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July - August 2021
Alfa Romeo is latest Stellantis brand to get all-electric future Sporty marque joins Fiat, Opel, Lancia, DS in switch to ba ery-only cars Five of Stellan s’ 12 core brands will become all-electric in the near future -- Alfa Romeo, Fiat, DS, Lancia and Opel -- as the group formed from the merger of Fiat Chrysler and PSA Group steps up its electrifica on efforts. Alfa Romeo will only sell full-electric vehicles in Europe, North America and China star ng in 2027, according to Stellan s’ first-half results presenta on published last Wednesday (See chart below). Stellan s’ upscale niche brands, DS Automobiles and Lancia, will gradually shi to becoming electriconly. DS will launch only full-electric cars star ng in 2024 while also con nuing to sell vehicles with internal combus on engineers. Lancia will launch only full-electric cars star ng in 2026.
The three brands join Opel and Fiat, which have already announced plans to become electric-only. Opel said in June that it will be an all-electric brand in Europe by 2028. Also in June, Fiat CEO Olivier Francois said the brand’s product lineup will become electric-only between 2025 and 2030. Automakers are jostling to posi on themselves at the forefront of the industry’s shi to electric ahead of the European Union’s plan to effec vely ban internal combus on engines by 2035 by requiring all new cars sold from then to produce zero emissions. Continued on Page 35
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