THE
BRAND Book
COMPANY INTRODUCTION
At Inova, we pride ourselves on being different. We believe that having well-established brand guidelines is just as important as striving to maintain balance with nature. Our core focus is on technology, and we’re committed to using it to create a positive impact on our planet. Our goal is to drive innovation towards a better future, and we hope that our brand reflects the passion and pride we take in our work.
There is nothing permanent except change.
Inova makes technology second nature.
CO N T E N TS
6
Research
10
Mission Statement
12
Positioning Statement
14
Tagline
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Logo
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Color
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Font
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Stationery
Research
Research
What is Clo sed Loop Recycling?
I
n a closed-loop recycling system, products are designed in a way that benefits the overall supply chain, emphasizing universal collection and recovery, ease of re-manufacturing, and economic feasibility. Prime examples of closed-loop recycling products include glass used for bottles and jars, aluminum used for cans and tins, and a very limited amount of plastics. Glass and aluminum are infinitely recyclable with no degradation of quality, making them infinitely valuable to the loop. In fact, about 75% of all aluminum ever produced is still in use today. Unfortunately, only 2% of global plastic production is reused for the same or similar products. Closed-loop differs from the far more widespread and achievable concept of openloop recycling, which doesn’t depend on the output of the process. In this system, the end of the product life cycle can take multiple routes: recycled as raw material for new, yet inferior, products or rejected as waste. While the benefits of recycling are clear, growing and strengthening the U.S. recycling system to create more jobs and enhance environmental and community benefits will require multi-entity collaboration to address the challenges currently facing the system.
BENEFITS
Conserves Energy
Reduces Pollution
Reduces Greenhouse Gases
Research
Research
Current Challenges Facing the System
M
ost Americans want to recycle, as they believe recycling provides an opportunity for them to be responsible caretakers of the Earth. However, it can be difficult for consumers to understand what materials can be recycled, how materials can be recycled, and where to recycle different materials. This confusion often leads to placing recyclables in the trash or throwing trash in the recycling bin or cart. Domestic markets for recycled materials need to be strengthened. Historically, some of the recycled materials generated in the United States have been exported internationally. However, changing international policies have limited the export of materials. We need to better integrate recycled materials and end-of-life management into product and packaging designs. We need to improve communication among the different sectors of the recycling system to strengthen existing materials markets and to develop new innovative markets. Entities across the recycling system agree that more consistent measurement methodologies are needed to measure recycling system performance. These more standardized metrics can then be used to create effective goals and track progress.
SOLUTIONS
Increase Infastructure
Revise International Policy
Improve Communication
Organize Operation Systems
MISSION STATEMENT
Inova is an electronic manufacturing company that utilizes impeccably recycled materials to provide a sustainable environment for the earth.
POSITIONING STATEMENT
Inova is for eco-friendly consumers that want what’s best for Earth. Together, our goal is to make reborn computer modules all while reducing E-waste .
TAGLINE
Techn is o Nat
nology our ure.
LOGO
CLEAR SPACE
INCORRECT LOGO
Do NOT Skew
Do NOT Color Change
Do NOT add Effects
Do NOT Rotation
Do NOT Zoom
Do NOT Invert
Development
COLORS
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COLOR TONES
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COLOR DETAILS & CODE CMYK : C-60%, M-76%, Y-0, K-0 RGB : R-123%, G-87%, B-164% HSB : H-268˚, S-47%, B-64% CODE : 7b57a4
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COLOR TONES
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COLOR DETAILS & CODE CMYK : C-15%, M-26%, Y-0%, K-0% RGB : R-212%, G-189%, B-219% HSB : H-285˚, S-14%, B-86% CODE : d4bddb
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COLOR TONES
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COLOR DETAILS & CODE CMYK : C-92%, M-100%, Y-21%, K-26% RGB : R-51%, G-0%, B-102% HSB : H-270˚, S-100%, B-40% CODE : 330066
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COLOR TONES
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COLOR DETAILS & CODE CMYK : RGB : HSB : CODE :
C-75%, M-68%, Y-67%, K-90% R-0%, G-0%, B-0% H-0˚, S-0%, B-0% 000000
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TYPOGRAPHY OPEN SANS
BOLD STYLE
ABCDE FGHIJKLMNOPQRSTUVWXUZ NUMBERS & SPECIAL CHARECTERS
0 1 2 3 4 5 6 7 8 9 !`~@#$%^&*()_+;:”’ <,>.?/œ∑´®†¥¨ˆøπ“‘ π“‘\|åß∂ƒ©˙∆˚¬Ω≈ç √∫˜µ≤≥÷*-+./=
REGULAR STYLE
ABCDE
FGHIJKLMNOPQRSTUVWXUZ NUMBERS & SPECIAL CHARECTERS
0 1 2 3 4 5 6 7 8 9 !`~@#$%^&*()_+;:”’ <,>.?/œ∑´®†¥¨ˆøπ“‘ π“‘\|åß∂ƒ©˙∆˚¬Ω≈ç √∫˜µ≤≥÷*-+./=
LIGHT STYLE
ABCDE
FGHIJKLMNOPQRSTUVWXUZ NUMBERS & SPECIAL CHARECTERS
0 1 2 3 4 5 6 7 8 9 !`~@#$%^&*()_+;:”’ <,>.?/œ∑´®†¥¨ˆøπ“‘ π“‘\|åß∂ƒ©˙∆˚¬Ω≈ç √∫˜µ≤≥÷*-+./=
STATIONERY DESIGN
Name Surname Senior Executive Address goes here. Street, City, Country contact@yourmail.com 000-987-654-321
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LETTER HEAD Deminsions A4 (13.04x8.27 in)
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NAME SURNAME General Manager
1234 Street name, town/city, state/country, post/zip 012345. Phone :
Email :
Website :
+18 2767 9470 1808
urname@email.com
www.websitename.com
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BUINESS CARD Deminsions (3.5x2 in)
NAME SURNAME
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General Manager
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ENVOLPE Deminsions (9.72x6.13in)
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APPLICATION
QR CODE +55 5555 5555 55555 +555 555 5555 555 lorem@example.com www.example.com
Example Street, 5555555 City State 555555
QR CODE