From the Desk of MMG President Cody Eckhardt MMG Magazine - Fall Edition ‘25
As we move into fall, I’m excited to share that this is the final issue of MMG Magazine before our 33rd Annual Mee ng in Orlando. The countdown is on, and now is the me for any last-minute registra ons if you haven’t already secured your spot.
This year’s agenda is shaping up to be one of our best yet. We’ve added a Welcome Recep on on Sunday night to kick things off, giving everyone an extra opportunity to connect before our mee ngs begin. Be sure to check the in-depth i nerary inside this issue for all the details on sessions, events, and networking opportuni es.
For those who are new to the Disney Orlando experience, Jill from Apogee Events has put together a Pro Tip Disney Guide designed to help you and your families make the most of your me while you’re in town. It’s a great resource whether you’re a first- me visitor or just looking for some insider ps.
I also want to extend a warm welcome to our two newest suppor ng vendors: AutoNetTV and Dealermine Corpora on. Their partnership adds even more value to our Guild, and we’re thrilled to have them on board.
A special thank you to Don Cushing, who keeps us on task and ensures that our magazine and communica ons stay on track, and to Jill Vance and the Apogee team for all of their help in planning this event. Your efforts behind the scenes are a big part of why our annual mee ng is such a success.
This issue is packed with important updates about our upcoming mee ng, though ul ar cles about our business, and spotlights on the vendors who con nue to support us. I encourage you to take the me to read through it, and I look forward to seeing many of you in Orlando.
Together, let’s make our 33rd Annual Mee ng another milestone in the history of the Mopar Masters Guild.
Cody Cody Eckhardt President - Mopar Masters Guild Service Director
Ken Garff CDJRF - W. Valley City, UT Codye@kengarff.com
“The strength of the team is each individual member. The strength of each member is the team.”
-Phil Jackson
Happy Birthday, Mopar!
We celebrate the incredible legacy of Mopar, a name that has stood for performance, innova on, and passion since August 1, 1937!
For 88 years, Mopar has been the heart of service, parts, and customer care for our vehicles. From humble beginnings as a brand for an freeze products, Mopar has grown into a global symbol of automo ve excellence.
Here are a few fun facts to celebrate our journey:
• Mopar is a pioneer in the automo ve industry, offering vehicle-specific performance parts in the 1960s and 70s, which helped establish a strong reputa on among performance enthusiasts.
• The name “Mopar” is a blend of the words Motor and Parts.
• Mopar supports millions of customers worldwide.
• Mopar has a rich history in motorsports, including NHRA drag racing and off-road compe ons.
Let’s take a moment to appreciate the dedica on, innova on, and teamwork that have made Mopar what it is today. Thank you for being part of this incredible legacy!
Here’s to many more years of Mopar muscle, service, and spirit!
Source: www.Linkedin.com
Darren Bradshaw - SVP, Parts and Service North America at Stellan s
Mopar Brand: Evolu on Over 80 Years
Mopar brand marks 80th anniversary in 2017
Brand evolved from an freeze products to global service, parts and customer-care brand
Mopar services more than 150 markets around the world with a por olio that tops 500,000 products
Mopar guides customer journey for all FCA brand vehicle owners during life of their rides
Celebra on to include special-edi on vehicles, merchandise, customer service and product ini a ves, and more
Mopar display at NAIAS commences yearlong celebra on
The exchange of information by like sized dealers in a non-competitive environment.
Mopar Masters 33rd Annual Mee ng Schedule & I nerary
Orlando 2025 (Tenta ve)
Disney’s Coronado Springs Resort
1001 W Buena Vista Dr, Lake Buena Vista, FL 32830 (407) 934-7639
Hotel Reserva on Link (Click Here)
Registra on Link to A end our MMG Mee ng (Click Here)
*You MUST be a qualified Stellan s Dealer with a PAID MMG Membership to a end
Sunday October 12th, 2025
*NEW* 6:00pm - 8:30pm - Welcome Recep on at Jaleo at Disney Springs *NEW*
Guests will get to Disney Springs via Disney Bus, provided complimentary through the hotel. Buses will run from Disney Springs to Coronado Springs unil 11:00pm. Once you are dropped off at Disney Springs, you will walk to Jaleo, where we will be holding our Welcome Recep on!
Durango 1& 2 for MMG Meetings AND for Breakfast and Lunches
Monday October 13th, 2025
7:00am - 7:45am Breakfast - Durango 1&2
7:45am - 8:45am MMG Discussions Begin
Opening Comments - MMG President Cody Eckhardt
Introduc on of Reports - VP Jim Jaeger
Secretary’s Presenta on of Minutes - John Russo
Treasurers’ Report - Chris Hojnacki
Commi ee Reports
Guild Business Old/New
8:45am - 9:00am Break Continued on Page 5
Leaders in the Sale of
Continued from Page 4
9:00am - 10:00am MMG Discussions Con nue
10:00am - 10:15am Break
10:15am - 12:00pm MMG Discussions Con nue
12:00pm - 12:45pm Lunch - Durango 1&2
1:00pm - 1:30pm Vendor Presenta on - AutoNetTV
1:30pm - 2:00pm Vendor Presenta on - QB Business Solu ons
2:00pm - 2:30pm Vendor Presenta on - Petra Automo ve Products
2:30pm - 3:00pm Vendor Presenta on - Dominion/Ac vator
3:00pm - 3:30pm Vendor Presenta on - Principle Distribu on
3:30pm - 4:00pm Vendor Presenta on - DealerMine Corp
4:00pm - 4:15pm Break
4:15pm - 5:00pm MMG Discussions Con nue
5:00pm Adjourn Day 1 Mee ng
Tuesday October 14th, 2025
7:00am - 7:45am Breakfast - Durango 1&2
8:00am - 8:45am Vendor Presena on - AER Sales
8:45am - 9:30am Vendor Presenta on - OEConnec on
9:30am - 9:45am Break
9:45am - 10:45am Vendor Presenta on - CDK Global
10:45am - 11:30am Vendor Presenta on - Snap-On Business Solu ons
11:30am - 12:00pm MMG Discussions Con nue
12:00pm - 12:45pm Lunch - Durango 1&2
1:00pm - 1:45pm Vendor Presenta on - Reynolds & Reynolds
1:45pm - 2:00pm Break
2:00pm - 2:45pm Vendor Presenta on - Elite Extra - Epicor
2:45pm - 3:15pm Vendor Presenta on - Endeavor Business Media (FenderBender/Ratchet+Wrench)
3:15pm - 4:00pm Vendor Presenta on - Helm
4:00pm - 5:00pm MMG Discussions Con nue
5:00pm Adjourn Day 2 Mee ng
Tuesday Evening - Annual MMG Recep on
6:00pm - 9:00pm - Howl at The Moon - Transporta on will be provided!
Wednesday October 15th, 2025
7:00am - 7:45am Breakfast
7:45am - 8:45am MMG Discussions Con nue
8:45am - 9:00am Break
9:00am Discussions With Mopar & Serjon Youkhana
11:00am Adjourn – End of Mopar Masters Guild’s 2025 Mee ng
exchange
Walt Disney World Pro-Tip Guide for Mopar Masters Guild
For Guests Visi ng October 12–18, 2025 | Staying at Disney’s Coronado Springs Resort
Must-Have: My Disney Experience App (Download Here!)
Download the My Disney Experience App before your trip. It allows you to:
View real- me park hours and wait mes
Make dining reserva ons
Manage Genie+ and Lightning Lane
Access mobile food ordering
View PhotoPass photos
Get direc ons and transporta on info
Park Reserva ons & Entry
As of 2025, advance Park Reserva ons may be required. Please check Disney’s official website closer to your trip. Mopar Masters Guild Members have the op on to purchase discounted ckets via the Passkey Reservaon link provided by Mopar for Room Reserva ons. To purchase discounted ckets, please call: 407-556-5600 and reference Mee ng / Conven on Pricing for your ckets.
Typically required:
Reserva ons are needed for the first park of the day.
Park hopping (usually a er 2:00 PM) does not require a second reserva on if you have purchased a park hopper pass.
Leaders
Ge ng to the Parks from Coronado Springs
Coronado Springs does not offer Monorail or Skyliner service, but Disney buses run regularly from the resort to all major des na ons.
Des na on Travel Method Es mated Travel Time
• Magic Kingdom Disney Bus
25–30 minutes
• EPCOT Disney Bus 20–25 minutes
• Hollywood Studios Disney Bus 15–20 minutes
• Animal Kingdom Disney Bus 10–15 minutes
• Disney Springs Disney Bus 15–20 minutes
Tip: Buses begin running 45 minutes before park opens and run un l about an hour a er closing (or later for Disney Springs).
You can also take an UBER to any Disney Park, or Walt Disney World Hotel, with a Monorail, and take the Monorail to either Epcot or Magic Kingdom.
Park Hours (Es mated for October 12–18, 2025)
(Subject to change. Check My Disney Experience app for current mes.) There are some days the parks will close early, namely Magic Kingdom for Mickey’s Not So Scary Halloween party.
October 13th, 14th, 16th, and 17th, is a separately cketed event, Mickey’s Not So Scary Halloween party at Magic Kingdom. If you don’t have a cket to Magic Kingdom for that party, you will have to leave Magic Kingdom by 6pm. (It is a very fun event, with costumes, candy, special characters, and firework shows!) Tickets can be purchased here:
h ps://disneywo:00pmrld.disney.go.com/events/mickeys-not-so-scary-halloween-party/purchase/
Park Typical Hours Fireworks Show Es mated Fireworks Time
Magic Kingdom 9:00am – 10:00pm Happily Ever A er 9:00pm
EPCOT 9:00am – 9:00pm Luminous 9:00pm
Hollywood Studios 9:00am – 9:00pm Fantasmic! 8:30pm
Animal Kingdom 8:00am – 6:00pm No Fireworks
The exchange of information by like sized dealers in a non-competitive environment.
Visi ng Disney Springs Perfect for the Wives A ernoon!
Disney Springs is a vibrant shopping, dining, and entertainment district. It does not require a park cket and is a perfect place to unwind in the evening.
What You’ll Find:
• Dining: The Boathouse, Chef Art Smith’s Homecomin’, Morimoto Asia, Wine Bar George, and more.
• Shopping: World of Disney, LEGO Store, DisneyStyle, and luxury brands.
• Entertainment: AMC Theaters, Splitsville Bowling, live music, and more.
Hours of Opera on (Typical)
• Sunday – Thursday: 10:00 AM – 11:00 PM
• Friday – Saturday: 10:00 AM – 11:30 PM
How to Get There from Coronado Springs
Complimentary Disney Bus service runs directly from Coronado Springs to Disney Springs.
Buses typically run every 20 minutes.
Return buses from Disney Springs run un l at least 1:00 AM.
Tip: Disney Springs is busiest a er 6:00 PM—plan ahead for dining reserva ons or arrive earlier to avoid crowds.
Dining Reserva ons
Available 60 days before arrival (star ng mid-August for this trip).
Book early via the My Disney Experience App or DisneyWorld. com.
Popular restaurants fill up fast—especially character dining and signature meals.
Reserva on Tips:
• Mobile ordering is available for most quick-service restaurants.
• Consider making at least one table-service reserva on per day for a break from the parks.
The View From My Office
With Kat Monteiro
I hope this finds everyone enjoying the summer. I am sure there are some great stories out there from backyard Bar-B-Ques, birthday par es, days spent at the pool or at the beach, family vaca ons and long road trips. This is a me when some families are trying to squeeze in that last adventure before school starts.
For many, school has already started, si ng in a classroom not wan ng to believe that their summer vaca on is over - already. Remember when we were all kids? Summer seemed to last forever! Now it is over in the blink of an eye.
Rick and I haven’t been too busy this summer, which has been really nice. We spent a couple of weeks in Lincoln, Nebraska with our daughter Terra in June. It was a very proud Mom and Dad moment because we went to help her get se led in her new house.
Yep! Our baby girl is now a homeowner! We are so excited for her and so very proud of her accomplishments. We will be spending 3 weeks there in September. Her company is sending her to Delaware for 3 weeks of school for one of the Falcon jets. So, we are going to watch her dog. Now last me she went away for school I went by myself to dog sit, but now that she has a house with more space and a list of projects, like building a fence, and installing stuff, Rick is joining me. The Daddy-Do list! And now that Gerry and Lyne e Oakes have moved back home to Nebraska, we will have friends to visit! I see a Cornhusker game in our future!
In July we went up to the Coast House for a couple weeks to enjoy all the Fourth of July fes vi es. I refer to the Coast House as my li le slice of Heaven. It is such a beau ful area. Clean air, cool temperatures, big trees, ocean views, no traffic - Heaven! It has been so nice spending more me up there, immersing ourselves into the community; being invited to the neighborhood par es and finding more places to go and things to see. If it were up to me, I would never leave.
Summer has been good. Spending me at home, enjoying the pool, and working on projects around the house. A real big one is the new driveway we are having installed. It has been a ton of work and me, not to men on money - but it is so worth it because it is beau ful!
I have to say Don texted me on Friday to remind me that my ar cle was due and he asked me what the View From My Office was today, and I sent him a picture of a Polar Bear that I was si ng on a bench watching at that very moment. Yes, you read that right - a Polar Bear! Her name is Chinook and she resides at the San Diego Zoo. And it made me realize how lucky we are to live in San Diego and have access to such wonderful places like the Zoo and the Wild Animal Park. We like to get up early and get there when they open and we usually leave around noon me. Lately we have been making breakfast sandwiches and bringing them along. Then we find a place to sit and have our breakfast. Usually, it is on a bench outside of an animal enclosure, or somewhere in the shade. I think my favorite place is the Japanese Bonsai Gardens next to the water fountain at the Wild Animal Park. It is such a peaceful place, and no one ever hardly visits this area which is a shame. I think everyone needs a moment of Zen and peace in their day. Even when you are busy running around trying to see everything at the park. It all just made me feel apprecia ve and thankful. Thankful for the ability to re re early. Thankful that Rick is s ll working for Jack Powell with the ability to work from anywhere, which has been a blessing and has given us the chance to travel and enjoy life. Thankful we are healthy and are able to get out and do things. Thankful for all our friends that we have made along this journey of life. And that includes many of you!
In October we will be seeing many of you in Orlando! We are going in early to spend a day at the Everglades Na onal Park so I can put another stamp in my book! We are looking forward to spending me with our Mopar friends. From there we are taking the train to New York. I am excited about another rail journey.
Another thing I am thankful for is you - all of my faithful readers! Thank you for allowing me to share my journeys with you.
Remember - Take care of yourself and each other.
Our Supporting Vendors: Support those who support you .
Our Supporting Vendors:
Support those who support you
FOCUS ON: HANDLING CUSTOMERS WITH CARE CUS TOMERS C ARE
technician videos and real-time vehicle tracking,
FOCUS ON: HANDLING CUSTOMERS WITH CARE
Customer trust is fragile, so treat it with care. CDK protects every Service touchpoint with features like high-quality technician videos and real-time vehicle tracking, giving customers peace of mind — and every reason to come back.
Principle Distribution:A Legacy of Logistics Excellence
What We Do Principle Distribu on serves as a key component between contract owner operators and the automo ve supply chain, seamlessly connec ng skilled professionals with leading OEM and a ermarket auto parts distributors and wholesalers. As a broker, it streamlines placements, op mizes delivery schedules, and reduces opera onal disrup ons, helping businesses meet market demands while providing drivers with valuable opportuni es. Its industry exper se helps businesses increase market share by iden fyingopportuni eswithinitsnetworkofstrategicpartnerships.PrincipleDistribu on iscommi edto maintainingahigherstandard ofserviceto mee hedemandsofanever- evolvingmarket.
FoundingandGrowthPrincipleDistribu onwasfoundedin2003withasingularvision:to set a new standard in high-quality delivery services. The company emerged in response to the growing demand for efficient, reliable transporta on solu ons, par cularly in the automo ve OEM and a ermarket parts industry. By benchmarking compe tors and refining opera onal models, Principle Distribu on quickly established itself as a leader in the OEM and a ermarket auto parts industry. Over the years, the company expanded its footprint across Texas, Arizona, and beyond acquiring key logis cs companies to strengthen its capabili es. Notable acquisi ons include First Place Logis cs (2007), North Couriers (2014), Dealer Staffing (2019), and OPS Overnight Delivery (2024), posi oning PrincipleDistribu onastheleaderinTexasinlocalandregionalnetworkcoverageforauto parts.
Services and Strategic PartnershipsPrinciple Distribu on has built a comprehensive logis cs ecosystem, leveraging strategic partnerships to provide specialized services tailored to the automo ve industry. These partnerships include:
MaximDirect:TheAus n-basedregional deliverynetworkspecializesinsame-day andnextday deliveryforOEMand a ermarket autoparts. Its next-day delivery network encompasses over 475 ci es. Maxim Direct ensures rapid fulfillment across Texas, Oklahoma, Arkansas, and Louisiana, op mizing inventory management and minimizing down me for dealerships.
MaximSelect:Anovernightwhite-glovedeliveryservicecustomizedspecificallyfor OEM and a ermarket auto parts distributors that supply parts to major collision centers. The Texas hubs are strategically located in Aus n, Dallas, Houston, and San Antonio. Maxim Select offers advanced tracking, digital pictures, and proof of deliveryviatheEliteExtraApp.Thereistremendouspoten alforexpandingthis service into other strategic markets.
PrincipleExpress:Aregionaldeliverynetworkspecializinginsame-dayandnext-day deliveryforOEManda ermarketautoparts.FromitsDallashub,thedelivery networkreachesover600ci esfornextdaydelivery.Companiescanexpandtheir salesfootprintandmarketsharewithPrincipleExpress,takingadvant ageofnext- daydeliverythroughoutTexasandintoOklahoma,Arkansas,andLouisiana.
Leaders in the Sale of Quality Mopar Parts
Principle Distribu on AZ: The Arizona division of Principle Distribu on, specializing in carrier management and dedicated fleet outsourcing. This branch supports local and regional logiscs opera ons, ensuring seamless distribu on across the Southwest and beyond.
Axiom Professional Solu ons: Specializes in recruitment, placement, and staffing services for the automo ve industry and light industrial sectors. Its niche is finding the best warehouse personnel, dispatchers, and automo ve technicians in the market. Axiom handles HR administraon, payroll processing, employee benefits, and risk compliance, helping businesses streamline opera ons and reduce liability exposure.
Industry Leadership and Future OutlookIn 2025, Principle Distribu on has solidified its reputa onas apremier logis cs provider inthe automo ve parts industry, knownforits commitmen oefficiency,reliabili ty,andinnova on.Thecompanycon nuestoinves n great people who drive excellence for clients. Principle Distribu on’s commitment to technology reflects its vision and understanding that good data is necessary for making informed business decisions.
Lookingahead,PrincipleDistribu onaimstoexpanditsstrategicpartnerships,integrate AI-driven logis cs solu ons, and further streamline supply chain opera ons in the automo ve parts industry. With a customer-centric approach and a dedica on to excellence, the company is poised to remain a key player in automo ve parts logis cs industry for years to come.
The exchange of information by like sized dealers in a non-competitive environment.
Visually demonstrate maintenance and repair recommendations to your customers.
Solutions:
Days (and 2 nights) in a Las Vegas Strip hotel
3 SEMA entry passes
DETAILS:
2
Purchase a Mopar® Powertrain unit from your local Mopar dealer between March 1 – September 30, 2025, and submit an entry form to be entered for a chance to win one of five Grand Prize Trips to SEMA 2025!
THERE WILL BE FIVE WINNERS:
Each winner can bring one guest. Airfare, hotel stay, and two entry passes for each winner and one guest per winner are all included. Trip dates are November 4 – 6, 2025. Don’t miss your
Just order a Powertrain unit from your local Mopar Powertrain dealer and submit your entry at AERgiveaway.com!
1
March 1 –September 30, 2025 are the days to enter!
WIN A TRIP TO SEMA 2025!
Eliminate the Potholes in Your Parts Department
The CollisionLink and RepairLink parts order management platforms allow your parts department to navigate smoother streets when connecting with shops & buyers. This makes it easier to drive parts sales, increase order accuracy, communicate with customers, and increase efficiency in your wholesale operations.
Smooth over the rough roads disrupting your parts operations!
Leverage easy-to-access customer sales trends & reports, turnkey marketing campaigns, secure parts transactions, and streamlined DMS integrations – all through RepairLink and CollisionLink!
Eliminate the one-way streets between systems with seamless integration between your DMS and OEC solutions. Plus, DMS Connect enhances data consistency & accuracy while reducing manual order entry.
Experience a secure, quick, and cost-effective way to clear the delays that disrupt your parts transactions! OEC Payments helps you manage your wholesale business with secure payments, low fees, automated refunds on returns, and the ability to charge a restocking fee — all through RepairLink!
Open the express lanes for seamless customer marketing campaigns with professionally crafted email messaging that targets your existing shops based on buying behaviors, driving engagement & retention.
Avoid inefficient detours when accessing customer trends and sales data. A business intelligence platform, PSXLink is designed specifically for parts wholesales and provides clear visibility into sales activities, customer interactions, and KPIs.
Rea pa
WHO IS QB BUSINESS SOLUTIONS?
With over 75 years of combined experience in the automotive industry, QB Business Solutions is a leader in Warranty Reimbursement, Warranty Claims Processing, and Dealer Analytics. Our expertise and dedication are reflected in our three core business areas, each designed to drive dealership growth and operational efficiency:
The One Report That Could Unlock Hidden Revenue in Your Service Department: Dealer Analy cs
Time is the most valuable resource in a dealership. Yet when fixed ops managers finally get a moment to breathe, they’re o en buried in spreadsheets, dashboards, and confusing reports — most of which don’t actually tell them what they need to know. That’s where our Dealer Analy cs program steps in: one report, one login, and one clear path to improving your Customer Pay profitability.
The Cost of Shortcuts
Every dealership wants to grow its bo om line, but the real opportuni es are o en hiding in plain sight — buried under:
Excessive discounts and overrides,
Advisors bypassing labor grids or flat-rate pricing,
A lack of consistency with parts matrix or list pricing,
And underu lized tools meant to drive revenue.
It’s not that your team doesn’t want to do the right thing — it’s that they don’t always know what’s slipping through the cracks. And you don’t have me to manually audit every RO. That’s exactly why we created a single, visual report that tells you what’s being missed — fast.
Simple, Visual, and Ac onable
Our Dealer Analy cs pla orm is mobile, intui ve, and visually engaging. It’s designed for busy fixed ops leaders who don’t want to spend hours slicing and dicing data. Whether you’re in your office, on the shop floor, or reviewing from home, our report gives you a complete view of:
Lost sales opportuni es (not just conversion rates),
Tool usage: are your advisors using the matrix? Quo ng correctly? Charging the right rates?
Advisor-level and RO-level inconsistencies,
Pricing pa erns that are cos ng you margin.
One look at the report, and you’ll know exactly where your a en on is needed — no deep digging required.
OP Code U liza on: Clean Up What’s Outdated
One of the most overlooked areas in many dealerships is OP code management. Most stores are si ng on dozens — some mes hundreds — of outdated OP codes that no longer reflect accurate pricing or relevant repair opera ons.
Our analy cs report shows you:
Iden fy which OP codes are actually being used,
Spot vague, misused, or incorrectly assigned OP codes,
Find repe ve OP menu or maintenance codes (e.g., mul ple OPs for the same 4-wheel alignment),
Uncover where outdated pricing is quietly reducing profitability.
Instead of guessing or cleaning up codes blindly, we help you focus on what ma ers most: your high-usage, high-margin jobs. It’s another layer of insight that brings real opera onal clarity to your service department.
Leaders in the Sale of
Your Schedule, Your Terms
Every dealership is different. That’s why we offer flexible op ons:
One- me reports if you want a quick health check,
Monthly, quarterly, semi-annual, or annual repor ng depending on how closely you want to track progress,
Walkthrough consulta ons where our team explains exactly what you’re looking at — no data experience required.
This isn’t another generic analy cs tool. It’s a real partnership built around your store’s opera ons, challenges, and goals.
See What Your Store Is Leaving Behind
In every store we work with, we uncover undeniable opportuni es for increased revenue. Our report doesn’t just point fingers — it points to solu ons. And when you finally get the me to look at your numbers, don’t you want one report that shows whether your team is using the tools you put in place?
If you’re ready to stop guessing and start growing, we invite you to see what our Dealer Analy cs can uncover for your store.
Request a Free 15 Minute Demo
To get started or request a no-commitment DEMO, visit qbbs.com/analy cs or email us at QB@QBBusinessSolu ons. com. Let’s turn your overlooked data into newfound profit.
OEM Certification: The Referral System of the Future
Aligning with automakers may secure your shop’s future in a rapidly evolving collision repair market.
As vehicle technology con nues to advance, OEM cer fica on is no longer a nice-to-have — it’s fast becoming a necessity for forward-thinking collision repair facili es. With automakers increasingly guiding consumers toward their cer fied repair networks and the complexity of today’s vehicles demanding brand-specific knowledge and equipment, shops that aren’t OEM-cer fied risk falling behind.
Here’s why OEM cer fica on ma ers now more than ever — and why it may be the key to unlocking sustained business growth.
More Than Just a Badge
OEM cer fica on programs are designed to ensure that a collision repair facility meets the automaker’s standards for quality, safety and proper repair procedures. This usually means inves ng in specific tools, equipment, training and facility upgrades. In return, cer fied shops gain access to repair procedures, diagnos c so ware, proprietary parts programs and — most importantly — visibility through OEM referral channels.
Unlike generic industry cer fica ons, OEM programs e a shop directly to the vehicle manufacturer’s brand and customer network. With consumers keeping cars longer and trus ng brand-specific service more than ever, that connec on can translate into significant long-term revenue.
Steering
A major factor driving the need for OEM cer fica on is the behavior of the OEMs themselves. Many automakers have ramped up their involvement in the post-collision experience, o en partnering with insurers or directly integra ng cer fied repair facili es into vehicle telema cs and accident alert systems.
The exchange of information by like sized dealers in a non-competitive environment.
Some vehicle brands now automa cally recommend or route drivers to cer fied repair facili es through in-car no fica ons or mobile apps immediately a er a crash. If your shop isn’t on that list, you’re invisible to that customer in their moment of need.
As telema cs and connec vity become more sophis cated, this steering is expected to increase — which means being part of an OEM program could determine whether your shop sees that business at all.
Trust and Transparency
Leaders in the Sale of Quality Mopar Parts
According to recent consumer research, many vehicle owners are more likely to trust a shop recommended by their car’s manufacturer than one suggested by their insurance company. OEM cer fica on brings with it a level of perceived trust, backed by the brand that built the vehicle.
This trust can also be a differen ator in conversa ons with customers. Cer fied shops can explain that they follow OEM-approved repair procedures and use approved equipment and parts. In an environment where safety and proper advanced driver-assistance system (ADAS) calibra on are top concerns, that sort of reassurance can sway decisions — especially with high-end vehicles or ADAS in play.
Technological Complexity
Modern vehicles, especially those equipped with ADAS features, require highly specific repair processes that vary by make and model. OEM cer fica on ensures that a shop’s technicians are trained and equipped to handle those requirements.
The rapid pace of vehicle innova on means that shops working outside of these cer fica on programs may be at risk of performing incomplete or incorrect repairs. In the case of ADAS, even a millimeter of misalignment can result in dangerous outcomes — and major liability.
Being OEM-cer fied also o en provides access to proprietary calibra on tools and repair procedures not available through general industry sources. That technical edge can mean the difference between a successful repair and a comeback — or worse, a lawsuit.Insurance and DRP Nego a ons
Insurers are also taking no ce of OEM cer fica ons. While the rela onship between shops and insurers can be complex, cer fica on can give a shop more leverage when advoca ng for proper repair procedures and parts usage.
In some cases, insurers may begin to prefer cer fied shops because they reduce liability and repair cycle mes. A growing number of direct repair programs (DRPs) are now factoring in OEM cer fica ons as part of their partner selec on process.
Even if a shop chooses to remain independent of insurer networks, being cer fied can help jus fy higher rates, more accurate labor mes and the use of OEM parts — because the shop is opera ng according to the automaker’s documented standards.
Investment With ROI Poten al
Yes, OEM cer fica on requires an upfront investment. Costs can include facility upgrades, equipment purchases, technician training, audits and ongoing program fees. However, shops that make the leap o en report measurable returns in the form of increased referrals, higher customer sa sfac on scores and fewer comebacks.
The real value lies in long-term posi oning: Cer fica on can help shops become the go-to provider for specific vehicle brands in their markets. And as OEMs ghten their networks and raise standards, early adopters will be be er posi oned to maintain that status.
Mul ple Programs = Greater Reach
Some shops choose to par cipate in several OEM programs to broaden their market reach. While this mulplies the investment, it also allows them to serve a larger percentage of the local car parc — par cularly if the selected brands have high regional penetra on.
The exchange of information by like sized dealers in a non-competitive environment.
Strategic selec on is key. A market analysis of vehicle registra ons in your area can help determine which OEM cer fica ons will offer the best return on investment.
A Business Differen ator
In a saturated market, OEM cer fica on can help set a shop apart. It becomes a key selling point in marke ng campaigns, website content, and conversa ons with fleet customers or dealerships.
For example, shops can use their cer fica on status to:
Win dealership repair contracts
A ract high-end vehicle customers
Assure cau ous vehicle owners concerned about advanced safety systems
Jus fy premium pricing by showing adherence to factory repair standards
Feature OEM logos on their websites, signage and customer communica ons to build credibility and brand alignment
Planning for the Future
The direc on of the industry is clear: More complex vehicles, ghter OEM control and greater emphasis on brand-approved repairs. Cer fica on is not just a trend — it’s the new standard.
Shops that get ahead of this shi now will be be er equipped to compete tomorrow. By aligning with automakers and demonstra ng a commitment to quality and safety, body shops can posi on themselves as trusted partners in an increasingly high-tech repair landscape.
Those who wait may find themselves locked out of essen al programs, struggling to access procedures and invisible to the very customers they once served.
OEM cer fica on is not a silver bullet — but it is a strategic step toward future-proofing your business. It opens doors to be er repair data, more direct customer pipelines, and increased credibility with both consumers and insurers.
As more vehicles roll off assembly lines with advanced systems, shops must decide whether they want to keep up — or get le behind. OEM cer fica on offers a proven path forward. If your shop is ready to grow, align with automakers and deliver repairs the right way, it’s me to make cer fica on part of your long-term strategy.
Source: www.BodyShopBusiness - Ar cle by Jason
Stahl
Jason Stahl has 31 years of experience as an editor, and has been editor of BodyShop Business for the past 19 years. He currently is a gold pin member of the Collision Industry Conference. Jason, who hails from Cleveland, Ohio, earned a bachelor of arts degree in English from John Carroll University and started his career in journalism at a weekly newspaper, doing everything from delivering newspapers to selling adver sing space to wri ng ar cles.
Overheard: Selling tires adds value for dealership customers beyond the rubber
Tires are “the only thing that keeps the driver separated from the road and in control on the road, right? So it should be a pre y big focus point. But when you also look at the revenue that it can generate by changing the res — you know, check that alignment, you’re pulling the res and the wheels off the car, full brake, suspension checks. There’s opportunity to service and add value to your customer. And it may not mean you’re necessarily changing the brakes or the suspension at the same me you’re changing the res, but you’re allowed to have that visibility to the customer so there isn’t s cker shock in the future. ‘Hey, your brakes are 30 percent remaining so just an FYI on your next oil change you may need to look at replacing them at the dealer’ — being a li le bit more proac ve.” — David Pulla, president of Canadian re distributor Dynamic Tire, on “The Dealer Playbook with Michael Cirillo.”
Recrui ng high school graduates to be automo ve technicians
July 31, 2025 — “Our state does a really, really good job a rac ng people to the technical schools. When I was gradua ng from high school, it was, ‘Where are you going to school next?’ And it was always that four-year degree. And those are very, very important — but it’s not for everybody. If we can meet those high school students coming out and say, ‘Hey, you’re really good at these skill sets; you can make some good money working as a diesel tech or automo ve tech. There are plenty of jobs out there.’ Our goal is to get into the high schools and expose them to the industry a li le bit more. We’ve got Build Dakota scholarships where dealerships and other industries — whether it’s a welder, a plumber — these companies are sponsoring kids to be able to finish their school and then come work for them. How great is that for a company to build those rela onships and that rapport. They’re ge ng a lot of — as my dad always said ‘OJT’ — on-the-job training at the same me. Being able to meet kids where they are, help them with their funding of their educa on and providing a job — that’s a one-stop shop right there.” — Chris ne Vina eri-Erickson, president of the South Dakota Auto Dealers Associa on, on “FWRD: An EasyCare Podcast” hosted by Corey Smith.
Throwing AI at a task without research is foolhardy
July 23, 2025 — “A lot of people don’t realize that the purpose of AI is really to create human-to-human connec on. The biggest part about bridging that gap, though, is that you have the right culture because we always need to look at the three Ps. We need to look at people, process and product — and not necessarily in that order. But I think the most important thing is people because realis cally with AI, does it fit with your tech stack? Do you have the right vendor partner? But then at the same me, do we have the right security and governance protocols set up for it? And what is it really fixing? How does it do it? What is it doing [and] why? And then, how can you match it to your loca on? Many people just don’t get that. They think you can throw AI at something and really, I will tell you — please don’t.” — David Rozek, Bill Walsh Automo ve Group, on the “What the Fixed Ops?! (WTF?!)” podcast hosted by Charity Dunning and Russell B. Hill
Technician strives for the elusive work-life balance in service
July 17, 2024 — “We’re not robots. I can’t do the same job every single me, over and over and it be 100 percent the same way every single me.
The exchange of information by like sized dealers in a non-competitive environment.
Do I try? For sure. I had days that are just off, dude, you know? Yeah, I can’t run 100 percent produc vity every single day, day in, day out and then expect to have a healthy work-life balance. It’s not possible. And I mean, the more you do the more they’re going to ask of you to do.” — Auto fleet technician Donald Tyrone talking about burnout on “The Jaded Mechanic Podcast” hosted by Jeff Compton
Building rela onships earns customers’ trust when it comes to selling added services
July 10, 2025 — “You definitely want to sell the benefits of [added maintenance and repairs] and not just a service. I tell my advisers all the me — don’t be an order taker. Basically, don’t just offer it like a menu — really explain what you’re selling to them. Also, if you have somebody that’s on the fence [and] you have loaner cars, put them in a loaner car overnight instead of le ng them leave because a lot of mes they won’t come back. People in a loaner car — that kind of keeps them in with you. And some mes they’ll s ll say no; some mes they’ll call you [and say] just go ahead and do it. Offer them financing if you have financing op ons, offer them a loaner. That way they know that they have a loaner car to drive. And then just build a trust with them. I have a lot of customers and the reason why I’ve been so successful is I’ve built up a lot of rela onships and friendships with customers so they know that when I’m telling them that they need something, they need it. There’s a lot of trust there. If you build rela onships with them ... when you’re telling them, ‘Hey, you need this $5,000 repair,’ they’re gonna really think about it a lot more. Definitely build a rela onship with them because it goes so far.” — Mindy Williams, service manager at CMA’s Colonial Subaru in Colonial Heights, Va., on the “Wrench Turners Podcast” hosted by Joshua Taylor
Introduce the service customer to the department before first appointment
July 3, 2025 — “It starts with first impressions of the dealership. It starts on your digital side of things. You can have tours, you can have welcomes, you can have ‘Meet the team’ — all those sort of things that some mes people will go and look at when they’re trying to calm some nerves before they’re walking in some place new. Just as the customer is becoming a client of yours, [walk] them through what that process looks like. I think a good salesperson will take their client through that process — ‘And when you come in your car will go here, when you phone in this is the person you’ll be talking to. Here’s what will happen on your first appointment.’ I think that’s where things like ‘Second Delivery’ and ‘Get to Know Your Car’ nights and all these sort of things come in really handy because it makes people more comfortable with the other half of the dealership — somemes a side they don’t physically even wander into.” — Nicole Dolphin, retail development manager at Groupe Touche e, on how to make new service customers comfortable, on “The Dealer Playbook” podcast hosted by Michael Cirillo
www.Autnews.com - Ar cle by Dan Shine
Stellantis discontinues hydrogen fuel development program
Stellan s recently announced it will discontinue its hydrogen fuel cell technology development program.
“Due to limited availability of hydrogen refueling infrastructure, high capital requirements, and the need for stronger consumer purchasing incen ves, the company does not an cipate the adop on of hydrogen-powered light commercial vehicles before the end of the decade,” the release says.
The company previously planned to release a range of hydrogen-powered Pro One vehicles this year, including a medium-sized van in France and a large van in Poland. These plans have been canceled with the discon nua on of the program.
“In a context where the company is mobilizing to respond to demanding CO2 regula ons in Europe, Stellan s has decided to discon nue its hydrogen fuel cell technology development program,” explains Jean-Philippe Imparato, COO for Enlarged Europe, in the release. “The hydrogen market remains a niche segment, with no prospects of mid-term economic sustainability. We must make clear and responsible choices to ensure our compe veness and meet the expecta ons of our customers with our electric and hybrid passenger and light commercial vehicles offensive.”
Stellan s says the decision will not impact staffing. R&D ac vi es related to hydrogen technology will be redirected to other projects.
In May, Crain’s Detroit reported that General Motors Co suspended a $55 million project with Piston Automotive to manufacture hydrogen fuel cells at a plant on the old State Fairgrounds site in Detroit
While some OEMs may be backing away from hydrogen, others have con nued to show commitment.
Toyota revealed its long-term strategy regarding the advancements of a hydrogen-powered society earlier this year. Honda also unveiled a 150 kW Next Generation Fuel Cell Module in February. In April, Hyundai debuted its 2026 Nexo as the second generation of its hydrogen fuel-cell SUV to praise from Car and Driver.
Source: www.RepairerDrivenNews.com
Ar cle by Teresa Moss
d 2025 Mopar Masters Guild
2 0 2 5 M o p a r M a s t e r s G u i l
O f f i c e r s & C o m m i t t e e s
Officers & Committees
“The exchange of information by like-size dealers in a non-competitive environment”
Guild Officers
President Cody Eckhardt - Ken Garff CDJRF - W. Valley City UT
V. Pres - Jim Jaeger – Bosak Motors – Merrillville, IN
Secretary - John Russo - Dallas DCJ - Dallas, TX
Treasurer – Chris Hojnacki – Serra CDJR – Lake Orion, MI
Execu ve Commi ee - All Officers Including:
Dan Hu on - Tom O’Brien DCJR - Greenwood, IN
Alan Yancey - Hayes CDJ - Alto, GA
Rick Cutaia - Rick Hendrick DCJR – Charleston, SC
Steve Hofer – Park Chrysler Jeep – Burnsville, MN
Susan McDaniel – Bill Luke CJD – Phoenix, AZ
Joe McBeth - Dallas DCJ - Dallas, TX
Guild Commi ees
MMG Annual Mee ng 2025
Jill Vance - Apogee Event Agency
Cody Eckhardt - Ken Garff CDJRF - W. Valley City UT
Finance Commi ee
Chris Hojnacki - Serra CDJR – Lake Orion, MI
Susan McDaniel - Bill Luke CJD – Phoenix, AZ
Don Cushing – MMG Magazine
Newsle er/Website/Social Media
Don Cushing – MMG Magazine
Vendor Commi ees
AER Manufacturing
Robert Chatwin - Larry Miller DCJR - Sandy, UT (Chair)
Ted Hawkins - Cerritos Dodge - Cerritos. CA
Chris Hojnacki - Serra CDJR – Lake Orion, MI
*Josh Gouldsmith - Gladstone CDJR - Gladstone, MO
*Joe Handzik - Be enhausen Auto - Tinley Park, IL
CDK Global
Joe McBeth - Dallas DCJ – Dallas, TX (Chair)
Ian Grohs – Stateline CDJR – Fort Mill, SC
Robert Chatwin - Larry Miller DCJR - Sandy, UT
Dan Hu on - Tom O’Brien DCJR - Greenwood, IN
*Steve Hofer – Park Chrysler Jeep – Burnsville, MN
*Jim Jaeger - Bosak Auto Group - Merrillville, IN
Elite EXTRA - Epicor
Joe McBeth - Dallas DCJ - Dallas, TX
Alan Yancey - Hayes CDJ - Alto, GA
Chris Hojnacki – Serra CDJR – Lake Orion, MI
Steve Anderson - Tonkin Parts Center - Portland, OR
Steve Hofer – Park Chrysler Jeep – Burnsville, MN
Helm
Cody Eckhardt - Ken Garff CDJRF - W. Valley City UT (Chair)
Joe McBeth - Dallas DCJ - Dallas, TX
Robert Chatwin - Larry Miller DCJR
Chris Hojnacki – Serra CDJR – Lake Orion, MI
Chris Reynolds - Larry Miller DCJR
OEConnec on
Dan Hu on - Tom O’Brien CJD – Greenwood, IN (Chair)
John Russo - Dallas DCJ – Dallas, TX
Jim Jaeger - Bosak Motors - Merrillville, IN
Chris Hojnacki - Serra CDJR – Lake Orion, MI
*Steve Hofer – Park Chrysler Jeep – Burnsville, MN
Reynolds & Reynolds
Rick Cutaia - Rick Hendrick DCJR – Charleston, SC (Co-Chair)
Susan McDaniel – Bill Luke CJD – Phoenix, AZ (Co-Chair)
Joe Handzik - Be enhausen Auto - Tinley Park, IL
Randy Rogers - Huffines CJDR - Plano, TX
Kent Cogswell - Jack Phelan CDJR - Countryside, IL
*David Kiser - Spartanburg CDJR - Spartanburg, SC
*Chris Hojnacki - Serra CDJR – Lake Orion, MI
Snap On Business Solu ons
Cody Eckhardt - Ken Garff CDJRF - W. Valley City UT (Chair)
Randy Rogers - Huffines CJDR - Plano, TX
*Steve Hofer – Park Chrysler Jeep – Burnsville, MN
*Alternate
Vendor Chairs
Susan McDaniel - Bill Luke CJD – Phoenix, AZ
Cody Eckhardt - Ken Garff CDJRF - W. Valley City UT