.
BMW Group Middle East registered record sales across the BMW, MINI, and BMW Motorrad brands in 2024, with significant growth of over 15.4 per cent for BMW, over 16.6 per cent for MINI, and over 4.6 per cent for BMW Motorrad compared to the same period a year ago.
The milestone signifies sustained robust demand for the group’s innovative vehicles, with a notable 2.7 per cent year-over-year increase in sales of electrified models.
The BMW 7 Series, a flagship model within the upper premium segment, achieved remarkable sales growth
of 12.8 per cent. Notably, the Middle East region has emerged as BMW’s third-fastest-growing market globally.
How has BMW’s overall market share evolved over the years, and how is the company tailoring its strategy to meet the unique needs of its Middle Eastern customers?
Our Retail.Next showrooms redefine the customer experience with a strong focus on digital integration, personalisation and premium service across key markets.
The innovative concept underscores the group’s dedication to elevating customer satisfaction and loyalty at every interaction.
BY KUDAKWASHE MUZORIWA INTERVIEW
By investing in cutting-edge facilities, our partners ensure a seamless and unforgettable journey for every customer.
How is the company managing its supply chain in the Middle East to ensure the timely availability of vehicles and parts, especially in light of global disruptions?
We are dedicated to ensuring the timely and efficient delivery of vehicles and parts to our importers. For instance, our BMW importer in Jordan has optimised logistics by rerouting shipments from Jebel Ali Port in the UAE to Amman, replacing the previous route through Aqaba.
The adjustment in our supply chain has effectively minimised disruptions, ensuring reliable delivery to our customers.
Tell us more about BMW’s electrification strategy and how the group is accelerating the adoption of electric vehicles in the region.
BMW’s commitment to electrification continues to gain traction, with a 2.7 per cent year-over-year increase in BEV sales. The growth reflects a rising customer preference for emission-free mobility, effectively met by our diverse range of fully electric BMW and MINI models.
Later this year, we will unveil the “Neue Klasse”, our next generation of electric vehicles. The platform embodies cutting-edge technology, innovative design and a strong focus on sustainability. By delivering enhanced range, efficiency, and an advanced digital experience, the Neue Klasse will redefine EV performance and solidify BMW’s leadership in premium electric mobility.
We are actively expanding the EV charging network across the UAE in collaboration with the Ministry of
Energy and Infrastructure (MOEI). The partnership has seen BMW contribute 150 destination chargers and 30 DC chargers for installation in public and government infrastructure. Furthermore, the company has installed over 50 EV charging points across 25 of EMAAR’s prime locations, including residential and public areas.
How does hydrogen fit into the group’s overall transition strategy, and do you believe the Middle East is ready for hydrogen vehicles?
Karim-Christian Haririan
Hydrogen technology plays a vital role in BMW’s comprehensive sustainability strategy. By 2028, we seek to launch hydrogen-powered vehicles to complement its current battery-electric offerings. Hydrogen provides an excellent solution for long-distance travel and regions with limited charging infrastructure, aligning with our commitment to technological openness and reducing emissions to meet diverse customer needs.
The Middle East, with its proactive stance on sustainability and abundant renewable energy resources such as solar power, is well-positioned to embrace hydrogen technology. The region’s ongoing investments in future infrastructure further enhance its suitability for this emerging technology.
How is BMW integrating the latest technologies, such as autonomous driving features, connectivity, and digital services, into its vehicles in the Middle East?
The BMW Group has a longstanding legacy of digital innovation, with over 22 million BMWs worldwide already classified as ‘Connected Cars’. However, the digital experience goes beyond mere internet connectivity — every feature in our vehicles integrates a digital component that enhances the driving experience at its core. Through cutting-edge software solutions developed both in-house and in collaboration with our partners, we deliver seamlessly integrated products and services that redefine the digital driving experience. From the digital vehicle key and over-the-air updates to an extensive range of apps, BMW vehicles effortlessly integrate into customers’ digital lifestyles. The My BMW and MINI apps serve as universal interfaces
for seamless driver-vehicle interaction. The apps provide direct access to BMW dealerships and the brand, offering functionalities such as travel route planning – with the ability to import routes directly to in-car navigation systems — arranging service appointments, monitoring vehicle status, and staying connected with the BMW ecosystem. The My BMW app also offers remote services, such as door locking and unlocking, remote parking, and engine start. Similarly, with the centralised BMW ID, users can transfer their preferred settings to any BMW vehicle running the BMW Operating System 7 or later.
When it comes to autonomous driving, the group focuses on meaningful applications that deliver real value to customers. While solutions such as robot taxis or autonomous delivery vans (Level 5) are not part of our current development focus, we see significant potential in Level 3 and Level 4 automated functions. These advanced features promise to enhance the driving experience through greater convenience, safety, and efficiency.
How do Western automakers view the growing competition from Chinese electric vehicle manufacturers in the Middle East market?
Sales of BMW and MINI fully electric vehicles continue to grow, fueled by our compelling lineup across all segments. Globally, both brands achieved double-digit growth in BEV deliveries, with BMW recording a over 11.6 per cent increase and MINI achieving an impressive over 24.3 per cent. BMW BEV sales in the Middle East saw a positive uptick, growing by over 2.7 per cent.
Healthy competition among brands, both in the automotive industry and beyond, drives continuous innovation and improvement. The dynamic ultimately benefits customers, delivering superior products and services. Last year marked a significant milestone for BMW in the Middle East, and we remain steadfast in our commitment to building on this success and achieving even greater milestones in 2025.
BY NEESHA SALIAN INTERVIEW
FORD ACCELERATES
ITS GROWTH IN THE MIDDLE EAST
RAVI RAVICHANDRAN, PRESIDENT OF FORD MIDDLE EAST, TELLS US ABOUT ITS NEW PARTS DISTRIBUTION CENTRE, LONG-TERM GROWTH PLANS FOR THE MIDDLE EAST AND ITS EXPANDING ELECTRIC VEHICLE PORTFOLIO
Ravi Ravichandran, president of Ford Middle East, discusses the company’s latest milestone in the region — the opening of a new, cutting-edge Parts Distribution Center (PDC) in Dubai South. This 41,792-square-metre facility is set to transform Ford’s operations by significantly enhancing parts availability, reducing delivery times, and elevating customer service. With a focus on sustainable mobility and innovation, Ravichandran also shares Ford’s growth plans for the region, its expanding electric vehicle portfolio, and the company’s role in the region’s evolving automotive landscape.
Ford recently inaugurated a new PDC in Dubai South. Can you share the strategic significance of this new facility for Ford’s operations in the Middle East, and how will it improve parts availability and customer service in the region?
We are incredibly proud of this major milestone, which is a testament to Ford’s significant investments in the Middle East. since 2011, we’ve nearly doubling our parts distribution footprint, underscoring our commitment to the region, our customers in the Middle East and Sub-Saharan Africa, and of course, our distributor partners.
The new, state-of-the-art 41,792-square-metre facility is designed to significantly improve parts availability, optimise inventory management, and expedite delivery times. By consolidating our operations into a single facility, we streamline processes, enhance service efficiency and accuracy, and increase our capacity. These improvements are expected to provide enhanced service levels and reduced wait times, thereby elevating customer satisfaction and building greater trust in our brands and our distributors.
Why is the Middle East, and specifically the UAE, such a critical market for Ford? What makes the region a key focus for your company’s expansion and long-term growth plans?
The Middle East - and the UAE in particular - is a vital growth market for Ford. The region’s strategic importance is bolstered by the visionary leadership of the UAE, as embodied in the UAE Vision 2031, which emphasises sustainable economic diversification and future-focused development. This vision aligns perfectly with Ford’s commitment to innovation and sustainable mobility solutions. Similarly, Saudi Arabia’s transformative Saudi Vision 2030 presents remarkable opportunities for growth and modernisation, making it an exciting market for companies like Ford. We are
deeply committed to supporting both nations and their ambitious futures.
Our success in the Middle East is built on strong, longstanding partnerships with established and respected local distributors such as Al Tayer Motors, Al Jazirah Vehicles Agencies, Mohammed Yousuf Naghi, and Ford Alghanim. These family-run businesses possess a deep understanding of the market and a strong commitment to customer satisfaction, which are invaluable assets. Their expertise, combined with Ford’s global reach and innovative products, creates a powerful synergy that benefits customers across the region.
With a rich history of over 40 years in the Middle East, we look forward to continuing to build on this legacy of success, working in partnership with the governments and people of this vibrant region.
Ford’s new Parts Distribution Center (PDC) is designed to streamline parts supply and logistics. How will this facility help Ford better serve its customers across the Middle East, particularly in terms of reducing lead times and improving after-sales services?
The PDC leverages streamlined processes, advanced technology, and a strategic location to significantly enhance customer service across the middle East. The facility is designed to ensure faster delivery times with a maximum of 24 hours required from the moment an emergency part request is made until it is located, packaged and invoiced. This rapid response is made possible by the 20 dedicated container docks, which allow for simultaneous operations, significantly expedite order processing, ultimately leading to faster delivery times for our customers.
The new PDC represents a significant upgrade over its predecessor, offering a 20 per cent increase in capacity. This expansion allows us to store approximately 100,000 parts, ensuring we are well-equipped to meet the demands of our customers. Additionally, the facility employs industry- first drone technology for depot safety management, which improves site safety, security, and stock accuracy through aerial monitoring and inventory management.
These advancements make the PDC future-ready, and capable of delivering around one million pieces to customers across the region each month. This capability ensures that we can provide efficient and reliable service,
meeting the needs of our customers with improved parts availability and enhanced after-sales support.
How does Ford plan to meet the growing demand for both highperformance and environmentally friendly vehicles in this region?
We’re committed to delivering products and services that align with the evolving needs of customers across the Middle East, and the UAE is no exception. The demand for vehicles that balance innovation and eco-friendliness is increasing, and we are prepared to meet this demand with a diverse portfolio of 15 nameplates from both Ford and Lincoln, offering a wide range of choices to suit various preferences and needs.
To cater to the UAE market, we’re introducing a range of models that resonate with the region’s desire for sustainable performance and luxury. The Ford Territory Hybrid combines popular SUV attributes with a fuelefficient hybrid powertrain appealing to those seeking sustainable performance. For enthusiasts of exhilarating, zero-emission driving, the all-electric Mustang Mach-E offers iconic Mustang muscle with instant torque and breathtaking acceleration. These models, alongside the F-150 Hybrid, Taurus Hybrid, and Lincoln Nautilus Hybrid, demonstrate our commitment to offering a diverse electrified portfolio.
Furthermore, the upcoming launch of Ford Connected Services this year will enhance the ownership experience by connecting drivers to their vehicles like never before, offering increased convenience and personalisation.
WE’RE COMMITTED TO DELIVERING PRODUCTS AND SERVICES THAT ALIGN WITH THE EVOLVING NEEDS OF CUSTOMERS ACROSS THE MIDDLE EAST, AND THE UAE IS NO EXCEPTION.”
What is Ford’s EV strategy for the Middle East, including new model introductions, and how does Ford view the region’s evolving EV landscape, considering both challenges and opportunities?
Ford is incredibly optimistic about the future of EVs in the Middle East. We recognise the growing consumer interest in EVs, coupled with supportive government policies and increasing investment in charging infrastructure, as key drivers propelling this momentum.
Ravi Ravichandran
Our strategy involves launching a new portfolio of New Energy Vehicles in the region, underscoring our commitment to providing customers with a wide range of choices for sustainable mobility. We believe a greater adoption of EVs presents significant opportunities for economic growth, job creation, and a cleaner environment. While challenges such as charging infrastructure development and consumer education remain, we are confident that through collaboration and innovation, the Middle East region can successfully navigate this shift towards a more sustainable automotive future.
Our efforts aim to align with these opportunities, ensuring that Ford remains at the forefront of the evolving EV landscape in the region.
How is Ford leveraging advanced technologies such as connectivity, autonomous driving, and smart features to enhance the driving experience for customers in the Middle East?
At Ford, we are always exploring new ways to elevate the driving experience for our customers, both in the Middle East and globally. This year, we are excited to introduce FordPass, our mobility app with Connected Services, to the Middle East, starting with the UAE, followed by Saudi Arabia. This technology enables drivers to remotely control various vehicle functions, access vehicle health reports, and even locate their parked car, significantly enhancing convenience and connectivity.
Our commitment to the Middle East extends beyond simply introducing global technologies. We recognise
the unique driving conditions in the region, such as extreme temperatures, challenging terrains, and specific traffic patterns and customer needs.
Our dedicated engineering team based in Dubai plays a crucial role in adapting and testing our vehicles. They conduct rigorous and comprehensive local testing programs to push our vehicles to their limits in real-world Middle Eastern environments. This ensures that features like climate control, engine performance, and driver-assist technologies are optimised for the specific demands of this market.
By combining local expertise with our global technological advancements, we deliver a driving experience that is not only innovative and connected but also perfectly tailored to the needs of our customers.
What are Ford’s key strategic priorities in the Middle East
The previous was an exceptional one for Ford in the Middle East, with sales doubling since 2022, driven by strong market share gains in key countries such as Saudi Arabia, UAE, Kuwait, Qatar, and Bahrain. As we look toward 2025 and beyond, our key strategic priorities include expanding our vehicle lineup and services to meet the evolving preferences of our customers in the region.
We are committed to introducing exciting new vehicles such as our first all-electric model, the Mustang MachE, alongside launching of FordPass, to enhance the customer experience and broaden our customer base. These initiatives aim to elevate the service experience and provide customers with the innovative and sustainable mobility solutions they desire.
The new PDC will be play a critical role in supporting our regional growth and enhancing the aftersales experience for our customers. By improving parts availability, optimizing inventory management, and expediting delivery times, the PDC ensures that our customers receive exceptional service and support, reinforcing our commitment to delivering excellence in the Middle East.
FROM EXCELLENCE TO EVS
MATTHIAS ZIEGLER, MD, VOLKSWAGEN MIDDLE EAST, SHEDS LIGHT ON THE COMPANY’S PLANS TO MAINTAIN ITS COMPETITIVE EDGE IN THE REGION
As the Middle Eastern automotive landscape undergoes rapid transformation, Volkswagen is strategically aligning itself with evolving consumer preferences and demands. In a market increasingly driven by SUVs, leasing options, and sustainability, the brand is enhancing its offerings to stay ahead of the curve. Matthias Ziegler, MD, Volkswagen Middle East, sheds light on the company’s plans to maintain its competitive edge in the region. From introducing new SUV models like the Tiguan, Touareg, and Teramont, to pioneering electric vehicle (EV) innovations, Volkswagen is positioning itself as a leader in both performance and sustainability, catering to a growing appetite for greener mobility and premium experiences.
The Middle Eastern automotive market is evolving rapidly. What major trends are you seeing in the region, and how is Volkswagen positioning itself to meet these changes, particularly in terms of consumer preferences and market demands?
The Middle Eastern automotive market is witnessing a strong trend towards SUVs, as customers increasingly
value a higher seating position and additional space. There is also a notable shift from vehicle ownership to leasing, driven by a preference for shorter holding periods, greater flexibility, and more choices.
Volkswagen is aligning with these evolving preferences by offering an updated SUV range, including the new Tiguan, Touareg, and Teramont. To address the growing interest in leasing, we provide competitive leasing programmes that enable customers to calculate precise monthly costs and offer the convenience of switching models every three years.
With sustainability becoming increasingly important globally, how is Volkswagen addressing the growing demand for EVs in the Middle East? Are there any specific initiatives or new EV models that the company is introducing to cater to this shift?
Volkswagen is a global leader in the EV sector, particularly in Europe and other markets where electrified
Matthias Ziegler
mobility has seen significant adoption. Globally, Volkswagen offers a comprehensive range of electric vehicles across various customer segments, demonstrating our commitment to sustainability and innovation.
While EV adoption in the Middle East is still in its early stages, Volkswagen is closely monitoring the region’s evolving demand for sustainable mobility. We are committed to ensuring that our diverse range of EV models will be made available to the Middle East as the market matures.
Our focus remains on bringing cutting-edge, sustainable technology to the region when the timing aligns with local demand and infrastructure readiness.
Looking ahead to 2025 and beyond, how does Volkswagen plan to further innovate and strengthen its presence in the Middle East? Are there new collections, models, or technological advancements in the pipeline that the region can look forward to?
Volkswagen is committed to continuous innovation and growth in the Middle East. In 2024, we refreshed our SUV portfolio with the introduction of the Teramont, Touareg, and Tiguan.
Looking forward to 2025, we will launch the performance-focused Golf GTI and Golf R, catering to automotive enthusiasts. Additionally, we are working on introducing two new models priced below Dhs80,000, supporting our vision of being a people’s brand and making premium quality accessible to a broader audience.
The Middle East is known for its luxury and highperformance vehicle market. How is Volkswagen balancing this demand for premium vehicles with the growing interest in environmentally-friendly alternatives like EVs, and what role do you see for electric mobility in the region’s future?
Volkswagen effectively balances the demand for premium vehicles with sustainability goals through our state-of-the-art TSI engine portfolio, which meets EU 6 emission standards. These engines are designed for high efficiency, reduced fuel consumption, and lower CO2 emissions. Each model upgrade focuses on improving efficiency further, ensuring a reduced carbon footprint while maintaining the premium performance our customers expect.
What is your strategy for fostering stronger connections with your Middle Eastern customers?
Volkswagen has a rich history and strong connections with its Middle Eastern customers, supported by long-standing partnerships with regional distributors. For example, this year we celebrate 70 years of Volkswagen in Kuwait, highlighting our deep-rooted ties to the region. Additionally, we prioritise our community engagement, particularly through our sports sponsorships.
BY NEESHA SALIAN INTERVIEW
VOLKSWAGEN IS WORKING ON INTRODUCING TWO NEW MODELS PRICED BELOW DHS80,000, SUPPORTING OUR VISION OF BEING A PEOPLE’S BRAND AND MAKING PREMIUM QUALITY ACCESSIBLE TO A BROADER AUDIENCE
This includes the Volkswagen Cup, support for UAE Pro League games, and our recent partnership with Al Ittihad F.C. in Saudi Arabia. By being present in areas that resonate with our customers’ passions, we continue to strengthen our relationships and regional presence.
How does Volkswagen plan to enhance customer experiences through digital engagement, aftersales services, or other new initiatives?
Volkswagen continues to prioritise personal interaction through highly skilled and trained sales and service consultants, ensuring an exceptional customer experience. At the same time, we are leveraging digital tools, including AI technology, to further enrich these interactions.
Digital showroom elements help visualise advanced car technologies, enabling customers to make more informed decisions. These tools not only enhance efficiency, but also give customers greater confidence in choosing the right product for their needs.
The Middle East has become a key market for global automotive brands, especially with advancements in connectivity and digital technologies. How is Volkswagen embracing new technologies such as AI, connectivity, and autonomous driving to better meet the needs of Middle Eastern consumers? Volkswagen’s fleet is among the most advanced when it comes to driving assistance systems. Features such as the integrated head-up display, active assist packages and emergency assist enhance safety by preventing accidents and ensuring the security of our drivers. Our commitment to innovation extends to regular software updates, ensuring our vehicles remain at the forefront of technology. By integrating cutting-edge solutions, Volkswagen continues to meet the evolving expectations of Middle Eastern consumers in connectivity, safety, and autonomous driving.
Q&A
CONNECTING COMMUNITIES,
DRIVING CHANGE
ASHISH LABROO, THE CEO OF CAREEM RIDES, BELIEVES THAT BY PARTNERING WITH LOCAL BUSINESSES AND REGULATORS, THE PLATFORM IS REVOLUTIONISING THE RIDE-HAILING EXPERIENCE WHILE EMPOWERING ITS CAPTAINS
Careem Rides has experienced significant growth over the years. What key factors have contributed to the company’s growth in the UAE and the broader Middle East region?
Since its launch in 2012, Careem has always understood that our region’s rich cultural tapestry demands a personalised approach. Our mission to simplify lives remains our guiding principle, ensuring that our services resonate with diverse customer needs.
Our deep understanding of local markets has been instrumental in our success, and this has been a key part of our journey since our launch in the UAE and across the region. We tailor our offerings to meet specific needs, from Wusool and Madinah Tour in Saudi Arabia to School Rides and Careem Kids in Dubai.
Beyond simply existing in the market, we are leveraging innovative technologies to advance customer experience, and we’re dedicated to providing reliable and accessible services.
From ensuring availability to offering in-app support, we’re committed to meeting our customers’ needs.
We understand the importance of reliability. From booking to arrival, we strive for a seamless experience. Over the past decade,
we’ve simplified commutes and built trust, becoming the go-to choice for millions across the region.
How are Careem Rides’ partnerships with local businesses and regulators contributing to market expansion and competitive advantage?
Our local partnerships are less about gaining a competitive edge and more about fostering a thriving community. By collaborating with local businesses and regulators, we aim to enhance the experience for both our customers and captains. Together, we can address specific community needs, strengthen the mobility ecosystem, and create a positive impact on our cities.
We’ve partnered with Dubai’s Road and Transport Authority (RTA) to introduce several innovative mobility solutions. School Rides provides a tailored, reliable commute for students, while Careem Kids offers safe and convenient transportation for families with child seats. Our joint venture, Hala Rides, launched in 2019, combines Careem’s technology platform with the RTA’s industry knowledge to deliver affordable, everyday commutes and reshape urban mobility in Dubai.
Similarly, we’ve joined with Saudi Arabia’s Madinah Development Authority to introduce the ‘Madina Tour’ service, supporting the tourism
industry while providing flexible income opportunities for our captains. Furthermore, our ongoing partnership with the Saudi Railway Company has led to increased availability of Careem pick-up and drop-off points at various train stations, creating a seamless travel experience. These are just a few examples of how our partnerships with regulators and cities have enabled us to launch innovative products and services that millions of people rely on for their daily commutes.
How will customers’ evolving preferences and expectations, such as convenience and affordability, shape the future of ride-hailing and smart mobility?
To deliver valuable products and services, it’s essential to understand the evolving needs and preferences of our customers. This requires a deep understanding of local nuances, economic structures, and commuting habits. In a future where multimodal commuting is the norm, customers increasingly seek convenient, affordable, and tailored ride-hailing options.
Careem Rides has responded to this demand by introducing innovative solutions such as SchoolRides, Office Rides, and Hala, which offer discounted bundles, affordable taxi services, and flexible hourly booking options.
While offering affordable services is essential, we also prioritise a seamless and convenient customer experience. From the moment a customer books a ride to the moment they reach their destination, we strive to provide a smooth and personalised journey. By tailoring the app experience to individual preferences and continuously introducing innovative solutions, we aim to simplify everyday life for our customers.
How do you envision the future of mobility, especially in the Middle East region? What role do you see Careem Rides playing in this transformation?
The future of mobility in the GCC region is rapidly transforming, fueleld by the integration of smart technologies,
RECOGNISING
BY KUDAKWASHE MUZORIWA INTERVIEW
the growing popularity of electric vehicles, and a heightened emphasis on sustainability. We believe that these advancements will further underscore the importance of collaborative efforts between the public and private sectors to develop and implement innovative mobility solutions.
Similarly, population growth in cities across the Gulf region means there’s an increasing demand for mobility solutions that offer greater reliability, convenience and ease. As Careem Rides, our focus will remain on utilising our technology to continuously innovate and bring locally catered offerings that align with these changes and the evolving everyday commuting needs of millions across the region.
What steps are Careem Rides taking to reduce its environmental impact and promote sustainability? How are you contributing to the markets that you currently operate in (CSR)?
We are dedicated to making a positive impact on the environment and the communities we serve. Recognising our role in contributing to the UAE Climate Change and Environment’s goal of achieving net-zero emissions by 2050, we have taken significant steps, including actively increasing the number of electric and hybrid vehicles on our platform. Notably, in 2023, over half of all rides taken on Careem in the UAE were completed using hybrid or electric vehicles.
We are leveraging innovative technologies to impact our communities positively. Through various partnerships and initiatives across the region, we have empowered our customers to contribute to charitable causes.
For instance, in Jordan, we launched a Ramadan car type that allowed customers to add JOD1 to each ride, with Careem matching the donations to support Tkiyet Um Ali to provide meals to those in need. Similarly, in the UAE, we partnered with Umrahme and Emirates Islamic to reward eight of our top Captains with all-inclusive Umrah trips as a token of appreciation for their dedication and hard work.
Ashish Labroo
FOR A NEW ERA A GRAND TOURER REDEFINED THE BENTLEY CONTINENTAL GT:
WE TAKE THE NEW CONTINENTAL GT FOR A SPIN TO SEE IF IT STILL HOLDS THE CROWN AS THE ULTIMATE GRAND TOURER IN AN EVER-EVOLVING AUTOMOTIVE LANDSCAPE. SPOILER ALERT: IT DOES — BUT WITH A FEW EXCITING TWISTS
The Bentley Continental GT has always been the finest car for grand touring. But what exactly is grand touring, you ask? Back in the day, if you needed to travel from one end of Europe to the other and wanted to do so in style, you would take your Grand Tourer, ask the butler to pack your luggage, and drive it at a pace to rival the fastest trains crossing Europe. This way, you could reach your destination with elegance, class and at your own pace. The creation of such vehicles was always reserved for the elite car manufacturers, and they all followed the same principles: the car had to be fast, with a large engine up front; it had to offer a sporty yet comfortable driving experience; it needed luxurious interiors with all the features; and, of course, a boot spacious enough to store a couple of days’ worth of luggage.
The Bentley Continental GT embodies all of this, but it does so better than the rest — it always has. So, can the new model still claim its spot as the best GT car? We drive it to find out.
THE LOOKS OF IT
The Continental GT has always been a handsome vehicle with a commanding road presence, and its evolution continues that legacy. This model is a facelift of the previous iteration, with the biggest design changes found at the front and rear, while the sides remain largely unchanged.
The front end gets the most significant overhaul. Gone are the twin signature headlights, replaced by a single headlight with what could best be described as an eyebrow. It’s a bold design choice, but it works. It gives the car a more striking look, further elevating its presence. At the rear,
the taillights have been redesigned as well — what were once oval-shaped are now stretched to create a longer, more dynamic appearance. Bentley has kept the best features of the previous model and refined them, ensuring the vehicle stands out even more.
INSIDE STORY
The interior largely remains unchanged, and why would it? When it’s already perfect, there’s no need to mess with it. Real wood, genuine leather, and actual metal — everything is authentic, and that’s something I truly appreciate. To understand true opulence, you must experience Bentley’s interiors. Every material feels premium, and everything is meticulously crafted. The sense of occasion and tactile pleasure is unrivaled in the Continental GT.
Some standout features include the 3D leather, which looks stunning, and the Dinamica fabric that provides support during spirited driving. The Naim audio system is among the best on the market — if not the best. For me, the interior highlight is the rotating center screen. I love switching to the analog dials and keeping them there.
So, what’s new? Well, the biggest update is hidden beneath the surface. The car’s electrical architecture and wiring have been completely upgraded. This enhancement impacts everything
from the touchscreen to the air conditioning and how all the electrical systems function and support one another. It’s a monumental upgrade, though one that’s not immediately visible.
ALL ABOUT PERFORMANCE
This is where Bentley has made its most significant and notable change. The beloved W12 engine, which has powered Bentley for so long, is no longer in the new Continental GT. While Bentley has committed to an all-EV lineup in the near future, the current model features an all-new twin-turbo V8 plug-in hybrid powertrain.
The previous W12-powered Conti GT was already heavy, but the new model is 200 kilogrammes heavier. However, this additional weight comes with more power and improved balance. The engine sits at the front, while the batteries are positioned at the rear, achieving a 49:51 weight distribution.
The new powertrain delivers 576 hp (horse power) from the engine and 194 hp from the electric motor, nestled between the engine and gearbox. Combined, the total output is 760 hp — a seriously impressive number. This allows the 2.4-ton car to accelerate from 0 to 100 kilometres per hour in just 3.2 seconds. The Continental GT features all-wheel drive and a brand-new eight-speed dual-clutch gearbox.
The car also offers multiple driving modes, including comfort and sport settings. I personally prefer the comfort mode, which is excellent for cruising down long straights and is capable enough on fast, sweeping
bends — perfectly aligning with the car’s character.
The improved weight balance makes a noticeable difference, allowing the car to handle corners and bends with more agility. You’ll be pleasantly surprised by the way the Continental GT handles, demonstrating that Bentley has retained its legendary handling prowess.
All in all, Bentley’s investment in the car’s electronics has paid off, as everything works seamlessly together, leaving you with a smile on your face and your luxurious, custom luggage safe in the trunk.
VERDICT
The new Bentley Continental GT Speed starts at Dhs1.5m. If you’re wondering whether it’s worth the price, I’m telling you: the real question is, why aren’t you already in the showroom booking yours?
ELECTRIC MOVES
LOTUS IS EVOLVING, AND THE EMEYA IS PROOF. A STUNNING NEW ADDITION TO THE BRAND’S LINEUP, THIS ALL-ELECTRIC LUXURY SEDAN IS A DEPARTURE FROM ITS LEGENDARY SPORTS CAR HERITAGE, AIMED AT ATTRACTING A WIDER, MORE DIVERSE AUDIENCE. BUT DOES IT RETAIN THE DRIVING ESSENCE THAT MADE LOTUS ICONIC?
Lotus Cars has long been synonymous with lightweight, dynamic and agile sports cars that deliver some of the besthandling driving experiences on the planet. Known for their emphasis on purity and engagement, Lotus has built a devoted following among driving enthusiasts who appreciate precision engineering and exceptional performance. But in 2017, a significant shift took place. Lotus was acquired by Geely Holding, the Chinese
conglomerate behind several other major automotive brands, including Polestar, Volvo and Zeekr. With this new ownership, Lotus expanded its vision, moving toward the luxury segment and adding electric vehicles (EVs) to its repertoire.
The result? The Emeya, an allelectric, four-door luxury sedan that blends Lotus’ signature driving prowess with cutting-edge technology and high-end appeal. In this review, we take a closer look at the design, interior, driving performance, and what the Emeya brings to the table in this new era for Lotus.
THE LOOKS OF IT
Lotus has taken a bold leap with the Emeya’s design. The car is undeniably striking — its aggressive lines, sharp angles, and muscular stance make it a head-turner on the road. The Emeya’s size also demands attention. At five metres long, two meters wide, and sitting higher than the average sedan, it dwarfs most vehicles on the road, commanding a presence wherever it goes. The vivid orange paint, with gold flakes glinting under the sunlight, ensures it doesn’t go unnoticed.
However, this shift in design may alienate some die-hard Lotus fans who are accustomed to the brand’s sleeker, sportier roadsters and track-focused cars. The Emeya looks nothing like its Lotus ancestors, a departure that could raise eyebrows among enthusiasts who’ve long associated the brand with lightweight, minimalistic sports cars. But for Lotus, this is a strategic move aimed at reaching a broader audience. The Emeya’s four-door sedan body style and rear liftgate make it more familyfriendly, appealing to those seeking both performance and practicality.
THE INSIDE STORY
Inside, the Emeya continues to impress with its luxurious and futuristic cabin. The fit and finish are on par with some of the best in the German luxury segment, with premium materials and attention to detail that elevate the overall experience.
The star of the interior is a massive 15.6-inch OLED touchscreen at the centre of the dashboard, powered by an Nvidia microchip, which ensures buttery-smooth operation with no lag or delay. This state-of-the-art tech
interface controls almost every function of the car, providing access to navigation, media, climate control, and more, all at the touch of a finger.
But the innovation doesn’t stop there. The 15.1-inch horizontal display running across the width of the car provides realtime data like speed, range, and other essential driving information. While visually impressive, the car’s humanmachine interface (HMI) could benefit from a simpler, more intuitive design. Navigating through multiple menus and sub-menus can be cumbersome, requiring some time to adjust. This is one area where Lotus could improve, particularly in terms of ergonomics and ease of use.
ALL ABOUT PERFORMANCE
The Emeya offers three variants: the base model, the Emeya S, and the highperformance Emeya R. The base car comes with around 600 hp and a range of 550-600 km, but it’s the Emeya R that takes things to another level. With a jaw-dropping 905 hp, the Emeya R can accelerate from 0-100 kph in under 2.8 seconds, making it quicker than many supercars on the market today. The car’s 102 kWh battery offers a claimed range of 435 km, with fast-charging capabilities that can recharge the battery from 10 to 80 per cent in just 14 minutes, thanks to support for 400 kW charging. But while the Emeya R’s straight-line performance is undeniably impressive,
the real question is how it handles corners—a crucial element for a brand like Lotus. As a “hyper-GT”, the Emeya R is built for comfort and performance. It cruises with exceptional refinement, quietness, and luxury, making it an ideal long-distance tourer. The steering is sharp, and the car feels composed, but push it hard through corners, and you can feel the weight of the vehicle. While it’s still blisteringly fast and capable on twisty roads, it lacks the level of engagement and raw connection you’d expect from a more traditional Lotus sports car. However, the Emeya R excels in terms of advanced technology. It features an air suspension system, anti-roll bars, rearwheel steering, and torque vectoring, all contributing to its exceptional handling. The Emeya R also boasts a two-speed gearbox, dual motors, and all-wheel drive, while the base and S models come with a single motor and rear-wheel drive.
VERDICT
The Emeya is undoubtedly a brilliant car — fast, luxurious, and packed with cutting-edge tech. But it faces an uphill battle in terms of public perception. Lotus, a brand known to a niche audience of driving purists, must now convince the broader luxury car market that it’s more than just a sports car manufacturer. The Emeya’s sleek design, impressive performance, and tech-forward interior make it a worthy contender in the electric luxury sedan segment, but its success will ultimately depend on how well Lotus can transition from a niche brand to a mainstream player.
Starting at Dhs439,000 for the base model and Dhs560,000 for the Emeya R, the Emeya enters a competitive market where traditional luxury players dominate. But with Geely’s backing and Lotus’ storied legacy, the Emeya could be the catalyst for a new era for the brand — one where performance, luxury, and electric power seamlessly come together.
CARS OF 2025 THE MOST ANTICIPATED
FROM FERRARI’S FIRST ALL-ELECTRIC MODEL TO TESLA’S AFFORDABLE COMPACT, HERE ARE FIVE OF THE MOST HIGHLY AWAITED VEHICLES HITTING THE ROADS IN 2025, EACH WITH THE POTENTIAL TO REDEFINE THEIR BRAND’S FUTURE
he next few years will be pivotal for the automotive industry, with 2025 marking the beginning of a significant shift. As electric vehicle (EV) adoption faces a slight slowdown and automakers recalibrate their strategies, 2025 is set to deliver a lineup of groundbreaking cars that will shape the future of driving. From Ferrari’s first all-electric model to Tesla’s affordable compact, here are five of the most highly anticipated vehicles hitting the roads in 2025, each with the potential
FERRARI
BEV
While Ferrari has long committed to producing internal combustion engines for as long as possible, the brand is set to expand its lineup with its first battery electric vehicle (BEV) in 2025. Although Ferrari has dabbled in electric powertrains with hybrid models like the 296 GTB, SF90, LaFerrari, and F80 hypercars, this will be the company’s first fully electric offering. Although details remain sparse, the new model is expected to take the form of a crossover or SUV, following the success of the
Purosangue SUV and amid a global EV sales slowdown. The choice of an SUV body style offers the safest financial bet for Ferrari’s BEV debut. In a bid to ensure its success, Ferrari has enlisted the help of Sir Jony Ive, former Apple design chief, to craft the vehicle’s design. Built in Ferrari’s new E-building in Maranello, this high-tech EV will be priced well above the Purosangue, with extensive customisation options making it difficult to pinpoint the final cost.
PORSCHE 718 CAYMAN
The current-generation Porsche 718 Cayman and Boxster have been on the market since 2016, and an update is long overdue. Porsche has slated 2025 for the debut of the next-generation 718, with plans to introduce an all-electric variant in line with its goal of having EVs make up 80 per cent of its sales by 2030. However, recent shifts
in the global EV market have prompted the brand to reconsider its strategy. As a result, the next-generation Cayman and Boxster may feature a combination of internal combustion, hybrid, and fully electric powertrains. Reports indicate that Porsche is struggling to secure the right battery technology without exceeding development budgets, and the underwhelming sales of the Taycan further complicate matters. Still, hopes remain high that Porsche’s new sports car will make its anticipated debut in 2025.
BMW NEUE KLASSE IX3 AND 3 SERIES
BMW is undergoing a major design overhaul, and 2025 will see the German automaker unveil the productionready versions of its all-new iX3 all-electric crossover and the next-generation 3 Series sedan. These new models will feature BMW’s latest Neue Klasse design language, first previewed in concept form last year. The Neue Klasse concept showcases an entirely new grille, updated headlight and taillight designs, and a more minimalist, monolithic profile. At CES 2025 in Las Vegas, BMW also unveiled the next-generation iDrive system, which will feature a sleek, tablet-like infotainment screen and a panoramic display below the windshield. This tech-forward approach, which includes a cabin built with more recycled materials, will extend beyond electric models to hybrid and petrol-powered variants as well. The iX3 crossover will be the first car to launch with this new design and platform in 2025, followed by the all-new 3 Series sedan.
TESLA MODEL Q
As the disruptor and benchmark brand in the EV world, Tesla continues to push the envelope. In 2025, the company is expected to debut the Model Q — an affordable, compact EV that will undercut even the best-selling Model 3 in price. Speculation around the Model Q has been building for years,
especially since Elon Musk previously dismissed the idea of a car cheaper than $30,000 as “pointless”. However, recent reports from an investor meeting with Deutsche Bank have confirmed that a sub-$30,000 Tesla is on the horizon. The
Model Q will likely be a smaller, more affordable version of the Model 3, featuring a reduced battery size to keep costs down. Set to arrive in H1 2025, the Model Q will be produced on Tesla’s existing manufacturing lines, further streamlining production and costs.
VOLKSWAGEN ID.2
In 2023, Volkswagen unveiled the ID.2all concept, a glimpse into the brand’s vision for the future. CEO Thomas Shafer stated that the ID.2 would represent the next evolution
of the brand, showcasing advanced technology and bold design. In 2025, the production-ready version of the ID.2 electric hatchback will debut as Volkswagen’s new entrylevel EV. Designed to rival the likes of the Golf while keeping costs low like the Polo, the ID.2 will draw inspiration from retro models like the Beetle and the Golf, combining iconic design with modern tech. The ID.2 will not only be available in hatchback form but will also be offered as a crossover/ SUV and a sportier GTI variant, with several versions expected to be unveiled at the 2025 Munich Motor Show. The ID.2 is expected to launch by late 2025, marking a key moment in Volkswagen’s transition to an electric future.
STORIES AND PORTRAITS FROM THE PEOPLE WHO SHAPED THE INDUSTRY