SALISBURY STAR • FEBRUARY 2015
Advantage program puts customers in the driver’s seat at Sherwood The internet has made every car buyer a well informed consumer. After all, a new vehicles is often the second biggest investment a person will make in their lifetime, with their home being the largest. Websites like KellyBlueBook.com offer a variety of information to prepare consumers for a visit to the showroom: estimated costs for new vehicles, a range of values for a customer’s tradein, as well as fair market estimates for pre-owned cars in a variety of conditions, from fair to good to excellent. Plus loan calculators to approximate monthly payments. It’s all very scientific and up-front, often putting the consumer on an equal footing with the dealer. However, consumers often overlook one very important consideration: namely, the cost to maintain their vehicle. After all, one can expect to keep a vehicle four to five years, with the national average being 10 years. Bruce Rogers, President of Sherwood on The Shore, whose Salisbury dealerships include Ford, Chrysler, Dodge, Jeep, RAM and Kia brands and Auto Outlet 99, a pre-owned store, feels there is a need to offer the customer additional
Automotive & Finance
value with their automotive purchase. And the Sherwood Advantage Program was born. “The Sherwood Advantage is completely unique in that every vehicle that drives off our lot includes a lifetime of free oil changes and tire rotations, and a lifetime engine guarantee. As long as you own that car you never have to pay for oil changes or tire rotations,” Rogers says. The Sherwood Advantage also includes lifetime multi-point inspections, brake inspections, towing within a 25 mile radius of the dealerships, shuttle service, touch up paint, collision repair estimates and 10 percent off accessories. Rogers explains that the program also includes bonus points for referrals to other customers which are valid toward purchase of items in the Sherwood parts and service departments. Overall, a consumer could receive as much as $6,500 in additional value by purchasing their vehicle from Sherwood, courtesy of the Sherwood Advantage Program.
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“New or used, any vehicle we sell comes standard with the Sherwood Advantage,” comments Matt Romanowski, General Manager. “Details are available at any of our dealerships in Salisbury or Auto Outlet 99 in Cambridge. Or online at SherwoodofSalisbury.com,” says Matt, the voice of Sherwood, his voice arching up as he emphasizes “dooooooooot com” just like Sherwood’s TV and radio ads. So far consumers are overwhelmed when they find out that oil changes, tire rotations and basic inspections are free
and they have a lifetime engine guarantee. “It really seals the deal,” says Don Ward, a sales consultant with Sherwood Chrysler/Dodge/Jeep/RAM who has been with the company four years. Sherwood on the Shore’s Salisbury dealerships and Auto Outlet 99 are located at 1915 North Salisbury Boulevard, just south of the Centre at Salisbury. Auto Outlet 99 Cambridge – their newest dealership offering pre-owned cars and trucks – is on Rt. 50 at Airey’s Spur Road, just east of town. Call 410548-4600.
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they were driving along a road, they spotted a 1941 Mercury sitting in a field. Since the Chevy did not have a heater they asked if they could buy the one from the Mercury and they installed it in the Chevy. Aside from the power brakes and new electrical system, the heater is the only non-original piece of equipment in the truck. Micciche routinely drives the truck and even makes dump runs with it from time to time. “When I bring it to the dump with bags of trash in the back invariably someone will chastise me for subjecting such a beautiful truck to such a menial job. I just laugh and drive away. After all, it’s just a truck!”
Dec. 31, 2010 and I immediately began working on the truck.” The truck was in surprisingly good shape. “There were a few dings here and there,” said Micciche, “but no real rust or missing parts. It took me two years to strip the truck down to its chassis and remove the original paint. Luckily the engine was still fairly tight and the only major problem was a chipped tooth in the transmission. That was one of very few parts I had to purchase. I put bias ply restoration Cooper tires on the truck and added a 12 volt system and power brakes.” Micciche was told by the owners of the truck that in the late sixties, while
Call 302-629-9788 to advertise in the Star.
The Advantage is YOURS at Sherwood on The Shore
Of Salisbury
NEW OR PRE-OWNED, every Sherwood vehicle
comes standard with these Advantage features: • FREE Oil changes for life VALUE • FREE Tire rotations OF UP T • FREE Lifetime engine guarantee O $ 6,500 • FREE Multi-point inspections • FREE Brake inspections • FREE Towing (25 mile radius) • FREE Shuttle service (15 miles) • FREE Touch up paint, Colliison repair estimates • 10% OFF accessories • Still reading? Yeah there’s more. Come see us! 1915 North Salisbury Blvd. Salisbury, MD • 410-548-4600 Sherwood ofSalisbur y.com
Rt 50, Cambridge, MD 443-225-5650 Auto99ofCambridge.com
North Salisbury Blvd. Salisbury, MD • 410-548-4600 AutoOutlet99.com