11 Techniques to Improve Email Opt-In Rates in 2021 and Beyond
According to email marketing statistics from Sumo, the average rate of visitors who subscribe to an email list is only 1.95 percent (1). Is your business suffering from low email opt-in rates? If so, it’s crucial to start thinking about how to design and deploy opt-in forms to maximize conversions. Whether you’re creating your first sign-up form or your fiftieth, here are 11 techniques to attract more subscribers. 7
