MoPOP 2020 Annual Report

2020 REPORT TO OUR COMMUNITY i

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MoPOP 2020 REPORT TO OUR COMMUNITY

2020 REPORT TO OUR COMMUNITY 1

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MoPOP 2020 REPORT TO OUR COMMUNITY

OUR MISSION AND CORE VALUES WELCOME

EXPERIMENTATION ADAPTATION

WHAT’S NEXT OUR COMMUNITY OF SUPPORTERS

FINANCIAL STATEMENTS BOARD OF DIRECTORS

2020 MoPOP SUPPORTERS VOLUNTEERS 3

The Museum of Pop Culture’s mission is to make creative expression a life-changing force by offering experiences that inspire and connect our communities.

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MoPOP 2020 REPORT TO OUR COMMUNITY

OPEN ARMS We practice radical hospitality and equitable access.

LIGHTBULB MOMENTS We use pop culture as a catalyst for learning, connecting, and creating.

EXCITEMENT We value the thrill that comes from experiencing creativity together.

CREATIVE EXCHANGES We create space for community voices and collaborations.

PURSUING EXCELLENCE We believe integrity, innovation, and hard work lead to amazing things.

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FROM THE CO-FOUNDER AND BOARD CHAIR When my brother Paul and I founded the Museum of Pop Culture more than twenty years ago, we envisioned a place that would spark the creative spirit that lives inside all of us. We imagined an innovative space where our community could come together to experience new things, then take those lessons back into our everyday lives.

While 2020 was a challenging and heart-wrenching year for everyone, we leaned into the hallmarks of what makes MoPOP special: creativity, experimentation, adaptation, and — above all — community. The bonds we have with each other and with our creative and cultural passions certainly helped us get through a year like no other. For me, music and literature can always lift my spirits. For you, maybe joining one of our online movie watchalongs and connecting with strangers over a shared fandom was uplifting. Perhaps you used one of MoPOP’s lesson plans to bring pop culture into your virtual classroom as a schoolteacher now working remotely. Or maybe, you marked a community celebration such as Pride with one of our diverse virtual programs.

I am proud that MoPOP did more than just survive 2020.

Going into the year on strong footing, we found new ways to continue advancing our mission to make creative expression a positive and life-changing force. That’s what can happen when we work together to inspire everyone’s innate creativity: amazing things, large and small, no matter the circumstances.

I am thankful you are a part of our community.

Jody Allen MoPOP Founding Director and Board Chair

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MoPOP 2020 REPORT TO OUR COMMUNITY

FROM THE EXECUTIVE DIRECTOR There is no doubt that 2020 was a challenging year, but thanks to our steadfast members, committed donors, brilliant staff, Board of Directors, and everyone who makes up the MoPOP family, we continued making creative expression a lifechanging force. That focus on our mission was always our north star, and we remained rooted in our priorities and principles as we reckoned with a pandemic, heard cries for overdue progress toward racial justice, and began to adapt to new ways of living and interacting.

We faced 2020 with a spirit of experimentation, adaptation, and resiliency — always looking forward and striving toward being the best institution we can be. We never lost sight of our future because we knew that even with closures and uncertainty, we could bounce back as a stronger organization.

It is a testament to the MoPOP community that we did more than just make it through — we also pushed the envelope and set ourselves up for continued growth while also looking inward and reflecting on how we can better partner with the diverse communities with which we work.

Pop culture is sometimes viewed as escapism — and it certainly provides that outlet. But MoPOP would not exist if our content only provided an escape. The power that pop culture has to inspire and connect is its special sauce. It taps into what excites and unites us. It is what we want to share with our family and friends, and it helps us makes sense of the world. Be it the TV show you devoured, the music that got you through the tough moments, or the game that excited your imagination, pop culture was the salve we needed this year in ways mundane and profound.

So, thank you for being a part of this journey with us and I look forward to where the road will take us next.

Alexis Lee Executive Director

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One of the greatest boons of a difficult year was discovering an opportunity to try new things, and lean into the creative spirit that fuels the museum. Despite the challenges of 2020, with COVID-19 and an overdue reckoning with systemic racism, the year was a great period of learning and testing. We continued to find new ways to pursue our mission, even when circumstances changed.

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MoPOP 2020 REPORT TO OUR COMMUNITY

DIGITAL CONTENT VIRTUAL EXPERIENCES 9

DIGITAL CONTENT Without the ability to welcome guests in person for much of the year, we shifted our focus to meet people where they were. In most cases, that was online. We repurposed content for a digital audience, bringing the power of pop culture — especially our extensive collection — on to phones, tablets, and computers around the world. 2020 was also an election year (you may have heard something about it), so we made sure that we used pop culture as a catalyst for civic participation.

SILK ROBE OWNED AND WORN BY JIMI HENDRIX, MOPOP PERMANENT COLLECTION

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MoPOP 2020 REPORT TO OUR COMMUNITY

MoPOP DON’T STOP BLOG SERIES Pop culture doesn’t stop, and MoPOP certainly didn’t either.

Under the banner of “MoPOP Don’t Stop,” we created an online hub for experimenting with everything from peeks into our collection to showcasing the people behind-the-scenes.

INTO THE VAULT With more people connecting with us through our website, we got to showcase some of our favorite treasures that aren’t always on display in the museum, like Janis Joplin’s feather boa, the sticker-festooned Sub Pop reception desk, and hand-written notes by Jimi Hendrix.

READ MORE ON THE MoPOP BLOG

AS THE SAYING GOES, if you build it, they will come. That was certainly true for our online audience as we experienced a nearly 60 percent increase in our social media followers year-over-year. We also more than doubled the page views on our blog, and increased our email contact database by 53 percent.

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MoPOP DON’T STOP BLOG SERIES MoPOP MAILBAG In 2020, an online Q+A became the new gallery tour. Our expert (and admittedly nerdy) curators answered questions about how exhibitions come to be at MoPOP, and talked about their own niche obsessions.

MEMBER SPOTLIGHT Our members are the heart of MoPOP, and we had a lot of fun giving them a platform to share their pop culture passions with the world.

“ When I received the email that you were reopening it was one of the happiest days we’ve had in months!

We were among the first people to walk into that fabulous building and even though he was wearing a mask I knew the smile on his face was ear to ear!!!”

LESLIE MOON, ON HER SON TREVOR’S FIRST VISIT BACK

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MoPOP 2020 REPORT TO OUR COMMUNITY

STAFF SPOTLIGHT MoPOP staff are some of the most interesting, passionate people in the business. They shared some secrets about how we preserve a variety of contemporary artifacts and what it means to them to inspire the next generation of creators.

GO TO THE STAR TREK 3D WALKTHROUGH

3D WALKTHROUGHS While the museum was temporarily closed, we were able to give fans a first-hand look at Pearl Jam: Home and Away and Star Trek: Exploring New Worlds through virtual walkthroughs, featuring beautifully detailed 3D images of some of our most beloved galleries.

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CIVIC ENGAGEMENT CAMPAIGN Voting and pop culture have

of resources to help our

some stuff in common…

community find out how

they’re things everyone can

and where to vote, and

learn why voting matters.

get behind, you’re super cool when you’re up to speed on them, and the fate of our democracy depends on them. That’s why, in a landmark election year, we partnered with a bunch of organizations in the PNW to encourage everyone’s voice to “be heard” at the ballot box. On our 2020 election

GO TO THE YOUTUBE VIDEO

page, we collected all sorts

SEATTLE-BASED ARTIST KIMBERLY TIEU CREATED THIS CHALK ART OUTSIDE MOPOP TO INSPIRE VOTING.

WE PUT POP CULTURE PRESIDENTS HEAD-TO-HEAD IN A “NOVEMBER MADNESS” STYLE BRACKET CONTEST ONLINE.

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MoPOP 2020 REPORT TO OUR COMMUNITY

VIRTUAL EXPERIENCES

While the world may have felt like it stopped turning in 2020, our desire to create and connect could not be contained.

MoPOP hosted a slate of virtual experiences for all ages that brought our content to audiences across the world, including virtual film watchalongs, book clubs, conferences, and cultural experiences.

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VIRTUAL EXPERIENCES — ALL AGES

MEGHAN STORMS loved the community that we built around horror flicks as a way to make connections in quarantine. She even became a member without ever having set foot in the museum! “ To be honest, the isolation had left me in rough shape emotionally and mentally.

Watching the movie with a group of horror nerds was SO FUN. It became the thing I looked forward to.”

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MoPOP 2020 REPORT TO OUR COMMUNITY

SIGN UP FOR THE NEXT WATCHALONG

WATCHALONGS One experiment that proved to be wildly popular were our various movie watchalong series. Instead of gathering in Sky Church or Sound+Vision Theater, guests cued up the selected film at home and got to hear from producers, directors, and writers, as well as chat with fellow fans over Zoom.

IT’S COMING FROM INSIDE THE HOUSE Every horror fan knows that in order to survive, you have to stay together. That’s why we kept horror lovers close with a monthly watchalong series that included special guests, curated drink recipes, and “cheapas-heck cosplay.” One diehard fan even created new graphics for the program!

GOOD PLANETS ARE HARD TO FIND To see how pop culture creators over the last 50 years have foretold planetary degradation, we hosted a film series with an environmental theme. Starting in-person and moving to online watchalongs, fans were educated through the stories brought to life in Mad Max: Fury Road, Princess Mononoke, Dune, and more.

GROW UP! “Coming of age” is quite the diplomatic term for such an indelicate experience! For all its warts, adolescence is a time of incredible self-exploration, pain, and growth. And nothing captures it more poetically (and grotesquely) than a coming-of-age movie. Fans waxed nostalgic with But I’m a Cheerleader, Attack the Block, Pan’s Labyrinth, and more.

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VIRTUAL EXPERIENCES — ALL AGES BOOK CLUB To commemorate the centennial of Ray Bradbury’s birth — a member of our Science Fiction + Fantasy Hall of Fame — we launched our first-ever book club. Starting with The Illustrated Man coinciding with our Body of Work: Tattoo Culture exhibition, we explored pop culture topics through literature across a range of subjects and genres.

THROUGH THE EYES OF ART In February, we held one of our last in-person events before the pandemic took hold — the 7th annual “Through the Eyes of Art” event, a Black History Month celebration with our partner the Chosen Few. The theme for 2020 was “A Salute to Black Comedy,” where we explored the history of Black comedy, its place in American pop culture, and its importance as a medium for social commentary and speaking truth to power.

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MoPOP 2020 REPORT TO OUR COMMUNITY

POPCON “Forever Young: Popular Music and Youth Across the Ages” was this year’s first-ever virtual version of our annual Pop Conference. In addition to a weekend of panels, symposiums, and discussions about youth and music, MoPOP also partnered with NPR to produce two keynote speaker events, featuring pop music phenomenon Dua Lipa and alternative rock legend Alanis Morissette.

WATCH THE KEYNOTE ON YOUTUBE

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VIRTUAL EXPERIENCES — ALL AGES POP+ POP+ is MoPOP’s fandom takeover

the contributions of women in all things

series that explores different pop culture

punk with POP+ Punk, highlighted queer

moments and themes through a selection

culture with POP+ Pride, and honored pop

of free activities and other ticketed

culture’s ability to bring us together with

experiences. In 2020, we celebrated

POP+ Unites.

“ I am inspired by Vince Clarke and Andy Bell of Erasure, who have soundtracked stories of self-discovery and love for generations.”

ROBERT RUTHERFORD MANAGER OF PUBLIC ENGAGEMENT

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MoPOP 2020 REPORT TO OUR COMMUNITY

CONNECT WITH US ON INSTAGRAM

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VIRTUAL EXPERIENCES — STUDENTS + YOUTH

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MoPOP 2020 REPORT TO OUR COMMUNITY

ONLINE LESSON PLANS + TEACHER RESOURCES Made for easy in-home use, our education team created materials including learning objectives, activities, and projects that link museum content to student learning goals. With lesson plans centered on themes like the hero’s journey, fantastic creatures, and the horror genre, as well as shorter activities and discussion prompts that explore creativity and some of our exhibitions’ big ideas, we provided structured, pop-culture-centered curriculum for teachers’ virtual classrooms.

WATCH FANTASTIC CREATURES ON YOUTUBE

ENCYCLOPEDIA CURIOSA AN ONLINE ENCYCLOPEDIA FOR FANTASY CREATURES

Piper’s Hero’s Journey The Departure: ➢ Who is the hero of this story?

______________________________________________

On Your Own Practice on your own with these spaceships from pop culture. First multiply the dimensions by the scale factor. Then draw the object at scale size and write the new measurements. Check your answers on page 17.

______________________________________________________ [Your Fantasy Creature’s Name]

➢

What is the hero’s known world?

➢

Who is Piper’s mentor?

➢

What is the call to action?

Scale Factor: ½

[A Picture of Your Creature in its Living Environment]

Scaled Drawing

New Measurements

Height: 2”

Height: _____

Length: 1”

Length: _____

The Initiation: ➢ Who or what is the villain?

Scale Factor: ¼

➢ Who are Piper’s companions? ➢ What tests and trials does Piper encounter?

Scaled Drawing

New Measurements

Height: 2”

Height: _____

Length: 2”

Length: _____

Depth: 2”

Depth: _____

➢ What happens in the climax?

The Return: ➢ How does Piper change after the climax, and what new skills do they bring back to their known world?

[Some words about your Creature]

Scale Factor: 2

Scaled Drawing

New Measurements

Height: 1 1/2”

Height: _____

Length: 1 1/2”

Length: _____

ADDITIONAL ACTIVITY (Optional): Repeat the postcard activity using Piper as your story.

THE ILLUSTRATED HERO’S JOURNEY

FANTASTIC CREATURES

TINY SPACEHIPS 10

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VIRTUAL EXPERIENCES — STUDENTS + YOUTH

FAMILY WORKSHOPS Working together in a collaborative Minecraft build, families created a fantasy village inspired by our Fantasy: Worlds of Myth and Magic gallery. Facilitated by MoPOP’s museum educators, the workshop allowed families to explore a multi-player server together.

LIVESTREAM WORKSHOPS Our new livestream workshops brought MoPOP into remote classrooms across the country and connected classroom learning to museum content. Featuring live, interactive discussions and lessons along with virtual gallery experiences, students worked together to explore topics such as social justice, climate change, architecture, story structure, and more.

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MoPOP 2020 REPORT TO OUR COMMUNITY

STUDENT CLUBS MoPOP’s virtual student clubs offered an opportunity for students to make friends while remaining safely apart!

Clubs like Minecraft Club and Cosplay Club allowed students to connect with like-minded peers, solve creative challenges together, and explore our content outside of the museum.

WATCH ‘MINECRAFT: THE EXHIBITION’

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Pop culture is never rigid or linear, and neither are we. While there is a lot of 2020 we’re glad to have left behind, there are also some important takeaways we learned through experimentation that will help us serve our fans, and our own team, even better into the future.

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MoPOP 2020 REPORT TO OUR COMMUNITY

RETHINKING PUBLIC SPACES WHILE PRESERVING THE MUSEUM EXPERIENCE BEHIND THE SCENES FOUNDERS AWARD

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RETHINKING PUBLIC SPACES WHILE PRESERVING THE MUSEUM EXPERIENCE Simply the idea of being out in public became fraught for most people in 2020. As both a physical space and an intellectual and emotional opportunity for people from every background to explore, find community, and recognize their own creative potential, we had to shift the way we viewed being the convener of people and ideas — for the better.

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MoPOP 2020 REPORT TO OUR COMMUNITY

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MoPOP 2020 REPORT TO OUR COMMUNITY

BODY OF WORK Body of Work: Tattoo Culture explored the rich history and modern artistry of tattooing as a dynamic, ever-evolving artform whose mainstream acceptance has been driven by popular culture. Through large-scale infographics, historical and contemporary photographs, interviews, short films, and interactive experiences, the exhibition highlighted tattooing across North America, serving to demystify the process and de-other the culture. The exhibition also featured large-scale, original works created by tattoo artists based in the Northwest. They demonstrated the wide range of styles possible in tattoo art and showed the diversity and inclusivity of tattoo practitioners and the people who get tattoos.

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MUSEUM EXPERIENCES — BODY OF WORK The exhibition was only open for six weeks before COVID19 restrictions shut down the museum. Thankfully, we were able to continue showcasing this incredible art form once we reopened, but with some adaptations for safety. These including removal of tactile panels, utilizing individual stylus pens for the interactive elements, and replacing a tattoo drawing workshop area with a new section on how tattoos intersect with contemporary social justice conversations.

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MoPOP 2020 REPORT TO OUR COMMUNITY

TAKE A 3D WALKTHROUGH OF BODY OF WORK

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GALLERY MODIFICATIONS Knowing the museum was always going to reopen, we invested in building and gallery updates to ensure a safe and touchless experience for guests while maintaining the immersive nature of a visit to MoPOP. During the closure, we spent considerable time making more than 190 modifications to exhibitions, including replacing headphones with open audio, utilizing stylus pens sanitized for each guest, installing waterproof keyboards and mice for easy cleaning, ensuring guests could social distance, and experimenting with gestural-based input for interactives rather than touch.

For the eight weekends MoPOP was open in the fall, our average attendance was 42 percent of the same time period in 2019, pacing above the Seattle market average of 20 to 30 percent for other attractions and museums.

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MoPOP 2020 REPORT TO OUR COMMUNITY

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BEHIND THE SCENES In the classic “when life gives you lemons…” way, we used the period of our closure from March through September as an opportunity to make modifications behind the scenes to backend administration.

Various departments updated internal policies, procedures, and tools to help manage projects more effectively. To prepare for reopening, we implemented new features within our ticketing platform, including timed ticketing and capacity control, as well as tokenization of credit cards to allow for membership auto-renewal and recurring monthly donations. The Board of Directors modified its bylaws and articles of incorporation, as well as adopted new policies around acquisitions and collections. We upgraded key network systems to support telecommuting, which will remain a fixture of work for the foreseeable future, and completed key capital projects, including building-wide lighting control enhancements and fire panel upgrades.

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MoPOP 2020 REPORT TO OUR COMMUNITY

“ WAIT, CAN YOU HEAR ME NOW?” We all learned the pains of the mute button as we shifted largely to working from home. In some ways it drew us together with unexpected drop-ins from family pets or getting peeks at crafty home office setups. From an internal culture perspective, we instituted new, consistent channels of communication and feedback, and refocused on how we bonded and got together as a team.

A FOCUS ON RACIAL JUSTICE The year’s calls for racial justice and equity were present at MoPOP, and we contended with both our role in undoing systems of oppression and how racism and white supremacy have long manifested themselves in museums and our own internal ways of working.

A collection of BIPOC (Black, Indigenous,

justice and worked with CARE on a request

and People of Color) staff formed the

for proposals process to find a consultant

Core Alliance for Racial Equity (CARE)

to guide us on how to center Diversity

with a purpose to initiate structural and

Equity Inclusion Accessibly (DEIA) in all

institutional change and make racial equity

we do, including becoming an anti-racist

an operational reality for BIPOC individuals

organization — efforts that are part of the

at MoPOP. Organizational leadership

organization’s strategic framework and will

publicly shared our commitments to racial

continue for years into the future.

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BEHIND THE SCENES — FOUNDERS AWARD

FOUNDERS AWARD Our greatest area of agility

week, which helped us raise

overall five-fold increase to

was completely reimagining

critical operating funds

our donor base year-over-

our annual Founders

through early major gifts,

year, helping to provide

Award celebration — our

sponsorships, targeted

support and stability to

signature annual fundraiser.

appeals, social media

the museum in the years to

Instead of an intimate

fundraising, text-to-give,

come. The success of the

gathering in Sky Church

an online auction, in-kind

new format, coupled with

of roughly 250 people,

donations, and day-of and

the impressive production

the event moved online,

post-event donations.

value, proved MoPOP’s

free for anyone around

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ability to create a unique

the world to see. Honoring

The most significant

online experience that can

Alice in Chains, the event

achievement was growing

reach a global audience,

was viewed by more than

from 200 event donors in

fundamentally changing

one million people on six

2019 to 2,400 event donors

how we approach our

continents within the first

in 2020. We also had an

principal fundraiser.

MoPOP 2020 REPORT TO OUR COMMUNITY

WILLIAM DUVALL

SEAN KINNEY

MIKE INEZ

JERRY CANTRELL

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BEHIND THE SCENES — FOUNDERS AWARD

FISHBONE

NANCY WILSON

WATCH LIV WARFIELD PERFORM “PUT YOU DOWN” KRIST NOVOSELIC

LIV WARFIELD

FOUNDERS AWARD COMMITTEE JODY ALLEN HONORARY MEMBER

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MARK DEDERER

MICHAEL MALONE

LESLIE JACKSON CHIHULY COMMITTEE CHAIR

DANA FRANK

LIZ MCCONNELL

SHELLEY HILF

MIKE MCCONNELL

CHARLIE BILLOW

IAN KERRIGAN

AMY SPRANGERS

LEIGH ANNE CLARK

MARIA MACKEY

MICHELLE QUISENBERRY

MoPOP 2020 REPORT TO OUR COMMUNITY

KIM THAYIL FROM SOUNDGARDEN

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All of the experimentation and adaptation we did in 2020 has helped us to continue to meet people where they are.

There isn’t necessarily going to be a return to the old way of doing business — and that’s a good thing. Pop Culture is definitionally a living art form, and at MoPOP we will continue to grow and evolve with the times.

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MoPOP 2020 REPORT TO OUR COMMUNITY

EMBRACING A NEW NORMAL TAKING ACCESSIBILITY TO A NEW LEVEL COLLECTIONS ACQUISITIONS AND CARE

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EMBRACING A NEW NORMAL Upheaval typified 2020, and at MoPOP, we’re excited not to “get back to normal,” but to be the creators of what our own

WATCH THE VIDEO ON YOUTUBE

new normal will be like.

Calls for racial justice have prompted us to

has made us all think deeper about what

examine how we can work toward being an

shared space looks like, and the role of

anti-racist organization and provide more

institutions like ours to shine a spotlight

platforms for BIPOC voices. The pandemic

on inequities and chart paths forward.

TAKING ACCESSIBILITY TO A NEW LEVEL

Accessibility is at the core of the Open Arms value that we try to live every day, and 2020 helped us think about being accessible in new ways. With the increased adoption of online meetings and virtual experiences, we can use that shift to bring the power of pop culture to people who haven’t been able to visit in person due to financial, mobility, or other barriers.

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MoPOP 2020 REPORT TO OUR COMMUNITY

COLLECTIONS ACQUISITIONS AND CARE Our Curatorial team is always on the lookout for new collection items that preserve pop culture history and help us make sense of the media we consume. Among the items we added to our permanent collection in 2020 are: •B lack Lives Matter protest signs from Cardi B and Billie Eilish • I dris Elba’s Roland costume from The Dark Tower

PROTEST SIGN CREATED BY CARDI B.

• Paintings from 20th century science fiction cover artist Frank Kelly Freas •T icket stubs and fliers from various concerts in 1980s/1990s Miami •S everal hundred 1970s–2000s film posters

PROTEST SIGN CREATED BY BILLIE EILISH

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Thanks to all of our supporters, we were able to be resilient and accomplish the amazing work this report lays out, even in a difficult time.

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MoPOP 2020 REPORT TO OUR COMMUNITY

FINANCIAL STATISTICS BOARD OF DIRECTORS 2020 MoPOP SUPPORTERS VOLUNTEERS

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GRANTS + ADVOCACY

SEEING EXPANDED AND NEW SOURCES OF REVENUE Considering the unprecedented circumstances this year, it was critical that we increased our focus on both fundraising and advocacy along with our colleagues in the cultural sector. While the museum was closed, we toured elected officials through the building to demonstrate the extensive safety modifications that we made, wrote letters in support of key legislation, and joined coalitions of arts organization advocating for relief funding. This work resulted in a Paycheck Protection Act loan, various tax relief and COVID relief funds, and rent relief from the city of Seattle.

ADOPT AN ARTIFACT

TRYING OUT NEW MODELS FOR ATTRACTING SUPPORTERS

So many of our supporters were asking how they could help through this difficult time. To give them a way to build a stronger connection with the museum, we launched the Adopt an Artifact fundraising campaign where, for a donation to support our work, anyone could get an exclusive holographic image of one of a select number of pieces from our collection.

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MoPOP 2020 REPORT TO OUR COMMUNITY

FINANCIAL STATEMENTS AS OF DECEMBER 31, 2020 (DOLLARS IN THOUSANDS)

STATEMENT OF ACTIVITIES (UNRESTRICTED)

TOTAL REVENUES

REVENUES Earned. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,971 Contributed Individuals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285 Memberships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 575 Grants, Sponsorships, Special Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,820 Paycheck Protection Program Loan Forgiveness . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,718 In-kind. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,342 Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 616 TOTAL REVENUES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9,328

EXPENSES Programs and Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,890 Fundraising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,147 Administration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,103 TOTAL EXPENSES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,140

CHANGE IN NET ASSETS EXCLUDING DEPRECIATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (5,812) Transfer from Board Designated Fund. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,325

32% EARNED 3% INDIVIDUALS 6% MEMBERSHIPS 20% GRANTS, SPONSORSHIPS, SPECIAL EVENTS

Transfer to Capital Assets Fund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (513)

18% PAYCHECK PROTECTION PROGRAM

CHANGE IN NET ASSETS EXCLUDING DEPRECIATION AND AFTER TRANSFERS . . . . . . . . . . . . . . . . $-

14% IN-KIND

STATEMENT OF FINANCIAL POSITION (UNRESTRICTED)

7% OTHER

CONTRIBUTED REVENUES

ASSETS Cash and Cash Equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,502 Accounts Receivable, Net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313 Pledges Receivable, Net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 363 Other Receivables. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prepaid Expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 995 Intangible Assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 Property, Plant and Equipment, Net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114,861 TOTAL ASSETS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $129,149

LIABILITIES Accounts Payable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $588 Accrued Expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 699 Deferred Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 499 Deferred Lease Liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 993

5% INDIVIDUALS

TOTAL LIABILITIES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,779

10% MEMBERSHIPS

NET ASSETS Board Designated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,509 Invested in Fixed Assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114,861 NET ASSETS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126,370

32% GRANTS, SPONSORSHIPS, SPECIAL EVENTS 30% PAYCHECK PROTECTION PROGRAM 23% IN-KIND

TOTAL LIABILITIES AND NET ASSETS . . . . . . . . . . . . . . . . . . . . . . . $129,149

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BOARD OF DIRECTORS FOUNDING DIRECTOR IN MEMORIAM

BOARD MEMBER

Paul G. Allen Co-Founder, MoPOP In Memoriam

Pierce Brown Author, Red Rising trilogy BOARD MEMBER

Jody Allen Co-Founder, MoPOP

Dana Frank General Managing Partner TTRD Properties Ltd.

BOARD PRESIDENT

BOARD MEMBER

Chris McGowan President & CEO Portland Trail Blazers

Gregg Goldman Senior Vice President Ticketmaster Music

BOARD SECRETARY

BOARD MEMBER

Shaunta Hyde Director Global Associate Experience + HR Communication Worldwide Consumer/Operations Amazon

Davina lnslee General Counsel Global Health Labs

FOUNDING DIRECTOR + BOARD CHAIR

BOARD TREASURER

Marjorie Thomas CFO Allen Institute BOARD MEMBER

BOARD MEMBER

Michelle Quisenberry Managing Director, Advisory KPMG US BOARD MEMBER

Jon Vanhala Managing Partner and Founder, Crossfade Partners

Jeremy Beasley Senior Interaction Designer Google BOARD MEMBER

Tim Bierman General Manager Pearl Jam Ten Club

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MoPOP 2020 REPORT TO OUR COMMUNITY

2020 MoPOP SUPPORTERS The impact of your generosity fills the pages of this report.

Thank you.

INDIVIDUAL GIVING Wes Adams Philip and Jill Agnelli Lucia Ahn and Alise Reid Eileen Allen Jody Allen Daniel Alyea Jessica Angelette Chuck and Jana Arnold Keith Ash and Kerry Keller-Ash Thomas A. Athanases Michael Balas Samuel Banina Glen and Susan Beebe Patrick Beemer and Sheila Bixler Aaron Bell Jen and Jeff Bianco Tim and Risa Bierman Charlie and Courtni Billow Andrew and Louise Bishop Rebecca Bloom and Douglas Stonerock Sharon Bloome Cindy Bolton Rosalind Bonds Patricia and Doug Booze Buster and Carol Brown Daniel Brown Pierce Brown Jennifer Bucher Mike and Maggie Buckholz Christopher Bunio Lauren Burkle Alan Burt Dustin and Katie Campbell Michael Campbell Ana Mari Cauce Jim Causey Carolyn Chace Kevin Chan Kevin and Linda Cheung Leslie and Dale Chihuly Steven Cloherty Justin Clements and Eric Brasure Jennifer A. Cockrill Alison Ivey and Kevin Cole Sharon Coleman Steven Cole-Schwartz Daniel and Amy Conley Jolene Cox Julia Cross

Brendan and Stacy Crosser-McGay Richard Cuff and Maja Larson Laura Drovetto Anne Duperault Angela DuPont Frederick Eastman Frederick and Teresa Eastman Rebecca Ebsworth Tracy and Evelyn Edgers Karl Edmark Tom and Sue Ellison Ryan Eman Emily Emfinger David and Elizabeth Epley Scott Eshleman Eugene Evans David Farmer Bruce and Barbara Fears Christopher Fenner Sheila Fontaine Dana Frank and Eric Mendelsohn Stan and Kimberly Frank Francis and Rie Franze Ronald Frazier Phillip Fredell and Kimberley Herner Cindy Gantz and Josh Taft Carmen and Carver Gayton Sarah Gilbert and Rick Miller Carla Gochicoa Julie Gralow Jennifer Griffith Stephen and Karen Hall Jacob Harmon Brian Hawksford Melissa and Trevor Helsel Kimberley Herner William and Shelley Hilf Jennifer Hitch and Joshua Moore Robin Hobb and Fred Ogden Ken Hornung West Huddleston Frank Hughes and Paula Diehr Brett Hulse Jason Hunke John Hutchinson Shaunta and Al Hyde Davina and Todd Inslee Craig Jaffe Craig Janes Maya Kaneyasu and Jeff Robin Jessica and Isaac Kato

Erika Kaumeyer Ashlyn Kaydus and Alexander Gaarder Bryce and Anne Kerker Anna Kerr Ian and Leanne Kerrigan Kim Kierstead Alex Kochis and Shanti Volkmann Clark Kokich and Lisa Strain Dennis and Patti Kolb Bert and Allison Kolde Jeremy Koontz David Kruger and Carla Gochicoa Kurt Kufeld Kristan LaJoie and Brian Bass Afshan Lakha Greg Lange Maja Larson Amy Laurent and William Morrison David and Jane Lambkin Alexis Lee Jon Leland Teresa and Mike Lester Corina and Greg Linden Greg Linden Peter Little and Isa Rocha Brittni Liyanage and Matthew Burtness Terry and Wendy Lockhart Gretchen and Andrew Lofton Rodrigo Lopez Ori and Cheri Lotan Brenda Lundberg and Dwane Casey Lara Lyster Maria Mackey and Joe Breskin Michael and Barbara Malone Myles and Hannah Marcus Lisa and Greg McCann Chris and Susan McGowan Duff McKagan and Susan Holmes-McKagan Douglas McLaren and Irene Yamamoto Michelle McLeod Dale and Shauna McVey Yazmin Mehdi and Liam Lavery Carl Middleton and Leanna Turner John Murphy and Margaret Ferris Marcia and Stuart Murray Jeffrey Musselman William and Sara Nagel CONTINUED ON PAGE 52

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2020 MoPOP SUPPORTERS INDIVIDUAL GIVING CONTINUED Pete Nelson Krist and Darbury Novoselic Kristen and Phil O’Reilly Maria O’Rourke Ilse Terrazas Ortega Chris Oxley Kayla Page Craig and Teresa Pape Kerrijo Patten Joshua and Marguerite Paul Angie Pechal Diane Penny Heather Pereira Donna Peterson and Dennis Bergman Pamela and Charles Phillips Jerome Pionk Julia and Adam Poit Sok Pok Jonathan and Lenka Poneman Lil Pooney Jason Porter and Mark Holthoff Tracy and Eric Pozil Beth and Chris Purcell Michelle Quisenberry Sarah and Jon Rathbone William Reed Robert Richard Chuck and Jane Riley David Roth and Mariah Robbins James Rogers Peter Rogers Kate Rooney and Ian Smith Michelle Rosenthal Eric Rothell and Joyous Chiu-Rothell Susan Sarandon Rona Sass Shawn Scherr Lenny Schwartz Robbie Schwietzer Jonathan and Robyn Scott Jane and Jiff Searing Sanjai Shukla Greg Simmons and Jeanette Brynn Jen Simonic and Spencer Welton Charles and Lisa Simonyi Angela Smith David Smith Melissa Snodgrass-Wold and Peter Wold Drew Spencer Stacey Suecoff Greg Swalwell and Terry Connor Robert Thesman and Marci Flanery Joanna Thiagarajian Marjorie Thomas and Mark Sahs Christy Throm

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Thomas and Mary Tjarnberg David and An Tootill Marilyn and Todd Valentine Roy Van Duivenbode and Maureen Gillardi Robert and Maureen Vincent Steve Weinberg Jeff Weinstein Matthew Weirath and James Adams Brian and Lesa Welcker Vanessa Wesley Ric and Jessica Wilson Amy Windham Blaen Windham Carol Windham Straley Windham Aaron Winkelhake Peter Wold Alan Wolfson Cindra Wright Howard Wright and Kate Janeway James Wright and Mark Aldrich Paul and Lesley Wyckoff Gavin Yost Gary and Lark Young Michael and Lindsay Zaborowski David Zapolsky and Lynn Hubbard

CORPORATE/FOUNDATIONS/ GOVERNMENT 4Culture ArtsFund ArtsWA Boeing Charlie’s Produce Columbia Distributing Critically Minded Allied Media Project Dalio Philanthropies First Tech Federal Credit Union Grousemont Foundation King County Lumen Nathan Cummings Foundation National Endowment for the Arts Oakview Group Pacific Office Automation Perkins Coie Port of Seattle Puget Sound Energy Foudnation Raynier Institute & Foundation Seattle Office of Arts & Culture Small Business Association PPP program Tulalip Tribes Charitable Fund U.S. Bank Washington State Department of Commerce

MoPOP 2020 REPORT TO OUR COMMUNITY

IN-KIND Adelsheim Alaska Airlines Big Bang Distribution Camp Colvos Brewing Chihuly Studio Leslie Jackson Chihuly and Dale Chihuly Columbia Distributing Drum Workshop Inc. Ernie Ball Fender Musical Instruments Corporation Geekwire Gibson Foundation Google Green Standards Ltd Hotel Max Hyatt House/Hyatt Place Dutch Jackson KNKX Catherine Mayer Chris Moore Ashley O’Connor McCready and Mike McCready Oregon Shakespeare Festival Pacific Interactive Inc. ParentMap Pearl Jam Touring Inc Port of Seattle Rachel’S Ginger Beer Remo Inc. ScreenPlay Inc. Seattle Seahawks Solea Wine Sub Pop Records Talking Rain The Seattle Times Theo Chocolate The Vera Project Vulcan Inc.

CORPORATE MEMBERS Allen Institute for Artificial intelligence (Ai2) Bloomberg Philanthropies Clark Nuber PS Charlie’s Produce Columbia Distributing Gobo Enterprises Hoffman Construction Honeywell Aerospace Lumen McKinstry Company Mortenson Co. Pacific Office Automation SCCA Proton Therapy Center Seattle Cancer Care Alliance Shannon & Wilson Inc.

VOLUNTEERS Joyin Akinola Rachel Anderson Chunya Apichatpichien Katia Babko Edmund Barker Jennifer Bednarz Lauren Bergesen Aiden Bergstrom Mason Bice Brad Bill Kelley Blair Kirk Boettcher Emily Bowden Steve Braicks Griffin Campion Denisse Carolina Kelly Chavez Christina Clem Genaveve Clendenen Jacquelyn Coleman Lilianna Cordero Ted Cotrotsos Susan Courney Jason Cowdrey Chauncey Cox D’siah Dent Caitlyn Dimock Danny Dixon Sydney Dratel Lucas Fagen Jayme Fay PJ Fling Sarah Fogarty CodyJoy Fournier Laurel Freeman Adam Frey Skyler Fuller Paige Gagliardi Sabina Gaudiano Agnes Gawne Christine Geeng Katelyn Goering Madison Gordon

Tina Gregorius Carol Guettler Ryan Guevara Lindsey Harris Dustin Hodge Reganne Hoirup Nathan Hu Zoie Isenhour Lars Jacobs Martha Jeanice Hallel Jornadal Leah Kaiser Dave Kane Bryce Kerker Madonna Kilpatrick Paul Kimball Mandi Kimes Laure Kopacin Magdalena Kosinska-Wiercioch Heather Krause Catherine Krummey Kay Lam Seb Launey Misha Laurence Tae Lee Eleanor Linder Sylvia London Megan Lorich Myles Marcus Pedro Martins Ramani Mathew Rayna Mathis Kelly McGuigan Sean McPherson Tammy Morris Salma Moubssete Grant Muller Swetha Nallu Marina Nastopoulou John Natalone Jennifer Newell Sophia Oliveira Paige Olson

Kimberley Overby Daniel Park Rohan Pavone Sydney Peterson Michele Piazza Abigail Pierce Amy Provenzano Sujay Puri Dannie Ray Meng Ren David Rimkus Daniel Roberts Timisha Robinson Daniela Robles Carrie Eden Rolf Rocio Romanach Gina Rome Laurel Ann Rosz Kaley Roughton Nina Sadlo Becca Sager Birute Satkauskaite Madeleine Schenk Megan Septon Mona Sheikh Isabella Silldorff Kari Stickle Rose Strickman Abril Talledo Jie Tan Nhu Tat Steven Thues Louis Tibbs Marianne Villamil Benjamin Waite Joseph Weiler Alan Wolfson Christine Wood Andrew Xiao Yi Yan Kingsly Yang Tzu-Ling Yang Nicasio Zanetti

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MUSEUM OF POP CULTURE #MoPOP

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