Msbroct2017

MORNING STAR

Business Report

OCTOBER 2017

COMPLIMENTARY

Nanticoke Vein Center Treating Varicose and Spider Veins

• HEALTH NEWS • TRANSPORTATION • TOURISM

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Business Report | October 2017

Your Insurance Partner on the Eastern Shore

Medicare Supplement | Long-term Care | Life Home/Boat/Auto | Dental/Vision | Commercial

AveryHall.com

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Business Report | October 2017

Publisher’s notes

By Mike McClure

Life is good when you are running on all cylinders and feeling fine, but like with your car, sometimes you need a pit stop to take care of your health.

This month’s Business Report theme is health and wellness. We have a large and diverse group of businesses that contribute in their own way to helping people in our community get healthy.

Before we get into the section, there’s our cover story on Nanticoke Health Services which, among its services, provides a cure for varicose and spider veins.

Sussex Pain Relief Center offers innovative treatment for chronic pain.

M Insurance helps business owners, professionals, and families alike plan for their future.

Coastal Care and Dermatology, owned

by Nancy Winter O’Day, looks to treat patients like family.

Tidewater Physical Therapy has been providing its clinets with the best quality

care for over 30 years.

Delaware Technical and Community College’s nursing program provides many opportunities for its students looking to work in the field.

Beltone has the expertise to recommend a hearing aid to suit your needs, whatever they may be.

Pivot Physical Therapy features a wide variety of locations throughout the east coast, including right here on Delmarva.

Bayhealth offers a close knit group of professionals who are committed to improving the health of their patients and community members.

So there you go, anything and everything you could possibly want to know, whether you are looking work in the medical field, have medical issues that need to be addressed, or need a service in the future.

Check out pages 18-29 for the full story on each of these businesses and make sure you pay them a visit when you are in need of their services.

The November issue of the Business

Strategic Tax Planning Audit Services Profit Analysis Fraud Protection

Report will feature Delmarva Treasures. There are plenty of examples of businesses and organizations on the Delmarva Peninsula that are landmarks, places you have to visit when you are in the area.

McClure Think your business or organization fits the bill? Give us a call to see how you can advertise in this special edition.

You will also notice that there is an ad in this month’s issue for the Living 55+ section which is running in the Seaford and Laurel Stars next month.

The Stars, our sister papers, are the only paid weekly newspapers that serve western Sussex. You don’t want to miss out on this.

Not to be left out, our montly Salisbury Star newspaper offers a great advertising opportunity with its Women in Business theme later this year.

Business Valuation Human Resource Consulting Forensic Accounting Litigation Support

www.horty.com • 302.652.4194 Horty & Horty, P.A. • Certified Public Accountants 503 Carr Road, Suite 120 • Wilmington, DE • 19809 • 302.652.4194 3702 North DuPont Highway • Dover, DE • 19901 • 302.730.4560 4

Business Report | October 2017

inside October 2017

RIBBON CUTTING- Long standing employees, Rosalie Hastings and Mary Lou Hammond, join TS Smith & Sons, Matt, Charlie, Tom and Bonnie Smith, as they celebrate the grand opening and ribbon cutting for their new Orchard Market on Redden Road. See related photo on page 14.

Features 6 - Business Digest 8 - Personnel 9 - Accounting Column 10 - Health 12 - Tourism Column 16 - Chamber Listings 30 - Business Licenses 32- Marketing Column 34 - Business Directory

COVER PHOTO- Shown on the cover is the team at Nanticoke, which uses ultrasound to diagnose and map the veins when treating venous insufficiency issues like varicose veins.

Story on page 18. Photo by Ronald MacArthur

FELLOWSHIP PROGRAM- Four local nurses graduate from fellowship program. Page 33

October Theme: Health and Wellness 20 - Sussex Pain Relief Center 21- M Insurance 22 - Coastal Care and Dermatology 23 - Tidewater Physical Therapy 24 - Delaware Technical and Community College 26 - Beltone 27 - Pivot Physical Therapy 29 - Bayhealth November Theme: Delmarva Treasures Contact Chris Redman at (302) 629-9788 or credman@ mspublications.com.

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Business Report | October 2017

Chesapeake Plumbing recognized

For the third straight year, Inc. magazine has placed Chesapeake Plumbing and Heating, Inc. on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses.

Locally, 16 Delaware companies qualified for inclusion on the 2017 Inc. 5000 list. Of those, Chesapeake ranked eighth statewide and first for Sussex County. In the previous two years, Chesapeake was recognized as the sixth fastest-growing Delaware company.

According to the publishers, only 20 percent of companies named to the list qualify three times.

“It is a great honor to be recognized by Inc. magazine once again,” said Travis Martin, the company’s owner. “Chesapeake’s continued success is built upon the hard work and professionalism of our employees. Their commitment to our company’s core values, which drives customer service, is second to none.”

Locally owned and operated, Chesapeake Plumbing and Heating has been serving resi-

BUSINESS DIGEST dential and commercial customers in Delaware and Maryland since 2003.

The 2017 Inc. 5000 is ranked according to percentage revenue growth when comparing 2013 to 2016.

Bailey recognized for leadership

Easterseals Delaware & Maryland’s Eastern Shore employee, Teyanna Bailey, of Selbyville, has been recognized as one of the top five Direct Support Professionals (DSPs) in Delaware for her leaderBailey ship in supporting people with disabilities. Bailey, who supports individuals attending the day program for adults with intellectual disabilities (IDS) in Georgetown, was nominated by her supervisors and honored at an annual event held by the Ability Network of Delaware.

Direct support professionals are the people who work as direct care workers, in-home support workers, and personal attendants to ensure that people with disabilities are able to live and work more independently and in com-

munity settings.

“Teyanna is a very outgoing and passionate DSP. She always gives her best and encourages others to do their best,” Rhonda Mercie, Easterseals IDS program supervisor, says.

“Teyanna’s peers look up to her and seem to confide in her when facing difficult times. She is a great team player and motivator.”

Bailey received the “Leader” award, which recognizes a DSP who “embraces and advances the vision for the future of his/her organization or profession and leads by example.”

Retirement income seminar

The Lokken Investment Group has organized a workshop series on how to make retirement income last, at the Lewes Public Library.

All workshops will include an overview of economic and market conditions and very specific tips for how to make better financial decisions to protect retirement investment.

“We know that many retirees worry about financial security,” said Jon Lokken, managing principal at Lokken Investment Group in Lewes. “That’s why we plan ongoing workshops that tackle myths and offer very practical information that might help them feel greater peace of mind.”

The fall workshop series will be held the third Wednesday of every month at 10 a.m. at the Lewes Public Library. Topics to be covered: • Oct. 18: Market Meltdowns - Applying Conservative Strategies for Volatile Markets • Nov. 15: The Do’s and Don’ts of Investing • Dec. 20: 2018 — The Year Ahead To register for any of the workshops, visit www.lokkeninvest.com/seminars or call 302645-6650.

2017 Superstars in Business

The Delaware State Chamber of Commerce’s (DSCC) Small Business Alliance (SBA) is pleased to announce this year’s Superstars in Business award winners, who will be recognized at an awards ceremony on Nov. 8, at Hotel du Pont.

The Marvin S. Gilman Superstars in Business Award, named for one of Delaware’s leading small business entrepreneurs, honors businesses and nonprofit organizations for their outstanding achievements and model approaches to business and management. The awards are presented to companies that have been in business for at least three years, are small businesses based on number of full-time employees, and are members of the Delaware State Chamber of Commerce.

Awards of Excellence are also granted to deserving companies. Since 1998, Superstars in Business has recognized and honored businesses that have gone above and beyond.

2017 Superstars in Business Award Winners: La Red Health Center (Nonprofit category) 6

Business Report | October 2017

BUSINESS DIGEST

B+H Insurance, LLC (BHI) (1-30 employee category) Karins and Associates (31-69 employee category) Duffield Associates, Inc. (70-150 employee category) Awards of Excellence: Delaware Humane Association (Nonprofit) Whisman Giordano & Associates, LLC (1-30 employees) Cover & Rossiter (31-69 employees) Belfint, Lyons & Shuman, CPAs (70-150 employees) Visit www.dscc.com/superstarsinbusiness for more information.

Ribbon cutting ceremony

The Central Delaware Chamber of Commerce (CDCC) held a ribbon cutting ceremony recently for the Smile Place in Smyrna, a dental facility serving the northern Delaware area. Their mission is to serve as many children as possible in the Delaware community.

Owner, Dr. Grace Liu began her career as a dentist in New York. She also co-owns All About Smiles Dentistry P.A. with her husband. She is a member of Wilmington Women in Business, NAWBO Delaware and the Fresh Start Scholarship Foundation.

Citizens for Pro-Business Delaware comments on survey

Citizens for a Pro-Business Delaware Campaign Manager Chris Coffey made the following statement after the U.S. Chamber of Commerce dropped Delaware more than 10 spots in its latest Lawsuit Climate Survey.

“According to the U.S. Chamber of Commerce, one of the key metrics to measure the strength of Delaware’s business climate has dropped precipitously in 2017. This shows what we have been saying for months, that the Transperfect case and other similar cases are having a serious impact on Delaware’s standing as a business-friendly state. Delaware’s economy cannot afford to lose its incorporation industry and the billion dollars in revenue it adds to the state’s economy. There is more room left to fall if the Delaware Court does nothing to stop thousands of American jobs from going overseas.”

• According to the U.S. Chamber of Commerce’s 2017 “Lawsuit Climate Survey:

Ranking the States,” Delaware dropped from first to 11th place and is ceding the top spot for the first time in the report’s 15-year history.

• 85 percent of respondents reported that a state’s litigation environment is likely to impact important business decisions, such as where to locate or do business • Likelihood to impact important business decisions increased from 75 percent in 2015 and 70 percent in 2012 Citizens for a Pro-Business Delaware is a group made up of more than 2,200 members including employees of the global translation services company TransPerfect, as well as concerned Delaware residents, business executives and others. They formed in April of 2016 to focus on raising awareness with Delaware residents, elected officials, and other stakeholders about the issue.

For more information on Citizens for a Pro-Business Delaware, visit DelawareForBusiness.org.

Karins wins Delaware State Chambers’ Superstars in Business Award

Karins and Associates, a consulting engineering and surveying firm, won the Superstars in Business Award (in the 31-69 employee category) from the Delaware State Chamber. The Superstars in Business Award “honors businesses and nonprofit organizations for their outstanding achievements and model approaches to business and management.”

“To win such a prestigious award that acknowledges our business practices and achievements, is truly an honor,” says Dev Sitaram, president of Karins. “Our team has worked hard over the last decade to implement strategies that put our company on a path of excellence and growth. This award is an affirmation from the selection committee of our peers, and a vote of confidence for our team and and I could not be more proud.”

With a staff of professional engineers, professional land surveyors, survey crews, designers and support services, Karins offers services including civil/site engineering and land development, surveying and high density laser scanning, stormwater management/water resources, utility planning and engineering, transportation, and construction permitting. Karins has offices in Newark and Georgetown and Momenee in Bryn Mawr, PA. For more information, contact dsitaram@ karinsengineering.com.

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Business Report | October 2017

DBF welcomes new employees

Davis, Bowen & Friedel, Inc. (DBF), announces the addition of several new employees.

Joining the Milford office, Cliff Mumford, P.E., brings several years of experience. A graduate of Mumford the University of Delaware, he serves as manager for many of the firm’s civil engineering projects.

A lifelong resident of Milford, Mumford resides there with his wife and two children.

Jordan Wharton joined the firm earlier this year as assistant Wharton IT administrator, providing IT services for the firm. A Salisbury native, Wharton is a graduate of Wor-Wic Community College and the University of Maryland Eastern Shore. He is a member of the local M4 Reactor Maker Space.

Bowers A senior CAD designer based in the Milford office, Kenny Bowers brings more than 20 years of experience. He completed his degree in architectural drafting at Stevens College of Technology in Lancaster, Pa. After living in Pennsylvania most of his life, Bowers and his family recently relocated to Bowers Beach.

Ches Townsend, E.I.T., a Dagsboro native,

PERSONNEL FILE graduated recently from the University of Delaware in Newark with a degree in civil engineering. Townsend is working with the firm’s site planning department from the Salisbury office.

Also joining the Salisbury office, Raul Sanchez, E.I.T., works with the firm’s municipal engineering department. Originally from Ecuador, Sanchez recently graduated from University of Pittsburgh at Johnstown with a degree in civil engineering. He resides in Salisbury.

Crothers leads discussion

Scott Crothers, vice president of sales and marketing for First State Manufacturing, was chosen to lead the discussion for the Military Division at the 2017 Industrial Fabrics Association International (IFAI) Expo in New Orleans, La., Sept. 25-28.

A member of the Military Board since 2013, Crothers has worked at First State Manufacturing since 2011. He was recently elected to the board for a second term.

Zlotziver named executive director

Murrie Zlotziver has been named executive director of Downtown Milford, Inc. A certified Pennsylvania Elm Street manager and previous independent business owner, Zlotziver has over 30 years of nonprofit administration, Zlotziver economic and fund development, and public relations experience.

Zlotizver was the Elm Street manager for the Mifflinburg Heritage & Revitalization Association in Mifflinburg, Pa., for five years before moving to Milford. He also owned Page After Page community bookstore and Note

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Business Report | October 2017

After Note, which produced musical events and managed musical groups, in Lewisburg, Pa., since 2008.

Steve Twilley, DMI’s previous executive director, resigned in March and past executive director, Lorraine Dion, filled in as interim executive director.

Krause joins Bank of Delmarva

Stephanie L. Krause has joined The Bank of Delmarva as vice president, relationship manager.

Stephanie will be working from the bank’s administrative offices on Northwood Drive in Salisbury, Krause Md. She comes to the bank with 17 years experience, including 13 years in the commercial sector.

Stephanie is a graduate of Wilmington University where she earned her MBA with a concentration in finance. She resides with her family in Georgetown.

Moving?

Contact us with your

Change of Address Call 302-629-9788 or email credman@ mspublications.com

Changes for leases and contracts

By Greg Barbish, CPA

If contracts with customers or leases are part of your privately held business – and they are an essential element of just about any business – you will have some extra work to do when preparing financial statements for your company after Jan. 1, 2019.

These deadlines may be more than a year away for privately held businesses, but the changes in accounting principles generally accepted in the United States of America (U.S. GAAP) related to revenue recognition and leases are fairly complex, so it makes sense to learn about the changes now and develop an implementation plan. In addition, if your company prepares comparative financial statements then there may be some impact on how information for 2018 is presented.

These changes, which result from new standards developed by the Financial Accounting Standards Board (FASB), may not affect how much money your company has in its accounts but, depending on the terms of your contracts and leases, they may affect the figures in your financial statements, which could have an impact on how your bank, surety company and others with a need to know will view your company.

The new standard for revenue recognition could result in an acceleration or deferral of revenue recognized. As a result, this may impact many aspects of a business’s functions, including income tax planning, financial ratios, loan covenants, sales commissions and bonuses, to name a few. Compliance with the new standard for revenue recognition may require significant judgments and estimates, thoughtful revision of accounting policy and new required disclosures.

While the existing revenue recognition standards were mostly developed for specific industries or transaction types, the new standard is principles based. The new standard is designed to improve comparability of revenue recognition practices across entities, industries, jurisdictions and capital markets. The new guidance identifies five steps in the revenue recognition process: • Identify the contract(s) with a customer.

• Identify the performance obligations in the contract.

• Determine the transaction price.

• Allocate the transaction price to the performance obligations in the contract.

• Recognize revenue when (or as) the entity satisfies a performance obligation.

The first time your business works through these steps, it is likely to be challenging and time-consuming. Because it is essential that the review be done correctly, you should consult

favorable or an unfavorable direction.

Remember, the new standards may affect how your business looks on paper, but it may not change how much money you have in your accounts.

Getting into comBarbish pliance may be a nuisance, but getting an early start on the process will make the transition much easier. Developing and executing a detailed implementation plan now can save your company some serious headaches down the road. Your accountant can be a valuable resource in helping your company develop and execute a detailed implementation plan.

with your accountant if you have any concerns about completing the analysis.

After the initial implementation, the process should become easier because once you analyze the different types of contracts prevalent in your business, you should be able to perform a similar analysis for each contract of the same type as you move forward.

Depending on the entity, the new lease standard may be easier to analyze, but could have a bigger impact within the financial statements.

In most cases, finance leases will be treated the same as capitalized leases are currently.

The biggest change relates to operating leases being recorded in the balance sheet as a rightof-use asset and a corresponding lease liability, initially measured at the present value of the lease payments. The current guidance does not require the recognition of a right-of-use asset and lease liability for operating leases. As a result, all leases should be analyzed to determine the impact of the new standard.

Neither you nor your accountant will be able to predict how the application of the new standards will impact your financial statements without doing a careful study of your contracts and leases. The numbers may change a little, or they may change significantly, in either a

About the author Greg Barbish is a certified public accountant with Horty & Horty, P.A., a Delaware accounting firm with offices in Dover and Wilmington.

OCTOBER 2017 CALENDAR Oct. 4 - Economic Development Council 12 noon; Georgetown Wesleyan Church - with complimentary lunch.

Oct. 6 & 7 - Wings & Wheels Festival held at the Delaware Coastal Airport, Georgetown. Family fun with free admission. www.wings-wheels.com Oct. 11 - Chamber Breakfast 7:45 AM; Del Tech’s Carter Partnership Center room 536, Georgetown. Special presentation by Melissa Rakes of Del Tech and Angela DiSabatino of Wilmington University. $9 per person.

RSVP by Tuesday, Oct. 10th (302) 856-1544 Oct. 18 - Chamber Mixer 4:30 with Hunter Emory of State Farm, 20650 DuPont Blvd., Georgetown.

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Business Report | October 2017

HEALTH

Pictured from left: Sharon Harrington, director of marketing, NHS; Kelly Yoder, mammographer; Terry Persolio, senior mammographer; Missy Babinski, director of radiology, NHS; Trisha Newcomer, economic development/IT manager, city of Seaford; Lynn Harman, executive director, GSCC; Tracy Hill, mammographer; Donna Bradley, mammographer; Renee’ Morris, executive director, Nanticoke Foundation.

Live for Chocolate event benefits breast cancer fund

On Friday, May 5, the community gathered in downtown Seaford to promote women’s health at the Fourth Annual Live for Chocolate. This year’s event featured new fundraisers including sponsorships, activities and event-sponsored merchandise sales.

Proceeds support the Nanticoke Breast Cancer Fund, which helps pay for mammography screenings for women in Western Sussex County who are uninsured, under-

insured, or unable to meet co-payment requirements.

Recently, representatives from Nanticoke Health Services, the city of Seaford, the Greater Seaford Chamber of Commerce and Nanticoke’s Mammography team gathered to present a check to the Nanticoke Health Foundation in the amount of $4,254.21 for the Nanticoke Breast Cancer Fund.

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Business Report | October 2017

ated by Nanticoke’s mammography department to reach out to female patients and provide an evening of education, fun and camaraderie,” said Missy Babinski, Director of Radiology at Nanticoke Memorial Hospital. “It has grown significantly since partnering with the Greater Seaford Chamber of Commerce, the city of Seaford and downtown businesses. I am thankful that Live for Chocolate is now able to help fund mammograms for women in our community who would otherwise not be able to afford one.”

This October, Nanticoke’s annual “Bling the Bra” contest will also support the Nanticoke Breast Cancer Fund.

During the month of October, “blingedout” bra entries are displayed in the hallway next to the ER in the hospital. Entries are submitted by Nanticoke Health Services employees, physicians, volunteers and clinical students.

Votes are collected through monetary donations either in the box by each entry or online. Winners will be announced on Friday, Nov. 3. For more information about “Bling the Bra,” visit www.nanticoke.org/ blingthebra.

Beebe program receives certification

Beebe Healthcare is proud to announce the certification of its pulmonary rehabilitation program by the American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR). Beebe Healthcare was recognized for its commitment to improving the quality of life by enhancing standards of care.

Cardiovascular and pulmonary rehabilitation programs are designed to help people with cardiovascular and pulmonary problems recover faster and improve their quality of life.

AACVPR-certified programs are recognized as leaders in the field of cardiovascular and pulmonary rehabilitation because they offer the most advanced practices available. AACVPR Program Certification is valid for three years.

Beebe Healthcare also received the Healthgrades Pulmonary Care Excellence Award™ for 2017. This award reflects the care Beebe’s multidisciplinary team of pulmonologists, respiratory therapists and others provide patients which lung and breathing problems, such as chronic obstructive pulmonary disease (COPD).

HEALTH

Nurses graduate from fellowship

Bayhealth recently celebrated the graduating nurses of the summer Critical Care Fellowship. The fellowship provides nurses working in critical care settings an opportunity to further learn what working in critical care entails and a solid foundation for working within these nursing units at Bayhealth.

Graduates of the fellowship work in one of several critical care units at Bayhealth Hospital, Kent Campus and Bayhealth Milford Memorial, including Intensive Care Units and Intermediate Care Units.

The fellowship also prepares medical-surg nurses for work on acuity-adaptable nursing units for when the Bayhealth Hospital, Sussex Campus opens in 2019.

Fellowships at Bayhealth help prepare new nurse graduates for careers in critical care. The programs also help current nurses hone their skills in caring for complicated patients in critical care settings.

Nurse receives DAISY Award

Bayhealth Hospital, Kent Campus Neurosurgery Nurse Navigator Olivia Washinski, BSN, RN, CBIS, is a recipient of the DAISY Award for providing extraordinary

nursing care.

Washinski was nominated by her Bayhealth Neurosurgery coworker Rahmia Woodson following an experience with a patient earlier this year. Woodson became concerned with the state of the health of a patient Washinski while registering her.

When called for assistance, Washinski quickly flew into action and helped the patient. “Due to Olivia’s fast thinking, amazing nursing skills, and extremely caring heart, she was able to help the patient and she has fully recovered,” Woodson wrote in the nomination. “I am extremely grateful to have Olivia here in neurosurgery and I truly appreciate her.”

Washinski has been a nurse for nine years, five of which have been with Bayhealth.

Previously she worked as an emergency department nurse and as a forensic nurse examiner in Maryland.

If you know a Bayhealth nurse who deserves to be nominated, visit Bayhealth.org/ Daisy and fill out the nomination form.

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TOURISM

Nominations are open for 2017 tourism awards

By Tina Coleman Southern Delaware Tourism

Tourism is a $1.7 billion (and growing) industry in Sussex County. In fact, nearly 16 percent of all jobs in the county – about 17,000 of them - are tourism related. And tourism revenue saves each Delaware household nearly $1,400 in taxes each year.

This is definitely due, in large part, to our fortunate geographical location and our beautiful five-star beaches – but it’s also the result of a lot of initiative, creativity, planning and hard work by the many people and organizations who strive to keep up with changing travel trends and demographics and to create and provide the types of attractions, events, activities, services, and atmo-

Living 50Plus

Statistics show that the 55 and beyond age group spends more than the average consumer in virtually every category including restaurant dining, entertainment, home furnishings and personal care. In fact, seniors account for over 40% of total consumer demand!

Target your advertising to the booming population of baby boomers and beyond with advertising in Living 50 Plus. This themed special section is geared toward an audience of local seniors looking for products and services to enhance their health, wellness and lifestyle.

This themed section will run Thursday, October 12th in the Seaford and Laurel Star Newpapers.

To secure your ad space contact a sales rep at 302.629.9788 or email sales@mspublications.com by October 5.

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Business Report | October 2017

sphere visitors to southern Delaware will be delighted to find when they arrive.

In recognition and appreciation of this, Southern Delaware Tourism is opening nominations for its 2017 awards.

Area residents and businesses are asked to nominate groups or individuals who have made significant contributions to the tourism industry in Sussex County between October, 2016 and October, 2017. Nominations must be completed and submitted by Nov. 15 to be considered.

The winners, selected by an impartial panel of judges, will be announced in December.

“Tourism is a huge economic engine for Sussex County,” said Scott Thomas, executive director of Southern Delaware Tourism. “This is our way of honoring those that have gone above and beyond to contribute to the tourism industry in our area. We encourage everyone to consider who they think may be worthy recipients of these awards, and to nominate them.”

The categories and criteria for each are: • Best Event - Criteria: Visitation draw, uniqueness, out-of-area promotion, helping to spotlight Sussex County as a destination.

• Best New Event (for first time events held in Sussex County) Criteria: Visitation draw, uniqueness, out-of-area promotion, helping to spotlight Sussex County as a destination.

• Best Attraction - Criteria: Visitation draw, tourism economic impact to the community, group friendliness, collaboration with accommodations • Tourism Partner of the Year (Business or Organization) Criteria: Collaboration and participation with Southern Delaware Tourism and/or Chambers of Commerce in Sussex County Last year’s recipients of the annual awards included: Best Event: Return Day Best New Event: First Annual BooB-Q by the Sea Best Attraction: Cape Henlopen State Park’s Gordons Pond Trail & Junction and Breakwater Trail Tourism Partner of the Year:

FREEDOM FESTIVAL - The city of Milford held its annual Riverwalk Freedom Festival recently to acknowledge the anniversary of Sept. 11, 2001. Hosted by the Chamber of Commerce for Greater Milford, The Riverwalk Freedom Festival is the largest outdoor fes tival in Milford. What began as a one-day event has grown into a full weekend of family

fun that covers the area from Walnut Street

to Bicentennial Park. Shore United Bank, Milford branch, set up a tent to be a part of

the community event. Pictured from left: Dee Andrews, Shore United Bank, Milford branch,

assistant branch manager and Matthew Rice,

branch manager.

Western Sussex Tourism Committee – sponsored by the Greater Seaford and Greater Laurel Chambers of Commerce Past recipients of the annual award also include The Freeman Stage at

Bayside, Nassau Valley Vineyards, the Apple Scrapple Festival, Dogfish Head

Brewery Tours, the Rehoboth Beach Film Festival, the Lewes Maritime History Trail, the Ocean to Bay Bike Tour, Eating

Rehoboth Walking Food Tours, and The Sea Witch Halloween and Fiddlers’ Festival.

Nomination forms and instructions

for the 2017 Southern Delaware Tourism Awards can be obtained at www.visit- southerndelaware.com/nomination, or by

calling 302-856-1818.

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SMITHS - The Greater Seaford Chamber of Commerce welcomed state officials, Rep. Dave Wilson, Senator Bryant Richardson, Sussex County Council President Mike Vincent, local dignitaries, Chamber members and the community to join them at the Ribbon Cutting of TS Smith Orchard Market which opened recently on Redden Road in Bridgeville.

Milford Parade volunteers, entries and sponsors sought

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Business Report | October 2017

The Milford Community Parade Committee is seeking the community’s assistance in preparation for the upcoming community parade, Wednesday evening, Oct. 18. According to Chairperson, Charles Gray, the deadline for parade entries is Oct. 7. Those interested in promoting their club, organization or business should complete the online application to reserve their spot in this year’s parade.

The event will require additional volunteers to assist entries in their lineup locations and along the route. There are sponsorship opportunities available as well.

This year’s parade theme is To The Stars And Beyond. Awards are presented to the top three winners in each category. Marie Jo Gray, entry coordinator, stated, “We are excited to see this year’s entries and their interpretations for the theme. We have provided suggestions such as Capt. Buzz Lightyear, or the Jetsons. In addition, Star Trek and Star Wars, NASA and aliens.”

The committee decided to go with outer space because of NASA celebrating 50 years.

Entry forms can be downloaded or interested groups can register online.

No fee is associated with entering the

RIBBON CUTTING - The Greater Seaford Chamber of Commerce celebrated the grand opening of Wilderlove Handmade & Vintage, formerly known as Gallery 16 in Greenwood, recently. Owners Rachael Miller and Sonya Chisenhall welcomed friends, family, local dignitaries, Rep. Dave Wilson and Bridgeville Council President Pat Correll, along with chamber members to the event. The retailer is currently one of the dozen stops on the newly developed Western Sussex Antique Trail.

parade; however, the committee does request that businesses offer a contribution to offset costs.

“We invite 10 or more bands to participate and the committee tries to raise money annually for the transportation costs of those bands,” said band coordinator, Jim Gray. “This is a very lean year and we need sponsors to help us so we can continue to offer a great family experience. Our planning is year round and our budget tops $10,000 annually.

We are thankful for our sponsors that have continued to support the parade annually.

The committee’s website offers an easy way to contribute with a $25 contribution or a $100 contribution suggested to businesses. Anyone interested in learning more can contact the committee at milfordparade@aol.com.

Along with sponsors, the committee is looking for additional volunteers.

Volunteers help with entry placement in the line-up area, assist master of ceremonies with accurate entry information, set-up and clean-up. Carmen Kemper, line-up coordinator, remarked, “A single person can help in the line-up area, and another volunteer may just assist with MC entry info, or just help with set-up. We appreciate our volunteers and most return year after year.”

The committee is looking for volunteers to assist the night of the parade with MC entry info and line-up area assistance. Each is about two hours.

MC assistance is 6-8 p.m. and line up assistance is 5:30-7:30 p.m. Those interested can contact the chairperson at milfordparade@aol.com and put “volunteer” in the subject line. Visit www. milfordparade.com for more info.

Compassionate SENIOR CARE Close to HOME Harrison Senior Living offers Georgetown and Salisbury families a RANGE of senior living options, with no entrance fees, and easy, affordable month-to-month rates. Let us welcome your family to ours, with respect, compassion and individualized services.

Call or visit either of our communities to see what makes us your BEST choice for Personalized Care and Special Support.

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30

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HARRISON

Harrison House of Georgetown

Seaford

392

9 313

SENIOR LIVING

404

5

Millsboro

Laurel

331

24

113

13 50

Delmar

Selbyville

54

PET FRIENDLY

Salisbury

United with

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50

HarrisonSeniorLiving.com 15

Business Report | October 2017

90

CHAMBER LISTINGS

Chamber

Phone

Key Contact

Dues*

Members

Fax

Bethany-Fenwick Chamber of Commerce

539-2100

Lauren Weaver

$211

800

539-9434

Delmar Chamber of Commerce

846-3336

Diane Johnson

$75

67

846-3336

Georgetown Chamber of Commerce

856-1544

Angela Emerson

$150

460

856-1577

Laurel Chamber of Commerce

875-9319

Jeff Roberts

$130

175

280-6365

Lewes Chamber of Commerce

645-8073

Betsy Reamer

$210

432

645-8412

Milford Chamber of Commerce

422-3344

Jo Schmeiser

$165

310

422-7503

Millsboro Chamber of Commerce

9 34-6777

Kevin Turner

$150

170

934-6065

Milton Chamber of Commerce

684-1101

$150

120

684-1101

Rehoboth-Dewey Chamber of Commerce

227-2233

Carol Everhart

$220

1,303

227-8351

Greater Seaford Chamber of Commerce

6 29-9690

Lynn Harman

$150

359

629-0281

Central Delaware Chamber of Commerce

734-7513

Judy Diogo

$260

1,000

678-0189

Delaware State Chamber of Commerce

655-7221

Chuck James

$315

2,000

654-0691

Delaware Small Business Chamber

482-2120

Bob Older

$285

215

Delmarva Black Chamber of Commerce

450-4501

Clay Hammond

* Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1-5 members.

RIBBON CUTTING - The Chamber of Commerce for Greater Milford, along with city of Milford Mayor Bryan Shupe, CCGM President Cheryl Doucette, Chamber members, employees, friends and family held a grand re-opening celebration recently for Davis, Bowen & Friedel, Inc. at 1 Park Ave., Milford. Founded in 1983, DBF opened its Milford location in 1995, to offer architecture, engineering and surveying services. Pictured from left: Michael Wigley, DBF president; Rep. Harvey Kenton; Jason Loar, DBF; Mike Wheedleton, DBF; Zach Crouch, DBF; Ring Larder, DBF; Rep. Dave Wilson; city of Milford Mayor Bryan Shupe; Rep. Charles Postles; CCGM President Cheryl Doucette.

Mon.-Sat. 9 am - 9 pm • Sunday 10 am - 6 pm

Long Neck, DE Middletown Crossing Rehoboth, DE Milford, DE 16

302-945-2113 302-376-1616 302-226-2300 302-424-8373

Business Report | October 2017

Smyrna, DE 302-653-1515 Seaford, DE 302-628-1001 Or Any of Our 28 Locations! www.concordpetfoods.com

When disaster strikes, the federal team rallies for you

By SBA Acting Mid-Atlantic Regional Administrator Carl Knoblock

Ronald Reagan once said, “The nine most terrifying words in the English language are, ‘I’m from the government and I’m here to help.’”

However, in the wake of Hurricanes Harvey and Irma, business owners, nonprofits, and many others need to know they can count on government agencies for assistance, especially if they are underinsured. Like so many organizations that swoop in to aid in relief efforts, the U.S. Small Business Administration (SBA) is a member of a team that is here to help.

During and immediately following natural and manmade disasters, federally backed agencies/entities such as the National Guard, Coast Guard and Federal Emergency Management Agency engage alongside state, county and municipal first responders to ensure the safety of those affected. Once the scene stabilizes and thoughts turn to rebuilding, SBA is there with federally backed loans to help not just businesses, but nonprofits, homeowners, and renters.

RIBBON CUTTING - Tim and Nancy Rhoades of REMAX Coastal celebrated their new venture by cutting a ceremonial ribbon with the BethanyFenwick Area Chamber of Commerce, and a myriad of its sales representatives, family and community members. REMAX Coastal is a new, locally owned and operated, Bethany Beach real estate company with top producing agents with 50+ years of combined experience in the area. REMAX Coastal is located at 300 Ocean View Parkway in Bethany Beach. For more information, visit TimRhodes.com.

Delaware is no stranger to natural and manmade calamities, and SBA continues to be there. For example while Super Storm Sandy caused minimal damage in Delaware, it did destroy a few businesses and homes. Home and business owners were approved for lowinterest SBA loans to help them rebuild.

You don’t need a Harvey or Irmascale event to get help from the federal government.

SBA’s disaster program is the agency’s largest and only direct loan program offering both physical and economic injury loans. This federal program enables those in affected areas to re-establish their homes and businesses with low-interest and fixed-rate capital access loan programs during difficult times.

Physical disaster loans aren’t just for businesses to rebuild. They’re also available to nonprofits, private homeowners and renters to help with owned real estate, clothing, furniture, etc.

Economic injury loans provide working capital to organizations struggling to meet financial obligations. Access to lines of credit to keep the doors open can be the difference between surviving and throwing in the towel.

Overall in FY16, the SBA assisted more than 46,000 businesses and individuals through $2.8 billion in disaster loans, and since 1953 has approved more than two million disaster loans of nearly $55 billion. This includes relief for some of the costliest disasters in U.S. history, including Hurricanes Sandy and Katrina and the Northridge, Calif., earthquake.

Between the disaster loans, various tools and educational workshops and webinars, the SBA works to help small businesses plan and protect their assets, and, with other

federal agencies and partners, assists businesses, homeowners and renters to recover quickly when disasters hit.

Job Satisfaction With KSI Supported Employment

For Vicki, there’s no greater satisfaction than having a job in the community that allows her independence and choice over her life.

For her employer, satisfaction is hiring a person with disabilities with the abilities to be voted employee of the month multiple times for her performance excellence since being hired.

Contact KSI today at 302-422-4014; www.ksiinc.org to find satisfying staffing solutions for you.

Embrace Abilities!

17

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Business Report | October 2017

COVER STORY

Nanticoke Vein Center Curing varicose and spider veins

By Dr. Arvind Gireesh and Dr. Alfred Hurley Cardiologists, Nanticoke Vein Center

Vein disease is one of the most under-treated and under-recognized problems in medicine. More and more, we see how great of an impact this disease can have on a patient’s quality of life.

Varicose veins are dark purple or blue in color, can often feel like cords that are twisting and bulging in the legs while spider veins are often purple, red, or blue and have the appearance of a spider web or tree branch. Most patients complain of significant swelling in the legs, that their legs are tired, fatigued, and even restless. The veins can also become very hard; they can itch, throb, and burn. Most of the time, leg pain from varicose veins is seen as an inconvenience. But sometimes it can cause enough pain to interfere with walking or standing for periods of time.

The goal of the Nanticoke Vein Center is to increase awareness among patients and healthcare providers. Millions of people in the United States are suffering from venous disease. We want people to know that there are ways we can help…ways to improve the day to day quality of life as well as reduce the visible signs of varicose veins.

Together with our primary care providers, the team at the Nanticoke Vein Center is working to streamline care from early recognition to finding the appropriate treatment for our patients.

What are varicose veins?

As part of the normal circulation of blood, veins bring blood from the body back to heart. Normal veins are small and have valves that act like 18

Business Report | October 2017

The team at Nanticoke uses ultrasound to diagnose and map the veins when treating venous insufficiency issues like varicose veins.

doors. These valves prevent blood from flowing backwards, keeping the blood moving in the right direction.

When these valves do not work properly blood pools in the veins and the veins become enlarged. If left untreated, they can become larger. Varicose veins are the enlarged and twisted veins in the legs which may get worse as you stand and can be very painful.

What causes varicose veins?

There are many causes for varicose veins. Typically, they are more common in women but that is not to say that men do not suffer from varicose disease. Genetics play a big role and patients often tell me that varicose veins run in the family. Other causes of varicose veins include: pregnancy, menopause and aging, leg trauma or leg surgeries, a history of leg clots and being overweight. People who stand for long periods of time because of their job may also develop varicose veins.

Signs and symptoms Patients with varicose veins can have a number of different complaints

that can be treated. It’s important for you to talk to your doctor about any discomfort that you may have in your legs, even if you do not think that your symptoms are coming from your veins. The majority of symptoms will occur at night. You may experience heavy or aching legs, ankle or leg swelling, cramping or restless leg syndrome. You may notice your skin color around the lower portion of your legs, particularly around the ankles, has turned brown or scaly.

What can varicose veins lead to?

For the most part, varicose veins are fairly benign and more of a nuisance than anything else. If left untreated they can lead to what is called venous insufficiency. Varicose veins are located on the outside portion of the legs or in the “superficial” system. Eventually all of the pressure in these veins empty into what is called the “deep venous system.”

When this happens you develop what is known as venous insufficiency. The most common consequence of varicose veins and venous insufficiency

is pain or cramping and achiness.

There can be long term effects such as chronic skin irritation, skin ulcers and wounds that do not heal, superficial blood clots, or bleeding from minor trauma. In a small population of people, skin ulcers from venous disease can lead to skin cancer.

Who is at risk?

Everyone is at risk for developing venous insufficiency. It’s a significant public health problem in the United States. Chronic venous insufficiency effects up to five percent of all Americans and depending on who you ask, up to 40 percent of Americans suffer from clinically relevant varicosities. The ulcers mentioned affect half a million people in the country.

Those who are at risk have a family history, are overweight, have had children, have had clots in their legs, and have jobs that require them to stand for long periods of time or have had sur-

Before

gery or trauma to their legs.

Treatment options There are many treatment options for patients with varicose veins. The important thing to keep in mind is that

After

Join Us for a Free Seminar

Speaker: Dr. Arvind Gireesh Monday, Oct. 23, 5 p.m.

Nanticoke Training Center, 121 S. Front St., Seaford (Across from Gateway Park) RSVP: 302-628-6222 or hollism@ nanticoke.org

venous symptoms are not something you have to live with. The majority of treatments are covered by insurance.

At the Nanticoke Vein Center, treatment options include sclerotherapy, ultrasound guided sclerotherapy, stab phlebotomy, endovenous thermal ablation as well as some of the more complex therapies like stenting of the deep vein system. These non-invasive techniques can improve both appearance and reduce pain. Treatment options vary based on symptoms and how aggressive you want to be in your therapy. It is important to talk with your healthcare provider about your symptoms.

For more information about the Nanticoke Vein Center, visit www. nanticoke.org/veincenter or call 302-628-6222.

19

Business Report | October 2017

Sussex Pain Relief Center: Pain relief through innovation As interventional pain specialists, we are trained to specifically treat chronic pain. Most of our patients come with complex pain of multifocal origin; therefore, it is vital that we diagnose where the pain originates.

The key to treating a patient begins with selecting the right treatment for the right condition. We follow an evidence-based process which includes taking a detailed history and physical exam, personally reviewing imaging studies such as X-rays or MRIs, and the use of diagnostic block injections to confirm our assessment. Once the diagnosis is accurately made, we formulate a treatment plan by engaging the patient. This is a crucial step that the patient is involved in as it makes their journey towards being pain-free easier for everyone involved. As interventional physicians who practice comprehensive care, we have many options to choose from for treatment.

We have had spectacular success treating axial facet-mediated back/neck and thoracic pain using Radiofrequency Ablation (RFA).

RFA is also used to treat chronic headaches and provides six to 12 months or more of pain

20

Business Report | October 2017

relief in 85 percent of the patients we see.

This drug-free therapy can be repeated every six months.

Chronic radicular pain can be treated with spinal cord stimulation, another non-surgical therapy that is done in two stages. First, a trial stimulator is implanted for seven days to see if it is effective at controlling the pain. If successful, a permanent stimulator and battery are implanted. Patients are educated on how to use and maintain the stimulator.

We also offer several other injection options including Platelet Rich Plasma (PRP) and stem cell therapies for tendon or joint injuries. PRP utilizes the body’s natural ability to heal and regrow tissue through the injection of a super-concentrated sample of platelets collected from the patient’s own blood. This non-addictive cellular therapy enhances the body’s ability to improve function while decreasing pain.

These long-lasting remedies have emerged as a popular biologic treatment for musculoskeletal injuries and conditions.

In addition to clinical care, we coordinate with other specialists to track a patient’s

progress. Our patients are often scheduled for physical therapies such as mirror therapy or Biofeedback. Acupuncture as well as medical massage and cognitive behavioral therapy (CBT) are other avenues of treatment we provide.

While interventional procedures are commonly most effective for our patients, some people do require medication in instances in which every other treatment option we offer has failed. First we start with non-opioid meds such as Neurontin and Lyrica for neuropathic pain or NSAIDS and muscle relaxants for other conditions. Patients who are prescribed opioids are done so only under a strict drug monitoring program in order to maintain the minimal effective dose to improve daily function.

In an effort to balance effective pain management and safety when prescribing opioids, we utilize a number of guidelines to perform opioid risk assessment using multiple questionnaires and urine drug testing in order to deter drug-seeking behavior.

Our treatment regiments are tailored around choosing function over meds.

Friends and business partners use ‘different approach’ Two friends, both experienced financial advisors, found themselves living in and loving the Rehoboth Beach area.

William (Bill) Biordi and Larry Kenney have each spent the majority of their careers working with large financial insurance companies, recruiting, managing sales teams, and growing distribution channels. They love the industry and strongly believe in the value of the products, but they were looking for more – something different.

They have chosen to bring their skills together and work in their local community to help business owners, professionals, and families plan for their financial future. With expertise in life insurance and long term care insurance they recognize the need for planning for the future.

Their services encompass all areas of planning with an emphasis on retirement planning and long term care.

Bill and Larry bring a different approach to their clients. They take the time to get to know their clients, fully understand their situation and their needs before they will make any recommendations or promote a product.

Their philosophy is, “if you do what is

in the best interest of your client you never have to question if you’ve done the right thing.”

Their experience speaks volumes.

Larry has been a regional vice president for Sun Life Financial, Pacific Life Insurance Company, Phoenix Life Insurance Company and Penn Mutual Life Insurance Company. He has been a product wholesaler, which means he understands financial products, how they work, when they are appropriate to solve a particular need, and when they are not. Bill’s career followed a similar path. He has been a business development consultant for AIG Partners Group, VP of business development for Hartford Life Insurance Company, and regional vice president for Mutual of Omaha and Penn Mutual Life Insurance Company. You may know Bill as president and CEO of M Insurance Services.

Now, through M Insurance Services, these two long-time friends and business associates have formed a partnership to serve the needs of the community. “We believe we will be bringing a unique and caring perspective to our clients, and they will have the value

of our years of experience and product knowledge,” said Bill.

Larry added, “I have focused much of my personal business working in the medical market. I understand the concerns of doctors, nurses, and other medical professionals. With my expertise in life insurance and long term care insurance I’m sure together we will find the right solutions to fit their unique situation.”

Biordi Both Bill and Larry can’t imagine a better place to be working – they look forward to helping others plan a secure financial future.

To learn more about M Insurance Services, call 302732-6655 or visit their office located Kenney at 32183-9 DuPont Blvd. in Dagsboro.

21

Business Report | October 2017

Winter O’Day brings over 30 years of experience to practice

By Carol Kinsley

After 30 years in the medical field, Nancy Winter O’Day, board-certified Family Nurse Practitioner, has opened her own practice, Coastal Care & Dermatology, at 28524 DuPont Blvd. in Millsboro, where she offers general practice and dermatology services.

A Sussex County native, O’Day was a nurse for 17 years before returning to college and obtaining her masters in family practice.

“When I finished training and was getting ready to take the medical boards, someone told me there was a lot of dermatology on them. I’d had no training in dermatology, so I contacted a physician and asked about shadowing him. I did that several days a week for six months. When a physician in the office moved away, I was asked to

come on and take over his patients.”

At Coastal Care & Dermatology, a majority of O’Day’s patients come for dermatology care, including surgery.

O’Day said she performs minor surgeries (to remove skin cancer, cysts and moles) only from the neck down, choosing to send patients who need surgery in facial areas to a plastic surgeon.

Individualized care is of utmost importance to O’Day. “As a nurse, I was taught to listen and to teach. Like nurses in general, nurse practitioners have good rapport with their patients. They take care to answer all their questions and don’t let patients feel rushed.”

O’Day is accepting new patients and accepts most insurance, including Medicare, Medicaid, private insurances and self-pay patients.

For more information or to make an appointment, call (302) 542-4999.

COASTAL CARE AND DERMATOLOGY, LLC

28524 DuPont Blvd., Millsboro, DE 19966

Here, you are not just another patient.

You are family.

Come see what real care feels like.

Nancy Winter O’Day

FNP-BC

Accepting New Patients & Most Insurances

(302) 542-4999 22

Business Report | October 2017

USDA seeks feedback from farmers

Delaware Secretary of Agriculture Michael Scuse is reminding farmers to complete the small grain production survey that has been sent out to nearly 300 producers by the USDA’s National Agricultural Statistics Service (NASS).

The agency is taking a comprehensive look into the 2017 production and supply of small grains, which include wheat, oats, barley and rye.

“The information that our farmers provide is critical to helping everyone — from fellow farmers to lawmakers to extension professionals — make decisions that will impact our industry,” Scuse said.

NASS will contact Delaware survey participants to gather information on their 2017 production and the quantities of corn, soybeans, barley and wheat stored on farm.

Growers will have the option to respond to the survey securely online.

Farmers who have not responded may receive a phone call from a NASS representative who will help them fill out the survey form.

Survey results will be published in several reports, including the annual Small Grains Summary and the quarterly Grain Stocks report, both to be released on Sept.

29.

These and all NASS reports are available online at www.nass.usda.gov.

For more information, call the NASS Delaware Field Office at 800-675-0295.

GMB engineer passes P.E. exam

Salisbury-based Architectural and Engineering firm George, Miles & Buhr, LLC (GMB) would like to congratulate employee Christopher J. Pfeifer, P.E. for recently passing the eight-hour Principles and Practice of Engineering exam.

Pfeifer is now a registered Professional Engineer (P.E.) in the State of Delaware. He joined the firm’s Salisbury office in 2013 as an engineer in the site/sustainable Design Group. He holds a Bachelor of Science degree in civil engineering from Drexel University.

Pfeifer is currently working on stormwater retrofit projects in Charles County, Md. and the design of the Bayside and The Estuary communities in Sussex County.

Tidewater Physical Therapy provides best care Providing the best care possible for over 30 years, Tidewater Physical Therapy and Rehabilitation Associates, P.A. was founded in 1984 in Easton, Maryland, under the guidance of Dr. W. James Downs, Jr., PT, DSc, ECS. Downs founded the firm in response to local physicians seeking progressive physical therapy services for patients on the Delmarva Peninsula. It is that grassroots approach that has been the cornerstone of Tidewater Physical Therapy’s philosophy since day one.

At Tidewater Physical Therapy, we pride ourselves on the quality and experience of our therapists. Our expert staff is well known for effective outcomes, clinical quality, and exceptional customer service. Our physical therapists are fully licensed and are also proud members of the American Physical Therapy Association. Our staff is focused on improving our patients’ health, well-being, and quality of life.

Since its foundation, Tidewater Physical Therapy has expanded to 16 locallymanaged offices across Delmarva. The clinic areas in Maryland include: Cambridge, Centreville, Chester, Denton, Easton, Ocean Pines, Pocomoke, Salisbury and St. Michaels. The clinic areas in Delaware include: Dover, Harrington, Lewes North, Lewes West, Milton, Ocean View, and Seaford. All of our clinical directors and physical therapists are from the local communities they serve. Community is such an important pillar in our business that it recently inspired our new moto, “working with you, living by you, caring for you.”

Our therapists have continued to increase their certifications and knowledge in many specialty areas to provide for their ever-growing patient population. Areas of specialty at Tidewater Physical Therapy include, Active Release Techniques (ART ®), Aquatic Therapy, Balance Therapy, Certified Exercise Experts for Again Adults (CEEAA), Electromyography and Nerve Conduction Study Testing (ECS), Functional Capacity Evaluations (FCE), Hand Therapy (CHT), Lymphedema Therapy (CLT), Manual Therapy, Orthopedic and Sports Therapy, Performance, Post Therapy and General Wellness Programming, Pre and Post-Operative and Joint Replacement Therapy, Pre-Employment Screenings, Stroke Rehabilitation, Titleist ® Performance Institute (TPI) Certified Golf Fitness Coaching, and Vestibular Therapy.

Specifically, in the retirement community, we strive to help our patients Age Well. It is a mission of ours to see you through injury, surgery, recovery as well as your goals for general wellness and injury prevention, regardless if you need physical therapy for rehabilitation. In addition,

Tidewater Physical Therapy is a certified Medicare Rehabilitation Agency, meaning our organization willingly accepts a stringent set of guidelines in which to operate, including inspections.

We also support the “Choose PT,” mission which is an initiative founded by the American Physical Therapy Association (APTA), to encourage folks to choose physical therapy as a safe and effective way of managing pain, versus

opioid medication.

After over 30 years, Tidewater Physical Therapy is now the most widely recognized, highly accredited physical therapy firm on Delmarva, setting the standard for exceptional care in a comfortable, friendly, and communityoriented setting. Today, with 16 locallyContinued on page 24

Tidewater Physical Therapy WORKING WITH YOU, LIVING BY YOU,

Caring for you.

Tidewater Physical Therapy and Rehabilitation Associates, P.A. is a grass roots organization that started on Delmarva over 30 years ago. We have committed to Delmarva, by serving communities throughout the region since 1984 by providing a full range of high quality physical rehabilitation choices to area residents. Today, with 16 locally-owned clinics across the Eastern Shore of Maryland and Delaware, Tidewater Physical Therapy has become Delmarva’s leading and most respected provider of physical therapy.

Since

1984 T I D E W A T E R P T. C O M | 8 0 0 . 7 3 6 . 3 0 2 0 | I N F O @ T I D E W A T E R P T. C O M |

23

/ T I D E WAT E R P H Y S I C A LT H E R A P Y

Business Report | October 2017

Del Tech nursing program offers many options Year after year, Delaware Technical Community College’s nursing program produces highly trained and educated nurses for Delaware’s workforce. The current program was revised in 2014 to allow for more entry points into the program for prospective students and give students more options to start working at any point during their educational experience.

“We have many different opportunities for people to get into the nursing profession,” said Owens Campus Nursing Instructional Director Pamela Zickafoose.

The different options a student can choose from are: nursing assistant, practical nursing (PN), associate degree in nursing (ADN), and accelerated associate degree in nursing. Day and evening classes are available in the ADN program, and the accelerated associate degree in nursing program allows students to graduate a semester early by taking classes during the summer.

The curriculum of the ADN program was revised in 2014 to a college-wide, conceptbased curriculum that aligned all of the nursing programs at all campuses of Delaware

Tech. The nursing assistant course was also part of this revision and allows pre-clinical nursing students the opportunity to see employment in community, long-term, and acute care settings prior to and during clinical nursing courses.

Two other options are also available, as licensed practical nurses or paramedics looking to return to the program can enter the advanced placement ADN program as secondyear students. Delaware Tech also developed the RN to BSN program in 2016, allowing licensed registered nurses to take a two-year program completely online to receive a bachelor’s degree.

All programs are certified by the ACEN (Accreditation Commission for Education in Nursing).

Personal stories from students highlight the advantages of the Delaware Tech nursing program.

Susan Hensler worked as an EMT with the Selbyville Volunteer Fire Co. for almost 20 years before returning to college and pursuing nursing. She graduated from the ADN program in 2015 and currently works

Nursing students Micala Polite, right, and Melinda Nichols, left, practice standard nursing procedures under the supervision of instructor Kate Lind, center.

Tidewater continued owned clinics across the Eastern Shore of Maryland and Delaware, Tidewater Physical Therapy has become Delmarva’s leading and most respected provider of physical therapy.

Contact us today at 800.736.3020 or 24

Business Report | October 2017

info@tidewaterpt.com.opioid medication.

After over 30 years, Tidewater Physical Therapy is now the most widely recognized, highly accredited physical therapy firm on Delmarva, setting the standard for exceptional care in a comfortable, friendly, and community-oriented setting. Today, with 16

Nursing student Clara May Abella, right, learns how to assess a patient with instructor Kate Lind.

at Peninsula Regional Medical Center as a critical care nurse in the progressive care unit.

Susan applied to the first cohort of RN to BSN students and will graduate with her bachelor’s degree in Dec. 2019 or May 2020.

Brittany Bolen recently graduated from the ADN program and works as a registered nurse at Nanticoke Memorial Hospital in the clinical decision unit. She started the RN to BSN program this fall.

Brandi Geise spent years teaching special education before deciding to return to college and become a registered nurse. She started the program by taking the required CNA course and is currently in the accelerated ADN program. After graduation, she plans to pursue her bachelor’s degree by enrolling in the RN to BSN program.

These are just a few examples of individuals taking advantage of the opportunities Delaware Tech provides to get hands-on training, high-level education, and the knowledge to enter the workforce.

“Our program is producing more graduates than other programs and most of our graduates stay in Delaware and work at Delaware facilities,” Zickafoose said.

For more information on the Delaware

locally-owned clinics across the Eastern Shore of Maryland and Delaware, Tidewater Physical Therapy has become Delmarva’s leading and most respected provider of physical therapy.

Contact us today at 800.736.3020 or info@tidewaterpt.com.

ing urs in N n ce cie of S or hel Bac

Our graduates are

JOB READY See what’s different at dtcc.edu.

A degree different 25

Business Report | October 2017

Beltone can recommend the right hearing aid to suit your needs

By Carol Kinsley

More than 40 million Americans suffer some form of hearing impairment. For many, hearing aids can relieve the serious consequences of this condition and help them live richer, fuller lives.

After attending a seminar 50 years ago, Tom Fisher of Dover opened the first of several Beltone/Audio Services locations to help people hear better. He has four locations in Delaware: Milford Medical Center, Cedar Tree Medical in Millsboro, and Beltone Hearing Care Centers in Dover and Newark. Each center offers free hearing screening and video otoscope evaluation and can service or repair most brands of hearing aids.

“Hearing aids are highly technical, customized to meet each individual’s need,” Fisher said.

You no longer need to purchase bulky, obvious hearing aids of yesteryear. Innovations include digital processors that isolate and amplify the frequencies you need the most. Many of the latest models are so small they are practically invisible.

The most popular hearing aids on the market fit completely within the ear canal.

While they are effective, attractive and barely noticeable, their small size means they are typically more expensive. Other styles include half-shell, full-shell, behind-the-ear and open-fit hearing aids.

Because the devices come in a range of sizes and prices, consult with a specialist to help you choose the right style to fit your needs.

The design of a hearing aid will make a big difference in cost and performance. Two devices may look similar but produce dramatically different results. The difference is in the internal electronics.

Nearly all hearing aids available today are digital, Fisher said. They filter out background noise, making it possible for you to hear a conversation clearly, even in a crowd.

This technology can be tailored to help with your particular hearing loss.

When searching for a hearing aid, Fisher suggested, consider these features: • Bluetooth connections — You could connect wirelessly to Bluetooth electronic devices such as smart phones, allowing you to hear phone conversations directly through

your hearing aid.

• Directional microphone — You can adjust your device to pick up sound directly in front of you. For example, when you are having a one-on-one conversation, you can turn the microphone to improve your hearing. You may also change the setting to a more general one useful at public performances or concerts.

• Remote control — Some devices allow you to adjust the settings without touching them. A remote control can change the directional microphone or amplification.

If you have an outdated hearing aid, consider upgrading to a more modern device to help you hear as close to naturally as possible.

Beltone accepts most insurance plans.

“There are many discount programs available,” Fisher said. His staff will help you find the best way to save money on the devices you need.

For hearing evaluation or hearing aid fitting, purchase or service, visit www.beltone. com, or, in Newark, call 302-737-0747; in Dover, 302-674-8800; in Milford, 302-4224677; in Millsboro, 302-330-0999.

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Cedar TreeHwy Medical Center 1033 S. DuPont Hwy Milford Cedar Medical Center 1033 S. DuPont Milford Medical Center Cedar Tree Medical Center 1033 S. DuPont Hwy Milford Medical Center Tree Medical Center Dover Long Neck Rd. 800 Airport Road Dover Dover 32711 Long Neck Rd. Road 32711 800 Airport Road 800 Airport 32711 Long Neck Rd. Milford Millsboro Milford Millsboro Millsboro Milford

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26

Business Report | October 2017

Pivot Physical Therapy

By Carol Kinsley

Pivot Physical Therapy and Dynamic Physical Therapy, founded in 1995, merged this spring. This partnership enhances their ability to provide best-in-class physical therapy where you live, work and play.

Katie Rickards, regional director for Sussex County, said Pivot has 280 locations throughout the east coast, including more than 40 clinics in Delaware and the Eastern Shore of Maryland. “We are still the same great people offering the same great services,” she added. “We offer the cutting-edge, specialized treatment you deserve provided by expert licensed staff in a professional and caring environment.”

At Pivot, the patient, physician and family work with an experienced team of rehabilitation professionals to design and implement a customized,

goal-oriented plan of care that will help you realize your optimal rehabilitation potential. The same is true whether you need treatment for postoperative care, acute or chronic pain, athletic injury, or work-related injury.

“You can choose where you want to go for physical therapy,” Rickards said. “Choose the center that best fits your needs. We have specialized therapy services that are beneficial for recovery because of the therapist’s knowledge and approach to a specific condition or injury. For example, we have certified hand therapists and concussion specialists at some locations.”

Aquatic therapy is another specialty, available at 13 locations in Delaware. The therapists there are fully trained in aquatic rehabilitation and will design an aquatic program and aquatic therapy exercises based on your unique situation, needs and goals.

Your quality of life is important to

the professionals at Pivot. They want you to be able to do the things you want and need to do, whether it is at work or play. Pivot’s therapists provide the highest level of rehabilitation care possible with the primary goal being to return you to the lifestyle you depend on — the lifestyle you deserve — as quickly and safely as possible. And they work to accomplish this in a way that fits in with your busy life.

Pivot offers complimentary injury screenings. If you have a nagging pain that won’t go away, you can schedule with a trained physical therapist an injury screening designed to evaluate your pain, mobility and overall body movement.

Transportation is available. Don’t let a lack of transportation keep you from getting the treatment you need.

For more information, visit www.pivotphysicaltherapy.com. There you can see a list of all locations in your area, as well as their areas of expertise, hours of operation and contact information.

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Business Report | October 2017

A NEW WAY OF HEALTHCARE IS

COMING IN 2019

* conceptual rendering

A brand new hospital and outpatient center — just off Route 1 in Sussex County. Driven by our responsibility to provide the best healthcare to the communities we serve. Designed for the next 100 years, the new Bayhealth Sussex Campus will deliver a scope and quality of care beyond anything the community has yet to imagine.

LEARN MORE AT IMAGINEDE.COM

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Business Report | October 2017

MRIs: Seeing the patient behind the image Magnetic Resonance Imaging (MRI) is one of the most commonly used diagnostic tools for assessing a wide range of medical problems. At Bayhealth, we have 12 board-certified radiologists who are highly trained and knowledgeable in all aspects of MRI. One of them is Joshua Kyle, MD, who recently joined Bayhealth because the people he encountered during the interview process confirmed what he’d heard about the organization – it’s a large, yet closeknit group of great people committed to improving the health of the local community.

Dr. Kyle’s experience applies to that of Bayhealth Diagnostic Imaging patients as well. He and the other radiologists do much more for patients than reading scans and generating Dr. Kyle reports. “We interact with patients when we do biopsies and fluoroscopy cases,” he said. Some other examples of patient interactions include joint injections to help with pain control and removal of fluid from around the lungs of people who are having trouble breathing.

“We also help patients feel at ease, and we’re sensitive to the anxiety they may be feeling and help them stay calm and relaxed,” said Dr. Kyle. “We also don’t want there to be any surprises, so we work with the technologists to help guide the patient through the process so they know what to expect.”

There are other advantages to having an MRI at Bayhealth, one of which relates to the number of highly trained radiologists available to perform the scans. “Smaller companies have fewer radiologists, which means they don’t typically offer as many subspecialties, if any,” said Dr. Kyle. “We have radiologists who are fellowship trained to scan specific parts of the body, as well as physicians like me who are trained in MRI, which means I was taught to look at everything.”

Bayhealth’s MRI subspecialties include neuroradiology, which focuses on the brain, spine and neck; musculoskeletal, which addresses problems with the extremities such as fingers, elbows, etc., as well as bones, muscles, tendons, ligaments, and joints; body imaging,

which concentrates on the abdominal area; breast imaging; cardiac imaging; and pediatric radiology.

Another advantage is the personalized service that’s available as a result of Bayhealth’s investment in cutting-edge equipment and advanced technology such as an open MRI and a large-opening 3T MRI that provides faster exams, sharper images and added comfort.

“We’re also accredited for MRI by the

American College of Radiology,” said Bayhealth’s Senior Administrative Director of Operations John Desiderio, FACHE, MBA. “This verifies that Bayhealth has achieved excellence in MRI image quality, equipment accuracy and safety procedures.”

Visit Bayhealth.org/MRI to learn more. To schedule an appointment, call 302-744-7060 in Kent County and 302430-5707 in Sussex County.

40TH ANNIVERSARY - On Sept.

7, Milford Housing Development Corporation (MHDC) celebrated their 40th year of service to the community. Several of Shore United Bank’s employees were in attendance to show their support. David Moore, president and CEO of Milford Housing Development Corp. ,also serves as a member on Shore Bancshares, Inc.’s board of directors. Pictured from left: Brian Cannelongo, commercial banking officer, Middletown; Vickie Ebaugh, assistant branch manager, Dover branch; and Chris Dimeler, teller, Dover branch.

Risk Control

Captives

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lyonsinsurance.com Wilmington 302.658.5508

Rehoboth 302.227.7100

29

Business Report | October 2017

BUSINESS LICENSES BETHANY BEACH Soshore Contracting LLC, 39684 Sunrise Ct., Unit 710; contractorresidential BRIDGEVILLE Olde Towne Trucking LLC; 15950 Progress School Rd.; drayperson/mover Bolden, Keith A., Bolden Transportation; 18254 Progress School Rd.; drayperson/mover Dirty Donkey Gunsmithing LLC; 16393 S. Union Church Rd.; professional and/or personal services DELMAR Conhero LLC; 36259 Old Stage Rd.; travel agency G&T Consulting Services Inc.; 8272 Old Racetrack Rd.; professional and or personal services DOVER Buckle Up Buttercup; 1191 Long Point Rd; professional and/or personal services Rivera, Efrain A. Rivera; 6253 N. Dupont Hwy.; contractor-residential Hubmatrix LLC: 8 The Grn., Ste. 6759; wholesaler-any products CLW Industries LLC; 8 The Grn., Ste. 6970; wholesaler-any products My Precision Sleep; 8 The Grn., Ste. R; wholesaler-any products Vivoclio LLC; 8 The Grn., Ste. 6380; retailer-various products Industrial Maintenance and Repair; 8 The Grn., Ste. R; personal services-general repairperson Vivoclio LLC; 8 The Grn., Ste. 6380; wholesaler-any products Dover Chiropractic; 222 S. Dupont Hwy., Ste. 203; professional services-chiropractor MAR Fitness Enterprises Inc.; 1005 N. State St.; personal serviceshealth club/spa Wolfe Consulting; 155 Willis Rd., Apt. D; reconciliation purpose code Dalbir Singh Sidhu; 52 Willis Rd., drayperson/mover She and Story LLC; 21 Emerson Dr.; professional and/or personal services Redbox Automated Retail LLC; 2636 S. State St., Dover; lessor of tangible personal property/lessee of tangible property 30

Business Report | October 2017

West, Tywanf L.; 2199 Kitts Hummock Rd.; drayperson/mover Thompson, Samantha; 1010 Paw Paw Pl.; professional and/or personal services-unclassified Primos Construction LLC; 76 Kentwood Dr.; contractor-residential N&N Renovation; 127 Parkers Dr.; residential contractor/developer Innerkid; 361 Carlisle Dr.; retailer-various products DAC Designs; 385 Troon Rd.; retailer-various products Luxury Living; 38 Representative Ln., Dover; lessor of tangible personal property/lessee of tangible property Ashvicale; 48 S. Governors Ave.; contractor-residential German Schwenk Grill Inc.; 47 S. West St.; retailer-restaurant Carpenter, Kelly; 1300 S. Farmview Dr., Apt. F15; wholesalerany products Joseph Andrews LLC; 737 S. Queen St., Ste. 3; professional services-legal office Welsh, Mara; 458 Topaz Cir.; professional and/or personal services Buckleu, Sara E.; 1135 Yearsley Dr.; personal services-beautician JBM Resolutions Inc; 3485 Upper King Rd.; professional and/or personal services Rodney Village Pharmacy LLC; 1664 S. Governors Ave.; wholesalertransportation equipment The Loocke LLC; 123 W. Loockerman St.; retailer-dry goods & apparel Allen Lauren; 1407 Woodmill Dr., Dover; manufacturer-rubber/ misc. plastic products Harpster, Richard H.; 229 Pebble Valley Dr.; manufacturer-furniture & fixtures A&A Care LLC; 718 Marta Dr.; retailer-various products GEORGETOWN CE Chadwell Enterprises LLC; 21500 Carmean Way, Ste. 2; personal services-amusement conductor John & A Construction LLC; PO Box 1032; contractor-residential Law Offices of Brian F. Dolan LLC; 6 N. Railroad Ave.; professional services-legal office Bamcis Cabling LLC; 18245

Dupont Blvd.; professional and/or personal services Rick & Tee Sales; 14600 Wilson Hill Rd.; retailer-dry goods & apparel El Picante Latin Rest LLC; 22277 Lewes Georgetown Hwy.; retailerrestaurant GREENWOOD Well Oiled Chaos; 12630 N. 1st St.; personal services-distributor Yellow Light Publishing LLC; 25 Governors Ave.; advertising agency HARRINGTON Russell Parks & Son Repair Inc.; 582 Whiteleysburg Rd.; personal service-motor vehicle service LAUREL Brown, Kadijah; 1100 Grazing Ct., Unit 1106; retailer-dry goods & apparel Kore Concrete and Construction; 112 Lake Dr.; contractor-residential OC Home Maintenance Group LLC; 14604 Katelyn Ct.; contractorresidential Kansak, Christopher L.; 18035 Careys Camp Rd.; contractor-residential Figgs, Mark R.; 5656 Broad Dr.; contractor-residential Bandit’s Bend Farm; 13189 Trussum Pond Rd.; retailer-various products GLM Concepts LLC; 30428 Sussex Hwy.; retailer-restaurant Pretty, Ricky; 32524 Aero Dr.; professional and/or personal services LEWES Reed, Paige; 361 Savannah Rd.; personal services-beautician Hudson, Juliet; 1152 Savannah Rd., Ste. C; retailer-dry goods & apparel Access Auto Center Inc; 32393 Lewes Georgetown Hwy.; motor vehicle dealer Anxiety Treatment Services of DE; 750 Kings Hwy., Ste. 101 B; professional services-counselor Heiser, Jacqueline K.; 23333 Horse Island Rd.; retailer-dry goods & apparel Ceramitek; 16192 Coastal Hwy., Lewes; sales representative

Ardino LLC; 16192 Coastal Hwy.; wholesaler-paper and its products Coeptise LLC; 16192 Coastal Hwy.; retailer-catalogue & mail order house B&B Maintenance Services; 33507 Buttercup St.; personal services-general repairperson Locally Hooked; 21840 Wisteria Ln.; wholesaler-food (except processor) Prosperity Flooring; 33141 Seahorse Pl.; contractor-residential K&M Miller Enterprises; 19 Autumnwood Way; professional services-funeral home MILFORD Stayton, Anna C., Tru Gold Events; 514 NW Front St., Apt. 6; professional and/or personal services W&C Construction & Remodeling LLC; 201 Montgomery St.; contractor-residential Penco Corporation; 638 Marshall St.; wholesaler-hardware, plumbing & heating Andy is My Coach LLC; 21 General Torbert Dr.; professional and/or personal services Kerr, Steven L., Kerr Acres; 6703 Shawnee Rd.; professional and/or personal services MILLSBORO Prettyman, Adam J., Road Assist Pro’s; Whispering Wind Lane; personal service-motor vehicle service Satchell, Vincent, Backyard Detailng; 58775 Rehoboth Blvd.; professional and/or personal services Weidman, Susan Pittard, Law Office of Susan Pittard; 201 W. Dupont Hwy., Ste. F; professional services-legal office Light it Up Electric; 206 Irons Ave.; contractor-residential Lavish Boutique; 19361 English Rd.; retailer-dry goods & apparel Beach Wicked LLC; 29863 Plantation Dr.; manufacturer-textile, apparel, etc.

William A. Scott, WAS Grass Cutting; 25569 Chateau Pl.; professional and/or personal services Baudassi, Brian, Baudassi Home Improvements; 25620 Burgundy Pl.; contractor-residential Marroquin, Gustavo B., Gus and

Sons; 28930 John J. Williams Hwy., professional and/or personal services C & Photography and Imaging; 30019 Eagle Point Dr.; photographer Purely Domestic Cleaning; 33795 Lawton Ln.; professional and/or personal services Creel, Kenneth E., C&C Investigations LLC; 31079 Crepe Myrtle Dr., Unit 136; professional services-private detective agency I Sea Fries Del & Grill LLC; 28870 Dupont Blvd.; retailer-restaurant Walls, Erin, Outside by Erin Walls; 24781 Rivers Edge Rd.; professional and/or personal services-unclassified Secure Solutions LLC; 24925 Rivers Edge Rd.; professional services-security business Showard, Christopher M., Nextlevel Property Management; 249462 Glenwood Dr.; contractorresidential Coleman Realty Investments LLC; 20940 Brunswick Ln.; contractorresidential SEAFORD Randy Tour & Charter LLC; 332 N. Pine St.; taxicab/bus operator B&L Drywall LLC; 114 N. Conwell St.; contractor-residential Hinds Counseling Services LLC; 1330 Middleford Rd., Ste. 302; professional services-counselor Dukes, Rachel, The Little House Country Store; 22535 Bridgeville Hwy.; retailer-furniture Seaford Shogun Japanese Rest Inc.; 22891 Sussex Hwy.; retailerrestaurant Seaford Health Services LLC, Careplus Pharmacy; 22948 Sussex

Hwy., Ste. 102; retailer-chemicals, paints & drugs Scott, Debra J., Deb’s Sweets.com; 214 Stoney Br.; retailer-various products Nerses, Scott H., Contract PT LLC; 10430 Gravelly Creek Ln.; professional services-physical therapist Mary’s Cleaning LLC; 9360 Krista Ct.; professional and/or personal services SMYRNA Favor Healthcare Practice; 230 N. Union St.; professional servicesmedical office Cendel Property Management LLC; 145 Lake Dr.; professional and/ or personal services Biggs, Matthew L.; 505 Kates Way; professional and/or personal services Capital Wrestling Alliance LLC; 3027 Brenford Rd.; professional and/ or personal services Twenty Below; 108 Pebble Creek Dr.; retailer-various products Gathura, Alfred M., Okinawa Resources; 196 E. Pembrooke Dr.; professional and/or personal services Meat Head Fitness; 41 Dilworthtown Dr.; retailer-dry goods & apparel Oasis Renovations LLC; 71 Nita Dr.; contractor-residential Diamond State Landscapes LLC; 510 Willowwood Dr.; professional and/or personal services Gray, Marc C., We Got This Catering; 349 Bryn Ln.; retailerrestaurant Thomas Beauty Academy; 605 Smyrna Landing Rd.; personal services-beauty school

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Business Report | October 2017

Is your website home page relaying a clear brand message?

Your website’s home page is your organization’s virtual business card. It is your visitors’ first impression, and perhaps your only opportunity to connect with a potential client. An ideal website home page should entice your visitors to keep learning more about you.

The home page must grab and keep you visitors’ attention with language that appeals to them. Donald Miller, author of the soon-to-be-released book “Building a StoryBrand: Clarify Your Message so Customers Will Listen,” says visitors should be able to answer three critical questions soon after entering your website home page, preferably from reading the header: What do you offer?

How will it make my life better?

What do I need to do to buy it?

“Where a website was once a storehouse for information about a company, it’s now a supplement to a broader marketing campaign,” he noted. “As such, it must be simple and compelling.”

Make it very clear what you offer — and why your prospect should care How do you describe your brand offering in a concise and compelling statement?

You position your solution so that it speaks to your ideal clients. You know who needs your services, you understand problems and

32

Business Report | October 2017

pain points, and you know how you can help — and you convey that message in a headline that grabs visitors’ eyes immediately.

Here is an example: Offering cloud computer services globally. Fast. Reliable. Cost-effective.

If we rewrite this statement with a focus on how the client will benefit, we might come up with the following: Keep your company’s records safe and digitally backed up forever without experiencing downtime ever again. You’ll enjoy peace of mind and save huge in the process.

The difference is specific benefits offered to the customer — records backed up forever, no downtime ever, peace of mind and cost savings.

It’s a win-win proposition!

Tell them what they need to do next The design of your home page also plays a crucial role in piquing the attention of potential clients. The page must be set up to help them gradually learn more about you, from your summary header at the top to your value proposition — a bit more information about what’s in it for the client — to your calls to action.

If you want people to act on your home page, you need to tell them what to do next. Depending on what you offer, you can’t expect them to want to buy right off the bat. You need to nurture the relationship with a transitional call to action, which serves to engage your visitors.

They can call for a free consultation, download a

brochure or sign up for your monthly newsletter. You must lead them through the buyer’s journey from awareness — or knowing you exist — to considering or seriously thinking about working with you to solve their problems.

Rivera Remember, it’s never about you — but the burden is on you People don’t care about you or your organization and how amazing you are.

They care about their problems, the problems they’re trying to solve. Your mission is to tell your visitors what you can do for them.

Visitors will only give a home page seconds to declare what the organization does and how it can help them; and it must do so in a manner that encourages them to go to the next page.

The onus is on you and your team to make a successful first impression.

Patricia V. Rivera is a marketing consultant and owner of the Lewes-based Hook PR Group (www.hookpr.com).

Business Report Vol. 21 No. 1 PRESIDENT

Bryant Richardson TREASURER

Carol Wright Richardson Bayhealth Emergency and Trauma Center nurses (from left) Tiffany Leonard, RN; Jena Evans, RN; Jason Wallace, RN; and Donna Kelley, RN, recently graduated from the department’s fellowship program.

PUBLISHER

Mike McClure

Bayhealth nurses graduate from fellowship The Bayhealth Emergency and Trauma Center recently celebrated the graduation of four nurses from their fellowship program.

The 20-week fellowship is offered twice a year to recent nurse graduates, who are selected after an intensive interview process. The fellowship includes didactic and clinical time, which expands the nurse’s knowledge, preparing them to treat our communities’ emergency needs.

Nurse Jason Wallace, ADN, said the fellowship prepared him to work independently and reinforced the importance of critical thinking skills when it comes to patient care. Even though fellow graduate Donna Kelley, ADN, RN, had experience working in emergency medical services, she said the fellowship gave her insight into situations she had only heard about. For Tiffany Leonard, RN, the fellowship taught her what she didn’t learn in a classroom, including what it’s like to work at a fast pace and the importance of being able to hit the ground running. “The fellowship boosted my self-confidence,” said Jena Evans, RN. The fellowship is something Clinical Nurse Specialist Amanda Fisher, MSN, BS, APRN, AGCNS-BC, CEN, wishes she had access to as a new nurse. “We provide as much support as we can to nurses coming out of school. There’s so much to learn in the department so the more time they spend with preceptors, the better off they’ll be,” Fisher said. It’s the preceptors – experienced

COMPOSITION

Rachel Lord Elaine Schneider Tina Reaser Karen Cherrix Kimberly Beard

nurses who help train new team members – who Fisher believes are the heroes of the program because of the invaluable knowledge they’ve gained in their time within the department.

VP OF MARKETING

november

Chris Redman

Business Report

SALES

Rick Cullen Greg English Tede Griffith

Does your business serve Delaware Maryland and Virginia?

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The November Business Report will feature

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Focusing on the ambition and innovation that make Delaware businesses unique.

businesses that reach beyond state lines to make life Delmarva-lous!

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302-629-9788 office

sales@mspublications.com

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Business Report | October 2017

BUSINESS DIRECTORY ACCOUNTING Horty & Horty, P.A. Doug Phillips, CPA, Cr.FA 302-730-4560 cpainfo@horty.com 3702 N. DuPont Hwy. Dover, DE 19901 ADVERTISING Morning Star Business Report Mike McClure 302-629-9788 302-629-9243 fax www.msbusinessreport.com sales@mspublications.com 951 Norman Eskridge Hwy. Seaford, DE 19973 ARCHITECTS & ENGINEERS Davis Bowen & Friedel, Inc. Michael Wheedleton AIA Randy Duplechain P.E. 302-424-1441 302-424-0430 Fax www. dbfinc.com milford@dbfinc.com 23 N. Walnut St. Milford, DE 19963 CHAMBER OF COMMERCE Bethany-Fenwick Area Chamber of Commerce Kristie Maravalli 302-539-2100 302-539-9434 fax www.bethany-fenwick.org info@bethany-fenwick.org 36913 Coastal Highway Fenwick Island, DE 19944 Central Delaware Chamber of Commerce Judy Diogo 302-734-7513 302-678-0189 fax www.cdcc.net jdiogo@cdcc.net 435 N. DuPont Hwy. Dover, DE 19901 Chamber of Commerce for Greater Milford Jo Schmeiser 34

Business Report | October 2017

302-422-3344 302-422-7503 fax www.milfordchamber.com milford@milfordchamber.com 24 NW Front Street Milford, DE 19963 Georgetown Chamber of Commerce Angela Emerson 302-856-1544 302-856-1577 fax www.georgetowncoc.com info@georgetowncoc.com 827 E. Market St., PO Box 1 Georgetown, DE 19947 Lewes Chamber of Commerce Betsy Reamer 302-645-8073 Toll Free 877-465-3937 302-645-8412 fax www.leweschamber.com inquiry@leweschamber.com 120 Kings Hwy., P.O. Box 1 Lewes, DE 19958 Greater Millsboro Chamber of Commerce Amy Simmons 302-934-6777 302-934-6065 fax www.millsborochamber.com info@millsborochamber.com 102 Washington St., Suite 6 P.O. Box 187 Millsboro, DE 19966 Rehoboth Beach - Dewey Beach Chamber of Commerce & Visitor Center Carol Everhart 302-227-6446 302-227-2233 ext. 13 302-227-8351 fax www.beach-fun.com carol@beach-fun.com 501 Rehoboth Ave. Rehoboth Beach, DE 19971 Greater Seaford Chamber of Commerce Lynn Harman 302-629-9690 302-629-0281 fax www.seafordchamber.com admin@seafordchamber.com

304 A High St.- Suite 5 Seaford, DE 19973

270 Beiser Blvd.

Dover, DE 19904

COMMERCIAL CLEANING SERVICES EASTERN SHORE CLEANING, LLC Chris and Sonice Lee (302) 752-8856 www.easternshorecleaning. com easternshorecleaning@ comcast.net

Delaware State Police Federal Credit Union Stephen Cimo 302-856-3501 ext. 120 302-856-2539 fax www.dspfcu.com scimo@dspfcu.com P.O. Box 800 Georgetown, DE 19947

EDUCATION Delaware Technical Community College Workforce Development and Community Education Christopher M. Moody, Director (302) 259-6330 302-259-6759 fax www.dtcc.edu/continuingeducation cmoody@dtcc.edu Carter Partnership Center 21179 College Drive Georgetown, DE 19947 FINANCIAL Bank of Delmarva Scott Rukowicz 302-875-5901 302-875-1766 fax www.bankofdelmarva.com srukowicz@bankofdelmarva. com 200 East Market St. Laurel, DE 19956 County Bank 7 Sussex County Locations 302-226-9800 302-226-3182 fax www.CountyBankDel.com 19927 Shuttle Rd. (Main Office) Rehoboth Beach, DE 19971 Del One Federal Credit Union 10 Statewide Locations Amy Resh 302-672-1492 302-739-1790 fax www.Del-One.org amy.resh@del-one.org

Dover Federal Credit Union Six Statewide Locations Deb Jewell 302-678-8000 www.doverfcu.com 1075 Silver Lake Blvd.

Dover, DE 19904 djewell@doverfcu.com FUNERAL SERVICES Watson Yates Funeral Home Gary Yates 302-629-8561 302-629-7961 fax Front & King St. Seaford, DE 19973 GRAPHIC/WEBSITE DESIGN Dean Design Marketing Group Stephanie Whitcomb 302-542-9550 www.deandesign.com thestudio@deandesign.com stephanie@deandesign.com 13 Water St. Lincoln, DE 19960 HEALTH Bayhealth Kent General Milford Memorial Pam Marecki 302-744-7013 302-735-3227 fax www.bayhealth.org pam_marecki@bayhealth.org 640 S. State St. Dover, DE 19901

Beebe Medical Center Christina Deidesheimer 302-645-3220 302-644-9032 fax www.beebehealthcare.org cdeidesheimer@beebehealthcare.org 424 Savannah Rd. Lewes, DE 19958 Nanticoke Health Services Sharon Harrington 302-629-6611 302-629-3211 fax www.nanticoke.org harringtons@nanticoke.org 801 Middleford Rd. Seaford, DE 19973 INSURANCE Farnell & Gast Insurance Joe Gast, CPCU 302-629-4514 302-536-6257 fax www.averyhall.com jgast@averyhall.com cwilliams-wroten@averyhall. com 500 W. Stein Highway Seaford, DE 19973 Lyons Companies David F. Lyons, Sr. David F. Lyons, Jr. Lew Harrington 302-227-7100 www.lyonsinsurance.com info@lyonsinsurance.com 19643 Blue Bird Lane, Unit 8 Rehoboth Beach, DE 19971 M Insurance William Biordi, owner 302-732-6655 302-732-6485 fax www.insuranceservices.com info@insuranceservices.com 32183-9 N. Dupont Blvd.

Savannah Square Shopping Center P.O. Box 8 Dagsboro, DE 19939 INTERNATIONAL BUSINESS World Trade Center Delaware Carla Sydney Stone

302-656-7905 wtcde.com 802 N. West St. Wilmington, DE 19801 INTERNET SERVICE & WEB PAGE DESIGN Delmarva Digital Tim Smith 302-875-7700 302-875-8288 fax www.ddmg.net ddmg.netsales@ddmg.net 220 Laureltowne Laurel, DE 19956 INVESTIGATIVE & DEBT COLLECTION SERVICES Mohr Investigative Services, Inc. James W. Mohrmann 866-370-1004 www.mohrinvestigations.com jmohrmann@mohrinvestigations.com 9 East Loockerman Street, Suite 201 Dover, DE 19901 JEWELERS Holland Jewelers 302-947-1200 Excellence since 1990!

20750 John J. Williams Hwy. Peddlers Village Lewes, DE 19958 www.hollandjewelersinc@ yahoo.com LEGAL Sergovic, Carmean & Weidman, P.A Attorneys At Law John A. Sergovic, Jr. Shannon D. Carmean Burton Seth L. Thompson Deirdre A. McCarthy Elizabeth Soucek David J. Weidman Shannon R. Owens 302-855-1260 302-855-1270 fax www.scdelaw.com 406 S. Bedford Street Suite 1 PO Box 751

Georgetown, DE 19947 Law Offices of Karen Y. Vicks, LLC 302-674-1100 888-598-8890 kvicks@vickslaw.com 500 W. Loockerman St. Suite 102 Dover, DE 19904 The Smith Firm Michael R. Smith, Esq. Chad R. Lingefelder. Esq. Blake W. Carey. Esq. 302-875-5595 302-280-6592 fax 8866 Riverside Drive Seaford, DE 19973 302-827-2046 fax 323D Rehoboth Ave. Rehoboth Beach, DE 19971 MARKETING & PUBLIC RELATIONS Hook PR Group Patricia V. Rivera 302-858-5055 www.hookpr.com patricia@hookpr.com 135 2nd Street, 2nd Floor Lewes, DE 19968 PRINTING & PROMOTIONS Rogers Graphics Darrell Fearin 302-856-0028 dmvprinting.com print@rogersgraphics.com 26836 Lewes Georgetown Hwy Harbeson, DE 19951 Print Shack Inc. 302-629-4430 302-629-4056 fax www.printshackde.com 9203 Brickyard Road Seaford, DE 19973

admin@cfmnet.com 500 W. Stein Hwy. Seaford, DE 19973 Coldwell Banker Resort Realty Skip Faust 302-227-5000 office 302-745-8764 cell 302-227-5008 fax www.skipfaust.com skip@skipfaust.com 20184 Coastal Hwy. Rehoboth Beach, DE 19971 The Real Estate Market Randy Hill, Broker 315 N. Central Ave. Laurel, DE 19956 302-877-8100 office 302-877-8111 fax realestatemarket.pro Randy@realestatemarket.pro STAFFING AGENCY Quality Staffing Services Susan Megarge, office manager 302-990-5623 ext. 21 302-990-5626- fax- attention Susan EasternShoreJobs.com susanm@qssjobs.com 308 E. Stein Highway Seaford, DE 19973

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REAL ESTATE Callaway, Farnell and Moore, Inc. Office: 302-629-4514 Toll Free: 800-966-4514 www.cfmrealestate.com 35

Business Report | October 2017

The ONLY hospital in Delaware, Maryland & New Jersey to be recognized for both safety and patient experience!

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801 Middleford Road, Seaford, DE 19973 • 302-629-6611